24th Annual Consumer Technology Holiday Purchase P

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Table of Contents
Page Number
Methodology 4
2017 Holiday Overview 5
2017 Holiday Gifts to Give 17
I. Audio 19
II. Computing 20
III. Communication & Digital Imaging 21
III. Video 22
IV. Wearable & Tech Accessory 23
VI. Automotive & Gaming 24
VII. Smart Home & Emerging Tech 25
2017 Holiday Forecast 26
CTA.tech
Methodology
The report described herein was designed and formulated by the Consumer Technology Association (CTA). It represents the findings of a quantitative study administered via
telephone interview between September 7 and 10, 2017, to two national probability samples, which, when combined, consists of 1,008 U.S. adults. interviews were conducted by
landline phone (507) and by cell phone (501).
The margin of sampling error at 95% confidence for aggregate results is +/- 3.09%. Sampling error is larger for subgroups of the data. As with any survey, sampling error is only
one source of possible error. While non-sampling error cannot be accurately calculated, precautionary steps were taken in all phases of the survey design, collection and
processing of the data to minimize its influence.
During the fielding of this study, CTA employed the services of Opinion Research Corporation (ORC) to conduct telephone interviewing. The telephone interviewing employed
industry standard random-digit dialing and computer-assisted telephone interviewing (CATI).
Sampling
ORC's CARAVAN® landline-cell combined sample is a dual frame sampling design. This means that the sample is drawn from two independent non-overlapping sample
frames—one for landlines and one for cell phones:
• Landline Sample—ORC International’s Random Digit Dial (RDD) telephone sample is generated using a list-assisted methodology.
• Cell Phone Sample—The cell phone sample is also random digit dial but is not list-assisted.
As is common practice in survey research, the data was weighted to reflect the known demographics of the population under study. In this survey, weights were applied to cases
based on gender, age, race and geographic region. As a result, this data can be generalized to the entire U.S. adult population. The bases shown on all charts and tables are
weighted bases. All percentages in the text, charts and tables included in this report are also based on weighted data.
CTA is a member of the Insights Association (IA) and adheres to the research and analysis guidelines set forth in the MRA Code of Marketing Research Standards and CASRO
Code of Standards and Ethics.
Note: In the analysis and presentation of some data, the following figures were used in calculations:
• Total U.S. population: 320 million
• Total U.S. adult population: 247 million
• Total U.S. households: 119 million
The following data are 2017 projections made by CTA. Projections are based on data from the U.S. Census Bureau 2012 American Community Survey (published September
2013) and the 2010 U.S. Census (published February 2011):
• Percentage of U.S. adults online: 87% (Source: Pew Research Center, February 2014, “The Web at 25.”)
• Percentage of U.S. households with Internet access: 71% (Source: U.S. Census Bureau, Current Population Survey School Enrollment and Internet Use Supplement,
October 2010, and ESA Calculations)
CTA designed this study in its entirety and is responsible for all content contained in this report. Any questions regarding the study should be directed to CTA Market Research
staff at info@CTA.tech.
CTA.tech
2017
Holiday Overview
CTA.tech
Percentage of U.S. Adults Buying Technology Gifts
Technology remains a standout gift to give this holiday season. Two-thirds of U.S. adults are
planning to purchase some type of technology product as a gift this holiday season, spending
an overall average of $478.
68% 68%
64% 63% 63%
62%
58%
50% 52% 49%
48% 49%
46%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Base: 1,008 U.S. adults

Q: Do you expect to purchase any type of electronics product as a gift this holiday season for...
Q: You indicated you plan to spend at least some money on gifts this holiday season. Please tell me the total
amount you will spend on consumer electronics products. (Base = plan to spend money for holiday gifts this year) CTA.tech
Holiday Spending Expectations
Spending will remain on par with 2016, with about half of U.S. adults planning to spend the
same on gifts this year. However, fewer expect to spend less, and more are expecting to
spend more.
60%
51% 55% 52%

50% Spend Same 46%
52% 52% $482 Avg
44% 50%
41% 48% 48% 48% 47%
41%
40%
41%
33%
37% 32% 32%
34%
30% 28% 27% Spend Less 26% 28%
30% 26%
25% 25%
$359 Avg
20% 22% 23% 19%
22% 21% 20%
20% 20% 19% 18% 19%
18% Spend More 18%
16% $569 Avg
10%
0%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Q: Compared to last year, how much money do you plan to spend on gifts this holiday
season? Do you expect to spend more, the same, or less than last year? CTA.tech
Motivations for Spending Less
Among the approximate one in four U.S. adults planning to spend less this holiday
season, their reasons are less about the economy and employment and more about
consumers already having what they need. % Pt. Change
from 2016
Have what you need 50% +5
Fixed income 50% -4
Don't have the money 49% -11
Increased cost of living 44% -13
Concerns with the economy 43% -3
Earning less money 37% -3

Concerned about the current U.S.
political climate* 33% n/a
Lost job/Unemployed 23% -4
Stock market/Investment concerns 20% +2

*2016: “Concerned with the presidential election” = 38%
Base: 263 U.S. adults who plan to spend less this holiday season
Q: You indicated you plan to spend less this year than last. Which of the following, if any,
are reasons you plan to spend less on gifts this year than last? CTA.tech 8
2017 Holiday Consumer Tech Gift Wish List
(Adult Top 5)
Traditional and hub devices still lead the gift list this year, with digital imaging reappearing on
the list. This is due to more innovation in this space, as well as the prevalence of bundled
deals.
1 Notebook/
2
TV laptop Smartphone
(2016: #2) (2016: #1) (2016: #2)
4 5 Smartwatch Any type of camera

Tablet VG console
(2016: #4) (2016: #5) (2016: #6) (2016: #6)

Q: Suppose you could receive any one electronics product as a gift this holiday season.
What electronics product would you, yourself, most like to receive? CTA.tech
Innovative Products Remain Holiday Sellers
As trend data shows, new and innovative technology typically performs well during the
holiday season. Innovative products consumers will look for this year include items such as
wearables, digital assistants and media streaming devices.
35%
Purchase Intent – Yes/Maybe
Video Game
System
30% Laptop PC
Tablet
25%
Portable MP3
20%
Smartphone
15%
Wearable
Activity Tracker
10% Smartwatch
5% Digital Assistant
Digital Media
0% Streaming
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Device

Q: Which of the following products do you expect to buy as gifts during the holiday season? CTA.tech
Consumer Tech Retail Channels
Consumers are shopping using more types of channels this holiday season. All retail channels
will experience slight growth in how many consumers plan to shop. New additions to the list this
year are brand stores (such as Apple or Microsoft) and pop-up retail stores, which are also
beginning to gain traction and pick up sales.
Likelihood of Purchasing Tech at Retailer (at All Likely NET)

2011 64% 65% 63%
63% 60%61%
2012 59% 59% 59% 59% 58% 61%
57% 57% 57%
54%55% 54%
2013
47% 46%45%
2014 42%
39% 39%
2015 38% 36% 37% 38%
34% 33%32%
2016
2017
Department Store Warehouse Online Electronics Store Mass Merchant
Specialty Stores
(2017 = first time asked) Brand Stores Pop-Up Stores
31% 21%
Q: How likely are you to purchase any type of electronics product as a gift this holiday from the following retailers? CTA.tech
Online vs. In-Store Purchase Intent
Over the years, online purchase intent has steadily increased. However, as intent to shop
online increases, those indicating they will shop in physical stores remains steady.
Percentage Very or Somewhat Likely to Purchase Tech from…
2011 2012 2013 2014 2015 2016 2017
Brick and Mortar 77% 77% 75% 77% 77% 74% 79%
Online 47% 46% 45% 54% 55% 57% 59%

Q: Where do you expect to shop for CE gifts this holiday?
Q: Using a scale of 1 to 5, where 1 is “strongly disagree” and 5 is “strongly agree,” please indicate how much you
agree or disagree that you plan to buy more holiday gifts online this year than last year.
Q: Please tell me how likely you are to use your cell phone, smartphone or tablet computer to help you shop for CTA.tech
electronics products. TM
© 2017 Consumer Technology Association (CTA) . All rights reserved. CTA.tech/research
Sales and Deals: Sources of Information
Consumers continue to use a variety of avenues to find out about deals or promotions, but with a
large number of different deals taking place across multiple channels, consumers are relying on
word of mouth more than ever.
Friends or family members 68% +11% vs. 2016
TV advertisements 63%
Signs and advertisements in a store 60%
Internet search engine, such as Google 59%

Newspapers, circulars or ads in the mail 59%
Online or email advertisements 54%
Retailer website 49%
Social media sites, such as Facebook or Twitter 42%
Apps on a smartphone or tablet computer 34%
Text notification, or SMS, on a cell phone 18%

Q: How do you expect to learn about sales and discounts for the holiday shopping season?
CTA.tech
Commencement of Holiday Shopping
As retailers continue to pull forward their holiday deals earlier in the season, slightly more
consumers will also start shopping earlier. However, although consumers are starting their
shopping earlier, about 86% plan to purchase their gifts in November or December.
October or Earlier November or December
64% 67% 67% 66%

58% 61% 58% 62% 61% 66%
52% 53%
44% 37%
33% 35% 33% 31% 27%
32% 28% 25% 24% 25%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Q: When do you expect to buy most of your holiday gifts?
Q: Thinking about your shopping patterns during the holiday season, when do you typically start buying gifts?
CTA.tech
Consumers Remain Enthusiastic About Deals
Consumers expect to take part in deals, and the number planning on making unplanned
purchases will hit a high of 56%.
2017: 56% 53% 40%

Will Make an Will Shop Will Shop
Unplanned Specific Specific
Purchase Based Online Holiday In-Store
on a Deal Sales Events Holiday Sales
Events
2016: 53% 52% 41%
2015: 50% 51% 41%
2014: 50% N/A 42%
Q: Please tell me if you are very likely, somewhat likely or not at all likely to do each of the following this holiday season.
CTA.tech
Consumers Expect and Will Take Part in
Retail Promotions
Almost two-thirds of U.S. adults plan to take part in some type of shipping program this year —
a significant increase over last holiday season. Although in-store retailer sales experienced a
slight decrease, more than half of U.S. adults still plan to shop these specific sales.
Getting the Gifts

Shipping programs, such as Amazon Prime or free shipping 63% +8% vs. 2016
In-store pickup for online orders 44%
Same day delivery for online orders 36%
Retailer Sales
In-store retailer holiday season or flash sales 58% -6% vs. 2016
Online retail store sales 52%
Retailer Promises
Guaranteed delivery by the holidays 54%
Free return policies for online orders 51%
Q: Which of the following promotional programs do you plan to take part in when shopping for consumer technology products this holiday season?
CTA.tech
2017
Holiday Gifts to Give
CTA.tech
Gift Recipients
U.S. adults plan to purchase technology for a wide range of ages, including younger
children. One in five U.S. adults plans to purchase a technology product for a child under the
age of 6 this holiday season. Almost one-third plan to purchase a technology gift for their
household, likely due to heavy discounts on larger ticket items during this shopping period.
60% 44%
Will Purchase for an Adult Will Purchase for a Child
36%
34% 34%
32% 32%
28%
25% 24%
20%
8%
Any other Spouse, Yourself Your parents Your Any children Any children Any children Your None of
adults ages partner or grandparents ages 12 ages 6 under 6 household these
18 or older significant through 17 through 11 years of age
other
Q: Do you expect to purchase any type of electronics product as a gift this holiday season for...
CTA.tech 18
Audio Gifts
Audio products continue to be a popular gift to give during the holiday season. Within the
category, headphones remain the top product consumers plan to give.
AUDIO PRODUCTS
Headphones of any kind
2014 2015 2016 2017
-- -- 40% 38%
53%
plan to purchase an audio
Portable bluetooth speaker 14% 25% 25% 27%
Wi-Fi-enabled speaker 14% 18% 18% 20% product this holiday season
Soundbar 9% 12% 12% 15%
Portable MP3/digital media player 16% 14% 16% 14%
High resolution audio player -- -- 8% 8%
Types of Headphones Planning Wireless/wired headphones (NET) 88%

to Purchase Wireless headphones 69%
(among those planning to purchase headphones) Wired headphones 48%
Wireless/wired earbuds (NET) 77%
Wired earbuds 54%
Wireless earbuds 50%
Sports or fitness headphones 42%
Computing Gifts
Computing products remain steady year over year, with approximately half of U.S. adults
planning to give some type of gift within this category. Notebooks, laptops and/or netbooks lead
the category with one in four planning to give them as a gift this holiday season.
2014 2015 2016 2017
50%
COMPUTING PRODUCTS
Notebook, laptop or netbook 25% 23% 23% 25%
2 in 1 -- -- -- 18%
plan to purchase a computing
Not a 2 in 1 -- -- -- 17% product this holiday season
Tablet computer 26% 26% 22% 23%
External hard drive 12% 14% 15% 18%
Multifunction printer 13% 16% 11% 14%
Wireless home network device 13% 13% 10% 14%
E-reader 15% 14% 12% 13%
Desktop computer 8% 12% 11% 11%

Q: Which of the following products do you expect to buy as gifts during the holiday season?
CTA.tech
Communication & Digital Imaging Gifts
More than half of U.S. adults plan to gift some type of communication product this holiday
season. Leading the category are cases for mobile devices and portable battery chargers,
indicating the need for device protection and power among consumers.
2014 2015 2016 2017

DIGITAL IMAGING PRODUCTS
Digital point and shoot camera or
camcorder -- -- -- 12%
Action camera
360-degree camera
Digital camera
11%
--
12%
12%
--
14%
12%
6%
13%
12%
8%
--
52%
plan to purchase a
Digital camcorder 8% 6% 6% --
communication product
this holiday season
21%
plan to purchase a
COMMUNICATION PRODUCTS
Case for a mobile device

2014 2015 2016 2017
20% 25% 25% 33%

digital imaging product
Portable battery charger -- -- 23% 30%
this holiday season
Smartphone 23% 24% 26% 27%
Bluetooth headset 12% 14% 17% 19%

Video Gifts
As seen in previous years, televisions are a popular gift to give during the holiday season.
This year, one in five U.S. adults plans to give some type of television, particularly those with
screens under 60 inches. Additionally, as more consumers continue to “cut the cord” with paid
services such as cable, the number of U.S. adults planning to give a digital media streaming
device this holiday season has increased.
2014 2015 2016 2017
37% VIDEO PRODUCTS

Television
Internet-enabled TV (smart TV)
Screen under 60 inches
24%
15%
25%
17%
13%
14%
18%
13%
13%
20%
16%
16%
plan to purchase a video
4K ultra HD TV 15% 10% 10% 12%
product this holiday season
HDR TV -- -- 9% 11%
Screen 60 inches or bigger 9% 6% 8% 9%
OLED TV -- -- -- 8%
Digital media streaming device 16% 16% 18% 22%
DVD or Blu-ray player 12% 15% 12% 14%
Ultra HD Blu-ray player -- -- 7% 8%

Wearable & Tech Accessory Gifts
One-third of U.S. adults plan to give a tech accessory this holiday season, and more than
one-fourth plan to give some type of wearable. Both categories remain steady this year.
TECH ACCESSORY PRODUCTS

Additional memory card
Any type of computer accessory
2014
23%
16%
2015
25%
20%
2016
24%
17%
2017
22%
19%
33%
plan to purchase a tech
TV antenna -- -- -- 7% accessory product this
Smart tracker tags -- -- 5% 6% holiday season
2014 2015 2016 2017
27%
plan to purchase a wearables
WEARABLE PRODUCTS
Wearable activity tracker
Smartwatch
7%
8%
12% 15% 17%
12% 17% 16%
GPS sports watch 4% 6% 6% 9%
product this holiday season
Automotive & Gaming Gifts
There is more interest in automotive gifts A large increase over last year, one-
this year compared with 2016. Vehicle quarter of U.S. adults plan to give some
electronics and rearview/dashboard type of videogame accessory this holiday
cameras saw significant increases. season, such as virtual reality headsets.
26%
plan to purchase an automotive
32%
plan to purchase a gaming
product this holiday season product this holiday season
2014 2015 2016 2017 2014 2015 2016 2017

AUTOMOTIVE PRODUCTS GAMING PRODUCTS
Dedicated hands-free phone car kit 10% 12% 12% 12% Videogame accessory 16% 23% 18% 25%
Electronics installed in the vehicle 9% 9% 7% 12% Videogame console 22% 22% 17% 17%
Rearview or dashboard camera -- -- 8% 11% Portable game device 12% 11% 10% 11%
Portable or handheld GPS 11% 12% 11% 10%

Smart Home & Emerging Tech Gifts
Both smart home and emerging tech categories are extremely popular this holiday season,
with about one-third of U.S. adults planning to give some type of gift in either of these
categories. Anchored by the popularity of digital assistants, the number of consumers planning
to purchase any smart home product as a gift this holiday season compared with last season.
Drones and connected toys are popular within the emerging tech category; however, the
number of adults planning to purchase pet-related technology gifts almost doubled.
33%
plan to purchase a smart home
32%
plan to purchase an emerging tech
product this holiday season product this holiday season
2014 2015 2016 2017 2014 2015 2016 2017
SMART HOME PRODUCTS EMERGING TECH PRODUCTS
Any other smart home device 9% 13% 11% 16% Connected or digital toys -- -- 11% 15%
Digital assistant device -- -- 6% 15% Flying drone 3% 7% 9% 15%
Home camera -- -- 8% 13% Pet-related technology -- -- 6% 11%
Smart thermostat 3% 6% 10% 12% 3-D printer 4% 4% 6% 9%
Home robotic vacuum -- 5% 5% 10% Smart or connected sports
Smart door lock -- -- 5% 9% equipment -- -- 6% 7%

2017
Holiday Forecast
CTA.tech
Holiday Volume Forecast (Q4)
As many consumers are more likely to purchase emerging technology products than last year,
several categories will experience volume growth, particularly drones and virtual reality headsets.
Categories 2017 2016 Growth

Drones < 250 g 1,040 800 30%
Drones > 250 g 528 400 32%
Total drones 1,568 1,200 31%
4K UHD 6,676 4,500 48%
Total TV 14,310 14,118 1%
Virtual reality headsets 2,679 700 283%
Smartwatches 4,054 5,500 -26%
Fitness trackers 11,948 12,600 -5%
Digital assistants 4,406 3,600 22%
Smart thermostats 1,595 1,140 40%
CTA.tech
Holiday Tech Spending Forecast
Overall, after experiencing record growth in 2016, the holiday season will yield about a 1%
increase in spending growth.
October–December Spending in Millions
2015 2016 2017
$92,400 $95,870 $96,846

-1.8% 3.8% 1.0%
CTA.tech
Page 1
ORC STUDY #726368 CARAVAN SEPTEMBER 7-10, 2017
HOLIDAY PATTERNS 2017 STUDY
Question B26
Thinking about your shopping patterns during the holiday season, when do you typically START buying gifts? Do you START buying gifts in ...
H.H. Income Employment Education

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Fe- 18- 25- 35- 45- LT -LT -LT or Full Part Empl- Reti- Empl or Some Coll Post
Total Male male 24 34 44 54 55+ $25K $50K $75K More Time Time oyed red -oyed Less Coll Grad Grad
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U)
Unweighted Total 1008 501 507 65 90 86 150 573 142 236 145 290 317 78 90 376 64 311 241 250 153
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
October or earlier (Net) 267 98 170 25 38 40 51 103 43 60 39 70 114 33 21 57 14 99 63 54 41

27% 20% 33%B 22% 22% 27% 31% 29% 24% 27% 27% 26% 28% 38%Q 23% 26% 17% 26% 24% 27% 35%
September or earlier 159 56 103 10 21 23 36 61 28 41 20 39 71 20 10 35 8 53 41 35 24

16% 12% 20%B 8% 13% 16% 22%D 17% 16% 18% 14% 15% 18% 22% 11% 16% 10% 14% 16% 18% 20%
October 108 41 67 15 17 17 15 42 15 19 19 31 42 14 11 22 6 46 22 19 17
11% 8% 13% 13% 10% 11% 9% 12% 8% 9% 13% 12% 10% 15% 12% 10% 7% 12% 9% 10% 15%
November or December (Net) 664 351 313 86 126 104 107 208 114 149 102 182 279 49 68 126 59 241 175 136 65
66% 72%C 60% 74%H 74%H 71%H 63% 58% 64% 66% 70% 68% 69%P 56% 73%P 57% 70% 64% 68%U 69%U 56%
Early November before 161 71 90 24 35 20 29 44 33 39 23 42 62 15 16 23 17 57 44 34 15

Thanksgiving 16% 15% 17% 21% 21% 14% 17% 12% 19% 17% 16% 16% 15% 17% 18% 10% 21% 15% 17% 17% 13%
Late November from 271 131 140 48 57 52 28 75 44 67 47 69 139 18 16 49 20 98 72 58 30

Thanksgiving through the 27% 27% 27% 41%G 33%G 35%G 17% 21% 25% 30% 33% 26% 35%O 21% 17% 22% 24% 26% 28% 29% 26%
end of the month-- H H H P
including Black Friday
and Cyber Monday
December 232 149 83 14 34 32 50 89 37 43 32 71 78 15 35 54 21 86 59 44 20

23% 31%C 16% 12% 20% 22% 30%D 25%D 21% 19% 22% 27% 19% 18% 38%MN 24% 25% 23% 23% 22% 17%
P
No months/Don't buy gifts 70 34 36 2 7 3 9 45 18 15 3 13 11 5 4 37 9 34 17 7 9

(Vol.) 7% 7% 7% 2% 4% 2% 6% 13%DE 10%K 7% 2% 5% 3% 6% 4% 16%MO 11%M 9%T 6% 3% 8%
FG
Don't know 6 3 3 3 0 0 1 2 3 0 0 1 0 0 0 3 3 3 2 1 1
1% 1% 1% 2% 0 0 * 1% 2% 0 0 * 0 0 0 1%M 3%M 1% 1% * 1%
___________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - B/C - D/E/F/G/H - I/J/K/L - M/N/O/P/Q - R/S/T/U
Overlap formulae used. * small base
CARAVAN® ORC International

Page 2
Question B26
Thinking about your shopping patterns during the holiday season, when do you typically START buying gifts? Do you START buying gifts in ...
Marital Status
-------------------
Marr-
ied/ Interview
Region Livi- Children in Method
------------------------ Race Hispanic ng w/ Widwd/ HH -----------
North- Mid- ----------- ----------- Part- Divrcd/ ----------- Land- Cell
Total east west South West White Black Yes No ner Sngl Seprtd Yes No line Phone
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P)
Unweighted Total 1008 179 219 376 234 764 106 78 870 506 200 260 228 745 507 501
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
October or earlier (Net) 267 30 65 108 65 190 35 30 222 132 66 56 79 179 100 167
27% 16% 31%B 29%B 27%B 27% 27% 22% 28% 28% 25% 26% 24% 28% 31%P 24%
September or earlier 159 15 39 63 41 115 16 20 131 82 34 34 43 111 68 92

16% 8% 19%B 17%B 17%B 17% 12% 14% 16% 17% 13% 15% 13% 18% 21%P 13%
October 108 15 25 44 24 75 19 11 91 50 32 22 37 68 32 76
11% 8% 12% 12% 10% 11% 15% 8% 11% 11% 12% 10% 11% 11% 10% 11%
November or December (Net) 664 138 135 243 149 447 90 105 507 317 184 132 238 391 187 477
66% 76%C 64% 64% 63% 64% 69% 75% 64% 67% 69% 61% 73%N 61% 58% 70%O
DE
Early November before 161 47 25 56 32 103 25 41 111 72 45 37 72 83 54 107

Thanksgiving 16% 26%C 12% 15% 14% 15% 19% 30%I 14% 15% 17% 17% 22%N 13% 17% 16%
DE
Late November from 271 50 60 103 58 173 45 38 212 125 81 56 104 156 70 201
Thanksgiving through the 27% 28% 28% 27% 24% 25% 34% 27% 27% 26% 30% 25% 32% 25% 22% 29%O
end of the month--
and Cyber Monday
December 232 41 50 83 58 171 20 25 184 120 58 39 62 151 63 169

23% 22% 23% 22% 25% 25% 15% 18% 23% 25% 22% 18% 19% 24% 20% 25%
No months/Don't buy gifts 70 12 13 26 20 54 6 1 64 23 14 29 4 62 32 38

(Vol.) 7% 6% 6% 7% 8% 8% 4% 1% 8% 5% 5% 13%JK 1% 10%M 10%P 6%
Don't know 6 1 0 1 4 2 0 3 2 2 3 2 3 4 3 3
1% 1% 0 * 2% * 0 2% * * 1% 1% 1% 1% 1% 1%
___________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - B/C/D/E - F/G - H/I - J/K/L - M/N - O/P

Page 3
Question B53
When do you expect to buy most of your holiday gifts? Do you expect to buy most in...
Base = Buy gifts for holidays

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 938 452 486 114* 164* 144* 159 313 160* 209 141* 253 393 82* 89* 186 75* 342 240 190 107*
October or earlier (Net) 123 44 79 14 16 12 20 57 20 33 12 30 52 12 8 35 7 52 26 24 16

13% 10% 16%B 12% 9% 8% 12% 18%F 12% 16% 9% 12% 13% 14% 9% 19% 9% 15% 11% 12% 15%
September or earlier 62 28 34 5 4 7 13 29 11 20 4 13 25 8 2 19 3 30 11 11 6
7% 6% 7% 4% 3% 5% 8% 9% 7% 10% 3% 5% 6% 10% 2% 10%O 4% 9% 5% 6% 5%
October 62 17 45 9 11 5 7 28 8 13 8 17 27 4 6 16 4 22 14 13 10
7% 4% 9%B 8% 7% 4% 4% 9% 5% 6% 5% 7% 7% 5% 7% 9% 5% 7% 6% 7% 9%
November or December (Net) 803 402 401 100 147 132 137 250 137 175 129 223 338 70 79 145 69 286 211 163 90
86% 89%C 83% 88% 89% 92%H 87% 80% 86% 83% 91% 88% 86%P 86% 90% 78% 91% 83% 88% 86% 85%
Early November before 125 50 75 13 19 14 25 51 27 31 16 28 46 10 8 29 18 56 32 15 19

Thanksgiving 13% 11% 15% 11% 12% 10% 16% 16% 17% 15% 11% 11% 12% 12% 9% 16% 23% 16%T 13% 8% 17%T
Late November from 312 138 173 48 68 53 43 79 56 72 61 75 140 35 27 47 27 98 82 78 34

Thanksgiving through the 33% 31% 36% 42%H 41%H 37% 27% 25% 35% 34% 44%L 30% 36%P 42%P 30% 25% 35% 29% 34% 41%R 32%
end of the month--
and Cyber Monday
December 366 213 153 39 60 65 69 120 54 71 51 120 153 26 45 70 25 131 98 70 38

39% 47%C 31% 34% 36% 45% 43% 38% 34% 34% 36% 47%I 39% 31% 50% 37% 33% 38% 41% 37% 36%
J
Don't know 12 6 6 0 2 0 2 6 3 2 0 * 3 0 1 6 0 5 3 4 1
1% 1% 1% 0 1% 0 1% 2% 2% 1% 0 * 1% 0 1% 3%M 0 1% 1% 2% *
___________________________________________________________________________________________________

Page 4
Question B53
When do you expect to buy most of your holiday gifts? Do you expect to buy most in...
Base = Buy gifts for holidays
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 938 169* 200 351 218 639 125* 138* 732 451 253 190 320 574 290 648
October or earlier (Net) 123 14 27 48 35 89 12 19 98 63 30 27 27 92 49 75

13% 8% 14% 14% 16% 14% 10% 13% 13% 14% 12% 14% 9% 16%M 17%P 12%
September or earlier 62 5 14 21 21 41 5 7 50 27 15 16 13 46 25 37
7% 3% 7% 6% 10% 6% 4% 5% 7% 6% 6% 9% 4% 8% 9% 6%
October 62 9 13 26 13 48 7 11 48 36 15 11 15 47 24 38
7% 5% 6% 7% 6% 8% 6% 8% 7% 8% 6% 6% 5% 8% 8% 6%
November or December (Net) 803 155 167 301 180 540 111 119 623 382 220 161 290 472 238 565
86% 91% 84% 86% 83% 85% 89% 87% 85% 85% 87% 85% 91%N 82% 82% 87%
Early November before 125 21 27 55 21 75 23 18 101 51 39 30 41 81 41 84

Thanksgiving 13% 13% 13% 16% 10% 12% 18% 13% 14% 11% 16% 16% 13% 14% 14% 13%
Late November from 312 66 59 125 62 198 54 60 233 146 79 72 129 171 90 222
Thanksgiving through the 33% 39% 29% 35% 29% 31% 44%F 44% 32% 32% 31% 38% 40%N 30% 31% 34%
end of the month--
and Cyber Monday
December 366 67 82 121 96 267 34 42 289 185 102 59 120 221 107 259
39% 40% 41% 34% 44% 42%G 28% 30% 40% 41%L 40% 31% 37% 39% 37% 40%
Don't know 12 * 5 3 3 10 1 0 11 6 2 2 2 9 3 8
1% * 3% 1% 1% 2% 1% 0 1% 1% 1% 1% 1% 2% 1% 1%
___________________________________________________________________________________________

Page 5
Question B17
Compared to LAST YEAR, how much money do you plan to spend on gifts this holiday season? Do you expect to spend...

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
More money than last year 194 108 87 34 37 42 21 53 29 44 36 57 92 17 19 25 22 69 52 37 27

19% 22% 17% 29%G 21% 29%G 13% 15% 16% 20% 25% 21% 23%P 19% 21% 11% 26%P 18% 20% 19% 23%
H H
The same amount of money as 523 261 262 52 83 83 96 188 86 111 78 156 222 43 58 121 33 186 145 96 65
last year 52% 54% 50% 45% 48% 56% 57% 53% 48% 49% 54% 59% 55% 49% 63%Q 54% 39% 49% 57% 49% 56%
Less money than last year 263 107 156 30 48 21 47 102 59 69 28 45 84 27 11 67 26 112 55 62 18
26% 22% 30%B 26% 28% 14% 28%F 29%F 34%K 31%L 20% 17% 21% 31%O 12% 30%MO 30%O 30%U 22% 31%S 15%
L U
Don't know 27 11 16 1 4 1 4 14 3 1 2 8 5 0 4 9 4 9 4 2 6
3% 2% 3% 1% 2% 1% 2% 4% 2% * 2% 3% 1% 0 4% 4%M 4% 2% 2% 1% 5%T
___________________________________________________________________________________________________

Page 6
Question B17
Compared to LAST YEAR, how much money do you plan to spend on gifts this holiday season? Do you expect to spend...
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
More money than last year 194 32 44 88 31 138 22 40 144 93 62 32 86 99 54 140

19% 17% 21% 23%E 13% 20% 17% 29% 18% 20% 23% 15% 27%N 16% 17% 20%
The same amount of money as 523 102 120 170 131 372 60 53 432 255 136 109 153 347 158 365
last year 52% 56% 57%D 45% 55% 54% 46% 38% 54%H 54% 51% 50% 47% 54% 49% 53%
Less money than last year 263 43 42 107 71 167 46 44 196 111 66 71 81 170 101 162
26% 24% 20% 28% 30% 24% 35%F 32% 25% 23% 25% 32%J 25% 27% 31%P 24%
Don't know 27 5 6 12 4 16 2 2 22 15 3 7 4 20 8 19
3% 3% 3% 3% 2% 2% 2% 2% 3% 3% 1% 3% 1% 3% 3% 3%
___________________________________________________________________________________________

Page 7
Question B18
You indicated you plan to spend less this year than last. Which of the following, if any, are reasons why you plan to spend less on gifts this year
than last?
Base = Plan to spend less money on gifts this holiday season compared to last

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 263 107* 156 30** 48** 21** 47* 102 59* 69* 28** 45* 84* 27** 11** 67* 26** 112* 55* 62* 18**
Any (Net) 260 107 153 30 48 21 46 102 59 69 27 45 83 27 11 67 26 112 54 62 17

99% 100% 98% 100% 100% 100% 97% 100% 100% 100% 95% 99% 98% 98% 100% 100% 100% 100% 98% 100% 98%
You already have what you 133 58 75 9 23 12 20 62 25 30 18 31 43 14 6 44 6 57 28 36 7

want or need 50% 54% 48% 31% 48% 56% 42% 61% 41% 44% 64% 69%I 51% 51% 59% 66% 25% 50% 51% 58% 38%
J
You're on a fixed income 132 46 86 16 12 6 15 75 46 34 11 12 16 14 4 59 20 60 28 29 7

50% 43% 55% 54% 24% 31% 33% 73%G 77%J 49% 38% 27% 19% 52% 34% 87%M 77% 54% 51% 46% 41%
L
You just don't have the 129 53 76 19 11 9 21 62 42 29 10 14 27 12 4 38 19 59 24 31 6

money to spend on gifts 49% 50% 49% 64% 23% 43% 44% 60% 71%J 42% 34% 32% 32% 44% 36% 57%M 75% 52% 44% 50% 34%
L
Your cost of living has 116 50 66 15 16 5 19 52 32 28 12 16 33 12 3 35 12 46 27 29 6

increased 44% 47% 42% 48% 33% 23% 41% 51% 53% 40% 41% 35% 40% 46% 27% 52% 45% 41% 50% 46% 32%
You have concerns about 112 43 69 12 20 9 13 54 32 26 11 14 32 12 5 36 16 51 31 21 5

the economy 43% 40% 44% 40% 42% 44% 29% 52%G 53% 38% 40% 32% 38% 43% 46% 54% 61% 46% 56%T 34% 28%
You're earning less money 97 39 58 20 10 6 16 41 32 29 5 14 18 17 4 25 12 54 13 25 2

than last year 37% 36% 37% 67% 20% 28% 34% 40% 53%L 42% 17% 30% 21% 60% 41% 37% 47% 48%S 23% 41% 12%
You are concerned about 87 32 55 9 3 11 14 46 22 22 6 16 15 12 8 33 13 39 19 20 6

the current U.S. 33% 30% 35% 29% 7% 53% 31% 45% 37% 31% 21% 36% 18% 43% 70% 49%M 49% 35% 34% 33% 35%
political climate
You or someone in your 59 27 33 11 8 4 13 21 21 14 4 13 11 8 5 11 12 29 12 16 2

household lost a job or 23% 25% 21% 36% 17% 20% 28% 20% 35% 20% 15% 30% 13% 29% 41% 17% 46% 26% 21% 25% 11%
is unemployed
___________________________________________________________________________________________________
Overlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing

Page 8
Question B18
than last?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 263 107* 156 30** 48** 21** 47* 102 59* 69* 28** 45* 84* 27** 11** 67* 26** 112* 55* 62* 18**
You have concerns about 52 27 25 4 12 9 5 16 12 7 9 9 19 5 4 13 5 23 9 12 4

the stock market or 20% 25% 16% 12% 26% 43% 11% 16% 21% 11% 31% 19% 23% 17% 33% 19% 20% 21% 16% 19% 25%
investments
Other 21 5 16 1 6 4 3 7 2 7 2 6 10 1 2 5 2 4 4 6 4
8% 4% 11% 3% 13% 19% 6% 7% 4% 10% 8% 14% 12% 5% 15% 7% 6% 4% 8% 10% 23%
Don't know 4 0 4 0 0 0 1 * 0 0 1 * 1 * 0 0 0 0 1 0 *
1% 0 2% 0 0 0 3% * 0 0 5% 1% 2% 2% 0 0 0 0 2% 0 2%
___________________________________________________________________________________________________

Page 9
Question B18
than last?
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 263 43** 42* 107* 71* 167 46** 44** 196 111* 66* 71* 81* 170 101 162*
Any (Net) 260 43 40 107 70 166 46 44 195 109 66 71 79 170 100 160
99% 100% 95% 100% 98% 99% 100% 100% 99% 98% 100% 100% 98% 100% 98% 99%
You already have what you 133 25 16 52 39 91 19 25 100 61 19 48 36 95 54 79

want or need 50% 59% 38% 49% 54% 54% 41% 56% 51% 55%K 29% 67%K 45% 56% 53% 49%
You're on a fixed income 132 23 26 52 31 89 28 21 100 41 36 48 28 98 63 69

50% 53% 61% 49% 43% 53% 62% 47% 51% 37% 54% 68%J 34% 57%M 62%P 43%
You just don't have the 129 20 24 50 35 83 23 19 98 47 39 37 30 93 50 79

money to spend on gifts 49% 48% 56% 46% 49% 49% 50% 43% 50% 42% 58% 52% 37% 55%M 50% 49%
Your cost of living has 116 22 21 44 29 75 26 15 91 46 29 33 36 73 51 65

increased 44% 51% 50% 41% 41% 45% 56% 34% 46% 42% 43% 47% 44% 43% 50% 40%
You have concerns about 112 17 18 45 32 60 25 22 80 47 28 36 28 83 47 65

the economy 43% 39% 44% 42% 44% 36% 54% 51% 41% 43% 42% 50% 35% 49% 46% 40%
You're earning less money 97 14 23 30 31 57 18 16 75 40 36 20 24 73 42 56

than last year 37% 33% 54%D 28% 43% 34% 39% 36% 38% 36% 54%L 28% 30% 43% 41% 34%
You are concerned about 87 13 17 28 29 55 14 18 63 46 15 25 20 66 42 45

the current U.S. 33% 29% 41% 26% 40% 33% 30% 40% 32% 41% 23% 35% 25% 39% 41%P 28%
political climate
You or someone in your 59 12 12 13 23 40 8 15 43 26 20 14 20 39 25 34

household lost a job or 23% 28% 28%D 12% 32%D 24% 17% 34% 22% 24% 30% 19% 25% 23% 25% 21%
is unemployed
___________________________________________________________________________________________

Page 10
Question B18
than last?
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 263 43** 42* 107* 71* 167 46** 44** 196 111* 66* 71* 81* 170 101 162*
You have concerns about 52 8 8 18 17 23 8 13 30 29 8 13 12 39 24 28

the stock market or 20% 20% 19% 17% 24% 14% 17% 28% 15% 26% 12% 18% 15% 23% 23% 17%
investments
Other 21 4 2 14 1 13 4 3 16 12 4 4 9 10 10 12
8% 8% 5% 13% 2% 8% 9% 7% 8% 11% 5% 6% 11% 6% 9% 7%
Don't know 4 0 2 * 1 2 0 0 2 2 0 0 1 * 2 2
1% 0 5% * 2% 1% 0 0 1% 2% 0 0 2% * 2% 1%
___________________________________________________________________________________________

Page 11
Question B1 -- Yes Summary
Now I'd like to ask which of the following VIDEO products you expect to buy as gifts during the holiday season. Do you expect to buy...

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 192 113 79 31 47 37 27 49 33 52 29 56 84 17 24 31 10 88 41 35 22

19% 23%C 15% 27%H 28%H 25%H 16% 14% 19% 23% 20% 21% 21% 19% 26%P 14% 12% 23% 16% 18% 19%
Digital media streaming 106 63 43 21 35 14 17 18 15 28 22 31 55 7 13 12 3 49 24 17 11

device which streams 10% 13%C 8% 18%H 21%H 10% 10% 5% 9% 12% 15% 12% 14%P 8% 14%P 5% 4% 13% 9% 8% 10%
video content from the
Internet, such as Apple
TV, Roku, Amazon Fire, or
Chromecast
Television 99 60 38 15 25 22 11 24 22 30 15 16 35 11 15 17 9 47 24 18 6
10% 12%C 7% 13% 15%H 15%H 7% 7% 12% 13%L 10% 6% 9% 13% 17%P 8% 11% 13%U 9% 9% 5%
DVD or Blu-ray player 67 32 35 10 17 13 8 19 14 24 13 11 29 5 6 13 6 39 18 7 3

7% 7% 7% 9% 10% 9% 5% 5% 8% 11%L 9% 4% 7% 6% 7% 6% 7% 10%TU 7% 4% 3%
Ultra HD Blu-ray player 32 20 12 2 17 1 4 8 3 8 9 10 15 3 6 6 1 18 8 4 1

3% 4% 2% 2% 10%FG 1% 2% 2% 2% 4% 6% 4% 4% 3% 6% 3% 1% 5% 3% 2% 1%
H
___________________________________________________________________________________________________

Page 12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 192 31 37 88 35 117 46 26 157 87 65 32 84 102 65 127

19% 17% 18% 23%E 15% 17% 36%F 19% 20% 18% 24%L 15% 26%N 16% 20% 19%
Digital media streaming 106 22 16 45 23 55 24 20 78 49 33 17 51 51 36 70

device which streams 10% 12% 7% 12% 10% 8% 19%F 15% 10% 10% 13% 8% 16%N 8% 11% 10%
Chromecast
Television 99 16 16 54 13 52 32 14 79 42 35 17 47 48 31 68
10% 9% 7% 14%CE 5% 7% 25%F 10% 10% 9% 13% 8% 15%N 8% 10% 10%
DVD or Blu-ray player 67 10 16 32 9 47 12 7 60 26 27 14 28 39 22 45

7% 6% 7% 9% 4% 7% 9% 5% 8% 5% 10% 7% 9% 6% 7% 7%
Ultra HD Blu-ray player 32 4 3 16 9 21 4 6 26 15 10 7 9 22 12 20

3% 2% 1% 4% 4% 3% 3% 4% 3% 3% 4% 3% 3% 4% 4% 3%
___________________________________________________________________________________________

Page 13
Question B1 -- Yes/Maybe Summary

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 374 217 156 51 77 75 56 98 60 95 55 106 171 28 37 61 26 138 98 78 33

37% 45%C 30% 44%H 45%H 51%G 33% 27% 34% 42% 38% 40% 42%P 32% 41%P 27% 31% 37% 38% 40% 29%
H

device which streams 22% 28%C 16% 26%H 37%G 31%G 18% 11% 17% 25% 27% 23% 26%P 18% 26%P 12% 13% 21% 22% 22% 17%
video content from the H H
Chromecast
Television 203 119 84 31 45 40 30 54 37 55 28 52 84 17 29 38 17 74 56 47 16

20% 25%C 16% 26%H 26%H 27%H 18% 15% 21% 24% 20% 20% 21% 19% 31%P 17% 21% 20% 22% 24% 14%
DVD or Blu-ray player 142 71 71 19 31 25 26 38 28 42 25 27 61 13 11 25 10 61 48 18 8

14% 15% 14% 16% 18% 17% 15% 10% 16% 19%L 17% 10% 15% 15% 12% 11% 12% 16%U 19%TU 9% 7%
Ultra HD Blu-ray player 80 46 34 10 22 19 11 19 11 19 15 26 38 9 10 12 3 31 26 17 6

8% 9% 7% 8% 13%H 13%H 7% 5% 6% 9% 10% 10% 9% 11% 11% 5% 4% 8% 10% 9% 5%
___________________________________________________________________________________________________

Page 14
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 374 56 72 165 81 228 70 55 290 180 108 65 145 206 116 258
37% 31% 34% 44%B 34% 33% 54%F 40% 36% 38% 40% 30% 45%N 32% 36% 38%

device which streams 22% 18% 18% 24% 23% 18% 31%F 23% 21% 22% 23% 16% 28%N 18% 20% 22%
Chromecast
Television 203 34 30 103 37 115 48 34 156 92 66 37 83 110 61 142

20% 19% 14% 27%C 15% 17% 37%F 24% 20% 19% 25% 17% 26%N 17% 19% 21%
E
DVD or Blu-ray player 142 17 26 73 26 91 29 14 120 57 50 29 53 82 46 96

14% 10% 12% 19%B 11% 13% 22%F 10% 15% 12% 19% 13% 16% 13% 14% 14%
E
Ultra HD Blu-ray player 80 14 10 39 17 54 10 20 61 34 27 19 27 53 24 57

8% 8% 5% 10%C 7% 8% 8% 14% 8% 7% 10% 9% 8% 8% 7% 8%
___________________________________________________________________________________________

Page 15
Question B1A
A. Television

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 99 60 38 15 25 22 11 24 22 30 15 16 35 11 15 17 9 47 24 18 6
10% 12%C 7% 13% 15%H 15%H 7% 7% 12% 13%L 10% 6% 9% 13% 17%P 8% 11% 13%U 9% 9% 5%
No 800 365 435 85 126 105 136 303 139 169 115 214 319 70 63 183 65 302 196 150 99
79% 75% 83%B 74% 73% 72% 81% 85%DE 79% 75% 80% 80% 79% 81% 68% 82%O 77% 80% 77% 76% 86%
F
Maybe 104 59 45 15 20 19 18 30 16 25 13 36 48 5 13 21 8 26 32 29 10
10% 12% 9% 13% 12% 13% 11% 8% 9% 11% 9% 14% 12% 6% 14% 9% 9% 7% 12% 15%R 9%
Don't know 5 2 3 0 1 1 2 1 1 1 1 0 1 0 1 1 2 0 4 1 0
* * 1% 0 * 1% 1% * 1% 1% * 0 * 0 1% * 3% 0 2% * 0
___________________________________________________________________________________________________

Page 16
Question B1A
A. Television
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 99 16 16 54 13 52 32 14 79 42 35 17 47 48 31 68
10% 9% 7% 14%CE 5% 7% 25%F 10% 10% 9% 13% 8% 15%N 8% 10% 10%
No 800 146 181 273 199 573 82 106 635 382 199 179 238 525 261 539
79% 81% 86%D 73% 84%D 83%G 63% 76% 80% 81% 75% 82% 73% 82%M 81% 79%
Maybe 104 18 14 48 24 64 15 19 77 49 31 20 36 62 31 73
10% 10% 7% 13% 10% 9% 12% 14% 10% 10% 12% 9% 11% 10% 10% 11%
Don't know 5 1 1 1 2 5 0 0 5 0 2 3 3 2 0 5
* 1% * * 1% 1% 0 0 1% 0 1% 1%J 1% * 0 1%
___________________________________________________________________________________________

Page 17
Question B1G
G. Digital media streaming device which streams video content from the Internet, such as Apple TV, Roku, Amazon Fire, or Chromecast

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 106 63 43 21 35 14 17 18 15 28 22 31 55 7 13 12 3 49 24 17 11
10% 13%C 8% 18%H 21%H 10% 10% 5% 9% 12% 15% 12% 14%P 8% 14%P 5% 4% 13% 9% 8% 10%
No 787 351 436 86 108 101 138 317 146 169 105 204 298 72 68 194 73 297 198 154 95
78% 72% 84%B 74% 63% 69% 82%E 89%DE 82% 75% 73% 77% 74% 82% 74% 87%MO 87% 79% 77% 78% 82%
F F
Maybe 112 72 41 9 28 31 13 21 16 28 17 30 51 9 11 15 8 30 33 26 8
11% 15%C 8% 8% 16%H 21%DG 8% 6% 9% 12% 12% 11% 13%P 10% 12% 7% 9% 8% 13% 13% 7%
H
Don't know 3 * 2 0 0 0 0 2 1 0 0 * 0 0 * 2 0 0 1 0 1
* * * 0 0 0 0 1% 1% 0 0 * 0 0 * 1% 0 0 * 0 1%
___________________________________________________________________________________________________

Page 18
Question B1G
G. Digital media streaming device which streams video content from the Internet, such as Apple TV, Roku, Amazon Fire, or Chromecast
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 106 22 16 45 23 55 24 20 78 49 33 17 51 51 36 70
10% 12% 7% 12% 10% 8% 19%F 15% 10% 10% 13% 8% 16%N 8% 11% 10%
No 787 148 175 283 182 564 90 107 629 367 205 183 234 522 258 529
78% 82% 82% 75% 77% 81%G 69% 77% 79% 77% 77% 84% 72% 82%M 80% 77%
Maybe 112 11 22 47 32 72 16 12 87 58 29 17 39 62 28 84
11% 6% 10% 13% 14% 10% 12% 9% 11% 12% 11% 8% 12% 10% 9% 12%
Don't know 3 * 0 2 0 2 0 0 2 1 0 1 0 2 * 2
* * 0 1% 0 * 0 0 * * 0 1% 0 * * *
___________________________________________________________________________________________

Page 19
Question B1L
L. DVD or Blu-ray player

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 67 32 35 10 17 13 8 19 14 24 13 11 29 5 6 13 6 39 18 7 3
7% 7% 7% 9% 10% 9% 5% 5% 8% 11%L 9% 4% 7% 6% 7% 6% 7% 10%TU 7% 4% 3%
No 863 413 450 97 140 122 142 318 147 183 120 239 342 74 81 195 75 314 207 179 107
86% 85% 86% 84% 82% 83% 85% 89% 83% 81% 83% 90%J 85% 85% 88% 88% 88% 83% 81% 91%R 93%RS
S
Maybe 75 40 35 8 14 11 18 19 14 18 12 16 32 8 5 12 4 22 30 11 5
7% 8% 7% 7% 8% 8% 11%H 5% 8% 8% 8% 6% 8% 9% 5% 5% 4% 6% 12% 6% 4%
Don't know 3 2 1 0 0 0 0 3 3 0 0 0 0 0 0 3 0 2 1 0 0
* * * 0 0 0 0 1% 1% 0 0 0 0 0 0 1%M 0 * * 0 0
___________________________________________________________________________________________________

Page 20
Question B1L
L. DVD or Blu-ray player
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 67 10 16 32 9 47 12 7 60 26 27 14 28 39 22 45
7% 6% 7% 9% 4% 7% 9% 5% 8% 5% 10% 7% 9% 6% 7% 7%
No 863 164 186 302 212 599 101 125 673 417 217 187 271 552 276 588
86% 90%D 88% 80% 89%D 86% 78% 90% 85% 88% 81% 86% 84% 87% 86% 86%
Maybe 75 7 10 40 17 45 17 7 60 31 23 15 26 43 24 50
7% 4% 5% 11%BC 7% 6% 13%F 5% 8% 7% 9% 7% 8% 7% 8% 7%
Don't know 3 0 0 3 0 3 0 0 3 0 0 3 0 3 0 3
* 0 0 1% 0 * 0 0 * 0 0 1%J 0 * 0 *
___________________________________________________________________________________________

Page 21
Question B1N
N. Ultra HD Blu-ray player

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 32 20 12 2 17 1 4 8 3 8 9 10 15 3 6 6 1 18 8 4 1
3% 4% 2% 2% 10%FG 1% 2% 2% 2% 4% 6% 4% 4% 3% 6% 3% 1% 5% 3% 2% 1%
H
No 924 439 486 106 150 127 157 336 164 205 129 240 365 78 82 208 81 343 229 180 109
92% 90% 93% 92% 87% 87% 93% 94%F 92% 91% 90% 90% 91% 89% 89% 93% 96% 91% 90% 91% 95%
Maybe 49 26 22 7 5 18 7 11 8 11 6 16 23 7 4 6 3 13 18 13 5
5% 5% 4% 6% 3% 13%EH 4% 3% 4% 5% 4% 6% 6% 8% 5% 3% 3% 4% 7% 6% 4%
Don't know 3 2 1 0 0 0 0 3 3 1 0 0 0 0 0 3 0 2 1 0 0
* * * 0 0 0 0 1% 1% * 0 0 0 0 0 1%M 0 1% * 0 0
___________________________________________________________________________________________________

Page 22
Question B1N
N. Ultra HD Blu-ray player
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 32 4 3 16 9 21 4 6 26 15 10 7 9 22 12 20
3% 2% 1% 4% 4% 3% 3% 4% 3% 3% 4% 3% 3% 4% 4% 3%
No 924 167 202 335 221 637 120 120 732 439 240 197 297 580 298 627
92% 92% 95%D 89% 93% 92% 92% 86% 92% 93% 90% 90% 92% 91% 92% 91%
Maybe 49 10 7 23 8 33 6 14 35 20 18 12 18 31 12 37
5% 6% 3% 6% 4% 5% 5% 10% 4% 4% 7% 5% 5% 5% 4% 5%
Don't know 3 0 1 3 0 3 0 0 3 0 0 3 0 3 1 3
* 0 * 1% 0 * 0 0 * 0 0 1%J 0 * * *
___________________________________________________________________________________________

Page 23
You indicated that you might buy some type of TV as a gift this holiday season. Do you expect to buy a TV with any of the following features?
Base = Might buy a television as a gift this holiday season

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Any (Net) 184 106 78 27 37 40 27 49 34 47 26 50 70 15 28 35 17 72 48 40 16

91% 89% 93% 89% 83% 98% 93% 91% 90% 86% 91% 95% 84% 90% 98% 92% 100% 97% 86% 87% 98%
Screen under 60 inches 120 72 48 18 18 21 23 37 29 26 13 32 41 9 14 29 13 53 32 21 7

59% 60% 57% 60% 39% 53% 79% 68% 77% 47% 47% 62% 49% 51% 49% 76%M 75% 72%T 58% 45% 42%
Internet-enabled TV or 113 63 49 12 27 33 14 26 16 27 21 35 52 12 18 17 7 42 29 30 10
Smart TV, which connects 56% 53% 59% 40% 60% 81% 47% 48% 43% 49% 74% 67% 63% 68% 63% 44% 39% 57% 51% 65% 62%
to the Internet via a
wired or wireless
connection
4K Ultra HD TV 64 44 21 10 14 11 11 18 2 20 17 20 26 3 18 13 2 30 9 17 9
32% 36% 25% 34% 32% 27% 35% 34% 6% 36% 60% 39% 30% 16% 62% 34% 13% 40% 15% 37% 55%
HDR TV 64 43 21 15 13 11 6 17 12 15 10 16 23 4 11 14 5 33 15 7 4
32% 36% 25% 49% 29% 28% 21% 32% 32% 28% 37% 31% 27% 24% 38% 37% 26% 45%T 27% 15% 24%
Screen 60 inches or 57 30 27 7 15 10 8 15 3 19 11 16 16 4 16 10 5 25 6 16 9
bigger 28% 25% 32% 24% 34% 26% 27% 28% 9% 35% 37% 30% 19% 24% 56% 26% 31% 33% 10% 34% 56%
OLED TV 31 17 14 4 7 8 3 8 3 8 7 9 9 5 6 5 3 13 8 6 4
15% 14% 17% 13% 16% 19% 10% 16% 7% 14% 25% 18% 11% 28% 20% 13% 18% 18% 15% 12% 22%
___________________________________________________________________________________________________

Page 24
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Any (Net) 184 32 25 93 33 107 43 34 142 86 56 35 79 98 58 126

91% 96% 85% 91% 91% 93% 90% 100% 91% 94% 86% 95% 95% 89% 94% 89%
Screen under 60 inches 120 23 13 58 25 67 26 23 90 46 41 27 44 69 37 82

59% 69% 44% 57% 68% 58% 54% 67% 58% 51% 62% 73% 53% 63% 61% 58%
Internet-enabled TV or 113 15 21 57 19 65 28 21 89 63 33 16 51 60 37 76
Smart TV, which connects 56% 46% 69% 56% 53% 56% 58% 63% 57% 69% 50% 43% 61% 55% 61% 53%
wired or wireless
connection
4K Ultra HD TV 64 8 11 29 16 37 15 12 52 38 19 7 26 39 23 42
32% 23% 38% 28% 44% 32% 32% 37% 33% 41% 29% 20% 31% 35% 37% 29%
HDR TV 64 9 13 31 10 28 19 11 48 30 20 10 29 31 20 44
32% 28% 44% 30% 28% 24% 39% 33% 31% 33% 30% 28% 35% 28% 32% 31%
Screen 60 inches or 57 3 15 31 8 34 19 10 45 37 14 7 29 26 21 36
bigger 28% 8% 50% 30% 21% 30% 39% 30% 29% 40% 21% 18% 35% 24% 34% 25%
OLED TV 31 6 4 15 6 21 9 1 30 13 17 * 11 20 5 26
15% 19% 12% 14% 17% 18% 20% 2% 19% 14% 26% 1% 13% 18% 8% 18%
___________________________________________________________________________________________

