ADMAS UNIVERSITY

Group assignment
Course title: monitor advertising and production

Group members’ id no
1
2
3
4
5
6
7
8

Date to Tr.
Table of contents page no
1 deliver Addis overview 1

2company background 2

3 promotional and marketing strategies for deliver Addis 7

How we promote deliver Addis

4 frequently asked questions (FAQ) 13

5 delivery & pricing 14

6 how and why companies become partner with deliver Addis and 15
what are the benefits for those companies when they are become partner with
deliver Addis

7 privacy policy 17
Deliver Addis Overview
 Founded
2015
 Founders 
Feleg Tsegaye
 Operating Status 
Active
 Specialties
Delivery, Food Delivery, Logistics, Consulting
 Status
Private held
 Company Type 
For Profit
 Last Funding Type 
Seed
 Latest Deal Type
The impact Angel network
 Investors
3
 Headquarters
Addis Ababa, Addis Ababa
 Industry
Logistics & Supply Chain
 Website
http://deliveraddis.com
Top managers/ employees
Frehiwot Molalegne
CFO at Deliver Addis
Feleg Tsegaye
Founder at Deliver Addis
Meron Sileshi Mekonnen
Marketing Associate at Deliver Addis
JAYANT AGNIHOTRI
COO at Universal Courier Service PLC. (Deliver Addis)
Amanuel Fikadu
deliver addis

1|Page
20,000+
Registered customers
400,000+
Pageviews/month
4,000,000+
Value of goods sold/month (ETB)

Deliver Addis General Information

Description

Founded in 2015 with support from Microsoft and other partners, Deliver Addis is Ethiopia's first and
largest online food delivery service. Currently serving Addis Ababa, Deliver Addis has delivered
thousands of orders all across the city from some of the best restaurants in town.

Provider of an online food delivery service intended to simplify food delivery for consumers.
The company's online food delivery service permits consumers to order in three easy steps
through its online portal by simply selecting the restaurant they would like to order from, adding
their favorite dishes to basket and submiting their order, enabling them to get food delivered at
their footstep easily without any hassles.

Company background
Building Ethiopia’s first online food delivery company:

The Addis Ababa-based company delivers take-away restaurant food, groceries, beverages,
flowers and books. Feleg set it up in 2015 as an online platform, and there’s also an app.

“What really prompted me to pursue this was the fact that we were creating a completely new
industry that did not exist in Ethiopia,” he says. It’s about getting customers what they want in
the convenience of their homes and offices. It’s also about generating business for small and
medium enterprises – like restaurants that cannot afford space or a good location – and creating
jobs for young people as back-office staff or drivers.

What has the journey been like from concept to launch of Deliver Addis?

The concept came to me a few years ago when working as an IT consultant in Addis – I don’t
like cooking, was working long hours and having been brought up in the USA, I was used to
being able to order takeaway food – I couldn’t see any reason why this couldn’t work in Addis
Ababa. In March 2014 I set up a small private pilot, with a quick website and a few restaurants

2|Page
on board. I tried the concept out on friends and their networks; I needed to be sure that the
concept of home delivery could work in Addis. The pilot helped me to build data around the
average order amount and frequency of orders, so I had something to go to investors with. One
day I was talking to one of my clients about this project, and they loved the idea. They
subsequently become investors in Deliver Addis. With their financial input and my IT
background, we were able to scale up from a basic concept to a public launch. We launched a
year after the pilot in March 2015.

Can you tell me about the team behind Deliver Addis?

We’re only six months old, so our team is small and evolving. At the moment it consists of
myself and several others from different backgrounds including IT, HR, management and
logistics. We also count the investors as part of the team, albeit silent ones!

What have been the challenges and surprise successes since opening?

I think it’s fair to say every start-up encounters challenges, and Deliver Addis has been no
exception. One of our main challenges (which I’m sure everyone will expect) is finding
customers. Addis is notorious for having no formal address system and streets tend to have both
formal and informal names. We get around this by customers registering their delivery locations
with GPS when they create an account, but nevertheless, we’ve had customers register their
location on the wrong side of town, then provide incorrect additional information and a wrong
phone number. Map reading isn’t second nature to many people, so pinning your location on a
map can be a huge challenge – we have incorporated geolocation to the system now to find
a customers position automatically where possible.

