CommerceKingz

MONETIZE YOUR PASSION

The Ultimate
PASSION PRODUCT
Workbook
 CommerceKingz
MONETIZE YOUR PASSION

ABOUT THIS WORKBOOK

If you downloaded this workbook, you probably are looking for

an easy solution to either building a brand, scaling your
business, or marketing a product. There's no better feeling
than deciding to start your own business. But, it could also be
one of the scariest moments for you as well. Are you
wondering how to pull off something you've never done
before? Wondering how to fulfill your services or how to
deliver products in a timely manner? What about stressing
about the cost to hire an entire team to help it all get done?

There is a business secret that some of the biggest brands in

the nation use to build their entire framework. But they don't
want to share the secrets of how they run their
million dollar businesses.
But we will.....

In this workbook you will learn about 4 business models that

you can use to start your own business . We will help you to
find your passion product and also connect you with the right
vendors to help you supply it.

Let's get started....

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

 TABLE OF CONTENTS

INTRODUCTION
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THE FOUR BUSINESS MODELS

Get familiar with the fundamentals of white labeling, private
labeling, wholesale, and reseller products.

WHAT IS A PASSION PRODUCT?

Learn more about "passion products" and why it is one of the most
successful routes to entrepreneurship

FINDING & UNDERSTANDING YOUR

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DEVELOPING IDEAS THAT WORK

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SECTION 5
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SECTION 6
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BLOG OR BUSINESS NAME | WORKBOOK TITLE

 CommerceKingz
MONETIZE YOUR PASSION

THE FOUR

BUSINESS
MODELS

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

WHITE-LABEL PRODUCTS
White Label Products:
White label products are manufactured by a contract or third-party
manufacturer and sold under your brand name. As the buyer, you
ONLY specify what the label looks like. In this case, the manufacturer
is already an expert in manufacturing the product you want, they
produce the same product under other brand names, and therefor the
manufacturer specifies the what goes in it and how it’s packaged other
than the brand name you specified that appears on the label.

A White Label Product Example: You (Mr. Jones) wants a cereal

that looks like you made it, but you don’t have a recipe or the ability
to mass-produce cereal. You contract with a manufacturer who
specializes in making delicious cereals. They take their cereal,
create it, package it, and put your label Mr. Jone’s Whole Grain
Cereal on it. They ship Mr. Jone’s Whole Grain Cereal to you. You
can either: Sell Mr. Jone’s Whole Grain Cereal to Wholesalers who
then sell it to retail grocers, or you sell Mr. Jone’s Whole Grain
Cereal at www.mrjonescereals.com.

Benefits:
You don’t have to be an expert
You don’t have to have a design/recipe
Often less expensive than Private Label
You get brand recognition

Drawbacks:
You choose an existing product but don’t control or specify product
ingredients/parts

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

PRIVATE LABEL PRODUCTS
Private Label Products:
A private label product is manufactured by a contract or third-party
manufacturer and sold under your brand name. As the buyer, you
specify everything about the product – what goes in it, how it’s
packaged, what the label looks like. Typically, you pay to have it
produced and delivered to your warehouse or store, although you can
sometimes contract to have it drop shipped. You then sell the product
to other wholesalers or directly to consumers.

A Private Label Product Example:

You (Mr. Jones) have a family recipe for a healthy whole grain cereal.
You find a manufacturer that can mass-produce whole gran cereal
using your EXACT recipe. That manufacturer makes your cereal, puts
them in the packaging (specified by you) with Mr. Jone’s Whole Grain
Cereal on the box, then sells and ships Mr. Jone’s Whole Grain
Cereal to you. You can either: Sell Mr. Jone’s Whole Grain Cereal to
Wholesalers who then sell it to retail grocers, or you sell Mr. Jone’s
Whole Grain Cereal at www.mrsjonescereals.com.

Benefits:
You control product ingredients / parts
Product is your EXACT specification
You control packaging
You get Brand Recognition

Drawbacks:
Can’t Do this without your own product design / recipe.
Increased R&D Costs
Longer Time to Market
Often more expensive than white label

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

 WHOLESALE PRODUCTS
Wholesale Products:
Refers to two possible business models. A business may buy goods
in large quantities directly from manufacturers, warehouse them,
and resell them. Or wholesale may refer to businesses that produce
their own products and sell them directly to retailers, who then sell
products to the end user. This second option has been popularized
by wholesale marketplaces such as Handshake.