Page 25

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Any (Net) 203 119 83 31 45 40 30 54 37 55 28 52 84 17 29 38 17 74 56 47 16

100% 100% 100% 100% 100% 100% 100% 99% 100% 100% 100% 99% 100% 100% 100% 99% 100% 100% 100% 100% 98%
Screen under 60 inches 163 96 67 28 26 35 27 43 35 39 20 42 67 13 21 32 15 59 49 38 9

80% 80% 80% 91% 58% 88% 92% 79% 93% 72% 71% 81% 80% 76% 72% 84% 86% 81% 87% 81% 56%
Internet-enabled TV or 157 88 69 18 37 39 25 36 21 37 26 46 74 14 25 23 8 50 45 39 15
Smart TV, which connects 77% 74% 82% 58% 82% 96% 84% 66% 57% 68% 93% 87% 88%P 83% 89% 60% 46% 67% 80% 83% 93%
wired or wireless
connection
4K Ultra HD TV 118 72 46 16 30 25 17 28 14 29 25 32 51 11 21 19 8 43 30 31 13
58% 61% 55% 51% 66% 62% 59% 52% 37% 52% 90% 62% 61% 66% 72% 49% 47% 59% 53% 67% 77%
HDR TV 107 68 38 19 25 20 13 26 14 26 19 32 44 5 19 18 5 40 25 24 11
53% 57% 46% 63% 56% 51% 44% 48% 37% 48% 67% 62% 53% 32% 68% 47% 29% 54% 44% 51% 68%
Screen 60 inches or 89 50 38 16 20 18 11 22 12 27 15 23 36 6 18 15 8 32 18 27 9
bigger 44% 42% 46% 52% 44% 45% 38% 41% 32% 49% 53% 44% 43% 33% 64% 38% 48% 43% 33% 57% 56%
OLED TV 76 42 34 13 20 21 6 13 10 16 15 24 39 6 13 8 4 18 22 23 10
37% 35% 40% 41% 44% 53% 22% 24% 27% 30% 55% 46% 46%P 34% 44% 22% 25% 25% 40% 50%R 63%
___________________________________________________________________________________________________

Page 26
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Any (Net) 203 34 30 103 36 115 48 34 155 92 66 36 83 110 61 141

100% 100% 100% 100% 99% 100% 100% 100% 100% 100% 100% 99% 100% 100% 100% 100%
Screen under 60 inches 163 31 22 79 31 92 32 34 119 65 57 32 60 95 53 110

80% 92% 73% 77% 86% 80% 66% 100% 76% 71% 86% 87% 73% 86% 86% 78%
Internet-enabled TV or 157 22 23 85 26 96 36 24 123 81 45 26 66 82 49 108

Smart TV, which connects 77% 67% 77% 83% 72% 83% 76% 73% 79% 88%K 69% 71% 80% 75% 80% 76%
wired or wireless
connection
4K Ultra HD TV 118 13 19 64 22 72 27 20 97 66 37 14 41 75 42 76
58% 40% 65% 62% 59% 62% 57% 58% 62% 72% 56% 39% 50% 69% 69% 54%
HDR TV 107 16 17 49 25 61 24 18 81 57 30 13 45 54 32 74
53% 47% 58% 47% 67% 53% 50% 53% 52% 63% 46% 35% 55% 49% 53% 52%
Screen 60 inches or 89 11 19 45 13 51 22 17 66 49 26 10 41 44 29 60
bigger 44% 32% 64% 44% 36% 45% 47% 50% 42% 53% 40% 27% 50% 40% 47% 42%
OLED TV 76 13 7 40 16 44 20 10 62 38 30 4 29 45 20 55
37% 39% 23% 39% 43% 38% 42% 30% 40% 42% 46% 10% 35% 41% 33% 39%
___________________________________________________________________________________________

Page 27
Question B2L
L. Internet-enabled TV or Smart TV, which connects to the Internet via a wired or wireless connection

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Yes 113 63 49 12 27 33 14 26 16 27 21 35 52 12 18 17 7 42 29 30 10
56% 53% 59% 40% 60% 81% 47% 48% 43% 49% 74% 67% 63% 68% 63% 44% 39% 57% 51% 65% 62%
No 42 27 15 10 8 2 4 19 13 18 2 5 9 3 3 15 7 22 11 7 1
21% 23% 18% 34% 18% 4% 13% 34% 36% 32%L 7% 11% 10% 17% 11% 40%M 40% 29% 20% 14% 7%
Maybe 44 25 19 6 10 6 11 10 5 10 5 10 22 2 7 6 1 8 16 9 5
22% 21% 23% 18% 22% 15% 37% 18% 14% 19% 19% 20% 26% 14% 26% 17% 7% 10% 29% 19% 31%
Don't know 4 4 0 3 0 0 1 0 3 0 0 1 1 0 0 0 3 3 0 1 0
2% 3% 0 8% 0 0 3% 0 7% 0 0 2% 1% 0 0 0 14% 3% 0 2% 0
___________________________________________________________________________________________________

Page 28
Question B2L
L. Internet-enabled TV or Smart TV, which connects to the Internet via a wired or wireless connection
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Yes 113 15 21 57 19 65 28 21 89 63 33 16 51 60 37 76
56% 46% 69% 56% 53% 56% 58% 63% 57% 69% 50% 43% 61% 55% 61% 53%
No 42 10 7 17 8 18 11 7 32 10 18 11 14 26 12 30
21% 30% 23% 17% 21% 16% 24% 20% 20% 11% 27%J 29% 17% 24% 20% 21%
Maybe 44 7 2 28 7 31 8 3 34 17 12 10 15 22 12 32
22% 21% 8% 27% 19% 27% 18% 9% 22% 19% 19% 28% 19% 20% 20% 23%
Don't know 4 1 0 0 3 1 0 3 1 1 3 0 3 1 0 4
2% 3% 0 0 7% 1% 0 7% 1% 1% 4% 0 3% 1% 0 3%
___________________________________________________________________________________________

Page 29
Question B2N
N. Screen 60 inches or bigger

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Yes 57 30 27 7 15 10 8 15 3 19 11 16 16 4 16 10 5 25 6 16 9
28% 25% 32% 24% 34% 26% 27% 28% 9% 35% 37% 30% 19% 24% 56% 26% 31% 33% 10% 34% 56%
No 114 69 45 15 25 22 18 32 25 28 13 29 48 11 10 24 9 42 37 20 7
56% 58% 54% 48% 56% 55% 62% 59% 68% 51% 47% 56% 57% 67% 36% 62% 52% 57% 67% 43% 44%
Maybe 32 20 12 9 5 8 3 7 9 8 4 7 19 1 2 5 3 7 13 11 0
16% 17% 14% 28% 10% 19% 10% 12% 23% 14% 16% 14% 23% 9% 7% 12% 17% 9% 23% 23% 0
Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 30
Question B2N
N. Screen 60 inches or bigger
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Yes 57 3 15 31 8 34 19 10 45 37 14 7 29 26 21 36
28% 8% 50% 30% 21% 30% 39% 30% 29% 40% 21% 18% 35% 24% 34% 25%
No 114 23 11 57 23 64 26 17 90 43 39 27 42 65 33 82
56% 68% 36% 56% 64% 55% 53% 50% 58% 47% 60% 73% 50% 60% 53% 58%
Maybe 32 8 4 14 5 17 4 7 21 12 13 3 13 18 8 24
16% 24% 14% 14% 15% 15% 8% 20% 14% 13% 20% 9% 15% 16% 13% 17%
Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________

Page 31
Question B2P
P. Screen under 60 inches

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Yes 120 72 48 18 18 21 23 37 29 26 13 32 41 9 14 29 13 53 32 21 7
59% 60% 57% 60% 39% 53% 79% 68% 77% 47% 47% 62% 49% 51% 49% 76%M 75% 72%T 58% 45% 42%
No 40 23 16 3 19 5 2 11 3 15 8 10 16 4 8 6 2 14 7 9 7
20% 20% 20% 9% 42% 12% 8% 21% 7% 28% 29% 19% 20% 24% 28% 16% 14% 19% 13% 19% 44%
Maybe 43 24 19 10 9 14 4 6 6 14 7 10 26 4 7 3 2 6 16 17 2
21% 20% 23% 32% 19% 35% 13% 11% 16% 25% 24% 19% 31%P 25% 23% 8% 11% 9% 30% 36%R 15%
Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 32
Question B2P
P. Screen under 60 inches
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Yes 120 23 13 58 25 67 26 23 90 46 41 27 44 69 37 82
59% 69% 44% 57% 68% 58% 54% 67% 58% 51% 62% 73% 53% 63% 61% 58%
No 40 3 8 24 5 23 16 0 37 26 9 5 23 15 9 31
20% 8% 27% 23% 14% 20% 34% 0 24% 29% 14% 13% 27% 14% 14% 22%
Maybe 43 8 9 20 7 25 6 11 29 19 16 5 17 25 15 28
21% 23% 30% 20% 18% 22% 12% 33% 19% 21% 25% 14% 20% 23% 25% 20%
Don't know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________

Page 33
Question B2Q
Q. HDR TV

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Yes 64 43 21 15 13 11 6 17 12 15 10 16 23 4 11 14 5 33 15 7 4
32% 36% 25% 49% 29% 28% 21% 32% 32% 28% 37% 31% 27% 24% 38% 37% 26% 45%T 27% 15% 24%
No 76 41 36 9 16 12 12 26 18 27 6 15 34 4 7 20 9 28 21 19 5
38% 34% 43% 29% 36% 30% 41% 48% 50% 50% 22% 29% 40% 24% 23% 52% 53% 37% 37% 42% 32%
Maybe 42 25 17 4 13 9 7 9 2 11 8 16 21 1 9 4 1 6 10 17 7
21% 21% 21% 14% 28% 22% 23% 17% 5% 20% 30% 31% 25% 8% 30% 10% 3% 9% 17% 36%R 44%
Don't know 20 11 10 3 4 8 5 2 5 1 3 4 6 8 2 * 3 6 10 3 0
10% 9% 11% 8% 8% 19% 15% 3% 14% 2% 10% 9% 7% 44% 9% 1% 18% 9% 19% 7% 0
___________________________________________________________________________________________________

Page 34
Question B2Q
Q. HDR TV
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Yes 64 9 13 31 10 28 19 11 48 30 20 10 29 31 20 44
32% 28% 44% 30% 28% 24% 39% 33% 31% 33% 30% 28% 35% 28% 32% 31%
No 76 14 10 43 10 45 18 12 59 27 25 22 29 44 24 52
38% 41% 33% 42% 26% 39% 37% 35% 38% 29% 38% 59% 35% 40% 39% 37%
Maybe 42 6 4 17 14 33 5 7 32 27 10 3 17 23 13 30
21% 19% 14% 17% 39% 29% 11% 20% 21% 30% 15% 7% 20% 21% 21% 21%
Don't know 20 4 3 11 3 10 6 4 16 7 11 2 9 11 5 15
10% 11% 8% 11% 7% 8% 13% 12% 10% 8% 16% 5% 11% 10% 8% 11%
___________________________________________________________________________________________

Page 35
Question B2R
R. 4K Ultra HD TV

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Yes 64 44 21 10 14 11 11 18 2 20 17 20 26 3 18 13 2 30 9 17 9
32% 36% 25% 34% 32% 27% 35% 34% 6% 36% 60% 39% 30% 16% 62% 34% 13% 40% 15% 37% 55%
No 72 38 34 12 15 15 9 19 19 23 3 17 30 4 6 17 7 22 23 14 4
36% 32% 41% 40% 34% 38% 29% 36% 52% 42% 9% 33% 36% 26% 22% 44% 39% 30% 41% 31% 23%
Maybe 54 29 25 5 15 14 7 10 11 9 8 12 26 8 3 6 6 14 21 14 4
26% 24% 29% 17% 34% 35% 23% 18% 30% 17% 30% 23% 31% 49% 11% 15% 34% 19% 38% 29% 22%
Don't know 12 9 4 3 0 0 4 6 4 3 * 3 2 1 2 3 3 9 3 1 0
6% 7% 5% 8% 0 0 12% 12% 11% 6% 1% 5% 3% 9% 6% 7% 14% 12% 5% 2% 0
___________________________________________________________________________________________________

Page 36
Question B2R
R. 4K Ultra HD TV
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Yes 64 8 11 29 16 37 15 12 52 38 19 7 26 39 23 42
32% 23% 38% 28% 44% 32% 32% 37% 33% 41% 29% 20% 31% 35% 37% 29%
No 72 18 11 36 8 34 21 10 51 20 25 19 36 28 17 55
36% 53% 35% 35% 22% 29% 43% 28% 33% 22% 38% 52% 43% 25% 28% 39%
Maybe 54 5 8 34 6 35 12 7 45 28 17 7 16 37 19 34
26% 16% 27% 34% 15% 30% 25% 21% 29% 30% 26% 19% 19% 33% 32% 24%
Don't know 12 2 0 3 7 10 0 5 8 5 4 3 6 7 2 10
6% 7% 0 3% 19% 9% 0 14% 5% 6% 6% 9% 7% 6% 3% 7%
___________________________________________________________________________________________

Page 37
Question B2S
S. OLED TV

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 203 119* 84* 31** 45** 40** 30** 54* 37** 55* 28** 52* 84* 17** 29** 38* 17** 74* 56** 47* 16**
Yes 31 17 14 4 7 8 3 8 3 8 7 9 9 5 6 5 3 13 8 6 4
15% 14% 17% 13% 16% 19% 10% 16% 7% 14% 25% 18% 11% 28% 20% 13% 18% 18% 15% 12% 22%
No 105 64 41 15 22 19 19 29 23 33 12 21 39 10 14 24 10 45 27 18 6
52% 54% 49% 50% 48% 47% 64% 54% 61% 60% 43% 40% 46% 57% 49% 61% 58% 61% 49% 38% 36%
Maybe 45 25 19 9 13 14 4 5 7 9 8 15 30 1 7 3 1 5 14 18 7
22% 21% 23% 28% 28% 34% 12% 9% 19% 16% 29% 29% 35%P 6% 24% 9% 7% 6% 25% 38%R 40%
Don't know 22 13 9 3 4 0 4 12 5 6 1 7 6 1 2 6 3 11 6 5 *
11% 11% 11% 8% 8% 0 15% 22% 13% 10% 3% 13% 8% 9% 7% 17% 17% 14% 11% 11% 2%
___________________________________________________________________________________________________

Page 38
Question B2S
S. OLED TV
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 203 34** 30** 103* 37** 115* 48** 34** 156* 92* 66* 37** 83* 110* 61* 142*
Yes 31 6 4 15 6 21 9 1 30 13 17 * 11 20 5 26
15% 19% 12% 14% 17% 18% 20% 2% 19% 14% 26% 1% 13% 18% 8% 18%
No 105 15 21 55 14 55 26 18 78 42 30 28 43 54 34 71
52% 45% 69% 54% 38% 47% 54% 53% 50% 46% 45% 75% 51% 49% 55% 50%
Maybe 45 7 3 25 10 23 11 9 32 25 13 3 18 25 15 29
22% 20% 11% 24% 26% 20% 23% 28% 21% 28% 20% 9% 22% 23% 25% 21%
Don't know 22 5 3 8 7 17 2 6 15 11 6 5 11 11 7 15
11% 16% 8% 7% 19% 15% 3% 17% 10% 12% 8% 15% 13% 10% 12% 11%
___________________________________________________________________________________________

Page 39
Question B1B -- Yes Summary
Now I'd like to ask which of the following DIGITAL IMAGING products you expect to buy as gifts during the holiday season. Do you expect to buy...

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 80 47 33 21 21 11 10 17 22 17 17 13 23 11 13 12 14 47 14 9 7
8% 10% 6% 18%G 12%H 7% 6% 5% 13%L 7% 12%L 5% 6% 13% 14%MP 5% 17%MP 12%ST 5% 5% 6%
H
Digital point and shoot 58 33 26 12 21 8 6 11 20 10 14 7 12 8 11 9 13 38 9 4 4

camera or camcorder 6% 7% 5% 10%H 12%GH 5% 4% 3% 11%L 4% 9%L 3% 3% 9% 12%MP 4% 15%MP 10%ST 4% 2% 3%
U
Action camera, such as 37 25 12 13 5 8 5 6 9 10 8 6 11 10 9 2 4 19 6 7 3

GoPro 4% 5% 2% 11%GH 3% 6% 3% 2% 5% 4% 5% 2% 3% 12%M 10%MP 1% 5% 5% 2% 3% 3%
P
360-degree camera 17 8 8 5 6 0 4 1 4 4 7 1 3 1 6 2 4 10 0 2 4
2% 2% 2% 4%H 4%H 0 2% * 2% 2% 5%L 1% 1% 1% 7%MP 1% 5% 3%S 0 1% 4%S
___________________________________________________________________________________________________

Page 40
Question B1B -- Yes Summary
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 80 17 14 29 19 45 12 25 55 30 34 14 27 52 20 59
8% 10% 7% 8% 8% 7% 9% 18%I 7% 6% 13%J 7% 8% 8% 6% 9%
Digital point and shoot 58 15 10 23 10 28 12 20 38 19 28 11 24 34 16 43

camera or camcorder 6% 9% 5% 6% 4% 4% 9% 14%I 5% 4% 10%J 5% 7% 5% 5% 6%
Action camera, such as 37 5 8 15 9 24 5 7 30 17 16 4 11 25 7 30

GoPro 4% 3% 4% 4% 4% 4% 4% 5% 4% 4% 6% 2% 4% 4% 2% 4%
360-degree camera 17 2 1 12 2 11 5 3 14 9 7 0 7 10 5 12
2% 1% 1% 3% 1% 2% 4% 2% 2% 2% 3% 0 2% 2% 1% 2%
___________________________________________________________________________________________

Page 41
Question B1B -- Yes/Maybe Summary

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 207 124 83 43 44 36 35 44 39 39 41 55 87 18 26 28 21 87 48 34 25

21% 26%C 16% 37%G 26%H 24%H 21%H 12% 22% 17% 29%J 21% 21%P 21% 28%P 13% 25%P 23% 19% 17% 22%
H
Digital point and shoot 122 67 55 25 27 13 23 29 30 22 23 24 37 13 15 21 16 59 22 18 13

camera or camcorder 12% 14% 11% 21%H 16% 9% 14% 8% 17% 10% 16% 9% 9% 15% 16% 9% 19% 16% 9% 9% 12%
Action camera, such as 119 81 38 33 25 23 15 19 23 26 22 33 59 13 15 10 10 49 28 20 15

GoPro 12% 17%C 7% 29%G 15%H 16%H 9% 5% 13% 12% 15% 13% 15%P 14%P 17%P 5% 12% 13% 11% 10% 13%
H
360-degree camera 77 40 38 11 20 19 11 15 19 12 15 18 27 7 14 8 14 35 14 14 8
8% 8% 7% 10% 12%H 13%H 7% 4% 11% 6% 10% 7% 7% 8% 15%MP 3% 17%MP 9% 6% 7% 7%
___________________________________________________________________________________________________

Page 42
Question B1B -- Yes/Maybe Summary
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 207 34 42 83 49 129 26 48 146 89 74 36 65 134 59 149

21% 19% 20% 22% 21% 19% 20% 34%I 18% 19% 28%JL 16% 20% 21% 18% 22%
Digital point and shoot 122 25 27 43 27 65 17 35 78 47 47 21 43 72 36 85

camera or camcorder 12% 14% 13% 11% 12% 9% 13% 25%I 10% 10% 18%JL 9% 13% 11% 11% 12%
Action camera, such as 119 13 27 53 27 77 12 26 88 56 44 17 36 81 30 89

GoPro 12% 7% 13% 14% 11% 11% 9% 19% 11% 12% 16%L 8% 11% 13% 9% 13%
360-degree camera 77 15 14 35 12 41 14 25 47 33 32 11 33 43 19 58
8% 9% 7% 9% 5% 6% 11% 18%I 6% 7% 12%L 5% 10% 7% 6% 8%
___________________________________________________________________________________________

Page 43
Question B1BE
E. Action camera, such as GoPro

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 37 25 12 13 5 8 5 6 9 10 8 6 11 10 9 2 4 19 6 7 3
4% 5% 2% 11%GH 3% 6% 3% 2% 5% 4% 5% 2% 3% 12%M 10%MP 1% 5% 5% 2% 3% 3%
P
No 886 404 482 83 146 123 153 336 152 199 122 232 344 75 76 210 74 325 228 177 100
88% 83% 92%B 71% 85% 84% 91%D 94%DE 86% 88% 84% 87% 85% 86% 83% 94%MN 88% 86% 89% 90% 87%
F O
Maybe 82 56 26 20 20 15 10 13 14 16 14 27 48 2 7 8 6 31 22 13 12
8% 12%C 5% 17%G 12%H 10%H 6% 4% 8% 7% 10% 10% 12%NP 2% 7% 3% 7% 8% 9% 7% 11%
H
Don’t know 3 2 1 0 0 0 0 3 3 0 * * 0 0 * 3 0 2 1 0 *
* * * 0 0 0 0 1% 1% 0 * * 0 0 * 1%M 0 1% * 0 *
___________________________________________________________________________________________________

Page 44
Question B1BE
E. Action camera, such as GoPro
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 37 5 8 15 9 24 5 7 30 17 16 4 11 25 7 30
4% 3% 4% 4% 4% 4% 4% 5% 4% 4% 6% 2% 4% 4% 2% 4%
No 886 167 185 322 211 613 118 113 705 418 223 199 289 552 292 594
88% 92% 87% 85% 89% 88% 91% 81% 89% 88% 84% 91% 89% 87% 91% 87%
Maybe 82 7 19 38 18 53 7 19 58 39 28 13 24 55 23 59
8% 4% 9% 10% 8% 8% 6% 13% 7% 8% 11% 6% 7% 9% 7% 9%
Don’t know 3 1 0 3 0 3 0 0 3 * 0 3 0 3 1 3
* * 0 1% 0 * 0 0 * * 0 1% 0 1% * *
___________________________________________________________________________________________

Page 45
Question B1BF
F. 360-degree camera

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 17 8 8 5 6 0 4 1 4 4 7 1 3 1 6 2 4 10 0 2 4
2% 2% 2% 4%H 4%H 0 2% * 2% 2% 5%L 1% 1% 1% 7%MP 1% 5% 3%S 0 1% 4%S
No 928 445 483 105 151 128 157 341 157 212 129 248 375 80 78 213 70 340 241 183 107
92% 92% 93% 90% 88% 87% 93% 95%EF 89% 94% 90% 93% 93%Q 92% 85% 96%OQ 83% 90% 94% 93% 93%
Maybe 61 31 29 7 14 19 7 13 15 9 8 17 24 6 8 5 11 25 14 11 4
6% 6% 6% 6% 8% 13%GH 4% 4% 8% 4% 6% 6% 6% 6% 8%P 2% 13%P 7% 6% 6% 4%
Don’t know 3 2 1 0 1 0 0 2 2 0 * 0 1 0 0 2 0 1 1 1 *
* * * 0 * 0 0 1% 1% 0 * 0 * 0 0 1% 0 * * * *
___________________________________________________________________________________________________

Page 46
Question B1BF
F. 360-degree camera
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 17 2 1 12 2 11 5 3 14 9 7 0 7 10 5 12
2% 1% 1% 3% 1% 2% 4% 2% 2% 2% 3% 0 2% 2% 1% 2%
No 928 165 198 341 225 650 115 113 747 440 235 207 291 591 302 626
92% 91% 93% 90% 95% 94% 89% 81% 94%H 93% 88% 95%K 90% 93% 94% 91%
Maybe 61 14 13 23 11 31 9 22 33 24 24 11 27 33 14 46
6% 8% 6% 6% 5% 4% 7% 16%I 4% 5% 9% 5% 8% 5% 4% 7%
Don’t know 3 1 1 1 * 2 1 1 1 1 1 1 0 3 1 2
* * * * * * 1% 1% * * * * 0 * * *
___________________________________________________________________________________________

Page 47
Question B1BG
G. Digital point and shoot camera or camcorder

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 58 33 26 12 21 8 6 11 20 10 14 7 12 8 11 9 13 38 9 4 4
6% 7% 5% 10%H 12%GH 5% 4% 3% 11%L 4% 9%L 3% 3% 9% 12%MP 4% 15%MP 10%ST 4% 2% 3%
U
No 881 415 466 91 143 130 145 329 147 202 121 238 362 74 77 201 68 314 233 179 102
87% 85% 89% 79% 84% 88% 86% 92%DE 83% 90% 84% 90% 90% 85% 84% 90% 81% 83% 91%R 91%R 88%
Maybe 64 34 29 13 6 6 16 17 10 12 10 17 25 5 4 12 3 20 13 13 10
6% 7% 6% 11% 4% 4% 10% 5% 6% 5% 7% 7% 6% 6% 4% 5% 4% 5% 5% 7% 9%
Don’t know 5 4 1 0 1 4 0 1 1 0 0 4 4 0 0 1 0 4 1 1 0
1% 1% * 0 * 3% 0 * 1% 0 0 1% 1% 0 0 * 0 1% * * 0
___________________________________________________________________________________________________

Page 48
Question B1BG
G. Digital point and shoot camera or camcorder
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 58 15 10 23 10 28 12 20 38 19 28 11 24 34 16 43
6% 9% 5% 6% 4% 4% 9% 14%I 5% 4% 10%J 5% 7% 5% 5% 6%
No 881 155 185 330 210 623 113 100 717 424 219 197 278 562 286 595
87% 86% 87% 87% 88% 90% 86% 72% 90%H 89%K 82% 90%K 86% 88% 89% 87%
Maybe 64 9 17 20 17 37 5 15 40 28 19 10 18 39 21 43
6% 5% 8% 5% 7% 5% 4% 11% 5% 6% 7% 4% 6% 6% 6% 6%
Don’t know 5 1 0 5 0 5 1 4 1 4 1 1 4 2 0 5
1% * 0 1% 0 1% 1% 3%I * 1% * * 1% * 0 1%
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Page 49
Next, which of the following AUDIO products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 328 168 159 59 84 73 45 58 56 92 51 95 161 29 36 36 24 129 89 56 40

33% 35% 31% 51%G 49%G 50%G 27%H 16% 31% 41% 35% 36% 40%P 34%P 39%P 16% 28% 34% 35% 29% 34%
H H H
Headphones of any kind 230 113 117 44 48 58 35 41 33 66 35 70 121 24 27 25 7 78 68 45 33

23% 23% 22% 38%G 28%H 39%G 21%H 11% 18% 29% 24% 26% 30%P 27%P 29%PQ 11% 9% 21% 26% 23% 29%
H H Q Q
Portable Bluetooth 148 93 55 39 40 34 17 18 34 38 29 37 73 13 18 6 17 74 37 20 11

speaker 15% 19%C 11% 34%G 23%G 23%G 10% 5% 19% 17% 20% 14% 18%P 15%P 20%P 3% 20%P 20%T 15% 10% 10%
H H H U
Wi-Fi enabled speaker for 100 63 37 21 28 22 14 12 10 26 18 31 49 6 16 7 6 42 20 18 12

the home such as Sonos 10% 13%C 7% 18%H 17%H 15%H 8%H 3% 6% 12% 13% 12% 12%P 7% 17%P 3% 8% 11% 8% 9% 10%
Soundbar 59 37 22 8 11 13 12 14 19 13 8 11 21 7 7 12 5 38 10 7 3
6% 8% 4% 7% 7% 9% 7% 4% 11% 6% 6% 4% 5% 8% 8% 5% 6% 10%ST 4% 4% 3%
U
Portable MP3/digital 58 31 27 12 18 8 9 10 14 23 7 9 23 9 9 5 6 34 9 7 7
media player 6% 6% 5% 10%H 11%H 6% 5% 3% 8% 10%L 5% 3% 6% 11%P 10%P 2% 7% 9%S 4% 4% 6%
High resolution audio 34 13 21 5 16 6 3 4 1 13 3 6 14 7 6 4 1 17 9 5 2

player 3% 3% 4% 4% 9%GH 4% 2% 1% 1% 6%I 2% 2% 3% 8%P 7%P 2% 1% 5% 4% 2% 2%
___________________________________________________________________________________________________

Page 50
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 328 59 69 134 66 194 63 62 253 147 120 49 149 167 86 241
33% 33% 32% 35% 28% 28% 49%F 45% 32% 31%L 45%JL 22% 46%N 26% 27% 35%O
Headphones of any kind 230 40 47 97 46 148 41 33 193 111 81 30 109 117 60 170
23% 22% 22% 26% 19% 21% 32% 24% 24% 24%L 30%L 14% 34%N 18% 19% 25%O
Portable Bluetooth 148 26 32 57 33 70 36 37 108 45 76 24 71 74 36 112

speaker 15% 15% 15% 15% 14% 10% 28%F 27%I 14% 9% 29%JL 11% 22%N 12% 11% 16%
Wi-Fi enabled speaker for 100 17 18 53 12 57 18 20 75 46 33 15 50 44 30 70

the home such as Sonos 10% 9% 8% 14%E 5% 8% 14% 14% 9% 10% 12% 7% 16%N 7% 9% 10%
Soundbar 59 4 17 32 5 39 10 8 49 28 17 15 24 34 23 37
6% 2% 8%BE 9%BE 2% 6% 8% 6% 6% 6% 6% 7% 7% 5% 7% 5%
Portable MP3/digital 58 8 12 25 12 31 11 13 44 25 25 7 23 35 20 38
media player 6% 4% 6% 7% 5% 4% 8% 9% 6% 5% 9%L 3% 7% 5% 6% 6%
High resolution audio 34 2 6 22 5 14 12 5 29 16 16 2 17 16 9 25

player 3% 1% 3% 6%B 2% 2% 9%F 4% 4% 3% 6%L 1% 5% 3% 3% 4%
___________________________________________________________________________________________

Page 51

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 530 288 243 85 121 96 94 118 88 130 85 166 262 51 55 70 37 184 152 108 63
53% 59%C 47% 73%G 71%G 66%H 56%H 33% 50% 58% 59% 62% 65%P 59%P 60%P 31% 43% 49% 59% 55% 55%
H H Q
Headphones of any kind 383 199 184 68 76 79 77 74 62 91 63 120 198 46 42 42 15 118 112 86 52
38% 41% 35% 59%H 44%H 54%H 46%H 21% 35% 40% 44% 45% 49%P 53%P 45%PQ 19% 18% 31% 44%R 44%R 45%R
Q Q
Portable Bluetooth 271 166 105 63 69 46 41 44 57 56 54 81 137 30 30 20 19 112 78 47 25

speaker 27% 34%C 20% 54%F 40%G 32%H 25%H 12% 32% 25% 37%J 30% 34%P 34%P 33%P 9% 23%P 30% 30% 24% 21%
GH H
Wi-Fi enabled speaker for 203 117 86 43 49 44 30 28 26 50 37 61 102 22 23 20 13 69 52 47 23

the home such as Sonos 20% 24%C 17% 38%G 28%H 30%H 18%H 8% 15% 22% 26% 23% 25%P 25%P 25%P 9% 16% 18% 20% 24% 20%
H
Soundbar 150 95 56 25 34 30 23 37 33 40 20 37 66 18 19 24 12 64 40 24 17
15% 19%C 11% 21%H 20%H 20%H 14% 10% 18% 18% 14% 14% 16% 20% 21%P 11% 14% 17% 16% 12% 15%
Portable MP3/digital 140 82 58 23 40 22 23 30 31 45 22 26 64 22 15 18 8 66 38 20 12

media player 14% 17%C 11% 20%H 24%H 15% 14% 9% 17% 20%L 15% 10% 16%P 25%P 16% 8% 9% 17% 15% 10% 10%
High resolution audio 82 48 35 16 23 17 7 16 13 23 12 15 34 10 13 8 4 27 26 12 10

player 8% 10% 7% 14%G 13%G 12%H 4% 4% 8% 10% 9% 6% 8%P 11%P 14%P 4% 5% 7% 10% 6% 9%
H H
___________________________________________________________________________________________________

Page 52
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 530 92 113 219 107 345 84 85 418 261 166 83 218 298 146 384
53% 51% 53% 58%E 45% 50% 65%F 61% 53% 55%L 62%L 38% 67%N 47% 45% 56%O
Headphones of any kind 383 69 82 159 73 257 56 55 312 197 118 53 162 213 105 278
38% 38% 39% 42%E 31% 37% 43% 39% 39% 42%L 44%L 24% 50%N 33% 32% 41%O
Portable Bluetooth 271 44 55 115 56 162 47 53 206 119 107 36 109 155 68 203
speaker 27% 25% 26% 30% 24% 23% 36%F 38% 26% 25%L 40%JL 17% 34%N 24% 21% 30%O
Wi-Fi enabled speaker for 203 31 37 93 42 128 32 36 153 94 71 28 84 109 59 144

the home such as Sonos 20% 17% 18% 25% 18% 19% 24% 26% 19% 20% 27%L 13% 26%N 17% 18% 21%
Soundbar 150 19 34 78 19 97 28 25 119 72 50 27 59 89 45 105

15% 10% 16%E 21%BE 8% 14% 21% 18% 15% 15% 19% 12% 18% 14% 14% 15%
Portable MP3/digital 140 15 31 59 35 80 26 29 108 66 47 25 45 93 43 97

media player 14% 8% 14% 16% 15% 11% 20%F 21% 14% 14% 18% 11% 14% 15% 13% 14%
High resolution audio 82 13 13 42 14 49 19 8 68 36 31 9 27 51 22 61

player 8% 7% 6% 11% 6% 7% 14%F 6% 9% 8% 12%L 4% 8% 8% 7% 9%
___________________________________________________________________________________________

Page 53
Question B4G
G. Portable MP3/digital media player

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 58 31 27 12 18 8 9 10 14 23 7 9 23 9 9 5 6 34 9 7 7
6% 6% 5% 10%H 11%H 6% 5% 3% 8% 10%L 5% 3% 6% 11%P 10%P 2% 7% 9%S 4% 4% 6%
No 864 403 461 93 131 125 144 325 146 179 122 239 337 66 77 203 76 311 217 176 102
86% 83% 88%B 80% 76% 85% 85% 91%DE 82% 80% 85% 90%J 84% 75% 84% 91%MN 91% 83% 85% 89% 88%
Maybe 82 51 31 11 22 13 14 20 17 22 15 17 41 12 6 13 2 32 29 13 5
8% 11%C 6% 9% 13%H 9% 8% 6% 10% 10% 10% 6% 10% 14%P 7% 6% 3% 8% 11%U 6% 4%
Don’t know 4 1 3 0 0 0 2 3 1 1 * 2 3 0 0 2 0 0 1 1 2
* * 1% 0 0 0 1% 1% 1% * * 1% 1% 0 0 1% 0 0 1% 1% 2%R
___________________________________________________________________________________________________

Page 54
Question B4G
G. Portable MP3/digital media player
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 58 8 12 25 12 31 11 13 44 25 25 7 23 35 20 38
6% 4% 6% 7% 5% 4% 8% 9% 6% 5% 9%L 3% 7% 5% 6% 6%
No 864 165 181 316 202 610 104 111 683 406 220 192 279 539 278 586
86% 91% 86% 84% 85% 88% 80% 79% 86% 86% 82% 88% 86% 85% 86% 85%
Maybe 82 7 18 34 22 49 15 16 64 41 22 17 22 58 23 58
8% 4% 9% 9% 9% 7% 11% 11% 8% 9% 8% 8% 7% 9% 7% 9%
Don’t know 4 1 0 2 1 3 1 0 4 2 * 2 0 4 1 3
* 1% 0 * 1% * 1% 0 1% * * 1% 0 1% * *
___________________________________________________________________________________________

Page 55
Question B4J
J. Soundbar

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 59 37 22 8 11 13 12 14 19 13 8 11 21 7 7 12 5 38 10 7 3
6% 8% 4% 7% 7% 9% 7% 4% 11% 6% 6% 4% 5% 8% 8% 5% 6% 10%ST 4% 4% 3%
U
No 849 388 461 91 134 117 145 317 144 185 121 225 333 69 73 196 73 312 212 173 94
84% 80% 88%B 79% 78% 80% 86% 88%DE 81% 82% 84% 85% 82% 79% 79% 88% 86% 83% 83% 88% 81%
Maybe 91 58 33 17 22 17 11 23 13 27 12 26 45 10 12 12 6 27 30 17 14
9% 12%C 6% 15%H 13% 11% 6% 6% 7% 12% 8% 10% 11%P 12% 13% 5% 8% 7% 12% 9% 12%
Don’t know 9 3 5 0 4 0 1 4 1 0 3 3 5 * * 3 0 * 4 0 4
1% 1% 1% 0 2% 0 * 1% 1% 0 2% 1% 1% * * 2% 0 * 2% 0 4%RT
___________________________________________________________________________________________________

Page 56
Question B4J
J. Soundbar
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 59 4 17 32 5 39 10 8 49 28 17 15 24 34 23 37
6% 2% 8%BE 9%BE 2% 6% 8% 6% 6% 6% 6% 7% 7% 5% 7% 5%
No 849 161 177 293 217 590 102 115 668 395 216 191 265 538 274 575
84% 89%D 84% 78% 91%D 85% 78% 82% 84% 83% 81% 87% 82% 85% 85% 84%
Maybe 91 15 17 46 13 58 18 17 70 44 33 12 35 56 23 68
9% 8% 8% 12%E 6% 8% 14% 12% 9% 9% 12%L 5% 11% 9% 7% 10%
Don’t know 9 1 * 5 2 7 1 0 9 7 * 2 0 9 3 6
1% * * 1% 1% 1% 1% 0 1% 1% * 1% 0 1% 1% 1%
___________________________________________________________________________________________

Page 57
Question B4N
N. Portable Bluetooth speaker

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 148 93 55 39 40 34 17 18 34 38 29 37 73 13 18 6 17 74 37 20 11
15% 19%C 11% 34%G 23%G 23%G 10% 5% 19% 17% 20% 14% 18%P 15%P 20%P 3% 20%P 20%T 15% 10% 10%
H H H U
No 734 318 416 53 102 100 126 312 120 168 90 185 266 56 62 201 65 265 176 150 91
73% 65% 80%B 46% 60% 68%D 75%D 87%DE 68% 75%K 63% 70% 66% 64% 67% 90%MN 77% 70% 69% 76% 78%
E FG OQ
Maybe 123 73 49 23 30 13 25 27 23 19 25 44 64 16 12 14 3 38 40 28 13
12% 15%C 9% 20%H 17%H 9% 15%H 7% 13% 8% 17%J 17%J 16%P 19%P 13% 6% 3% 10% 16% 14% 12%
Q Q
Don’t know 3 2 1 0 0 0 1 2 1 * * 0 0 1 0 2 0 0 3 0 *
* * * 0 0 0 1% * 1% * * 0 0 2%M 0 1% 0 0 1% 0 *
___________________________________________________________________________________________________

Page 58
Question B4N
N. Portable Bluetooth speaker
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 148 26 32 57 33 70 36 37 108 45 76 24 71 74 36 112

15% 15% 15% 15% 14% 10% 28%F 27%I 14% 9% 29%JL 11% 22%N 12% 11% 16%
No 734 135 157 261 181 528 84 86 587 354 159 182 215 478 253 481
73% 75% 74% 69% 76% 76%G 64% 62% 74% 75%K 60% 83%JK 66% 75%M 79%P 70%
Maybe 123 18 23 58 23 92 10 15 98 74 30 12 38 81 32 91
12% 10% 11% 15% 10% 13% 8% 11% 12% 16%L 11% 6% 12% 13% 10% 13%
Don’t know 3 1 0 1 * 3 0 * 3 1 1 1 0 3 1 2
* 1% 0 * * * 0 * * * 1% * 0 * * *
___________________________________________________________________________________________

Page 59
Question B4O
O. Wi-Fi enabled speaker for the home such as Sonos

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 100 63 37 21 28 22 14 12 10 26 18 31 49 6 16 7 6 42 20 18 12
10% 13%C 7% 18%H 17%H 15%H 8%H 3% 6% 12% 13% 12% 12%P 7% 17%P 3% 8% 11% 8% 9% 10%
No 799 365 434 72 123 103 137 326 149 175 107 204 300 63 69 200 71 306 200 150 92
79% 75% 83%B 62% 72% 70% 81%D 91%DE 84% 78% 74% 77% 74% 73% 75% 90%MN 84% 81% 78% 76% 80%
FG O
Maybe 103 54 50 23 20 22 17 16 16 24 19 30 53 16 7 13 7 27 32 29 11
10% 11% 9% 20%H 12%H 15%H 10%H 5% 9% 11% 13% 11% 13%P 18%P 8% 6% 8% 7% 12% 15%R 9%
Don’t know 6 5 1 0 0 0 1 4 3 0 * 1 1 2 0 3 0 2 4 0 *
1% 1% * 0 0 0 1% 1% 1% 0 * 1% * 2% 0 1% 0 * 1% 0 *
___________________________________________________________________________________________________

Page 60
Question B4O
O. Wi-Fi enabled speaker for the home such as Sonos
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 100 17 18 53 12 57 18 20 75 46 33 15 50 44 30 70
10% 9% 8% 14%E 5% 8% 14% 14% 9% 10% 12% 7% 16%N 7% 9% 10%
No 799 149 173 282 195 559 99 103 637 378 195 188 239 523 262 537
79% 82% 82% 75% 82% 81% 76% 74% 80% 80% 73% 86%K 74% 82%M 81% 78%
Maybe 103 14 20 39 30 72 14 17 78 48 38 13 34 65 30 74
10% 8% 9% 10% 13% 10% 11% 12% 10% 10% 14%L 6% 10% 10% 9% 11%
Don’t know 6 1 1 3 1 6 0 0 6 2 1 3 1 4 1 5
1% 1% 1% 1% * 1% 0 0 1% * 1% 1% * 1% * 1%
___________________________________________________________________________________________

Page 61
Question B4P
P. High resolution audio player

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 34 13 21 5 16 6 3 4 1 13 3 6 14 7 6 4 1 17 9 5 2
3% 3% 4% 4% 9%GH 4% 2% 1% 1% 6%I 2% 2% 3% 8%P 7%P 2% 1% 5% 4% 2% 2%
No 921 437 484 100 146 128 161 341 162 201 132 249 367 77 79 213 80 350 228 185 103
91% 90% 93% 86% 85% 87% 96%D 95%DE 91% 90% 91% 94% 91% 89% 86% 96%MO 95% 93% 89% 94% 89%
EF F
Maybe 48 35 14 11 7 12 4 11 12 10 9 10 19 3 6 4 4 9 17 7 8
5% 7%C 3% 9%H 4% 8% 3% 3% 7% 5% 6% 4% 5% 4% 7% 2% 4% 2% 6% 4% 7%R
Don’t know 4 1 3 0 2 1 0 1 2 0 * 2 3 0 0 1 0 0 2 0 2
* * 1% 0 1% 1% 0 * 1% 0 * 1% 1% 0 0 1% 0 0 1% 0 2%R
___________________________________________________________________________________________________

Page 62
Question B4P
P. High resolution audio player
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 34 2 6 22 5 14 12 5 29 16 16 2 17 16 9 25
3% 1% 3% 6%B 2% 2% 9%F 4% 4% 3% 6%L 1% 5% 3% 3% 4%
No 921 168 199 331 223 642 111 131 723 435 236 208 298 580 299 622
91% 93% 94% 88% 94% 93%G 86% 94% 91% 92% 88% 95%K 92% 91% 93% 91%
Maybe 48 11 8 20 9 36 7 3 39 20 15 7 9 35 13 35
5% 6% 4% 5% 4% 5% 5% 2% 5% 4% 6% 3% 3% 6% 4% 5%
Don’t know 4 0 0 4 * 2 0 0 4 2 0 2 0 4 1 3
* 0 0 1% * * 0 0 1% * 0 1% 0 1% * *
___________________________________________________________________________________________

Page 63
Question B4Q
Q. Headphones of any kind

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 230 113 117 44 48 58 35 41 33 66 35 70 121 24 27 25 7 78 68 45 33

23% 23% 22% 38%G 28%H 39%G 21%H 11% 18% 29% 24% 26% 30%P 27%P 29%PQ 11% 9% 21% 26% 23% 29%
H H Q Q
No 624 287 336 48 95 68 92 283 115 134 81 146 205 41 50 179 69 259 144 111 63
62% 59% 64% 41% 56% 46% 54% 79%DE 65% 60% 56% 55% 51% 47% 55% 80%MN 82%MN 69%S 56% 56% 55%
FG O O TU
Maybe 153 86 67 24 28 21 42 33 29 25 28 50 78 22 15 17 7 40 44 41 19
15% 18% 13% 21%H 16% 14% 25%H 9% 16% 11% 19% 19%J 19%P 25%P 16% 8% 9% 11% 17% 21%R 16%
Q
Don’t know 1 * 1 0 0 0 0 1 1 0 * 0 0 0 0 1 0 0 1 0 *
* * * 0 0 0 0 * 1% 0 * 0 0 0 0 1% 0 0 * 0 *
___________________________________________________________________________________________________

Page 64
Question B4Q
Q. Headphones of any kind
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 230 40 47 97 46 148 41 33 193 111 81 30 109 117 60 170

23% 22% 22% 26% 19% 21% 32% 24% 24% 24%L 30%L 14% 34%N 18% 19% 25%O
No 624 112 130 217 165 435 74 84 483 277 149 164 163 422 217 407
62% 62% 61% 58% 69%D 63% 57% 61% 61% 58% 56% 75%JK 50% 66%M 67%P 59%
Maybe 153 29 35 62 27 108 15 22 119 85 38 23 53 96 45 108

15% 16% 16% 17% 11% 16% 12% 16% 15% 18%L 14% 11% 16% 15% 14% 16%
Don’t know 1 0 0 1 * 1 0 0 1 * 0 1 0 1 * 1
* 0 0 * * * 0 0 * * 0 * 0 * * *
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Page 65
You indicated that you might buy some type of HEADPHONES. Which of the following HEADPHONE products do you expect to buy as gifts during
the holiday season? Do you expect to buy ...
Base = Might buy headphones of any kind as gifts during the holiday season

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Any (Net) 306 158 148 62 61 67 51 56 52 80 52 87 157 35 34 33 13 103 86 65 40

80% 80% 80% 92%G 81% 85%G 66% 76% 85% 88%L 83% 73% 79% 76% 82% 77% 85% 88% 77% 76% 77%
H
Wireless/Wired headphones 248 128 120 51 51 54 42 46 40 71 39 75 125 26 28 28 12 91 65 50 33

(Subnet) 65% 64% 65% 75% 67% 69% 55% 62% 65% 78% 62% 63% 63% 56% 66% 65% 82% 77%S 58% 58% 64%
T
Wireless headphones 172 92 80 31 34 41 24 39 20 52 28 58 84 16 23 24 10 65 46 35 20

45% 46% 43% 45% 45% 53%G 31% 54%G 32% 57%I 44% 48% 43% 34% 56% 56% 65% 55% 41% 41% 38%
Wired headphones 115 55 59 32 24 22 21 12 27 28 17 31 60 18 10 7 3 42 30 19 19

30% 28% 32% 47%H 31% 29% 28% 16% 44% 31% 28% 26% 30% 39% 24% 16% 23% 36% 27% 22% 36%
Wireless/Wired earbuds 204 113 91 51 40 42 35 30 36 54 39 55 105 21 22 19 11 75 60 35 25

(Subnet) 53% 57% 49% 75%G 53% 53% 46% 41% 59% 59% 62% 46% 53% 46% 52% 44% 76% 64%T 54% 41% 48%
H
Wired earbuds 129 66 63 39 24 29 22 12 27 32 21 34 64 15 13 9 7 53 38 18 13

34% 33% 34% 57%E 31% 37%H 29% 16% 44% 36% 33% 29% 32% 33% 32% 21% 44% 45%T 34% 21% 24%
GH U
Wireless earbuds 115 65 51 20 22 24 22 23 14 29 28 32 56 13 16 14 6 35 38 25 15

30% 33% 27% 29% 30% 31% 29% 32% 23% 32% 45% 27% 28% 27% 39% 34% 43% 29% 34% 29% 30%
Sports or fitness 88 41 47 18 22 20 16 10 18 19 13 26 38 15 9 10 9 36 21 13 17
headphones 23% 21% 25% 26% 29% 25% 21% 13% 29% 21% 20% 22% 19% 32% 21% 22% 59% 30%T 19% 15% 33%T
___________________________________________________________________________________________________

Page 66
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Any (Net) 306 52 68 129 57 193 52 52 244 147 106 41 135 165 85 221
80% 75% 83% 81% 79% 75% 92% 94% 78% 75% 90%J 76% 84% 78% 82% 79%
Wireless/Wired headphones 248 40 56 104 49 158 39 42 197 126 78 34 112 132 66 182
(Subnet) 65% 57% 68% 65% 67% 62% 70% 76% 63% 64% 66% 63% 69% 62% 63% 65%
Wireless headphones 172 24 39 72 36 105 33 30 139 100 45 22 83 88 50 122

45% 35% 48% 45% 50% 41% 59% 54% 44% 51% 38% 41% 52% 41% 47% 44%
Wired headphones 115 19 28 44 24 77 14 16 92 46 43 17 47 64 25 90

30% 27% 34% 28% 33% 30% 26% 28% 30% 23% 36% 33% 29% 30% 23% 32%
Wireless/Wired earbuds 204 33 47 84 39 124 31 38 158 91 83 24 100 100 54 150

(Subnet) 53% 48% 57% 53% 54% 48% 56% 69% 51% 46% 70%JL 45% 62%N 47% 52% 54%
Wired earbuds 129 22 34 51 23 81 15 31 92 49 57 17 60 66 31 99

34% 32% 41% 32% 31% 32% 28% 56% 29% 25% 48%J 32% 37% 31% 30% 35%
Wireless earbuds 115 18 22 48 26 71 19 21 92 60 39 16 62 54 34 81

30% 27% 27% 30% 36% 28% 33% 38% 30% 31% 33% 30% 38%N 25% 33% 29%
Sports or fitness 88 11 12 45 19 59 18 22 64 42 31 11 40 46 21 67
headphones 23% 16% 15% 28% 27% 23% 33% 40% 21% 21% 26% 21% 25% 22% 20% 24%
___________________________________________________________________________________________

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Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Any (Net) 379 197 182 68 76 77 74 74 62 91 63 118 197 46 39 42 15 114 112 86 52

99% 99% 99% 100% 100% 98% 97% 100% 100% 100% 100% 98% 99% 100% 94% 100% 100% 97% 100% 100% 100%
Wireless/Wired headphones 339 175 164 64 65 68 70 66 53 83 52 111 174 39 37 38 15 106 95 78 46

(Subnet) 88% 88% 89% 94% 86% 86% 91% 89% 85% 91% 82% 93% 88% 85% 90% 90% 100% 90% 85% 91% 89%
Wireless headphones 266 145 121 47 50 55 53 57 38 64 42 94 134 29 35 33 12 85 76 62 35

69% 73% 65% 69% 65% 70% 70% 77% 61% 71% 67% 78% 68% 64% 84% 77% 83% 72% 68% 72% 68%
Wired headphones 183 87 96 45 36 37 35 25 36 42 30 48 92 30 16 14 6 53 52 40 28

48% 44% 52% 66%H 47% 47% 45% 35% 58% 46% 48% 40% 47% 65% 39% 34% 37% 45% 47% 47% 53%
Wireless/Wired earbuds 295 160 135 62 59 63 54 48 46 73 56 85 155 38 27 27 13 89 93 57 42

(Subnet) 77% 81% 73% 91%G 78% 81% 71% 66% 75% 80% 90%L 71% 78% 82% 65% 64% 90% 75% 83%T 66% 81%
H
Wired earbuds 207 104 103 53 41 47 36 26 40 48 36 57 105 31 19 16 8 65 66 35 29

54% 52% 56% 77%E 53% 60%H 47% 35% 65% 53% 57% 47% 53% 68% 45% 37% 52% 55% 60%T 41% 55%
GH
Wireless earbuds 192 104 88 31 41 38 38 39 24 49 43 53 96 25 21 22 9 53 64 41 31

50% 52% 48% 45% 54% 48% 50% 53% 40% 54% 69%I 45% 48% 54% 51% 53% 57% 45% 58% 48% 60%
L
Sports or fitness 162 89 73 34 31 34 36 23 29 30 25 51 79 20 14 15 10 47 45 34 29

headphones 42% 45% 39% 49% 40% 43% 46% 31% 48% 33% 40% 42% 40% 44% 34% 36% 64% 40% 40% 39% 56%
___________________________________________________________________________________________________

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Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Any (Net) 379 68 82 157 73 254 56 55 309 193 118 53 158 213 105 275
99% 98% 100% 99% 100% 99% 100% 100% 99% 98% 100% 100% 98% 100% 100% 99%
Wireless/Wired headphones 339 62 73 139 65 232 43 52 274 178 101 47 143 188 93 246
(Subnet) 88% 89% 89% 87% 90% 90% 77% 95% 88% 90% 85% 88% 89% 88% 89% 88%
Wireless headphones 266 42 56 114 53 179 40 45 214 153 70 36 118 146 78 188
69% 61% 69% 72% 73% 70% 72% 83% 69% 78%K 59% 67% 73% 69% 74% 68%
Wired headphones 183 33 44 68 38 128 18 28 144 80 63 28 76 100 44 139

48% 48% 53% 43% 52% 50% 32% 51% 46% 41% 53% 53% 47% 47% 42% 50%
Wireless/Wired earbuds 295 52 70 116 58 191 43 50 232 148 101 36 128 160 74 220
(Subnet) 77% 74% 85% 73% 79% 74% 77% 91% 74% 75% 86%L 68% 79% 75% 71% 79%
Wired earbuds 207 38 50 84 36 140 27 40 155 94 78 26 81 120 47 160

54% 55% 61% 53% 49% 55% 48% 73% 50% 48% 66%J 49% 50% 56% 45% 57%
Wireless earbuds 192 31 42 78 42 130 30 32 154 107 53 28 86 106 53 140

50% 45% 51% 49% 58% 51% 53% 59% 50% 55% 45% 53% 53% 50% 51% 50%
Sports or fitness 162 24 35 69 34 105 27 35 118 81 55 15 64 92 34 128

headphones 42% 35% 42% 43% 46% 41% 47% 63% 38% 41% 46% 29% 40% 43% 33% 46%O
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Question B63C
the holiday season? Do you expect to buy . .
C. Sports or fitness headphones

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Yes 88 41 47 18 22 20 16 10 18 19 13 26 38 15 9 10 9 36 21 13 17
23% 21% 25% 26% 29% 25% 21% 13% 29% 21% 20% 22% 19% 32% 21% 22% 59% 30%T 19% 15% 33%T
No 219 109 110 34 45 45 40 50 32 59 38 68 118 26 28 26 5 71 66 52 22

57% 55% 60% 51% 60% 57% 53% 68% 52% 65% 60% 57% 60% 56% 66% 62% 36% 60% 59% 61% 43%
Maybe 74 48 26 16 8 14 20 13 11 11 13 25 41 5 6 6 1 11 24 21 12
19% 24% 14% 23% 11% 18% 26% 18% 18% 12% 20% 21% 21% 11% 13% 13% 5% 10% 22% 25%R 23%
Don’t know 2 1 2 0 0 0 1 1 0 1 0 1 1 0 0 1 0 0 1 0 1
1% * 1% 0 0 0 1% 1% 0 1% 0 1% * 0 0 2% 0 0 1% 0 1%
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Page 70
Question B63C
C. Sports or fitness headphones
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Yes 88 11 12 45 19 59 18 22 64 42 31 11 40 46 21 67
23% 16% 15% 28% 27% 23% 33% 40% 21% 21% 26% 21% 25% 22% 20% 24%
No 219 44 46 89 39 150 29 20 192 115 64 37 98 119 69 150

