Submitted to .

Submitted date
13/2/2020 G.C

0
Contents
Executive Summary...................................................................................................................................2
Our Product and Services............................................................................................................................3
Our Vision Statement..................................................................................................................................4
Our Mission Statement................................................................................................................................4
Market, Products, and Services....................................................................................................................5
Our Target Market.......................................................................................................................5
Product and service......................................................................................................................5
Organization and Management....................................................................................................................6
Our Business Structure.................................................................................................................6
Roles and Responsibilities...........................................................................................................................7
Admin and HR Manager..............................................................................................................7
Cell Phones Repair and Maintenance Engineers (2) and Technicians (8)...................................7
Chief Executive Officer – CEO:..................................................................................................7
Head, Technical Services:............................................................................................................7
Sales and Marketing Manager......................................................................................................8
Accountant / Cashier:...................................................................................................................8
Marketing & Sales Strategy.........................................................................................................................9
Our Pricing Strategy.....................................................................................................................9
Payment Options..........................................................................................................................9
Product.........................................................................................................................................9
Ours (የኛ) Cell Phones Repair Shop, OCPRS Publicity and Advertising Strategy....................10
Financial Management..............................................................................................................................11
Generating Funding / Startup Capital........................................................................................11

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 Executive Summary

Ours (የኛ) cell phone Repair Shop, is a licensed and standard one stop cell phone repair shop. We have
been able to secure a standard and well – positioned office facility in a central business district in Arbaminch
main town . We are a cell phone repair company that is set to compete in the highly competitive cell phone
repair services industry not only in Arbaminch, but also throughout the Ethiopia
Ours (የኛ) Cell Phones Repair Shop, OCPRS will offer all aspect of cell phone repair services such as Repairing
cell phones, Repairing smartphones, Repairing tablets, Screen repair, Water damage repair, Battery
replacement, Cosmetic damage repair, and other cell phones repair and mobile apps related services.
Our business goal is to become one of the leading cell phone repair shops in Arbaminch and we will make sure
that we do all we can to compete favorably with leaders in the industry including cell phone manufacturing
companies that are also into cell phone repairs and servicing.
Our workers are going to be selected from a pool of certified and highly experienced cell phone repair engineers
and technicians in and around Arbaminch and also from any part Ethiopia as the business grows. We will make
sure that we take all the members of our workforce through the required trainings that will position them to
meet the expectation of the company and to compete with leading cell phone repair companies in the Ethiopia
and throughout the globe.
At Ours (የኛ) Cell Phones Repair Shop, OCPRS our client’s best interest will always come first, and everything
we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable
to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working
environment that provides a human, sustainable approach to earning a living, and living in our world, for all our
partners, employees and for our clients.
Ours (የኛ) Cell Phones Repair Shop, OCPRS is founded by Shaleka taye a Software engineering student who in
4th year in arbaminch insistuit of technology (AMIT)( and his friend and Class meat partner for many years in
arbaminch university (software engineering). They have a combine experience that can help them build Ours
(የኛ) Cell Phones Repair Shop, OCPRS to favorably compete with other leading cell phone repair businesses in
Ehiopia.

Our Product and Services

Business name: Ours (የኛ) Cell Phones Repair Shop, OCPRS

Business location : Arbaminch Ethiopia

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Our customer buy our service and product by coming to our site which is located in Arba minch sikela sub
town Around Ethiopian commercial main bank of Arbaminch to left side of it .
Ours (የኛ) Cell Phones Repair Shop, OCPRS was established with the aim of maximizing profits in the cell
phone repair services industry.
We want to compete favorably with the leading cell phone repair companies in the Ethiopia which is why we
have but in place a competent quality assurance team that will ensure that every repair jobs carried out or
related services rendered meet and even surpass our customers’ expectations.
We will work hard to ensure that Ours (የኛ) Cell Phones Repair Shop, OCPRS is not just accepted in Arbaminch
but also in other cities in the Ethiopia where we intend opening our outlets. Our products and services are listed
below:

 Repairing cell phones

 Repairing smartphones
 Repairing tablets
 Screen repair
 Water damage repair
 Battery replacement
 Cosmetic damage repair
 Other cell phones repair and mobile apps related service

Ours (የኛ) Cell Phones Repair Shop, OCPRS we will keep the prices of our services below the average market
rate for all of our customers by keeping our overhead low and by collecting payment in advance especially from
corporate organizations who would hire our services. In addition, we will also offer special discounted rates to
all our customers at regular intervals.
We are aware that there are some one – off jobs from corporate organizations or government contracts like cell
phones, smart phones and tablets supply, repair and maintenance which are always lucrative, we will ensure that
we abide by the pricing model that is expected from contractors or organizations that bid for such contracts

Our Vision Statement

Our vision is to establish a standard and world class cell phone repair company whose services and brand will
not only be accepted in Arbaminch but also in other cities in the Ethiopia.

Our Mission Statement

Our mission is to provide professional cell phone repair services and other related services that will assist cell
phones, smart phones and tablets owners in ensuring that their mobile gadgets are always in good shape to help
them communicate with their family and friends and also carry out their business. We want to build a cell phone
repair company that can favorably compete with other leading brands in the cell phone repair services industry.

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Market, Products, and Services

Our Target Market

We are aware that with the right words out there, we will be able to attract all our potential clients within a short
period of starting our cell phones repair business in Arbaminch – Ethiopa. Therefore, we conducted a market
survey and feasibility studies and we are certain that there is a wide range of both corporate and individual
clients who would need our services from time to time.
In view of that, we have created strategies that will enable us reach out to various corporate organizations and
individual who we know can’t afford to do without our services. Below is a list of the people and organizations
that we have specifically market our services to;

 Every individual who owns cell phones within our target locations
 Every individual who owns smart phones within our target locations
 Every individual who owns tablets et al with our target locations
 Corporate organization that make use of cell phones, smart phones and tablets to run their businesses.
 Every individual

Product and service

We will work hard to ensure that Ours (የኛ) Cell Phones Repair Shop, OCPRS is not just accepted in Arbaminch
but also in other cities in the Ethiopia where we intend opening our outlets. Our products and services are listed
below:

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  Repairing cell phones
 Repairing smartphones
 Repairing tablets
 Screen repair
 Water damage repair
 Battery replacement
 Cosmetic damage repair
 Other cell phones repair and mobile apps related service

Organization and Management

Our Business Structure

Ours (የኛ) Cell Phones Repair Shop, OCPRS, is a cell phone repair company that intends to start small in
Arbaminch, but hope to grow big in order to compete favorably with leading cell phone repair companies in the
industry both in the Ethiopia and on a global stage. We are aware of the importance of building a solid business
structure that can support the picture of the kind of world class business we want to own. This is why we are
committed to only hire the best hands within our area of operations.
Ours (የኛ) Cell Phones Repair Shop, OCPRS we will ensure that we hire people who are qualified, hardworking,
creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the
stake holders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it
will be based on their performance for a period of five years or more as agreed by the board of trustees of the
company. In view of the above, we have decided to hire qualified and competent hands to occupy the following
positions;

 Chief Executive Officer

 Head, Technical Services
 Human Resources and Admin Manager
 Sales and Marketing Executive
 Accountant
 Cell Phones Repair and Maintenance Engineers(2) and Technicians (3)

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Roles and Responsibilities

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the organization
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
 Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
 Defining job positions for recruitment and managing interviewing process
 Carrying out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Oversee the smooth running of the daily office activities.
Cell Phones Repair and Maintenance Engineers (2) and Technicians (8)
 Responsible for Repairing cell phones
 Responsible for Repairing smartphones

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 Responsible for Repairing tablets
 Responsible for Screen repair
 Handle Water damage repair
 Handle Battery replacement
 Handle Cosmetic damage repair
 Handle any other cell phones repair and mobile apps related services
Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling,

and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities;
planning, monitoring, and appraising job results; developing incentives; developing a climate for
offering information and opinions; providing educational opportunities.
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e.
leading the development and implementation of the overall organization’s strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization

Head, Technical Services:

 Serves as project manager of the organization; works directly with employees

 Develops strategic plan by studying technological and financial opportunities; presenting assumptions;
recommending objectives.
 Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating
resources; reviewing progress; making mid-course corrections.
 Coordinates efforts by establishing procurement, production, marketing, field, and technical services
policies and practices; coordinating actions with corporate staff.
 Builds company image by collaborating with customers, government, community organizations, and
employees; enforcing ethical business practices.
 Maintains quality service by establishing and enforcing organization standards.
 Makes certain that the technical department perform efficiently, coordinate employee efforts, and
facilitate communications between management and cell phones repairs and maintenance engineers and
technicians
 Ensures that the organization work in line with international best practices.

Sales and Marketing Manager

 Manage external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
 Model demographic information and analyze the volumes of transactional data generated by customer
 Identifies development opportunities; follows up on development leads and contacts; participates in the
structuring and financing of projects; assures the completion of development projects.
 Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
 Responsible for handling business research, market surveys and feasibility studies for clients
 Responsible for supervising implementation, advocate for the customer’s needs, and communicate with
clients

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 Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the organization
 Provides managements with financial analyses, development budgets, and accounting reports; analyzes
financial feasibility for the most complex proposed projects; conducts market research to forecast trends
and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for one or more
properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for Ariel Cell Phones Repair Shop, LLC
 Serves as internal auditor for Ariel Cell Phones Repair Shop, LLC.

Marketing & Sales Strategy

Our Pricing Strategy

At Ours (የኛ) Cell Phones Repair Shop, OCPRS, we will keep the prices of our services below the average
market rate for all of our customers by keeping our overhead low and by collecting payment in advance
especially from corporate organizations who would hire our services. In addition, we will also offer special
discounted rates to all our customers at regular intervals.
We are aware that there are some one – off jobs from corporate organizations or government contracts like cell
phones, smart phones and tablets supply, repair and maintenance which are always lucrative, we will ensure that
we abide by the pricing model that is expected from contractors or organizations that bid for such contract
Payment Options
We want to give pour clients an all-round experience, where we wouldn’t be found wanting for any reason. At
Ours (የኛ) Cell Phones Repair Shop, OCPRS, our payment policy will be all inclusive because we are quite
aware that different people prefer different payment options as it suits them.
Here are the payment options that we will make available to our clients;

 Payment via mobile money

 Payment with cash
 Payment by via bank transfer
 Payment via online bank transfer
 Payment via check
 Payment via bank draft

Product

 Repairing cell phones

 Repairing smartphones
 Repairing tablets
 Screen repair
 Water damage repair
 Battery replacement
 Cosmetic damage repair

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  Other cell phones repair and mobile apps related services

Ours (የኛ) Cell Phones Repair Shop, OCPRS Publicity and Advertising Strategy
We have been able to work with our brand and publicity consultants to help us map out publicity and
advertising strategies that will help us walk our way into the heart of our target market. We are set to become
the number one choice for both corporate clients and individual clients in the whole of Gamo Goffa Zone in
Ethopia and beyond which is why we have made provisions for effective publicity and advertisement of our cell
phones repair and maintenance company.
Below are the platforms we intend to leverage on to promote and advertise Ours (የኛ) Cell Phones Repair Shop,
OCPRS Place adverts on both print (newspapers and magazines) and electronic media platforms

 Sponsor relevant community based events / programs

 Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube,
Google + et al to promote our services
 Install our Bill Boards on strategic locations all around Gamo goffa zone – Arbaminch

 Engage in road show from time to time in targeted neighborhoods

 Distribute our fliers and handbills in target areas
 Contact corporate organizations by calling them up and informing them of Ours (የኛ) Cell Phones Repair
Shop, OCPRS and the services we offer
 List our cell phones repair and maintenance company in local directories / yellow pages
 Advertise our cell phones repair and Maintenance Company in our official website and employ
strategies that will help us pull traffic to the site.

 Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our
company logo et al.

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Financial Management
As for the detailed cost analysis for starting a standard cell phones repair and maintenance company; it might
differ in other countries due to the value of their money. However, this is what it would cost us to setup Ours
(የኛ) Cell Phones Repair Shop, OCPRS in the Ethiopia.

 The budget for Liability insurance, permits and license will cost 50,000.00birr
 Acquiring an office space or warehouse that will accommodate the number of and no of employee for
at least 3 mouths 50,000.00birr
 The amount required to purchase the needed software apps, tool box and repair equipment for cell
phones and other mobile communications device 50,000.00birr
 Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture,
telephones, filing cabinets, and electronics) will cost 50,000.00birr
 Amount required to purchase the needed software applications 10,000.00birr
 Launching an official Website will cost 1000.00 birr
 Additional Expenditure such as Signage, Adverts and Promotions will cost 50,000.00birr

we will need about two hundred and fifty thousand (260,000.00) Ethiopian birr to successfully set – up
a medium scale and standard cell phone repair and maintenance company in the Ethiopia.

Generating Funding / Startup Capital

Ours (የኛ) Cell Phones Repair Shop, OCPRS is a business that will be owned and managed by shalek taye and
my friend. They are the sole financial of the business which is why they decided to restrict the sourcing of the
start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings and sale of our stocks
 Generate part of the start – up capital from friends and other extended family members
 Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about(Personal savings 70,000 birr and soft loan from family members
40,000 birr) and we are at the final stages of obtaining a loan facility of 150,000 birr from our bank. All the
papers and document has been duly signed and submitted, the loan has been approved and any moment from
now our account will be credited.

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Income Statement: / Ours (የኛ) Cell Phones Repair Shop, OCPRS
(partnership , single-step format)

Company Name: Ours (የኛ) Cell Phones Repair Shop, OCPRS

Income Statement*

For the Seven Months ** Ending Feb 1, 2012 EC

: Jun 30, 2012 EC.

Revenues and gains

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 Sales birr 1,106,359.00

Other revenues/gains: _______________________ 1,050.00

Total revenues 1,107,409.00 R

Expenses and losses

Cost of goods sold (from below) 805,077.00 COGS

SG&A expenses excluding depreciation 176,300.00

SG&A depreciation and amortization 10,000.00

Other operating exp: _______________________ -

Interest expense 1,800.00

Other nonoperating exp: _____________________ -

Loss: Loss on sale of display cases 2,400.00

Total expenses and losses 995,577.00 EXP

Net income discount y e

s,
allowanc a
es t
Freight- e
in n

Cost of goods sold Cost d

goods
available
Inventory at beginning of period o

Less f
Add : Purchases of Products during
Inventor p
period Less : Purchase returns,
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riod Cost of goods sold birr 111,832.0 NI (R - EXP)
0

birr
320,600.0
0

836,000.0
3,000.0
1,600.0

1,155,200.0
350,123.0
805,077.0

birr
COG

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 Balance Sheet

Ours (የኛ)Cell Phones Repair Shop,

OCPRS.
Year Ending Feb 1,
2012 EC

Assets Liabilities
Current Assets Current Liabilities
Cash 5,000 birr Line of Credit 2,000 birr
Accounts Receivable 10,000 birr Accounts Payable 1,500 birr
Inventory 4,000 birr Wages Payable 1,000 birr
Pre-Paid Insurance 1,200 birr Current Portion of Term Debt 2,000 birr
Total Current Assets 20,200 birr Total Current Liabilities 6,500 birr

Capital Assets Non-Current liabilities

Macheriny & Equipment 18,000 birr Term Loan 20,000 birr
Automobiles 20,000 birr Less Current Portion -2,000 birr
Leasehold Improvements 24,000 birr Shareholders Loan 30,000 birr
Total Capital Assets 62,000 birr Total Non Current Liabilities 48,000 birr

Equity
Initial Investment 20,000 birr
Retained Earnings 7,700 birr

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Total Equity 27,700 birr