Other challenges include the safety of our motorbike drivers on Addis roads (especially in the
rainy season) and technology. Our business depends on an active phone and internet network,
and there are times when one or both will go down. If this happens across the whole city, there’s
little we can do and no one can place orders anyway. If it’s a localised outage however, we have
to relocate the team to a back-up office in another area of Addis to ensure we’re receiving orders
and can deliver.

The surprise successes, are less of a surprise, more of a relief – it works. People are ordering,
restaurants are contacting us to become partners and we’re reaching the targets we set ourselves
for our first six to 12 months of operation.

How did Deliver Addis decide on the current eight restaurants listed, to be your
first partners?

I started by being a customer at each partner restaurant to find out if their staff are attentive, if
they can turn around orders quickly, if the owners are actively engaged and if they offer take-
away. There are so many new restaurants opening in Addis, and many of them are top quality,
gourmet food. This doesn’t necessarily work for home delivery though, so the cuisine has to be
right.

3|Page
With so many new restaurants, and with our brand becoming better known, we’re now getting
approached by restaurants to become partners – I’ll try every one of them myself first, and they
won’t all be appropriate, but I look forward to expanding the portfolio, not least because I
created this business for myself, to be able to get good take-away. As a regular customer, I’m
excited to see what new things I can order over the coming months.

How do your drivers manage to find every house and office within a constantly
changing city?

As I mentioned before we use GPS – it’s the only option in Addis. When someone registers for
an account, they can list a number of different addresses: home, work, friends etc. They can then
add notes to help the driver, along with a phone number. Our drivers have been trained to
provide excellent customer service, and always do everything they can to find every customer.

How important is it for Deliver Addis to include a mix of Ethiopian and Western
foods for customers?

A number of our partner restaurants do a mix of Ethiopian and Western food, making both
available to customers. Interestingly though, Ethiopians can be very particular about their food.
Shiro for example should be served bubbling in its pot, so turning up with Shiro that’s been
travelling for 20 minutes just doesn’t work. I think it’s also fair to say that Ethiopian cuisine is
quite tricky to transport – wot is generally liquid based which is prone to spilling on a motorbike
if the restaurant doesn’t have appropriate packaging.

What can customers expect from Deliver Addis over the next 12 months?

Good question…a lot! The main priority is to get a wider spread of cuisines on the site; we want
to have a diverse range of high quality restaurants, as that’s what our customers are looking for.
We’d also like to work towards expanding our hours [most restaurants on Deliver Addis
currently stop this service at 8pm] but this is going to take time as most restaurants close around
9pm. Those are the likely going to be the most visual changes and the rest will be IT
improvements around functionality, so that the customer experience becomes more seamless

what are the challenges

doing business in Ethiopia has come with its fair share of challenges. The first major stumbling
block? Ethiopia’s lack of a formal address system. In Addis, streets often have both formal and
informal names. To work around the problem, Deliver Addis requires that all customers register
their delivery locations with GPS when they create an account.

The latest test for the company occurred in late 2016 when the Ethiopian government blocked
mobile internet and restricted social media access in response to protests. As an e-commerce
platform, Deliver Addis was forced to rapidly shift its strategy. “Going through that period, we
opened up a phone line and started coordinating SMS ordering, and actually had our best

4|Page
month ever,” Tsegaye tells OkayAfrica. “We had to adapt, which is something that you have to
do when you’re doing business in Africa.”

As Deliver Addis quickly grows through word-of-mouth, Tsegaye plans to expand its cuisine
options—and the services itself. While he demurs on which sectors Deliver Addis will explore
next, the founder hopes to leverage the start-up’s expertise in time-sensitive last-mile
deliveries to help global logistics providers hoping to improve their operations in emerging
markets like Ethiopia. In just two years of operation, Deliver Addis has mastered the tricks of
the trade in Addis Ababa and Tsegaye is hungry for more. Soon, it seems, Deliver Addis could be
Deliver Africa.

Funding challenges

It’s a challenge to raise funds for a business in Ethiopia and Deliver Addis never got a lot of
funding in the early days, Feleg says. The first customers – his friends and clients from his
previous job who had special access to the order site – also became the first investors. “I had
never done a lot of financial modelling or anything like that, but they saw something greater in
the idea and they knew that I would be a good person to help execute on it.”

There was a good working relationship and mutual trust with his early investors, which was
fortunate because finding initial capital is often the most difficult part, he adds.