Wholesale example: You own a store, and you buy women's

clothing in bulk at a discounted rate from a wholesale distributor,
and then you sell (resell) them to your customers.

Benefits:
Less Expensive than Private Label
Product may be already well-known brand or may be unbranded
Cost per unit it drops based on the bulk amount purchased
No designing required

Drawbacks:
You don’t get brand recognition
You can't custom order designs or packaging

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

RESELLER OF PRODUCTS
Reseller of Products:
Contrast the above with buying products from other companies
with their brand names on them. In this case, you buy the
product or service from the manufacturer with their label (and
brand) on it. You then resell the product to your customers.

Reseller example: You own a store, and you buy Mr. Jone’s
Whole Grain Cereal, and then you sell (resell) them to your
customers.

Benefits:
Less Expensive than Private Label
Product may be already well-known brand

Drawbacks:
You don’t get brand recognition

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

 CommerceKingz
MONETIZE YOUR PASSION

WHAT IS A

PASSION
PRODUCT?

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

What is a Passion
Product?
We refer to a passion product
as a product that falls in-line
with what your passionate
about.The things you love the
most, the things you spend
your free time doing.

Some of the most successful

entrepreneurs will tell you to
make sure you love what you
do, or at least have a passion
for it. As long as you are
consistent and continue to work
at your goals then the money
will follow.

You may ask, but why? What if

I just make what the people
want, shouldn't I be
successful? Well, this may be
the case for some. But our goal
is to align people with
meaningful work. Most
entrepreneurs give up as soon
as they start because their
heart is just not into.

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

Sometimes people may feel that it just takes too much time to get
started, or requires too much work. This is all very understandable,
but the entrepreneurs that do make their business a success are the
ones that truly believe in their product or idea. It's those who are
relentless when failure hits them that are passionate about their
vision of success. When they get a "no" or they hit a closed door,
their passion behind the product is what drives success.

So the idea of beginning your business where your passion lies is our
first recommendation to all entrepreneurs who are looking to launch a
business. Not only does it help supply the drive that you need when
things get rough, but it also helps to make sure that you will continue
to love what you do. No more dead end jobs, and feeling
undervalued. YOU are the value behind your own brand- and your
passion is the foundation.

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

 CommerceKingz
MONETIZE YOUR PASSION

FINDING & UNDERSTANDING

YOUR
PASSION

COMMERCEKINGZ | THE PASSION PRODUCT WORKBOOK

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MAKE A LIST OF THE THINGS YOU LOVE TO DO MORE THAN

ANYTHING ELSE. NARROW IT DOWN TO YOUR TOP 10.
Write a brief description of what the next task is, or what you
want your audience to write in the box below.

BLOG OR BUSINESS NAME | WORKBOOK TITLE

 INSERT QUESTION,
TOPIC, OR SOME TASK
NAME

Write a brief description

of what the next task is, or
what you want your
audience to do in no more
than two lines.

Tootsie roll fruitcake

carrot cake bonbon donut
lollipop soufflé wafer tart.

Chocolate bar cake

brownie biscuit soufflé
halvah tootsie roll
cheesecake.

Tart apple pie liquorice

cheesecake carrot cake
chupa chups carrot cake.

Pie dessert gummi bears

candy cheesecake. Dessert
gingerbread fruitcake.
Dessert gingerbread
fruitcake bear claw halvah
gummies cupcake wafer.

BLOG OR BUSINESS NAME | WORKBOOK TITLE

MAKE A LIST OF YOUR BEST STRENGTHS & TALENTS
Sometimes identifying your own strengths/talents is hard to do.
Try letting someone else do it for you. Ask a friend to try this
exercise with you, or think of a time when someone has
complimented you for something you've done like speaking, or
being patient.

Write a brief description of what the next task is, or what you
want your audience to write in the box below.

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want your audience to write in the box below.

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what you want your what you want your
audience to do. audience to do.

