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Monetizing 5G
Five examples of how 5G can bring
new opportunities to life
Whether it’s on the move or standing in place, everything needs to be connected. Usually, the preference is for a wireless connection
as long as the bandwidth and reliability are at least as good as a tethered connection. The freedom of a mobile wireless connection
can lead to new uses. For example, a wireless connection makes it easier to reconfigure a work environment. True 5G service will
provide a seamless heterogenous access network. A mix of different types of mobile wireless access operating seamlessly together
will make it possible to deploy the best fit for the need and cost. Software-defined “telco cloud” networks will be the foundation of
intent-based networks, which will allow service providers to offer customers the tools and experiences they need and want.

Enterprises need a mobile wide-area network that is service based with web and cloud service capabilities and pricing. Many
businesses benefit from lower latency and compute capabilities that are closer to the end user, fleets, and the business locations.
For example, in many industries, sensors that are enabled by 5G can be used to track the distribution path a product takes to market,
from the manufacturing line all the way through its various transportation routes to the final consumer.

Enterprises often need the flexibility of a private network, and many businesses are seriously considering this route to achieve their
goals. But they often prefer to focus on their core business and buy network services from a mobile network provider, assuming the
provider can provide the control, visibility, and security to empower digital transformation.

What about
Wi-Fi 6?
Although 5G is a huge step up for wireless connectivity, it is definitely not the
only option. Depending on the situation, the best wireless connectivity may be
cellular (5G), private network (CBRS), and/or Wi-Fi 6. Having a software-
defined converged network provides the freedom to use the connectivity best
suited for the job and environment. While Wi-Fi 6 will be great in your home,
office, malls and even vehicles, 5G will be necessary for seamless connection
in outdoor places and industrial environments (private network will also
address the latter).
Both 5G and Wi-Fi 6 are built from the same foundation and will coexist to
support different use cases. Since they are complementary technologies, they
will provide higher data rates to support new applications and increases in
network capacity with the ability to connect more devices.
Wi-Fi 6
Wi-Fi 6 will continue to be the access choice for indoor enterprise networks,
with improvements in speed, latency and higher density of connected devices.
Due to its reasonable cost to deploy, maintain and scale, it will prove an ideal
system for indoor wireless connectivity - especially in areas where access
points will serve more users, such as stadiums, concert halls and
convention centers.
5G
5G will be the designated choice for outdoor networks. With higher speeds and
improved capacity, both 5G and Wi-Fi 6 can improve outdoor connectivity.
However, certain use cases like riding on a bullet train at 200 miles per hour or
traveling in a car on the highway, will make 5G the preferred method for
outdoor networks.
Break down barriers between Wi-Fi 6 and 5G with
OpenRoaming
OpenRoaming enables mobile users to automatically and seamlessly roam
across Wi-Fi and cellular networks, including Wi-Fi 6 and 5G. This is achieved
through a collective of industry partners and collaborators, whose goal is to
provide a better bridge between mobile and Wi-Fi networks. Go from the coffee
shop, to the mall, to a concert, and never miss a thing. OpenRoaming will
ensure you are connected everywhere.
Cisco is very excited for the next wave of wireless access. 5G and Wi-Fi 6 will
provide an advancement in performance for new and existing networks for the
next generation of advanced applications. As both technologies will become
widespread, now is the time to consider the bright future ahead of us, when
Wi-Fi 6 and 5G will be available to complement each other.
5G, private network, and Wi-Fi 6 are good on their own, but together they
will be great. The world is becoming increasingly interdependent, and so are
our technologies. Let us consult with you and find the best fit for you and
your needs.
5G for service providers
and enterprises
Service providers deliver network services, and enterprises will have to make a choice. Do they want to buy from a service provider
or build a 5G network themselves?

The relationship between industries and service providers will change as industries rely on providers for more applications, features,
and services. Service providers can commit to new business models, cost models, and service levels. By playing a larger role,
service providers can give industries the confidence to make the transition to 5G.

The key to a successful 5G-era partnership between service provider and enterprise is for the service provider to build a services-
oriented network that is economical, highly flexible, and agile.

5G has the potential to help companies cut costs and increase revenue. It will lead to the rise of the sensor ecosystem and affect
knowledge workers. Cisco is at the center of the move to 5G because we provide the technologies that are the bridge to this
transition. We want our customers to do the disrupting before they get disrupted.