57% 64% 57% 56% 54% 58% 52% 37% 61% 59% 54% 69% 60% 56% 66% 54%
Maybe 74 13 22 24 14 46 8 13 54 39 24 4 24 45 13 61
19% 19% 27% 15% 20% 18% 15% 23% 17% 20% 20% 7% 15% 21% 13% 22%
Don’t know 2 1 1 1 0 2 1 0 2 1 0 1 0 2 1 1
1% 1% 1% * 0 1% 1% 0 1% * 0 2% 0 1% 1% *
___________________________________________________________________________________________

Page 71
Question B63E
E. Wireless headphones

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Yes 172 92 80 31 34 41 24 39 20 52 28 58 84 16 23 24 10 65 46 35 20
45% 46% 43% 45% 45% 53%G 31% 54%G 32% 57%I 44% 48% 43% 34% 56% 56% 65% 55% 41% 41% 38%
No 115 53 62 21 26 23 23 15 23 26 21 26 64 17 7 8 3 32 34 23 16
30% 27% 34% 31% 35% 30% 30% 21% 38% 28% 33% 22% 32% 36% 16% 19% 17% 28% 31% 27% 31%
Maybe 94 53 41 16 15 14 30 17 18 12 14 36 50 14 12 9 3 20 31 27 15
25% 27% 22% 24% 20% 18% 39%F 23% 29% 13% 23% 30%J 25% 30% 29% 21% 18% 17% 27% 31% 30%
Don’t know 2 * 1 0 0 0 0 2 * 1 0 0 0 0 0 2 0 0 1 * *
* * 1% 0 0 0 0 2% 1% 1% 0 0 0 0 0 4%M 0 0 1% * 1%
___________________________________________________________________________________________________

Page 72
Question B63E
E. Wireless headphones
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Yes 172 24 39 72 36 105 33 30 139 100 45 22 83 88 50 122

45% 35% 48% 45% 50% 41% 59% 54% 44% 51% 38% 41% 52% 41% 47% 44%
No 115 27 25 43 20 77 15 9 96 43 48 17 43 65 26 90
30% 39% 31% 27% 27% 30% 27% 16% 31% 22% 41%J 32% 27% 31% 24% 32%
Maybe 94 18 17 42 17 74 7 16 76 53 25 14 35 58 28 66
25% 26% 21% 26% 23% 29% 13% 28% 24% 27% 21% 25% 22% 27% 27% 24%
Don’t know 2 0 0 1 * 1 * * 1 1 0 1 0 2 1 *
* 0 0 1% * * 1% 1% * * 0 1% 0 1% 1% *
___________________________________________________________________________________________

Page 73
Question B63F
F. Wired headphones

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Yes 115 55 59 32 24 22 21 12 27 28 17 31 60 18 10 7 3 42 30 19 19
30% 28% 32% 47%H 31% 29% 28% 16% 44% 31% 28% 26% 30% 39% 24% 16% 23% 36% 27% 22% 36%
No 199 112 87 23 40 42 42 47 26 49 33 71 106 16 25 27 9 65 59 45 24

52% 56% 47% 34% 53% 53% 55% 64%D 42% 54% 52% 60% 53% 35% 61% 64% 63% 55% 53% 53% 47%
Maybe 68 31 37 12 12 14 14 14 9 14 13 17 32 12 6 7 2 11 22 21 9
18% 16% 20% 18% 16% 18% 18% 18% 14% 15% 20% 14% 16% 26% 15% 18% 15% 10% 20% 25%R 17%
Don’t know 1 0 1 0 0 0 0 1 0 * 0 0 0 0 0 1 0 0 * * 0
* 0 * 0 0 0 0 1% 0 1% 0 0 0 0 0 2%M 0 0 * * 0
___________________________________________________________________________________________________

Page 74
Question B63F
F. Wired headphones
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Yes 115 19 28 44 24 77 14 16 92 46 43 17 47 64 25 90
30% 27% 34% 28% 33% 30% 26% 28% 30% 23% 36% 33% 29% 30% 23% 32%
No 199 36 38 90 35 128 38 27 168 116 56 25 85 112 60 139

52% 52% 47% 57% 48% 50% 68% 48% 54% 59% 47% 46% 53% 53% 58% 50%
Maybe 68 15 16 24 14 52 3 12 51 34 20 11 29 36 19 49
18% 21% 20% 15% 19% 20% 6% 22% 16% 17% 17% 20% 18% 17% 18% 17%
Don’t know 1 0 0 1 0 * 0 * * * 0 * 0 1 * *
* 0 0 1% 0 * 0 1% * * 0 1% 0 * * *
___________________________________________________________________________________________

Page 75
Question B63G
G. Wireless earbuds

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Yes 115 65 51 20 22 24 22 23 14 29 28 32 56 13 16 14 6 35 38 25 15
30% 33% 27% 29% 30% 31% 29% 32% 23% 32% 45% 27% 28% 27% 39% 34% 43% 29% 34% 29% 30%
No 188 94 94 37 35 41 38 32 37 41 19 66 101 21 20 19 6 65 46 45 20
49% 48% 51% 55% 46% 52% 49% 44% 60%K 45% 30% 55%K 51% 46% 49% 45% 43% 55% 41% 52% 39%
Maybe 77 39 38 11 19 13 16 16 10 20 15 21 40 13 5 8 2 18 26 16 16
20% 20% 20% 17% 25% 17% 21% 21% 17% 22% 24% 18% 20% 27% 13% 19% 15% 15% 23% 19% 30%
Don’t know 2 0 2 0 0 0 1 2 0 1 1 1 1 0 0 1 0 0 2 0 1
1% 0 1% 0 0 0 1% 2% 0 1% 1% 1% 1% 0 0 2% 0 0 2% 0 1%
___________________________________________________________________________________________________

Page 76
Question B63G
G. Wireless earbuds
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Yes 115 18 22 48 26 71 19 21 92 60 39 16 62 54 34 81
30% 27% 27% 30% 36% 28% 33% 38% 30% 31% 33% 30% 38%N 25% 33% 29%
No 188 38 39 80 30 124 26 23 155 88 65 24 75 106 51 137

49% 55% 48% 51% 41% 48% 46% 41% 50% 45% 55% 45% 46% 50% 49% 49%
Maybe 77 12 19 30 16 59 11 11 62 47 14 12 24 52 19 59
20% 18% 24% 19% 22% 23% 20% 21% 20% 24%K 12% 23% 15% 24% 18% 21%
Don’t know 2 0 1 1 1 2 1 0 2 1 0 1 1 2 1 2
1% 0 1% * 1% 1% 1% 0 1% 1% 0 2% 1% 1% 1% 1%
___________________________________________________________________________________________

Page 77
Question B63H
H. Wired earbuds

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 383 199 184* 68* 76* 79* 77* 74* 62* 91* 63* 120* 198 46** 42** 42* 15** 118* 112* 86* 52*
Yes 129 66 63 39 24 29 22 12 27 32 21 34 64 15 13 9 7 53 38 18 13
34% 33% 34% 57%E 31% 37%H 29% 16% 44% 36% 33% 29% 32% 33% 32% 21% 44% 45%T 34% 21% 24%
GH U
No 172 93 78 15 35 31 40 45 21 41 26 63 92 15 23 24 7 52 44 50 23
45% 47% 43% 23% 47%D 40% 52%D 62%DF 35% 45% 42% 52% 47% 32% 55% 58% 48% 44% 39% 59%S 44%
Maybe 78 38 40 13 17 18 14 14 13 16 15 22 41 16 5 7 1 12 28 18 16
20% 19% 22% 20% 22% 23% 19% 19% 21% 17% 24% 19% 21% 34% 13% 16% 8% 10% 25%R 20% 31%R
Don’t know 4 1 3 0 0 0 1 2 0 2 * 1 1 0 0 2 0 1 1 * 1
1% 1% 1% 0 0 0 1% 3% 0 2% 1% 1% * 0 0 6%M 0 1% 1% * 1%
___________________________________________________________________________________________________

Page 78
Question B63H
H. Wired earbuds
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 383 69* 82* 159* 73* 257 56** 55** 312 197 118* 53* 162* 213 105 278
Yes 129 22 34 51 23 81 15 31 92 49 57 17 60 66 31 99
34% 32% 41% 32% 31% 32% 28% 56% 29% 25% 48%J 32% 37% 31% 30% 35%
No 172 30 31 74 36 114 29 15 153 101 40 25 81 89 55 117

45% 44% 38% 47% 50% 44% 51% 27% 49% 51%K 34% 47% 50% 42% 52% 42%
Maybe 78 16 16 32 13 59 11 10 64 45 21 9 21 54 16 61
20% 23% 20% 20% 18% 23% 20% 18% 20% 23% 18% 17% 13% 25%M 16% 22%
Don’t know 4 1 1 1 1 3 1 0 3 1 0 2 0 4 2 1
1% 1% 1% 1% 1% 1% 1% 0 1% 1% 0 4% 0 2% 2% 1%
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Page 79
Next, which of the following COMPUTER products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 289 150 138 47 64 54 34 73 43 73 52 70 132 25 30 44 21 105 73 52 36

29% 31% 27% 41%G 37%G 37%G 20% 20% 24% 33% 36% 26% 33%P 29% 33%P 20% 25% 28% 29% 26% 31%
H H H
Notebook or laptop 126 76 50 19 19 29 18 34 18 21 27 34 45 13 18 24 9 53 29 13 19

computer (Subnet) 12% 16%C 10% 16% 11% 20%H 11% 10% 10% 9% 19%J 13% 11% 15% 20% 11% 11% 14%T 11% 7% 16%T
2 in 1 notebook or 88 56 32 13 14 22 12 21 13 15 20 25 32 13 16 13 6 43 14 12 14
laptop computer 9% 11%C 6% 11% 8% 15%H 7% 6% 8% 7% 14% 9% 8% 15%P 18%MP 6% 7% 11% 6% 6% 12%
computer that is not a 7% 9%C 5% 10% 7% 10% 5% 6% 6% 5% 10% 7% 5% 4% 13%M 7% 7% 7% 8% 3% 7%
2 in 1 device
Tablet computer, such as 123 51 71 23 30 27 13 24 23 34 25 22 50 18 17 14 12 54 39 17 8

the iPad or Kindle Fire 12% 11% 14% 20%G 18%H 19%GH 8% 7% 13% 15%L 17%L 8% 12%P 21%P 19%P 6% 14% 14% 15% 9% 7%
H
External storage device, 91 59 32 21 28 20 9 11 11 21 22 28 46 10 16 6 5 36 23 17 12

such as an external hard 9% 12%C 6% 18%G 16%G 14%H 5% 3% 6% 9% 15%I 11% 11%P 11%P 18%P 3% 6% 10% 9% 9% 11%
drive H H
Multi-function printer 80 39 41 13 20 8 16 22 15 22 17 17 33 10 11 14 5 42 11 15 12
capable of printing, 8% 8% 8% 11% 12% 6% 10% 6% 9% 10% 12% 7% 8% 11% 12% 6% 6% 11%S 4% 8% 10%
copying and scanning
Any device for a wireless 69 43 26 11 12 14 9 14 9 8 14 17 31 8 9 6 5 26 11 12 7

home network, such as a 7% 9% 5% 9% 7% 10% 6% 4% 5% 4% 10%J 6% 8%P 9%P 10%P 2% 6% 7% 4% 6% 6%
wireless router or whole
home Wi-Fi system
Desktop computer 58 35 24 13 16 13 4 11 8 11 16 12 21 5 11 10 6 37 5 8 5
6% 7% 5% 11%GH 9%H 9%H 3% 3% 4% 5% 11%L 4% 5% 5% 12%P 4% 7% 10%ST 2% 4% 4%
eReader, such as the 51 30 20 12 15 8 3 8 3 20 10 9 22 8 6 6 2 19 16 11 1

Amazon Kindle or Nook 5% 6% 4% 11%GH 9%GH 6% 2% 2% 1% 9%IL 7% 3% 5% 10%P 7% 2% 2% 5% 6% 6% 1%
___________________________________________________________________________________________________

Page 80
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 289 57 51 121 60 156 61 56 203 126 89 52 122 145 90 199
29% 32% 24% 32% 25% 22% 47%F 41%I 25% 27% 33% 24% 38%N 23% 28% 29%
Notebook or laptop 126 21 17 62 25 70 28 22 89 54 39 22 52 62 42 84

computer (Subnet) 12% 12% 8% 16%C 11% 10% 22%F 16% 11% 11% 15% 10% 16%N 10% 13% 12%
2 in 1 notebook or 88 9 14 45 20 50 17 17 65 41 32 10 39 44 28 60
laptop computer 9% 5% 7% 12%B 8% 7% 13% 12% 8% 9% 12%L 5% 12% 7% 9% 9%
computer that is not a 7% 8% 5% 8% 4% 6% 12% 6% 6% 6% 7% 7% 9% 5% 6% 7%
2 in 1 device
Tablet computer, such as 123 32 23 39 29 62 23 35 82 44 49 23 60 58 35 88

the iPad or Kindle Fire 12% 18% 11% 10% 12% 9% 17%F 25%I 10% 9% 18%J 10% 19%N 9% 11% 13%
External storage device, 91 11 15 45 20 51 24 15 71 38 32 17 42 47 23 68

such as an external hard 9% 6% 7% 12% 8% 7% 18%F 11% 9% 8% 12% 8% 13%N 7% 7% 10%
drive
Multi-function printer 80 10 8 35 27 37 19 22 57 38 27 14 27 53 28 51
capable of printing, 8% 6% 4% 9%C 11%C 5% 15%F 16%I 7% 8% 10% 6% 8% 8% 9% 8%
Any device for a wireless 69 10 10 37 12 31 11 17 39 34 20 5 26 31 16 53

home network, such as a 7% 6% 5% 10% 5% 4% 8% 12%I 5% 7%L 7% 2% 8% 5% 5% 8%
home Wi-Fi system
Desktop computer 58 8 5 36 10 29 16 12 41 26 18 12 29 28 14 44
6% 5% 2% 10%CE 4% 4% 12%F 8% 5% 6% 7% 5% 9%N 4% 4% 6%
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Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
eReader, such as the 51 9 7 15 19 31 3 14 33 14 21 12 17 30 15 36

Amazon Kindle or Nook 5% 5% 4% 4% 8% 4% 3% 10% 4% 3% 8%J 6% 5% 5% 5% 5%
___________________________________________________________________________________________

Page 82

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 504 264 240 71 118 85 79 131 83 121 78 143 241 47 47 79 40 170 140 99 65
50% 54%C 46% 62%H 69%G 58%H 47%H 37% 47% 54% 54% 54% 60%P 54%P 51%P 36% 47% 45% 54% 50% 56%
H

computer (Subnet) 25% 28% 22% 36%H 29%H 31%H 25% 18% 26% 22% 24% 29% 27%P 32%P 32%P 17% 25% 25% 24% 19% 36%RST
2 in 1 notebook or 182 98 84 28 41 33 27 45 36 38 27 51 81 24 25 26 14 70 42 32 30
laptop computer 18% 20% 16% 24%H 24%H 23%H 16% 13% 20% 17% 18% 19% 20%P 28%P 27%P 11% 17% 19% 16% 16% 26%

computer that is not a 17% 19% 15% 29%H 21% 21%H 17% 12% 20% 16% 17% 21% 20%P 20% 20% 11% 21% 18% 19% 13% 21%
2 in 1 device
Tablet computer, such as 235 110 124 31 52 52 38 56 42 63 36 61 106 27 30 34 21 92 78 35 22

the iPad or Kindle Fire 23% 23% 24% 26% 30%H 35%H 22% 16% 24% 28% 25% 23% 26%P 31%P 33%P 15% 25% 25% 31%T 18% 19%
U
External storage device, 181 114 67 32 60 37 23 27 32 40 41 48 101 22 19 15 9 62 51 42 22

such as an external hard 18% 23%C 13% 28%G 35%G 25%H 14%H 8% 18% 18% 29%J 18% 25%P 25%P 20%P 7% 10% 17% 20% 21% 19%
drive H H L Q
Any device for a wireless 146 91 55 27 35 21 21 33 24 27 27 41 65 15 18 18 11 51 38 26 15

home network, such as a 14% 19%C 11% 23%H 21%H 14% 12% 9% 13% 12% 19% 16% 16%P 17% 20%P 8% 12% 13% 15% 13% 13%
home Wi-Fi system
Multi-function printer 146 68 78 22 30 12 27 52 21 39 23 38 59 14 14 34 8 58 30 30 22

capable of printing, 14% 14% 15% 19% 17% 8% 16% 15% 12% 17% 16% 14% 15% 16% 15% 15% 10% 16% 12% 15% 19%
eReader, such as the 133 80 53 18 39 17 18 32 22 32 27 26 58 17 10 21 11 51 39 26 9

Amazon Kindle or Nook 13% 16%C 10% 16% 23%G 12% 11% 9% 13% 14% 19%L 10% 14% 20%P 11% 10% 13% 14% 15% 13% 7%
H
___________________________________________________________________________________________________

Page 83

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115

11% 13% 8% 17%G 15% 15%H 7% 8% 9% 8% 17%J 10% 11% 5% 18%N 10% 12% 15%ST 6% 8% 13%S
H
___________________________________________________________________________________________________

Page 84
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 504 92 93 212 108 309 81 84 380 246 140 92 202 277 147 357
50% 51% 44% 56%C 45% 45% 62%F 60% 48% 52%L 52% 42% 62%N 43% 46% 52%
E
computer (Subnet) 25% 24% 22% 30%E 20% 22% 35%F 34% 23% 24% 30% 20% 31%N 21% 22% 26%
2 in 1 notebook or 182 26 38 85 33 107 30 38 133 80 67 26 72 102 49 133

laptop computer 18% 15% 18% 22%E 14% 15% 23% 27% 17% 17% 25%L 12% 22% 16% 15% 19%

computer that is not a 17% 19% 17% 18% 14% 16% 21% 27%I 16% 17% 19% 15% 24%N 14% 15% 18%
2 in 1 device
Tablet computer, such as 235 41 44 101 50 139 46 47 176 106 75 44 106 123 68 167
the iPad or Kindle Fire 23% 23% 21% 27% 21% 20% 35%F 33% 22% 22% 28% 20% 33%N 19% 21% 24%
External storage device, 181 28 31 77 45 106 31 38 135 93 52 31 67 112 38 143

such as an external hard 18% 16% 14% 20% 19% 15% 24% 27% 17% 20% 20% 14% 21% 18% 12% 21%O
drive
Any device for a wireless 146 20 19 73 34 80 20 31 96 71 39 21 54 76 38 108

home network, such as a 14% 11% 9% 19%C 14% 11% 16% 22%I 12% 15% 15% 10% 17% 12% 12% 16%
home Wi-Fi system
Multi-function printer 146 18 19 69 40 82 25 36 100 64 44 31 41 101 58 88

capable of printing, 14% 10% 9% 18%C 17%C 12% 20% 26%I 13% 13% 16% 14% 13% 16% 18% 13%
eReader, such as the 133 24 29 47 33 75 12 33 89 51 48 26 41 83 42 91

Amazon Kindle or Nook 13% 13% 14% 13% 14% 11% 9% 24%I 11% 11% 18%J 12% 13% 13% 13% 13%
___________________________________________________________________________________________

Page 85
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686

11% 7% 4% 16%B 10% 9% 15% 17% 10% 11% 13% 9% 14% 9% 9% 11%
C
___________________________________________________________________________________________

Page 86
Question B5A
A. Desktop computer

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 58 35 24 13 16 13 4 11 8 11 16 12 21 5 11 10 6 37 5 8 5
6% 7% 5% 11%GH 9%H 9%H 3% 3% 4% 5% 11%L 4% 5% 5% 12%P 4% 7% 10%ST 2% 4% 4%
No 901 423 478 96 146 124 157 331 161 208 119 239 359 83 76 201 74 320 241 182 100
89% 87% 92% 83% 85% 85% 93%D 92%DF 91% 92%K 83% 90% 89% 95%O 82% 90% 88% 85% 94%R 92%R 87%
U
Maybe 49 29 20 7 10 9 7 16 8 6 9 16 23 0 6 12 5 19 10 8 10
5% 6% 4% 6% 6% 6% 4% 5% 5% 3% 6% 6% 6% 0 6% 5% 5% 5% 4% 4% 9%
Don’t know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 87
Question B5A
A. Desktop computer
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 58 8 5 36 10 29 16 12 41 26 18 12 29 28 14 44
6% 5% 2% 10%CE 4% 4% 12%F 8% 5% 6% 7% 5% 9%N 4% 4% 6%
No 901 168 203 316 214 630 110 116 720 422 234 199 278 577 294 607
89% 93%D 96%D 84% 90% 91% 85% 83% 90% 89% 87% 91% 86% 91% 91% 89%
Maybe 49 5 5 25 15 34 4 12 35 26 15 8 18 31 15 34
5% 3% 2% 7% 6% 5% 3% 8% 4% 5% 6% 3% 5% 5% 5% 5%
Don’t know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________

Page 88
Question B5C
C. Multi-function printer capable of printing, copying and scanning

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 80 39 41 13 20 8 16 22 15 22 17 17 33 10 11 14 5 42 11 15 12
8% 8% 8% 11% 12% 6% 10% 6% 9% 10% 12% 7% 8% 11% 12% 6% 6% 11%S 4% 8% 10%
No 862 418 444 94 141 135 141 305 157 186 121 228 344 74 79 189 76 318 226 167 93
85% 86% 85% 81% 83% 92% 84% 85% 88% 83% 84% 86% 85% 84% 85% 85% 90% 84% 88% 85% 81%
Maybe 66 29 37 9 10 3 11 31 5 17 7 20 27 4 2 19 3 17 19 15 10
7% 6% 7% 7% 6% 2% 6% 9% 3% 8% 5% 8% 7% 5% 3% 9% 3% 4% 7% 8% 9%
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 89
Question B5C
C. Multi-function printer capable of printing, copying and scanning
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 80 10 8 35 27 37 19 22 57 38 27 14 27 53 28 51
8% 6% 4% 9%C 11%C 5% 15%F 16%I 7% 8% 10% 6% 8% 8% 9% 8%
No 862 163 193 308 198 611 105 103 695 410 224 188 284 535 264 598
85% 90% 91%DE 82% 83% 88% 80% 74% 87%H 86% 84% 86% 87% 84% 82% 87%O
Maybe 66 8 11 34 14 44 6 14 43 26 16 16 14 48 30 37
7% 4% 5% 9% 6% 6% 5% 10% 5% 5% 6% 8% 4% 8% 9%P 5%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 90
Question B5E
E. External storage device, such as an external hard drive

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 91 59 32 21 28 20 9 11 11 21 22 28 46 10 16 6 5 36 23 17 12
9% 12%C 6% 18%G 16%G 14%H 5% 3% 6% 9% 15%I 11% 11%P 11%P 18%P 3% 6% 10% 9% 9% 11%
H H
No 826 372 454 84 111 110 145 331 145 185 102 218 303 65 73 208 76 314 206 155 93
82% 76% 87%B 72% 65% 75% 86%D 92%DE 82% 82%K 71% 82%K 75% 75% 79% 93%MN 90%M 83% 80% 79% 80%
E FG O
Maybe 90 55 35 11 32 17 14 16 22 19 19 20 55 12 3 9 4 26 28 24 10
9% 11%C 7% 9% 19%H 11%H 9% 4% 12% 8% 13% 8% 14%O 14%OP 3% 4% 5% 7% 11% 12% 9%
P
Don’t know 1 1 0 0 1 0 0 * 0 0 1 0 0 0 1 * 0 0 0 1 *
* * 0 0 * 0 0 * 0 0 1% 0 0 0 1% * 0 0 0 * *
___________________________________________________________________________________________________

Page 91
Question B5E
E. External storage device, such as an external hard drive
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 91 11 15 45 20 51 24 15 71 38 32 17 42 47 23 68
9% 6% 7% 12% 8% 7% 18%F 11% 9% 8% 12% 8% 13%N 7% 7% 10%
No 826 153 181 300 193 587 100 101 659 381 214 188 258 524 283 543
82% 84% 85% 80% 81% 85% 76% 73% 83% 80% 80% 86% 79% 82% 88%P 79%
Maybe 90 17 15 32 26 55 7 23 65 55 21 14 25 65 15 74
9% 9% 7% 9% 11% 8% 5% 16% 8% 12% 8% 6% 8% 10% 5% 11%O
Don’t know 1 0 1 0 * 1 0 0 1 * 1 0 0 1 * 1
* 0 * 0 * * 0 0 * * * 0 0 * * *
___________________________________________________________________________________________

Page 92
Question B5F
F. Any device for a wireless home network, such as a wireless router or whole home Wi-Fi system

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 69 43 26 11 12 14 9 14 9 8 14 17 31 8 9 6 5 26 11 12 7
7% 9% 5% 9% 7% 10% 6% 4% 5% 4% 10%J 6% 8%P 9%P 10%P 2% 6% 7% 4% 6% 6%
No 860 395 466 89 136 126 147 324 153 198 117 225 339 72 74 203 74 325 218 171 101
85% 81% 89%B 77% 79% 86% 88% 90%DE 86% 88% 81% 84% 84% 83% 80% 91%MO 88% 86% 85% 87% 87%
Maybe 77 48 29 16 23 7 11 19 15 19 13 24 34 7 9 13 6 24 26 14 8
8% 10%C 6% 14%H 13%H 5% 7% 5% 8% 8% 9% 9% 8% 9% 10% 6% 7% 6% 10% 7% 7%
Don’t know 1 1 * 0 0 0 0 1 1 0 * 0 0 0 0 1 0 1 * 0 *
* * * 0 0 0 0 * * 0 * 0 0 0 0 1% 0 * * 0 *
___________________________________________________________________________________________________

Page 93
Question B5F
F. Any device for a wireless home network, such as a wireless router or whole home Wi-Fi system
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 69 10 10 37 12 31 11 17 39 34 20 5 26 31 16 53
7% 6% 5% 10% 5% 4% 8% 12%I 5% 7%L 7% 2% 8% 5% 5% 8%
No 860 160 192 304 204 612 110 108 699 402 228 197 270 558 283 577
85% 89% 91%D 81% 86% 88% 84% 78% 88%H 85% 85% 90% 83% 88% 88% 84%
Maybe 77 10 9 36 22 49 10 14 56 36 19 16 28 45 22 55
8% 6% 4% 9% 9% 7% 7% 10% 7% 8% 7% 7% 9% 7% 7% 8%
Don’t know 1 * 1 0 * 1 0 0 1 1 * 0 0 1 1 1
* * * 0 * * 0 0 * * * 0 0 * * *
___________________________________________________________________________________________

Page 94
Question B5N
N. eReader, such as the Amazon Kindle or Nook

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 51 30 20 12 15 8 3 8 3 20 10 9 22 8 6 6 2 19 16 11 1
5% 6% 4% 11%GH 9%GH 6% 2% 2% 1% 9%IL 7% 3% 5% 10%P 7% 2% 2% 5% 6% 6% 1%
No 875 406 468 98 132 130 150 325 155 193 117 240 345 70 82 201 73 325 216 172 107
87% 84% 90%B 84% 77% 88% 89%E 91%E 87% 86% 81% 90%K 86% 80% 89% 90% 87% 86% 84% 87% 92%
Maybe 82 49 33 6 24 9 15 24 20 11 18 18 36 9 4 16 9 32 24 14 7
8% 10% 6% 5% 14% 6% 9% 7% 11% 5% 12%J 7% 9% 10% 4% 7% 11% 9% 9% 7% 6%
Don’t know 1 * * 0 0 0 0 1 0 0 * 0 0 0 0 1 0 0 * 0 *
* * * 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 * 0 *
___________________________________________________________________________________________________

Page 95
Question B5N
N. eReader, such as the Amazon Kindle or Nook
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 51 9 7 15 19 31 3 14 33 14 21 12 17 30 15 36
5% 5% 4% 4% 8% 4% 3% 10% 4% 3% 8%J 6% 5% 5% 5% 5%
No 875 157 183 330 205 618 118 106 705 423 219 193 283 552 280 595
87% 87% 86% 87% 86% 89% 91% 76% 89%H 89%K 82% 88% 87% 87% 87% 87%
Maybe 82 15 21 32 14 44 9 19 56 37 27 14 24 54 27 55
8% 8% 10% 8% 6% 6% 7% 14% 7% 8% 10% 6% 7% 8% 8% 8%
Don’t know 1 * 0 0 * 1 0 0 1 * * 0 0 1 1 0
* * 0 0 * * 0 0 * * * 0 0 * * 0
___________________________________________________________________________________________

Page 96
Question B5P
P. Tablet computer, such as the iPad or Kindle Fire

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 123 51 71 23 30 27 13 24 23 34 25 22 50 18 17 14 12 54 39 17 8
12% 11% 14% 20%G 18%H 19%GH 8% 7% 13% 15%L 17%L 8% 12%P 21%P 19%P 6% 14% 14% 15% 9% 7%
H
No 769 374 395 85 119 94 131 299 134 160 108 204 295 61 62 186 63 283 176 161 93
76% 77% 76% 74% 70% 64% 78%F 84%EF 76% 71% 75% 77% 73% 69% 67% 84%MN 75% 75% 69% 82%S 81%S
O
Maybe 112 59 53 7 22 25 24 32 19 29 11 39 56 9 13 21 10 38 40 17 14
11% 12% 10% 6% 13% 17% 14% 9% 11% 13% 8% 15% 14% 10% 14% 9% 11% 10% 16% 9% 12%
Don’t know 4 2 2 0 0 1 0 3 1 2 * 1 2 0 0 2 0 1 2 1 *
* * * 0 0 1% 0 1% * 1% * * * 0 0 1% 0 * 1% * *
___________________________________________________________________________________________________

Page 97
Question B5P
P. Tablet computer, such as the iPad or Kindle Fire
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 123 32 23 39 29 62 23 35 82 44 49 23 60 58 35 88
12% 18% 11% 10% 12% 9% 17%F 25%I 10% 9% 18%J 10% 19%N 9% 11% 13%
No 769 139 167 277 187 550 84 92 617 366 191 174 217 510 253 517
76% 77% 79% 73% 79% 79%G 65% 66% 78% 77% 71% 80% 67% 80%M 78% 75%
Maybe 112 9 20 62 21 77 23 12 94 62 26 21 46 65 33 79
11% 5% 10% 16%BE 9% 11% 18% 9% 12% 13% 10% 10% 14% 10% 10% 12%
Don’t know 4 1 2 0 1 4 0 1 2 2 1 1 1 3 2 2
* 1% 1% 0 * 1% 0 1% * * * * * * 1% *
___________________________________________________________________________________________

Page 98
Question B5R
R. Notebook or laptop computer that is not a 2 in 1 device

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 66 42 24 12 11 14 8 20 11 11 14 17 21 3 12 15 6 26 19 6 8
7% 9%C 5% 10% 7% 10% 5% 6% 6% 5% 10% 7% 5% 4% 13%M 7% 7% 7% 8% 3% 7%
No 832 391 441 82 136 114 139 316 141 188 119 211 323 70 73 197 66 308 207 171 91
83% 80% 85% 71% 79% 78% 83% 88%DF 80% 84% 82% 79% 80% 80% 80% 88%M 79% 82% 81% 87% 79%
Maybe 108 52 56 23 24 17 21 22 25 24 11 37 59 14 6 11 12 42 29 19 16
11% 11% 11% 19%H 14%H 12% 13%H 6% 14% 11% 8% 14% 15%P 16%P 7% 5% 14%P 11% 11% 10% 14%
Don’t know 2 1 * 0 0 1 0 1 0 1 * 0 1 0 0 1 0 0 2 0 *
* * * 0 0 1% 0 * 0 1% * 0 * 0 0 * 0 0 1% 0 *
___________________________________________________________________________________________________

Page 99
Question B5R
R. Notebook or laptop computer that is not a 2 in 1 device
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 66 15 10 30 11 43 16 8 50 27 18 16 28 32 19 47
7% 8% 5% 8% 4% 6% 12% 6% 6% 6% 7% 7% 9% 5% 6% 7%
No 832 145 176 307 204 577 103 102 670 391 214 186 247 544 272 560
83% 80% 83% 82% 86% 83% 79% 73% 84% 83% 80% 85% 76% 86%M 85% 82%
Maybe 108 20 26 39 23 71 12 29 74 55 34 17 49 59 30 78
11% 11% 12% 10% 10% 10% 9% 21%I 9% 12% 13% 8% 15%N 9% 9% 11%
Don’t know 2 1 * * 0 2 0 0 2 1 1 0 1 1 * 1
* 1% * * 0 * 0 0 * * * 0 * * * *
___________________________________________________________________________________________

Page 100
Question B5S
S. 2 in 1 notebook or laptop computer

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 88 56 32 13 14 22 12 21 13 15 20 25 32 13 16 13 6 43 14 12 14
9% 11%C 6% 11% 8% 15%H 7% 6% 8% 7% 14% 9% 8% 15%P 18%MP 6% 7% 11% 6% 6% 12%
No 821 387 433 88 129 113 141 311 142 185 117 213 320 63 67 196 70 307 212 164 84
81% 80% 83% 76% 75% 77% 84% 87%DE 80% 82% 81% 80% 79% 72% 73% 88%MN 83% 81% 83%U 83%U 73%
F O
Maybe 94 42 52 16 27 11 15 24 22 22 7 26 48 11 9 13 8 27 28 21 16
9% 9% 10% 14% 16%H 8% 9% 7% 13% 10% 5% 10% 12%P 13% 9% 6% 9% 7% 11% 10% 14%
Don’t know 5 1 4 0 2 1 0 1 0 2 * 2 3 0 0 1 0 0 2 1 2
1% * 1% 0 1% 1% 0 * 0 1% * 1% 1% 0 0 1% 0 0 1% 1% 2%R
___________________________________________________________________________________________________

Page 101
Question B5S
S. 2 in 1 notebook or laptop computer
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 88 9 14 45 20 50 17 17 65 41 32 10 39 44 28 60
9% 5% 7% 12%B 8% 7% 13% 12% 8% 9% 12%L 5% 12% 7% 9% 9%
No 821 153 173 289 205 584 99 102 658 390 199 192 251 530 271 549
81% 85% 82% 77% 86%D 84% 76% 73% 83% 82% 75% 88%K 77% 83% 84% 80%
Maybe 94 18 24 39 13 57 14 21 68 39 35 16 33 58 21 73
9% 10% 11% 10% 5% 8% 10% 15% 9% 8% 13% 7% 10% 9% 7% 11%
Don’t know 5 1 1 4 0 3 1 0 5 3 1 1 1 4 2 4
1% 1% * 1% 0 * * 0 1% 1% * * * 1% 1% 1%
___________________________________________________________________________________________

Page 102
Next, which of the following VIDEO GAME products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 191 108 83 45 54 37 21 29 26 58 37 48 91 21 23 17 13 82 42 38 21

19% 22%C 16% 39%G 31%G 25%G 13% 8% 15% 26%I 25% 18% 23%P 24%P 25%P 8% 15% 22% 16% 19% 18%
H H H
Any type of video game 131 72 59 35 40 22 12 20 14 46 33 29 64 17 19 9 7 58 28 27 16

accessory, such as a Sony 13% 15% 11% 31%F 24%G 15%H 7% 6% 8% 21%IL 23%I 11% 16%P 19%P 21%P 4% 8% 15% 11% 14% 14%
PlayStation VR, steering GH H L
wheel, joystick, musical
instrument or controllers
Video game console, such 91 51 40 24 25 16 9 12 9 29 15 20 42 9 14 10 6 34 18 16 14

as an Xbox 9% 10% 8% 21%G 15%G 11%H 5% 3% 5% 13%I 11% 8% 10%P 11% 15%P 5% 7% 9% 7% 8% 12%
H H
Portable game device, 64 29 35 19 15 11 10 7 13 21 10 12 25 9 6 7 7 34 11 14 3

such as a Nintendo 3DS 6% 6% 7% 16%GH 9%H 8%H 6%H 2% 7% 9% 7% 5% 6% 10%P 7% 3% 9% 9%U 4% 7% 3%
___________________________________________________________________________________________________

Page 103
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 191 37 40 80 35 107 44 37 148 82 65 36 85 101 51 140

19% 20% 19% 21% 15% 15% 34%F 27% 19% 17% 24% 16% 26%N 16% 16% 20%
Any type of video game 131 22 25 58 26 73 32 24 104 65 40 21 64 65 34 96

accessory, such as a Sony 13% 12% 12% 15% 11% 10% 24%F 17% 13% 14% 15% 10% 20%N 10% 11% 14%
PlayStation VR, steering
Video game console, such 91 16 16 45 15 45 28 14 72 42 35 8 36 49 25 66

as an Xbox 9% 9% 7% 12% 6% 6% 22%F 10% 9% 9%L 13%L 4% 11% 8% 8% 10%
Portable game device, 64 12 17 26 9 33 11 19 43 24 28 10 30 32 20 43

such as a Nintendo 3DS 6% 6% 8% 7% 4% 5% 8% 14%I 5% 5% 10%J 4% 9% 5% 6% 6%
___________________________________________________________________________________________

Page 104

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 320 182 138 63 82 61 51 58 53 84 51 89 146 36 35 34 27 124 87 61 38

32% 37%C 26% 54%G 48%G 41%H 30%H 16% 30% 37% 36% 34% 36%P 42%P 38%P 15% 32%P 33% 34% 31% 33%
H H
Any type of video game 255 147 108 55 68 45 40 45 42 71 40 73 123 33 26 26 13 92 69 54 32

accessory, such as a Sony 25% 30%C 21% 48%G 40%G 30%H 24%H 13% 24% 32% 28% 28% 30%P 38%P 29%P 12% 15% 25% 27% 27% 28%
PlayStation VR, steering H H Q

as an Xbox 17% 20% 15% 32%H 22%H 24%H 18%H 8% 17% 20% 19% 18% 18%P 22%P 29%P 9% 18% 18% 17% 16% 18%
Portable game device, 116 62 53 26 27 21 20 21 25 33 14 26 49 13 14 12 15 57 24 20 10

such as a Nintendo 3DS 11% 13% 10% 22%H 16%H 14%H 12%H 6% 14% 15% 10% 10% 12%P 15%P 16%P 6% 18%P 15% 9% 10% 8%
___________________________________________________________________________________________________

Page 105
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 320 59 63 139 60 204 54 45 259 158 92 56 141 171 89 232
32% 32% 30% 37%E 25% 29% 41%F 32% 33% 33% 35% 25% 43%N 27% 27% 34%
Any type of video game 255 47 52 112 45 159 49 40 205 132 73 41 108 142 66 189
accessory, such as a Sony 25% 26% 24% 30%E 19% 23% 37%F 29% 26% 28%L 27% 19% 33%N 22% 20% 28%O
PlayStation VR, steering

as an Xbox 17% 16% 17% 22%E 12% 16% 25%F 16% 17% 18%L 21%L 10% 23%N 15% 17% 17%
Portable game device, 116 24 21 54 17 65 20 26 85 51 42 20 56 58 37 79

such as a Nintendo 3DS 11% 13% 10% 14%E 7% 9% 16% 19% 11% 11% 16% 9% 17%N 9% 11% 12%
___________________________________________________________________________________________

Page 106
Question B6A
A. Video game console, such as an Xbox

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 91 51 40 24 25 16 9 12 9 29 15 20 42 9 14 10 6 34 18 16 14
9% 10% 8% 21%G 15%G 11%H 5% 3% 5% 13%I 11% 8% 10%P 11% 15%P 5% 7% 9% 7% 8% 12%
H H
No 833 390 443 79 134 112 137 328 147 180 117 218 331 67 65 202 69 308 213 166 94
83% 80% 85% 68% 78% 76% 82% 92%DE 83% 80% 81% 82% 82% 77% 71% 91%MN 82% 82% 83% 84% 82%
FG O
Maybe 83 46 38 13 11 19 22 18 21 15 11 28 30 10 13 10 9 34 25 15 7
8% 9% 7% 11% 7% 13%H 13%H 5% 12% 7% 8% 10% 8% 12% 14%P 4% 11% 9% 10% 7% 6%
Don’t know * 0 * 0 0 0 0 * 0 0 * 0 0 * 0 0 0 0 * 0 0
* 0 * 0 0 0 0 * 0 0 * 0 0 * 0 0 0 0 * 0 0
___________________________________________________________________________________________________

Page 107
Question B6A
A. Video game console, such as an Xbox
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 91 16 16 45 15 45 28 14 72 42 35 8 36 49 25 66
9% 9% 7% 12% 6% 6% 22%F 10% 9% 9%L 13%L 4% 11% 8% 8% 10%
No 833 153 176 296 209 585 97 117 656 386 211 197 250 543 267 567
83% 84% 83% 78% 88%D 84%G 75% 84% 82% 82% 79% 90%JK 77% 85%M 83% 83%
Maybe 83 13 20 37 14 63 5 8 68 45 21 13 38 43 30 53
8% 7% 9% 10% 6% 9% 4% 6% 8% 9% 8% 6% 12% 7% 9% 8%
Don’t know * 0 * 0 0 * 0 0 * * 0 0 0 * * 0
* 0 * 0 0 * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 108
Question B6B
B. Portable game device, such as a Nintendo 3DS

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 64 29 35 19 15 11 10 7 13 21 10 12 25 9 6 7 7 34 11 14 3
6% 6% 7% 16%GH 9%H 8%H 6%H 2% 7% 9% 7% 5% 6% 10%P 7% 3% 9% 9%U 4% 7% 3%
No 891 423 468 90 144 126 148 336 153 191 130 238 354 74 78 210 69 320 231 177 106
88% 87% 90% 78% 84% 86% 88% 94%DE 86% 85% 90% 90% 88% 85% 84% 94%MN 82% 85% 90% 90% 92%
FG OQ
Maybe 52 33 19 7 13 9 10 13 12 13 4 14 23 4 8 5 7 23 13 6 7
5% 7% 4% 6% 7% 6% 6% 4% 7% 6% 3% 5% 6% 4% 9%P 2% 9% 6% 5% 3% 6%
Don’t know 1 1 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 1 0 0
* * 0 0 0 0 0 * 0 0 0 1% * 0 0 0 0 0 1% 0 0
___________________________________________________________________________________________________

Page 109
Question B6B
B. Portable game device, such as a Nintendo 3DS
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 64 12 17 26 9 33 11 19 43 24 28 10 30 32 20 43
6% 6% 8% 7% 4% 5% 8% 14%I 5% 5% 10%J 4% 9% 5% 6% 6%
No 891 157 190 323 221 627 110 113 710 421 225 199 267 578 285 606
88% 87% 89% 86% 93%D 90% 84% 81% 89% 89% 84% 91% 82% 91%M 89% 88%
Maybe 52 12 5 28 7 32 10 7 42 27 14 10 25 27 16 36
5% 7% 2% 7%C 3% 5% 7% 5% 5% 6% 5% 5% 8% 4% 5% 5%
Don’t know 1 0 1 0 0 1 0 0 1 1 0 0 1 0 0 1
* 0 1% 0 0 * 0 0 * * 0 0 * 0 0 *
___________________________________________________________________________________________

Page 110
Question B6E
E. Any type of video game accessory, such as a Sony PlayStation VR, steering wheel, joystick, musical instrument or controllers

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 131 72 59 35 40 22 12 20 14 46 33 29 64 17 19 9 7 58 28 27 16
13% 15% 11% 31%F 24%G 15%H 7% 6% 8% 21%IL 23%I 11% 16%P 19%P 21%P 4% 8% 15% 11% 14% 14%
GH H L
No 753 339 414 61 104 102 128 313 135 153 104 193 281 54 66 196 71 284 187 143 83
75% 70% 79%B 52% 60% 70% 76%D 87%DE 76% 68% 72% 72% 70% 62% 71% 88%MN 85%N 75% 73% 73% 72%
E FG O
Maybe 124 75 49 20 27 23 27 25 29 25 7 45 59 16 7 17 6 34 41 26 16
12% 16%C 9% 17%H 16%H 16%H 16%H 7% 16%K 11% 5% 17%K 15%P 19%P 8% 8% 7% 9% 16%R 13% 14%
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 111
Question B6E
E. Any type of video game accessory, such as a Sony PlayStation VR, steering wheel, joystick, musical instrument or controllers
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 131 22 25 58 26 73 32 24 104 65 40 21 64 65 34 96

13% 12% 12% 15% 11% 10% 24%F 17% 13% 14% 15% 10% 20%N 10% 11% 14%
No 753 134 160 265 193 534 81 99 590 342 194 178 217 494 256 497
75% 74% 76% 70% 81%D 77%G 63% 71% 74% 72% 73% 81%J 67% 78%M 79%P 72%
Maybe 124 24 26 54 19 86 17 16 101 67 33 19 43 78 31 93

12% 14% 12% 14% 8% 12% 13% 11% 13% 14% 12% 9% 13% 12% 10% 14%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 112
Next, which of the following COMMUNICATION products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 295 162 133 51 73 54 42 67 55 67 55 77 128 35 36 39 29 115 71 55 40

29% 33%C 25% 44%G 43%G 37%H 25% 19% 31% 30% 38% 29% 32%P 40%P 40%P 17% 35%P 31% 28% 28% 35%
H H
Case for a mobile device, 178 109 69 38 36 33 31 39 34 39 39 49 78 20 27 22 16 72 43 25 30

such as a smartphone 18% 22%C 13% 33%G 21%H 22%H 18%H 11% 19% 17% 27% 18% 19%P 23%P 29%P 10% 19% 19% 17% 13% 26%T
H
Portable battery charger 154 83 71 32 37 29 16 39 33 40 31 37 67 17 20 26 7 68 33 22 24

15% 17% 14% 28%G 21%G 20%H 9% 11% 19% 18% 22% 14% 17% 20% 22%P 12% 8% 18% 13% 11% 21%T
H H
Smartphone, such as an 147 84 62 19 44 22 24 32 20 32 26 42 64 16 20 14 18 62 26 28 22

iPhone, Android or 15% 17% 12% 17% 26%H 15% 14% 9% 11% 14% 18% 16% 16%P 18%P 21%P 7% 22%P 17% 10% 14% 19%S
Windows Phone
Bluetooth headset for a 86 51 35 17 26 13 8 19 15 27 13 19 43 11 11 12 3 44 13 19 6

mobile phone 8% 10% 7% 15%G 15%GH 9% 5% 5% 8% 12% 9% 7% 11%P 13% 12% 5% 4% 12%S 5% 9% 5%
H
___________________________________________________________________________________________________

Page 113
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 295 51 52 131 60 169 55 59 220 139 101 45 128 157 87 208
29% 28% 25% 35%C 25% 24% 42%F 42%I 28% 29%L 38%L 20% 39%N 25% 27% 30%
Case for a mobile device, 178 27 27 82 42 114 26 29 139 95 46 33 79 94 50 128

such as a smartphone 18% 15% 13% 22%C 18% 16% 20% 21% 17% 20% 17% 15% 24%N 15% 16% 19%
Portable battery charger 154 18 32 68 36 84 33 30 118 70 51 28 63 86 42 112

15% 10% 15% 18% 15% 12% 26%F 21% 15% 15% 19% 13% 19% 14% 13% 16%
Smartphone, such as an 147 29 18 65 35 74 24 39 100 72 52 18 55 85 47 100

iPhone, Android or 15% 16% 9% 17%C 15% 11% 19% 28%I 13% 15%L 19%L 8% 17% 13% 15% 15%
Windows Phone
Bluetooth headset for a 86 7 19 43 17 48 15 20 60 40 25 20 28 54 28 58

mobile phone 8% 4% 9% 12%B 7% 7% 12% 15% 8% 8% 9% 9% 9% 8% 9% 8%
___________________________________________________________________________________________

Page 114

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 524 285 240 76 116 91 96 129 98 117 83 148 240 49 58 72 45 184 142 108 64
52% 59%C 46% 66%H 68%H 62%H 57%H 36% 55% 52% 58% 55% 59%P 56%P 63%P 33% 54%P 49% 55% 55% 55%
Case for a mobile device, 328 190 139 62 70 61 54 76 61 66 62 90 155 36 38 40 24 110 92 70 40

such as a smartphone 33% 39%C 27% 54%G 41%H 42%H 32%H 21% 35% 29% 43%J 34% 38%P 41%P 41%P 18% 29% 29% 36% 35% 35%
H
Portable battery charger 299 155 144 55 69 49 46 70 63 63 50 86 136 27 34 44 18 110 74 61 40

30% 32% 28% 47%G 40%H 33%H 28% 20% 35% 28% 35% 32% 34%P 31% 37%P 20% 22% 29% 29% 31% 34%
H
Smartphone, such as an 275 153 122 37 64 46 47 73 49 64 38 84 124 20 33 41 29 99 78 48 33

iPhone, Android or 27% 31%C 23% 32% 37%H 31% 28% 20% 28% 29% 26% 31% 31%P 23% 35%P 18% 35%P 26% 30% 24% 29%
Windows Phone
Bluetooth headset for a 188 108 80 30 48 32 39 36 41 43 30 50 84 27 29 20 12 78 44 36 22

mobile phone 19% 22%C 15% 26%H 28%H 22%H 23%H 10% 23% 19% 21% 19% 21%P 31%P 31%P 9% 14% 21% 17% 18% 19%
___________________________________________________________________________________________________

Page 115
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 524 96 99 219 110 344 76 90 403 263 156 87 207 297 145 380
52% 53% 47% 58%C 46% 50% 58% 65% 51% 55%L 59%L 40% 64%N 47% 45% 55%O
E
Case for a mobile device, 328 59 54 145 70 212 44 61 248 165 101 54 128 190 84 245
such as a smartphone 33% 32% 25% 39%C 30% 31% 34% 44% 31% 35%L 38%L 25% 39%N 30% 26% 36%O
Portable battery charger 299 53 66 114 66 190 47 55 230 137 102 48 107 180 80 219
30% 29% 31% 30% 28% 27% 36% 40% 29% 29% 38%L 22% 33% 28% 25% 32%O
Smartphone, such as an 275 48 40 123 65 167 45 63 194 139 82 44 103 161 88 187
iPhone, Android or 27% 26% 19% 33%C 27% 24% 35% 45%I 24% 29%L 31%L 20% 32% 25% 27% 27%
Windows Phone
Bluetooth headset for a 188 31 31 93 33 122 31 36 144 107 46 31 65 119 48 140

mobile phone 19% 17% 15% 25%C 14% 18% 24% 26% 18% 23%L 17% 14% 20% 19% 15% 20%
E
___________________________________________________________________________________________

Page 116
Question B7A
A. Smartphone, such as an iPhone, Android or Windows Phone

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 147 84 62 19 44 22 24 32 20 32 26 42 64 16 20 14 18 62 26 28 22
15% 17% 12% 17% 26%H 15% 14% 9% 11% 14% 18% 16% 16%P 18%P 21%P 7% 22%P 17% 10% 14% 19%S
No 733 333 400 79 107 101 121 285 129 160 106 182 280 67 60 182 55 278 178 150 82
73% 69% 77%B 68% 63% 69% 72% 80%E 72% 71% 74% 69% 69% 77% 65% 81%MO 65% 74% 70% 76% 71%
Q
Maybe 128 68 60 17 20 24 23 41 29 32 12 42 60 4 13 26 11 37 52 19 12
13% 14% 11% 15% 12% 16% 14% 11% 17% 14% 8% 16% 15% 5% 14% 12% 13% 10% 20%R 10% 10%
TU
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 117
Question B7A
A. Smartphone, such as an iPhone, Android or Windows Phone
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 147 29 18 65 35 74 24 39 100 72 52 18 55 85 47 100

15% 16% 9% 17%C 15% 11% 19% 28%I 13% 15%L 19%L 8% 17% 13% 15% 15%
No 733 133 172 255 173 526 85 76 601 335 185 175 221 475 234 499
73% 74% 81%D 67% 73% 76% 65% 55% 76%H 71% 69% 80%JK 68% 75% 73% 73%
Maybe 128 19 22 58 29 93 21 24 95 66 30 25 48 76 41 87
13% 11% 10% 15% 12% 13% 16% 17% 12% 14% 11% 11% 15% 12% 13% 13%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 118
Question B7O
O. Bluetooth headset for a mobile phone

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 86 51 35 17 26 13 8 19 15 27 13 19 43 11 11 12 3 44 13 19 6
8% 10% 7% 15%G 15%GH 9% 5% 5% 8% 12% 9% 7% 11%P 13% 12% 5% 4% 12%S 5% 9% 5%
H
No 819 378 442 86 123 114 130 322 136 182 114 215 319 60 63 201 72 298 212 161 93
81% 78% 85%B 74% 72% 78% 77% 90%DE 77% 81% 79% 81% 79% 69% 69% 90%MN 86% 79% 83% 82% 81%
FG O
Maybe 102 57 45 13 22 20 31 16 26 15 17 32 42 16 18 8 9 34 31 18 16
10% 12% 9% 11% 13%H 13%H 18%H 5% 15% 7% 12% 12% 10%P 18%P 19%P 4% 11% 9% 12% 9% 14%
Don’t know 1 1 * 0 0 0 0 1 0 * * * 0 0 0 1 0 0 * 0 1
* * * 0 0 0 0 * 0 * * * 0 0 0 * 0 0 * 0 *
___________________________________________________________________________________________________

Page 119
Question B7O
O. Bluetooth headset for a mobile phone
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 86 7 19 43 17 48 15 20 60 40 25 20 28 54 28 58
8% 4% 9% 12%B 7% 7% 12% 15% 8% 8% 9% 9% 9% 8% 9% 8%
No 819 150 181 283 205 571 99 102 651 366 221 187 259 517 273 546
81% 83% 85%D 75% 86%D 82% 76% 73% 82% 77% 83% 86%J 80% 81% 85% 80%
Maybe 102 24 12 49 16 74 16 16 83 67 21 12 37 65 20 82
10% 13%C 6% 13%C 7% 11% 12% 12% 10% 14%L 8% 5% 11% 10% 6% 12%O
Don’t know 1 0 0 1 * 1 0 * 1 1 0 * 0 1 1 0
* 0 0 * * * 0 * * * 0 * 0 * * 0
___________________________________________________________________________________________

Page 120
Question B7P
P. Case for a mobile device, such as a smartphone

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 178 109 69 38 36 33 31 39 34 39 39 49 78 20 27 22 16 72 43 25 30

18% 22%C 13% 33%G 21%H 22%H 18%H 11% 19% 17% 27% 18% 19%P 23%P 29%P 10% 19% 19% 17% 13% 26%T
H
No 678 296 382 54 102 86 114 280 116 158 82 176 249 52 54 181 60 266 164 127 75
67% 61% 73%B 46% 59% 58% 68%D 78%DE 65% 70%K 57% 66% 62% 59% 59% 81%MN 71% 71% 64% 65% 65%
FG O
Maybe 150 81 69 24 34 28 24 37 28 27 23 41 76 15 11 19 8 38 49 44 10
15% 17% 13% 21%H 20%H 19%H 14% 10% 16% 12% 16% 15% 19%P 17% 12% 8% 10% 10% 19%R 22%RU 9%
U
Don’t know 2 * 1 0 0 0 0 2 0 1 * 0 0 0 0 2 0 * 1 0 *
* * * 0 0 0 0 * 0 * * 0 0 0 0 1% 0 * * 0 *
___________________________________________________________________________________________________

Page 121
Question B7P
P. Case for a mobile device, such as a smartphone
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 178 27 27 82 42 114 26 29 139 95 46 33 79 94 50 128

18% 15% 13% 22%C 18% 16% 20% 21% 17% 20% 17% 15% 24%N 15% 16% 19%
No 678 122 157 232 167 479 86 78 546 308 167 164 196 444 238 440
67% 68% 74%D 61% 70% 69% 66% 56% 69% 65% 62% 75%JK 61% 70%M 74%P 64%
Maybe 150 32 27 63 29 99 18 32 109 70 55 21 49 96 34 117