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TASK SPECIFIC ITEM

1 Briefly describe what the next task is all about in one or
two lines.

TASK SPECIFIC ITEM

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TASK TIME

BLOG OR BUSINESS NAME | WORKBOOK TITLE

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SOMETHING

Goal

Strategies

Goal

Strategies

Goal

Strategies

Goal

Strategies

BLOG OR BUSINESS NAME | WORKBOOK TITLE

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1. Write a brief description of what the next task is, or what

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YES NO NOT APPLICABLE

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BLOG OR BUSINESS NAME | WORKBOOK TITLE

 C A L L T O A C T I O N

Sweet roll pie dragée tootsie roll lemon drops gingerbread

powder candy. Cake fruitcake pie tart apple pie chocolate
cake. Apple pie cake croissant sugar plum toffee. Lemon
drops carrot cake icing cookie.

Lollipop pudding jelly-o marzipan candy canes. Ice cream

danish sugar plum jelly danish gummies pastry toffee
danish. Candy chupa chups dessert brownie cupcake.

COUNT ME IN
QUESTION & ANSWER WORKSHEET
TITLE IN BRIEF

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audience to do in this section.

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audience to do in the following section.

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QUESTION & ANSWER WORKSHEET
TITLE IN BRIEF

1) Write a short description

detailing what you want your
students or audience to do in
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2) Write a short description

detailing what you want your
students or audience to do in
this section.

3) Write a short description

detailing what you want your
students or audience to do in
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detailing what you want your
students or audience to do in
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OR TWO LINES

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students or audience to do in this section.

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students or audience to do in this section.

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students or audience to do in this section.

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students or audience to do in this section.

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students or audience to do in this section.

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students or audience to do in this section.

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CHECKLIST TITLE IN BRIEF, IN ONE
OR TWO LINES

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detailing what you want detailing what you want
your students or audience your students or audience
to do in this section. to do in this section.

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detailing what you want detailing what you want
your students or audience your students or audience
to do in this section. to do in this section.

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detailing what you want detailing what you want
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prompting your
audience to choose
Option three Option four
among the multiple
choices provided.

1) Ask a question Option one Option two

prompting your
audience to choose
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choices provided.

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prompting your
audience to choose
Option three Option four
among the multiple
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 CommerceKingz
MONETIZE YOUR PASSION

7 FIGURE SOCIAL MEDIA MARKETING STRATEGY

Congratulations on choosing to start your business! We understand that starting a new
business can raise a ton of questions about where to start. We will help to guide you along
the process of getting started. We have helped many entrepreneurs, just like you, to begin
the framework and process of creating their custom store online. This strategy plan will help
you to navigate the trenches of online marketing and give you the confidence you need to
launch a 7 figure online store.

STEP # 1: BUY A DOMAIN

Buy a branded domain that is on brand with the product/service you are
selling. You can purchase a domain on www.godaddy.com or on your website hosting
platform (such as Shopify). An easy way to choose a "branded" domain URL is by using
your business name or a short catch phrase. For example: Bob's barber shop's name is
"King Cuts". Some good names that bob can use for his URL are :

www.kingcuts.com (BEST OPTION)

www.bestbarbersmiami.com (ONLY IF THE BUSINESS IS LOCAL)
www.getcut.com

We recommend that you purchase a .com, .co, .shop, or .store url extension for your e-
commerce store.
CommerceKingz
MONETIZE YOUR PASSION
Men's Clothing
WHY DO YOU WANT TO WORK IN MEN'S CLOTHING?
Write a brief answer of what the question is asked

WHAT ARE YOUR STRENGTHS?

Write a brief answer of what the question is asked

WHAT ARE YOUR WEAKNESSES?

Write a brief answer of what the question is asked

BLOG OR BUSINESS NAME | WORKBOOK TITLE

Men's Skincare
& Grooming
WHY DO YOU WANT TO WORK FOR MEN'S SKINCARE &
GROOMING?
Write a brief answer of what the question is asked

WHAT ARE YOUR STRENGTHS THAT YOU THINK CAN HELP IN

MEN'S SKINCARE & GROOMING?
Write a brief answer of what the question is asked

BLOG OR BUSINESS NAME | WORKBOOK TITLE

WHY DO YOU WANT TO ACHIVE FROM THIS PASSION?
Write a brief answer of what the question is asked

WHAT HAS DRIVEN U TO THIS PASSION?

Write a brief answer of what the question is asked

BLOG OR BUSINESS NAME | WORKBOOK TITLE