This e-book discusses five key industries that are likely to transform with the advent of 5G: retail, industrials, healthcare, smart cities,
and education. These industries all touch people’s everyday lives, and when the promise of 5G evolves into a reality, everyone will be
affected by the changes.
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I. Retail
Reimagining how we shop
Retail:
Reimagining how we shop
Almost since the day the first web store went online, pundits have predicted the demise of
brick-and-mortar stores, but those retailers who have been willing to transform their businesses
have continued to thrive. Today’s customers are increasingly mobile and expect contextual
engagement. While retailers are working to provide seamless shopping experiences, they are
simultaneously facing competitor challenges and increased security threats on a global scale.
With the advent of 5G, the retail industry is again poised for massive change. Two key areas
that will be affected are customer experience and the retail supply chain.
Experiences beyond the store walls
When you walk inside a store, the experience is often not much different than it was 50 years ago. You browse items, select what
you want to purchase, and check out. But 5G has the potential to take the shopping experience beyond the four walls of the store.
Retailers can now engage with customers before and after their visit to the store. 5G will enable greater location accuracy inside the
store so you can quickly find items and be targeted for promotions. The salesperson will know what you need before you walk in the
door. Timely analytics and better connectivity enabled by 5G help sales people understand why you’re visiting the store the moment
your car arrives in the parking lot.

Today, people are used to being connected all the time, but 5G will take interactions to the next level. With better connectivity, a
business will be able to understand what their customers are doing and what they want. For example, a store could use sensors in
tags to identify what you’re trying on in real time. They could then offer similar options or provide post-transaction offers based on
your preferences for a more personalized experience.

The low-latency features of 5G also make video chat viable. Customers could access a video assistant to direct them to the exact
location of an item rather than wasting time searching the store for a salesperson who may not know where the item is located.
Augmented reality in retail
When you add enhanced 5G features like enhanced bandwidth and extremely low latency for almost real-time feedback,
Virtual Reality (VR) and Augmented Reality (AR) applications can be taken to an entirely new level. In retail, you could try on new
clothes or glasses virtually or select and coordinate furniture in a room before you buy it. The possibilities are endless when you
combine a multimedia mobile device, 5G access, and AR/VR solutions. Augmented reality could even make back-to-school
shopping more fun. The child stands in front of what appears to be a mirror, but it’s really a long screen with a camera.
A menu appears on either this screen or your handset. You scroll to find the clothes you want and select the size and color, and
your options are displayed on the screen as if your child were wearing the clothing. Now you can virtually try on several styles and
color combinations without multiple trips to the changing room. Not in stock? No worries, the store knows what you want and
will deliver to your door in the next day or two.

According to the VR/AR Association, the VR retail market is expected to rise to $1.6B by 2025, and AR could reach $30B in sales.
The retail industry was expected to spend $1B in 2017 on VR/AR solutions. Driven by a five-year Compound Annual Growth Rate
(CAGR) of 240 percent, forecasts show that retail could become the top industry for VR/AR spending by 2020.1
Improving the retail supply chain
There’s an old saying, “You can’t sell what you don’t have.” Whenever an item is out of stock, a customer can’t buy it,
so retailers not only lose the revenue from that item, but potentially the shopping trip’s entire basket. In addition,
quality control will become increasingly important especially for perishable items. In addition, product damage incurred
during shipping is a significant cost that the business absorbs as well as disgruntled customers. Identification and
notification of product damage early in the shipping process allows the retailer to reconcile the situation perhaps long
before consuming the rest of the distrtibution chain and disappointing the customer. With 5G, retailers can gain more
visibility into their supply chains and keep their shelves stocked with what customers desire. 5G-enabled sensors
can be used in many areas of the manufacturing and distribution process, such as:

All this sensor data can give retailers unprecedented real-time insights into their inventory,
so they always know where everything is.
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II. Industrials
Making electric grids and factories smarter
Industrials:
Making electric grids and
factories smarter
Electricity completely changed and expanded the industrials sector along with the lives of countless people. In much the same
way, 5G has the potential to transform businesses and communities. Manufacturers have already spent billions of dollars on their
digital transformation, and the advent of 5G is poised to change their operations even more. Deploying a software-driven distributed
and disaggregated 5G network can reduce costs and will position compute and critical services where they can provide the greatest
benefits. Because it can support greater resiliency, higher flows of data, and reduced latency, 5G is likely to lead to new systems and
solutions that simply weren’t feasible in the past. Asset monitoring and grid management are two key areas where 5G can benefit the
industrials sector. Additionally, factories need to be more flexible as opposed to fixed configuration manufacturing pipeline. The
pipeline will be more modular allowing flexible reconfiguration and reuse of the modules. In some cases, conveyers are replaced with
robots that allow production splits and merges where stations are re-used.

