RETAIL MANAGEMENT

The various process which help the customers to procure the desired
merchandise from the retail store for their end use refers to retail management.
Retail management include all steps required to bring customer into store and
fulfil their buying needs.

Retail management makes hopping a pleasurable experience and ensures the

customer leave the state with smile. In simpler words retail management helps
customer shop without any difficulty.
RETAIL STORE OPERATIONS

Retail operations is feild that studies all muchatisms to keep the store
functioning well. It includes a board spectrum of activities, from people
management to study chain, store layout cash operations , physical inventory,
master data management, offers and pricing etc.

The retail is the place where the customer take a decision on the purchase of the
product offered by the retailer. The store also influence the perception that
customer form in their minds about the store, the product service and staff.
When all the functions are performed in an integration manner, the store
operation run smoothly.
STORE OPERTIONS

1.Retail operations from the perspective of retail business owners.

2.Acheiving excellence from store managers.

3.Priorities for sale associates.

1.RETAIL OPERATIONS FROM THE PERSPECTIVE OF RETAIL

BUSINESS OWNERS

The retailers can view the results in a centralised way from the back-office
where, the will see all the indicators together in the same place and, and most
importantly, its real time. This is especially when having several stores. If you
need to handle daily synchronizations to upload sale or products, promotion etc.
2.ACHIEVING EXCELLENCE FROM STATE MANAGERS.

State managers are the ones on the ship floor day often day and their priorities
or need can be slightly different from the ones above. We can say they are much
more operational, for example, They need sufficiently handle people
management or daily store operators like opening, closure or cash management

3.PRIORITIES FOE SALES ASSOCIATES

Sales associated are the last profile we are analysing today. We consider them
an important part of the purchase decision making process as customers let
associates influence them while deciding which product to buy.
MEASURING PERFORMANCE

The shop was at the best performance. When a customer arrives, it is special
way for them to be benevolent. When you first go to a customers shop, you rae
greeted with gross. As such every product and information is exactly what they
are that is, when a customer sees a product they often mention product. That is
use full to most customers when it comes to them. So they have no their choice.
When behave says, the more they will chose the product. As soon as you shop,
you are sure that you will not take a product from there.
MOST COMMON MISTAKES

The most common mistake is when the customer comes to the shop and does
not like the product. It is a mistake because if the customer understands if they
will not be satisfied. Whenever you go to a shop they put on shoes and they
have to endure it. there will always be there outside no one inside the shop
inside is only when the customer comes. Some people cant stand when it comes
to the customer.
SUGGESTIONS

 Failing to findout customer requirements.

 Focusing on their own agenda instead of customers.
 Not giving customers the majority of the air time.
 Confusing telling with selling not listening or not hearing what customer
is saying.
 Not knowing the prevailing promotions special and regular pricing.
 Failing to build a report with the customers, from a simple greeting to a
little chat about the weather small talk goes a long way in developing an
easier an more open mood in the customers.
INSENTIVE TO WORKERS

 Motivation speakers
 Discounts on merchandise.
 Company parties.
 Personal; time.

1.MOTIVATION SPEAKERS

Hot topic, a chain store for music related apparel, reimburses employees for
concert tickets according to the retailer, the shows provide important market
research to qualify for reimbursement. The employee must submit a report on
the fashions the band and the fans were hearings. The cost of instituting most
perks is a relatively small outlay compared to what may be received by ceating
a happy work force. Consider the following low cost perks. They are perfect for
any retailer, large or small.
2.DISCOUNT ON MERCHANDISE

This is always because it gets the store merchandise on teh employee or in their
lives there is no better way to get an employee talking about your product than
to have them using it.

3.COMPANY PARTIES

Holidays inventory or excenting sales goods are all good times to throw a party
plan the party a way from the store or host a small gathering in the break room
but the key is celebrated

Always have a rhythm of celebrating laws employees and

make sure its not always just about sales.
4.PERIONAL TIME

Perional times shows generosity by allowing parents off work when school is
out for teacher in service or other holidays every employee has important events
going on their life. This are the benefits of retail business because through care
full scheduling. You almost always find some to cover a shi fit personal days of
shoud’nt be confused with vacation time.
FUNCTIONS OF STATE MANAGER

 Promotions
 Store operations
 Merchandising
 Compliance

1.PROMOTION

In smaller retail operations that are not part of larger chains. The store manager
is often responsible for developing and implementing promotional programes.
He may create advertising campaigns. Place ads in local news papers purchase
advertising time on local radio or television stations or arrange events like
product demonstrations by manufactures or distributers.
2.STORE OPERATIONS

Managers are responsible for overseeing all operations in a retail store,

operation can include staffing, bookkeeping security and ensure overall
cleanliness. Managers are held accountable for the store profitability so they
must develop and implement cost cutting measures to minimise expenses.

