section five

five
Marketing & Support
marketing your business page 132

introduction page 131

salon marketing tools page 136

successful selling page 147

motivating staff page 149

 introduction to
MONU salon marketing
There is more competition in the beauty industry today than ever
before. This means that it is important to come up with new ideas
in order to maintain and increase your client base.
When you choose MONU products
for your salon it becomes our aim 1. Identify your salon’s business objectives, using the
table below.
to help you grow your business.
We aim to maximise the potential
of your business by offering a
2. Match your objective to the appropriate marketing
format.
personalised marketing solution
using the following process: 3. Customise the chosen templates with your offers,
choice of image and salon logo.
4. Place your order on-line at www.monuskin.co.uk
and shortly you will receive a proof to be checked
and returned.
5. Within 5 working days of approval your order with be
delivered.
Client Win Generate Win Back
BUSINESS OBJECTIVES Retention New More £ Lost
& Loyalty Clients Spend Clients

Loyalty Rewards   
Recommend a Friend  
Gift Vouchers    
Appointment Business Cards 
Pricelists 
Special Invitations    
Door Drop Leaflets   
Posters    

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132
10 tips for good displays
Understand your business SYMMETRY
Think about what you do best and establish your
USP's (unique selling points). This will enable you
to be different and stand out from your
competitors and be your focus for display lines
and marketing principals.
A-SYMMETRY
Be Brand aware
Recognise the brands & products you work with,
how do they link in with your USP’s. Understand
what are your best sellers, most attractive or
aspirational branded products. Ensure these REPETITION
have priority within your display environment.

Establish your display

environments
Take time to review your salon, think about the
best areas to place displays. These will be
windows, till points & waiting areas, other areas
such as treatment rooms, walkways and blank
walls can be used for quality frames / posters
and specific brand point areas. Remember
customers often like to browse prior to asking
questions so try not to use a very busy area for
display, instead use these busy areas for quality
Brand images/messages to reinforce the
product/sales message.
Stay current
Ensure your display stays current. Your display
should work as hard as you do selling your
services!
-What are your monthly offers?
-What are your supplier's monthly offers?
-What do your customers want this time of year?
-What are your competitors doing?
-Can I do better?
-What are the current industry / local topics
ie new treatments / environment etc.
These are all questions your display should
answer, especially in a window! Stay in touch
with your suppliers current and future offers, they
will also have marketing material (often free) to
support their latest offers, include these in your
current theme.
GROUPING
Use Symmetry
Use A-Symmetry
Use Repetition
Use Grouping
These are the most commonly used tricks in the
display world and are used for an individual
group or whole display feature. Clever use of
these tricks or rules will make a huge difference
to your display.
Establish your display
environments
Take time to review your salon, think about the
best areas to place displays. These will be
windows, till points & waiting areas, other areas
such as treatment rooms, walkways and blank
walls can be used for quality frames / posters
and specific brand point areas. Remember
customers often like to browse prior to asking
questions so try not to use a very busy area for
display, instead use these busy areas for quality
brand images/messages to reinforce the
product/sales message.

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Everything is nothing
Do not to cram too many different brand products
into the same area, this creates a confusing
message with nothing catching the eye or standing
out as attractive to your customer. Try to keep the
brands separate to gain interest and focus, a few
choice pieces from an extensive range is often
better than cramming all elements together. Can't
make up your mind which ones to use? Then simply
revolve them on a weekly basis. Often space
around a product is, visually, as important as the
product itself. For example, a fine art work in a
gallery will be hung alone to force focus on the
piece, the more important the piece the more
space around it, simple.
Be well balanced
The human eye is a very critical instrument and we
are used to seeing a natural balance throughout
nature, also many famous artists have studied and
used balance in their work for hundreds of years
and it should be respected. Balance of weight,
colour and space should be thought about in your
display! Sounds tricky? Not really! Just keep the
heaviest or darker coloured stuff at the bottom with
more space around the top; a good ratio is 5/8ths
product to 3/8ths space. What makes a great
photograph or art work? 9 times out of 10 it will be
composition rather than subject or skill. It is very
important to think about balance but be confident;
we are so used to seeing good balance around us
if it looks right it is right.
check out marketing tools at www.monuskin.co.uk for
more advice and helpful ideas
NATURAL SCIENCE FOR YOUR SKIN
134
Focus – Lead the eye
Always try to establish a focal point or two within
your display, especially in a window display. This
can be a strong colour, a fantastic offer, an
interesting prop or product grouping. Use the
balance ratio previously to help you as the eye
naturally falls to a point around that ratio, try it.
Once the focal point has been decided, try to
arrange the display with use of nice props, if
available, to lead the eye around the other
groupings etc. Our eyes like to follow lines, either,
horizontal, vertical or angular. Play around with it
and have some fun.
Sales savvy staff
Take your key staff around your display areas and
brief them on the key usage and sales points of the
items within your display and also the stock items
and treatments pertinent to but not included in the
display range. Remember your display is a focal
point and a conversation piece. So ensure your staff
have the relevant knowledge to guide customers
through your most desirable lines to increase sales
revenue.
Maintain maintain maintain
Once you have spent your valuable time
establishing your display, it is essential that the
display is kept clean and managed. Customers will
pick up items for a closer look and never put them
back in the same place, this will quickly lead to your
wonderful display looking disjointed or shabby.
Always keep a keen eye on this to maintain a fresh
and vibrant took.
Product Displays