Also, in pipeline quality control allows discrete modular testing allowing recycling of errored builds and avoiding concatenation of
product only to find a piece doesn't work at the end of the build. This is the 'fast fail' notion and less costly recovery. 5G-enabled
smart grids and smart factories are on the horizon, powering connected devices that assess their surroundings and provide data that
can help people make better decisions.
5G and asset monitoring and maintenance
With 5G’s enhanced mobile broadband (eMBB), mobile manufacturing apps will be faster and able to connect across more networks,
so operators and machinery in different areas can easily communicate even in challenging environments. Sensors transmitting data
can alert operators, applications, and machines to the status of machinery and operations. Depending on the situation connectivity
may be cellular (4G/5G), private network, or Wi-Fi/Wi-Fi 6. Having a software-defined converged network provides the freedom to
use the connectivity best suited for the job and environment.

The data from all of these connected meters and sensors can be analyzed quickly because the distributed network design positions
the compute services closer to or co-located on premises. You can effectively monitor and maintain systems and equipment, and the
analytics can provide insights to help optimize equipment operation and prevent faults before they occur. Remote monitoring and
maintenance allow for better visibility and control, which not only leads to lower staff costs, but also reduced downtime and costs.
5G and grid management
The next generation of smart grid features will be powered by 5G because it will improve how utilities communicate with their
grid systems. The increase in the number of sensors will provide better fault location and isolation, and 5G will simplify connection
to remote sites in the distribution network. It will also be easier to reroute power in the grid automatically because of the
improved communication between high-speed devices.

More connected grid assets will mean more active, high-speed, and reliable two-way grid management. Better grid management
will open the door to increased renewable energy, better efficiency, and faster outage restoration. 5G also brings much lower power
requirements, which improves the active monitoring of utilities like water and gas that need to operate networks over long distances
on battery power alone. 5G could have a profound effect on our ability to monitor water quality and detect and repair water and gas
leaks. The network slicing features of 5G have the potential to improve security and make it possible to comply with industry
standards and required service levels that have historically been limited by LTE reliability for mission-critical applications.

Industry untethered
With the speed and resiliency of 5G, devices that were tethered to a wired connection now can be set free. Wireless capability
means that reconfigurable factory floors are now feasible. Additionally, autonomous factory vehicles can move parts and product
faster and more safely.
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III. Healthcare
Advancing data management and remote health services
Healthcare:
Advancing data management and
remote health services
Today’s healthcare providers face data management issues related not only to patients, but also
equipment, operations, maintenance, personnel, and supplies. As wireless and mobile (radio)
technologies continue to evolve, the healthcare ecosystem stands to benefit from these advances,
particularly from 5G.

The healthcare ecosystem encompasses everything from critical care equipment, ambulances,
patient information, and radiology to wearables that monitor patient health. The IT systems require
high reliability, high bandwidth, and low latency to deliver data to the right people at the right time.
The needs for connectivity and access involve many different people, places, and devices.
Connectivity is involved in everything from hospitals and clinics to financial services, devices and
sensors, ambulatory care, and physical plants.
5G and data
The bandwidth improvements in 5G will enable the transfer of huge data files like the ones generated by medical imaging devices.
The images generated by MRI, CAT, or PET scans for just one patient can generate hundreds of gigabytes of data.

The low latency of 5G also will improve the performance of critical-care applications, which is important in situations where decisions
and response times must be fast. The dense, distributed-access architecture of 5G networks has the potential to unlock data from
Internet of Things (IoT) sensors and devices. It will exploit cloud technologies and include edge computing solutions to rapidly share
information and collaborate across multiple entities.

The industry is still uncovering all the myriad ways 5G might be used, but it's clear that the increased speed, bandwidth, and low
latency will benefit healthcare, especially around telehealth, asset tracking and proactive maintenance.
Remote care and telehealth
5G technology should improve connectivity in underserved rural areas and in cities where demand currently outstrips capacity.
These rural areas often have limited access to healthcare services, so patients have few choices or are forced to
travel long distances.