3.MERCHANDISING

Store managers are in charge of merchandising or how goods are presented for
sale merchandising includes deciding which product lines the store should carry
and assigning in an effort to maximise sales and profitability.
4.COMPLIANCE

If a retail is part of a chain or franchise instead of independently owned a major

function of the store manager is to ensure compliance decisions regarding areas
such as merchandising and promotions are determined by higher levels of a
management. So the store managers role is to execute company strategy in these
areas the manager is still held accountable for his stores profitability so he must
maintain a focus on efficient store operations.
COMPANY PROFILE

In 1958 Reebok was established as a companion company to J.W Foster and

sons, founded in 1985 until 1986 all Reebok apparel featured U.K flag the union
flag is featured on Reebok “classic” line of apparel

The companies global head quarters are located in Boston

massactiuetts U.S with regional offices in Amsterdam, Montreal Hong Kong
and Mexico city in November 2016, Reebok announced they would be moving
their headquarters from the Boston sub board of canton to be the innovation and
design building in the seaport district of south Boston the reason for the move
according to the company were to be located in an urban environment that is
more desirable to millennial workers and to “clarify the sales” of united states
office the move was compared in actumn of 2018.
COMPANY PROFILE

Name of the firm :Comfy shoe makers pvt.ltd

Reeboko exclusive store

Address :Comfy shoe makers pvt.ltd

Reebok exclusive store

Guruvayourappan,Calicut

Kerala – 673016

Founded :1958, 61 years ago

(Botton,Lancastire,England)

Founder :Joe and Jefff Faster

Headquarters :Boston(Massachusetts,United States)

Product :Sports clothing, Footwear

Area of sale :World wide

PROMOTION ACTIVITIES

Sales promotion includes several communications activities that attempt to

provide added value or incentive to stimulate immediate sales. These effort can
attempt stimulate product interest trial or purchase. Examples of devices used in
sales promotion includes coupons,samples,premiums,point of purchase
display ,contests, rebates and sweepstakes

Sales promotion is implemented to attract new customers to hold

present customers to interact competition and to take advantage of opportunities
that are repeatedly market research. It is made up of activities both outside and
inside activities, to enhance company sales. Outside sales promotion activities
include advertising, publicity, public relation activities and special sales event.
Inside sale promotion activities include withdraw display ,product and
promotional material display and promotional programmes such as premium
awards and contests

Salezs promotion often come in the form of discounts. Discounts

impact the way consumer think and behave when shopping. The type of saving
and its location can effect their purchase decision the two most common
discounts are price discounts and bonus pack price discounts are the reduction
of an original sales by a certain percentage while bonus pack are deals in whivh
the customer receives. More far the original price many companies different
hoping to convenience customer to buy their products
STOCK TURNOVER

Reebok has a turnover of rupees 12 lakh a month. These customers and a

variety product. These are some sales like that if we go to the shop there will be
no customers but there will be a few customers to buy product at night. The
manager of rebook is very precise with the shop. That’s why sales are they use
many tricks to create turnover product display and season offer they increase
business.
STOCK APPEARANCE AND HOUSE KEEPING

The best window display is the Reebok shop. There is feeling that when we
look at it from the outside we should enter in to it. The shoes are on the left side
as we enter the shop customers select a shoe from it any measure the size
anyway. They have set up a different product on the side of the look . when
giving the cash set the T shirt belt and shorts right next to the buyer then they
can pick up the product anyway T shirt, belt and shoes is placed to put it the
most important thing is the display makes the customers’ to enter. The new
product s greater there are customers how see the display to chose product. The
window display of Reebok very attractive every customer like this method.
ACTIVIT REPORT

When i enter shop first there was no sales man. He told me to go to a shop like
this and look at the price and brad of the product. There is nothing to be said
and done first day the second day of the sales stock taking. Learned about
invoice from it the customer behaviour of the company was the main area.
Then there was the sales promotion. It was very good standing were all about it.
Display product of customers interest m as sales of goods and services. I learned
about it. When product return you will see if the product is to customer use.
other product is with that price.
MANAGING RETAIL OPERATION

The field of retail store operations concerns all of the activities that keep a store
functioning well each day. In the best run stores everything is carefully
considered and planned and executed operations includes any aspects such as
design dilly placement, customer service, money and credit including
shoplifting preventions premise maintenance staff management inventory
optimisation and dealing with the entire supply chain that leads to having
product in store. In this article well provide an over view of functions and
responsibilities today’s retail store operation and retail management we also
interview seven experts who give their tips including on how to break down the
walks between physical states and online operations.
PODUCTIVITY OF OPERATION EFFICENCY

It is common misconception that costs i absolute terms are always cut when
improving operational efficiency. It is for the “same for less” alternative but not
for the two other alternative it can be operationally efficient to increase costs as
long as the output is increasing more an example of one same alternative is a
manufacturing company reducing its out put of faulty product without using
more money as resources management system add processing quality in the
existing training programmes for personal or introduction of higher quality
requirement when producing subrtaiate requirements.
MANAGERS DETAILS EXPERIENCE

A retail manager is person ultimately resoponsible for the day today operations
of aretail store . All employees working in the store report to the retail store
manager. A manager report to a district or general manager

 Managers roles and responsibilities

Responsibilities of store manager include

 Over all case of taffand their well being

 Presentation of state and advertising display
 Recunting performance management and work place scheduling.
 Product management including ordering receiving price changes,
handling damaged products and returns
 Theame development, facilitating staff leasing training and development
 Problem solving and handling usual circumstances
 To understand the customer service principles
 To handle problem and questions to customers
 Basic computer application in sales management and material control.
CONCLUSION

This report is the internship base. This report is not full franchise and did note
receive additional details.
STORE PHOTOS