In-salon product displays are an important part

of creating a brand impression – and this could
be positive or negative.

It’s important that the display is attractive to the

client while also getting across the brand
identity and concept.

Psychological factors
Use of Monu products at
home can enable the client to prepare the skin for professional treatments, optimising
the results. It can also act as an effective follow-up routine, reinforcing the professional
treatment.

Physiological factors
On a physiological level, it’s worth remembering – “eye level is buy level.” If products are
placed on high shelves, they will look out of reach and clients may not bother to ask for
them to be brought down.

Core products should be displayed within the eye-level range. Product ranges should be
grouped together.

Use of Monu marketing display tools, will enhance your display shelf – e.g. use shelf
steps to make one range of products visible behind another. It makes the display look
professional and well-organised and allows you to display a greater number of products
within the eye level range.

Give consideration to lighting – the display needs to be well lit to help draw attention to
it as well as making it easier for the client to read individual labels etc. However, some
light bulbs will have a heating effect and this could cause products to deteriorate so
bear in mind the ambient temperature around the shelving area.

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Anatomy of a carton
Our new cartons are now easy to read and
provide quick and consistent information to aid
in your retail sales. More importantly, they
reinforce the brand name and the professional
nature of the product, providing you with the
tools and confidence to treat your client.

Provides immediate
skin type
identification.
The gloss finish is Our promise and
easy to wipe clean, professional
helping you to keep commitment to you
your product and your client.
displays in top
condition.

Continually updating
our packaging to
improve your sales
efficiency.

Key Natural
Actives
highlighted as
a quick sales
tool for you.

We ensure that all our

products are labelled
according to the latest
European law to
guarantee safety and
traceability.

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136
salon marketing tools
Bin those tired and worn out display materials and create a dynamic
and inspiring environment for your clients to enjoy. Simply choose a
selection from the items listed on the following pages.

brochures
skin type/skin concern code size description

BROD A5 size Monu brochure targeted

(148 x 210mm) specifically toward dry/
sensitive skin types.
Contains a description of
each product for the skin
type, plus information on
each of the active ingredients
they contain.

BRON A5 size Monu brochure targeted

(148 x 210mm) specifically toward normal/
combination skin types.
Contains a description of
each product for the skin
type, plus information on
each of the active ingredients
they contain.

BROO A5 size Monu brochure targeted

(148 x 210mm) specifically toward oily skin
types. Contains a description
of each product for the skin
type, plus information on
each of the active ingredients
they contain.

BROB A5 size Monu brochure focussing on

(148 x 210mm) the body range. Contains a
description of each product
within the range, plus
information on each of the
active ingredients they
contain.

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skin type/skin concern code size description

RRBRO A5 size Renu brochure which

(148 x 210mm) specifically targets the effects
of ageing. Contains a
description of each product
for the skin type, plus
information on each of the
active ingredients they
contain.

BROV A5 size Vitru brochure which

(148 x 210mm) specifically targets male
skins. Contains a description
of each product for the skin
type, plus information on
each of the active ingredients
they contain

BROV A5 size John van G brochure which

(148 x 210mm) contains information about
the make-up collection.
contains a description of
each product available.

pricelists & info cards

RPL A5 size Monu, Renu and Vitru retail
(148 x 210mm) pricelists. All displayed on
one handy sized info card for
your clients to take away.

RPLM A5 size John van G retail pricelist. All

(148 x 210mm) displayed on one handy
sized info card for your clients
to take away.

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 code size description

WIC A5 size Waxing Info Card. Provides

(148 x 210mm) aftercare waxing instructions
for your client to take away
with them.

