FINAL PROJECT PART 3

Part 3: Business Plan

Individually complete the 5 sections of the business plan. In each section you will be asked to research and

create materials that will support the business idea you created in part 1.

Copy information from part 2 to complete chart below

Business Name: SmartStocks

What does your business Using machine learning, automation, and complex algorithms, SmartStocks can

accurately predict the stock market better than any company in the world
do?

Top two reasons why a 1. SmartStocks can predict the market better than any company in the world

customer would buy

SmartStocks charges one of lowest prices for a brokerage company

your product/service? 2.

Business Slogan: Invest with logic, not guesswork

Describe your logo: The logo has arrows pointing upwards to indicate success. Additionally, the logo will

(or insert image) have candlesticks to show that the arrows are associated with the stock market.

Category 3 of Business Plan: OPERATIONS PLAN

What is a tactical Research

A tactical management style is when things HAVE to be done/

management style? completed in a certain manner. This management style does CONDUCT

(define and give not give employees any control over how the business runs

characteristics) and is very militaristic. _______

What is a strategic A strategic management style is when employees have more

control over how the company runs and there is exibility in

management style?

how things are accomplished. This style is very open gives

(define and give people lots of freedom

characteristics)

http://www.di erencebetween.net/business/di erence-between-

Source: tactical-and-strategic/

A mixed management style is a combination of tactical & strategic

Which management style My business would use a tactical strategy because it needs

would you business use in a brokerage company, things need be done in a speci c

and why? (Tactical, manner in order to meet all regulations.

Strategic, or Mixed)

Category 4 of Business Plan: CUSTOMER ANALYSIS & MARKETING PLAN

Target Audience should like to invest

Describe your target 1.

Research

market (using at least 3

CONDUCT

indicators) 2. Target Audience should have some experience with the

stock market

3.
________
Target Audience should have some capital to invest in

stock

Source:
https://brokermentor.co.uk/page/308/who-exactly-is-

your-target-audience-

Identify three types of 1 . Free tips

promotions that appeal

Free guidelines of what companies are not right

to your target audience 2.

now

3. Showing the success of the machine

https://brokermentor.co.uk/page/308/who-exactly-is-
Source:
your-target-audience-

Free tips would give SmartStocks credibility and

Explain why the above 1. help users

Research

types of promotion appeal ANALYZE

to your target audience Free guidelines on companies would aid user

2.
greatly and gain in uence for Smart Stocks

_______
Success of the machine shows the accuracy of
3

Smart Stocks
https://brokermentor.co.uk/page/308/who-

exactly-is-your-target-audience-
Create a hashtag for
your target audience that
you will use to promote
your business (marketing
campaign). profit
Category 5 of Business Plan: FINANCIAL PLAN

Provide 2 ASSETS that

your business would
1.
cash Communicate
WRITTEN
have? 2.
Equi
_______
Provide 2 LIABILITIES 1.
that your business would
have? 2.

Provide 2 different 1.
REVENUE STREAMS
that your business would 2.
have?
 Provide 2 EXPENSES 1. Renting cloud computing services from aws

that your business would

have? 2. Employee salaries

Research

4 3 2 1
Exceeds Mastery Demonstrated Approaching Developing
Mastery Mastery Functional Skills

Students Students Students Students

extensively e ectively adequately moderately
research to make research to make research to make a research to make a
a business a business business decision business decision
decision decision

Additional Essential Criteria For Mastery:

Criteria for Conduct:
Exceeding ● Thoroughly completed each “conduct” section of the business
Mastery: plan
● Provided sources for each “conduct” section

Analyze:
● Thoughtful analysis of previous research conducted ●
Thorough explanation of how the research conducted
impacts the business

Communicate

4 3 2 1
Exceeds Mastery Demonstrated Approaching Developing
Mastery Mastery Functional Skills

Students Students Students Students

persuasively e ectively adequately moderately
Communicate Communicate Communicate their Communicate their
their objective their objective objective objective

Additional Essential Criteria For Mastery:

Criteria for Written:
Exceeding ● Thoroughly completed the financial plan portion of the
Mastery: business plan
● Created 2 realistic revenue streams