15% 17% 13% 17% 12% 14% 14% 23% 14% 15% 21%L 10% 15% 15% 10% 17%O
Don’t know 2 0 1 0 * 2 0 0 2 * 0 1 0 2 1 1
* 0 1% 0 * * 0 0 * * 0 1% 0 * * *
___________________________________________________________________________________________

Page 122
Question B7Q
Q. Portable battery charger

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 154 83 71 32 37 29 16 39 33 40 31 37 67 17 20 26 7 68 33 22 24
15% 17% 14% 28%G 21%G 20%H 9% 11% 19% 18% 22% 14% 17% 20% 22%P 12% 8% 18% 13% 11% 21%T
H H
No 708 331 377 61 102 98 122 287 115 160 94 180 268 60 58 177 66 266 181 136 76
70% 68% 72% 53% 60% 67% 72%D 80%DE 65% 71% 65% 68% 66% 69% 63% 80%MO 78% 71% 71% 69% 65%
F
Maybe 145 72 73 23 32 20 30 32 29 23 19 49 69 10 14 18 11 42 41 39 15
14% 15% 14% 19%H 19%H 13% 18%H 9% 16% 10% 13% 18%J 17%P 11% 15% 8% 14% 11% 16% 20%R 13%
Don’t know 1 * 1 0 0 0 0 1 0 1 * 0 0 0 0 1 0 0 1 0 *
* * * 0 0 0 0 * 0 * * 0 0 0 0 1% 0 0 * 0 *
___________________________________________________________________________________________________

Page 123
Question B7Q
Q. Portable battery charger
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 154 18 32 68 36 84 33 30 118 70 51 28 63 86 42 112

15% 10% 15% 18% 15% 12% 26%F 21% 15% 15% 19% 13% 19% 14% 13% 16%
No 708 128 145 263 172 502 83 84 565 336 165 170 217 455 242 466
70% 71% 69% 70% 72% 72% 64% 60% 71% 71% 62% 78%K 67% 71% 75%P 68%
Maybe 145 35 34 46 30 106 14 26 112 67 51 19 44 94 38 106

14% 19% 16% 12% 13% 15% 11% 18% 14% 14% 19%L 9% 13% 15% 12% 16%
Don’t know 1 0 1 0 * 1 0 0 1 * 0 1 0 1 * 1
* 0 * 0 * * 0 0 * * 0 * 0 * * *
___________________________________________________________________________________________

Page 124
Next, which of the following AUTOMOBILE products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 122 76 46 36 23 16 15 33 16 36 25 22 46 19 16 23 8 70 18 19 8

12% 16%C 9% 31%E 13% 11% 9% 9% 9% 16%L 17%L 8% 11% 22%P 18% 10% 9% 19%ST 7% 10% 7%
FGH U
Electronics which are 63 36 28 17 15 13 5 14 7 23 9 11 19 13 14 10 3 41 8 8 4

installed in the vehicle 6% 7% 5% 14%GH 9% 9% 3% 4% 4% 10%L 6% 4% 5% 15%M 15%MP 5% 4% 11%ST 3% 4% 3%
such as an in-dash car P U
system for audio,
navigation or
infotainment, a rear
entertainment system or
speakers
Rearview or dashboard 61 40 21 21 14 9 6 12 3 19 19 6 26 10 12 6 4 32 9 9 5
camera not installed on a 6% 8%C 4% 18%FG 8% 6% 4% 3% 1% 9%IL 13%IL 2% 6%P 12%P 14%P 3% 4% 8% 4% 5% 4%
new vehicle H
Dedicated hands-free 58 31 27 18 6 11 8 16 12 18 8 9 15 11 10 16 4 33 6 13 3
phone car kit for a cell 6% 6% 5% 15%EG 3% 7% 5% 4% 7% 8% 6% 4% 4% 13%M 11%M 7% 4% 9%SU 2% 6% 3%
phone H
Portable or hand-held GPS 45 27 18 10 15 7 3 9 5 14 11 10 20 9 7 4 2 31 8 5 1

device 4% 6% 4% 9%GH 9%H 5% 2% 2% 3% 6% 7% 4% 5% 11%P 8%P 2% 3% 8%ST 3% 2% 1%
U
___________________________________________________________________________________________________

Page 125
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 122 17 28 45 32 69 21 27 89 58 42 20 43 75 33 89

12% 9% 13% 12% 14% 10% 16% 19% 11% 12% 16% 9% 13% 12% 10% 13%
Electronics which are 63 5 11 24 22 39 9 14 48 32 19 12 23 40 12 51

installed in the vehicle 6% 3% 5% 6% 9%B 6% 7% 10% 6% 7% 7% 6% 7% 6% 4% 7%O
such as an in-dash car
system for audio,
navigation or
speakers
Rearview or dashboard 61 8 12 21 21 30 10 18 37 29 22 9 22 35 10 51
camera not installed on a 6% 4% 6% 6% 9% 4% 7% 13%I 5% 6% 8% 4% 7% 5% 3% 7%O
new vehicle
Dedicated hands-free 58 5 17 28 9 35 15 9 49 28 24 6 20 38 18 40
phone car kit for a cell 6% 3% 8% 8% 4% 5% 12%F 6% 6% 6% 9%L 3% 6% 6% 6% 6%
phone
Portable or hand-held GPS 45 7 14 11 13 22 6 15 30 15 20 10 15 30 13 33

device 4% 4% 7% 3% 5% 3% 4% 11%I 4% 3% 8% 4% 5% 5% 4% 5%
___________________________________________________________________________________________

Page 126

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 259 162 97 53 48 31 46 76 43 66 52 52 113 29 28 48 14 107 68 43 22

26% 33%C 19% 46%E 28% 21% 27% 21% 24% 29%L 36%L 20% 28% 33% 30% 21% 17% 28% 27% 22% 19%
FGH
Dedicated hands-free 125 69 56 32 18 15 26 32 27 35 23 26 51 18 14 23 6 54 30 26 9

phone car kit for a cell 12% 14% 11% 27%E 11% 10% 15% 9% 15% 16% 16% 10% 13% 21%P 15% 10% 7% 14% 12% 13% 8%
phone FH
Electronics which are 117 70 47 31 22 21 17 23 21 34 19 22 49 18 16 14 9 51 34 17 4

installed in the vehicle 12% 14%C 9% 26%G 13% 14%H 10% 6% 12% 15%L 13% 8% 12%P 20%P 17%P 6% 11% 14%U 13%U 8% 4%
such as an in-dash car H
system for audio,
navigation or
speakers
Rearview or dashboard 115 81 33 34 24 15 13 30 14 29 31 21 51 13 21 16 7 50 28 17 12

camera not installed on a 11% 17%C 6% 29%E 14% 10% 8% 8% 8% 13% 21%IL 8% 13% 15% 22%P 7% 9% 13% 11% 9% 11%
new vehicle FGH
Portable or hand-held GPS 97 62 36 19 21 12 14 31 17 27 18 19 38 15 11 21 6 46 27 15 3

device 10% 13%C 7% 16% 12% 8% 8% 9% 9% 12% 13% 7% 10% 17% 12% 9% 7% 12%U 11%U 8% 3%
___________________________________________________________________________________________________

Page 127
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 259 40 47 112 60 166 32 52 188 135 67 46 89 158 77 182

26% 22% 22% 30% 25% 24% 24% 37%I 24% 29% 25% 21% 27% 25% 24% 27%
Dedicated hands-free 125 16 28 57 25 78 19 29 91 68 37 17 45 78 39 86

phone car kit for a cell 12% 9% 13% 15% 10% 11% 15% 21% 11% 14%L 14% 8% 14% 12% 12% 13%
phone
Electronics which are 117 10 22 51 34 70 11 25 79 56 32 21 42 68 29 88

installed in the vehicle 12% 6% 11% 13%B 14%B 10% 9% 18% 10% 12% 12% 10% 13% 11% 9% 13%
such as an in-dash car
system for audio,
navigation or
speakers
Rearview or dashboard 115 15 21 47 31 70 17 30 76 60 36 15 38 73 27 88

camera not installed on a 11% 9% 10% 12% 13% 10% 13% 22%I 10% 13% 13% 7% 12% 11% 8% 13%
new vehicle
Portable or hand-held GPS 97 13 22 42 20 52 13 22 70 42 29 22 25 69 26 71

device 10% 7% 10% 11% 8% 8% 10% 16% 9% 9% 11% 10% 8% 11% 8% 10%
___________________________________________________________________________________________

Page 128
Question B9E
E. Portable or hand-held GPS device

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 45 27 18 10 15 7 3 9 5 14 11 10 20 9 7 4 2 31 8 5 1
4% 6% 4% 9%GH 9%H 5% 2% 2% 3% 6% 7% 4% 5% 11%P 8%P 2% 3% 8%ST 3% 2% 1%
U
No 910 424 486 97 150 135 154 327 161 198 126 247 365 72 81 201 79 330 229 182 112
90% 87% 93%B 84% 88% 92% 92% 91% 91% 88% 87% 93% 90% 83% 88% 90% 93% 88% 89% 92% 97%RS
Maybe 52 35 17 9 6 4 11 23 12 13 7 9 19 6 4 17 3 15 19 10 2
5% 7%C 3% 7% 4% 3% 6% 6% 7% 6% 5% 3% 5% 7% 5% 8% 4% 4% 7% 5% 2%
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 129
Question B9E
E. Portable or hand-held GPS device
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 45 7 14 11 13 22 6 15 30 15 20 10 15 30 13 33
4% 4% 7% 3% 5% 3% 4% 11%I 4% 3% 8% 4% 5% 5% 4% 5%
No 910 168 190 335 218 641 117 117 725 431 238 197 299 567 296 615
90% 93% 90% 89% 91% 92% 90% 84% 91% 91% 89% 90% 92% 89% 92% 90%
Maybe 52 6 8 31 7 30 7 7 40 27 9 12 10 39 13 39
5% 3% 4% 8%E 3% 4% 5% 5% 5% 6% 3% 6% 3% 6% 4% 6%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 130
Question B9H
H. Dedicated hands-free phone car kit for a cell phone

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 58 31 27 18 6 11 8 16 12 18 8 9 15 11 10 16 4 33 6 13 3
6% 6% 5% 15%EG 3% 7% 5% 4% 7% 8% 6% 4% 4% 13%M 11%M 7% 4% 9%SU 2% 6% 3%
H
No 880 417 464 84 153 132 140 325 150 189 121 240 352 69 78 199 77 322 223 171 106
87% 86% 89% 73% 89%D 90%D 83% 91%DG 85% 84% 84% 90% 87% 79% 85% 89% 91% 86% 87% 87% 92%
Maybe 67 38 28 14 12 4 18 17 16 17 15 17 37 7 4 8 2 21 25 13 6
7% 8% 5% 12%FH 7% 3% 11%H 5% 9% 8% 10% 6% 9%P 8% 4% 3% 2% 5% 10% 7% 5%
Don’t know 3 * 3 0 0 0 2 1 0 * * 0 0 0 0 1 2 0 3 0 *
* * 1% 0 0 0 1% * 0 * * 0 0 0 0 * 3%M 0 1% 0 *
___________________________________________________________________________________________________

Page 131
Question B9H
H. Dedicated hands-free phone car kit for a cell phone
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 58 5 17 28 9 35 15 9 49 28 24 6 20 38 18 40
6% 3% 8% 8% 4% 5% 12%F 6% 6% 6% 9%L 3% 6% 6% 6% 6%
No 880 165 185 320 211 613 111 110 702 404 230 199 277 557 283 598
87% 91% 87% 85% 89% 88% 85% 79% 88% 85% 86% 91% 85% 88% 88% 87%
Maybe 67 12 11 28 16 42 4 20 42 41 13 11 25 40 21 46
7% 6% 5% 8% 7% 6% 3% 15%I 5% 9% 5% 5% 8% 6% 6% 7%
Don’t know 3 0 0 * 2 2 0 * 2 1 0 2 2 1 1 2
* 0 0 * 1% * 0 * * * 0 1% 1% * * *
___________________________________________________________________________________________

Page 132
Question B9I
I. Electronics which are installed in the vehicle such as an in-dash car system for audio, navigation or infotainment, a rear entertainment system or
speakers

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 63 36 28 17 15 13 5 14 7 23 9 11 19 13 14 10 3 41 8 8 4
6% 7% 5% 14%GH 9% 9% 3% 4% 4% 10%L 6% 4% 5% 15%M 15%MP 5% 4% 11%ST 3% 4% 3%
P U
No 891 416 475 85 149 126 151 335 157 190 125 244 355 70 76 209 75 325 223 181 111
88% 86% 91%B 74% 87% 86% 90%D 94%DF 88% 85% 87% 92%J 88% 80% 83% 94%MN 89% 86% 87% 92% 96%RS
O
Maybe 54 34 19 14 7 8 12 9 13 11 10 11 30 5 2 3 6 11 25 9 *
5% 7% 4% 12%H 4% 5% 7%H 3% 8% 5% 7% 4% 7%P 5% 2% 1% 7% 3% 10%RU 5%U *
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 133
Question B9I
I. Electronics which are installed in the vehicle such as an in-dash car system for audio, navigation or infotainment, a rear entertainment system or
speakers
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 63 5 11 24 22 39 9 14 48 32 19 12 23 40 12 51
6% 3% 5% 6% 9%B 6% 7% 10% 6% 7% 7% 6% 7% 6% 4% 7%O
No 891 171 190 326 204 623 119 114 716 417 235 198 282 568 292 598
88% 94%D 89% 87% 86% 90% 91% 82% 90% 88% 88% 90% 87% 89% 91% 87%
E
Maybe 54 5 11 26 12 31 2 11 32 24 13 9 19 28 17 37
5% 3% 5% 7% 5% 4% 2% 8% 4% 5% 5% 4% 6% 4% 5% 5%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 134
Question B9J
J. Rearview or dashboard camera not installed on a new vehicle

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 61 40 21 21 14 9 6 12 3 19 19 6 26 10 12 6 4 32 9 9 5
6% 8%C 4% 18%FG 8% 6% 4% 3% 1% 9%IL 13%IL 2% 6%P 12%P 14%P 3% 4% 8% 4% 5% 4%
H
No 892 404 488 82 148 132 154 328 164 195 113 244 352 74 71 207 77 326 228 179 103
88% 83% 94%B 71% 86%D 90%D 92%D 92%D 92%K 87% 78% 92%K 87% 85% 78% 93%MO 91% 87% 89% 91% 89%
Maybe 54 41 13 13 10 6 6 18 11 10 12 15 25 2 8 10 4 18 19 8 8
5% 8%C 2% 12% 6% 4% 4% 5% 6% 4% 8% 6% 6% 3% 9% 5% 4% 5% 7% 4% 7%
Don’t know 1 1 0 0 0 0 1 * 0 0 * 1 1 0 0 * 0 0 0 1 *
* * 0 0 0 0 1% * 0 0 * * * 0 0 * 0 0 0 1% *
___________________________________________________________________________________________________

Page 135
Question B9J
J. Rearview or dashboard camera not installed on a new vehicle
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 61 8 12 21 21 30 10 18 37 29 22 9 22 35 10 51
6% 4% 6% 6% 9% 4% 7% 13%I 5% 6% 8% 4% 7% 5% 3% 7%O
No 892 164 191 330 206 622 113 109 718 413 231 203 286 562 295 597
88% 91% 90% 88% 87% 90% 87% 78% 90%H 87% 87% 93% 88% 88% 92% 87%
Maybe 54 8 9 26 11 40 7 12 40 31 14 7 16 38 17 37
5% 4% 4% 7% 4% 6% 6% 9% 5% 6% 5% 3% 5% 6% 5% 5%
Don’t know 1 1 0 0 * 1 0 0 1 1 0 0 0 1 * 1
* 1% 0 0 * * 0 0 * * 0 0 0 * * *
___________________________________________________________________________________________

Page 136
Next, which of the following ELECTRONICS ACCESSORY products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 182 106 76 38 41 26 28 45 26 43 38 46 86 22 20 30 6 74 41 34 23

18% 22%C 14% 33%F 24%H 18% 17% 13% 15% 19% 26% 17% 21%P 26%P 22% 13% 7% 20% 16% 17% 20%
GH Q Q
Additional memory card 120 72 48 27 22 22 19 29 15 32 25 31 60 11 15 20 4 45 30 26 14

12% 15%C 9% 23%G 13% 15% 11% 8% 9% 14% 17% 12% 15%P 13% 16% 9% 5% 12% 12% 13% 12%
H
Any type of computer 94 56 38 20 27 11 16 20 14 23 20 25 43 14 11 13 4 45 16 13 15

accessory, such as a 9% 11% 7% 17%H 16%H 8% 10% 5% 8% 10% 14% 9% 11% 16%P 12% 6% 4% 12% 6% 7% 13%
wireless keyboard or
mouse
TV antenna 32 12 21 7 5 1 5 13 6 14 5 2 7 5 4 10 1 24 1 4 1
3% 2% 4% 6% 3% 1% 3% 4% 4% 6%L 3% 1% 2% 5% 4% 5%M 1% 6%SU 1% 2% 1%
Smart tracker tags, such 31 19 12 9 11 3 3 5 7 3 9 9 11 2 9 4 1 20 4 4 3

as Tile 3% 4% 2% 8%H 6%H 2% 2% 1% 4% 1% 6%J 3% 3% 2% 10%MP 2% 1% 5% 2% 2% 2%
___________________________________________________________________________________________________

Page 137
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 182 29 33 80 40 112 28 28 141 87 60 27 59 115 49 133

18% 16% 16% 21% 17% 16% 21% 20% 18% 18% 22%L 13% 18% 18% 15% 19%
Additional memory card 120 15 22 48 35 76 15 22 90 56 41 18 41 76 34 86

12% 9% 10% 13% 15% 11% 11% 16% 11% 12% 15% 8% 13% 12% 10% 13%
Any type of computer 94 19 18 43 13 57 14 12 76 51 28 13 29 60 25 69

accessory, such as a 9% 10% 9% 11% 6% 8% 11% 9% 10% 11% 10% 6% 9% 10% 8% 10%
mouse
TV antenna 32 3 7 14 9 17 8 4 26 13 13 4 9 21 13 19
3% 1% 3% 4% 4% 2% 6% 3% 3% 3% 5% 2% 3% 3% 4% 3%
Smart tracker tags, such 31 2 3 16 10 22 0 7 23 16 10 6 11 20 5 27

as Tile 3% 1% 1% 4% 4% 3% 0 5% 3% 3% 4% 3% 3% 3% 1% 4%
___________________________________________________________________________________________

Page 138

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 336 196 139 48 76 53 60 91 59 69 57 98 156 34 38 57 22 120 84 73 42

33% 40%C 27% 41%H 44%H 36% 36%H 25% 33% 31% 40% 37% 39%P 39% 41%P 26% 26% 32% 33% 37% 36%
Additional memory card 219 130 90 31 51 38 40 56 38 47 41 64 102 25 25 36 16 80 58 48 24

22% 27%C 17% 26% 30%H 26% 24%H 16% 21% 21% 29% 24% 25%P 29%P 27% 16% 19% 21% 22% 24% 21%
Any type of computer 196 119 77 36 45 32 41 42 34 42 33 59 93 22 25 28 8 73 47 36 29

accessory, such as a 19% 24%C 15% 31%H 26%H 22%H 24%H 12% 19% 19% 23% 22% 23%P 25%P 27%PQ 13% 10% 19% 18% 18% 25%
mouse
TV antenna 72 34 39 15 10 6 8 30 17 17 13 9 25 7 11 17 5 34 18 10 6
7% 7% 7% 13% 6% 4% 5% 8% 10%L 7% 9%L 3% 6% 8% 12% 7% 6% 9% 7% 5% 5%
Smart tracker tags, such 58 39 20 17 15 6 9 12 11 8 12 19 32 2 10 7 3 26 11 13 8

as Tile 6% 8%C 4% 14%FH 9% 4% 5% 3% 6% 4% 8% 7% 8%P 2% 11%P 3% 3% 7% 4% 7% 7%
___________________________________________________________________________________________________

Page 139
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 336 59 59 149 69 222 44 55 259 168 99 55 109 214 99 237
33% 32% 28% 40%C 29% 32% 34% 39% 33% 35%L 37%L 25% 34% 34% 31% 35%
E
Additional memory card 219 39 34 94 52 144 28 35 171 110 70 32 76 138 64 156

22% 21% 16% 25%C 22% 21% 21% 25% 22% 23%L 26%L 15% 23% 22% 20% 23%
Any type of computer 196 35 37 95 29 126 25 35 149 107 51 29 63 126 52 143

accessory, such as a 19% 19% 17% 25%E 12% 18% 19% 25% 19% 23%L 19% 13% 19% 20% 16% 21%
mouse
TV antenna 72 7 17 32 16 44 10 14 52 25 27 15 15 54 25 47
7% 4% 8% 9% 7% 6% 8% 10% 6% 5% 10% 7% 5% 8% 8% 7%
Smart tracker tags, such 58 6 8 27 17 41 3 11 44 28 18 11 18 40 14 45

as Tile 6% 3% 4% 7% 7% 6% 2% 8% 6% 6% 7% 5% 6% 6% 4% 7%
___________________________________________________________________________________________

Page 140
Question B10A
A. Additional memory card

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 120 72 48 27 22 22 19 29 15 32 25 31 60 11 15 20 4 45 30 26 14
12% 15%C 9% 23%G 13% 15% 11% 8% 9% 14% 17% 12% 15%P 13% 16% 9% 5% 12% 12% 13% 12%
H
No 788 356 432 85 121 109 128 302 140 178 103 202 301 62 67 186 68 297 199 149 91
78% 73% 83%B 74% 70% 74% 76% 84%EG 79% 79% 71% 76% 75% 71% 73% 84%MN 81% 79% 78% 76% 79%
Maybe 99 58 41 4 28 15 21 27 22 15 17 33 42 14 10 16 12 35 28 22 11
10% 12% 8% 3% 17%D 10% 13%D 8% 13% 7% 12% 12% 10% 16% 11% 7% 14% 9% 11% 11% 9%
H
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 141
Question B10A
A. Additional memory card
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 120 15 22 48 35 76 15 22 90 56 41 18 41 76 34 86
12% 9% 10% 13% 15% 11% 11% 16% 11% 12% 15% 8% 13% 12% 10% 13%
No 788 142 178 283 186 549 103 104 624 364 198 187 249 498 258 530
78% 79% 84%D 75% 78% 79% 79% 75% 78% 77% 74% 85%JK 77% 78% 80% 77%
Maybe 99 23 13 46 17 67 13 13 81 54 29 14 34 63 30 69
10% 13% 6% 12%C 7% 10% 10% 10% 10% 11% 11% 6% 11% 10% 9% 10%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 142
Question B10G
G. Any type of computer accessory, such as a wireless keyboard or mouse

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 94 56 38 20 27 11 16 20 14 23 20 25 43 14 11 13 4 45 16 13 15
9% 11% 7% 17%H 16%H 8% 10% 5% 8% 10% 14% 9% 11% 16%P 12% 6% 4% 12% 6% 7% 13%
No 811 367 445 80 126 115 127 316 143 183 111 207 311 65 67 194 76 303 210 161 86
81% 75% 85%B 69% 74% 78% 76% 88%DE 81% 81% 77% 78% 77% 75% 73% 87%MN 90%O 80% 82% 82% 75%
FG O
Maybe 102 63 39 15 18 21 25 22 20 19 12 34 50 8 14 15 5 28 30 23 14
10% 13%C 7% 13% 11% 14%H 15%H 6% 11% 8% 8% 13% 12%P 9% 15% 7% 6% 7% 12% 11% 12%
Don’t know 1 1 0 0 0 0 0 1 1 0 * 0 0 0 0 1 0 1 0 0 *
* * 0 0 0 0 0 * * 0 * 0 0 0 0 * 0 * 0 0 *
___________________________________________________________________________________________________

Page 143
Question B10G
G. Any type of computer accessory, such as a wireless keyboard or mouse
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 94 19 18 43 13 57 14 12 76 51 28 13 29 60 25 69
9% 10% 9% 11% 6% 8% 11% 9% 10% 11% 10% 6% 9% 10% 8% 10%
No 811 146 175 282 208 566 106 105 647 366 216 190 261 509 269 542
81% 81% 82% 75% 88%D 82% 81% 75% 81% 77% 81% 87%J 81% 80% 84% 79%
Maybe 102 16 18 52 16 69 11 22 73 57 23 16 34 66 27 75
10% 9% 9% 14%E 7% 10% 8% 16% 9% 12% 9% 8% 10% 10% 8% 11%
Don’t know 1 0 1 0 * 1 0 0 * 1 0 0 0 1 1 0
* 0 * 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 144
Question B10R
R. TV antenna

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 32 12 21 7 5 1 5 13 6 14 5 2 7 5 4 10 1 24 1 4 1
3% 2% 4% 6% 3% 1% 3% 4% 4% 6%L 3% 1% 2% 5% 4% 5%M 1% 6%SU 1% 2% 1%
No 935 452 482 101 161 140 160 328 160 207 131 257 379 80 81 205 79 343 238 187 109
93% 93% 92% 87% 94% 96% 95% 92% 90% 92% 91% 97%I 94% 92% 88% 92% 94% 91% 93% 95% 94%
K
Maybe 40 22 18 8 5 5 4 17 11 3 8 6 18 3 7 6 4 9 16 6 6
4% 4% 3% 7% 3% 4% 2% 5% 6% 1% 6% 2% 4% 3% 8% 3% 4% 3% 6% 3% 5%
Don’t know 1 * * 0 0 0 0 1 0 * * 0 0 0 0 1 0 0 * 0 *
* * * 0 0 0 0 * 0 * * 0 0 0 0 * 0 0 * 0 *
___________________________________________________________________________________________________

Page 145
Question B10R
R. TV antenna
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 32 3 7 14 9 17 8 4 26 13 13 4 9 21 13 19
3% 1% 3% 4% 4% 2% 6% 3% 3% 3% 5% 2% 3% 3% 4% 3%
No 935 174 195 344 222 649 120 125 744 448 240 204 309 581 296 639
93% 96% 92% 91% 93% 94% 92% 90% 93% 95% 90% 93% 95% 91% 92% 93%
Maybe 40 4 10 18 7 27 2 9 26 12 15 11 6 33 12 28
4% 2% 5% 5% 3% 4% 2% 7% 3% 2% 5% 5% 2% 5% 4% 4%
Don’t know 1 0 0 * * * 0 * * 1 0 0 0 1 1 0
* 0 0 * * * 0 * * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 146
Question B10S
S. Smart tracker tags, such as Tile

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 31 19 12 9 11 3 3 5 7 3 9 9 11 2 9 4 1 20 4 4 3
3% 4% 2% 8%H 6%H 2% 2% 1% 4% 1% 6%J 3% 3% 2% 10%MP 2% 1% 5% 2% 2% 2%
No 936 439 497 99 157 139 153 340 163 216 130 245 367 83 82 212 79 348 240 180 106
93% 90% 95%B 86% 91% 95% 91% 95%D 92% 96%K 90% 92% 91% 95% 89% 95% 94% 92% 93% 91% 92%
Maybe 27 19 8 7 4 3 7 7 4 5 3 10 21 0 1 3 2 6 7 9 5
3% 4% 2% 6% 2% 2% 4% 2% 2% 2% 2% 4% 5%P 0 1% 1% 2% 2% 3% 5% 5%
Don’t know 13 9 5 0 0 2 6 6 4 * 3 2 5 3 0 4 2 3 6 4 1
1% 2% 1% 0 0 1% 3% 2% 2% * 2% 1% 1% 3% 0 2% 3% 1% 2% 2% 1%
___________________________________________________________________________________________________

Page 147
Question B10S
S. Smart tracker tags, such as Tile
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 31 2 3 16 10 22 0 7 23 16 10 6 11 20 5 27
3% 1% 1% 4% 4% 3% 0 5% 3% 3% 4% 3% 3% 3% 1% 4%
No 936 173 203 346 213 640 128 127 739 441 245 204 303 585 303 633
93% 96% 96%E 92% 90% 92% 98% 91% 93% 93% 92% 93% 93% 92% 94% 92%
Maybe 27 4 5 11 7 19 3 4 21 12 9 5 7 20 9 18
3% 2% 2% 3% 3% 3% 2% 3% 3% 2% 3% 2% 2% 3% 3% 3%
Don’t know 13 1 1 4 7 11 0 1 12 5 4 4 3 11 6 8
1% 1% 1% 1% 3% 2% 0 1% 2% 1% 1% 2% 1% 2% 2% 1%
___________________________________________________________________________________________

Page 148
Next, which of the following WEARABLES products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 124 63 60 29 25 19 16 28 13 34 23 35 55 8 19 16 5 48 25 23 15

12% 13% 12% 25%G 14% 13% 10% 8% 7% 15% 16% 13% 14%P 9% 21%PQ 7% 5% 13% 10% 11% 13%
H
Smartwatch, such as Apple 78 44 34 26 11 10 13 13 11 27 10 15 33 6 11 7 3 33 6 16 11

Watch 8% 9% 7% 23%EF 6% 7% 8% 4% 6% 12%L 7% 6% 8%P 7% 11%P 3% 4% 9%S 2% 8%S 9%S
GH
Wearable activity 64 32 31 12 17 9 6 18 2 21 13 22 28 7 12 9 3 27 13 12 6
tracker, such as a Fitbit 6% 7% 6% 10% 10% 6% 4% 5% 1% 9%I 9%I 8%I 7% 8% 13%P 4% 3% 7% 5% 6% 5%
GPS sports watch 42 23 20 11 9 10 2 10 3 14 6 12 21 * 12 7 1 18 9 10 4

4% 5% 4% 10%GH 5% 7%G 1% 3% 1% 6% 4% 4% 5% 1% 13%MNP 3% 2% 5% 3% 5% 4%
Q
___________________________________________________________________________________________________

Page 149
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 124 18 23 50 33 72 20 25 88 63 31 19 43 71 39 85

12% 10% 11% 13% 14% 10% 15% 18% 11% 13% 12% 9% 13% 11% 12% 12%
Smartwatch, such as Apple 78 11 16 33 18 38 16 18 51 32 24 14 27 43 23 55

Watch 8% 6% 8% 9% 8% 6% 12%F 13% 6% 7% 9% 6% 8% 7% 7% 8%
Wearable activity 64 8 11 31 14 42 8 8 53 41 15 6 22 40 21 42
tracker, such as a Fitbit 6% 4% 5% 8% 6% 6% 6% 6% 7% 9%L 6% 3% 7% 6% 7% 6%
GPS sports watch 42 3 12 16 11 29 6 12 29 25 11 6 14 28 11 31

4% 1% 6% 4% 5% 4% 5% 9% 4% 5% 4% 3% 4% 4% 3% 5%
___________________________________________________________________________________________

Page 150

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 276 158 118 45 63 45 49 60 39 54 47 98 142 18 27 33 10 93 65 54 43

27% 33%C 23% 39%H 37%H 31%H 29%H 17% 22% 24% 32% 37%I 35%P 21% 29%P 15% 12% 25% 25% 28% 37%RS
J Q
Wearable activity 170 88 82 22 44 28 27 39 19 32 31 67 89 12 17 22 8 57 42 33 28

tracker, such as a Fitbit 17% 18% 16% 19% 26%H 19% 16% 11% 10% 14% 22%I 25%I 22%P 14% 19% 10% 9% 15% 16% 17% 25%R
J
Smartwatch, such as Apple 161 97 65 35 31 28 32 30 23 40 19 55 79 12 21 15 6 55 35 33 25

Watch 16% 20%C 12% 31%H 18%H 19%H 19%H 8% 13% 18% 13% 21% 20%P 14% 23%PQ 7% 7% 15% 14% 17% 22%
GPS sports watch 95 62 33 18 20 20 8 24 13 26 18 22 50 6 16 14 3 34 27 13 11

9% 13%C 6% 15%G 12% 14% 5% 7% 7% 12% 13% 8% 12%P 7% 17%PQ 6% 4% 9% 10% 7% 10%
H
___________________________________________________________________________________________________

Page 151
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 276 46 63 106 62 187 35 54 201 143 69 46 93 167 72 204

27% 25% 30% 28% 26% 27% 27% 39%I 25% 30%L 26% 21% 29% 26% 22% 30%O
Wearable activity 170 29 38 70 32 126 20 25 134 105 35 22 58 106 46 125

tracker, such as a Fitbit 17% 16% 18% 19% 14% 18% 15% 18% 17% 22%KL 13% 10% 18% 17% 14% 18%
Smartwatch, such as Apple 161 24 31 69 36 103 23 36 112 78 48 23 62 90 41 120

Watch 16% 13% 15% 18% 15% 15% 17% 26%I 14% 17% 18% 11% 19% 14% 13% 17%
GPS sports watch 95 7 24 39 25 63 9 27 59 42 23 22 28 61 26 68

9% 4% 11%B 10%B 10% 9% 7% 19%I 7% 9% 8% 10% 9% 10% 8% 10%
___________________________________________________________________________________________

Page 152
Question B64A
A. GPS sports watch

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 42 23 20 11 9 10 2 10 3 14 6 12 21 * 12 7 1 18 9 10 4
4% 5% 4% 10%GH 5% 7%G 1% 3% 1% 6% 4% 4% 5% 1% 13%MNP 3% 2% 5% 3% 5% 4%
Q
No 912 423 489 98 152 127 158 333 165 198 126 244 354 79 77 208 81 342 228 184 104
90% 87% 94%B 85% 88% 86% 94% 93%D 93% 88% 87% 92% 88% 91% 83% 93%MO 96%O 91% 89% 93% 90%
Maybe 52 39 13 6 11 9 7 15 10 12 12 10 29 6 4 7 2 16 18 3 7
5% 8%C 3% 6% 6% 6% 4% 4% 6% 5% 8% 4% 7% 7% 4% 3% 2% 4% 7%T 2% 6%T
Don’t know 2 2 0 0 0 0 1 * 0 0 * 0 0 1 0 * 0 0 1 0 *
* * 0 0 0 0 1% * 0 0 * 0 0 2%M 0 * 0 0 1% 0 *
___________________________________________________________________________________________________

Page 153
Question B64A
A. GPS sports watch
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 42 3 12 16 11 29 6 12 29 25 11 6 14 28 11 31
4% 1% 6% 4% 5% 4% 5% 9% 4% 5% 4% 3% 4% 4% 3% 5%
No 912 173 188 338 213 629 122 113 734 431 243 196 296 574 296 616
90% 95% 89% 90% 90% 91% 93% 81% 92%H 91% 91% 90% 91% 90% 92% 90%
Maybe 52 4 12 23 13 33 3 14 31 17 12 17 15 32 15 37
5% 2% 6% 6% 6% 5% 2% 10%I 4% 4% 4% 8% 4% 5% 5% 5%
Don’t know 2 1 0 0 * 2 0 0 2 * 1 0 0 2 * 1
* 1% 0 0 * * 0 0 * * 1% 0 0 * * *
___________________________________________________________________________________________

Page 154
Question B64B
B. Wearable activity tracker, such as a Fitbit

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 64 32 31 12 17 9 6 18 2 21 13 22 28 7 12 9 3 27 13 12 6
6% 7% 6% 10% 10% 6% 4% 5% 1% 9%I 9%I 8%I 7% 8% 13%P 4% 3% 7% 5% 6% 5%
No 832 396 436 94 127 119 141 316 158 191 112 198 314 75 74 198 77 318 214 164 87
83% 81% 84% 81% 74% 81% 84% 88%E 89%K 85%L 78% 74% 78% 86% 80% 89%M 91% 84%U 83% 83% 75%
L
Maybe 107 56 51 10 27 19 21 22 16 11 18 45 61 5 5 13 5 29 28 21 22
11% 11% 10% 9% 16%H 13% 13%H 6% 9% 5% 13%J 17%J 15%P 6% 6% 6% 6% 8% 11% 10% 19%RT
Don’t know 6 2 4 0 1 0 0 3 1 1 1 1 1 0 1 2 0 2 1 1 *
1% * 1% 0 * 0 0 1% * 1% 1% * * 0 1% 1% 0 1% * * *
___________________________________________________________________________________________________

Page 155
Question B64B
B. Wearable activity tracker, such as a Fitbit
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 64 8 11 31 14 42 8 8 53 41 15 6 22 40 21 42
6% 4% 5% 8% 6% 6% 6% 6% 7% 9%L 6% 3% 7% 6% 7% 6%
No 832 152 172 307 201 564 110 113 659 367 230 197 266 527 273 558
83% 84% 81% 81% 85% 81% 85% 81% 83% 78% 86%J 90%J 82% 83% 85% 81%
Maybe 107 22 28 39 18 83 13 17 81 64 20 16 36 66 24 82
11% 12% 13% 10% 8% 12% 10% 12% 10% 14%L 8% 7% 11% 10% 8% 12%
Don’t know 6 0 2 0 4 3 0 1 2 2 1 0 0 4 3 3
1% 0 1% 0 2%D * 0 1% * * 1% 0 0 1% 1% *
___________________________________________________________________________________________

Page 156
Question B64C
C. Smartwatch, such as Apple Watch

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 78 44 34 26 11 10 13 13 11 27 10 15 33 6 11 7 3 33 6 16 11
8% 9% 7% 23%EF 6% 7% 8% 4% 6% 12%L 7% 6% 8%P 7% 11%P 3% 4% 9%S 2% 8%S 9%S
GH
No 845 390 455 81 140 119 136 329 154 185 125 211 325 75 71 208 79 322 221 164 90
84% 80% 87%B 69% 82% 81% 81% 92%DE 87% 82% 87% 79% 80% 86% 77% 93%MO 93%O 85% 86% 83% 78%
FG
Maybe 83 52 31 9 20 18 19 16 12 13 9 41 45 6 10 7 3 21 29 17 14
8% 11%C 6% 8% 12%H 12%H 11%H 5% 7% 6% 6% 15%I 11%P 7% 11%P 3% 3% 6% 11% 8% 12%R
JK
Don’t know 2 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
* 0 * 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 157
Question B64C
C. Smartwatch, such as Apple Watch
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 78 11 16 33 18 38 16 18 51 32 24 14 27 43 23 55
8% 6% 8% 9% 8% 6% 12%F 13% 6% 7% 9% 6% 8% 7% 7% 8%
No 845 157 181 308 199 590 107 103 683 395 219 196 263 547 281 564
84% 87% 85% 82% 84% 85% 83% 74% 86%H 83% 82% 89% 81% 86% 87% 82%
Maybe 83 13 15 37 18 65 7 19 61 47 23 9 35 47 18 65
8% 7% 7% 10% 8% 9% 5% 13% 8% 10%L 9% 4% 11% 7% 6% 9%
Don’t know 2 0 0 0 2 0 0 0 0 0 0 0 0 0 0 2
* 0 0 0 1% 0 0 0 0 0 0 0 0 0 0 *
___________________________________________________________________________________________

Page 158
Next, which of the following SMART HOME products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 154 101 53 33 32 32 19 33 16 31 26 59 69 10 27 21 6 62 33 29 18

15% 21%C 10% 28%G 19%H 22%H 11% 9% 9% 14% 18% 22%I 17%P 11% 29%MNP 9% 8% 17% 13% 14% 15%
H Q
Digital assistant device, 70 41 29 15 20 12 8 10 5 16 13 24 22 8 17 8 2 30 15 9 6

such as Amazon Echo or 7% 8% 6% 13%H 12%H 8%H 5% 3% 3% 7% 9% 9%I 5% 9% 19%MPQ 3% 3% 8% 6% 5% 6%
Google Home
Home camera, such as Nest 67 46 21 14 15 12 10 12 5 14 11 26 32 5 8 10 5 31 8 15 6

Cam 7% 9%C 4% 12%H 9% 8% 6% 3% 3% 6% 7% 10%I 8% 5% 9% 4% 5% 8% 3% 8% 5%
Any other smart devices 61 45 16 13 10 16 7 12 7 16 9 19 30 1 11 8 2 23 16 6 6

for the home such as 6% 9%C 3% 11%H 6% 11%H 4% 3% 4% 7% 7% 7% 7% 1% 12%NP 4% 2% 6% 6% 3% 5%
lights or motion sensors
which can be monitored or
controlled using an
Internet connected device
Smart thermostat that can 57 36 21 14 8 11 6 15 5 15 4 23 22 6 9 9 3 29 2 10 10

be controlled by a 6% 7% 4% 12%H 5% 8% 4% 4% 3% 7% 3% 9% 6% 7% 10% 4% 4% 8%S 1% 5%S 9%S
smartphone
Smart door lock, such as 44 29 15 12 8 6 4 11 2 15 6 11 16 5 10 8 1 19 5 8 5

an August 4% 6% 3% 10%GH 5% 4% 2% 3% 1% 6% 4% 4% 4% 6% 11%MPQ 3% 1% 5% 2% 4% 5%
Home robotic vacuum, such 39 26 13 6 8 15 2 8 4 6 6 17 21 0 6 5 2 19 6 8 4

as Roomba 4% 5% 2% 5% 4% 10%GH 1% 2% 2% 3% 4% 6% 5% 0 6% 2% 3% 5% 2% 4% 3%
___________________________________________________________________________________________________

Page 159
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 154 28 28 63 35 91 13 44 100 89 35 24 61 83 42 112

15% 16% 13% 17% 15% 13% 10% 31%I 13% 19%L 13% 11% 19% 13% 13% 16%
Digital assistant device, 70 9 9 33 20 36 8 25 38 34 19 10 25 39 18 52

such as Amazon Echo or 7% 5% 4% 9% 8% 5% 6% 18%I 5% 7% 7% 5% 8% 6% 6% 8%
Google Home
Home camera, such as Nest 67 11 6 31 20 29 8 24 39 38 14 11 29 35 20 48

Cam 7% 6% 3% 8%C 8%C 4% 6% 17%I 5% 8% 5% 5% 9% 5% 6% 7%
Any other smart devices 61 10 7 40 5 45 6 11 43 40 7 8 21 32 17 44

for the home such as 6% 6% 3% 11%CE 2% 6% 4% 8% 5% 9%K 3% 4% 7% 5% 5% 6%
controlled using an
Smart thermostat that can 57 5 9 32 12 35 6 13 40 35 13 5 19 35 18 39

be controlled by a 6% 3% 4% 9%B 5% 5% 4% 10% 5% 7%L 5% 3% 6% 5% 6% 6%
smartphone
Smart door lock, such as 44 4 4 27 8 28 5 9 31 24 6 10 16 24 9 34

an August 4% 2% 2% 7%C 3% 4% 4% 6% 4% 5% 2% 4% 5% 4% 3% 5%
Home robotic vacuum, such 39 10 7 14 8 28 0 9 26 27 6 3 22 14 6 33

as Roomba 4% 6% 3% 4% 3% 4% 0 6% 3% 6%L 2% 2% 7%N 2% 2% 5%
___________________________________________________________________________________________

Page 160

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 331 212 118 43 63 66 59 85 38 55 55 135 159 25 45 49 13 103 85 72 45

33% 44%C 23% 37%H 37%H 45%H 35%H 24% 21% 24% 38%I 51%I 39%P 29% 49%NP 22% 16% 27% 33% 37% 39%R
J JK Q Q
Any other smart devices 158 107 51 24 25 36 28 37 17 30 23 61 81 10 25 20 3 45 45 29 21

for the home such as 16% 22%C 10% 21%H 15% 25%H 16% 10% 9% 13% 16% 23%I 20%P 11% 27%NPQ 9% 4% 12% 17% 15% 19%
lights or motion sensors J Q
controlled using an
Digital assistant device, 151 97 54 27 35 27 28 29 16 31 30 56 67 16 25 18 7 46 46 26 23

such as Amazon Echo or 15% 20%C 10% 23%H 20%H 18%H 17%H 8% 9% 14% 21%I 21%I 17%P 18%P 27%PQ 8% 9% 12% 18% 13% 20%
Google Home
Home camera, such as Nest 127 86 41 20 27 22 29 24 14 23 21 53 63 10 18 14 7 46 29 29 15

Cam 13% 18%C 8% 17%H 16%H 15%H 17%H 7% 8% 10% 15% 20%I 16%P 11% 20%P 6% 8% 12% 11% 15% 13%
J
Smart thermostat that can 118 74 44 22 18 21 17 35 11 27 16 48 59 12 13 18 5 41 26 24 17

be controlled by a 12% 15%C 9% 19% 10% 14% 10% 10% 6% 12% 11% 18%I 15%P 14% 14% 8% 6% 11% 10% 12% 14%
smartphone
Home robotic vacuum, such 97 60 37 14 15 26 11 28 11 17 19 33 44 3 14 20 3 27 21 31 9

as Roomba 10% 12%C 7% 12% 9% 18%GH 7% 8% 6% 8% 13% 13% 11% 4% 15%N 9% 4% 7% 8% 16%RS 8%
Smart door lock, such as 90 59 30 18 15 13 11 27 10 20 12 33 44 6 14 19 1 27 21 20 14

an August 9% 12%C 6% 16%H 9% 9% 7% 7% 6% 9% 8% 12% 11% 7% 15%Q 8% 1% 7% 8% 10% 12%
___________________________________________________________________________________________________

Page 161
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 331 63 62 138 67 214 34 59 243 189 68 56 119 191 97 234
33% 35% 29% 37% 28% 31% 26% 42% 31% 40%KL 25% 25% 37% 30% 30% 34%
Any other smart devices 158 22 28 71 36 101 15 27 114 99 32 16 52 93 41 116

for the home such as 16% 12% 13% 19% 15% 15% 12% 19% 14% 21%KL 12% 7% 16% 15% 13% 17%
controlled using an
Digital assistant device, 151 22 32 67 31 94 17 37 104 78 37 26 49 94 42 109

such as Amazon Echo or 15% 12% 15% 18% 13% 14% 13% 26%I 13% 16% 14% 12% 15% 15% 13% 16%
Google Home
Home camera, such as Nest 127 22 16 53 36 74 15 31 89 73 28 20 44 78 36 91

Cam 13% 12% 7% 14%C 15%C 11% 12% 22%I 11% 15% 10% 9% 14% 12% 11% 13%
Smart thermostat that can 118 21 20 53 24 77 11 25 84 72 23 17 43 67 36 82

be controlled by a 12% 12% 9% 14% 10% 11% 9% 18% 11% 15%L 9% 8% 13% 11% 11% 12%
smartphone
Home robotic vacuum, such 97 21 19 35 21 68 10 17 72 58 19 16 38 54 26 70

as Roomba 10% 12% 9% 9% 9% 10% 8% 12% 9% 12% 7% 7% 12% 8% 8% 10%
Smart door lock, such as 90 9 11 48 22 56 12 15 67 54 16 13 28 58 25 65

an August 9% 5% 5% 13%BC 9% 8% 9% 11% 8% 11% 6% 6% 9% 9% 8% 9%
___________________________________________________________________________________________

Page 162
Question B65A
A. Digital assistant device, such as Amazon Echo or Google Home

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 70 41 29 15 20 12 8 10 5 16 13 24 22 8 17 8 2 30 15 9 6
7% 8% 6% 13%H 12%H 8%H 5% 3% 3% 7% 9% 9%I 5% 9% 19%MPQ 3% 3% 8% 6% 5% 6%
No 855 388 467 89 137 120 140 327 161 194 114 208 337 71 67 203 77 328 210 171 93
85% 80% 90%B 77% 80% 82% 83% 91%DE 91%K 86% 79% 78% 83% 82% 73% 91%MO 91%O 87% 82% 87% 80%
FG L
Maybe 81 56 25 12 14 15 20 19 11 15 17 32 45 8 8 11 5 16 31 17 16
8% 12%C 5% 10% 8% 10% 12%H 5% 6% 7% 12% 12% 11%P 9% 9% 5% 6% 4% 12%R 8% 14%R
Don’t know 2 2 0 0 0 0 0 2 1 0 0 1 0 0 0 2 0 2 0 0 0
* * 0 0 0 0 0 1% * 0 0 * 0 0 0 1% 0 * 0 0 0
___________________________________________________________________________________________________

Page 163
Question B65A
A. Digital assistant device, such as Amazon Echo or Google Home
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 70 9 9 33 20 36 8 25 38 34 19 10 25 39 18 52
7% 5% 4% 9% 8% 5% 6% 18%I 5% 7% 7% 5% 8% 6% 6% 8%
No 855 157 180 310 207 597 113 103 690 394 230 193 275 540 280 575
85% 87% 85% 82% 87% 86% 87% 74% 87%H 83% 86% 88% 85% 85% 87% 84%
Maybe 81 14 23 34 11 58 9 12 66 44 17 16 24 56 24 57
8% 7% 11%E 9% 5% 8% 7% 8% 8% 9% 7% 7% 7% 9% 7% 8%
Don’t know 2 1 1 0 0 2 0 0 1 2 0 0 0 2 1 1
* 1% * 0 0 * 0 0 * * 0 0 0 * * *
___________________________________________________________________________________________

Page 164
Question B65B
B. Home camera, such as Nest Cam

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 67 46 21 14 15 12 10 12 5 14 11 26 32 5 8 10 5 31 8 15 6
7% 9%C 4% 12%H 9% 8% 6% 3% 3% 6% 7% 10%I 8% 5% 9% 4% 5% 8% 3% 8% 5%
No 881 401 480 96 144 125 139 334 164 202 123 213 340 77 74 209 77 330 227 168 100
87% 82% 92%B 83% 84% 85% 83% 93%DE 92%L 90%L 85% 80% 84% 89% 80% 94%MO 92% 88% 89% 85% 87%
FG
Maybe 60 40 20 5 12 10 19 12 9 8 10 28 31 5 10 4 3 15 21 14 9
6% 8%C 4% 5% 7% 7% 11%H 3% 5% 4% 7% 10%J 8%P 6% 11%P 2% 3% 4% 8% 7% 8%
Don’t know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 165
Question B65B
B. Home camera, such as Nest Cam
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 67 11 6 31 20 29 8 24 39 38 14 11 29 35 20 48
7% 6% 3% 8%C 8%C 4% 6% 17%I 5% 8% 5% 5% 9% 5% 6% 7%
No 881 158 196 324 202 619 115 108 706 401 239 199 280 558 286 595
87% 88% 93%DE 86% 85% 89% 88% 78% 89%H 85% 90% 91% 86% 88% 89% 87%
Maybe 60 11 10 22 16 45 7 7 50 35 14 8 16 43 16 44
6% 6% 5% 6% 7% 7% 6% 5% 6% 7% 5% 4% 5% 7% 5% 6%
Don’t know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________

Page 166
Question B65C
C. Smart thermostat that can be controlled by a smartphone

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 57 36 21 14 8 11 6 15 5 15 4 23 22 6 9 9 3 29 2 10 10
6% 7% 4% 12%H 5% 8% 4% 4% 3% 7% 3% 9% 6% 7% 10% 4% 4% 8%S 1% 5%S 9%S
No 889 411 477 94 153 126 151 322 166 197 128 218 344 75 79 204 79 335 230 173 99
88% 85% 91%B 81% 90% 86% 90% 90% 94%L 88% 88% 82% 85% 86% 86% 92%M 94% 89% 90% 88% 85%
Maybe 61 38 23 8 10 10 11 21 5 12 13 25 37 6 4 8 2 12 24 14 6
6% 8% 4% 7% 6% 7% 6% 6% 3% 5% 9% 9% 9%P 7% 4% 4% 2% 3% 9%R 7% 5%
Don’t know 1 1 0 0 0 0 0 1 1 0 * 0 0 0 0 1 0 1 0 0 *
* * 0 0 0 0 0 * * 0 * 0 0 0 0 * 0 * 0 0 *
___________________________________________________________________________________________________

Page 167
Question B65C
C. Smart thermostat that can be controlled by a smartphone
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 57 5 9 32 12 35 6 13 40 35 13 5 19 35 18 39
6% 3% 4% 9%B 5% 5% 4% 10% 5% 7%L 5% 3% 6% 5% 6% 6%
No 889 160 192 324 214 615 119 115 711 401 244 202 281 568 285 603
88% 88% 90% 86% 90% 89% 91% 82% 89% 85% 91% 92%J 87% 89% 89% 88%
Maybe 61 16 11 21 12 43 6 11 44 37 10 11 24 32 18 43
6% 9% 5% 6% 5% 6% 4% 8% 6% 8% 4% 5% 7% 5% 6% 6%
Don’t know 1 0 1 0 * 1 0 0 * 1 0 0 0 1 1 0
* 0 * 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 168
Question B65D
D. Smart door lock, such as an August

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 44 29 15 12 8 6 4 11 2 15 6 11 16 5 10 8 1 19 5 8 5
4% 6% 3% 10%GH 5% 4% 2% 3% 1% 6% 4% 4% 4% 6% 11%MPQ 3% 1% 5% 2% 4% 5%
No 917 426 491 98 156 133 156 331 167 205 132 232 358 81 78 204 83 349 236 176 102
91% 88% 94%B 84% 91% 91% 93% 92% 94% 91% 92% 87% 89% 93% 85% 91% 99%O 93% 92% 89% 88%
Maybe 46 31 15 6 7 8 8 16 8 5 6 22 29 1 4 11 1 8 15 13 8
5% 6%C 3% 5% 4% 5% 5% 4% 4% 2% 4% 8%J 7% 1% 4% 5% 1% 2% 6%R 7%R 7%R
Don’t know 2 2 0 0 0 0 1 1 1 0 0 1 1 0 0 1 0 1 0 1 0
* * 0 0 0 0 1% * * 0 0 * * 0 0 * 0 * 0 1% 0
___________________________________________________________________________________________________

Page 169
Question B65D
D. Smart door lock, such as an August
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 44 4 4 27 8 28 5 9 31 24 6 10 16 24 9 34
4% 2% 2% 7%C 3% 4% 4% 6% 4% 5% 2% 4% 5% 4% 3% 5%
No 917 171 201 329 216 636 118 124 728 418 251 206 297 577 297 620
91% 95%D 95%D 87% 91% 92% 91% 89% 92% 88% 94% 94%J 91% 91% 92% 90%
Maybe 46 4 6 21 14 28 7 7 35 30 10 4 12 34 16 30
5% 2% 3% 6% 6% 4% 5% 5% 4% 6%L 4% 2% 4% 5% 5% 4%
Don’t know 2 1 1 0 0 2 0 0 1 2 0 0 0 2 1 1
* 1% * 0 0 * 0 0 * * 0 0 0 * * *
___________________________________________________________________________________________

Page 170
Question B65E
E. Any other smart devices for the home such as lights or motion sensors which can be monitored or controlled using an Internet connected device

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 61 45 16 13 10 16 7 12 7 16 9 19 30 1 11 8 2 23 16 6 6
6% 9%C 3% 11%H 6% 11%H 4% 3% 4% 7% 7% 7% 7% 1% 12%NP 4% 2% 6% 6% 3% 5%
No 847 377 470 92 146 110 140 319 161 194 120 203 321 77 67 202 81 330 211 167 94
84% 77% 90%B 79% 85% 75% 83% 89%DF 91%L 86%L 83% 76% 79% 88%O 73% 91%MO 96%MO 88% 82% 85% 81%
Maybe 97 62 35 11 15 21 20 25 10 14 14 42 51 9 14 12 2 21 29 23 15
10% 13%C 7% 9% 9% 14% 12% 7% 6% 6% 10% 16%I 13%P 10% 15%PQ 5% 2% 6% 11% 12%R 13%R
J Q
Don’t know 3 3 1 0 0 0 1 2 0 1 1 2 2 1 0 1 0 1 1 2 0
* 1% * 0 0 0 1% 1% 0 * * 1% 1% 1% 0 * 0 * * 1% 0
___________________________________________________________________________________________________