Telemedicine or telehealth is the ability to remotely diagnose people where doctors aren’t available. It can reduce healthcare costs
while broadening access to more patients. According to a study by Market Research Future, the telemedicine market is expected to
grow at a compound annual growth rate of 16.5 percent from 2017 to 2023.2

By extending the reach of healthcare providers beyond hospitals, telemedicine will improve access to quality care. Currently,
the American Medical Association is advocating expanding broadband access to underserved areas to promote the
development of telemedicine services.3

With 5G, providers can extend services outside the hospital, whether it’s to an ambulance, a mobile clinic, or the comfort of
your own home. Doctors can quickly gain access to high-quality imaging scans and clinicians can collaborate with
colleagues across the street or around the world. 5G can enable advanced high-quality video, real-time imaging, and
collaboration technologies because of its low latency and high speed. Because of the expected improvements in remote care,
rural patients can be treated sooner and have access to specialists that might not otherwise be available.4
Private networks and
connected devices
With network slicing, IT departments of healthcare entities can create their own private mobile
networks. This ability to manage quality of experience, data privacy, confidentiality, and other
functionalities on a mobile network is a significant opportunity.

Wearables are another form of connected devices. The Apple Watch, Fitbit, and smartphones have
connected health monitors that can benefit patients in multiple ways. In fact, an Apple Watch
recently saved a person’s life because the EKG sensor triggered an alert.5
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IV. Smart cities

Improving safety and efficiency
Smart cities:
Improving safety and
efficiency
Cities are growing at an unprecedented rate. In fact, according to data from the United Nations, 68 percent of the world’s
population will live in cities by 2050.6 Public safety is the first- or second-most important initiative for mayors and citizens across
the United States. The advent of 5G has the potential to make cities significantly smarter and safer. Today, the existing connections
for critical services are usually fiber, but the cost has made expansion an expensive proposition. Although people tend to focus on
the higher speeds of 5G, the lower latency, higher bandwidth, greater density, and network slicing have major implications for the
future of smart cities. Reducing and deterring crime and increasing collaboration during incidents can make our cities safer—and
who doesn’t want that?

In a smart city, the ability to make decisions in real time can mean the difference between life and death. Keeping citizens safe
is a top priority, whether it’s lowering and preventing crime or reducing the number of accidents. For example, sensors that detect
traffic lights and road conditions can help emergency vehicles get to the scene of an accident in less time.
Video monitoring and surveillance
The low latency of 5G has particular implications for video-as-a-sensor, which can be used for crowd monitoring,
asset utilization, parking space monitoring, traffic analysis, and pedestrian safety. Today’s cities have thousands of
cameras deployed using fiber and 4G LTE connections, and 5G will enhance their capabilities.

5G will improve the effectiveness of real-time video and how it’s used by first responders. Currently, if officers go out of
range from an access point, they lose signal quality or connectivity. With 5G, a high-bandwidth connection, and a secure uplink,
video can turn into a real-time tactical feed. With this feed, someone at a central location could coordinate with officers in real time,
improving situational awareness for everyone. Drones launched from a tactical vehicle also could share that information.

Instead of looking at surveillance video after the fact, video can be viewed in real time for faster responses. With real-time video,
responders could immediately detect smoke from a fire, criminal activity, or traffic accidents.

This level of video analytics requires computing power, and the existing options are to either process the video on the camera or
backhaul it to a central data center. However, camera capacity is limited and there’s not enough bandwidth to backhaul so much
video in real time. Because of this, video analysis is generally only used for historical and forensic purposes. The limitations in
latency and reliability also prevent video from being used for safety purposes. However, the increase in edge computing resources
with 5G will make it possible to perform analytics across multiple incidents. The lower latency and secure links through network
slicing will be important when transporting critical real-time video.
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V. Education
Learning anywhere, anytime
Education:
Learning anywhere,
anytime
5G is going to change the way we live and learn. Although
education is said to be the great equalizer, education isn’t equal
for everybody. With 5G technology, we can bridge the
education gap between an inspired student and meeting their
educational goals. Imagine a day in the life of a high school
student a few years into the future. The city he lives in has
invested in 5G, and his life and education have improved.
Students in a 5G-enabled world
Consider Juan, a good kid from a rural community. Because data is more broadly accessible and less expensive,
Juan’s parents have a mobile data plan for the family through a Fixed Wireless Access (FWA) broadband connection.
Juan can check his grades and access his assignments online before school. On the way to school, he is also able to get
some studying done on the bus through a mobile access point. While on the bus, he can share videos and notes with
classmates so they can collaborate. Thanks to the high-capacity bandwidth and low latency of 5G, content arrives
immediately, and the quality is excellent.