It was still small, “far less” than $100,000.

Feleg reveals it also took some effort to understand the local market. “Food here is a very
communal experience, and so people generally eat together,” he says. The local staple, injera, is
shared from one large plate and the concept of take-aways and eating alone is not widespread.
“Thankfully there were enough people that had hectic enough lifestyles to support it in the early
days.”

When the going gets slow

Getting drivers to deliver a speedy service took some doing. “Everyone [here] feels like they
have plenty of time to do something.” Recruiting motorbike drivers who were open and willing
to learn and leading by example helped. “I would do deliveries myself, personally, and they
would see how seriously I would take it, and how quickly I would move,” he remembers.

Internet shutdowns by the government after it declared a state of emergency for political reasons
forced the business to adapt and find ways to work around them. “Our first internet shutdown
was when I was on a flight to the US.” When he landed on the other side, he got desperate
messages from his colleagues in Ethiopia. The business was unprepared for this even though he
thought he’d prepared it for all eventualities that could occur in his absence. Offline processes
for ordering – by phone, or SMS, when available – were created as a result, which saw order
volumes go up.

5|Page
Overcoming the odds

Power cuts that affect office connectivity and seemingly irrational motorbike restrictions by the
government are some of the additional challenges the business has to contend with. This has a
knock-on effect on the 140-plus restaurants it serves. “We are responsible for up to 60% of some
restaurants’ business,” explains Feleg.

Deliver Addis evaluates its partner restaurants carefully, checking the quality of the food, the
focus of the menu, and even the cleanliness of the bathrooms – often a good indicator of the
quality of the management.

Growing bit by bit

The business grew by means of “a lot of smaller iterations”. During the states of emergency –
with the accompanying internet shutdowns – in 2016 and 2017, resources were low and investors
disappeared. “We had to find some bridge capital from another anchor investor. It was a struggle
just to keep the doors open.”

The first institutional investor came on board towards the end of 2017 and it helped the business
build up its governance and structure. It started to transition from a startup towards a “properly
functioning and running business”.

More capital and a formal structure helped attract international investors. “You have to prove
yourself in a market like this; prove that demand is there, that the economics make sense and the
team has the competence to execute on its ambitions,” he says. “But I think with five years under
our belt and solid and sustainable economics, Deliver Addis paints a different picture than what
some people expect in Ethiopia.”

The revenue model is similar to most on-demand delivery services, with a slightly subsidised
delivery fee and service charges to vendors. Covid-19 changed things and several restaurants that
worked with Deliver Addis shut their doors. A reduced delivery fee helped drive business back
to restaurants and it repositioned Deliver Addis for good.

“Before Covid a lot of our [customer] demographics were high-net-worth individuals [who left
Ethiopia for the perceived safety of their home countries when the pandemic struck], so we had
to shift and change the market completely.” Even with the reduced prices, the business remained
sustainable.

Shifting to online

Ethiopians are gradually becoming more comfortable with e-commerce with a lot of it taking
place on social media chat platforms like Telegram and Facebook, he says. It helps that there is a
growing number of young professionals who are more tech-savvy and less averse to risk than
older generations, and they are helping to propel e-commerce.

6|Page
Payments are still in cash, and a credit card culture might be some way off. “Ensuring that
people trust their money with new solutions is going to be another task entirely,” Feleg notes.
Mobile banking and even ATMs can be unpredictable, a big downer in an industry where trust is
important.

Promotional and marketing strategies for deliver

addis
How we promote deliver Addis
 We Create a professional logo with a professional brand name.
 We Prepare a website and mobile-friendly application.
 We List all our food items on our website with the required information.
 We Get a partnership with food shops, food stores, restaurants and hotels to reach the
target audience.
 We Build a connection with others by giving business cards to them.
 We Take part in food fairs and offer free samples to make new contacts.

-Website

we need to have a well-designed website to promote our food delivery services. Customers can
order food online through the website. Upload the name of the restaurants and their menu for
whom you deliver food on the website. There should be an ‘About us’ section in our website that
defines our business to the clients. Also, provide our contact information on the website. Make
online payment options available on our website.

Search Engine Marketing:

We must Ensure that our website has an excellent online presence and ranking nicely in the
search engines to attract more visitors. Search engine ranking is affected by SEO, content,
website design. To do so, we need to position the right words in the right place.