MIC A5 size Micro Current Info Card.

(148 x 210mm) Explains all you client needs
to know about this wonderful
non-surgical face lifting
treatment.

GIC A5 size Galvaderm Info Card.

(148 x 210mm) Explains all you client needs
to know about this wonderful
electro-therapy treatment.

RHIC A5 size Renu Hand Treatment Info

(148 x 210mm) Card. Explains all your client
needs to know about this
wonderfully relaxing
treatment that will help to
combat signs of ageing on
the hands.

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product tester display stands
code size description

TESTER Height 1000mm A floor standing unit

BAR containing 36 full size retail
Width 900mm products. An eye catching
Depth 500mm addition to any salon.

MCT Height 230mm Monu Counter Top Display.

An ideal display unit to show
Width 415mm off a current promotion or to
Depth 310mm simply display a dummy
pack.

RCT Height 280mm Renu Counter Top Display.

An ideal display unit to show
Width 400mm off a current promotion or to
Depth 240mm simply display a dummy
pack.

VCT Width 3650mm Vitru Counter Top Display.

An ideal display unit to show
Depth 280mm off a current promotion or to
simply display a dummy
pack.

DUMB 9 Items Monu Body Dummy Pack.

Contains a selection of
bottles, tubes, jars and boxes
to display around the salon.

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 code size description

DUMF 10 Items Monu Face Dummy Pack.

Contains a selection of
bottles, tubes, jars and boxes
to display around the salon.

DUMR 9 Items Renu Dummy Pack.

Contains a selection of
bottles, tubes, jars and boxes
to display around the salon.

DUMV 8 Items Vitru Dummy Pack.

Contains a selection of
bottles, tubes, jars and boxes
to display around the salon.

marketing display tools

WS Height 100mm Monu, Renu and Vitru three
logo window sticker.
Width 300mm

TRIP Height 295mm A triangular shaped triple

sided Monu, Renu and Vitru
Width 210mm table top display.
Depth 190mm

NATURAL SCIENCE FOR YOUR SKIN NATURAL SCIENCE FOR YOUR SKIN NATURAL SCIENCE FOR YOUR SKIN

MT1 Height 555mm Monu Totem, Blue Bottle and

Unique, Natural and Proven.
Width 455mm A totem is a floor or unit
standing three dimensional
Depth 200mm
display card.

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marketing display tools
code size description

MT2 Height 555mm Monu Totem, White Flower

and Female Model. A totem
Width 455mm is a floor or unit standing
three dimensional display
Depth 200mm
card.

MT3 Height 555mm Monu Totem, Female Model

Body and Female Model
Width 455mm Facial. A totem is a floor or
unit standing three
Depth 200mm
dimensional display card.

RT1 Height 555mm Renu Totem, Hands and

Petals. A totem is a floor or
Width 455mm unit standing three
dimensional display card.
Depth 200mm

RT2 Height 555mm Renu Totem, Product Range

Shots. A totem is a floor or
Width 455mm unit standing three
dimensional display card.
Depth 200mm

VTK Height 555mm Vitru Totem Kit, pack of two.

A totem is a floor or unit
Width 455mm standing three dimensional
display card.
Depth 200mm

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posters
code size description

PSM1 A2 – A0 Blue Bottle Poster, tailor

made in a size to fit your
salon.

PSM2 A2 – A0 Blonde Model Poster, tailor

made in a size to fit your
salon.

PSM3 A2 – A0 Product Range Shots Poster,

tailor made in a size to fit
your salon.

PSM4 A2 – A0 Body Image Poster, tailor

made in a size to fit your
salon.

PSM5 A2 – A0 White Flower Poster, tailor

made in a size to fit your
salon.

NATURAL SCIENCE FOR YOUR SKIN

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posters
code size description

PSM6 A2 – A0 Female Model Poster, tailor

made in a size to fit your
salon.

PR1 A2 – A0 Renu Product Range Poster,

tailor made in a size to fit
your salon.

PR2 A2 – A0 Renu Female Model Poster,

tailor made in a size to fit
your salon.

PR3 A2 – A0 Renu Hands and Petals

Poster, tailor made in a size
to fit your salon.

PR4 A2 – A0 Renu Product Range Shots

Poster, tailor made in a size
to fit your salon.

NATURAL SCIENCE FOR YOUR SKIN

144
 code size description

PV1 A2 – A0 Vitru Product Range Poster,

tailor made in a size to fit
your salon.

