5Ms of

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Diksha Tharad
Surojit Pal
Saransh Gupta
01
Shrikrushna Jadhav
Getshee Peter
Mission: Objectives of the advertising
campaign

Money: Budget required to achieve the

objectives

Message: Message and message strategy to

be followed?

Media: Type of media vehicle/sto be used to

deliver the message?

Measurement: Evaluating the results of the 02

advertising campaign or program
BOAT ROCKERZ
400 03
 04

Mission Message
Introducing new product in the market Sporty Headphones, has dynamic sound quality
Positioning in rich base category Listen to music while exercising and gymming
Focus on Comfort Fit + Style Design

Media
YouTube
Social Media Promotion
Television Ads
 05

Money
Stage in PLC
Market Share and Consumer Base
Competition Measurement
Product Sustanability- Features and Benefits
Increase in traction
Increased Brand Recognition
Hit product- Hot sell for the Brand