Christopher Simpson

linkedin.com/in/chrissimpsondallas McKinney, Texas 75070

Phone: (214) 843-8087 Email: cgs1992@yahoo.com

Professional Overview
* Successful management of multi-million dollar budgets across multiple marketing channels to maximize ROI
* Collaborative marketer with a history of successes in developing and managing innovative marketing campaigns effectively
* Proven leadership in fast paced environments with the ability to think quickly and handle difficult clients and decisions
* New market penetration with use of modern multi-media, e-marketing, search engine optimization, and strategic planning

Experience
Thryv (Formerly DexMedia LLC) Dallas, Texas 2012 - Present
A media, internet, SaaS, CRM, & publishing corporation, 4,000 employees, and $1.642 billion dollars in annual revenue.
Data Analyst -Web Technology
 Ownership of analytic tags, tagging structures, and parameters to support data analysis business requirements
 Product oversight & organization support providing outlined methodologies, defined targets and managing various third party accounts with SaaS providers
Deliver actionable insights to business through effective web analytics implementation and determine appropriate metrics to measure KPIs
Direct performance optimization recommendations for digital properties and various marketing programs
 Using SalesForce CRM to own & maintain business facing dashboards. Include insights, conclusions, & track direct customer engagements & account improvements

Daniels Creativity Corporation Tampa, Florida 2007 - 2011

A retail and wholesale art supply corporation, 60 employees, and $25 million dollars in annual revenue. Advanced from Marketing Coordinator to Marketing Manager.
Marketing Coordinator
 Planned and coordinated all marketing projects, from concept to delivery, including scope, timeline, risks, process compliance, budgets, and status reporting
Managed 5 companies B2B and B2C marketing efforts including 7 verticals with: SEM, SEO, web, media, email and direct mail, tradeshows, and catalog production
Enhanced department efficiency, output, and productivity by streamlining workflow, providing coaching and guidance, and empowering staff to make key business
decisions
Managed 3 business channels, P&L responsibilities, product roadmap, and creation of annual marketing budgets.
Developed an affiliate marketing program that produced a 50% increase in new customer web sales and also resulted in a 39% contribution margin
Implemented social media marketing programs, including YouTube, Twitter, Facebook, LinkedIn, and Blog to stay aligned
with latest marketing trends and maximize search engine optimization
Executed e-marketing program to increase response rates and reduced annual catalog spending by 12%+ annually
Increased marketing response rate by 18% by leveraging A/B campaign testing and implementing innovative in bound marketing approaches
Effectively communicated with all levels of management and corporate leadership to gather information, execute projects, and provide status
Updates
Directed project team and deployed automated catalog production program, solicited & integrated requirements for business clients, managed team through project
life cycle
Created successful e-marketing and online campaign to help drive traffic achieving lower cost of sales

Integrated Health Plan, Incorporated St. Petersburg, Florida 2005 - 2006

A PPO healthcare services management firm, 24 employees, and $25 million dollars in sales revenue.
Marketing Liaison
Managed and oversaw implementation of direct marketing campaigns for multiple projects
Reduced promotional budget by 15% through alternate promotional offers, while maintaining high response rates
Analyzed current market assignments and research reports to identify growth opportunities and achieve financial goals
Crafted press releases, electronic newsletters, and media bulletins to utilize across multiple marketing mediums
Managed large scale event planning and trade shows to successfully mass market various products

Unaxis USA St. Petersburg, Florida 2004 - 2005

An international industrial technology conglomerate, 16,000 employees in 36 countries, and $2.8 billion dollars in annual revenue.
Planner-Buyer
Managed daily traffic, maintained data base and monitored inventory of products to streamline inventory management and
business intelligence
Improved vendor relations through collaborative processes and vendor integration, resulting in positive relationships and
better negotiations
Enhanced product deliverability and controlled costs by closely monitoring and analyzing spending trends, targets, and gap

Additional Experience
AutoWay Ford of St. Petersburg, St. Petersburg, Florida, Internet Sales Agent
Achieve Global Incorporated, Tampa, Florida, Assistant Product Manager - Sales Division
Surf Quest Media, Largo, Florida, Sales Agent
Crown Marketing Group, Clearwater, Florida, Advertising Production Manager | Purchasing Agent | Graphic Designer

Education
University of South Florida, Bachelor of Arts Tampa, FL
Certifications
Google AdWords, Bing Ads, HubSpot(in process)