Business Case

for partnership between Man & Robot Digital and Ghana Post
(www.postshop.com.gh)
Vision/Elevator pitch

We’re proposing an e-commerce marketplace that will become the

Amazon.com of Ghana, by delivering a seamless customer experience,
from purchasing to delivering.

We expect a traffic growth of 200,000 unique monthly visitors,

generating a projected advertisement revenue of GHS404,742.00, by
December 2021.
Content

§ Our current value vis-à-vis market leaders

§ Barriers to profitability

§ Profitability drivers

§ Responsibilities

§ Marketing

§ Financial projections
Our Current Value vis-à-vis market leaders

Postshop.com.gh estimated worth - $8.95

Source: https://postshop.com.gh.cutestat.com/

Jumia.com.gh estimated worth - $353,520

Source: https://jumia.com.gh.cutestat.com/

Tonaton.com estimated worth - $324,720

Source: https://tonaton.com.cutestat.com/

September, 21st 2020 from CuteStat– www.cutestat.com

 Barriers to profitability | www.postshop.com.gh
Bad User Experience &
Interface design
Poor Design technology
§ Poorly made from a paid
template
§ With no mobile friendliness
Poorly product-placement
§ A Makola market experience
§ Poor products
categorization
§ Cumbersome visitor product
discovery
Unclear value proposition.
Lack of incentive for user to
choose Postshop.com.gh instead
of Jumia.com.gh or
Tonaton.com?
September, 21st 2020 from Moz – www.moz.com
Poor
Accessibility
Content not easily accessible
§ Fonts not easy to read
§ Information to users is
poorly transmitted
§ Images lack descriptive
text
§ Link texts are not
descriptive
§ Titles and headers are not
clear
§ Image formatting
Performance Feature list
Speed test - A failure Missing important features
§ Web page load time = § Product reviews management
8.2 sec § Adequate Brand management
§ Page size = 8 MB § Accessories management
§ Elements of the web § Complete image management
page not compressed. § Blogging
§ Blogging links optimization
§ Proper Navigation at header
and footer
§ Comment management
§ Search Engine Optimization
§ Shipping Options
§ Flexible payment option
Current homepage | Postshop.com.gh
Profitability drivers | www.postshop.com.gh
Great User Experience & Excellent
Interface design Accessibility Performance Feature list

Latest Design technology
§ A design made from
scratch that reflects
PostShop Brand
§ Responsive on Mobile
Customer-focused
§ From the first time visitor
lands on the site, their
journey is simplified. Just
like Accra Mall experience.
Clear value proposition
§ Customer will be convinced,
within 5 seconds,
postshop.com.gh is the
e-commerce marketplace
for them
Content information optimized
§ All pictures displays
descriptive information on
hover
§ Easy to read fonts
§ Titles and headers are
clearly displayed
§ Image formatted to same
background, type and size
§ Products are properly
presented with possibility
to view in 3D
§ Each product description
is detailed
Speed test - A success Optimized feature list
§ Web page load time = 2
sec
§ Page size = 1 MB
§ Compression enabled:
Compression reduces
the response times by
reducing the sizes of the
HTTP responses
§ All product links, news titles
and descriptions, will be
carefully Optimized for
Search Engines. To
enhance maximum visibility
and traffic on
postshop.com.gh
§ Shipping options will be
made flexible depending on
seasons, events, product
type and quantity
§ Wide payment options will
include mobile money and
USSD payments.
Proposed homepage | Postshop.com.gh
Responsibilities | www.postshop.com.gh

PLATFORM DEVELOPMENT & MANAGEMENT SITE HOSTING & MARKETING BUDGET

Responsible for the technology and marketing: Responsible for providing budgets:
- Redeveloping e-commerce marketplace, from scratch: - 3-year Cloud hosting solution and 3-month
www.postshop.com.gh (Cost GHS265,000) Marketing budget (Cost GHS150,000)
- Propose a Marketing strategy and Execution plan - Customer Support/Call centre during working hours
- Merchant on-boarding procedure - Work together with Man & Robot Digital team to
- Merchant products checking and validation devise adequate policies
- Product pictures editing and uploading nationwide - Shipping management
- Customer Support/Call centre during working hours
- Work together with Ghana Post commercial department
to devise adequate policies
- Provide access on platform and training to Ghana Post
staff on shipping management
- Provide monthly performance report
- Provide monthly sales report
- Monetization of traffic to website, and other marketing
services to merchants and other parties
Ad revenue projections | www.postshop.com.gh

• We propose a revenue share ration of 60:40 for Ghana Post and Man & Robot Digital respectively.
There will be 2 main streams of advertising revenue to be realized from postshop.com.gh:
• Ad exchange (Google AdSense and other networks)
• Direct placement sold by our media sales team
Ad Exchange

Year Monthly Predicted Ad Pages per Monthly Annual Equity Value

Traffic *CPM ($) Visit Revenue ($) Revenue ($) ($)

2020 10,000 1.728 3 52 622 1,866

2021 200,000 1.728 3 1,518 18,216 54,648

2022 350,000 1.728 3 3,296 39,552 118,656

2023 600,000 1.728 3 4,592 55,104 165,312

2024 950,000 1.728 3 6,406 76,872 230,616

*CPM – Cost per thousand impressions

Ad revenue projections | www.postshop.com.gh

Direct Placement

Year Monthly Traffic Monthly Revenue (GHS) Annual Revenue (GHS)

2020 10,000 10,000 30,000

2021 200,000 25,000 300,000

2022 350,000 32,000 384,000

2023 600,000 45,000 540,000

2024 950,000 65,000 780,000

Our North Star Metric (NSM): Average monthly unique users

Success KPI in 12 months: 200,000 monthly unique users

Marketing spend projections | www.postshop.com.gh
§ Man & Robot Digital is responsible for re-developing and optimizing postshop.com.gh to increase
visitor/buyer traffic at a total cost of GHS265,000

§ Ghana Post is expected to provide a marketing budget to help recruit merchants and also to recruit buyers
and retain them, thereby increasing customer lifetime value (CLV).

Below is a breakdown of expected marketing budget over a 3-year period. An initial budget of GHS150,000 will
be required for initial marketing activities, covering a period of three (3) months.

YEAR Q1 Q2 Q3 Q4

2020 n/a n/a n/a GHS150,000

2021 n/a GHS50,000 GHS50,000 GHS100,000

2022 GHS150,000 GHS150,000 GHS150,000 GHS150,000

Deliverables & Timelines
The success of this proposed partnership is premised on the delivery of a multi-store marketplace in 42
days, and a growth marketing plan that will create awareness and user acquisition within 3 months. Below
are the timelines for the various activities:

Activity Timeline Budget Responsibility

(GHS)
Contract signing 15th October 2020 n/a Man & Robot Digital & Ghana
Post
Cloud hosting 30th October 2020 25,000.00 Ghana Post

E-commerce 15th December 2020 265,000.00 Man & Robot Digital

marketplace launch

Marketing plan sign-off 16th November 2020 n/a Man & Robot Digital & Ghana
Post
Marketing campaign 1st December 2020 125,000.00 Man & Robot Digital
launch
 THANK YOU

info@manandrobotdigital.agency
kofi@manandrobotdigital.agency
0262223400 / 0550342344