We Consider the following tips:

 To rank better in the search engines, place the basic SEO elements rightly including a
friendly URL, Meta tags, sitemaps, image alt tags.
 When we publish images online, ensure not to leave your Alt Text Description empty
since it is what Google uses to pop up suggested searches when people search for images
or business. Use related keywords and phrases so that our restaurant can dominate food
delivery search in our area.
 To make it easy for people to find our website, optimize our website content through
relevant keywords and location-based content.

7|Page
  Add a blog to our website to attract more people and ensure regular use of keywords.
 Sign Up for Google My Business to allow viewers to view all our contact details and
website all in an instant because it acts as an online directory when people specifically
search for services related to our restaurant.
 We Use Google Ad Words so that we can target potential customers who live in a
specific geographic area. It is most commonly done through apps that allow location
tracking.

-Social media

Promote our food delivery company through advertisements on popular social media websites.
Share promotional content in your social media pages and interact with our customers on a daily
basis. Write about the restaurants which are popular among our clients. Keep our customers
informed about any new addition in the menu of the restaurants that receive most of the orders
through social media. Share promotional deals and exciting offers on our social media page.

Here are some tips on how to use social media to level up our food delivery
business:

Define your target audience to choose the right platforms:

we should define our target customers to decide what social platforms to use and what content to
post on them. To reach younger customers, we can use Instagram and Snapchat while Facebook
can help us reach an older audience. ways to grow our followers on social media

Keep a balance in content:

We Do not just post promotional content, but also we post entertaining and engaging content and
keep up with cultural trends and the latest news.

We Communicate with our audience:

We Use a friendly tone of voice and simple language Social media is about communication and
speak the same language as your target audience.

Leverage the power of influencers:

Influencers can really help us to reach our target audience since people believe in word-of-mouth
marketing more than anything else.

Here are the best ways to leverage influencers:

8|Page
  Consider teaming up with famous food bloggers through a mutually beneficial business
partnership so that they would write for our own blog or regularly mention our brand in
their blogs.
 Tie-up with foodie vloggers or YouTubers or other influencers on different platforms
make them make great videos of our food and share it with their followers.
 Capitalize our customers’ reviews, feedbacks, and testimonials through sharing their food
pictures on social media to influence other people.

 -Mobile app

Create a mobile app that will make it easy for our customers to place orders through their
mobiles. Customers can avail tempting daily deals if they order through your mobile app. we can
also keep our customers informed about the delivery status of their orders. Make the option of
online chat available in the app to help our customers if they face any problem while placing
orders or to answer their queries 24×7.

Everything That’s the User/Customer App is Comprised Of

While developing the customer or user app, we must keep the UI extremely interactive. A user
should easily access through the nearest restaurants and food joints right from the navigation.

For any typical user, let’s find out what entices him to place the order:

Easy user registration and account setup

9|Page
User journey begins right at the sign-up. We must Cut the crap there and make it easier for the
user to sign up within seconds. And we must let them log in quickly with social media logins — 
popular at the moment.

Moving on to finding a restaurant

What will users do after a successful signup? Find popular restaurants to order some delicacies!
So, we give the user an easy access to find a nearby restaurant using his GPS, right after he signs
up. A detailed list of restaurant information, cuisines list, prices, special combos, prices, and
reviews. Let them search a restaurant by name.

It’s ordering time

So the menu is all set and the user must be ready to order by this step. Provide our user with the
option to add the dishes or meal in their cart. And a delete button to erase mistake!

Okay, so where is my food?

The wait, the anticipation — make the wait for food cooler with real-time order tracking! The
idea of food delivery app development is to make the wait seem smaller. our users can be
anywhere, waiting for their food. we must Make it convenient and fun with GPS real-time
tracking.

A secured payment system

Everything starts when your user pays for the deal. Make the payment integration, fast, safe and
secured. Choose popular payment integrations.

–Blogging

Share our knowledge and expertise in the realm of food delivery through blogging. Write articles
on the specialties of the restaurants that utilize the services of our food delivery business, also
advise people on healthy food habits and diets. Impress our customers by sharing valuable
content in our blog. Mention the name of our blog and provide its online link in our website and
social media pages. You can be a guest contributor to any popular blog before you start one
yourself.

-Business cards and fliers

We Invest in designing attractive business cards, flyers, and brochures that will represent the
brand identity of our business. Place the logo of our company in them. There should be a
statement or tagline in the business cards and flyers that depicts the vision and goals of our
company. Distribute business cards and flyers in strategic locations like hotels and restaurants.