PV1 A2 – A0 Vitru Product Range Poster,

tailor made in a size to fit
your salon.

advertisements & photography

CDB Quarter, Half Monu Advertisement for
and Full Page press use.

CDC Quarter, Half Renu Advertisement for

and Full Page press use.

CDD Quarter, Half Vitru Advertisement for

and Full Page press use.

NATURAL SCIENCE FOR YOUR SKIN

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advertisements & photography
code size description

CDA 30 Jpegs CD containing 30 images.

Includes Monu, Renu and
Vitru product images and
logos.

MONU SKINCARE

Telephone: 0870 2209094 www.susanmolyneuxshop.co.uk

personalised marketing material

Create your own business cards
appointments:
Salon 85mm x 55mm using our Salon Marketing
Date:

Date:
Time:

Time:
Marketing Programme. We give you the
SALON NAME Business choice of 7 different images; all
Date: Time:
Full Name you need to do is add your
Date: Time:
Title
Address
Address
Cards personalised text. Once you have
Please give at least 48 hours notice if you wish to cancel an appointment.
Address
Tel: 01000 000000
Fax: 01000 000000 created your cards using our
Email:info@salonname.com
www.salonname.com
simple online ordering service,
they will be delivered to your
door within 5 working days.

Create your own Door Drop

SALON NAME
Salon A6 Leaflets using our Salon
SPECIAL OFFER
details details details
Marketing 148mm x 105mm Marketing Programme. We give
details details
Door you the choice of 7 different
images, all you need to do is
Drop add your personalised text. Once
Leaflets you have created your cards
Address Address Address
Address Address Address Postcode
Tel: 01000 000000 Fax: 01000 000000
using our simple online ordering
Email: info@salonname.com
www.salonname.com
service, they will be delivered to
your door within 5 working days.

Create your own Gift Vouchers

SALON NAME
Salon 148mm x 70mm using our Salon Marketing
Marketing Programme. We give you the

£10 GIFT VOUCHER

Gift
Vouchers
choice of 7 different images, all
you need to do is add your
personalised text. Once you have
created your cards using our
simple online ordering service,
they will be delivered to your
door within 5 working days.

Create your own Loyalty Cards

loyalty card
Salon 120mm x using our Salon Marketing
We’d like to thank you for your SALON NAME
loyalty by offering you the chance to
gain rewards everytime you visit our
salon. We’ll mark your card with the
Massage/Body Wrap = 3 points Marketing 88mm Folded Programme. We give you the
points earned after every visit. Full Body Tanning = 3 points
choice of 7 different images, all
Once you have a total of 10 points
you can claim £5 off your next
Waxing Treatments
Facial Treatments
= 2 points
= 2 points
Loyalty you need to do is add your
treatment or a free skincare
product of your choice*. Eyelash/brow Tints = 1 points
Cards personalised text. Once you
Name:
1 2 3 4 5
Address
SA LON NAME have created your cards using
6 7 8 9 10
Tel: our simple online ordering
Email:

* Skincare product to the value of £12

Stylist:
please cross out one box as points are earned service, they will be delivered to
your door within 5 working days.

NATURAL SCIENCE FOR YOUR SKIN

146
 code size description
Salon 210mm x 148mm Create your own pricelist using
Beauty Services
Waxing Treatments
Beauty Services
Tanning Marketing 4 page folded our Salon Marketing
Treatment
Treatment
£15.00
£15.00
Treatment
Treatment
£15.00
£15.00
Programme. We give you the

pricelist
Treatment £15.00 Treatment £15.00

Pricelist card
Treatment £15.00 Treatment £15.00
Treatment £15.00

choice of 7 different images, all

Treatment £15.00 Nail Treatments
Treatment £15.00 Treatment £15.00
Treatment £15.00 Treatment £15.00
Treatment £15.00
Body Treatments Treatment £15.00
Treatment £15.00 Treatment £15.00
Treatment
Treatment
Treatment
Treatment
Treatment
£15.00
£15.00
£15.00
£15.00
£15.00
Eye Treatments
Treatment
Treatment
Treatment
£15.00
£15.00
£15.00
you need to do is add your
personalised text. Once you
Treatment £15.00 Treatment £15.00
Treatment £15.00 Treatment £15.00

Facial Treatments
Treatment £15.00 Gift Vouchers from £10
Treatment £15.00
Treatment
Treatment
Treatment
Treatment
Treatment
£15.00
£15.00
£15.00
£15.00
£15.00
Student Discount
Tuesdays only
10% off

have created your cards using

our simple online ordering
Treatment £15.00

SALON NAME
service, they will be delivered to
your door within 5 working days.