Page 171
Question B65E
E. Any other smart devices for the home such as lights or motion sensors which can be monitored or controlled using an Internet connected device
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 61 10 7 40 5 45 6 11 43 40 7 8 21 32 17 44
6% 6% 3% 11%CE 2% 6% 4% 8% 5% 9%K 3% 4% 7% 5% 5% 6%
No 847 157 183 305 202 589 115 113 678 373 235 203 272 540 279 568
84% 87% 86% 81% 85% 85% 88% 81% 85% 79% 88%J 93%J 84% 85% 87% 83%
Maybe 97 12 22 32 31 56 9 16 71 58 24 8 31 61 24 72
10% 7% 10% 8% 13% 8% 7% 11% 9% 12%L 9% 3% 9% 10% 8% 11%
Don’t know 3 2 1 1 0 3 1 0 3 2 1 1 0 3 2 2
* 1% * * 0 * * 0 * * * * 0 1% 1% *
___________________________________________________________________________________________

Page 172
Question B65F
F. Home robotic vacuum, such as Roomba

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 39 26 13 6 8 15 2 8 4 6 6 17 21 0 6 5 2 19 6 8 4
4% 5% 2% 5% 4% 10%GH 1% 2% 2% 3% 4% 6% 5% 0 6% 2% 3% 5% 2% 4% 3%
No 911 427 485 102 156 121 157 330 167 208 126 233 359 84 78 203 81 349 236 166 106
90% 88% 93%B 88% 91% 82% 93%F 92%F 94% 92% 87% 87% 89% 96%O 85% 91% 96% 93%T 92%T 84% 92%
Maybe 58 33 24 8 7 11 9 20 7 11 13 16 23 3 8 14 1 9 15 23 6
6% 7% 5% 7% 4% 8% 5% 5% 4% 5% 9% 6% 6% 4% 9% 6% 1% 2% 6% 12%R 5%
Don’t know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 173
Question B65F
F. Home robotic vacuum, such as Roomba
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 39 10 7 14 8 28 0 9 26 27 6 3 22 14 6 33
4% 6% 3% 4% 3% 4% 0 6% 3% 6%L 2% 2% 7%N 2% 2% 5%
No 911 160 193 343 217 625 120 123 723 416 248 203 286 582 296 616
90% 88% 91% 91% 91% 90% 92% 88% 91% 88% 93% 93% 88% 92% 92% 90%
Maybe 58 11 12 20 14 41 10 8 46 31 13 12 16 40 20 37
6% 6% 6% 5% 6% 6% 8% 6% 6% 7% 5% 6% 5% 6% 6% 5%
Don’t know 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
___________________________________________________________________________________________

Page 174
Next, which of the following EMERGING ELECTRONICS products do you expect to buy as gifts during the holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 144 90 54 30 33 26 21 30 17 32 31 41 80 14 14 19 5 60 24 27 24

14% 18%C 10% 26%G 19%H 18%H 12% 8% 10% 14% 21%I 16% 20%P 16% 16% 9% 6% 16% 9% 14% 21%S
H Q
Flying drone such as the 64 52 13 14 19 14 8 10 8 15 10 32 42 12 6 4 1 30 10 12 9

DJI Phantom 6% 11%C 2% 12%H 11%H 9%H 5% 3% 4% 7% 7% 12%I 10%P 14%PQ 6% 2% 1% 8% 4% 6% 8%
Pet-related technology, 56 32 24 13 13 13 7 10 7 15 13 12 20 9 11 5 3 27 10 10 5
such as dog activity 6% 7% 5% 11%H 7% 9%H 4% 3% 4% 7% 9% 4% 5% 11%P 12%MP 2% 4% 7% 4% 5% 4%
trackers or GPS trackers
Connected or digital toys 48 28 20 11 6 11 4 12 3 10 7 11 22 2 5 9 3 18 7 11 7

5% 6% 4% 9% 4% 7% 3% 3% 2% 4% 5% 4% 6% 2% 5% 4% 3% 5% 3% 5% 6%
3D printer 39 22 17 13 6 5 6 5 5 12 10 3 12 3 10 5 1 17 4 8 2
4% 5% 3% 12%H 3% 3% 4% 1% 3% 6%L 7%L 1% 3% 4% 10%MP 2% 1% 5% 2% 4% 2%
Smart or connected sports 34 18 16 7 8 9 5 5 4 9 10 7 15 5 6 5 2 20 5 2 6

equipment 3% 4% 3% 6%H 5% 6%H 3% 1% 2% 4% 7% 3% 4% 5% 7% 2% 2% 5%T 2% 1% 5%
___________________________________________________________________________________________________

Page 175
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 144 31 27 57 28 83 23 27 107 66 43 26 58 80 35 108

14% 17% 13% 15% 12% 12% 18% 20% 13% 14% 16% 12% 18% 13% 11% 16%
Flying drone such as the 64 11 12 25 16 38 10 13 50 34 23 8 28 37 12 53

DJI Phantom 6% 6% 6% 7% 7% 5% 8% 10% 6% 7% 8% 4% 9% 6% 4% 8%O
Pet-related technology, 56 9 11 23 13 35 5 11 42 29 16 9 24 30 7 49
such as dog activity 6% 5% 5% 6% 5% 5% 4% 8% 5% 6% 6% 4% 7% 5% 2% 7%O
Connected or digital toys 48 11 7 23 6 28 6 8 33 22 12 9 23 19 17 31

5% 6% 4% 6% 3% 4% 4% 6% 4% 5% 4% 4% 7%N 3% 5% 5%
3D printer 39 4 6 18 10 16 6 10 23 15 16 3 13 22 9 30
4% 2% 3% 5% 4% 2% 5% 7% 3% 3% 6%L 1% 4% 3% 3% 4%
Smart or connected sports 34 4 5 14 10 19 4 3 30 19 12 2 17 17 8 25

equipment 3% 2% 3% 4% 4% 3% 3% 2% 4% 4% 5% 1% 5% 3% 3% 4%
___________________________________________________________________________________________

Page 176

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 323 182 141 53 65 58 62 76 50 68 54 94 155 35 30 48 24 118 77 63 48

32% 38%C 27% 45%H 38%H 40%H 37%H 21% 28% 30% 37% 35% 38%P 40%P 32% 21% 28% 31% 30% 32% 42%S
Flying drone such as the 154 108 46 31 33 34 20 30 26 33 24 53 84 20 12 16 9 63 32 29 19

DJI Phantom 15% 22%C 9% 27%G 20%H 23%H 12% 8% 15% 15% 17% 20% 21%P 23%P 13% 7% 11% 17% 13% 14% 17%
H
Connected or digital toys 152 79 73 21 31 26 30 38 24 30 27 40 69 16 16 24 18 50 42 26 23

15% 16% 14% 18% 18% 18% 18%H 11% 13% 13% 19% 15% 17%P 18% 17% 11% 21% 13% 16% 13% 20%
Pet-related technology, 108 63 46 22 23 22 12 26 18 26 22 26 44 14 16 15 4 41 25 19 16

such as dog activity 11% 13% 9% 19%G 13% 15%H 7% 7% 10% 12% 15% 10% 11% 16%P 18%P 7% 5% 11% 10% 10% 14%
trackers or GPS trackers H
3D printer 87 53 34 23 10 14 15 18 12 21 16 16 30 11 13 14 4 31 17 21 8
9% 11%C 6% 19%EH 6% 10% 9% 5% 7% 10% 11% 6% 7% 13% 15%P 6% 5% 8% 7% 11% 7%
Smart or connected sports 75 44 31 14 23 11 12 13 13 18 20 13 35 11 12 9 5 38 13 10 9

equipment 7% 9% 6% 12%H 14%H 8% 7% 4% 7% 8% 14%L 5% 9%P 12%P 13%P 4% 6% 10% 5% 5% 8%
___________________________________________________________________________________________________

Page 177
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 323 69 62 127 66 210 38 61 243 162 85 61 121 187 84 239
32% 38% 29% 34% 28% 30% 29% 44%I 31% 34% 32% 28% 37% 29% 26% 35%O
Flying drone such as the 154 23 36 66 30 102 17 30 113 79 42 24 56 91 37 117

DJI Phantom 15% 13% 17% 17% 13% 15% 13% 21% 14% 17% 16% 11% 17% 14% 11% 17%O
Connected or digital toys 152 39 21 56 36 102 13 30 112 72 37 36 70 73 48 103

15% 22%C 10% 15% 15% 15% 10% 22% 14% 15% 14% 16% 22%N 12% 15% 15%
Pet-related technology, 108 14 21 56 18 74 8 21 80 53 33 17 34 70 21 87

such as dog activity 11% 8% 10% 15%E 8% 11% 6% 15% 10% 11% 12% 8% 11% 11% 7% 13%O
3D printer 87 10 16 40 21 40 15 22 55 35 32 10 22 57 22 65
9% 5% 7% 11% 9% 6% 11% 16%I 7% 7% 12%L 5% 7% 9% 7% 10%
Smart or connected sports 75 11 15 27 22 39 12 13 59 39 21 13 26 47 17 58

equipment 7% 6% 7% 7% 9% 6% 9% 9% 7% 8% 8% 6% 8% 7% 5% 8%
___________________________________________________________________________________________

Page 178
Question B60F
F. Flying drone such as the DJI Phantom

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 64 52 13 14 19 14 8 10 8 15 10 32 42 12 6 4 1 30 10 12 9
6% 11%C 2% 12%H 11%H 9%H 5% 3% 4% 7% 7% 12%I 10%P 14%PQ 6% 2% 1% 8% 4% 6% 8%
No 854 378 475 85 138 113 148 328 151 192 120 213 319 67 81 207 75 313 224 169 96
85% 78% 91%B 73% 80% 77% 88%D 92%DE 85% 85% 83% 80% 79% 76% 87% 93%MN 89% 83% 87% 86% 83%
F
Maybe 90 56 33 17 15 20 12 20 19 18 14 21 42 8 6 11 8 33 23 16 10
9% 12%C 6% 15%H 9% 14%H 7% 5% 10% 8% 10% 8% 11%P 9% 6% 5% 10% 9% 9% 8% 9%
Don’t know * 0 * 0 0 0 0 0 0 0 0 0 0 * 0 0 0 0 0 0 0
* 0 * 0 0 0 0 0 0 0 0 0 0 1% 0 0 0 0 0 0 0
___________________________________________________________________________________________________

Page 179
Question B60F
F. Flying drone such as the DJI Phantom
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 64 11 12 25 16 38 10 13 50 34 23 8 28 37 12 53
6% 6% 6% 7% 7% 5% 8% 10% 6% 7% 8% 4% 9% 6% 4% 8%O
No 854 158 177 311 208 591 113 110 682 394 225 195 268 546 285 569
85% 87% 83% 83% 87% 85% 87% 79% 86% 83% 84% 89% 83% 86% 88%P 83%
Maybe 90 12 23 41 14 64 7 16 63 46 19 15 28 54 25 64
9% 6% 11% 11% 6% 9% 5% 12% 8% 10% 7% 7% 9% 8% 8% 9%
Don’t know * 0 0 0 * 0 0 0 0 * 0 0 0 0 * 0
* 0 0 0 * 0 0 0 0 * 0 0 0 0 * 0
___________________________________________________________________________________________

Page 180
Question B60G
G. 3D printer

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 39 22 17 13 6 5 6 5 5 12 10 3 12 3 10 5 1 17 4 8 2
4% 5% 3% 12%H 3% 3% 4% 1% 3% 6%L 7%L 1% 3% 4% 10%MP 2% 1% 5% 2% 4% 2%
No 920 433 488 93 162 132 153 340 165 203 129 250 373 76 79 209 80 345 239 176 107
91% 89% 94%B 81% 94%D 90% 91% 95%D 93% 90% 89% 94% 93% 87% 85% 94%O 95% 92% 93% 89% 93%
Maybe 48 31 17 9 4 9 9 13 7 9 6 13 18 8 4 9 3 14 13 12 6
5% 6% 3% 8% 2% 6% 5% 4% 4% 4% 4% 5% 5% 9% 4% 4% 3% 4% 5% 6% 5%
Don’t know 1 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 1 0 0 0
* * 0 0 0 0 0 * 0 0 0 0 0 0 0 0 1% * 0 0 0
___________________________________________________________________________________________________

Page 181
Question B60G
G. 3D printer
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 39 4 6 18 10 16 6 10 23 15 16 3 13 22 9 30
4% 2% 3% 5% 4% 2% 5% 7% 3% 3% 6%L 1% 4% 3% 3% 4%
No 920 171 196 336 217 653 115 117 739 439 235 208 302 578 300 621
91% 95% 93% 89% 91% 94% 88% 84% 93%H 93% 88% 95%K 93% 91% 93% 90%
Maybe 48 5 10 23 11 24 8 13 32 20 17 8 10 35 13 35
5% 3% 5% 6% 4% 3% 6% 9% 4% 4% 6% 4% 3% 6% 4% 5%
Don’t know 1 0 0 1 0 0 1 0 1 0 0 1 0 1 1 0
* 0 0 * 0 0 * 0 * 0 0 * 0 * * 0
___________________________________________________________________________________________

Page 182
Question B60J
J. Connected or digital toys

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 48 28 20 11 6 11 4 12 3 10 7 11 22 2 5 9 3 18 7 11 7
5% 6% 4% 9% 4% 7% 3% 3% 2% 4% 5% 4% 6% 2% 5% 4% 3% 5% 3% 5% 6%
No 851 404 447 95 139 119 138 318 154 195 115 225 332 71 75 197 67 324 213 169 92
84% 83% 86% 82% 81% 81% 82% 89% 87% 87% 80% 85% 82% 82% 82% 89%M 79% 86% 83% 86% 80%
Maybe 104 51 53 10 25 16 25 26 20 20 21 29 46 14 12 15 15 32 35 16 16
10% 10% 10% 9% 15% 11% 15%H 7% 12% 9% 14% 11% 12% 16%P 13% 7% 18%P 9% 14% 8% 14%
Don’t know 5 3 2 0 1 1 * 2 0 * 2 1 3 0 1 1 0 2 1 1 *
* 1% * 0 * 1% * * 0 * 1% 1% 1% 0 1% 1% 0 1% * 1% *
___________________________________________________________________________________________________

Page 183
Question B60J
J. Connected or digital toys
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 48 11 7 23 6 28 6 8 33 22 12 9 23 19 17 31
5% 6% 4% 6% 3% 4% 4% 6% 4% 5% 4% 4% 7%N 3% 5% 5%
No 851 139 190 320 202 587 117 109 679 400 230 182 252 560 272 579
84% 77% 90%B 85% 85% 85% 90% 78% 85% 84% 86% 83% 78% 88%M 85% 84%
Maybe 104 28 14 33 29 74 7 22 79 50 25 27 48 54 31 72
10% 15%C 6% 9% 12% 11% 6% 16% 10% 10% 9% 12% 15%N 8% 10% 11%
Don’t know 5 3 1 1 0 3 0 0 5 3 1 2 1 3 1 4
* 1% * * 0 * 0 0 1% 1% * 1% * 1% * 1%
___________________________________________________________________________________________

Page 184
Question B60L
L. Pet-related technology, such as dog activity trackers or GPS trackers

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 56 32 24 13 13 13 7 10 7 15 13 12 20 9 11 5 3 27 10 10 5
6% 7% 5% 11%H 7% 9%H 4% 3% 4% 7% 9% 4% 5% 11%P 12%MP 2% 4% 7% 4% 5% 4%
No 899 423 476 94 149 125 156 332 159 198 122 240 360 73 76 207 80 335 231 178 99
89% 87% 91% 81% 87% 85% 93%D 93%DF 90% 88% 85% 90% 89% 84% 82% 93%NO 95% 89% 90% 90% 86%
Maybe 52 31 21 10 10 10 5 16 11 12 8 15 24 4 5 10 1 14 16 9 11
5% 6% 4% 8% 6% 7% 3% 4% 6% 5% 6% 5% 6% 5% 5% 4% 1% 4% 6% 5% 10%R
Don’t know * * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
* * 0 0 0 0 0 * 0 0 * 0 0 0 0 * 0 0 0 0 *
___________________________________________________________________________________________________

Page 185
Question B60L
L. Pet-related technology, such as dog activity trackers or GPS trackers
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 56 9 11 23 13 35 5 11 42 29 16 9 24 30 7 49
6% 5% 5% 6% 5% 5% 4% 8% 5% 6% 6% 4% 7% 5% 2% 7%O
No 899 167 191 322 220 619 123 119 715 421 234 202 290 566 300 599
89% 92% 90% 85% 92%D 89% 94% 85% 90% 89% 88% 92% 89% 89% 93%P 87%
Maybe 52 5 10 32 5 39 3 10 38 23 17 8 10 40 14 38
5% 3% 5% 9%E 2% 6% 2% 7% 5% 5% 7% 3% 3% 6% 4% 6%
Don’t know * 0 0 0 * * 0 0 * * 0 0 0 * * 0
* 0 0 0 * * 0 0 * * 0 0 0 * * 0
___________________________________________________________________________________________

Page 186
Question B60M
M. Smart or connected sports equipment

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Yes 34 18 16 7 8 9 5 5 4 9 10 7 15 5 6 5 2 20 5 2 6
3% 4% 3% 6%H 5% 6%H 3% 1% 2% 4% 7% 3% 4% 5% 7% 2% 2% 5%T 2% 1% 5%
No 931 441 490 102 148 136 156 342 164 207 124 253 368 77 80 212 79 338 243 187 105
92% 91% 94% 88% 86% 92% 93% 96%DE 93% 92% 86% 95%K 91% 88% 87% 95%O 94% 90% 95% 95% 91%
Maybe 41 26 15 7 15 3 7 9 10 9 11 5 21 6 6 4 3 18 8 8 3
4% 5% 3% 6% 9%H 2% 4% 2% 5% 4% 7%L 2% 5% 7% 6% 2% 3% 5% 3% 4% 2%
Don’t know 3 2 1 0 0 0 0 3 0 0 0 1 0 0 0 2 1 1 0 0 1
* * * 0 0 0 0 1% 0 0 0 * 0 0 0 1% 1% * 0 0 1%
___________________________________________________________________________________________________

Page 187
Question B60M
M. Smart or connected sports equipment
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Yes 34 4 5 14 10 19 4 3 30 19 12 2 17 17 8 25
3% 2% 3% 4% 4% 3% 3% 2% 4% 4% 5% 1% 5% 3% 3% 4%
No 931 170 197 348 216 652 117 126 733 434 246 204 298 587 304 627
92% 94% 93% 92% 91% 94% 90% 91% 92% 92% 92% 93% 92% 92% 94% 91%
Maybe 41 7 9 13 12 20 8 10 29 19 9 11 9 30 8 32
4% 4% 4% 4% 5% 3% 6% 7% 4% 4% 3% 5% 3% 5% 3% 5%
Don’t know 3 0 1 2 0 2 1 0 3 1 0 1 * 2 1 1
* 0 * 1% 0 * * 0 * * 0 1% * * * *
___________________________________________________________________________________________

Page 188
Question B34
Do you expect to purchase any type of ELECTRONICS product as a gift this holiday season for...

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 687 360 327 102 140 119 112 185 104 157 117 198 302 66 70 107 56 232 190 136 87
68% 74%C 63% 88%G 82%G 81%G 66%H 52% 58% 70% 81%I 75%I 75%P 76%P 76%P 48% 67%P 62% 74%R 69% 75%R
H H H
Adult (Subnet) 609 326 283 98 128 98 102 158 100 128 105 183 272 55 63 90 51 205 165 130 75
60% 67%C 54% 85%F 75%H 67%H 61%H 44% 56% 57% 73%I 69%I 67%P 63%P 68%P 40% 60%P 54% 64% 66%R 65%
GH J J
Any other adults ages 367 189 178 59 63 56 73 104 58 68 63 111 163 44 37 59 24 122 102 73 49
18 or older 36% 39% 34% 51%H 37% 38% 43%H 29% 32% 30% 44%J 42%J 40%P 51%P 40%P 27% 28% 32% 40% 37% 42%
Q
Spouse, partner or 348 202 146 64 85 63 59 67 46 69 63 127 192 29 40 38 13 98 106 89 41

significant other 34% 41%C 28% 55%G 49%H 43%H 35%H 19% 26% 31% 44%I 48%I 48%P 33%P 43%PQ 17% 15% 26% 41%R 45%R 36%
H J J Q
Yourself 339 179 161 62 84 51 49 87 63 73 52 104 166 25 31 45 30 116 91 71 46

34% 37% 31% 53%F 49%G 35% 29% 24% 35% 32% 36% 39% 41%P 28% 34%P 20% 36%P 31% 36% 36% 39%
GH H
Your parents 251 137 115 78 74 40 31 20 48 59 38 64 124 30 20 10 26 91 67 56 24

25% 28% 22% 67%E 43%G 27%H 18%H 6% 27% 26% 26% 24% 31%P 35%P 21%P 4% 30%P 24% 26% 28% 21%
FGH H
Your grandparents 76 36 40 25 19 5 7 15 12 22 10 20 30 11 10 9 1 31 15 16 10
8% 7% 8% 22%F 11%H 3% 4% 4% 7% 10% 7% 8% 7% 12%P 11% 4% 2% 8% 6% 8% 8%
GH
Children (Subnet) 446 230 216 59 92 88 83 107 55 110 82 130 216 40 45 62 33 159 131 72 58
44% 47% 41% 51%H 54%H 60%H 49%H 30% 31% 49%I 57%I 49%I 53%P 46%P 49%P 28% 39% 42% 51%T 37% 50%T
Any children ages 12 281 144 137 43 44 58 58 64 28 69 51 92 132 33 29 41 14 101 85 43 37

through 17 28% 30% 26% 37%H 25% 40%H 35%H 18% 16% 31%I 35%I 35%I 33%P 38%P 31%P 19% 17% 27% 33%T 22% 32%
Q
___________________________________________________________________________________________________

Page 189
Question B34

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any children ages 6 243 134 109 36 57 56 37 52 36 64 46 66 120 23 27 33 21 91 80 30 33

through 11 24% 28%C 21% 31%H 33%H 38%G 22% 15% 20% 28% 32% 25% 30%P 26% 29%P 15% 25% 24%T 31%T 15% 29%T
H
Any children under 6 206 114 93 28 56 44 24 47 31 44 41 60 99 12 21 29 22 81 57 36 22

years of age 20% 23% 18% 24%H 33%G 30%G 14% 13% 18% 19% 28% 23% 25%P 14% 23% 13% 27%P 22% 22% 18% 19%
H H
Your household 323 188 135 47 77 66 58 67 52 63 56 103 160 37 37 36 25 122 86 63 37

32% 39%C 26% 41%H 45%H 45%H 35%H 19% 29% 28% 39% 39%J 40%P 42%P 40%P 16% 29% 33% 34% 32% 32%
None of these 319 125 195 14 31 28 56 173 74 67 27 67 101 21 22 116 28 144 66 60 28

32% 26% 37%B 12% 18% 19% 33%D 48%DE 42%K 30%K 19% 25% 25% 24% 24% 52%MN 33% 38%S 26% 31% 24%
EF FG L OQ U
Don't know 1 1 0 0 0 0 1 * 0 0 * 1 1 0 0 * 0 0 0 1 *
* * 0 0 0 0 1% * 0 0 * * * 0 0 * 0 0 0 1% *
___________________________________________________________________________________________________

Page 190
Question B34
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 687 136 132 261 158 464 86 110 525 333 193 127 264 387 195 492
68% 75%C 62% 69% 67% 67% 66% 79% 66% 70%L 72%L 58% 81%N 61% 61% 72%O
Adult (Subnet) 609 119 117 243 131 405 78 105 460 296 172 111 221 357 169 441
60% 66% 55% 64% 55% 58% 60% 75%I 58% 62%L 64%L 51% 68%N 56% 52% 64%O
Any other adults ages 367 66 69 142 90 242 46 58 279 178 97 73 109 240 104 263
18 or older 36% 37% 32% 38% 38% 35% 35% 41% 35% 38% 36% 33% 34% 38% 32% 38%
Spouse, partner or 348 68 67 134 79 252 34 73 257 229 72 36 130 207 83 265
significant other 34% 37% 32% 36% 33% 36% 26% 53%I 32% 48%KL 27%L 16% 40% 33% 26% 39%O
Yourself 339 76 61 131 71 223 56 58 261 147 116 63 121 206 85 255
34% 42%C 29% 35% 30% 32% 43% 42% 33% 31% 43%JL 29% 37% 32% 26% 37%O
Your parents 251 53 39 111 49 159 35 50 182 103 109 25 100 138 39 213
25% 29%C 18% 29%C 21% 23% 27% 36%I 23% 22%L 41%JL 11% 31%N 22% 12% 31%O
Your grandparents 76 18 8 35 14 42 21 13 58 29 23 16 29 43 15 61
8% 10% 4% 9% 6% 6% 16%F 9% 7% 6% 9% 7% 9% 7% 5% 9%O
Children (Subnet) 446 91 78 171 105 297 60 73 340 228 107 86 223 200 135 311
44% 51%C 37% 45% 44% 43% 46% 52% 43% 48% 40% 39% 69%N 31% 42% 45%
Any children ages 12 281 48 54 106 73 193 40 39 223 144 67 54 130 136 94 187
through 17 28% 27% 25% 28% 31% 28% 30% 28% 28% 30% 25% 25% 40%N 21% 29% 27%
Any children ages 6 243 55 42 87 59 168 32 44 185 118 65 51 133 104 65 178
through 11 24% 30% 20% 23% 25% 24% 25% 32% 23% 25% 24% 23% 41%N 16% 20% 26%
Any children under 6 206 49 23 85 49 134 33 49 141 114 45 36 116 80 50 156

years of age 20% 27%C 11% 22%C 21%C 19% 25% 35%I 18% 24% 17% 17% 36%N 13% 15% 23%O
___________________________________________________________________________________________

Page 191
Question B34
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Your household 323 69 44 136 75 202 49 59 243 177 84 50 139 175 85 238
32% 38%C 21% 36%C 31%C 29% 38% 43% 31% 37%L 32% 23% 43%N 28% 26% 35%O
None of these 319 44 80 117 79 227 44 29 269 140 74 92 60 248 127 193
32% 24% 38%B 31% 33% 33% 34% 21% 34% 30% 28% 42%JK 19% 39%M 39%P 28%
Don't know 1 1 0 0 * 1 0 0 1 1 0 0 0 1 * 1
* 1% 0 0 * * 0 0 * * 0 0 0 * * *
___________________________________________________________________________________________

Page 192
Question B12
Suppose you could receive any ONE ELECTRONICS product as a gift this holiday season. What ELECTRONICS product would you, yourself, MOST
like to receive? - Unaided

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 777 390 386 104 150 134 131 234 133 172 120 231 338 70 84 131 67 259 219 167 93
77% 80% 74% 90%H 87%H 91%G 78%H 65% 75% 77% 83% 87%I 84%P 80%P 91%P 59% 80%P 69% 86%R 85%R 80%R
H J
Computer (Subnet) 175 72 103 26 36 25 32 47 32 35 38 37 67 17 17 30 25 71 41 34 18

17% 15% 20% 23% 21% 17% 19% 13% 18% 15% 26%J 14% 17% 20% 18% 13% 30%P 19% 16% 17% 15%
L
Laptop/Notebook/Netbook 88 40 48 11 19 12 18 22 18 17 16 19 30 8 11 14 13 37 20 12 11
(Sub-subnet) 9% 8% 9% 9% 11% 8% 11% 6% 10% 7% 11% 7% 8% 10% 12% 6% 16%P 10% 8% 6% 10%
computer 9% 8% 9% 9% 11% 8% 11% 6% 10% 7% 11% 7% 8% 10% 12% 6% 16%P 10% 8% 6% 10%
Tablet (Sub-subnet) 52 12 41 9 9 9 7 15 7 11 19 11 23 6 6 9 5 17 16 13 6
5% 2% 8%B 8% 5% 6% 4% 4% 4% 5% 13%IJ 4% 6% 7% 7% 4% 5% 4% 6% 7% 5%
L
iPad 36 6 30 9 4 6 5 10 4 10 12 10 18 3 4 7 3 11 9 12 5
4% 1% 6%B 8% 2% 4% 3% 3% 2% 4% 8% 4% 4% 3% 5% 3% 4% 3% 4% 6% 4%
Tablet computer 16 6 11 0 5 3 2 5 3 1 8 2 5 3 2 2 1 6 7 2 1
2% 1% 2% 0 3% 2% 1% 1% 2% 1% 5%JL 1% 1% 4% 2% 1% 1% 2% 3% 1% 1%
1% 1% 1% 4% 2% 0 1% 1% * 2% 0 1% 1% 4% 0 1% 0 1% 1% 2% 0
Computer (unspecified) 8 5 3 0 3 0 2 1 0 * 0 1 4 0 0 * 2 3 3 1 0
1% 1% * 0 2% 0 1% * 0 * 0 * 1% 0 0 * 3% 1% 1% * 0
Other computer mentions 16 11 5 2 2 4 2 6 6 3 2 4 6 0 0 5 5 10 1 4 1

2% 2% 1% 2% 1% 3% 1% 2% 3% 1% 2% 2% 1% 0 0 2% 6% 3% * 2% 1%
Phone (Subnet) 96 45 51 12 16 11 25 31 27 18 11 21 32 10 10 23 9 44 22 18 7
10% 9% 10% 10% 9% 7% 15% 9% 15% 8% 8% 8% 8% 11% 11% 10% 11% 12% 9% 9% 6%
___________________________________________________________________________________________________

Page 193
Question B12

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Smartphone (Sub-subnet) 85 38 47 12 13 11 22 26 24 15 9 21 26 9 10 19 9 38 21 17 6
8% 8% 9% 10% 7% 7% 13%H 7% 14% 7% 7% 8% 6% 10% 11% 9% 11% 10% 8% 8% 5%
iPhone 47 24 23 10 7 4 10 14 12 5 7 14 13 3 7 11 5 26 10 8 2
5% 5% 4% 9% 4% 2% 6% 4% 7% 2% 5% 5% 3% 3% 8% 5% 5% 7% 4% 4% 2%
Android phone 21 8 14 0 4 7 7 2 5 5 1 5 9 5 3 3 0 5 5 7 2
2% 2% 3% 0 2% 5%H 4%H 1% 3% 2% 1% 2% 2% 5% 3% 1% 0 1% 2% 3% 1%
Smart phone (e,g., 17 7 10 2 1 0 5 9 7 4 2 2 4 1 1 6 4 7 6 2 2

iPhone, Android or 2% 1% 2% 1% 1% 0 3% 3% 4% 2% 1% 1% 1% 2% 1% 3% 5% 2% 2% 1% 1%
Blackberry)
Cellular phone (not a 8 5 3 0 1 0 2 4 3 3 2 0 4 1 0 2 0 5 0 2 1

smart phone, Android 1% 1% 1% 0 1% 0 1% 1% 2% 1% 1% 0 1% 1% 0 1% 0 1% 0 1% 1%
phone or iPhone)
Other phone mentions 3 2 1 0 2 0 0 1 0 0 0 0 2 0 0 1 0 0 1 0 0

* * * 0 1% 0 0 * 0 0 0 0 1% 0 0 * 0 0 * 0 0
TV (Subnet) 92 51 41 7 11 17 16 37 10 31 11 19 41 7 11 16 7 32 29 14 10
9% 11% 8% 6% 6% 11% 9% 10% 6% 14%IL 7% 7% 10% 8% 12% 7% 8% 9% 11% 7% 9%
TV (unspecified) 23 13 9 0 5 8 3 6 6 3 6 1 12 4 0 5 2 9 9 2 2
2% 3% 2% 0 3% 5% 2% 2% 3% 1% 4%L * 3% 5% 0 2% 2% 2% 4% 1% 2%
Big screen TV (40 21 11 10 3 0 2 1 12 1 3 3 8 8 0 2 7 0 4 6 3 4

inches or bigger) 2% 2% 2% 2% 0 1% 1% 3% 1% 1% 2% 3% 2% 0 3% 3% 0 1% 2% 1% 3%
Smart TV 18 10 8 0 3 3 3 10 0 7 2 7 7 1 6 2 1 7 4 5 3
2% 2% 2% 0 2% 2% 2% 3% 0 3% 1% 3% 2% 1% 6%P 1% 1% 2% 2% 2% 2%
HDTV 11 6 5 0 0 3 5 3 1 5 0 2 4 1 1 1 1 4 3 1 1
1% 1% 1% 0 0 2% 3%H 1% * 2% 0 1% 1% 1% 1% 1% 1% 1% 1% 1% *
Flat screen TV (no 5 1 4 3 0 0 0 2 * 4 0 0 3 0 0 * 2 2 3 0 0

mention of size) * * 1% 2% 0 0 0 1% * 2% 0 0 1% 0 0 * 2% 1% 1% 0 0
___________________________________________________________________________________________________

Page 194
Question B12

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
3-D capable TV 2 0 2 0 0 0 2 0 0 2 0 0 0 0 2 0 0 0 0 2 0
* 0 * 0 0 0 1% 0 0 1% 0 0 0 0 2%M 0 0 0 0 1% 0
4K TV/Ultra HD TV 1 1 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 1 0 0 0
* * 0 0 0 0 0 * 0 0 0 * * 0 0 0 0 * 0 0 0
Other TV mentions 12 9 3 2 3 2 1 4 2 9 0 * 5 2 * 1 2 5 4 2 1
1% 2% * 2% 2% 1% 1% 1% 1% 4%L 0 * 1% 2% * 1% 2% 1% 2% 1% 1%
Smartwatch, such as the 33 9 23 6 12 5 6 4 4 7 3 16 17 1 7 2 1 6 11 10 5

Pebble, Samsung Galaxy 3% 2% 4% 5%H 7%H 3% 3% 1% 2% 3% 2% 6% 4%P 1% 7%P 1% 1% 2% 4% 5%R 4%
Gear or Apple Watch

as an Xbox, Playstation, 3% 3% 3% 7%H 5% 6%H 1% 1% 3% 3% 4% 4% 3% 5% 3% 1% 4% 4% 2% 3% 2%
or Wii
Camera (Subnet) 30 16 13 4 7 4 5 9 4 4 5 15 17 4 2 3 0 12 9 4 4
3% 3% 3% 3% 4% 3% 3% 2% 2% 2% 4% 5% 4% 5% 2% 1% 0 3% 3% 2% 4%
GoPro camera 13 8 5 2 6 4 * * 2 0 4 6 10 2 0 * 0 4 5 1 4
1% 2% 1% 2% 4%H 3%H * * 1% 0 3%J 2% 3%P 3% 0 * 0 1% 2% * 3%T
Camera (unspecified) 6 2 4 2 0 0 0 4 1 1 0 4 2 0 1 1 0 4 * 2 0
1% * 1% 1% 0 0 0 1% * * 0 1% * 0 1% * 0 1% * 1% 0
Digital camera 3 2 1 0 0 0 1 2 0 1 0 2 1 1 0 1 0 1 1 1 0
* * * 0 0 0 * 1% 0 * 0 1% * 1% 0 * 0 * * 1% 0
Other camera mentions 8 5 3 0 1 0 4 3 2 2 1 3 4 1 1 1 0 4 2 1 *

1% 1% 1% 0 1% 0 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0 1% 1% 1% *
Drone 18 14 4 2 1 3 3 7 0 3 2 11 9 1 3 3 0 3 0 7 7
2% 3%C 1% 2% 1% 2% 2% 2% 0 1% 1% 4%I 2% 2% 3% 1% 0 1% 0 4%RS 6%RS
Home robotic vacuum 17 3 14 0 8 2 2 6 1 1 4 12 9 1 1 2 1 1 4 7 5

2% 1% 3% 0 5% 1% 1% 2% * * 2% 4%J 2% 1% 1% 1% 1% * 1% 4%R 5%R
___________________________________________________________________________________________________

Page 195
Question B12

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Fitbit 15 3 12 4 4 1 4 2 4 3 4 3 7 2 4 2 2 7 5 2 2
2% 1% 2% 3% 3% 1% 2% 1% 2% 1% 3% 1% 2% 2% 4% 1% 2% 2% 2% 1% 2%
Electronic Book Reader 14 2 12 0 4 3 1 6 0 11 3 * 6 4 1 4 0 2 9 1 2

(Subnet) 1% * 2% 0 2% 2% 1% 2% 0 5%IL 2% * 1% 4% 1% 2% 0 * 4%R 1% 2%
Electronic book reader, 12 1 11 0 4 3 0 5 0 9 3 * 6 4 0 3 0 1 9 1 1

such as Amazon Kindle 1% * 2%B 0 2% 2% 0 1% 0 4%IL 2% * 1% 4% 0 1% 0 * 4%R 1% 1%
Nook 2 1 1 0 0 0 1 1 0 2 0 0 0 0 1 1 0 1 0 0 1
* * * 0 0 0 1% * 0 1% 0 0 0 0 1% 1% 0 * 0 0 1%
Home monitoring devices 13 8 5 0 0 6 3 4 1 1 1 11 7 3 1 2 1 4 3 5 1

1% 2% 1% 0 0 4% 2% 1% * 1% * 4%J 2% 3% 1% 1% 1% 1% 1% 3% 1%
Bluetooth speakers 13 11 2 2 3 4 2 2 3 1 0 8 8 1 0 0 3 5 3 2 2
1% 2%C * 1% 2% 3% 1% 1% 2% * 0 3% 2% 1% 0 0 3%P 1% 1% 1% 2%
Portable or handheld GPS 13 11 2 1 0 6 2 4 2 4 1 2 2 1 6 2 3 6 * 2 *

1% 2%C * 1% 0 4% 1% 1% 1% 2% 1% 1% * 1% 6%MP 1% 3% 2% * 1% *
3D Printer 11 8 3 4 2 2 1 1 2 2 4 1 8 0 * * 0 0 4 5 1
1% 2% 1% 3%H 1% 1% 1% * 1% 1% 2% * 2% 0 * * 0 0 1% 2%R 1%
Headphones 10 9 1 2 1 5 0 2 0 2 0 5 6 0 1 1 2 2 3 3 1
1% 2% * 2% * 3% 0 1% 0 1% 0 2% 1% 0 1% * 3% 1% 1% 1% 1%
Printer 10 3 7 1 2 1 2 5 1 4 * 3 6 0 * 4 0 2 2 1 3
1% 1% 1% * 1% 1% 1% 1% * 2% * 1% 1% 0 * 2% 0 1% 1% * 3%
Smart home system 9 6 3 0 0 4 2 2 2 0 4 3 8 0 1 0 1 2 7 0 1

1% 1% 1% 0 0 3% 1% 1% 1% 0 3%J 1% 2% 0 1% 0 1% * 3% 0 1%
Smart thermostat 9 2 7 0 6 2 0 1 4 0 2 2 3 1 0 * 0 1 5 1 2
1% * 1% 0 3% 1% 0 * 3% 0 1% 1% 1% 1% 0 * 0 * 2% * 2%
Amazon Echo 8 3 5 0 3 2 0 2 1 1 5 1 3 2 1 1 1 0 3 1 4
1% 1% 1% 0 2% 1% 0 1% * * 3%L * 1% 2% 1% * 1% 0 1% * 3%R
___________________________________________________________________________________________________

Page 196
Question B12

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Digital media streaming 8 1 6 0 4 0 3 1 1 4 0 3 6 0 0 * 1 0 6 1 *

device (Apple TV, Roku, 1% * 1% 0 2% 0 2% * 1% 2% 0 1% 2% 0 0 * 1% 0 2%R 1% *
Firestick, etc.)
Virtual reality headset 7 7 0 2 3 2 0 0 0 0 3 4 7 0 0 0 0 3 0 4 0

(Oculus Rift, etc.) 1% 1%C 0 1% 2% 2% 0 0 0 0 2% 1% 2% 0 0 0 0 1% 0 2% 0
Speakers 6 6 1 3 1 0 0 2 0 2 1 3 3 * 2 1 0 2 0 3 1
1% 1% * 2% 1% 0 0 * 0 1% 1% 1% 1% 1% 2% * 0 1% 0 2% *
Sound bar 6 4 2 0 0 3 2 2 0 3 1 2 5 0 1 1 0 4 * 1 1
1% 1% * 0 0 2% 1% 1% 0 1% 1% 1% 1% 0 1% * 0 1% * 1% 1%
Surround sound 5 5 0 2 0 * 0 2 2 1 0 * * 0 0 2 2 2 1 0 *
* 1% 0 2% 0 * 0 1% 1% * 0 * * 0 0 1% 3% 1% * 0 *
External hard drive 4 4 * 1 0 0 1 2 0 1 0 1 3 0 0 1 0 1 2 0 1

* 1% * 1% 0 0 1% 1% 0 1% 0 * 1% 0 0 1% 0 * 1% 0 *
DVD player 4 2 2 0 0 0 1 2 2 0 * 1 0 0 0 2 0 2 1 * *
* * * 0 0 0 1% 1% 1% 0 * * 0 0 0 1% 0 1% * * *
Computer monitor 3 2 1 1 0 0 0 2 0 1 1 1 2 0 0 0 0 0 3 0 1
* * * 1% 0 0 0 1% 0 1% 1% * * 0 0 0 0 0 1% 0 1%
MP3 Player (Subnet) 3 1 1 0 0 1 0 2 2 0 0 * 1 0 1 1 0 1 1 * 0

* * * 0 0 1% 0 * 1% 0 0 * * 0 1% * 0 * * * 0
Portable MP3/Digital 2 * 1 0 0 0 0 2 1 0 0 * 0 0 1 1 0 1 0 * 0
media player (e.g., * * * 0 0 0 0 * 1% 0 0 * 0 0 1% * 0 * 0 * 0
iPod)
iPod or iPod Touch 1 1 0 0 0 1 0 0 1 0 0 0 1 0 0 0 0 0 1 0 0

* * 0 0 0 1% 0 0 1% 0 0 0 * 0 0 0 0 0 * 0 0
Digital video recorder, 2 2 * 2 0 0 0 1 0 * * 0 0 0 2 1 0 0 2 0 1

such as TiVo * * * 1% 0 0 0 * 0 * * 0 0 0 2%M * 0 0 1% 0 1%
___________________________________________________________________________________________________

Page 197
Question B12

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Home stereo 2 2 * 0 0 0 0 2 0 1 * 0 0 0 1 0 1 0 0 2 *
* * * 0 0 0 0 1% 0 * * 0 0 0 2%M 0 1% 0 0 1% *
Video games 2 2 0 0 1 0 1 0 0 0 1 1 1 0 0 0 1 0 1 1 0
* * 0 0 1% 0 1% 0 0 0 1% * * 0 0 0 1% 0 * 1% 0
Blu-ray disc player 2 2 0 0 2 0 0 0 0 0 2 0 0 0 2 0 0 0 2 0 0

* * 0 0 1% 0 0 0 0 0 1% 0 0 0 2%M 0 0 0 1% 0 0
Bluetooth 1 0 1 0 0 0 1 * 0 1 0 0 1 0 0 * 0 0 1 0 0
* 0 * 0 0 0 1% * 0 1% 0 0 * 0 0 * 0 0 1% 0 0
Backup camera for car 1 1 0 0 0 0 0 1 0 1 0 0 0 * 0 1 0 1 0 * 0

* * 0 0 0 0 0 * 0 * 0 0 0 * 0 * 0 * 0 * 0
CD player 1 * 1 0 0 0 0 1 * * 0 * 0 0 * 1 0 * * * 0
* * * 0 0 0 0 * * * 0 * 0 0 * * 0 * * * 0
DVDs/Movies/Blu-Ray discs 1 1 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 1
* * 0 0 0 0 1% 0 0 0 1% 0 * 0 0 0 0 0 0 0 1%
Home theater system 1 0 1 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 1 0

* 0 * 0 0 1% 0 0 0 * 0 0 * 0 0 0 0 0 0 * 0
Other 99 54 45 15 14 18 12 37 22 23 5 34 41 11 8 23 5 25 34 28 9
10% 11% 9% 13% 8% 12% 7% 10% 13%K 10%K 3% 13%K 10% 12% 8% 10% 6% 7% 13%R 14%R 8%
None 160 64 96 8 13 7 26 91 28 35 20 27 44 11 4 65 14 75 25 27 18
16% 13% 18% 7% 7% 5% 15%F 25%DE 16% 15% 14% 10% 11% 12% 4% 29%MN 17% 20%S 10% 14% 15%
FG O
Don't know 71 32 39 4 9 6 11 33 17 18 4 9 21 7 5 26 3 42 12 3 5
7% 7% 7% 3% 5% 4% 7% 9% 9%L 8% 3% 3% 5% 8% 5% 12%M 4% 11%ST 5% 2% 4%
___________________________________________________________________________________________________

Page 198
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 777 145 157 291 184 541 107 115 609 368 227 152 288 457 224 553
77% 80% 74% 77% 77% 78% 82% 83% 77% 78% 85%L 70% 89%N 72% 70% 81%O
Computer (Subnet) 175 35 25 72 44 105 28 48 110 65 57 45 73 92 51 124

17% 19% 12% 19% 18% 15% 21% 35%I 14% 14% 21%J 21% 22%N 14% 16% 18%
Laptop/Notebook/Netbook 88 24 11 35 17 52 16 25 54 27 41 16 37 44 27 61
(Sub-subnet) 9% 13%C 5% 9% 7% 8% 13% 18%I 7% 6% 15%JL 7% 11% 7% 8% 9%
computer 9% 13%C 5% 9% 7% 8% 13% 18%I 7% 6% 15%JL 7% 11% 7% 8% 9%
Tablet (Sub-subnet) 52 7 3 25 17 31 9 21 30 22 9 21 27 25 14 38
5% 4% 2% 7%C 7%C 4% 7% 15%I 4% 5% 3% 10%JK 8%N 4% 4% 6%
iPad 36 7 3 17 9 24 7 13 22 21 6 10 21 15 9 27
4% 4% 1% 5% 4% 3% 5% 10%I 3% 4% 2% 5% 7%N 2% 3% 4%
Tablet computer 16 0 * 7 8 7 2 8 8 1 4 11 5 10 5 11
2% 0 * 2% 3%C 1% 1% 6%I 1% * 1% 5%J 2% 2% 2% 2%
1% 2% 1% 1% 1% 1% 0 0 1% 1% 1% 0 * 1% 1% 1%
Computer (unspecified) 8 1 * 4 2 3 0 0 6 4 0 2 6 1 1 7
1% * * 1% 1% * 0 0 1% 1% 0 1% 2%N * * 1%
Other computer mentions 16 * 8 3 4 11 2 2 13 6 4 6 3 13 5 11

2% * 4%BD 1% 2% 2% 2% 1% 2% 1% 1% 3% 1% 2% 2% 2%
Phone (Subnet) 96 17 24 33 23 69 13 13 76 45 26 25 29 63 31 66
10% 9% 11% 9% 10% 10% 10% 9% 10% 9% 10% 11% 9% 10% 9% 10%
___________________________________________________________________________________________

Page 199
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Smartphone (Sub-subnet) 85 15 22 26 22 61 12 12 69 40 23 21 29 55 27 58
8% 8% 11% 7% 9% 9% 9% 8% 9% 8% 9% 9% 9% 9% 8% 8%
iPhone 47 6 11 14 15 33 8 12 34 25 14 7 16 30 16 31
5% 3% 5% 4% 6% 5% 6% 8% 4% 5% 5% 3% 5% 5% 5% 4%
Android phone 21 6 5 9 2 13 4 0 19 9 6 5 10 10 6 15
2% 3% 2% 2% 1% 2% 3% 0 2% 2% 2% 3% 3% 2% 2% 2%
Smart phone (e,g., 17 3 7 3 5 16 0 0 16 6 3 8 3 14 5 12

iPhone, Android or 2% 1% 3% 1% 2% 2% 0 0 2% 1% 1% 4% 1% 2% 2% 2%
Blackberry)
Cellular phone (not a 8 1 1 4 2 7 1 0 8 3 3 3 0 8 2 6

smart phone, Android 1% 1% 1% 1% 1% 1% 1% 0 1% 1% 1% 1% 0 1% 1% 1%
phone or iPhone)
Other phone mentions 3 1 0 2 0 1 0 1 0 2 0 1 0 1 1 2

* 1% 0 1% 0 * 0 1% 0 * 0 * 0 * * *
TV (Subnet) 92 16 18 36 22 57 22 7 78 39 32 13 29 56 26 66
9% 9% 8% 9% 9% 8% 17%F 5% 10% 8% 12% 6% 9% 9% 8% 10%
TV (unspecified) 23 1 3 12 7 12 9 2 21 7 14 2 9 14 7 16
2% * 1% 3% 3% 2% 7%F 1% 3% 2% 5%J 1% 3% 2% 2% 2%
Big screen TV (40 21 4 4 8 4 11 3 1 15 14 3 * 4 12 7 14

inches or bigger) 2% 2% 2% 2% 2% 2% 2% 1% 2% 3%L 1% * 1% 2% 2% 2%
Smart TV 18 5 3 3 6 15 2 4 15 10 3 5 7 12 4 14
2% 3% 2% 1% 3% 2% 2% 3% 2% 2% 1% 2% 2% 2% 1% 2%
HDTV 11 5 0 4 2 8 0 0 8 4 4 1 3 6 1 9
1% 3% 0 1% 1% 1% 0 0 1% 1% 1% * 1% 1% * 1%
___________________________________________________________________________________________

Page 200
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Flat screen TV (no 5 0 * 5 0 * 5 0 5 * 0 2 3 2 2 3

mention of size) * 0 * 1% 0 * 3%F 0 1% * 0 1% 1% * 1% *
3-D capable TV 2 0 2 0 0 2 0 0 2 0 2 0 0 2 0 2
* 0 1% 0 0 * 0 0 * 0 1% 0 0 * 0 *
4K TV/Ultra HD TV 1 0 0 1 0 1 0 0 1 1 0 0 0 1 1 0
* 0 0 * 0 * 0 0 * * 0 0 0 * * 0
Other TV mentions 12 1 5 2 3 8 4 1 11 3 7 2 4 8 3 9
1% 1% 3% 1% 1% 1% 3% 1% 1% 1% 3% 1% 1% 1% 1% 1%
Smartwatch, such as the 33 5 1 13 14 29 2 7 26 21 8 4 18 14 11 21

Pebble, Samsung Galaxy 3% 3% * 4%C 6%C 4% 1% 5% 3% 4% 3% 2% 6%N 2% 3% 3%
Gear or Apple Watch

as an Xbox, Playstation, 3% 2% 7%D 2% 2% 4% 3% 3% 3% 3% 6%L * 5% 3% 3% 3%
or Wii
Camera (Subnet) 30 6 6 12 6 22 2 5 25 12 10 7 6 23 10 20
3% 3% 3% 3% 2% 3% 2% 4% 3% 3% 4% 3% 2% 4% 3% 3%
GoPro camera 13 * 2 7 4 8 2 2 11 9 4 0 2 11 2 11
1% * 1% 2% 2% 1% 1% 2% 1% 2% 2% 0 1% 2% 1% 2%
Camera (unspecified) 6 2 1 3 * 6 0 2 4 1 2 2 3 3 2 4
1% 1% * 1% * 1% 0 1% 1% * 1% 1% 1% * 1% 1%
Digital camera 3 * 1 1 1 3 1 0 3 1 0 2 1 2 3 0
* * * * * * 1% 0 * * 0 1% * * 1%P 0
Other camera mentions 8 4 3 1 1 5 0 1 7 1 4 3 1 7 3 5

1% 2% 1% * * 1% 0 1% 1% * 1% 1% * 1% 1% 1%
___________________________________________________________________________________________

Page 201
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Drone 18 1 3 8 5 14 3 0 17 12 4 1 4 13 4 14
2% 1% 2% 2% 2% 2% 2% 0 2% 3% 1% * 1% 2% 1% 2%
Home robotic vacuum 17 4 3 7 3 16 1 4 13 9 1 8 11 6 3 14

2% 2% 1% 2% 1% 2% 1% 3% 2% 2% * 3%K 3%N 1% 1% 2%
Fitbit 15 2 5 7 2 14 1 0 15 7 7 1 7 8 3 13
2% 1% 2% 2% 1% 2% 1% 0 2% 1% 3% 1% 2% 1% 1% 2%
Electronic Book Reader 14 4 2 2 6 12 0 0 14 7 5 3 6 8 3 12

(Subnet) 1% 2% 1% 1% 2% 2% 0 0 2% 1% 2% 1% 2% 1% 1% 2%
Electronic book reader, 12 3 1 2 6 11 0 0 12 7 5 * 6 6 3 9

such as Amazon Kindle 1% 2% 1% 1% 2% 2% 0 0 2% 1% 2% * 2% 1% 1% 1%
Nook 2 1 1 0 0 1 0 0 2 0 0 2 0 2 0 2
* 1% 1% 0 0 * 0 0 * 0 0 1% 0 * 0 *
Home monitoring devices 13 2 4 2 6 8 4 1 13 8 1 5 7 6 5 9

1% 1% 2% 1% 2% 1% 3% * 2% 2% * 2% 2% 1% 1% 1%
Bluetooth speakers 13 3 3 3 4 10 2 1 10 9 4 0 6 7 3 10
1% 2% 1% 1% 2% 1% 2% 1% 1% 2% 2% 0 2% 1% 1% 1%
Portable or handheld GPS 13 2 3 7 1 7 3 1 10 7 2 2 6 5 3 10

1% 1% 1% 2% * 1% 2% 1% 1% 2% 1% 1% 2% 1% 1% 1%
3D Printer 11 2 3 4 2 5 0 0 7 3 3 1 1 8 1 10
1% 1% 1% 1% 1% 1% 0 0 1% 1% 1% * * 1% * 1%
Headphones 10 1 * 6 2 9 0 2 8 4 6 0 2 8 1 9
1% * * 2% 1% 1% 0 2% 1% 1% 2% 0 1% 1% * 1%
Printer 10 1 1 5 3 5 4 0 9 5 2 2 3 6 8 1
1% 1% 1% 1% 1% 1% 3% 0 1% 1% 1% 1% 1% 1% 3%P *
___________________________________________________________________________________________

Page 202
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Smart home system 9 3 1 0 6 8 1 0 9 4 2 3 4 5 1 9

1% 2% * 0 2%D 1% 1% 0 1% 1% 1% 1% 1% 1% * 1%
Smart thermostat 9 5 1 3 0 9 0 4 5 7 2 0 4 5 2 7
1% 3%E 1% 1% 0 1% 0 3% 1% 2% 1% 0 1% 1% 1% 1%
Amazon Echo 8 1 3 3 1 7 * 1 7 4 2 2 3 5 4 4
1% * 1% 1% * 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1%

device (Apple TV, Roku, 1% 0 1% 1% 1% 1% 3% 0 1% 1% 1% * 2% * 1% 1%
Firestick, etc.)
Virtual reality headset 7 1 2 3 0 5 0 0 7 5 2 0 4 3 1 6

(Oculus Rift, etc.) 1% 1% 1% 1% 0 1% 0 0 1% 1% 1% 0 1% * * 1%
Speakers 6 4 2 * * 5 0 1 5 4 3 0 1 5 3 4
1% 2% 1% * * 1% 0 1% 1% 1% 1% 0 * 1% 1% 1%
Sound bar 6 0 4 2 0 6 0 1 5 2 * 3 1 5 2 4
1% 0 2% 1% 0 1% 0 1% 1% 1% * 2% * 1% 1% 1%
Surround sound 5 0 2 3 1 1 0 2 1 3 2 0 3 1 1 4
* 0 1% 1% * * 0 2% * 1% 1% 0 1% * * 1%
External hard drive 4 0 2 2 * 1 1 0 4 3 1 * 1 4 * 4

* 0 1% * * * 1% 0 * 1% * * * 1% * 1%
DVD player 4 * 0 3 * 4 0 0 4 3 0 1 0 4 1 3
* * 0 1% * 1% 0 0 * 1% 0 1% 0 1% * *
Computer monitor 3 1 0 1 1 1 0 1 2 2 1 0 2 1 2 1
* 1% 0 * 1% * 0 1% * * * 0 1% * 1% *
MP3 Player (Subnet) 3 * 0 2 * 1 1 0 3 1 * 1 0 3 2 1

* * 0 1% * * 1% 0 * * * * 0 * 1% *
___________________________________________________________________________________________

Page 203
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Portable MP3/Digital 2 * 0 1 * 0 1 0 2 1 * 0 0 2 1 1
media player (e.g., * * 0 * * 0 1% 0 * * * 0 0 * * *
iPod)
iPod or iPod Touch 1 0 0 1 0 1 0 0 1 0 0 1 0 1 1 0

* 0 0 * 0 * 0 0 * 0 0 * 0 * * 0
Digital video recorder, 2 0 0 2 1 2 0 0 2 2 0 * 0 2 1 2

such as TiVo * 0 0 * * * 0 0 * * 0 * 0 * * *
Home stereo 2 1 * 1 0 2 0 0 2 1 1 0 1 1 1 1
* 1% * * 0 * 0 0 * * * 0 * * * *
Video games 2 1 0 1 0 2 0 0 2 0 1 1 1 1 0 2
* 1% 0 * 0 * 0 0 * 0 * * * * 0 *
Blu-ray disc player 2 0 0 2 0 2 0 0 2 2 0 0 2 0 0 2

* 0 0 * 0 * 0 0 * * 0 0 1% 0 0 *
Bluetooth 1 0 0 1 * 1 0 0 1 0 * 1 1 * 1 0
* 0 0 * * * 0 0 * 0 * * * * * 0
Backup camera for car 1 0 1 0 0 1 0 0 1 1 0 0 0 1 1 0

* 0 1% 0 0 * 0 0 * * 0 0 0 * * 0
CD player 1 * * * 0 1 0 0 1 1 0 * 0 1 1 0
* * * * 0 * 0 0 * * 0 * 0 * * 0
DVDs/Movies/Blu-Ray discs 1 0 1 0 0 1 0 0 1 0 1 0 0 1 0 1
* 0 * 0 0 * 0 0 * 0 * 0 0 * 0 *
Home theater system 1 0 0 1 0 1 0 0 1 0 0 1 1 0 1 0

* 0 0 * 0 * 0 0 * 0 0 * * 0 * 0
Other 99 20 21 35 23 67 11 11 81 55 20 20 31 66 26 74
10% 11% 10% 9% 9% 10% 8% 8% 10% 12% 8% 9% 10% 10% 8% 11%
___________________________________________________________________________________________

Page 204
Question B12
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
None 160 25 39 59 37 109 13 13 134 79 20 49 24 126 75 85

16% 14% 19% 16% 16% 16% 10% 9% 17% 17%K 8% 22%K 8% 20%M 23%P 12%
Don't know 71 11 15 27 17 43 10 11 52 26 20 18 12 54 23 48
7% 6% 7% 7% 7% 6% 8% 8% 7% 6% 7% 8% 4% 8%M 7% 7%
___________________________________________________________________________________________

Page 205
Question B35 -- At all likely Summary
Please tell me if you are very likely, somewhat likely or not at all likely to do each of the following this holiday season.