-Quality of your service

10 | P a g e
we should give top priority to the quality of our delivery services. This is the best way to
promote our business among customers. Give our customers a unique experience through our
delivery service. Offer speedy delivery to our customers, for example, we can provide the
guarantee of delivering food to our customers within 30 minutes of placing their orders.

-Tie up with more restaurants

we need to stay updated about the choices and preferences of our customers. Offer our delivery
services to those restaurants that are getting increasingly popular among the customers. we
should provide more options for our customers to choose from. People are more likely to choose
the services of a food delivery company that covers their favorite restaurants.

-Advertisements

We Advertise our food delivery business in widely circulated local newspapers and magazines.
Also, promote our company through advertisements in TV commercials and radio. Place banners
and billboards in and around our locality to create more awareness about our business among the
local people.

Pay Attention to Video Content:

Marketing videos are effective ways to display our brand message and to ensure it stays in our
customers’ minds.

Here are some tips to make more effective video content for food business marketing:

 Introduce our menu items and our service through storytelling with characters people can
relate to. The video should tell stories that instigate feelings and imagination.
 The video should communicate our brand’s mission to the customers to show them what
we are going to be in coming years, and how we plan to develop the brand image for the
future.
 Video content includes recipe videos, videos for the nutritious value of ingredients, and
much more.

-Discounts and deals

Promote our business by offering discounts and deals to our regular and new customers. we can
offer discounts to our customers for placing an order a particular amount. Also, deliver food at a
discounted rate to customers who place the order for the first time in our website or mobile app.
Offer discounts on festive occasions when we are likely to receive more orders. Consider
collaborating with a daily deals site that can provide us with exciting deals and offers each day.

-Offer cashbacks

11 | P a g e
Offering cash back is the latest marketing tool to promote any online business. we need to offer
cashback to our customers when they place the order through our mobile app and opt for online
payment. Customers can receive cashback in the form of discount coupons that they can redeem
in their next orders. we can also provide the option of online wallet to our customers where they
will receive their cashback amount, they can use that amount for making payments in their
subsequent orders.

-Search engine optimization

Search engine optimization (SEO) is an important component of online marketing for any
business. It helps in making your business visible to people when they search for food delivery
companies online with keywords. All we need to do is enlist our website in popular search
engines.

-Email marketing

Request our customers to log in with their email address on our website or mobile app for
placing orders. Once we get to know the email addresses of our customers, we can send them
personalized promotional offers through the mail. Inform them through the mail that their
favorite restaurants are offering discounts or other special offers. Also, send newsletters to our
regular clients via email.

we can reach out to the users who are not aware of our services or people who are not acquainted
with the internet by using email and SMS marketing. Email and SMS marketing is a cost-
effective method that helps you to reach a large audience.

Here are some tips to implement Email & SMS marketing effectively:

 We Use SMS to send short-term period offers.

 We Use Emails for long-term offers or any future offers. Ensure to use email marketing
software with customizable template (such as Mail-Chimp), because look and feel of our
email directly affect its click-through rate.
 We Use SMS and emails for order confirmation and receipts.

-Referrals

Ask our regular customers to refer our food delivery business to their friends, neighbors, family
members, and relatives. Referrals help in making our business trustworthy to prospective clients
who get to know the quality of our services from a reliable friend or relative. Reward our
referring clients with a discounted or free delivery for each successful referral.

-Ask for reviews and feedbacks

Request our customers to rate our services on our website or mobile app. Ask them to write
reviews and testimonials in our website and social media pages. When it comes to sharing

12 | P a g e
reviews or feedbacks in social media, they can do so by commenting on our posts. This will help
you to enhance the quality of your services. High ratings on our website will also make your
business popular.

-Sponsor local events

We also must Try to sponsor events in our locality in order to connect with the local community.
Promote our business in such events by purchasing advertising spaces and distributing business
cards and brochures among the visitors.

Frequently Asked Questions (FAQ)

How does it work?

To place an order, you'll need to accomplish the following:

1. Create an account by registering here

2. Find a restaurant or vendor from our list of partners and add items you'd like to order to
your basket
3. Place your order and we'll bring it to you!

What if I would like to change or cancel my order?