Salon 120mm x Create your own Recommend a

recommend a friend

Marketing Friend cards using our Salon

88mm Folded Marketing Programme. We give
Recommend you the choice of 7 different
a Friend images, all you need to do is
add your personalised text. Once
you have created your cards
SALON NAME using our simple online ordering
service, they will be delivered to
your door within 5 working days.

Salon 148mm x 105mm Create your own Special

Invitation using our Salon
Marketing Marketing Programme. We give
Special you the choice of 7 different
Invitation images, all you need to do is
add your personalised text. Once
you have created your cards
SALON NAME
using our simple online ordering
exclusive pamper evening
Tuesday 6pm - 9.30pm
service, they will be delivered to
your door within 5 working days.

check out marketing tools at www.monuskin.co.uk for

more advice and helpful ideas

NATURAL SCIENCE FOR YOUR SKIN

147
successful selling
Successful selling is about building relationships with clients. By taking the initial step
of visiting a salon, a client has overcome initial inhibitions about their skincare
concerns. As a therapist, you must understand this and offer both guidance and
support. This requires genuine involvement and the ability to identify the client’s needs
and requirements. A good relationship with the client will build naturally if you have
the right approach.
The first step to successful selling is the preparation.
Make sure that your salon is attractive and welcoming. Surround clients
with suggestions and ideas by dressing up your salon with inspiring
display materials that will silently sell your treatments and products.

Believe in yourself and be confident.

Always ensure that you have a thorough understanding of the
treatments and products that you offer.

Remember to smile.
It is very important for a therapist to have a warm, helpful and friendly
attitude. This approach will always evoke a positive response. The
client will have confidence in a therapist who is always neat, friendly
and knowledgeable.

Consultation prior to the treatment is the next critical step in

the selling process.
Leave plenty of time for the consultation, it should be taken privately, in
a consultation or treatment room.
Gaining a correct understanding of the client’s skin concerns allows
you to offer correct solutions.

Try asking these open-ended questions

Have you experienced this treatment before?
What made you choose this facial/visit the salon?
What concerns you most about your skin?
Do you have a regular skincare routine?
Give the client the opportunity to chat in between questions; listen
carefully - this information will enable you to advise effectively and
tailor your recommendations.

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148
Try gently steering the client towards the
products that you use yourself, this will
give them a greater confidence in the
products recommended and provide a
significant step towards a building a
positive relationship between the salon
and the therapist. Clients feel listened-to
and understood.
Communication
The next step in the selling process is to clearly
explain the treatment . Choose your words
carefully and explain the benefits rather than
the techniques.
Performance
As you perform the treatment, if the client wants
to talk, briefly explain the products as you use
them on the skin. Regularly ask how they feel.
On completion of the treatment, allow a few
minutes of relaxation and when the client is
ready, start to review the treatment, highlight
the benefits and then discuss the follow up
care.
Handling Objections
After sales advice is a good way of introducing
home care products after the client has
completed the treatment. Any objections are
likely to happen now because a client has not
yet been convinced. If the client is negative or
just not interested, don’t be put off. Remain
calm and friendly and let the client talk.
Explain why each product has been prescribed,
and use the skin’s favourable reaction to the
treatment as evidence.
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149
Closing the Sale
Aim high. Do not assume that the client only
wants to purchase a trial pack when the
complete range may be purchased. Do not
give away samples indiscriminately either as
this often delays the client’s purchase of the
products.
Place products recommended for home use on
the counter ready to purchase. Discuss one
product at a time. Hold it in your hand and then
hand it to the client, automatically providing a
sense of belonging to the product. Another
idea is to massage a little of the product from a
tester into the client’s hand.
Therapists lose sales because of their fear of
closing. Be assertive and make a remark such
as “So you will be needing this cleanser, toner,
eye cream and day cream then”? The client
then has to make a decision and the sale is
closed. If the client is reluctant to purchase all
four recommended products at once, take one
or two away until the client is happy. However,
re-affirm how important the complete regime
will be. If there is a problem with the cost, justify
the price by relating the cost back to an every
day item. Always carry plenty of stock, as the
client will want to take the products home
straight away.
If you experience a “no thank you” or
rejection, don’t take it personally, continue
to advise positively and concentrate on
building your relationship with the client.
Always aim to book the next appointment
before the client leaves the salon and follow
up visits with regular mailings of salon offers
and news.
Finally, show the client out personally – your
polite, professional approach will be
appreciated.
staff motivation
A successful salon is one that moves with the times, introduces new products and
treatments and initiates new working practices. Keep your team motivated and
their success will reflect in the performance of your business. As a salon owner,
you can be a powerful motivating force for your staff. You can help them to carry
out their tasks responsibly and efficiently and can inspire them to strive for higher
achievements. It is your obligation to maximise your team’s potential.
One-to-One
Therapists look to the salon owner for guidance, support and motivation. It
is your responsibility to build on an individual’s specialist skills and to provide
a framework for communication. One way to do this is through regular staff
appraisals.