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Look at any electronics 647 336 311 80 128 114 117 187 109 142 96 193 297 57 71 105 47 219 184 132 78
products in stores even if 64% 69%C 60% 69%H 75%H 78%H 69%H 52% 62% 63% 67% 73% 74%P 65%P 77%PQ 47% 55% 58% 72%R 67% 67%
you don't plan to buy Q
Purchase an electronics 561 287 274 81 117 112 95 140 92 138 92 160 270 52 60 86 48 187 164 112 68
product you weren't 56% 59% 53% 70%H 68%H 76%G 57%H 39% 52% 62% 64% 60% 67%P 59%P 65%P 39% 57%P 50% 64%R 57% 59%
planning to purchase H
because it was a great deal
Use your mobile device, 553 281 272 95 122 121 90 109 82 118 100 167 268 53 65 56 44 173 154 121 74
such as a smartphone, to 55% 58% 52% 82%G 71%G 83%G 53%H 30% 46% 52% 69%I 63%I 66%P 61%P 71%P 25% 52%P 46% 60%R 61%R 64%R
help you shop for H H H J
electronics products
Shop specific online 538 242 296 74 124 103 89 131 80 124 95 162 271 52 53 64 37 155 158 133 70
holiday sales events 53% 50% 57% 63%H 73%G 71%G 53%H 37% 45% 55% 66%I 61%I 67%P 59%P 57%P 29% 44% 41% 62%R 67%R 60%R
H H Q
PURCHASE any electronics 524 276 249 87 121 87 84 129 85 128 82 152 251 52 53 72 34 158 140 124 73
for yourself or your 52% 57%C 48% 75%G 71%G 59%H 50%H 36% 48% 57% 57% 57% 62%P 59%P 57%P 32% 41% 42% 55%R 63%R 63%R
household that won't be H H Q
given as gifts
Shop specific in-store 402 185 217 72 94 74 60 94 76 99 61 107 187 39 41 58 34 133 122 88 42
holiday sales events such 40% 38% 42% 62%G 55%G 50%H 35% 26% 43% 44% 42% 40% 46%P 45%P 44%P 26% 40% 35% 48%R 45% 36%
as hourly sales promotions H H
or doorbuster sales for
___________________________________________________________________________________________________

Page 206
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Look at any electronics 647 111 133 248 156 443 94 87 513 322 178 118 237 382 193 454
products in stores even if 64% 61% 63% 66% 65% 64% 72% 63% 64% 68%L 67%L 54% 73%N 60% 60% 66%
you don't plan to buy
Purchase an electronics 561 100 126 222 113 366 94 80 444 259 180 101 216 321 165 396
product you weren't 56% 55% 59%E 59%E 48% 53% 72%F 58% 56% 55% 67%JL 46% 67%N 51% 51% 58%
planning to purchase
Use your mobile device, 553 102 115 217 119 369 82 96 416 279 169 84 235 294 127 426
such as a smartphone, to 55% 56% 54% 58% 50% 53% 63% 69%I 52% 59%L 63%L 39% 72%N 46% 40% 62%O
help you shop for
Shop specific online 538 109 94 213 123 371 71 84 425 285 147 87 228 293 156 382
holiday sales events 53% 60%C 44% 56%C 52% 54% 55% 60% 53% 60%L 55%L 40% 70%N 46% 48% 56%O
PURCHASE any electronics 524 100 116 202 106 348 79 75 409 255 166 81 181 318 148 376
for yourself or your 52% 55% 55% 54% 44% 50% 61% 54% 51% 54%L 62%L 37% 56% 50% 46% 55%O
household that won't be
given as gifts
Shop specific in-store 402 88 69 175 71 263 63 83 295 186 128 75 168 222 110 292
holiday sales events such 40% 48%C 32% 46%C 30% 38% 48% 60%I 37% 39% 48%L 34% 52%N 35% 34% 43%O
as hourly sales promotions E E
___________________________________________________________________________________________

Page 207
Question B35 -- Very likely Summary

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Use your mobile device, 389 195 194 80 96 79 63 61 54 89 78 122 210 37 43 26 25 108 109 92 60
such as a smartphone, to 39% 40% 37% 69%G 56%G 54%G 38%H 17% 30% 39% 54%I 46%I 52%P 42%P 47%P 12% 30%P 29% 42%R 47%R 52%R
help you shop for H H H J Q
Look at any electronics 339 191 148 50 85 56 60 79 50 77 60 103 155 34 39 44 26 122 95 62 45

products in stores even if 34% 39%C 28% 43%H 50%H 38%H 36%H 22% 28% 34% 42% 39% 38%P 39%P 42%P 20% 31% 32% 37% 32% 39%
Shop specific online 286 123 163 48 68 60 48 54 34 75 49 88 154 24 29 30 15 70 89 67 46

holiday sales events 28% 25% 31% 41%H 39%H 41%H 29%H 15% 19% 33%I 34%I 33%I 38%P 28%P 32%P 13% 17% 19% 35%R 34%R 40%R
Q
PURCHASE any electronics 220 110 111 49 42 35 32 56 29 66 33 62 112 20 30 30 7 73 60 43 33

for yourself or your 22% 23% 21% 42%E 24% 24% 19% 16% 16% 29%I 23% 23% 28%P 23% 32%PQ 13% 9% 20% 24% 22% 28%
household that won't be FGH Q
given as gifts
Purchase an electronics 194 104 91 36 46 36 33 42 28 46 40 64 93 19 32 23 13 68 71 32 20

product you weren't 19% 21% 17% 31%H 27%H 24%H 20%H 12% 16% 20% 28% 24% 23%P 22%P 34%PQ 10% 16% 18% 28%R 16% 17%
planning to purchase T
Shop specific in-store 178 85 93 28 40 40 30 37 24 51 32 52 91 17 23 25 3 65 50 36 17

holiday sales events such 18% 18% 18% 24%H 24%H 28%H 18%H 10% 13% 23% 22% 19% 23%P 19%Q 25%PQ 11% 3% 17% 20% 19% 15%
as hourly sales promotions Q
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Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Use your mobile device, 389 63 77 157 92 252 61 67 293 205 110 57 176 195 76 314
such as a smartphone, to 39% 35% 36% 42% 38% 36% 47% 48% 37% 43%L 41%L 26% 54%N 31% 24% 46%O
help you shop for
Look at any electronics 339 53 70 134 81 233 50 48 272 179 92 54 137 189 89 250
products in stores even if 34% 30% 33% 36% 34% 34% 38% 35% 34% 38%L 34% 25% 42%N 30% 28% 36%O
Shop specific online 286 53 52 125 56 193 42 41 229 153 74 48 127 148 81 205
holiday sales events 28% 29% 24% 33% 24% 28% 33% 29% 29% 32%L 28% 22% 39%N 23% 25% 30%
PURCHASE any electronics 220 37 55 87 42 132 46 29 179 103 75 32 82 129 57 163

for yourself or your 22% 21% 26% 23% 18% 19% 36%F 21% 23% 22% 28%L 15% 25% 20% 18% 24%O
household that won't be
given as gifts
Purchase an electronics 194 31 29 90 44 133 33 26 165 98 55 37 85 109 53 141

product you weren't 19% 17% 14% 24%C 19% 19% 25% 19% 21% 21% 21% 17% 26%N 17% 16% 21%
planning to purchase
Shop specific in-store 178 37 27 91 23 104 36 41 130 87 49 40 82 90 49 130

holiday sales events such 18% 21%E 13% 24%C 10% 15% 28%F 29%I 16% 18% 18% 18% 25%N 14% 15% 19%
as hourly sales promotions E
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Page 209
Question B35A
A. Look at any electronics products in stores even if you don't plan to buy

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 647 336 311 80 128 114 117 187 109 142 96 193 297 57 71 105 47 219 184 132 78
64% 69%C 60% 69%H 75%H 78%H 69%H 52% 62% 63% 67% 73% 74%P 65%P 77%PQ 47% 55% 58% 72%R 67% 67%
Q
Very likely 339 191 148 50 85 56 60 79 50 77 60 103 155 34 39 44 26 122 95 62 45

34% 39%C 28% 43%H 50%H 38%H 36%H 22% 28% 34% 42% 39% 38%P 39%P 42%P 20% 31% 32% 37% 32% 39%
Somewhat likely 308 145 163 30 43 58 57 108 60 66 36 90 143 23 32 60 21 98 89 70 33

31% 30% 31% 26% 25% 40% 34% 30% 34% 29% 25% 34% 35% 26% 34% 27% 25% 26% 35% 35% 29%
Not at all likely 353 148 205 35 43 29 51 168 65 80 45 73 105 27 22 115 37 150 72 65 36
35% 30% 39%B 30% 25% 20% 31% 47%DE 37% 36% 31% 27% 26% 31% 23% 52%MN 45%MO 40%S 28% 33% 31%
FG O
Don’t know 8 3 5 1 0 3 0 3 3 2 3 0 1 3 0 3 0 7 0 0 1
1% 1% 1% 1% 0 2% 0 1% 1% 1% 2%L 0 * 4%M 0 1% 0 2% 0 0 1%
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Page 210
Question B35A
A. Look at any electronics products in stores even if you don't plan to buy
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 647 111 133 248 156 443 94 87 513 322 178 118 237 382 193 454
64% 61% 63% 66% 65% 64% 72% 63% 64% 68%L 67%L 54% 73%N 60% 60% 66%
Very likely 339 53 70 134 81 233 50 48 272 179 92 54 137 189 89 250
34% 30% 33% 36% 34% 34% 38% 35% 34% 38%L 34% 25% 42%N 30% 28% 36%O
Somewhat likely 308 57 62 113 75 211 45 39 241 144 86 63 99 193 105 203
31% 32% 29% 30% 32% 30% 34% 28% 30% 30% 32% 29% 31% 30% 32% 30%
Not at all likely 353 68 75 129 81 246 34 50 277 150 86 98 84 250 127 226
35% 37% 36% 34% 34% 36% 26% 36% 35% 32% 32% 45%JK 26% 39%M 39% 33%
Don’t know 8 3 4 0 1 3 1 3 5 1 3 3 3 5 2 6
1% 1% 2%D 0 1% * 1% 2% 1% * 1% 1% 1% 1% 1% 1%
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Question B35C
C. PURCHASE any electronics for yourself or your household that won't be given as gifts

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 524 276 249 87 121 87 84 129 85 128 82 152 251 52 53 72 34 158 140 124 73
52% 57%C 48% 75%G 71%G 59%H 50%H 36% 48% 57% 57% 57% 62%P 59%P 57%P 32% 41% 42% 55%R 63%R 63%R
H H Q
Very likely 220 110 111 49 42 35 32 56 29 66 33 62 112 20 30 30 7 73 60 43 33

22% 23% 21% 42%E 24% 24% 19% 16% 16% 29%I 23% 23% 28%P 23% 32%PQ 13% 9% 20% 24% 22% 28%
FGH Q
Somewhat likely 304 166 138 38 80 51 51 73 56 62 49 90 139 31 23 42 27 85 80 81 40

30% 34%C 26% 33%H 46%G 35%H 31%H 20% 32% 28% 34% 34% 34%P 36%P 25% 19% 32% 22% 31% 41%R 35%R
H
Not at all likely 477 206 271 29 50 60 83 224 89 96 62 111 150 36 40 147 50 214 114 73 43
47% 42% 52%B 25% 29% 41% 49%D 63%DE 50% 43% 43% 42% 37% 41% 43% 66%MN 59%M 57%S 45% 37% 37%
E FG O TU
Don’t know 6 4 2 0 0 0 1 5 3 * 0 3 3 0 0 4 0 4 2 0 0
1% 1% * 0 0 0 1% 1% 2% * 0 1% 1% 0 0 2% 0 1% 1% 0 0
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Page 212
Question B35C
C. PURCHASE any electronics for yourself or your household that won't be given as gifts
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 524 100 116 202 106 348 79 75 409 255 166 81 181 318 148 376
52% 55% 55% 54% 44% 50% 61% 54% 51% 54%L 62%L 37% 56% 50% 46% 55%O
Very likely 220 37 55 87 42 132 46 29 179 103 75 32 82 129 57 163

22% 21% 26% 23% 18% 19% 36%F 21% 23% 22% 28%L 15% 25% 20% 18% 24%O
Somewhat likely 304 63 62 115 64 215 33 46 230 152 90 48 99 189 91 213

30% 35% 29% 31% 27% 31% 25% 33% 29% 32%L 34%L 22% 31% 30% 28% 31%
Not at all likely 477 77 95 173 132 344 50 61 383 217 100 136 142 314 170 307
47% 43% 45% 46% 56%B 50% 38% 44% 48% 46% 37% 62%JK 44% 49% 53%P 45%
Don’t know 6 4 1 2 0 2 1 3 3 2 1 3 1 5 4 3
1% 2% * * 0 * 1% 2% * * 1% 1% * 1% 1% *
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Page 213
Question B35E
E. Use your mobile device, such as a smartphone, to help you shop for electronics products

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 553 281 272 95 122 121 90 109 82 118 100 167 268 53 65 56 44 173 154 121 74
55% 58% 52% 82%G 71%G 83%G 53%H 30% 46% 52% 69%I 63%I 66%P 61%P 71%P 25% 52%P 46% 60%R 61%R 64%R
H H H J
Very likely 389 195 194 80 96 79 63 61 54 89 78 122 210 37 43 26 25 108 109 92 60

39% 40% 37% 69%G 56%G 54%G 38%H 17% 30% 39% 54%I 46%I 52%P 42%P 47%P 12% 30%P 29% 42%R 47%R 52%R
H H H J Q
Somewhat likely 163 86 78 15 26 42 27 48 28 29 22 45 58 16 22 30 19 65 46 29 14

16% 18% 15% 13% 15% 29%D 16% 13% 16% 13% 15% 17% 14% 18% 24% 13% 23% 17% 18% 15% 12%
GH
Not at all likely 447 198 249 21 48 23 78 245 89 105 45 99 133 32 27 163 40 198 101 76 40
44% 41% 48% 18% 28% 16% 47%D 68%DE 50%K 47%K 31% 37% 33% 36% 29% 73%MN 48% 53%S 39% 38% 34%
EF FG L OQ TU
Don’t know 8 8 1 0 2 3 0 4 7 2 0 0 2 3 0 4 0 5 1 1 2
1% 2%C * 0 1% 2% 0 1% 4%L 1% 0 0 1% 3% 0 2% 0 1% * * 1%
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Page 214
Question B35E
E. Use your mobile device, such as a smartphone, to help you shop for electronics products
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 553 102 115 217 119 369 82 96 416 279 169 84 235 294 127 426
55% 56% 54% 58% 50% 53% 63% 69%I 52% 59%L 63%L 39% 72%N 46% 40% 62%O
Very likely 389 63 77 157 92 252 61 67 293 205 110 57 176 195 76 314
39% 35% 36% 42% 38% 36% 47% 48% 37% 43%L 41%L 26% 54%N 31% 24% 46%O
Somewhat likely 163 38 38 60 27 118 21 29 123 74 59 27 59 99 51 112

16% 21%E 18% 16% 11% 17% 16% 21% 15% 16% 22%L 12% 18% 16% 16% 16%
Not at all likely 447 77 94 158 118 320 46 41 374 195 93 131 89 334 194 253
44% 42% 45% 42% 50% 46% 36% 29% 47%H 41% 35% 60%JK 28% 52%M 60%P 37%
Don’t know 8 3 3 2 1 4 2 3 6 0 5 4 0 8 1 8
1% 1% 1% 1% * 1% 2% 2% 1% 0 2%J 2%J 0 1% * 1%
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Page 215
Question B35G
G. Shop specific in-store holiday sales events such as hourly sales promotions or doorbuster sales for electronics products

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 402 185 217 72 94 74 60 94 76 99 61 107 187 39 41 58 34 133 122 88 42
40% 38% 42% 62%G 55%G 50%H 35% 26% 43% 44% 42% 40% 46%P 45%P 44%P 26% 40% 35% 48%R 45% 36%
H H
Very likely 178 85 93 28 40 40 30 37 24 51 32 52 91 17 23 25 3 65 50 36 17

18% 18% 18% 24%H 24%H 28%H 18%H 10% 13% 23% 22% 19% 23%P 19%Q 25%PQ 11% 3% 17% 20% 19% 15%
Q
Somewhat likely 224 100 124 43 53 33 29 57 52 48 29 55 96 22 18 33 31 69 72 52 24

22% 21% 24% 37%G 31%G 23% 17% 16% 29% 21% 20% 21% 24%P 26% 19% 15% 37%P 18% 28%R 26% 21%
H H
Not at all likely 597 297 300 43 78 73 109 256 99 122 83 158 215 48 52 159 49 237 133 108 72
59% 61% 57% 37% 45% 50% 65%D 72%DE 56% 54% 58% 59% 53% 55% 56% 71%MN 58% 63%S 52% 55% 62%
E F O
Don’t know 10 5 5 1 0 0 0 8 3 4 0 1 2 0 0 6 1 6 1 1 1
1% 1% 1% 1% 0 0 0 2% 1% 2% 0 * 1% 0 0 3% 2% 2% * 1% 1%
___________________________________________________________________________________________________

Page 216
Question B35G
G. Shop specific in-store holiday sales events such as hourly sales promotions or doorbuster sales for electronics products
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 402 88 69 175 71 263 63 83 295 186 128 75 168 222 110 292
40% 48%C 32% 46%C 30% 38% 48% 60%I 37% 39% 48%L 34% 52%N 35% 34% 43%O
E E
Very likely 178 37 27 91 23 104 36 41 130 87 49 40 82 90 49 130

18% 21%E 13% 24%C 10% 15% 28%F 29%I 16% 18% 18% 18% 25%N 14% 15% 19%
E
Somewhat likely 224 50 42 84 48 158 26 42 166 99 80 35 86 132 61 162

22% 28% 20% 22% 20% 23% 20% 30% 21% 21% 30%JL 16% 27% 21% 19% 24%
Not at all likely 597 91 143 199 164 429 63 54 493 285 139 138 156 405 209 387
59% 50% 68%BD 53% 69%BD 62%G 48% 39% 62%H 60% 52% 63% 48% 64%M 65%P 56%
Don’t know 10 3 0 3 3 2 5 3 7 4 0 6 0 10 3 7
1% 1% 0 1% 1% * 4%F 2% 1% 1% 0 3%K 0 1% 1% 1%
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Page 217
Question B35H
H. Purchase an electronics product you weren't planning to purchase because it was a great deal

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 561 287 274 81 117 112 95 140 92 138 92 160 270 52 60 86 48 187 164 112 68
56% 59% 53% 70%H 68%H 76%G 57%H 39% 52% 62% 64% 60% 67%P 59%P 65%P 39% 57%P 50% 64%R 57% 59%
H
Very likely 194 104 91 36 46 36 33 42 28 46 40 64 93 19 32 23 13 68 71 32 20

19% 21% 17% 31%H 27%H 24%H 20%H 12% 16% 20% 28% 24% 23%P 22%P 34%PQ 10% 16% 18% 28%R 16% 17%
T
Somewhat likely 367 183 183 45 71 76 62 98 64 92 52 96 177 33 28 63 34 119 93 80 48

36% 38% 35% 39% 41%H 52%H 37%H 27% 36% 41% 36% 36% 44%P 38% 31% 28% 41% 32% 36% 41% 42%
Not at all likely 439 195 244 33 55 35 73 212 83 85 50 106 132 35 32 131 37 185 91 82 47
44% 40% 47% 29% 32% 24% 43%F 59%DE 47% 38% 35% 40% 33% 41% 35% 59%MN 43% 49%S 36% 42% 40%
FG O
Don’t know 8 4 4 2 0 0 0 6 3 1 2 0 2 0 0 6 0 5 * 2 1
1% 1% 1% 1% 0 0 0 2% 2% * 1% 0 1% 0 0 3%M 0 1% * 1% *
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Page 218
Question B35H
H. Purchase an electronics product you weren't planning to purchase because it was a great deal
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 561 100 126 222 113 366 94 80 444 259 180 101 216 321 165 396
56% 55% 59%E 59%E 48% 53% 72%F 58% 56% 55% 67%JL 46% 67%N 51% 51% 58%
Very likely 194 31 29 90 44 133 33 26 165 98 55 37 85 109 53 141

19% 17% 14% 24%C 19% 19% 25% 19% 21% 21% 21% 17% 26%N 17% 16% 21%
Somewhat likely 367 69 97 131 69 233 62 54 279 161 125 63 131 213 112 255
36% 38% 46%DE 35% 29% 34% 47%F 39% 35% 34% 47%JL 29% 40% 33% 35% 37%
Not at all likely 439 77 86 153 123 323 36 55 347 214 86 113 107 309 156 283
44% 43% 41% 41% 52%D 47%G 28% 40% 44% 45%K 32% 52%K 33% 49%M 48% 41%
Don’t know 8 4 0 2 2 4 0 4 4 1 2 5 2 6 1 7
1% 2% 0 1% 1% 1% 0 3% 1% * 1% 2%J 1% 1% * 1%
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Page 219
Question B35I
I. Shop specific online holiday sales events

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 538 242 296 74 124 103 89 131 80 124 95 162 271 52 53 64 37 155 158 133 70
53% 50% 57% 63%H 73%G 71%G 53%H 37% 45% 55% 66%I 61%I 67%P 59%P 57%P 29% 44% 41% 62%R 67%R 60%R
H H Q
Very likely 286 123 163 48 68 60 48 54 34 75 49 88 154 24 29 30 15 70 89 67 46

28% 25% 31% 41%H 39%H 41%H 29%H 15% 19% 33%I 34%I 33%I 38%P 28%P 32%P 13% 17% 19% 35%R 34%R 40%R
Q
Somewhat likely 253 119 134 26 57 44 41 77 46 49 45 75 117 27 23 34 23 85 69 66 24

25% 24% 26% 22% 33%H 30% 24% 21% 26% 22% 31% 28% 29%P 32%P 25% 15% 27% 23% 27% 33%R 21%
U
Not at all likely 466 241 225 42 47 43 78 225 94 100 50 103 131 35 39 156 47 219 98 64 45
46% 50% 43% 37% 27% 29% 46%E 63%DE 53%K 45% 34% 39% 33% 41% 43% 70%MN 56%M 58%S 38% 33% 39%
F FG L O TU
Don’t know 4 4 0 0 0 0 1 3 3 0 0 1 1 0 0 3 0 3 0 0 1
* 1% 0 0 0 0 1% 1% 1% 0 0 * * 0 0 1% 0 1% 0 0 1%
___________________________________________________________________________________________________

Page 220
Question B35I
I. Shop specific online holiday sales events
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 538 109 94 213 123 371 71 84 425 285 147 87 228 293 156 382
53% 60%C 44% 56%C 52% 54% 55% 60% 53% 60%L 55%L 40% 70%N 46% 48% 56%O
Very likely 286 53 52 125 56 193 42 41 229 153 74 48 127 148 81 205
28% 29% 24% 33% 24% 28% 33% 29% 29% 32%L 28% 22% 39%N 23% 25% 30%
Somewhat likely 253 56 42 88 66 178 29 43 196 132 73 39 101 146 75 177

25% 31%C 20% 23% 28% 26% 22% 31% 25% 28%L 27% 18% 31%N 23% 23% 26%
Not at all likely 466 69 118 163 115 321 59 53 370 188 120 129 95 340 166 300
46% 38% 56%BD 43% 48% 46% 45% 38% 46% 40% 45% 59%JK 29% 53%M 52%P 44%
Don’t know 4 3 0 1 0 1 0 3 1 1 0 3 1 3 0 4
* 1% 0 * 0 * 0 2% * * 0 1% * * 0 1%
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Page 221
Next, please tell me if you are very likely, somewhat likely or not at all likely to PURCHASE any type of ELECTRONICS product as a gift
this holiday season from each of the following places.

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Mass merchant, such as Wal- 639 318 322 93 130 113 102 186 131 160 96 152 278 64 60 116 57 248 180 120 60
Mart or Target 63% 65% 62% 80%G 76%G 77%G 61% 52% 74%L 71%L 66% 57% 69%P 73%P 65% 52% 68% 66%U 70%U 61% 52%
H H H
Online 600 305 294 94 139 118 93 135 82 139 97 189 296 61 61 69 41 177 178 139 77
59% 63% 56% 81%G 81%G 80%G 56%H 38% 46% 62%I 67%I 71%I 73%P 70%P 66%P 31% 48%P 47% 69%R 71%R 67%R
H H H Q Q
Electronics store, such as 580 309 271 79 121 89 106 165 86 134 98 174 274 57 55 96 34 188 164 125 72
Best Buy 58% 64%C 52% 68%H 70%H 60%H 63%H 46% 49% 60% 68%I 66%I 68%P 65%P 59%P 43% 40% 50% 64%R 63%R 63%R
Q Q
Warehouse club store, such 420 205 215 43 71 71 87 134 73 73 63 144 175 38 47 82 37 150 109 92 49
as Costco or Sam's Club 42% 42% 41% 37% 42% 48% 51%H 37% 41% 32% 43% 54%I 43% 44% 52%P 37% 44% 40% 43% 47% 43%
J
Department store, such as 397 191 206 55 95 72 50 113 71 97 69 104 189 41 38 64 27 148 106 87 41
Kohls, Macy's, etc. 39% 39% 39% 47%G 56%G 49%G 30% 31% 40% 43% 48% 39% 47%P 47%P 41% 29% 32% 39% 41% 44% 35%
H H H
Brand specific electronics 317 170 147 64 69 46 54 77 55 68 40 99 144 31 30 42 29 101 84 73 44

store such as Apple or 31% 35% 28% 55%F 40%H 31% 32%H 21% 31% 30% 28% 37% 36%P 36%P 32%P 19% 34%P 27% 33% 37%R 38%R
Microsoft GH
Pop-up retail store 213 115 99 26 46 49 28 57 32 65 39 53 92 25 26 35 7 73 67 43 18

21% 24% 19% 22% 27%H 33%G 17% 16% 18% 29% 27% 20% 23%Q 29%P 28%PQ 16% 8% 19% 26%U 22% 15%
H Q
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Page 222
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Mass merchant, such as Wal- 639 131 130 252 127 428 92 104 492 282 201 132 245 367 175 464
Mart or Target 63% 72%E 61% 67%E 53% 62% 71% 74% 62% 59% 75%JL 60% 76%N 58% 54% 68%O
Online 600 125 120 221 134 402 79 104 456 298 187 91 243 334 153 447
59% 69%E 57% 59% 56% 58% 61% 74%I 57% 63%L 70%L 41% 75%N 52% 47% 65%O
Electronics store, such as 580 108 120 229 122 396 77 95 447 295 158 108 203 351 174 406
Best Buy 58% 60% 57% 61% 51% 57% 59% 68% 56% 62%L 59% 49% 63% 55% 54% 59%
Warehouse club store, such 420 78 73 151 119 275 64 78 316 213 108 85 147 256 144 276
as Costco or Sam's Club 42% 43% 34% 40% 50%C 40% 49% 56%I 40% 45% 41% 39% 45% 40% 45% 40%
Department store, such as 397 91 76 165 66 260 60 82 296 181 123 81 157 229 125 272
Kohls, Macy's, etc. 39% 50%C 36% 44%E 28% 38% 46% 59%I 37% 38% 46% 37% 48%N 36% 39% 40%
E
Brand specific electronics 317 66 64 120 68 196 47 57 242 151 109 44 111 194 80 237
store such as Apple or 31% 36% 30% 32% 29% 28% 36% 41% 30% 32%L 41%L 20% 34% 30% 25% 35%O
Microsoft
Pop-up retail store 213 36 29 107 42 133 33 36 162 102 67 34 76 128 52 161
21% 20% 14% 28%C 18% 19% 25% 26% 20% 22% 25% 16% 23% 20% 16% 24%O
E
___________________________________________________________________________________________

Page 223

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Online 342 186 155 56 98 73 53 57 38 73 59 131 188 33 39 30 14 100 93 87 50

34% 38%C 30% 48%G 57%G 49%G 32%H 16% 21% 32% 41%I 49%I 47%P 37%P 43%PQ 14% 17% 27% 36%R 44%R 43%R
H H H J Q Q
Mass merchant, such as Wal- 325 168 157 54 69 78 40 77 62 87 48 75 144 38 36 46 21 131 96 57 23

Mart or Target 32% 35% 30% 47%G 40%G 53%G 24% 21% 35% 39%L 33% 28% 36%P 43%P 39%P 21% 24% 35%U 38%U 29% 20%
H H H
Electronics store, such as 279 151 129 37 71 41 54 64 32 58 54 96 132 28 31 42 8 96 83 55 32

Best Buy 28% 31% 25% 32%H 42%H 28% 32%H 18% 18% 26% 37%I 36%I 33%P 32%P 33%PQ 19% 9% 26% 33% 28% 28%
J Q Q
Warehouse club store, such 159 71 88 13 26 35 31 52 25 28 26 56 56 13 30 35 9 64 41 31 19

as Costco or Sam's Club 16% 15% 17% 11% 15% 24% 18% 15% 14% 13% 18% 21%J 14% 15% 33%MN 16% 10% 17% 16% 16% 16%
PQ
Department store, such as 146 65 81 22 24 35 21 42 21 47 17 39 67 23 17 23 6 59 40 30 15

Kohls, Macy's, etc. 15% 13% 16% 19% 14% 24%H 13% 12% 12% 21% 12% 15% 17%P 26%P 19% 10% 8% 16% 16% 15% 13%
Q
Brand specific electronics 129 69 60 27 29 23 17 31 20 32 19 37 62 7 18 15 9 51 27 20 24

store such as Apple or 13% 14% 11% 23%G 17%H 16% 10% 9% 11% 14% 13% 14% 15%P 8% 19%P 7% 11% 14% 10% 10% 20%ST
Microsoft H
Pop-up retail store 72 38 34 11 20 18 6 17 13 21 13 20 34 10 11 10 2 37 21 4 6

7% 8% 7% 10% 12%H 12%GH 4% 5% 7% 10% 9% 7% 9% 11% 12%P 5% 2% 10%T 8%T 2% 5%
___________________________________________________________________________________________________

Page 224
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Online 342 74 59 129 80 235 43 59 265 173 99 56 148 184 72 270

34% 41%C 28% 34% 34% 34% 33% 42% 33% 37%L 37%L 26% 46%N 29% 22% 39%O
Mass merchant, such as Wal- 325 59 67 141 58 208 55 62 239 137 98 75 151 159 75 250
Mart or Target 32% 33% 31% 38%E 24% 30% 42%F 45%I 30% 29% 37% 34% 47%N 25% 23% 36%O
Electronics store, such as 279 54 40 124 61 185 43 49 216 141 72 54 104 162 80 199
Best Buy 28% 30% 19% 33%C 25% 27% 33% 35% 27% 30% 27% 25% 32% 26% 25% 29%
Warehouse club store, such 159 33 30 61 36 97 41 33 120 86 37 36 67 90 46 114

as Costco or Sam's Club 16% 18% 14% 16% 15% 14% 31%F 24% 15% 18% 14% 16% 21% 14% 14% 17%
Department store, such as 146 28 30 63 26 102 24 32 111 66 45 35 60 84 45 102

Kohls, Macy's, etc. 15% 15% 14% 17% 11% 15% 18% 23% 14% 14% 17% 16% 19% 13% 14% 15%
Brand specific electronics 129 25 23 56 25 74 24 21 100 65 43 19 53 72 32 97

store such as Apple or 13% 14% 11% 15% 11% 11% 18% 15% 13% 14% 16% 9% 16% 11% 10% 14%
Microsoft
Pop-up retail store 72 6 6 44 16 35 19 17 54 36 24 13 28 42 12 60

7% 4% 3% 12%BC 7% 5% 15%F 12% 7% 8% 9% 6% 9% 7% 4% 9%O
___________________________________________________________________________________________

Page 225
Question B36A
A. Electronics store, such as Best Buy

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 580 309 271 79 121 89 106 165 86 134 98 174 274 57 55 96 34 188 164 125 72
58% 64%C 52% 68%H 70%H 60%H 63%H 46% 49% 60% 68%I 66%I 68%P 65%P 59%P 43% 40% 50% 64%R 63%R 63%R
Q Q
Very likely 279 151 129 37 71 41 54 64 32 58 54 96 132 28 31 42 8 96 83 55 32

28% 31% 25% 32%H 42%H 28% 32%H 18% 18% 26% 37%I 36%I 33%P 32%P 33%PQ 19% 9% 26% 33% 28% 28%
J Q Q
Somewhat likely 301 159 142 42 49 48 52 101 54 76 44 78 142 29 24 54 26 92 81 70 40

30% 33% 27% 36% 29% 32% 31% 28% 31% 34% 30% 29% 35%P 33% 26% 24% 31% 24% 32% 36%R 35%R
Not at all likely 425 176 249 37 51 58 62 191 90 90 47 92 130 31 37 125 50 188 90 71 43
42% 36% 48%B 32% 30% 40% 37% 53%DE 51%K 40% 32% 34% 32% 35% 41% 56%MN 59%MN 50%S 35% 36% 37%
FG L O TU
Don’t know 2 1 1 0 0 0 1 2 1 1 0 0 0 0 0 2 1 0 2 1 *
* * * 0 0 0 * 1% 1% * 0 0 0 0 0 1% 1% 0 1% * *
___________________________________________________________________________________________________

Page 226
Question B36A
A. Electronics store, such as Best Buy
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 580 108 120 229 122 396 77 95 447 295 158 108 203 351 174 406
58% 60% 57% 61% 51% 57% 59% 68% 56% 62%L 59% 49% 63% 55% 54% 59%
Very likely 279 54 40 124 61 185 43 49 216 141 72 54 104 162 80 199
28% 30% 19% 33%C 25% 27% 33% 35% 27% 30% 27% 25% 32% 26% 25% 29%
Somewhat likely 301 55 80 105 62 211 34 46 231 153 86 54 99 189 93 208

30% 30% 38%DE 28% 26% 30% 26% 33% 29% 32% 32% 25% 30% 30% 29% 30%
Not at all likely 425 73 91 147 115 295 53 44 346 179 109 109 120 283 147 279
42% 40% 43% 39% 48% 43% 41% 32% 44% 38% 41% 50%J 37% 44% 46% 41%
Don’t know 2 0 1 1 1 2 0 0 2 0 1 2 1 2 1 1
* 0 * * * * 0 0 * 0 * 1% * * * *
___________________________________________________________________________________________

Page 227
Question B36B
B. Mass merchant, such as Wal-Mart or Target

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 639 318 322 93 130 113 102 186 131 160 96 152 278 64 60 116 57 248 180 120 60
63% 65% 62% 80%G 76%G 77%G 61% 52% 74%L 71%L 66% 57% 69%P 73%P 65% 52% 68% 66%U 70%U 61% 52%
H H H
Very likely 325 168 157 54 69 78 40 77 62 87 48 75 144 38 36 46 21 131 96 57 23

32% 35% 30% 47%G 40%G 53%G 24% 21% 35% 39%L 33% 28% 36%P 43%P 39%P 21% 24% 35%U 38%U 29% 20%
H H H
Somewhat likely 314 150 165 39 61 35 62 110 69 72 48 77 134 26 24 69 37 117 84 63 37

31% 31% 32% 34% 36% 24% 37% 31% 39% 32% 33% 29% 33% 30% 25% 31% 43% 31% 33% 32% 32%
Not at all likely 367 167 200 23 41 34 66 170 47 65 48 113 126 24 33 106 27 127 76 77 56
36% 34% 38% 20% 24% 23% 39%D 48%DE 26% 29% 34% 42%I 31% 27% 35% 48%MN 32% 34% 30% 39% 48%RS
EF F J
Don’t know 1 1 0 0 0 0 0 1 0 0 0 1 0 0 0 1 0 1 0 0 0
* * 0 0 0 0 0 * 0 0 0 * 0 0 0 1% 0 * 0 0 0
___________________________________________________________________________________________________

Page 228
Question B36B
B. Mass merchant, such as Wal-Mart or Target
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 639 131 130 252 127 428 92 104 492 282 201 132 245 367 175 464
63% 72%E 61% 67%E 53% 62% 71% 74% 62% 59% 75%JL 60% 76%N 58% 54% 68%O
Very likely 325 59 67 141 58 208 55 62 239 137 98 75 151 159 75 250
32% 33% 31% 38%E 24% 30% 42%F 45%I 30% 29% 37% 34% 47%N 25% 23% 36%O
Somewhat likely 314 72 64 110 69 220 37 41 253 145 103 57 94 208 100 214
31% 40% 30% 29% 29% 32% 28% 30% 32% 31% 39%L 26% 29% 33% 31% 31%
Not at all likely 367 49 82 126 111 264 38 36 303 191 66 87 79 268 147 221
36% 27% 39% 33% 47%BD 38% 29% 26% 38% 40%K 25% 40%K 24% 42%M 46%P 32%
Don’t know 1 1 0 0 0 1 0 0 1 1 0 0 0 1 0 1
* 1% 0 0 0 * 0 0 * * 0 0 0 * 0 *
___________________________________________________________________________________________

Page 229
Question B36C
C. Online

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 600 305 294 94 139 118 93 135 82 139 97 189 296 61 61 69 41 177 178 139 77
59% 63% 56% 81%G 81%G 80%G 56%H 38% 46% 62%I 67%I 71%I 73%P 70%P 66%P 31% 48%P 47% 69%R 71%R 67%R
H H H Q Q
Very likely 342 186 155 56 98 73 53 57 38 73 59 131 188 33 39 30 14 100 93 87 50

34% 38%C 30% 48%G 57%G 49%G 32%H 16% 21% 32% 41%I 49%I 47%P 37%P 43%PQ 14% 17% 27% 36%R 44%R 43%R
H H H J Q Q
Somewhat likely 258 119 139 38 41 45 40 78 44 67 38 58 108 29 22 39 26 77 85 53 28

26% 24% 27% 33% 24% 31% 24% 22% 25% 30% 26% 22% 27%P 33%P 23% 17% 31% 21% 33%R 27% 24%
Not at all likely 407 180 227 22 33 29 75 222 96 84 47 77 107 26 31 153 44 199 77 58 38
40% 37% 44% 19% 19% 20% 44%D 62%DE 54%J 38% 33% 29% 27% 30% 34% 69%MN 52%MN 53%S 30% 29% 33%
EF FG KL O TU
Don’t know 1 1 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 1 0 0
* * 0 0 0 0 0 * 0 * 0 0 0 0 0 * 0 0 * 0 0
___________________________________________________________________________________________________

Page 230
Question B36C
C. Online
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 600 125 120 221 134 402 79 104 456 298 187 91 243 334 153 447
59% 69%E 57% 59% 56% 58% 61% 74%I 57% 63%L 70%L 41% 75%N 52% 47% 65%O
Very likely 342 74 59 129 80 235 43 59 265 173 99 56 148 184 72 270
34% 41%C 28% 34% 34% 34% 33% 42% 33% 37%L 37%L 26% 46%N 29% 22% 39%O
Somewhat likely 258 51 61 92 54 166 36 45 191 124 89 34 95 150 81 177

26% 28% 29% 24% 23% 24% 28% 32% 24% 26%L 33%L 16% 29% 24% 25% 26%
Not at all likely 407 56 92 156 103 291 51 36 338 176 80 127 81 301 169 238
40% 31% 43% 41% 43% 42% 39% 26% 43%H 37% 30% 58%JK 25% 47%M 53%P 35%
Don’t know 1 0 0 0 1 1 0 0 1 0 0 1 0 1 0 1
* 0 0 0 * * 0 0 * 0 0 * 0 * 0 *
___________________________________________________________________________________________

Page 231
Question B36D
D. Warehouse club store, such as Costco or Sam's Club

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 420 205 215 43 71 71 87 134 73 73 63 144 175 38 47 82 37 150 109 92 49
42% 42% 41% 37% 42% 48% 51%H 37% 41% 32% 43% 54%I 43% 44% 52%P 37% 44% 40% 43% 47% 43%
J
Very likely 159 71 88 13 26 35 31 52 25 28 26 56 56 13 30 35 9 64 41 31 19

16% 15% 17% 11% 15% 24% 18% 15% 14% 13% 18% 21%J 14% 15% 33%MN 16% 10% 17% 16% 16% 16%
PQ
Somewhat likely 261 134 127 30 46 36 56 81 47 44 37 89 119 25 17 47 28 86 68 61 31

26% 28% 24% 26% 27% 24% 33%H 23% 27% 20% 26% 33%J 30%P 28% 18% 21% 34% 23% 27% 31% 27%
Not at all likely 587 281 306 73 100 76 81 224 104 152 82 122 228 49 45 139 47 226 147 105 66
58% 58% 59% 63% 58% 52% 48% 63%G 58% 68%L 57% 46% 57% 56% 48% 63%O 56% 60% 57% 53% 57%
Don’t know 1 0 1 0 0 0 1 * 1 0 0 0 0 0 0 1 0 * 0 1 0
* 0 * 0 0 0 * * 1% 0 0 0 0 0 0 * 0 * 0 * 0
___________________________________________________________________________________________________

Page 232
Question B36D
D. Warehouse club store, such as Costco or Sam's Club
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 420 78 73 151 119 275 64 78 316 213 108 85 147 256 144 276
42% 43% 34% 40% 50%C 40% 49% 56%I 40% 45% 41% 39% 45% 40% 45% 40%
Very likely 159 33 30 61 36 97 41 33 120 86 37 36 67 90 46 114

16% 18% 14% 16% 15% 14% 31%F 24% 15% 18% 14% 16% 21% 14% 14% 17%
Somewhat likely 261 46 43 90 83 178 23 45 196 127 72 49 80 166 99 162

26% 25% 20% 24% 35%CD 26% 18% 32% 25% 27% 27% 22% 25% 26% 31%P 24%
Not at all likely 587 103 140 226 119 417 66 61 479 261 159 133 176 380 177 410
58% 57% 66%E 60% 50% 60% 51% 44% 60%H 55% 59% 61% 54% 60% 55% 60%
Don’t know 1 0 0 1 * 1 0 0 1 0 0 1 1 0 1 0
* 0 0 * * * 0 0 * 0 0 * * 0 * 0
___________________________________________________________________________________________

Page 233
Question B36E
E. Department store, such as Kohls, Macy's, etc.

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 397 191 206 55 95 72 50 113 71 97 69 104 189 41 38 64 27 148 106 87 41
39% 39% 39% 47%G 56%G 49%G 30% 31% 40% 43% 48% 39% 47%P 47%P 41% 29% 32% 39% 41% 44% 35%
H H H
Very likely 146 65 81 22 24 35 21 42 21 47 17 39 67 23 17 23 6 59 40 30 15

15% 13% 16% 19% 14% 24%H 13% 12% 12% 21% 12% 15% 17%P 26%P 19% 10% 8% 16% 16% 15% 13%
Q
Somewhat likely 251 126 125 33 71 37 29 70 50 50 52 64 122 18 20 42 20 89 66 57 26

25% 26% 24% 28% 42%F 25% 17% 20% 28% 22% 36%J 24% 30%P 21% 22% 19% 24% 24% 26% 29% 23%
GH L
Not at all likely 607 293 314 61 76 75 118 242 106 128 75 161 214 46 55 155 58 227 150 111 74
60% 60% 60% 53% 44% 51% 70%D 68%DE 60% 57% 52% 61% 53% 53% 59% 70%MN 68% 60% 59% 56% 64%
EF F
Don’t know 3 1 2 0 0 0 0 3 0 0 0 1 0 0 0 3 0 1 0 0 *
* * * 0 0 0 0 1% 0 0 0 * 0 0 0 1%M 0 * 0 0 *
___________________________________________________________________________________________________

Page 234
Question B36E
E. Department store, such as Kohls, Macy's, etc.
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 397 91 76 165 66 260 60 82 296 181 123 81 157 229 125 272
39% 50%C 36% 44%E 28% 38% 46% 59%I 37% 38% 46% 37% 48%N 36% 39% 40%
E
Very likely 146 28 30 63 26 102 24 32 111 66 45 35 60 84 45 102

15% 15% 14% 17% 11% 15% 18% 23% 14% 14% 17% 16% 19% 13% 14% 15%
Somewhat likely 251 63 45 102 41 159 36 50 185 115 78 46 97 145 80 171

25% 35%C 21% 27%E 17% 23% 27% 36%I 23% 24% 29% 21% 30% 23% 25% 25%
E
Not at all likely 607 89 137 212 170 431 71 57 498 291 143 136 167 406 197 410
60% 49% 64%B 56% 71%BD 62% 54% 41% 63%H 62% 54% 62% 52% 64%M 61% 60%
Don’t know 3 1 0 * 2 1 0 0 1 1 * 2 0 1 * 3
* 1% 0 * 1% * 0 0 * * * 1% 0 * * *
___________________________________________________________________________________________

Page 235
Question B36F
F. Pop-up retail store

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 213 115 99 26 46 49 28 57 32 65 39 53 92 25 26 35 7 73 67 43 18

21% 24% 19% 22% 27%H 33%G 17% 16% 18% 29% 27% 20% 23%Q 29%P 28%PQ 16% 8% 19% 26%U 22% 15%
H Q
Very likely 72 38 34 11 20 18 6 17 13 21 13 20 34 10 11 10 2 37 21 4 6
7% 8% 7% 10% 12%H 12%GH 4% 5% 7% 10% 9% 7% 9% 11% 12%P 5% 2% 10%T 8%T 2% 5%
Somewhat likely 141 77 64 14 26 31 22 40 19 43 25 33 57 15 15 25 5 36 46 39 12

14% 16% 12% 12% 15% 21%H 13% 11% 11% 19% 18% 13% 14% 18% 16% 11% 6% 9% 18%R 20%R 10%
U
Not at all likely 773 361 412 90 122 97 135 288 145 155 103 205 303 60 64 182 78 298 179 151 95
77% 74% 79% 78% 71% 66% 80%F 80%F 82%J 69% 72% 77% 75% 68% 70% 82%NO 92%MN 79%S 70% 77% 82%S
O
Don’t know 22 11 11 0 3 1 5 13 1 5 2 8 8 2 2 5 0 6 10 2 3
2% 2% 2% 0 2% 1% 3% 4% 1% 2% 2% 3% 2% 3% 2% 2% 0 2% 4% 1% 3%
___________________________________________________________________________________________________

Page 236
Question B36F
F. Pop-up retail store
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 213 36 29 107 42 133 33 36 162 102 67 34 76 128 52 161
21% 20% 14% 28%C 18% 19% 25% 26% 20% 22% 25% 16% 23% 20% 16% 24%O
E
Very likely 72 6 6 44 16 35 19 17 54 36 24 13 28 42 12 60
7% 4% 3% 12%BC 7% 5% 15%F 12% 7% 8% 9% 6% 9% 7% 4% 9%O
Somewhat likely 141 29 24 63 25 98 14 20 108 67 43 22 48 86 40 101

14% 16% 11% 17% 11% 14% 10% 14% 14% 14% 16% 10% 15% 13% 12% 15%
Not at all likely 773 141 181 262 188 543 97 99 616 359 194 182 242 493 263 510
77% 78% 85%D 70% 79%D 78% 74% 71% 78% 76% 73% 83%K 75% 78% 82%P 74%
Don’t know 22 4 2 8 8 17 * 4 17 13 6 3 7 15 7 14
2% 2% 1% 2% 3% 2% * 3% 2% 3% 2% 1% 2% 2% 2% 2%
___________________________________________________________________________________________

Page 237
Question B36G
G. Brand specific electronics store such as Apple or Microsoft

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
At all likely (Net) 317 170 147 64 69 46 54 77 55 68 40 99 144 31 30 42 29 101 84 73 44

31% 35% 28% 55%F 40%H 31% 32%H 21% 31% 30% 28% 37% 36%P 36%P 32%P 19% 34%P 27% 33% 37%R 38%R
GH
Very likely 129 69 60 27 29 23 17 31 20 32 19 37 62 7 18 15 9 51 27 20 24

13% 14% 11% 23%G 17%H 16% 10% 9% 11% 14% 13% 14% 15%P 8% 19%P 7% 11% 14% 10% 10% 20%ST
H
Somewhat likely 188 101 87 37 40 22 37 46 35 36 21 62 82 24 12 27 20 50 57 53 20

19% 21% 17% 32%F 23%H 15% 22%H 13% 20% 16% 14% 23% 20%P 27%P 13% 12% 23% 13% 22%R 27%R 17%
H
Not at all likely 688 316 372 52 103 101 114 279 122 156 104 167 259 56 62 178 55 274 172 124 72
68% 65% 71% 45% 60% 69%D 68%D 78%DE 69% 70% 72% 63% 64% 64% 68% 80%MN 65% 73%T 67% 63% 62%
G OQ
Don’t know 2 * 2 0 0 0 0 2 1 0 0 0 0 0 0 2 1 2 1 0 *
* * * 0 0 0 0 1% * 0 0 0 0 0 0 1% 1% * * 0 *
___________________________________________________________________________________________________

Page 238
Question B36G
G. Brand specific electronics store such as Apple or Microsoft
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
At all likely (Net) 317 66 64 120 68 196 47 57 242 151 109 44 111 194 80 237
31% 36% 30% 32% 29% 28% 36% 41% 30% 32%L 41%L 20% 34% 30% 25% 35%O
Very likely 129 25 23 56 25 74 24 21 100 65 43 19 53 72 32 97

13% 14% 11% 15% 11% 11% 18% 15% 13% 14% 16% 9% 16% 11% 10% 14%
Somewhat likely 188 41 40 64 43 122 23 36 141 86 66 24 58 122 48 141

19% 23% 19% 17% 18% 18% 18% 26% 18% 18%L 25%L 11% 18% 19% 15% 21%
Not at all likely 688 115 148 255 170 495 83 82 551 323 157 174 212 441 241 447
68% 64% 70% 68% 71% 71% 64% 59% 69% 68% 59% 79%JK 65% 69% 75%P 65%
Don’t know 2 0 1 2 0 2 0 0 2 0 1 2 2 1 1 2
* 0 * * 0 * 0 0 * 0 * 1% 1% * * *
___________________________________________________________________________________________

Page 239
Question B40
How do you expect to learn about sales and discounts for the holiday shopping season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 959 458 502 113 166 147 161 332 170 214 143 256 389 87 91 202 78 358 247 190 111
95% 94% 96% 97% 97% 100%H 96% 93% 96% 95% 99% 96% 96%P 99%P 99%P 91% 93% 95% 96% 96% 96%
Friends or family members 688 317 371 86 120 112 120 220 127 141 109 187 282 69 65 135 55 267 177 126 75
68% 65% 71% 74% 70% 76%H 71%H 61% 72% 63% 75%J 70% 70%P 79%P 71% 61% 66% 71% 69% 64% 65%
TV advertisements 636 299 337 73 96 100 121 220 115 160 97 152 264 62 52 136 59 255 165 117 65
63% 62% 65% 63% 56% 68% 72%E 61% 65% 71%L 67% 57% 65% 71% 57% 61% 70% 68%U 64% 59% 56%
H
Signs and advertisements 603 275 328 70 132 105 94 175 118 137 90 156 267 53 56 106 53 231 154 113 72
in a store 60% 57% 63% 61% 77%G 72%G 56% 49% 67% 61% 62% 59% 66%P 61% 61% 48% 63% 61% 60% 57% 62%
H H
Newspapers, circulars or 598 274 324 51 96 83 103 236 93 139 99 144 241 57 52 147 36 230 160 108 65
ads in the mail 59% 56% 62% 44% 56% 57% 61%D 66%D 52% 62% 68%I 54% 60% 65%Q 57% 66%Q 43% 61% 63% 55% 57%
L
Internet search engine, 595 292 303 83 120 110 107 156 77 135 107 189 294 66 58 79 31 196 162 137 74
such as Google 59% 60% 58% 72%H 70%H 75%H 64%H 44% 43% 60%I 74%I 71%I 73%P 75%P 63%PQ 35% 37% 52% 63%R 70%R 64%R
J J Q Q
Online or email 548 254 294 78 113 106 96 141 82 138 83 171 268 63 57 78 36 169 158 128 74
advertisements 54% 52% 56% 68%H 66%H 72%G 57%H 39% 46% 61%I 57% 64%I 66%P 72%P 62%P 35% 43% 45% 62%R 65%R 64%R
H Q Q
Retailer website 499 243 256 59 108 107 77 134 57 130 94 144 256 58 45 72 21 148 148 119 60
49% 50% 49% 51% 63%G 73%D 46% 37% 32% 58%I 65%I 54%I 63%O 66%P 49%PQ 32% 25% 39% 58%R 60%R 52%R
H GH PQ Q
Social media sites, such 421 195 226 77 115 77 59 85 78 110 76 104 208 45 39 51 39 167 106 93 41
as Facebook, or Twitter 42% 40% 43% 66%G 67%G 52%G 35%H 24% 44% 49% 53%L 39% 52%P 51%P 42%P 23% 47%P 44% 42% 47% 36%
H H H
Apps on a smartphone or 347 160 187 68 72 69 62 71 60 97 62 86 164 44 35 49 26 136 92 72 35

tablet computer 34% 33% 36% 59%G 42%H 47%H 37%H 20% 34% 43%L 43% 32% 41%P 51%P 38%P 22% 31% 36% 36% 37% 30%
H
___________________________________________________________________________________________________

Page 240
Question B40

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Text notification, or 177 77 101 26 35 31 37 45 26 47 29 55 85 24 17 26 11 64 46 39 20

SMS, on a cell phone 18% 16% 19% 22% 20% 21% 22%H 13% 15% 21% 20% 21% 21%P 28%P 19% 12% 13% 17% 18% 20% 17%
Other 5 4 1 0 0 2 0 3 0 3 0 1 0 0 1 1 3 2 1 * 1
1% 1% * 0 0 2% 0 1% 0 2% 0 1% 0 0 2% * 3%M 1% 1% * 1%
Don't know 49 29 20 3 5 0 7 26 8 10 1 10 15 1 1 21 6 18 9 7 4
5% 6% 4% 3% 3% 0 4% 7%F 4% 5% 1% 4% 4% 1% 1% 9%MNO 7% 5% 4% 4% 4%
___________________________________________________________________________________________________

Page 241
Question B40
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 959 176 200 360 224 660 128 136 757 459 257 203 320 598 303 657
95% 97% 94% 96% 94% 95% 98% 98% 95% 97%L 96% 93% 99%N 94% 94% 96%
Friends or family members 688 127 128 275 158 463 87 99 538 343 185 130 245 410 217 471
68% 70% 60% 73%C 67% 67% 67% 71% 68% 72%L 69% 59% 76%N 64% 67% 69%
TV advertisements 636 125 128 252 132 436 95 86 505 284 182 142 220 388 223 413
63% 69%E 60% 67%E 55% 63% 73% 61% 64% 60% 68% 65% 68% 61% 69%P 60%
Signs and advertisements 603 116 120 234 133 410 97 78 482 291 161 121 231 345 185 418
in a store 60% 64% 57% 62% 56% 59% 75%F 56% 61% 62% 60% 55% 71%N 54% 58% 61%
Newspapers, circulars or 598 101 123 246 128 404 89 79 474 293 142 136 203 372 226 372
ads in the mail 59% 56% 58% 65%E 54% 58% 69% 57% 60% 62% 53% 62% 63% 58% 70%P 54%
Internet search engine, 595 103 114 239 139 410 83 92 463 310 168 97 230 347 178 417
such as Google 59% 57% 54% 63% 58% 59% 64% 66% 58% 65%L 63%L 44% 71%N 55% 55% 61%
Online or email 548 106 96 215 131 369 78 98 421 270 160 100 220 314 154 394
advertisements 54% 58%C 45% 57%C 55% 53% 60% 71%I 53% 57%L 60%L 46% 68%N 49% 48% 57%O
Retailer website 499 92 93 209 104 343 80 60 408 266 133 85 207 275 139 360
49% 51% 44% 55%C 44% 50% 62% 43% 51% 56%L 50% 39% 64%N 43% 43% 52%O
E
Social media sites, such 421 78 96 171 76 278 64 82 325 188 146 84 179 233 107 314
as Facebook, or Twitter 42% 43% 45%E 45%E 32% 40% 49% 59%I 41% 40% 55%JL 38% 55%N 37% 33% 46%O
Apps on a smartphone or 347 56 73 157 61 213 62 63 268 152 121 64 158 181 95 252
tablet computer 34% 31% 34% 42%E 26% 31% 48%F 45% 34% 32% 45%JL 29% 49%N 28% 30% 37%O
Text notification, or 177 24 38 77 38 110 33 35 136 91 47 36 79 94 47 130

SMS, on a cell phone 18% 13% 18% 20% 16% 16% 25% 25% 17% 19% 17% 16% 24%N 15% 15% 19%
___________________________________________________________________________________________

Page 242
Question B40
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Other 5 0 1 2 1 5 0 0 5 3 1 1 2 3 * 5
1% 0 1% 1% 1% 1% 0 0 1% 1% * 1% 1% * * 1%
Don't know 49 5 12 17 14 33 2 3 39 15 10 16 4 38 19 29
5% 3% 6% 4% 6% 5% 2% 2% 5% 3% 4% 7%J 1% 6%M 6% 4%
___________________________________________________________________________________________

Page 243
Question B67
What is the TOTAL amount you will spend this year for holiday gifts? Please include ALL types of gifts. Your best estimate is fine.