At school, the chemistry lab is in the basement of one of the biggest buildings in the area. It’s a massive brick edifice and everyone
used to complain that you couldn’t get a signal. This year, the school installed Wi-Fi 6 and connected their network securely to their
provider’s 5G enterprise service. Now Juan can seamlessly access everything he needs on campus, whether indoors or outdoors.

Later on, Juan’s world history class is taking a field trip to a historic battlefield where students use augmented reality glasses to
immerse themselves in the experience while walking around outside. Juan can see what it looked and sounded like when troops
were preparing for battle in the nineteenth century—a much more insightful encounter than simply reading a textbook in class.

Students like Juan also would be able to access textbooks and assignments online while traveling to and from games and other
extracurricular activities. At Juan’s football game, his gear has tiny sensors that allow him to track his progress, distance covered, and
fatigue throughout the game. After the game, he can access the data from the cloud and work to improve on his performance for
the next game. At the end of the night, a wireless video camera can confirm that Juan safely enters the bus and will monitor
behavior on the bus.

Devices will be able to switch between Wi-Fi 6 and 5G seamlessly and securely, so students can access networks in places where
4G LTE wouldn’t work, like the basement of remote buildings on campus, during long trips, or with augmented reality. School
campuses and surrounding areas will be safer because providers will be able to monitor security cameras in remote areas.
5G: A platform for business success
With Cisco’s 5G architecture, your network is defined by the applications and services, not by the access technology. This is what is
meant by the “intent-based network”—the platform for new applications that may not even yet exist. Open APIs, a flexible software-
defined platform, and advance automation all simplify what once was complex. Cisco® solutions like Private Network as a Service,
Managed Services, and the Unified Domain Center are all designed to meet customer needs and create new revenue. Cisco
Customer Experience (CX) not only helps with planning and implementation, but also works with customers to ensure that they get
the greatest value from the investment.

And that is the point of it all—maximizing return and profitability and ensuring customer success. The vast majority of mobile
operators’ 5G investment is in spectrum and radio, which alone will not generate necessary revenue. However, the comparatively
small spend on a network provides the platform that will give you the return on your overall 5G investment—including radio. The
smaller investment pays for the larger expense.

It’s clear you can monetize 5G no matter the industry. These new revenue streams can help forge stronger bonds with customers.
But first, you need to transform your network and business to maximize return and profitability from 5G. You need a service-oriented
platform, which requires a software-defined network.

An excellent example of a software-defined mobile network is Japan’s newest mobile operator, Rakuten Mobile. The company
worked with Cisco to design a virtualized, cloud-native network that disaggregates software from hardware and distributes virtualized
network functions to where they are most needed. The entire network is automated; it eliminates truck rolls and provides zero-touch
network and service activation. The total cost of ownership has been reduced an average of 35 percent and the time to activate was
reduced from 6 hours to 8 minutes.
Cisco has been at the forefront of reimagining what is possible in the 5G era. The recently completed “5G Rural First” project in the
United Kingdom showcased several examples of connecting the unconnected and underserved with a software-defined 5G network.
The network used a combination of 5G SA, 4G, and Wi-Fi, and the projects included autonomous tractors and drones. The goal is to
use IoT sensors and other technology in agriculture and aquaculture, ship-to-shore communications, and augmented reality tourism.

Cisco is actively engaged with several dozens of operators and enterprises in every region of the world, helping them with their
own 5G transformation. No matter what your industry, we can help you bring 5G to life by bridging the gap between 5G and
new revenue streams. Cisco is fully positioned to partner in 5G.

For more information, please visit us.

Endnotes:

1. Taru Khurana blog post, Retail and AR and VR: 5G brings it home!

2. www.beckershospitalreview.com/telehealth/global-telemedicine-market-to-experience-16-5-annual-growth-rate-through-2023.html

3. www.ama-assn.org/press-center/press-releases/new-ama-policies-adopted-final-day-2018-interim-meeting

4. www.nursingtimes.net/nurses-waste-an-hour-a-shift-finding-equipment/1987381.article

5. www.cultofmac.com/547479/apple-watch-saves-another-life/

6. www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
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Thank you for reading

Monetizing 5G
To learn more, please visit these pages:
www.cisco.com/go/5g
www.cisco.com/go/mobile

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