Appraisals give you and your employee an understanding of an

individual’s strengths and weaknesses. It not only reviews the employee’s
contribution, but also ways that it can be improved.

To implement an effective appraisal system, list the key tasks from your
employee’s job description and set targets against which these tasks can be
measured. These targets must be agreed and set between you and your
employee on a one-to-one basis. This must be a two way process where
tasks are negotiated and discussed rather than imposed.

Start the appraisal, with positive feedback and then progress to what needs
improvement. Always take care to emphasise that their work has value - a
job that is well done should not go unnoticed. Your comments should be
related to the actual tasks carried out and should be based on your own
observations of how these tasks are done. Feedback should be action
orientated and relate to improvements that employees can make through
their own efforts.

Encourage discussion by asking open-ended questions such as:

How do you think you could improve your contribution to the business?
How would you like to develop your skills?
How do you feel you could increase the amount clients spend when they
visit the salon?

This will help you to get a clear idea of the individual’s aspirations and
should also highlight opportunities.

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150
Team Building
Be aware of the morale within the team
Are they interacting well and pulling together as a
team? If not, negativity will be counterproductive to
your business. Deal with any problems immediately.
Your manner should be open, honest and
straightforward and always make an attempt to
see the point of view of others.
Maintain your team’s enthusiasm and motivation
with regular meetings and informal team chats,
these are a great way of clearing the air, resolving
issues, discussing ideas and launching new
initiatives. A team night out or a team building day
is also great for motivation.
Encourage staff to participate and use their own
initiative. Encourage them to research the local
market. Send them on a fact-finding mission to
competitor salons in your area to compare prices
and treatments, then ask them to report back at the
next team meeting.
Keep up to date with latest trends by
sending staff to beauty trade exhibitions
and by buying trade magazines.
Keep yor team informed. Always brief your team in
advance on specific initiatives. When planning
these initiatives give each member of staff a
specific responsibility. This will boost morale and
ensure that the event is a success.
Offer employees the opportunity to assume more
responsibility and leadership. Take advantage of
their strengths - an individual who can effectively
organise the team on a day-to-day basis may be
your choice for a future manager of an additional
salon.
Instil a belief in the value of your staff’s work - give
praise publicly when it is due.
Staff Training
Training is a valuable motivation tool. It will greatly
enhance staff knowledge, skills, confidence and
enthusiasm. However it should be relevant and
offered, not imposed. Staff training also needs to
be prioritised. Look at the skills needed to improve
NATURAL SCIENCE FOR YOUR SKIN
151
your business. It will enable you to put the latest
trends, techniques and products into your salon.
Susan Molyneux Skincare provide some of the best
product training in the industry. As well as
introductory training we offer advanced courses to
enhance therapist skills so that your salon can offer
additional treatments. Our courses are short and
mostly ‘hands on’. This means that the therapists
return to the salon with real skills that can be put
into practice immediately.
Training your staff adequately is the single most
important aspect of achieving your goal of a
successful salon. With the correct training your
staff will be more motivated, morale will be
higher and the quality of your treatments will
improve.
Checkout the training calendar at
www.monuskin.co.uk
Real Results
Your employees are your most important asset and
should be recognised for the value and worth that
they bring to your business. As they contribute to the
development of the business through participation,
maintaining their motivation is critical.
Follow these simple rules to ensure that your staff
remain happy and motivated:
•Implement an effective appraisal system to agree
each individual’s work tasks and targets.
•Give praise and appreciation often. Instil in
employees a belief in the value of their work.
•Hold regular team meetings to discuss ideas and
launch new initiatives.
•Encourage employees to use their intelligence to
solve problems.
•Offer employees the chance to assume more
responsibility and leadership.
•Provide regular opportunities for training and
upgrading of skills.
Therapists will always be motivated when they
see the real results of their efforts in terms of
increased business. Training courses that focus
on selling techniques and marketing skills will
help them do just that. See our course curriculum
for full details at www.monuskin.co.uk