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Anything (Net) 904 442 462 112 154 145 154 302 158 212 135 254 380 82 88 183 73 325 243 180 108
90% 91% 89% 96%H 90% 99%E 92%H 84% 89% 95% 93% 96%I 94%P 94%P 95%P 82% 86% 86% 95%R 91% 93%
GH
Less than $1,000 (Subnet) 497 207 290 85 88 60 62 181 131 120 66 79 168 55 35 109 59 208 120 98 42
49% 43% 56%B 73%E 51% 41% 37% 51%G 74%J 54%L 46%L 30% 42% 63%M 38% 49% 70%MO 55%U 47% 50%U 37%
FGH KL O P
Less than $500 (Sub- 263 110 153 51 52 25 23 101 104 53 24 28 77 26 13 61 44 126 60 48 15
subnet) 26% 23% 29% 44%F 30%G 17% 14% 28%G 58%J 24%L 17% 11% 19% 30% 14% 27%MO 53%MN 34%S 24%U 24%U 13%
GH KL OP U
Less than $100 19 12 7 1 2 0 4 6 2 5 1 3 3 * 4 5 1 7 2 2 4

2% 2% 1% 1% 1% 0 2% 2% 1% 2% * 1% 1% * 5%M 2% 1% 2% 1% 1% 3%
$100 - $199 62 24 38 6 21 4 5 23 29 14 3 4 24 8 1 11 8 27 19 8 3
6% 5% 7% 5% 12%FG 3% 3% 6% 17%JK 6%L 2% 2% 6% 10% 1% 5% 9% 7% 7% 4% 3%
L
$200 - $299 81 29 53 25 11 7 9 28 35 14 3 13 22 7 3 18 17 40 17 18 3
8% 6% 10% 22%EF 6% 5% 6% 8% 20%JK 6% 2% 5% 6% 8% 3% 8% 20%MO 11%U 7% 9%U 3%
GH L P
$300 - $399 61 35 26 8 10 8 1 31 17 14 10 6 19 6 2 19 6 30 16 12 2
6% 7% 5% 7%G 6% 5% 1% 9%G 10%L 6% 7%L 2% 5% 6% 2% 9% 8% 8%U 6% 6% 2%
$400 - $499 40 11 30 10 8 6 4 13 20 6 7 2 9 5 2 7 12 22 6 8 3
4% 2% 6%B 9% 5% 4% 2% 4% 11%JL 3% 5%L 1% 2% 6% 3% 3% 15%MOP 6% 2% 4% 2%
$500 - $999 (Sub- 234 97 137 33 36 35 38 80 27 67 43 51 90 29 22 48 15 82 60 51 27

subnet) 23% 20% 26% 29% 21% 24% 23% 22% 15% 30%IL 29%I 19% 22% 33% 24% 22% 18% 22% 23% 26% 24%
$500 - $599 133 57 76 22 20 17 24 44 16 40 21 29 51 18 11 28 7 51 33 33 11

13% 12% 15% 19% 12% 12% 14% 12% 9% 18% 14% 11% 13% 21% 12% 12% 8% 13% 13% 17% 9%
$600 - $749 56 22 34 7 11 12 7 17 6 18 13 13 24 7 9 9 3 18 17 10 8
6% 4% 7% 6% 6% 8% 4% 5% 3% 8% 9% 5% 6% 8% 10% 4% 4% 5% 7% 5% 7%
___________________________________________________________________________________________________

Page 244
Question B67

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
$750 - $999 45 19 26 5 4 6 7 19 5 9 9 9 16 3 2 11 4 14 10 8 9
4% 4% 5% 4% 3% 4% 4% 5% 3% 4% 6% 3% 4% 4% 2% 5% 5% 4% 4% 4% 7%
$1,000 or more (Subnet) 406 234 172 27 66 85 93 121 27 92 68 175 212 27 52 74 14 117 123 82 65
40% 48%C 33% 23% 39% 58%D 55%D 34% 15% 41%I 47%I 66%I 53%N 31% 57%NP 33%Q 16% 31% 48%R 41%R 57%RT
EH EH JK PQ Q
$1,000 - $1,499 178 96 83 18 31 33 41 47 16 51 30 60 85 16 23 28 8 55 65 31 15

18% 20% 16% 15% 18% 23%H 24%H 13% 9% 23%I 21%I 23%I 21%P 18% 24%P 13% 9% 15% 26%R 16% 13%
TU
$1,500 - $1,999 44 19 25 2 13 5 9 12 4 10 7 18 24 5 3 10 0 5 14 12 11
4% 4% 5% 2% 8% 3% 5% 3% 2% 4% 5% 7% 6% 5% 4% 4% 0 1% 5%R 6%R 10%R
$2,000 - $2,999 80 48 32 0 7 14 24 33 5 14 9 42 40 3 6 22 4 22 23 17 15
8% 10% 6% 0 4% 9%D 14%DE 9%D 3% 6% 6% 16%I 10% 4% 6% 10% 4% 6% 9% 9% 13%R
JK
$3,000 or more 105 72 32 7 14 33 19 29 2 17 21 55 62 3 21 14 2 35 21 21 24

10% 15%C 6% 6% 8% 23%D 12% 8% 1% 8%I 15%I 21%I 15%NP 4% 22%NPQ 6% 2% 9% 8% 11% 21%RST
EH J Q
Nothing (0) 35 15 20 2 2 0 7 21 12 5 2 5 4 4 1 12 6 21 7 4 *
4% 3% 4% 2% 1% 0 4% 6%F 7% 2% 2% 2% 1% 4% 1% 6%M 7%M 6%U 3% 2% *
Don't know 69 29 40 2 15 1 8 35 8 8 7 7 20 2 3 28 5 30 6 13 8
7% 6% 8% 2% 9%F 1% 5% 10%DF 5% 3% 5% 3% 5% 2% 4% 12%MNO 6% 8%S 2% 7% 7%
Mean (Including Zero - In 1.6 2.4 0.9 0.7 1.0 2.1D 3.4 1.2 0.5 1.0I 1.4I 3.4 1.6 0.8 2.1NP 1.1Q 0.6 1.0 1.1 3.0 2.7RS
thousands) H Q
Standard Deviation 13.2 18.9 1.1 1.0 1.3 5.0 31.3 2.7 0.6 1.2 1.6 25.0 3.4 0.9 4.7 1.8 0.7 1.6 1.4 29.3 6.8
(Including Zero - In
thousands)
Standard Error (Including 0.4 0.9 0.1 0.1 0.1 0.5 2.6 0.1 * 0.1 0.1 1.5 0.2 0.1 0.5 0.1 0.1 0.1 0.1 1.9 0.6
Zero - In thousands)
Median (Including Zero) 700 1000 500 500 600 1000 1000 500 300 700 800 1000 1000 500 1000 500 400 500 800 700 1200
___________________________________________________________________________________________________

Page 245
Question B67

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Mean (Excluding Zero - In 1.7 2.5 1.0 0.8 1.0 2.1D 3.6 1.3 0.5 1.1I 1.4I 3.5 1.6 0.8 2.2P 1.2Q 0.6 1.1 1.2 3.0 2.7RS
thousands)
(Excluding Zero - In
thousands)
Standard Error (Excluding 0.5 0.9 0.1 0.1 0.1 0.5 2.7 0.1 0.1 0.1 0.1 1.5 0.2 0.1 0.5 0.1 0.1 0.1 0.1 2.0 0.6
Median (Excluding Zero) 700 1000 600 500 600 1000 1000 600 300 700 1000 1200 1000 500 1000 600 400 500 1000 700 1200
___________________________________________________________________________________________________

Page 246
Question B67
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Anything (Net) 904 170 190 336 208 627 121 133 707 429 251 186 300 566 277 627
90% 94% 89% 89% 87% 90% 93% 96% 89% 90% 94%L 85% 93% 89% 86% 91%O
Less than $1,000 (Subnet) 497 90 119 185 104 332 76 83 372 182 179 114 129 346 151 346
49% 50% 56%E 49% 44% 48% 59% 59% 47% 38% 67%JL 52%J 40% 54%M 47% 50%
Less than $500 (Sub- 263 59 53 93 59 175 37 54 186 85 108 60 58 195 81 182
subnet) 26% 32% 25% 25% 25% 25% 29% 39%I 23% 18% 40%JL 27%J 18% 31%M 25% 27%
Less than $100 19 4 1 10 4 12 1 2 13 7 5 2 0 15 10 8

2% 2% * 3% 2% 2% 1% 1% 2% 2% 2% 1% 0 2%M 3%P 1%
$100 - $199 62 10 13 22 16 40 11 12 45 19 28 13 10 49 15 47
6% 5% 6% 6% 7% 6% 9% 9% 6% 4% 11%J 6% 3% 8%M 5% 7%
$200 - $299 81 14 23 25 19 63 9 13 59 31 31 15 17 61 20 61
8% 8% 11% 7% 8% 9% 7% 10% 7% 6% 12% 7% 5% 10% 6% 9%
$300 - $399 61 13 12 22 13 39 9 12 46 23 19 19 12 49 22 39
6% 7% 6% 6% 6% 6% 7% 8% 6% 5% 7% 9% 4% 8% 7% 6%
$400 - $499 40 19 3 12 7 20 8 16 23 6 24 10 19 22 13 27
4% 10%CD 1% 3% 3% 3% 6% 11%I 3% 1% 9%J 5%J 6% 3% 4% 4%
E
$500 - $999 (Sub- 234 31 66 92 44 157 39 28 186 97 71 54 71 150 70 164

subnet) 23% 17% 31%BE 24% 19% 23% 30% 20% 23% 20% 27% 25% 22% 24% 22% 24%
$500 - $599 133 17 37 53 27 88 25 24 100 52 46 28 37 91 40 93

13% 9% 17% 14% 11% 13% 19% 17% 13% 11% 17% 13% 11% 14% 13% 14%
$600 - $749 56 10 11 28 7 38 10 2 50 25 15 15 25 28 14 42
6% 5% 5% 7% 3% 6% 7% 2% 6% 5% 6% 7% 8% 4% 4% 6%
___________________________________________________________________________________________

Page 247
Question B67
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
$750 - $999 45 5 18 11 10 31 4 2 37 20 10 11 9 32 16 28
4% 3% 9%D 3% 4% 4% 3% 2% 5% 4% 4% 5% 3% 5% 5% 4%
$1,000 or more (Subnet) 406 80 71 151 104 296 45 51 335 246 72 72 171 220 125 281
40% 44% 33% 40% 44% 43% 34% 36% 42% 52%KL 27% 33% 53%N 35% 39% 41%
$1,000 - $1,499 178 39 23 62 54 130 18 23 146 102 45 24 74 97 47 131

18% 22%C 11% 16% 23%C 19% 14% 16% 18% 21%L 17% 11% 23%N 15% 15% 19%
$1,500 - $1,999 44 15 3 21 4 28 7 4 36 26 6 9 18 24 16 28
4% 8%CE 2% 6% 2% 4% 5% 3% 5% 5% 2% 4% 6% 4% 5% 4%
$2,000 - $2,999 80 10 18 30 21 67 7 5 71 52 9 15 34 43 28 52
8% 5% 9% 8% 9% 10% 6% 4% 9% 11%K 3% 7% 10% 7% 9% 8%
$3,000 or more 105 16 26 37 26 70 13 19 82 67 13 24 45 57 35 70

10% 9% 12% 10% 11% 10% 10% 13% 10% 14%K 5% 11% 14% 9% 11% 10%
Nothing (0) 35 5 6 10 14 25 4 2 30 10 5 15 3 29 12 23
4% 3% 3% 3% 6% 4% 3% 2% 4% 2% 2% 7%JK 1% 5%M 4% 3%
Don't know 69 6 16 32 15 41 6 4 58 35 11 18 21 41 34 35
7% 3% 8% 8% 6% 6% 4% 3% 7% 7% 4% 8% 7% 6% 10%P 5%
Mean (Including Zero - In 1.6 1.2 2.8 1.3 1.4 1.7 1.2 1.1 1.7 2.4 0.8 1.2K 1.6 1.7 2.4 1.3
thousands)
Standard Deviation 13.2 2.2 28.4 2.5 4.1 15.6 3.3 1.6 14.8 19.2 1.1 2.1 3.5 16.4 23.4 2.9
thousands)
Standard Error (Including 0.4 0.2 2.0 0.1 0.3 0.6 0.3 0.2 0.5 0.9 0.1 0.1 0.2 0.6 1.1 0.1
Median (Including Zero) 700 700 600 700 800 750 500 500 750 1000 500 500 1000 500 700 700
___________________________________________________________________________________________

Page 248
Question B67
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Mean (Excluding Zero - In 1.7 1.2 2.9 1.3 1.5 1.8 1.3 1.1 1.8 2.5 0.8 1.3K 1.6 1.8 2.5 1.3
thousands)
thousands)
Standard Error (Excluding 0.5 0.2 2.1 0.1 0.3 0.6 0.4 0.2 0.5 0.9 0.1 0.1 0.2 0.7 1.2 0.1
Median (Excluding Zero) 700 750 600 700 1000 800 500 500 800 1000 500 700 1000 500 750 700
___________________________________________________________________________________________

Page 249
Question B68
You indicated you plan to spend at least some money on gifts this holiday season. Please tell me the TOTAL amount you will spend on
consumer electronics products. Your best estimate is fine.
Base = Plan to spend money for holiday gifts this year

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 904 442 462 112* 154* 145* 154 302 158* 212 135* 254 380 82* 88* 183 73* 325 243 180 108*
Anything (Net) 687 362 325 95 141 128 119 184 107 161 112 215 320 69 73 102 51 226 197 144 85
76% 82%C 70% 85%H 92%G 88%H 77%H 61% 68% 76% 84%I 85%I 84%P 84%P 83%P 56% 70% 69% 81%R 80%R 79%
H J
Less than $1,000 (Subnet) 557 277 281 88 126 88 89 149 103 138 86 152 243 63 50 85 50 185 168 116 59
62% 63% 61% 79%F 82%F 61% 58% 49% 65% 65% 64% 60% 64%P 77%O 57% 47% 68%P 57% 69%R 64% 55%
GH GH P U
Less than $500 (Sub- 404 188 217 71 93 56 58 113 93 91 63 89 157 51 39 61 42 150 112 84 36
subnet) 45% 42% 47% 63%F 60%F 39% 37% 37% 59%J 43% 47% 35% 41% 63%M 44% 33% 58%P 46%U 46%U 47%U 33%
GH GH L P
Less than $100 68 33 35 21 10 8 5 18 22 12 3 14 16 8 4 12 5 24 24 12 1

8% 8% 8% 19%EF 7% 6% 3% 6% 14%JK 6% 2% 5% 4% 10% 5% 7% 7% 8%U 10%U 7% 1%
GH L
$100 - $199 103 47 56 13 34 14 12 30 26 22 18 21 41 19 6 17 14 43 24 24 9

11% 11% 12% 12% 22%GH 9% 7% 10% 17% 10% 13% 8% 11% 23%MO 7% 9% 20% 13% 10% 13% 9%
P
$200 - $299 94 47 47 16 19 10 18 28 31 20 13 17 35 9 6 16 17 38 21 21 9
10% 11% 10% 15% 12% 7% 12% 9% 20%J 10% 9% 7% 9% 11% 7% 9% 23%MO 12% 9% 12% 8%
L P
$300 - $399 85 42 43 7 18 20 14 25 9 22 19 24 39 8 16 11 2 32 24 16 10
9% 9% 9% 7% 11% 14% 9% 8% 6% 11% 14% 9% 10% 10% 19%PQ 6% 3% 10% 10% 9% 9%
$400 - $499 55 19 35 12 13 4 9 11 4 14 11 14 26 7 6 5 4 12 20 11 6
6% 4% 8% 11%H 8% 3% 6% 4% 2% 6% 8% 5% 7% 9% 7% 3% 5% 4% 8% 6% 6%
$500 - $999 (Sub- 153 89 64 17 33 32 31 36 10 48 23 63 86 12 11 24 7 35 57 32 24

subnet) 17% 20%C 14% 16% 22% 22%H 20%H 12% 6% 22%I 17%I 25%I 23%P 15% 13% 13% 10% 11% 23%R 18% 22%R
___________________________________________________________________________________________________

Page 250
Question B68

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 904 442 462 112* 154* 145* 154 302 158* 212 135* 254 380 82* 88* 183 73* 325 243 180 108*
$500 - $599 95 52 42 9 13 21 20 29 9 29 18 31 44 9 7 21 6 25 26 24 14
10% 12% 9% 8% 8% 15% 13% 9% 6% 14% 14% 12% 11% 12% 8% 11% 8% 8% 11% 13% 13%
$600 - $749 33 22 11 5 12 6 5 5 0 11 3 17 23 3 2 2 1 7 16 4 6
4% 5% 2% 5% 8%H 4% 3% 2% 0 5%I 3% 7%I 6%P 3% 3% 1% 2% 2% 7%R 2% 5%
$750 - $999 25 15 10 3 8 5 6 3 1 8 2 15 20 0 2 2 0 3 15 4 4
3% 3% 2% 3% 5% 4% 4% 1% * 4% 1% 6%I 5%P 0 2% 1% 0 1% 6%R 2% 4%
$1,000 or more (Subnet) 129 86 44 7 15 40 30 35 4 23 26 63 77 6 23 17 1 41 29 28 26

14% 19%C 9% 7% 10% 27%D 20%D 12% 3% 11%I 19%I 25%I 20%NP 7% 26%NPQ 9% 2% 13% 12% 16% 24%RS
EH H J Q
$1,000 - $1,499 48 29 19 0 4 13 15 15 4 8 4 29 24 3 10 7 1 12 14 11 7
5% 7% 4% 0 3% 9%D 10%D 5% 2% 4% 3% 11%IJ 6% 4% 12%P 4% 2% 4% 6% 6% 7%
K
$1,500 - $1,999 18 11 7 0 5 6 2 4 1 2 4 11 15 1 * 2 0 2 5 4 7
2% 3% 2% 0 3% 4% 2% 1% * 1% 3% 4% 4% 1% 1% 1% 0 1% 2% 2% 7%R
$2,000 - $2,999 37 25 12 6 0 12 9 9 0 9 10 14 25 2 5 3 0 16 7 9 5
4% 6% 3% 5% 0 9%EH 6%E 3% 0 4% 8%I 5%I 7%P 2% 6% 2% 0 5% 3% 5% 4%
$3,000 or more 26 21 5 2 6 8 4 7 0 5 8 10 12 0 7 6 0 11 3 4 6
3% 5%C 1% 1% 4% 5% 2% 2% 0 2% 6%I 4% 3% 0 8%N 3% 0 3% 1% 2% 6%S
Nothing (0) 182 68 114 14 10 13 29 104 47 44 15 36 55 12 8 70 17 87 41 29 17

20% 15% 25%B 13% 6% 9% 19%E 34%DE 30%K 21% 11% 14% 15% 15% 9% 38%MN 23% 27%S 17% 16% 16%
FG L O TU
Don't know 35 12 23 2 3 4 6 14 4 7 7 3 5 1 7 11 5 13 5 7 6
4% 3% 5% 2% 2% 3% 4% 5% 2% 3% 5%L 1% 1% 1% 7%M 6%M 7%M 4% 2% 4% 5%
Mean (Including Zero - In 0.5 0.7C 0.4 0.4 0.5 0.7D 0.8 0.4 0.2 0.4I 0.8I 0.8I 0.6N 0.3 0.8NP 0.3 0.2 0.4 0.4 0.7 0.7RS
thousands) H J P
___________________________________________________________________________________________________

Page 251
Question B68

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 904 442 462 112* 154* 145* 154 302 158* 212 135* 254 380 82* 88* 183 73* 325 243 180 108*
thousands)
Standard Error (Including 0.1 0.1 * 0.1 0.1 0.1 0.3 * * * 0.1 0.2 0.1 * 0.1 * * 0.1 * 0.2 0.1
Median (Including Zero) 250 300 200 200 300 500 300 125 100 300 300 500 400 200 300 100 100 200 300 300 400
Mean (Excluding Zero - In 0.7 0.8C 0.5 0.5 0.6 0.8D 1.0 0.6 0.2 0.6I 0.9I 0.9 0.8N 0.4 0.9N 0.6 0.2 0.6 0.5 0.8 0.9S
thousands) J
thousands)
Standard Error (Excluding 0.1 0.1 * 0.1 0.1 0.1 0.3 0.1 * 0.1 0.1 0.2 0.1 0.1 0.1 0.1 * 0.1 * 0.3 0.1
Median (Excluding Zero) 350 400 300 250 300 500 500 300 200 400 400 500 500 250 400 300 200 300 400 300 500
___________________________________________________________________________________________________

Page 252
Question B68
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 904 170* 190 336 208 627 121* 133* 707 429 251 186 300 566 277 627
Anything (Net) 687 134 143 263 147 456 95 118 523 334 205 121 261 397 184 502
76% 79% 75% 78% 71% 73% 78% 88%I 74% 78%L 82%L 65% 87%N 70% 67% 80%O
Less than $1,000 (Subnet) 557 108 117 214 118 367 79 94 424 255 185 95 204 330 136 421
62% 64% 62% 64% 57% 58% 65% 71% 60% 59% 74%JL 51% 68%N 58% 49% 67%O
Less than $500 (Sub- 404 82 89 148 85 268 46 76 293 162 145 77 131 253 94 311
subnet) 45% 48% 47% 44% 41% 43% 38% 57%I 41% 38% 58%JL 41% 44% 45% 34% 50%O
Less than $100 68 17 17 19 15 49 6 10 48 24 28 10 16 46 13 55

8% 10% 9% 6% 7% 8% 5% 8% 7% 6% 11% 5% 5% 8% 5% 9%O
$100 - $199 103 26 21 37 19 61 14 27 68 41 38 23 24 75 22 80

11% 15% 11% 11% 9% 10% 11% 20%I 10% 10% 15% 12% 8% 13% 8% 13%
$200 - $299 94 20 27 33 14 64 8 15 72 33 35 22 34 57 20 74
10% 12% 14%E 10% 7% 10% 7% 11% 10% 8% 14% 12% 11% 10% 7% 12%
$300 - $399 85 12 12 35 26 64 12 19 63 37 30 18 39 44 23 62
9% 7% 6% 10% 12% 10% 10% 14% 9% 9% 12% 10% 13% 8% 8% 10%
$400 - $499 55 7 12 24 11 31 7 5 42 27 15 5 18 31 16 39
6% 4% 6% 7% 5% 5% 6% 4% 6% 6% 6% 3% 6% 5% 6% 6%
$500 - $999 (Sub- 153 26 28 66 33 98 33 18 132 93 40 18 72 78 43 110

subnet) 17% 15% 15% 20% 16% 16% 27%F 14% 19% 22%L 16% 9% 24%N 14% 15% 18%
$500 - $599 95 16 21 42 15 60 19 11 81 58 23 10 38 54 29 66
10% 10% 11% 12% 7% 10% 15% 8% 11% 14%L 9% 6% 13% 9% 10% 10%
___________________________________________________________________________________________

Page 253
Question B68
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 904 170* 190 336 208 627 121* 133* 707 429 251 186 300 566 277 627
$600 - $749 33 8 3 15 7 22 6 7 27 21 8 5 19 14 9 24
4% 5% 2% 5% 3% 3% 5% 5% 4% 5% 3% 3% 6%N 3% 3% 4%
$750 - $999 25 2 4 9 11 16 8 1 24 14 9 3 15 10 5 20
3% 1% 2% 3% 5% 3% 7% 1% 3% 3% 4% 1% 5%N 2% 2% 3%
$1,000 or more (Subnet) 129 26 26 49 29 90 16 24 99 79 20 26 57 67 48 81

14% 15% 14% 15% 14% 14% 13% 18% 14% 18%K 8% 14% 19%N 12% 17% 13%
$1,000 - $1,499 48 8 7 26 7 41 6 6 39 30 9 6 27 18 17 31
5% 5% 4% 8% 3% 6% 5% 4% 6% 7% 4% 3% 9%N 3% 6% 5%
$1,500 - $1,999 18 7 4 4 4 15 3 1 17 13 5 1 6 12 5 13
2% 4% 2% 1% 2% 2% 2% 1% 2% 3% 2% * 2% 2% 2% 2%
$2,000 - $2,999 37 7 9 10 11 20 6 10 25 22 4 10 16 20 17 20
4% 4% 5% 3% 5% 3% 5% 7% 4% 5% 2% 5% 5% 4% 6% 3%
$3,000 or more 26 4 5 10 7 14 1 7 17 14 2 10 8 17 9 17
3% 2% 3% 3% 4% 2% 1% 5% 2% 3% 1% 5%K 3% 3% 3% 3%
Nothing (0) 182 30 40 62 50 146 22 14 158 83 40 52 35 142 77 104

20% 18% 21% 19% 24% 23% 18% 10% 22%H 19% 16% 28%JK 12% 25%M 28%P 17%
Don't know 35 6 7 10 12 24 5 2 26 11 5 13 4 26 15 20
4% 3% 4% 3% 6% 4% 4% 1% 4% 3% 2% 7%J 1% 5% 5% 3%
Mean (Including Zero - In 0.5 0.5 0.6 0.5 0.5 0.5 0.5 0.7 0.5 0.6 0.4 0.5 0.6 0.5 0.6 0.5
thousands)
thousands)
___________________________________________________________________________________________

Page 254
Question B68
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 904 170* 190 336 208 627 121* 133* 707 429 251 186 300 566 277 627
Standard Error (Including 0.1 0.1 0.2 * 0.1 0.1 0.1 0.1 0.1 0.1 * 0.1 * 0.1 0.1 *
Median (Including Zero) 250 200 200 300 300 200 300 300 250 300 200 200 350 200 250 250
Mean (Excluding Zero - In 0.7 0.6 0.8 0.6 0.7 0.7 0.6 0.7 0.7 0.8 0.4 0.8K 0.6 0.7 0.9P 0.6
thousands)
thousands)
Standard Error (Excluding 0.1 0.1 0.3 0.1 0.1 0.1 0.1 0.2 0.1 0.1 * 0.1 * 0.1 0.2 *
Median (Excluding Zero) 350 300 300 400 300 300 500 300 400 500 300 300 400 300 400 300
___________________________________________________________________________________________

Page 255
Question B58 -- Top Box (5) Summary
Using a scale of 1 to 5, where 1 is ‘strongly disagree’ and 5 is ‘strongly agree’, please indicate how much you agree or disagree with
each of the following statements.

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
The Internet plays an 442 227 215 52 108 90 70 107 53 99 77 149 218 42 50 56 17 132 120 100 69
important role in helping 44% 47% 41% 45%H 63%G 61%G 42%H 30% 30% 44%I 53%I 56%I 54%P 49%P 55%PQ 25% 20% 35% 47%R 51%R 60%RS
you research electronics H H J Q Q
products you’re planning to
give as gifts
You tend to shop at 282 156 126 39 51 49 55 82 44 61 55 89 141 23 33 41 21 111 80 46 33

different retailers during 28% 32%C 24% 34% 30% 33% 33%H 23% 25% 27% 38% 34% 35%P 26% 36%P 19% 25% 30% 31% 24% 29%
the holiday season than you
normally do compared to the
rest of the year
You plan to buy more 192 106 85 23 48 38 28 48 20 49 38 61 104 15 16 28 4 63 49 48 21

holiday gifts online this 19% 22% 16% 20% 28%H 26%H 17% 14% 11% 22%I 27%I 23%I 26%P 17% 17% 12% 5% 17% 19% 24% 18%
year than last year Q
___________________________________________________________________________________________________

Page 256
Question B58 -- Top Box (5) Summary
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
The Internet plays an 442 90 85 172 96 317 56 51 367 234 115 78 173 253 118 324
important role in helping 44% 50% 40% 45% 40% 46% 43% 36% 46% 49%L 43% 36% 53%N 40% 37% 47%O
you research electronics
give as gifts
You tend to shop at 282 30 58 131 63 202 45 39 229 122 81 71 111 164 78 204
different retailers during 28% 17% 27% 35%B 27% 29% 34% 28% 29% 26% 30% 33% 34%N 26% 24% 30%
rest of the year
You plan to buy more 192 30 39 89 33 131 19 36 146 96 44 44 71 112 48 144

holiday gifts online this 19% 16% 19% 24%E 14% 19% 15% 26% 18% 20% 17% 20% 22% 18% 15% 21%O
year than last year
___________________________________________________________________________________________

Page 257
Question B58 -- Top 2 Box (4-5) Summary

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
The Internet plays an 557 288 268 69 125 106 95 140 71 114 97 189 273 59 61 71 26 173 150 131 76
important role in helping 55% 59%C 51% 60%H 73%G 72%G 56%H 39% 40% 51% 67%I 71%I 68%P 68%P 66%PQ 32% 31% 46% 58%R 66%R 66%R
you research electronics H H J J Q Q
give as gifts
You tend to shop at 422 218 204 68 71 74 77 120 73 91 74 121 192 42 40 68 32 161 117 81 47
different retailers during 42% 45% 39% 58%H 41% 51%H 46%H 34% 41% 40% 51% 46% 48%P 48%P 43% 31% 39% 43% 46% 41% 41%
rest of the year
You plan to buy more 288 151 137 40 77 54 40 69 27 79 51 92 152 29 23 42 6 90 81 68 36

holiday gifts online this 29% 31% 26% 34%H 45%G 37%H 24% 19% 15% 35%I 35%I 35%I 38%P 33%P 25%Q 19% 7% 24% 32% 34%R 31%
year than last year H Q Q
___________________________________________________________________________________________________

Page 258
Question B58 -- Top 2 Box (4-5) Summary
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
The Internet plays an 557 106 109 218 124 388 63 86 432 292 146 97 209 325 155 402
important role in helping 55% 58% 52% 58% 52% 56% 48% 62% 54% 62%L 55% 44% 65%N 51% 48% 59%O
give as gifts
You tend to shop at 422 71 83 175 94 293 59 74 324 192 123 96 171 240 129 294
different retailers during 42% 39% 39% 46% 39% 42% 45% 53% 41% 41% 46% 44% 53%N 38% 40% 43%
rest of the year
You plan to buy more 288 47 60 128 53 193 30 50 224 147 72 58 111 166 71 216
holiday gifts online this 29% 26% 28% 34%E 22% 28% 23% 36% 28% 31% 27% 26% 34%N 26% 22% 32%O
year than last year
___________________________________________________________________________________________

Page 259
Question B58 -- Mean Summary

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
The Internet plays an 3.4 3.5 3.3 3.7H 4.2D 4.0G 3.5H 2.8 2.9 3.3 3.8I 4.0I 3.9P 3.8P 3.8PQ 2.5 2.8 3.1 3.6R 3.7R 3.9R
important role in helping GH H J J Q Q
give as gifts
You tend to shop at 3.0 3.1 2.9 3.5H 3.0 3.3H 3.1 2.8 2.9 3.1 3.3 3.2 3.2P 3.2P 3.1P 2.6 2.8 3.0 3.2 3.0 2.9
different retailers during
rest of the year
You plan to buy more 2.6 2.7 2.5 2.9H 3.2G 3.0G 2.4 2.1 2.1 2.7I 2.8I 2.9I 3.0P 2.8P 2.6PQ 2.0 2.0 2.3 2.8R 2.9R 2.8R
holiday gifts online this H H Q Q
year than last year
___________________________________________________________________________________________________

Page 260
Question B58 -- Mean Summary
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
The Internet plays an 3.4 3.6 3.2 3.5 3.3 3.4 3.3 3.5 3.4 3.6L 3.5L 3.0 3.8N 3.2 3.1 3.6O
important role in helping
give as gifts
You tend to shop at 3.0 2.8 2.9 3.2 3.0 3.0 3.1 3.3 3.0 3.0 3.1 3.0 3.4N 2.9 2.9 3.0
different retailers during
rest of the year
You plan to buy more 2.6 2.6 2.4 2.7 2.5 2.6 2.3 2.9 2.6 2.7L 2.6 2.4 2.9N 2.4 2.3 2.7O
holiday gifts online this
year than last year
___________________________________________________________________________________________

Page 261
Question B58A
A. You plan to buy more holiday gifts online this year than last year

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Strongly disagree (1) 392 176 216 32 35 39 72 187 89 81 52 70 116 26 34 128 40 184 79 60 35
39% 36% 41% 28% 20% 27% 43%E 52%DE 50%J 36% 36% 26% 29% 30% 37% 57%MN 48%M 49%S 31% 30% 31%
F F L O TU
(2) 109 46 62 14 17 9 21 43 28 28 11 26 40 8 7 25 14 41 24 24 14
11% 10% 12% 12% 10% 6% 12% 12% 16% 12% 7% 10% 10% 9% 8% 11% 17% 11% 9% 12% 13%
(3) 207 107 100 30 42 45 32 53 32 36 29 76 92 23 28 25 23 60 68 45 27

21% 22% 19% 26%H 24% 31%H 19% 15% 18% 16% 20% 28%J 23%P 26%P 30%P 11% 28%P 16% 26%R 23% 24%
(4) 96 44 52 17 29 16 13 21 7 30 12 31 48 13 7 15 1 27 33 20 15
10% 9% 10% 14%H 17%H 11% 8% 6% 4% 13%I 9% 12%I 12%P 15%PQ 8% 7% 2% 7% 13% 10% 13%
Strongly agree (5) 192 106 85 23 48 38 28 48 20 49 38 61 104 15 16 28 4 63 49 48 21

19% 22% 16% 20% 28%H 26%H 17% 14% 11% 22%I 27%I 23%I 26%P 17% 17% 12% 5% 17% 19% 24% 18%
Q
Don’t know/Refused 13 5 7 0 2 0 2 5 1 2 2 3 4 2 0 2 1 2 4 1 2
1% 1% 1% 0 1% 0 1% 1% 1% 1% 1% 1% 1% 2% 0 1% 1% * 2% 1% 2%
Top 2 Box (4-5) 288 151 137 40 77 54 40 69 27 79 51 92 152 29 23 42 6 90 81 68 36

29% 31% 26% 34%H 45%G 37%H 24% 19% 15% 35%I 35%I 35%I 38%P 33%P 25%Q 19% 7% 24% 32% 34%R 31%
H Q Q
Bottom 2 Box (1-2) 501 223 278 46 51 48 93 230 118 108 62 96 156 34 41 153 54 225 103 83 50
50% 46% 53% 40% 30% 32% 55%E 64%DE 66%J 48%L 43% 36% 39% 39% 45% 69%MN 65%MN 60%S 40% 42% 43%
F F KL O TU
Mean 2.6 2.7 2.5 2.9H 3.2G 3.0G 2.4 2.1 2.1 2.7I 2.8I 2.9I 3.0P 2.8P 2.6PQ 2.0 2.0 2.3 2.8R 2.9R 2.8R
H H Q Q
Standard Error 0.05 0.07 0.07 0.18 0.16 0.16 0.12 0.06 0.12 0.10 0.14 0.09 0.09 0.17 0.16 0.08 0.14 0.09 0.10 0.10 0.12
___________________________________________________________________________________________________

Page 262
Question B58A
A. You plan to buy more holiday gifts online this year than last year
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Strongly disagree (1) 392 62 96 139 95 269 64 38 321 159 97 109 83 285 146 246
39% 34% 45% 37% 40% 39% 49% 27% 40% 34% 36% 50%JK 26% 45%M 45%P 36%
(2) 109 26 25 38 19 81 12 21 81 56 28 19 42 62 38 71
11% 15% 12% 10% 8% 12% 9% 15% 10% 12% 11% 9% 13% 10% 12% 10%
(3) 207 45 28 68 66 143 23 30 160 106 69 28 85 117 62 145

21% 25%C 13% 18% 28%CD 21% 18% 21% 20% 22%L 26%L 13% 26%N 18% 19% 21%
(4) 96 17 21 38 20 62 11 14 79 51 28 14 40 54 23 72
10% 9% 10% 10% 8% 9% 8% 10% 10% 11% 11% 6% 12% 8% 7% 11%
Strongly agree (5) 192 30 39 89 33 131 19 36 146 96 44 44 71 112 48 144

19% 16% 19% 24%E 14% 19% 15% 26% 18% 20% 17% 20% 22% 18% 15% 21%O
Don’t know/Refused 13 * 3 5 5 7 1 0 9 5 0 4 3 6 6 7
1% * 1% 1% 2% 1% 1% 0 1% 1% 0 2% 1% 1% 2% 1%
Top 2 Box (4-5) 288 47 60 128 53 193 30 50 224 147 72 58 111 166 71 216
29% 26% 28% 34%E 22% 28% 23% 36% 28% 31% 27% 26% 34%N 26% 22% 32%O
Bottom 2 Box (1-2) 501 89 121 177 114 350 76 59 402 215 126 129 125 347 184 317
50% 49% 57% 47% 48% 50% 58% 42% 51% 45% 47% 59%JK 39% 55%M 57%P 46%
Mean 2.6 2.6 2.4 2.7 2.5 2.6 2.3 2.9 2.6 2.7L 2.6 2.4 2.9N 2.4 2.3 2.7O
Standard Error 0.05 0.11 0.11 0.08 0.10 0.06 0.15 0.18 0.05 0.07 0.10 0.10 0.10 0.06 0.07 0.07
___________________________________________________________________________________________

Page 263
Question B58B
B. You tend to shop at different retailers during the holiday season than you normally do compared to the rest of the year

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115

29% 27% 30% 18% 27% 22% 30% 35%DF 34%J 19% 26% 27% 24% 19% 27% 38%MN 35% 29% 23% 28% 33%
(2) 120 54 66 12 30 15 17 39 18 35 15 26 44 13 11 25 15 53 23 23 14
12% 11% 13% 10% 18% 10% 10% 11% 10% 15% 10% 10% 11% 15% 12% 11% 17% 14% 9% 12% 12%
(3) 167 78 90 16 25 25 24 68 24 54 18 45 69 16 17 42 8 49 55 36 16
17% 16% 17% 14% 14% 17% 14% 19% 14% 24%K 13% 17% 17% 18% 18% 19% 9% 13% 21%R 18% 14%
(4) 140 62 78 28 20 25 21 38 29 30 18 32 51 19 6 27 12 50 37 34 14
14% 13% 15% 24%H 12% 17% 13% 11% 17% 13% 13% 12% 13% 22%O 7% 12% 14% 13% 14% 17% 12%
Strongly agree (5) 282 156 126 39 51 49 55 82 44 61 55 89 141 23 33 41 21 111 80 46 33

28% 32%C 24% 34% 30% 33% 33%H 23% 25% 27% 38% 34% 35%P 26% 36%P 19% 25% 30% 31% 24% 29%
Don’t know/Refused 8 3 5 0 0 0 1 6 1 2 0 3 2 1 0 3 0 2 3 1 1
1% 1% 1% 0 0 0 * 2% 1% 1% 0 1% * 1% 0 2% 0 1% 1% 1% 1%
Top 2 Box (4-5) 422 218 204 68 71 74 77 120 73 91 74 121 192 42 40 68 32 161 117 81 47
42% 45% 39% 58%H 41% 51%H 46%H 34% 41% 40% 51% 46% 48%P 48%P 43% 31% 39% 43% 46% 41% 41%
Bottom 2 Box (1-2) 410 187 223 33 76 48 67 163 79 78 52 97 141 29 36 110 44 164 82 79 52
41% 38% 43% 28% 44% 33% 40% 46%DF 44% 35% 36% 36% 35% 33% 39% 49%MN 52%M 43%S 32% 40% 45%S
Mean 3.0 3.1 2.9 3.5H 3.0 3.3H 3.1 2.8 2.9 3.1 3.3 3.2 3.2P 3.2P 3.1P 2.6 2.8 3.0 3.2 3.0 2.9
Standard Error 0.05 0.07 0.07 0.19 0.17 0.17 0.14 0.07 0.14 0.10 0.14 0.10 0.09 0.17 0.17 0.08 0.20 0.09 0.10 0.10 0.13
___________________________________________________________________________________________________

Page 264
Question B58B
B. You tend to shop at different retailers during the holiday season than you normally do compared to the rest of the year
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
29% 28% 30% 28% 29% 30% 31% 16% 31%H 28% 25% 34% 19% 33%M 31% 27%
(2) 120 31 28 33 29 68 15 22 91 59 43 12 43 72 32 88
12% 17%D 13% 9% 12% 10% 12% 16% 11% 12%L 16%L 6% 13% 11% 10% 13%
(3) 167 29 37 60 43 118 14 22 130 89 34 32 49 109 56 112

17% 16% 17% 16% 18% 17% 11% 15% 16% 19% 13% 15% 15% 17% 17% 16%
(4) 140 41 25 43 31 91 14 34 96 70 42 24 60 76 50 90
14% 23%C 12% 11% 13% 13% 11% 25%I 12% 15% 16% 11% 18%N 12% 16% 13%
DE
Strongly agree (5) 282 30 58 131 63 202 45 39 229 122 81 71 111 164 78 204
28% 17% 27% 35%B 27% 29% 34% 28% 29% 26% 30% 33% 34%N 26% 24% 30%
Don’t know/Refused 8 1 1 3 3 7 1 0 7 3 0 4 0 7 4 4
1% 1% 1% 1% 1% 1% 1% 0 1% 1% 0 2% 0 1% 1% 1%
Top 2 Box (4-5) 422 71 83 175 94 293 59 74 324 192 123 96 171 240 129 294
42% 39% 39% 46% 39% 42% 45% 53% 41% 41% 46% 44% 53%N 38% 40% 43%
Bottom 2 Box (1-2) 410 81 91 140 98 274 56 44 334 190 109 87 105 280 133 277
41% 44% 43% 37% 41% 40% 43% 32% 42% 40% 41% 40% 32% 44%M 41% 40%
Mean 3.0 2.8 2.9 3.2 3.0 3.0 3.1 3.3 3.0 3.0 3.1 3.0 3.4N 2.9 2.9 3.0
Standard Error 0.05 0.11 0.11 0.09 0.10 0.06 0.17 0.16 0.06 0.07 0.11 0.11 0.10 0.06 0.07 0.07
___________________________________________________________________________________________

Page 265
Question B58C
C. The Internet plays an important role in helping you research electronics products you're planning to give as gifts

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115

25% 23% 27% 14% 5% 12% 23%E 43%DE 35%K 30%L 19% 13% 13% 18% 21% 47%MN 35%M 33%S 18% 21% 15%
FG L O TU
(2) 63 31 32 9 13 7 7 24 10 11 5 16 23 1 3 21 6 33 11 7 7
6% 6% 6% 8% 8% 5% 4% 7% 6% 5% 4% 6% 6% 1% 3% 9%N 7% 9% 4% 4% 6%
(3) 127 53 74 21 25 16 27 33 32 32 15 25 53 11 10 22 22 42 47 18 14
13% 11% 14% 18% 14% 11% 16%H 9% 18% 14% 10% 10% 13% 13% 11% 10% 26%MP 11% 18%T 9% 12%
(4) 114 61 53 17 18 16 25 33 17 15 20 39 55 17 11 15 9 41 29 31 7
11% 13% 10% 15% 10% 11% 15% 9% 10% 7% 14% 15%J 14%P 19%P 11% 7% 11% 11% 11% 16%U 6%
Strongly agree (5) 442 227 215 52 108 90 70 107 53 99 77 149 218 42 50 56 17 132 120 100 69
44% 47% 41% 45%H 63%G 61%G 42%H 30% 30% 44%I 53%I 56%I 54%P 49%P 55%PQ 25% 20% 35% 47%R 51%R 60%RS
H H J Q Q
Don’t know/Refused 8 2 6 0 0 0 1 7 3 * 0 1 1 1 0 3 2 4 2 * 1
1% * 1% 0 0 0 * 2% 1% * 0 * * 1% 0 1% 2% 1% 1% * 1%
Top 2 Box (4-5) 557 288 268 69 125 106 95 140 71 114 97 189 273 59 61 71 26 173 150 131 76
55% 59%C 51% 60%H 73%G 72%G 56%H 39% 40% 51% 67%I 71%I 68%P 68%P 66%PQ 32% 31% 46% 58%R 66%R 66%R
H H J J Q Q
Bottom 2 Box (1-2) 316 143 173 26 22 25 46 178 72 78 32 51 77 16 21 126 35 157 58 48 25

31% 29% 33% 22% 13% 17% 27%E 50%DE 41%K 35%KL 22% 19% 19% 19% 23% 57%MN 41%MN 42%S 23% 24% 21%
FG L O TU
Mean 3.4 3.5 3.3 3.7H 4.2D 4.0G 3.5H 2.8 2.9 3.3 3.8I 4.0I 3.9P 3.8P 3.8PQ 2.5 2.8 3.1 3.6R 3.7R 3.9R
GH H J J Q Q
Standard Error 0.05 0.07 0.08 0.18 0.13 0.15 0.13 0.07 0.14 0.11 0.13 0.09 0.08 0.17 0.17 0.09 0.19 0.10 0.10 0.10 0.13
___________________________________________________________________________________________________

Page 266
Question B58C
C. The Internet plays an important role in helping you research electronics products you're planning to give as gifts
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
25% 21% 32%D 22% 27% 25% 24% 19% 26% 21% 19% 39%JK 13% 30%M 34%P 21%
(2) 63 16 14 22 12 49 11 8 49 34 15 8 25 35 18 46
6% 9% 7% 6% 5% 7% 8% 6% 6% 7% 6% 4% 8% 6% 6% 7%
(3) 127 21 20 49 36 75 24 19 100 44 54 24 47 76 36 91

13% 12% 10% 13% 15% 11% 19% 14% 13% 9% 20%JL 11% 14% 12% 11% 13%
(4) 114 16 24 46 28 71 7 35 65 59 31 19 36 72 37 78
11% 9% 11% 12% 12% 10% 5% 25%I 8% 12% 12% 9% 11% 11% 11% 11%
Strongly agree (5) 442 90 85 172 96 317 56 51 367 234 115 78 173 253 118 324
44% 50% 40% 45% 40% 46% 43% 36% 46% 49%L 43% 36% 53%N 40% 37% 47%O
Don’t know/Refused 8 * 1 5 2 7 1 0 7 3 0 4 0 7 3 6
1% * 1% 1% 1% 1% 1% 0 1% 1% 0 2% 0 1% 1% 1%
Top 2 Box (4-5) 557 106 109 218 124 388 63 86 432 292 146 97 209 325 155 402
55% 58% 52% 58% 52% 56% 48% 62% 54% 62%L 55% 44% 65%N 51% 48% 59%O
Bottom 2 Box (1-2) 316 54 81 105 76 223 43 34 256 134 67 94 68 228 128 188
31% 30% 38%D 28% 32% 32% 33% 25% 32% 28% 25% 43%JK 21% 36%M 40%P 27%
Mean 3.4 3.6 3.2 3.5 3.3 3.4 3.3 3.5 3.4 3.6L 3.5L 3.0 3.8N 3.2 3.1 3.6O
Standard Error 0.05 0.12 0.12 0.08 0.11 0.06 0.16 0.17 0.06 0.07 0.11 0.11 0.10 0.06 0.08 0.07
___________________________________________________________________________________________

Page 267
Question B66
Which of the following promotional programs do you plan to take part in when shopping for consumer technology products this holiday season?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 820 396 425 104 163 138 133 250 126 189 129 238 360 76 79 150 64 286 217 171 102
81% 81% 81% 90%H 95%G 94%G 79%H 70% 71% 84%I 89%I 90%I 89%P 87%P 86%P 67% 76% 76% 85%R 87%R 88%R
H H Q
Shipping programs, such 633 299 334 87 149 104 106 162 85 145 103 204 296 62 68 89 44 199 174 140 90
as Amazon Prime or free 63% 61% 64% 75%H 87%F 71%H 63%H 45% 48% 64%I 72%I 77%I 73%P 71%P 74%PQ 40% 53% 53% 68%R 71%R 78%R
shipping GH J Q
In-store retailer 582 278 304 82 112 113 96 163 94 144 92 165 269 62 51 100 39 209 160 124 65
(Subnet) 58% 57% 58% 71%H 65%H 77%G 57%H 46% 53% 64% 64% 62% 67%P 71%P 55% 45% 47% 55% 62% 63% 56%
H Q Q
In-store retailer 492 232 260 74 87 98 77 140 75 122 77 142 227 60 39 85 30 171 137 109 53
holiday season sales, 49% 48% 50% 64%G 51% 67%G 46% 39% 43% 54% 54% 53% 56%P 68%O 42% 38% 36% 45% 53% 56% 46%
or non-flash sales H H Q PQ
In-store retailer flash 384 185 199 66 71 79 60 95 73 107 52 94 174 28 45 61 32 143 111 73 39
sales, such as Black 38% 38% 38% 57%G 42%H 54%G 36% 27% 41% 48%L 36% 35% 43%P 32% 49%P 27% 38% 38% 43% 37% 34%
Friday hourly sales H H
Guaranteed delivery by 545 247 298 74 108 106 97 139 71 131 87 169 253 63 53 81 38 185 140 117 76
the holidays 54% 51% 57% 63%H 63%H 72%G 58%H 39% 40% 58%I 60%I 64%I 63%P 72%P 57%P 36% 45% 49% 55% 59%R 66%R
H Q Q
Online retail store 520 243 277 79 102 109 88 128 75 129 91 159 250 51 56 72 34 175 141 124 61
(Subnet) 52% 50% 53% 68%H 60%H 75%G 52%H 36% 42% 57%I 63%I 60%I 62%P 58%P 60%P 32% 40% 47% 55% 63%R 53%
H Q
flash sales, such as 44% 40% 46% 64%G 51%H 68%G 41%H 29% 37% 50%I 52% 51%I 52%P 49%P 57%PQ 27% 36% 42% 45% 54%R 44%
Black Friday hourly H H
sales on department
store websites
___________________________________________________________________________________________________

Page 268
Question B66

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
sales, such as non- 37% 37% 37% 43%H 41%H 53%H 42%H 25% 29% 40% 45%I 47%I 48%P 38%P 34%P 21% 27% 29% 40%R 48%R 43%R
flash sales on Q
department store
websites
Free return policies for 516 231 285 68 103 101 85 135 71 121 86 151 235 61 54 80 24 155 155 108 68
online orders 51% 48% 55% 59%H 60%H 69%G 51%H 38% 40% 54%I 60%I 57%I 58%P 70%P 59%PQ 36% 28% 41% 60%R 55%R 59%R
H Q Q
In-store pickup for 443 208 235 62 100 84 65 115 73 116 71 125 201 47 42 65 33 157 119 94 51
online orders 44% 43% 45% 53%H 59%G 57%G 39% 32% 41% 52% 49% 47% 50%P 54%P 46%P 29% 39% 42% 46% 48% 44%
H H
Same day delivery for 361 187 174 58 82 75 58 71 56 85 59 100 171 31 42 41 29 142 82 77 38
online orders 36% 38% 33% 50%G 48%H 51%G 34%H 20% 32% 38% 41% 38% 42%P 36%P 46%P 18% 35%P 38% 32% 39% 33%
H H
Store coupon websites, 256 100 156 30 66 47 37 62 47 66 43 59 124 22 26 38 21 82 82 48 29

such as RetailMeNot 25% 20% 30%B 26% 38%G 32%H 22% 17% 27% 30% 30% 22% 31%P 25% 28% 17% 25% 22% 32%R 24% 26%
H
Local deal services, such 242 113 129 30 64 46 42 52 36 58 40 73 130 26 28 33 7 79 66 56 33

as Groupon or Living 24% 23% 25% 26%H 37%H 31%H 25%H 15% 20% 26% 28% 27% 32%P 30%P 31%PQ 15% 9% 21% 26% 28% 28%
Social Q Q
Retailer discount 115 60 55 19 22 21 19 30 22 40 12 27 43 17 13 19 8 38 37 22 12

websites, such as Gilt or 11% 12% 11% 17% 13% 14% 11% 8% 12% 18%KL 8% 10% 11% 20%P 14% 9% 9% 10% 14% 11% 10%
HauteLook
None of these 183 89 94 12 7 9 35 105 51 35 16 28 42 12 12 71 20 88 39 25 13