To speed up deliveries, we place your order with the restaurant as quickly as possible and cannot
guarantee that we'll be able to cancel an order once it has started being prepared. If you made small
mistake on an order, quickly email us at help@deliveraddis.com or send us an SMS at +251-966-935-941

Can I order from more than one restaurant at a time?

If you'd like to order from more than one restaurant, you can place multiple orders. We only
support ordering from one restaurant per order and the quoted delivery fees per order will apply
due to the increased time and number of stops.

What happens if my order has taken longer than an hour?

We do our best to ensure that all order are fulfilled in time but there are a number of factors that
might delay an order. In the event that your order goes over an hour, you should receive a call
from one of our dispatchers. If not, call or send us an SMS at +251-966-935-941

What happens if nobody is answering the phone?

During peak hours (lunch and dinner) our phone line might be extremely busy and it might prove
challenging to get through. E-mail and SMS are the best way to get a hold of us during those
moments as we have a number of staff monitoring the email accounts and SMS inbox.
What if there is a mistake with the order or something is wrong with the food?

13 | P a g e
If there's a mistake with your order, let us know as quickly as possibly. We'll check to ensure
we've placed it correctly and work with the restaurant to provide solutions should further action
be required.

What's the best restaurant to order from?

This question always comes up! :) We can't provide any definitive recommendations but we do
evaluate each restaurant before we list it on our site to ensure they meet some standards that help
us make your experience is as pleasant as possible.

If you're having trouble deciding on a restaurant to order from, use the crowd-sourced star
ratings to help narrow down your decision or filter the list of restaurants using their cuisine tags.

What if I have a special request?

When checking out, you'll see a place to add any order notes that we can relay to the restaurant
or take into account when performing the delivery. We take notes on a case-by-case basis
depending on the ability to fulfill them.

For special requests to vendors, we will communicate the notes to the vendor as they are written
however we are not responsible if the vendor does not accommodate them.

What if I spot a bug or issue with the website?

Let us know! Send an email to help@deliveraddis.com

When I went to one of your restaurants, they had items that aren't available on Deliver
Addis. Why is this?

There are a few reasons why an item might not be listed online but there's always a reason why.
We'll often leave off items that are not in stock often or do not have appropriate packaging for
delivery to help minimize the chances you'll recieve a call from us saying that one or more items
in your order were not available.

Payment Options

Amole / Dashen Bank

CBE - Commercial Bank of Ethiopia
Nib Bank
Zemen Bank

Delivery & Pricing

Once we have your order, we'll contact the restaurant and send a driver. We aim to deliver in an
hour or less but please be patient if you order during peak hours.

14 | P a g e
Each order can contain up to eight items so ordering with friends or colleagues is encouraged! If
you'd like to order more than eight items, you can place additional orders.

Deliveries are priced depending on your distance from the restaurant. Once you've logged in and
saved your location, you'll be able to see which restaurants you can order from or click on "See
restaurants near you" above.

0-3 KM

70 ETB
50 ETB
3-6 KM

85 ETB
70 ETB
6-9 KM

100 ETB
90 ETB
How it works?
1. Select a restaurant : Once you login and set your location, you’ll be able to see all the
restaurants around you within your delivery range. Pick a restaurant from the map to see
their opening hours, learn more, and see their menu.
2. Browse their menu : Once you’ve selected the restaurant you’d like to order from, take a
look at their menu to figure out what you’d like to eat. Place your choices in your basket,
tell us how many you’d like to order, and place your order!?
3. Place your order : Once you have all your choices in your cart, click on “Place your
order” and you’ll receive an e-mail or SMS confirmation of your order. Sit back and relax
and we’ll work to get it delivered to your door in an hour or less*

How companies become partner with deliver Addis

and what are the benefits for those companies when
they are become partner with deliver Addis
How to become a vendor partner

15 | P a g e
Being a vendor partner with Deliver Addis means that you are providing a service that our
customers desire and are as committed to providing an exemplary level of customer service and
quality as we are. It also means having access to thousands of customers across Addis Ababa
without having to spend more money on rental space, marketing, and more.

Partnering with deliver Addis has lots of benefits for companies for example

The Rise of Ghost Restaurants

Food delivery has already made a major impact on the restaurant industry. In fact, it’s even
inspired a whole new category of restaurant: ghost restaurants. 

Ghost restaurants are restaurants that only offer food via delivery. Unlike traditional restaurants,
they don’t have brick-and-mortar locations where you can dine-in or sometimes even pick up.
They typically run out of commercial kitchens, so the focus is on food preparation and order
fulfillment, rather than an experience. 

 Rent: They need less space and therefore have lower rent.
 Labor: They don’t require front-of-house staff so they save on labor.
 Space & Decor: They don’t offer a dine-in experience so they save on furniture, place
settings, and decor.

 Increased check sizes. Restaurants see a 20% increase in check sizes from online and
delivery orders versus dine-in orders. 
 Make up for reduced foot traffic.
 Boost online visibility
 More business opportunities. Sometimes customers want your food paired with the
comfort of their own home. By offering delivery, you’re able to serve a wider range
of customers.
 Less overhead. If delivery becomes the bulk of your business or if you shift to a ghost
kitchen model, you could look at downsizing your space to save on rent or front-of-house
staff to save on labor.
 Exposure to new customers. Delivery can help you reach new customers outside of the
regulars, locals, and other customers from surrounding neighborhoods, which is
especially important when restaurants are operating at reduced capacity or people are still
wary about dining out. Plus, it’s even more important in urban locations, where potential
customers may not have access to a car. Third-party apps can help amplify this reach,
since they double as marketing platforms. When you sign up for Caviar, DoorDash, or
Ritual, you’re putting your restaurant in front of their collective millions of customers.
You’ll get your menu in front of diners who are outside normal walking distance – hello
to new regulars!

What are the information’s needed to become partner with deliver addis

What is the name of your business?

16 | P a g e
When did you start your business?
Where is your business located?
What does your business specialize in?
What is your average price range for your items?
 50-100ETB
 100-150ETB
 150-200ETB
 200-250ETB
 250+ETB
What is your name?
What is the best telephone number to reach you at?
What is your email address?

Privacy Policy
Roadrunner Technology Solutions LLC Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when
you visit or make a purchase from https://deliveraddis.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the cookies
that are installed on your device. Additionally, as you browse the Site, we collect information
about the individual web pages or products that you view, what websites or search terms referred
you to the Site, and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information.” We collect Device Information
using the following technologies: - “Cookies” are data files that are placed on your device or
computer and often include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track
actions occurring on the Site, and collect data including your IP address, browser type, Internet
service provider, referring/exit pages, and date/time stamps. - “Web beacons,” “tags,” and
“pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we
collect certain information from you, including your name, billing address, shipping
address/location, payment information (including credit card details, mobile payment identifiers,
etc.), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about
Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information that
we collect generally to fulfill any orders placed through the Site (including processing your
17 | P a g e
payment information, arranging for shipping, and providing you with invoices and/or order
confirmations). Additionally, we use this Order Information to: Communicate with you; Screen
our orders for potential risk or fraud; and When in line with the preferences you have shared with
us, provide you with information or advertising relating to our products or services. Help
restaurants improve their service Help improve your experience with our service We use the
Device Information that we collect to help us screen for potential risk and fraud (in particular,
your IP address), and more generally to improve and optimize our Site (for example, by
generating analytics about how our customers browse and interact with the Site, and to assess the
success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION We share your Personal Information with

third parties to help us use your Personal Information, as described above. We use Google
Analytics to help us understand how our customers use the Site--you can read more about how
Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for information we
receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING As described above, we use your Personal Information to

provide you with targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can
opt out of targeted advertising by: Unsubscribing from any of our mailing lists Informing Google
of your decision by submitting a request at https://www.google.com/settings/ads/anonymous
Informing us via email at help@deliveraddis.com Additionally, you can opt out of some of these
services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.

DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices
when we see a Do Not Track signal from your browser. DATA RETENTION When you place
an order through the Site, we will maintain your Order Information for our records unless and
until you ask us to delete this information. MINORS The Site is not intended for individuals
under the age of 18. Specific portions of our website may also be prohibited for minors as per
Ethiopian laws and regulation. Users are required to provide accurate information to verify their
age when asked to ensure compliance with relevant laws and regulations. CHANGES We may
update this privacy policy from time to time in order to reflect, for example, changes to our
practices or for other operational, legal or regulatory reasons. CONTACT US For more
information about our privacy practices, if you have questions, or if you would like to make a
complaint, please contact us by e-mail at privacy@deliveraddis.com.

18 | P a g e
19 | P a g e