18% 18% 18% 10% 4% 6% 21%E 29%DE 29%J 16% 11% 10% 10% 13% 13% 32%MN 24%M 23%T 15% 13% 12%
F F KL O U
Don't know 5 1 4 0 2 0 0 3 0 0 0 0 2 0 1 2 0 2 0 1 0
* * 1% 0 1% 0 0 1% 0 0 0 0 * 0 1% 1% 0 * 0 * 0
___________________________________________________________________________________________________

Page 269
Question B66
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 820 154 160 313 193 552 113 123 638 407 227 152 302 484 247 574
81% 85% 76% 83% 81% 80% 87% 88% 80% 86%L 85%L 70% 93%N 76% 77% 84%O
Shipping programs, such 633 129 111 239 153 435 90 91 496 329 174 103 241 366 174 458
as Amazon Prime or free 63% 71%C 53% 63%C 64%C 63% 69% 66% 62% 70%L 65%L 47% 74%N 58% 54% 67%O
shipping
In-store retailer 582 107 119 233 122 389 89 90 456 291 163 109 235 331 181 402
(Subnet) 58% 59% 56% 62%E 51% 56% 68%F 65% 57% 61%L 61% 50% 72%N 52% 56% 59%
In-store retailer 492 88 104 200 100 334 69 73 388 251 129 93 194 282 149 342
holiday season sales, 49% 48% 49% 53%E 42% 48% 53% 53% 49% 53%L 48% 43% 60%N 44% 46% 50%
or non-flash sales
In-store retailer flash 384 67 77 171 69 240 72 65 295 178 120 70 169 203 113 270
sales, such as Black 38% 37% 36% 45%E 29% 35% 56%F 47% 37% 38% 45%L 32% 52%N 32% 35% 39%
Friday hourly sales
Guaranteed delivery by 545 101 111 204 128 376 70 78 430 278 149 97 215 308 158 387
the holidays 54% 56% 52% 54% 54% 54% 54% 56% 54% 59%L 56% 45% 66%N 48% 49% 56%
Online retail store 520 99 100 215 106 348 79 91 407 262 147 94 216 291 142 378
(Subnet) 52% 55% 47% 57%E 45% 50% 60% 65% 51% 55%L 55%L 43% 67%N 46% 44% 55%O
flash sales, such as 44% 48% 38% 49%C 37% 42% 55%F 61%I 43% 47% 48% 37% 59%N 38% 34% 48%O
Black Friday hourly E
sales on department
store websites
___________________________________________________________________________________________

Page 270
Question B66
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
sales, such as non- 37% 37% 35% 41% 32% 38% 40% 42% 37% 44%KL 32% 29% 49%N 32% 35% 38%
flash sales on
department store
websites
Free return policies for 516 97 99 197 124 342 77 75 402 256 140 95 206 286 159 357
online orders 51% 53% 47% 52% 52% 49% 59% 54% 50% 54%L 52% 43% 64%N 45% 49% 52%
In-store pickup for 443 92 80 172 100 293 60 87 328 220 130 77 202 228 126 317
online orders 44% 51%C 38% 45% 42% 42% 46% 62%I 41% 47%L 49%L 35% 62%N 36% 39% 46%
Same day delivery for 361 67 81 130 83 219 55 72 262 170 114 60 149 195 93 268
online orders 36% 37% 38% 35% 35% 32% 42% 52%I 33% 36% 43%L 27% 46%N 31% 29% 39%O
Store coupon websites, 256 46 51 104 55 163 43 58 178 133 57 53 115 131 78 178
such as RetailMeNot 25% 26% 24% 28% 23% 23% 33% 41%I 22% 28% 21% 24% 35%N 21% 24% 26%
Local deal services, such 242 45 37 100 60 147 52 47 182 134 57 43 111 128 58 184
as Groupon or Living 24% 25% 18% 27%C 25% 21% 40%F 34% 23% 28%L 21% 19% 34%N 20% 18% 27%O
Social
Retailer discount 115 22 26 46 22 72 22 22 87 42 37 31 48 65 26 89

websites, such as Gilt or 11% 12% 12% 12% 9% 10% 17% 16% 11% 9% 14% 14% 15% 10% 8% 13%O
HauteLook
None of these 183 27 50 63 43 138 17 16 154 63 40 64 20 151 75 108

18% 15% 24% 17% 18% 20% 13% 12% 19% 13% 15% 29%JK 6% 24%M 23%P 16%
Don't know 5 0 2 1 2 3 0 0 3 3 0 2 2 1 0 5
* 0 1% * 1% * 0 0 * 1% 0 1% 1% * 0 1%
___________________________________________________________________________________________

Page 271
Question B24
What is the ONE thing that you, yourself, want MOST as a gift this holiday? - Unaided

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 820 393 427 104 146 131 146 265 143 179 124 238 350 75 80 153 67 279 226 173 99
81% 81% 82% 90%H 85%H 89%H 87%H 74% 81% 80% 86% 90%I 87%P 86%P 86%P 69% 79% 74% 88%R 88%R 86%R
J
TV (Subnet) 58 31 27 0 5 11 16 26 9 16 6 15 24 5 8 13 2 21 18 9 6
6% 6% 5% 0 3% 8%D 9%D 7%D 5% 7% 4% 6% 6% 6% 8% 6% 2% 6% 7% 5% 5%
Big screen TV (40 16 12 4 0 0 2 3 11 2 3 3 7 5 1 5 5 0 7 2 4 3

inches or bigger) 2% 2% 1% 0 0 1% 2% 3% 1% 1% 2% 2% 1% 1% 5% 2% 0 2% 1% 2% 2%
Smart TV 11 3 8 0 2 1 2 6 0 8 0 3 4 * 2 2 1 6 3 2 *
1% 1% 1% 0 1% 1% 1% 2% 0 4% 0 1% 1% 1% 2% 1% 1% 1% 1% 1% *
TV (unspecified) 11 5 5 0 2 4 2 3 1 2 3 1 5 4 0 1 0 3 6 * 1
1% 1% 1% 0 1% 3% 1% 1% 1% 1% 2% * 1% 4% 0 1% 0 1% 2% * 1%
HDTV 10 6 5 0 0 4 6 1 4 1 0 2 7 0 1 0 0 1 4 1 1
1% 1% 1% 0 0 2% 4%H * 2% * 0 1% 2% 0 1% 0 0 * 1% 1% *
Ultra HD or 4K TV 5 4 1 0 1 1 2 1 0 2 0 3 3 0 0 1 0 1 3 1 1
* 1% * 0 * 1% 1% * 0 1% 0 1% 1% 0 0 * 0 * 1% * 1%
Other TV mentions 5 1 4 0 0 0 0 5 3 * 0 * 0 0 * 4 1 4 * * 0
* * 1% 0 0 0 0 1% 1% * 0 * 0 0 * 2%M 1% 1% * * 0
Clothes 56 20 36 14 8 3 12 18 11 12 9 19 23 11 3 7 4 23 21 4 5
6% 4% 7% 12%F 5% 2% 7% 5% 6% 5% 6% 7% 6% 12%P 4% 3% 5% 6% 8%T 2% 5%
Car 53 27 26 15 5 10 9 13 12 12 10 14 21 9 5 10 7 21 16 7 8
5% 6% 5% 13%EH 3% 7% 5% 4% 7% 5% 7% 5% 5% 10% 6% 4% 8% 6% 6% 4% 7%
computer 4% 6% 3% 6% 3% 6%H 8%H 1% 5% 5% 3% 5% 6%P 5% 1% 2% 8% 5% 3% 4% 4%
Money 41 19 21 8 4 7 7 15 11 6 5 9 8 3 5 12 5 12 13 7 4
4% 4% 4% 7% 2% 5% 4% 4% 6% 3% 4% 3% 2% 3% 5% 6%M 6% 3% 5% 4% 3%
___________________________________________________________________________________________________

Page 272
Question B24

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Family to be together 39 20 19 5 11 3 3 15 9 8 4 9 12 8 7 11 1 10 15 5 3
4% 4% 4% 5% 7% 2% 2% 4% 5% 4% 3% 4% 3% 9%M 7% 5% 1% 3% 6% 3% 3%
Peace/Happiness 30 12 18 2 2 3 6 16 6 5 5 8 9 1 5 8 2 6 9 8 5
3% 2% 3% 2% 1% 2% 3% 4% 3% 2% 3% 3% 2% 2% 5% 4% 2% 1% 4% 4% 4%
iPhone 28 11 17 4 11 3 2 8 8 5 6 6 7 2 4 3 9 15 5 6 3
3% 2% 3% 3% 6% 2% 1% 2% 4% 2% 4% 2% 2% 2% 4% 2% 10%MP 4% 2% 3% 3%
Vacation 23 7 16 0 2 4 7 10 1 3 0 15 11 3 2 6 0 2 4 8 9
2% 1% 3% 0 1% 3% 4% 3% * 1% 0 6%IJ 3% 4% 2% 3% 0 1% 2% 4%R 8%RS
K
Gift card/Gift 19 7 12 0 0 2 5 10 * 5 6 6 12 1 1 6 0 4 6 6 3
certificate 2% 1% 2% 0 0 2% 3% 3% * 2% 4% 2% 3% 1% 1% 2% 0 1% 2% 3% 3%
Computer 17 5 12 3 3 0 4 6 4 4 0 2 3 4 1 3 3 6 4 4 1
2% 1% 2% 2% 2% 0 2% 2% 2% 2% 0 1% 1% 4%M 1% 2% 4% 2% 1% 2% 1%
Jewelry 16 1 15 3 4 3 3 4 1 9 0 6 7 4 0 3 0 3 6 7 0
2% * 3%B 2% 2% 2% 2% 1% * 4% 0 2% 2% 4% 0 1% 0 1% 3% 4%R 0
Good health 16 7 9 0 0 0 2 12 2 5 2 1 2 0 1 11 1 7 3 1 2
2% 1% 2% 0 0 0 1% 3% 1% 2% 1% * * 0 1% 5%M 2% 2% 1% * 1%
Video game console 16 11 5 5 9 1 * 0 0 7 3 4 10 1 1 0 1 4 3 6 2

2% 2% 1% 4%H 6%GH 1% * 0 0 3% 2% 2% 2%P 2% 1% 0 2% 1% 1% 3% 2%
Smartwatch, such as the 14 4 10 3 1 5 2 3 1 * 2 8 3 * 8 2 0 1 5 5 1

Pebble, Samsung Galaxy 1% 1% 2% 2% 1% 3% 1% 1% 1% * 1% 3%J 1% * 8%MP 1% 0 * 2% 2% 1%
Gear or Apple Watch
iPad 12 3 9 2 2 0 2 5 0 5 3 4 4 0 2 3 1 5 4 2 2
1% 1% 2% 2% 1% 0 1% 1% 0 2% 2% 1% 1% 0 3% 1% 1% 1% 2% 1% 1%
Wireless headphones/ 11 9 2 2 5 2 2 1 6 1 0 4 8 0 3 1 0 5 1 2 3
earbuds 1% 2% * 2% 3% 1% 1% * 3% * 0 2% 2% 0 3% * 0 1% * 1% 3%
Android phone 11 9 2 0 1 5 2 2 1 1 1 5 7 2 * * 0 3 1 3 1
1% 2% * 0 1% 3% 1% 1% 1% * 1% 2% 2% 2% * * 0 1% 1% 1% 1%
___________________________________________________________________________________________________

Page 273
Question B24

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Lottery win/Ticket 9 6 3 0 1 1 1 6 3 * 1 3 6 * * 2 0 3 1 5 0
1% 1% 1% 0 1% 1% 1% 2% 2% * 1% 1% 1% * 1% 1% 0 1% * 3% 0

smartphone) 1% 1% 1% 0 1% 0 2% 1% 2% 1% 1% * 1% 0 1% 1% 0 1% 0 1% 2%
Furniture 8 4 4 3 0 3 1 1 1 5 2 1 4 2 1 * 1 4 1 4 0
1% 1% 1% 2% 0 2% 1% * * 2% 1% * 1% 2% 1% * 1% 1% * 2% 0
Book reader, such as 8 2 6 0 1 3 1 3 0 7 1 0 4 0 1 2 * 0 6 * 1

Amazon Kindle or Nook 1% * 1% 0 1% 2% 1% 1% 0 3%L * 0 1% 0 1% 1% * 0 3%R * 1%
Tablet computer 7 * 7 0 0 5 0 2 3 * 3 0 0 1 2 1 2 2 5 0 0
1% * 1% 0 0 3% 0 1% 2% * 2% 0 0 2%M 2%M * 2%M 1% 2% 0 0
3D printer 7 6 1 4 0 2 1 * 2 0 3 1 6 0 0 * 0 * 2 4 1
1% 1% * 3%H 0 1% 1% * 1% 0 2% * 2% 0 0 * 0 * 1% 2%R 1%
Gun 7 7 0 0 0 0 2 5 1 0 2 3 3 0 0 2 1 2 2 3 0
1% 1%C 0 0 0 0 1% 1% * 0 2% 1% 1% 0 0 1% 1% 1% 1% 1% 0
Headphones 7 6 1 1 1 5 0 0 2 2 0 1 3 0 0 0 3 6 0 1 0
1% 1% * 1% 1% 3%H 0 0 1% 1% 0 * 1% 0 0 0 4%P 2% 0 * 0
Motorcycle 7 7 0 2 2 3 0 1 3 1 3 0 3 0 0 0 3 4 0 2 0
1% 1%C 0 1% 1% 2% 0 * 1% * 2%L 0 1% 0 0 0 4%P 1% 0 1% 0
Fitbit 6 0 6 0 3 1 1 1 0 3 3 * 1 1 3 1 0 5 1 1 0
1% 0 1% 0 2% 1% 1% * 0 1% 2% * * 1% 4%M * 0 1% * 1% 0
House 6 0 6 0 4 0 1 * 4 1 * 0 0 0 0 2 0 1 5 0 0
1% 0 1% 0 3%H 0 1% * 3% 1% * 0 0 0 0 1% 0 * 2% 0 0
Drone 6 4 2 0 1 1 2 3 0 1 0 4 4 0 0 2 0 1 0 2 3
1% 1% * 0 * 1% 1% 1% 0 1% 0 1% 1% 0 0 1% 0 * 0 1% 2%S
Bluetooth speakers 4 4 0 1 2 1 0 0 0 1 0 3 1 0 0 0 2 2 1 1 0
* 1% 0 1% 1% 1% 0 0 0 1% 0 1% * 0 0 0 3% 1% * * 0
___________________________________________________________________________________________________

Page 274
Question B24

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Watch (not Smartwatch) 4 3 1 0 0 3 0 1 0 0 0 3 3 0 0 0 0 4 0 0 0

* 1% * 0 0 2% 0 * 0 0 0 1% 1% 0 0 0 0 1% 0 0 0
Books 4 1 3 2 0 0 1 * 2 1 * 0 2 * 1 0 0 1 2 0 *
* * * 2% 0 0 1% * 1% * * 0 1% 1% 1% 0 0 * 1% 0 *
GoPro camera 3 1 3 0 3 0 * * 0 0 3 * 3 0 0 * 0 0 3 1 0
* * 1% 0 2% 0 * * 0 0 2% * 1% 0 0 * 0 0 1% * 0
Wireless speakers 3 3 * 2 0 0 1 1 0 2 0 1 3 0 1 0 0 0 0 3 *
* 1% * 1% 0 0 1% * 0 1% 0 * 1% 0 1% 0 0 0 0 1% *
Home robotic vacuum 3 0 3 0 0 1 2 1 0 1 0 2 2 0 0 1 0 1 0 0 2

* 0 1% 0 0 1% 1% * 0 * 0 1% 1% 0 0 * 0 * 0 0 2%RS
Smart phone (e.g., 3 1 2 0 1 0 0 2 1 1 * * 0 1 0 2 0 2 * 1 *

Blackberry) * * * 0 1% 0 0 1% 1% * * * 0 2% 0 1% 0 * * * *
Portable or handheld GPS 3 3 0 0 2 0 0 1 0 1 2 * 2 0 1 * 0 0 3 0 *

* 1% 0 0 1% 0 0 * 0 * 1% * * 0 1% * 0 0 1% 0 *
Pay off bills 2 * 2 0 0 0 1 1 1 1 * * 1 * 0 0 1 1 1 0 1

* * * 0 0 0 1% * * * * * * * 0 0 1% * * 0 1%
Major home remodel 2 0 2 0 2 0 0 0 0 0 0 2 2 0 0 0 0 0 0 0 2

* 0 * 0 1% 0 0 0 0 0 0 1% * 0 0 0 0 0 0 0 2%R
Digital camera 1 1 * 0 0 0 0 1 0 * 0 1 0 1 0 * 0 0 1 * *
* * * 0 0 0 0 * 0 * 0 * 0 1% 0 * 0 0 * * *
Stereo system 1 1 0 0 0 * 0 1 0 1 0 * * 0 0 1 0 0 1 0 *
* * 0 0 0 * 0 * 0 * 0 * * 0 0 * 0 0 * 0 *
Camcorder 1 0 1 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 1 0
* 0 * 0 0 0 0 * 0 0 0 * * 0 0 0 0 0 0 * 0

device (Apple TV or Roku) * 0 * 0 0 0 0 * 0 0 0 * * 0 0 0 0 0 0 * 0
___________________________________________________________________________________________________

Page 275
Question B24

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Horse 1 0 1 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 1
* 0 * 0 0 0 0 * 0 0 0 * * 0 0 0 0 0 0 0 *
Digital SLR camera * * 0 0 0 0 0 * * 0 0 0 0 0 0 * 0 0 * 0 0

* * 0 0 0 0 0 * * 0 0 0 0 0 0 * 0 0 * 0 0
Portable MP3 player * * 0 0 0 0 0 * 0 0 0 * 0 0 0 * 0 * 0 0 0

* * 0 0 0 0 0 * 0 0 0 * 0 0 0 * 0 * 0 0 0
Other 194 95 98 19 44 34 30 58 26 34 32 61 94 9 13 30 11 67 49 45 22
19% 20% 19% 17% 26% 23% 18% 16% 15% 15% 22% 23% 23%P 11% 14% 13% 14% 18% 19% 23% 19%
Nothing 114 58 56 4 7 7 13 64 22 24 11 19 18 5 8 51 13 53 19 14 11
11% 12% 11% 4% 4% 5% 7% 18%DE 13% 11% 8% 7% 4% 6% 8% 23%MN 15%M 14%T 8% 7% 9%
FG O
Don't know 75 35 39 7 18 9 10 29 12 22 10 8 36 7 5 18 5 44 11 10 5
7% 7% 7% 6% 10% 6% 6% 8% 7% 10%L 7% 3% 9% 8% 6% 8% 6% 12%ST 4% 5% 5%
___________________________________________________________________________________________________

Page 276
Question B24
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 820 147 165 314 193 575 105 122 645 396 231 160 291 499 249 571
81% 81% 78% 83% 81% 83% 81% 88% 81% 84%L 87%L 73% 90%N 78% 77% 83%O
TV (Subnet) 58 12 9 27 9 37 11 8 46 26 13 15 18 36 19 39
6% 7% 4% 7% 4% 5% 9% 6% 6% 5% 5% 7% 5% 6% 6% 6%
Big screen TV (40 16 5 5 5 1 13 1 1 15 13 2 1 3 13 4 12

inches or bigger) 2% 2% 3% 1% 1% 2% * 1% 2% 3% 1% 1% 1% 2% 1% 2%
Smart TV 11 * 0 7 4 9 2 4 6 6 1 4 6 5 6 5
1% * 0 2% 2% 1% 2% 3% 1% 1% * 2% 2% 1% 2% 1%
TV (unspecified) 11 * 3 5 2 6 5 0 11 1 5 4 1 10 3 8
1% * 1% 1% 1% 1% 4% 0 1% * 2% 2% * 2% 1% 1%
HDTV 10 3 0 6 1 3 4 0 6 2 4 1 4 3 0 10
1% 2% 0 2% * * 3%F 0 1% * 1% * 1% * 0 1%O
Ultra HD or 4K TV 5 3 0 2 0 2 0 0 5 4 1 0 3 1 1 3
* 2% 0 * 0 * 0 0 1% 1% * 0 1% * * *
Other TV mentions 5 * * 3 1 4 1 3 2 * 0 5 1 4 5 *
* * * 1% * 1% * 2% * * 0 2%J * 1% 1%P *
Clothes 56 16 11 13 16 43 5 9 45 27 18 11 18 38 16 40
6% 9%D 5% 3% 7% 6% 4% 6% 6% 6% 7% 5% 5% 6% 5% 6%
Car 53 8 14 19 12 38 6 11 38 20 22 11 22 31 6 47
5% 4% 7% 5% 5% 6% 5% 8% 5% 4% 8% 5% 7% 5% 2% 7%O
computer 4% 3% 3% 5% 6% 4% 6% 7% 4% 4% 5% 3% 5% 4% 5% 4%
___________________________________________________________________________________________

Page 277
Question B24
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Money 41 5 2 22 12 29 9 3 35 21 13 5 11 29 12 29
4% 3% 1% 6%C 5%C 4% 7% 2% 4% 5% 5% 2% 3% 4% 4% 4%
Family to be together 39 3 9 20 6 31 3 5 32 16 9 12 12 24 8 31
4% 2% 4% 5% 3% 5% 2% 3% 4% 3% 3% 6% 4% 4% 2% 4%
Peace/Happiness 30 3 10 11 6 20 5 1 27 14 5 9 5 22 15 15
3% 2% 5% 3% 2% 3% 4% 1% 3% 3% 2% 4% 2% 3% 5% 2%
iPhone 28 12 4 8 5 13 3 14 14 13 13 2 15 13 12 17
3% 6% 2% 2% 2% 2% 2% 10%I 2% 3% 5% 1% 5% 2% 4% 2%
Vacation 23 * 6 8 8 16 2 3 20 19 3 1 7 16 9 14
2% * 3% 2% 3% 2% 1% 2% 3% 4%L 1% * 2% 3% 3% 2%
Gift card/Gift 19 2 5 7 6 18 0 0 19 8 3 8 6 13 4 16
certificate 2% 1% 2% 2% 3% 3% 0 0 2% 2% 1% 4% 2% 2% 1% 2%
Computer 17 1 3 6 7 12 1 0 13 8 5 3 4 12 5 12
2% 1% 2% 2% 3% 2% 1% 0 2% 2% 2% 2% 1% 2% 2% 2%
Jewelry 16 2 1 11 2 7 9 0 16 9 4 1 11 5 5 11
2% 1% 1% 3% 1% 1% 7%F 0 2% 2% 1% * 3%N 1% 2% 2%
Good health 16 3 1 5 6 8 4 1 11 6 2 6 1 12 12 4
2% 2% 1% 1% 3% 1% 3% * 1% 1% 1% 3% * 2% 4%P 1%
Video game console 16 3 5 5 3 11 3 2 13 6 10 0 7 9 3 13

2% 2% 2% 1% 1% 2% 2% 2% 2% 1% 4%L 0 2% 1% 1% 2%
Smartwatch, such as the 14 2 1 4 7 11 0 5 8 9 3 1 7 5 3 12

Pebble, Samsung Galaxy 1% 1% * 1% 3% 2% 0 3% 1% 2% 1% * 2% 1% 1% 2%
Gear or Apple Watch
iPad 12 4 4 4 1 10 2 4 8 7 2 3 5 7 3 8
1% 2% 2% 1% * 1% 2% 3% 1% 2% 1% 1% 2% 1% 1% 1%
___________________________________________________________________________________________

Page 278
Question B24
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Wireless headphones/ 11 2 1 7 2 5 2 2 9 2 8 1 4 7 3 8
earbuds 1% 1% 1% 2% 1% 1% 1% 2% 1% * 3%J * 1% 1% 1% 1%
Android phone 11 2 1 5 2 4 1 2 6 6 3 * 5 5 2 9
1% 1% 1% 1% 1% 1% 1% 2% 1% 1% 1% * 1% 1% 1% 1%
Lottery win/Ticket 9 2 2 2 3 7 0 1 7 4 3 2 3 6 3 6
1% 1% 1% * 1% 1% 0 1% 1% 1% 1% 1% 1% 1% 1% 1%

smartphone) 1% 1% 0 1% 1% 1% 0 0 1% 1% * 2% * 1% * 1%
Furniture 8 1 4 3 0 8 0 * 8 3 1 4 4 4 2 6
1% 1% 2% 1% 0 1% 0 * 1% 1% * 2% 1% 1% 1% 1%
Book reader, such as 8 3 1 2 1 5 0 * 7 3 4 1 3 5 2 5

Amazon Kindle or Nook 1% 2% 1% 1% * 1% 0 * 1% 1% 1% 1% 1% 1% 1% 1%
Tablet computer 7 0 * 5 2 7 0 1 6 0 2 5 6 1 4 3
1% 0 * 1% 1% 1% 0 1% 1% 0 1% 2%J 2%N * 1% *
3D printer 7 0 1 4 2 3 0 0 5 2 2 1 1 6 1 6
1% 0 * 1% 1% * 0 0 1% * 1% * * 1% * 1%
Gun 7 2 1 4 * 7 0 0 7 2 1 4 1 6 2 5
1% 1% 1% 1% * 1% 0 0 1% * * 2% * 1% 1% 1%
Headphones 7 1 1 2 2 3 1 2 3 5 2 0 4 3 2 5
1% 1% * 1% 1% * 1% 1% * 1% 1% 0 1% * 1% 1%
Motorcycle 7 0 4 2 0 7 0 2 5 4 0 3 3 4 1 6
1% 0 2% 1% 0 1% 0 1% 1% 1% 0 1% 1% 1% * 1%
Fitbit 6 1 1 3 1 6 1 0 6 5 1 1 4 2 2 5
1% 1% * 1% 1% 1% * 0 1% 1% * * 1% * 1% 1%
___________________________________________________________________________________________

Page 279
Question B24
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
House 6 4 0 2 0 6 0 4 2 6 0 0 4 2 2 4
1% 2% 0 * 0 1% 0 3%I * 1% 0 0 1% * 1% 1%
Drone 6 1 0 4 1 3 3 1 5 5 1 0 1 5 2 4
1% * 0 1% * * 3%F 1% 1% 1% * 0 * 1% 1% 1%
Bluetooth speakers 4 1 0 1 2 2 1 1 3 3 1 0 2 2 1 3
* 1% 0 * 1% * 1% 1% * 1% * 0 1% * * *
Watch (not Smartwatch) 4 0 3 1 0 1 3 0 4 1 0 3 3 1 1 3

* 0 2% * 0 * 2%F 0 * * 0 1% 1% * * *
Books 4 1 3 0 0 4 0 0 4 2 2 0 2 2 0 4
* 1% 1% 0 0 1% 0 0 * * 1% 0 1% * 0 1%
GoPro camera 3 * * 3 0 3 0 0 3 3 0 0 * 3 1 3
* * * 1% 0 * 0 0 * 1% 0 0 * * * *
Wireless speakers 3 0 2 2 0 3 0 0 3 1 3 0 0 3 0 3
* 0 1% * 0 * 0 0 * * 1% 0 0 1% 0 *
Home robotic vacuum 3 0 1 1 2 3 0 0 3 2 0 1 2 1 1 2

* 0 * * 1% * 0 0 * 1% 0 * 1% * * *
Smart phone (e.g., 3 1 1 1 0 3 0 0 3 2 0 1 0 3 3 *

Blackberry) * * * * 0 * 0 0 * 1% 0 * 0 * 1%P *
Portable or handheld GPS 3 0 * 1 2 3 0 0 3 1 2 0 * 3 1 2

* 0 * * 1% * 0 0 * * 1% 0 * * * *
Pay off bills 2 0 0 1 1 2 0 1 2 2 0 1 * 2 2 *

* 0 0 * 1% * 0 1% * * 0 * * * 1% *
Major home remodel 2 0 0 2 0 2 0 0 2 0 0 2 2 0 0 2

* 0 0 1% 0 * 0 0 * 0 0 1% 1% 0 0 *
___________________________________________________________________________________________

Page 280
Question B24
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Digital camera 1 * 1 0 * 1 0 0 1 0 0 1 0 1 1 0
* * * 0 * * 0 0 * 0 0 * 0 * * 0
Stereo system 1 0 0 * 1 1 0 0 1 1 0 0 * 1 1 0
* 0 0 * * * 0 0 * * 0 0 * * * 0
Camcorder 1 0 0 0 1 1 0 1 0 1 0 0 0 1 1 0
* 0 0 0 * * 0 1% 0 * 0 0 0 * * 0

device (Apple TV or Roku) * 0 0 0 * * 0 0 * * 0 0 0 * * 0
Horse 1 0 0 1 0 0 0 0 1 1 0 0 0 1 0 1
* 0 0 * 0 0 0 0 * * 0 0 0 * 0 *
Digital SLR camera * 0 0 * 0 * 0 0 * 0 * 0 0 * 0 *

* 0 0 * 0 * 0 0 * 0 * 0 0 * 0 *
Portable MP3 player * 0 0 0 * 0 0 0 * * 0 0 0 * * 0

* 0 0 0 * 0 0 0 * * 0 0 0 * * 0
Other 194 40 46 62 46 133 23 26 151 93 57 34 68 117 63 131

19% 22% 22% 16% 19% 19% 18% 19% 19% 20% 21% 15% 21% 18% 19% 19%
Nothing 114 21 30 39 24 73 14 4 93 50 16 33 18 82 49 65
11% 11% 14% 10% 10% 11% 11% 3% 12% 11% 6% 15%K 6% 13%M 15%P 9%
Don't know 75 13 17 24 21 45 11 13 58 27 20 26 15 56 24 50
7% 7% 8% 6% 9% 7% 8% 9% 7% 6% 7% 12%J 5% 9% 8% 7%
___________________________________________________________________________________________

Page 281
Question B59
What ELECTRONICS product do you think is going to be the hottest gift this holiday season? Please be as specific as possible - Unaided

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Any (Net) 712 366 346 106 151 111 119 206 131 167 109 201 325 68 69 115 57 247 201 145 86
71% 75%C 66% 92%F 88%G 76%H 71%H 57% 74% 74% 76% 75% 80%P 78%P 74%P 52% 68% 66% 78%R 73% 74%
GH H
Phone (Subnet) 238 123 115 38 51 38 34 69 42 51 34 64 114 28 21 31 21 82 72 50 21

24% 25% 22% 33%H 30% 26% 20% 19% 24% 23% 24% 24% 28%P 32%P 23% 14% 25% 22% 28% 25% 19%
Smartphone (Sub-subnet) 203 103 100 38 44 30 30 55 37 46 30 57 101 22 19 22 17 66 67 43 19

20% 21% 19% 33%G 25% 20% 18% 15% 21% 20% 21% 21% 25%P 25%P 21%P 10% 21% 18% 26%R 22% 16%
H
iPhone (Sub-sub- 158 79 78 34 34 18 26 39 27 29 25 47 81 12 17 14 14 53 48 36 14

subnet) 16% 16% 15% 30%F 20%H 12% 15% 11% 15% 13% 17% 18% 20%P 14% 19%P 6% 16%P 14% 19% 18% 12%
GH
iPhone 102 52 50 16 18 15 19 31 23 16 17 29 52 10 13 11 7 28 30 28 12
10% 11% 10% 14% 11% 10% 12% 9% 13% 7% 12% 11% 13%P 12% 14%P 5% 8% 7% 12% 14%R 10%
iPhone 8 39 22 17 13 11 2 7 4 1 7 8 11 19 2 5 2 3 15 12 7 2
4% 5% 3% 11%FH 6%H 1% 4%H 1% * 3% 6%I 4% 5%P 2% 5% 1% 4% 4% 5% 3% 2%
iPhone 7 17 5 12 6 5 1 0 4 3 6 0 7 10 0 0 1 3 10 6 1 *
2% 1% 2% 5%G 3% 1% 0 1% 2% 2% 0 3% 3% 0 0 * 4% 3% 2% * *
Android phone 26 15 11 2 6 6 2 9 8 6 3 9 15 2 0 4 4 9 8 5 3
3% 3% 2% 2% 4% 4% 1% 2% 4% 3% 2% 3% 4% 2% 0 2% 4% 2% 3% 3% 3%
Smart phone (e,g., 19 8 11 2 3 5 2 8 1 11 2 1 5 7 2 5 0 4 11 2 2

iPhone, Android or 2% 2% 2% 1% 2% 4% 1% 2% 1% 5%L 1% * 1% 8%MP 2% 2% 0 1% 4%R 1% 1%
Blackberry)

smart phone, Android 2% 2% 1% 0 0 4%G 0 2% 2% * 3% 2% 1% 4% 2% 2% 1% 2% 1% 2% 2%
phone or iPhone)
Other phone mentions 20 11 9 0 7 2 4 6 2 4 1 2 8 3 * 5 3 10 3 4 1

2% 2% 2% 0 4% 1% 3% 2% 1% 2% * 1% 2% 3% * 2% 3% 3% 1% 2% 1%
___________________________________________________________________________________________________

Page 282
Question B59

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115

as an Xbox, Playstation, 8% 7% 9% 12% 12% 4% 9% 6% 13% 9% 8% 6% 8% 12% 8% 5% 10% 9% 8% 6% 9%
or Wii
Computer (Subnet) 66 24 42 11 5 16 17 15 14 16 6 20 25 7 8 13 4 22 22 11 9
7% 5% 8% 9% 3% 11%H 10%H 4% 8% 7% 4% 8% 6% 7% 8% 6% 5% 6% 8% 5% 8%
Tablet (Sub-subnet) 29 8 22 0 4 5 12 8 2 11 2 10 12 1 5 9 1 7 12 1 7
3% 2% 4% 0 2% 4% 7%DH 2% 1% 5% 2% 4% 3% 1% 5% 4% 1% 2% 5%T 1% 6%RT
Tablet computer 16 5 11 0 0 5 6 4 1 8 0 4 4 1 2 5 0 5 6 1 1
2% 1% 2% 0 0 4% 4% 1% 1% 4% 0 1% 1% 1% 3% 2% 0 1% 3% * 1%
iPad 14 3 11 0 4 0 6 4 1 2 2 6 7 0 2 3 1 2 5 * 6
1% 1% 2% 0 2% 0 4% 1% * 1% 2% 2% 2% 0 3% 1% 1% 1% 2% * 5%RT
Laptop/Notebook (Sub- 21 8 13 7 0 9 2 3 5 4 1 7 8 3 0 3 1 6 9 6 0
subnet) 2% 2% 2% 6%EH 0 6%EH 1% 1% 3% 2% 1% 3% 2% 4% 0 1% 1% 2% 3% 3% 0
computer 2% 2% 2% 6%EH 0 6%EH 1% 1% 3% 2% 1% 3% 2% 4% 0 1% 1% 2% 3% 3% 0
Computer (unspecified) 3 0 3 0 0 0 0 2 1 * 0 1 1 0 1 1 0 * 1 1 0
* 0 1% 0 0 0 0 1% 1% * 0 * * 0 1% * 0 * 1% 1% 0
Other computer mentions 13 8 5 4 1 3 3 2 7 1 3 2 4 3 2 1 3 8 0 3 2

1% 2% 1% 4% 1% 2% 2% 1% 4% 1% 2% 1% 1% 3% 2% * 3% 2% 0 1% 2%
TV (Subnet) 52 29 23 5 18 3 10 14 21 12 3 13 19 * 1 12 13 30 14 4 4
5% 6% 4% 4% 11%FH 2% 6% 4% 12%KL 5% 2% 5% 5% * 2% 5% 15%MNO 8%T 5% 2% 4%
P
TV (unspecified) 20 10 10 2 9 1 3 4 11 2 * 5 5 0 0 3 10 14 2 2 1
2% 2% 2% 2% 5% 1% 2% 1% 6%JK 1% * 2% 1% 0 0 2% 12%MNO 4% 1% 1% 1%
P
4k TV 6 5 1 0 2 0 4 1 0 3 0 4 5 0 0 1 0 2 4 0 1
1% 1% * 0 1% 0 2%H * 0 1% 0 1% 1% 0 0 * 0 * 2% 0 1%
___________________________________________________________________________________________________

Page 283
Question B59

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Big screen TV (40 6 4 2 0 2 2 2 0 2 0 2 2 6 0 0 0 0 4 0 0 2

inches or bigger) 1% 1% * 0 1% 1% 1% 0 1% 0 1% 1% 2% 0 0 0 0 1% 0 0 2%
Flat screen TV (no 3 * 3 0 0 0 0 3 3 0 0 * 0 0 0 3 0 3 0 0 0

mention of size) * * 1% 0 0 0 0 1% 1% 0 0 * 0 0 0 1%M 0 1% 0 0 0
Smart TV 2 2 * 0 1 0 0 1 0 2 0 0 2 0 0 * 0 1 2 0 0
* * * 0 1% 0 0 * 0 1% 0 0 * 0 0 * 0 * 1% 0 0
HDTV 2 2 0 0 0 0 * 2 * 0 0 2 0 * * 1 * 0 * 1 *
* * 0 0 0 0 * * * 0 0 1% 0 * * * 1% 0 * 1% *
Curved TV 1 1 1 0 0 0 0 1 0 1 0 1 0 0 1 1 0 1 1 0 0
* * * 0 0 0 0 * 0 * 0 * 0 0 1% * 0 * * 0 0
Other TV mentions 11 4 7 3 4 0 1 2 4 4 1 * 0 0 * 2 2 6 5 * 0
1% 1% 1% 2% 3% 0 1% 1% 3% 2% * * 0 0 * 1% 2%M 2% 2% * 0
Drone 43 25 18 2 8 6 9 17 3 11 6 18 20 6 6 10 1 6 9 18 8
4% 5% 3% 2% 5% 4% 5% 5% 2% 5% 4% 7% 5% 7% 6% 4% 2% 2% 3% 9%RS 7%R
Smart watch 22 10 12 6 2 5 3 6 6 3 6 4 12 1 0 5 0 4 11 5 1
2% 2% 2% 5% 1% 3% 2% 2% 3% 1% 4% 2% 3% 2% 0 2% 0 1% 4% 3% 1%
Virtual reality headset 21 11 10 2 7 4 5 3 1 9 4 7 12 3 3 3 0 2 6 6 6

(Oculus Rift, etc.) 2% 2% 2% 2% 4% 3% 3% 1% 1% 4% 3% 2% 3% 3% 3% 1% 0 1% 2% 3% 6%R
Video games 17 9 8 0 1 3 2 11 4 7 4 1 7 2 1 5 2 8 5 3 1
2% 2% 2% 0 * 2% 1% 3% 2% 3% 3% * 2% 2% 1% 2% 2% 2% 2% 1% 1%
Amazon Echo 17 4 13 2 2 4 3 6 2 1 2 9 9 4 1 2 0 1 2 6 6
2% 1% 2% 2% 1% 2% 2% 2% 1% * 1% 4%J 2% 4% 1% 1% 0 * 1% 3%R 5%RS
Nintendo Switch 15 13 2 8 5 0 1 1 0 5 4 1 4 0 3 0 0 5 1 5 0
2% 3%C * 7%FG 3%H 0 * * 0 2% 3% 1% 1% 0 3%P 0 0 1% * 2% 0
H
Fitbit 12 9 3 2 0 3 0 6 0 1 1 8 5 0 1 4 0 2 6 1 0
1% 2% * 2% 0 2% 0 2% 0 * 1% 3% 1% 0 1% 2% 0 1% 3% 1% 0
___________________________________________________________________________________________________

Page 284
Question B59

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
Wireless headphones/ 11 10 1 5 2 0 2 1 4 2 * 3 4 1 4 1 0 2 4 2 3
earbuds 1% 2%C * 4%H 1% 0 1% * 2% 1% * 1% 1% 1% 4%P * 0 1% 2% 1% 3%
Amazon Alexa 10 8 2 0 0 6 3 1 0 1 3 6 7 0 * 2 0 4 4 1 1
1% 2% * 0 0 4%H 1% * 0 * 2% 2% 2% 0 1% 1% 0 1% 2% * 1%
Digital media streaming 10 2 7 0 6 1 0 3 0 5 3 1 8 * 1 * 0 1 4 1 2

device (Apple TV, Roku, 1% * 1% 0 3% 1% 0 1% 0 2% 2% * 2% * 1% * 0 * 2% 1% 2%
Firestick, etc.)
Camera (Subnet) 9 8 1 0 5 0 2 2 0 0 5 1 7 1 0 1 0 5 2 1 *
1% 2% * 0 3% 0 1% 1% 0 0 3%JL * 2% 1% 0 1% 0 1% 1% 1% *
Camera (unspecified) 5 5 0 0 5 0 * 0 0 0 5 * 5 0 0 * 0 5 0 0 *
1% 1% 0 0 3%H 0 * 0 0 0 3%JL * 1% 0 0 * 0 1% 0 0 *
GoPro camera 2 1 1 0 0 0 1 1 0 0 0 0 1 0 0 1 0 0 2 0 0
* * * 0 0 0 1% * 0 0 0 0 * 0 0 * 0 0 1% 0 0
Other camera mentions 1 1 1 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 1 0

* * * 0 0 0 0 * 0 0 0 * * 1% 0 0 0 0 0 1% 0
Speakers 8 2 6 3 0 4 0 1 0 4 2 1 3 3 2 0 * 5 2 1 0
1% * 1% 3% 0 3% 0 * 0 2% 1% 1% 1% 4%P 2% 0 * 1% 1% 1% 0
Apple products 8 3 5 0 6 0 1 1 0 4 0 4 5 0 0 1 2 3 4 * 1
(unspecified) 1% 1% 1% 0 4%H 0 * * 0 2% 0 1% 1% 0 0 * 3% 1% 2% * 1%
Playstation 4 6 4 2 2 1 2 0 1 0 0 0 6 5 0 0 1 0 2 1 1 2
1% 1% * 2% 1% 1% 0 * 0 0 0 2% 1% 0 0 * 0 1% * 1% 2%
Xbox One 4 1 3 0 1 0 0 1 1 0 2 0 4 0 0 0 0 1 1 2 0
* * * 0 1% 0 0 * 1% 0 1% 0 1% 0 0 0 0 * * 1% 0
Electronic Book Reader 2 2 0 0 0 0 1 * 0 * 0 1 1 * 0 0 0 0 * 1 0

(Subnet) * * 0 0 0 0 1% * 0 * 0 * * * 0 0 0 0 * 1% 0
Electronic book reader, 2 2 0 0 0 0 1 * 0 * 0 1 1 * 0 0 0 0 * 1 0

such as Amazon Kindle * * 0 0 0 0 1% * 0 * 0 * * * 0 0 0 0 * 1% 0
___________________________________________________________________________________________________

Page 285
Question B59

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
MP3 Player (Subnet) * * 0 0 0 0 0 * 0 * 0 0 0 * 0 0 0 0 0 * 0

* * 0 0 0 0 0 * 0 * 0 0 0 * 0 0 0 0 0 * 0
iPod or iPod Touch * * 0 0 0 0 0 * 0 * 0 0 0 * 0 0 0 0 0 * 0

* * 0 0 0 0 0 * 0 * 0 0 0 * 0 0 0 0 0 * 0
Other 63 36 27 5 10 10 11 25 9 15 13 15 24 2 9 14 5 26 11 12 9
6% 7% 5% 4% 6% 7% 6% 7% 5% 7% 9% 6% 6% 2% 10% 6% 6% 7% 4% 6% 7%
None 42 20 23 0 5 5 6 17 2 6 8 9 16 2 2 12 2 13 7 5 5
4% 4% 4% 0 3% 3% 4% 5% 1% 2% 6% 3% 4% 2% 2% 5% 2% 3% 3% 3% 4%
Don't know 254 100 154 10 15 31 43 135 45 52 27 57 63 18 22 95 25 116 49 47 25

25% 21% 29%B 8% 9% 21%E 26%D 38%DE 25% 23% 18% 21% 16% 20% 24% 43%MN 30%M 31%S 19% 24% 22%
E FG O
___________________________________________________________________________________________________

Page 286
Question B59
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Any (Net) 712 124 147 278 162 474 106 112 563 341 225 122 263 423 208 504
71% 69% 69% 74% 68% 68% 82%F 80% 71% 72%L 84%JL 56% 81%N 67% 65% 74%O
Phone (Subnet) 238 38 39 103 58 155 37 42 179 107 81 39 90 136 77 161

24% 21% 18% 27%C 25% 22% 28% 30% 23% 23% 30%L 18% 28% 21% 24% 24%
Smartphone (Sub-subnet) 203 32 34 86 51 135 33 38 152 90 72 32 76 118 62 140

20% 18% 16% 23% 22% 19% 25% 27% 19% 19% 27%L 15% 24% 19% 19% 20%
iPhone (Sub-sub- 158 27 22 69 40 108 20 37 111 74 60 18 60 90 43 115

subnet) 16% 15% 10% 18%C 17% 16% 15% 26%I 14% 16%L 22%L 8% 19% 14% 13% 17%
iPhone 102 19 19 37 27 72 12 17 80 44 40 15 30 67 27 75
10% 11% 9% 10% 11% 10% 9% 12% 10% 9% 15%L 7% 9% 11% 8% 11%
iPhone 8 39 4 3 25 7 27 5 12 21 16 17 2 14 22 13 26
4% 2% 1% 7%C 3% 4% 4% 9%I 3% 3% 6%L 1% 4% 3% 4% 4%
iPhone 7 17 4 1 6 6 9 3 8 9 14 3 1 16 1 3 14
2% 2% * 2% 2% 1% 2% 6%I 1% 3% 1% * 5%N * 1% 2%
Android phone 26 2 7 10 6 12 8 2 22 8 6 9 10 15 12 14
3% 1% 3% 3% 2% 2% 7%F 1% 3% 2% 2% 4% 3% 2% 4% 2%
Smart phone (e,g., 19 2 4 7 6 15 4 0 19 8 6 5 6 13 8 11

iPhone, Android or 2% 1% 2% 2% 2% 2% 3% 0 2% 2% 2% 2% 2% 2% 2% 2%
Blackberry)

smart phone, Android 2% 2% 2% 1% 1% 2% 1% 2% 1% 1% 2% 1% 2% 1% 1% 2%
phone or iPhone)
Other phone mentions 20 2 1 13 4 9 3 2 16 11 5 4 7 11 10 10

2% 1% 1% 3% 2% 1% 3% 1% 2% 2% 2% 2% 2% 2% 3% 1%
___________________________________________________________________________________________

Page 287
Question B59
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686

as an Xbox, Playstation, 8% 10% 9% 8% 5% 8% 14% 8% 8% 8% 10% 7% 8% 8% 7% 8%
or Wii
Computer (Subnet) 66 8 13 28 18 46 10 6 60 37 13 17 32 34 19 47
7% 4% 6% 7% 7% 7% 8% 4% 8% 8% 5% 8% 10% 5% 6% 7%
Tablet (Sub-subnet) 29 1 5 21 3 22 2 0 29 19 3 8 14 15 8 22
3% 1% 2% 6%BE 1% 3% 2% 0 4% 4% 1% 4% 4% 2% 2% 3%
Tablet computer 16 1 4 10 1 12 0 0 16 12 0 3 6 9 4 12
2% * 2% 3% * 2% 0 0 2% 3% 0 2% 2% 1% 1% 2%
iPad 14 * 1 11 2 9 2 0 14 7 3 4 8 6 4 10
1% * * 3% 1% 1% 2% 0 2% 1% 1% 2% 2% 1% 1% 1%
Laptop/Notebook (Sub- 21 5 2 5 8 16 3 3 17 9 7 5 10 10 7 13
subnet) 2% 3% 1% 1% 3% 2% 2% 2% 2% 2% 3% 2% 3% 2% 2% 2%
computer 2% 3% 1% 1% 3% 2% 2% 2% 2% 2% 3% 2% 3% 2% 2% 2%
Computer (unspecified) 3 1 1 * 1 3 0 0 3 1 0 2 1 2 1 2
* * * * 1% * 0 0 * * 0 1% * * * *
Other computer mentions 13 1 5 1 6 5 5 3 10 8 3 3 7 6 3 10

1% * 2% * 2% 1% 4%F 2% 1% 2% 1% 1% 2% 1% 1% 2%
TV (Subnet) 52 20 12 13 8 28 6 17 34 18 26 7 24 27 16 36
5% 11%DE 6% 4% 3% 4% 5% 12%I 4% 4% 10%JL 3% 7% 4% 5% 5%
TV (unspecified) 20 10 2 4 4 4 1 10 9 5 11 2 13 5 4 16
2% 5%D 1% 1% 2% 1% 1% 7%I 1% 1% 4%J 1% 4%N 1% 1% 2%
4k TV 6 3 1 2 0 5 1 0 6 3 3 0 3 3 2 4
1% 2% * 1% 0 1% 1% 0 1% 1% 1% 0 1% * 1% 1%
___________________________________________________________________________________________

Page 288
Question B59
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Big screen TV (40 6 0 2 2 2 4 0 0 6 0 6 0 0 6 0 6

inches or bigger) 1% 0 1% 1% 1% 1% 0 0 1% 0 2%J 0 0 1% 0 1%
Flat screen TV (no 3 0 0 2 1 3 0 3 * * 0 3 1 2 3 0

mention of size) * 0 0 1% * * 0 2%I * * 0 1% * * 1%P 0
Smart TV 2 0 1 0 1 1 0 0 2 1 1 * 0 2 2 1
* 0 1% 0 * * 0 0 * * * * 0 * * *
HDTV 2 1 1 0 0 2 0 0 2 1 * * 0 2 1 1
* 1% * 0 0 * 0 0 * * * * 0 * * *
Curved TV 1 0 1 1 0 1 1 0 1 1 1 0 1 1 1 0
* 0 * * 0 * 1% 0 * * * 0 * * * 0
Other TV mentions 11 6 4 2 0 8 3 4 7 7 3 2 6 5 3 8
1% 3%E 2% 1% 0 1% 2% 3% 1% 1% 1% 1% 2% 1% 1% 1%
Drone 43 7 9 18 9 31 8 5 38 25 12 6 9 34 11 32
4% 4% 4% 5% 4% 4% 6% 4% 5% 5% 5% 3% 3% 5% 4% 5%
Smart watch 22 4 5 8 4 16 3 3 19 6 7 6 9 13 3 18
2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 3% 3% 3% 2% 1% 3%
Virtual reality headset 21 3 6 10 2 17 0 2 18 17 2 1 6 15 4 17

(Oculus Rift, etc.) 2% 1% 3% 3% 1% 2% 0 2% 2% 4% 1% 1% 2% 2% 1% 2%
Video games 17 2 6 8 2 16 0 3 14 5 2 10 2 14 5 12
2% 1% 3% 2% 1% 2% 0 2% 2% 1% 1% 5%JK 1% 2% 2% 2%
Amazon Echo 17 * 8 5 3 15 * 0 16 13 2 2 10 7 8 9
2% * 4% 1% 1% 2% * 0 2% 3% 1% 1% 3% 1% 2% 1%
Nintendo Switch 15 8 3 2 2 9 0 1 10 3 10 0 6 6 4 12
2% 5%D 1% * 1% 1% 0 1% 1% 1% 4%JL 0 2% 1% 1% 2%
___________________________________________________________________________________________

Page 289
Question B59
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Fitbit 12 2 4 2 3 9 3 0 10 8 2 2 3 7 1 11
1% 1% 2% 1% 1% 1% 2% 0 1% 2% 1% 1% 1% 1% * 2%
Wireless headphones/ 11 2 4 5 * 6 2 2 9 3 7 * 2 9 1 9
earbuds 1% 1% 2% 1% * 1% 1% 2% 1% 1% 3% * 1% 1% * 1%
Amazon Alexa 10 3 1 6 * 9 0 4 6 9 1 * 9 1 2 8
1% 1% 1% 2% * 1% 0 3% 1% 2% * * 3%N * 1% 1%
Digital media streaming 10 * 2 8 0 5 5 0 10 2 7 1 4 6 4 6

device (Apple TV, Roku, 1% * 1% 2% 0 1% 4%F 0 1% * 3%J * 1% 1% 1% 1%
Firestick, etc.)
Camera (Subnet) 9 0 2 1 6 3 0 5 4 3 1 5 1 8 1 8
1% 0 1% * 3%D * 0 4%I 1% 1% * 2% * 1% * 1%
Camera (unspecified) 5 0 * 0 5 * 0 5 * 0 0 5 0 5 0 5
1% 0 * 0 2%D * 0 4%I * 0 0 2%JK 0 1% 0 1%
GoPro camera 2 0 1 0 1 1 0 0 2 1 1 0 1 1 1 1
* 0 1% 0 * * 0 0 * * * 0 * * * *
Other camera mentions 1 0 * 1 * 1 0 0 1 1 * 0 0 1 1 1

* 0 * * * * 0 0 * * * 0 0 * * *
Speakers 8 2 0 0 6 3 0 3 3 3 5 0 3 5 4 5
1% 1% 0 0 3%D * 0 2% * 1% 2% 0 1% 1% 1% 1%
Apple products 8 * 0 1 6 3 5 0 7 4 4 * 0 8 1 6
(unspecified) 1% * 0 * 3% * 3%F 0 1% 1% 1% * 0 1% * 1%
Playstation 4 6 0 2 1 3 4 2 0 6 4 2 0 1 5 0 6
1% 0 1% * 1% 1% 2% 0 1% 1% 1% 0 * 1% 0 1%
Xbox One 4 0 0 4 0 3 1 0 4 3 1 0 0 4 1 3
* 0 0 1% 0 * 1% 0 * 1% 1% 0 0 1% * *
___________________________________________________________________________________________

Page 290
Question B59
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
Electronic Book Reader 2 0 1 0 * * 0 0 2 2 0 0 1 * * 1

(Subnet) * 0 1% 0 * * 0 0 * * 0 0 * * * *
Electronic book reader, 2 0 1 0 * * 0 0 2 2 0 0 1 * * 1

such as Amazon Kindle * 0 1% 0 * * 0 0 * * 0 0 * * * *
MP3 Player (Subnet) * 0 0 * 0 0 0 0 * 0 0 * 0 * * 0

* 0 0 * 0 0 0 0 * 0 0 * 0 * * 0
iPod or iPod Touch * 0 0 * 0 0 0 0 * 0 0 * 0 * * 0

* 0 0 * 0 0 0 0 * 0 0 * 0 * * 0
Other 63 7 12 25 19 40 7 6 50 34 15 10 26 33 24 39
6% 4% 6% 7% 8% 6% 5% 4% 6% 7% 6% 5% 8% 5% 7% 6%
None 42 4 16 12 10 29 1 1 31 19 2 11 9 23 21 21
4% 2% 8%D 3% 4% 4% * 1% 4% 4% 1% 5%K 3% 4% 6%P 3%
Don't know 254 52 49 87 65 191 23 27 202 114 39 86 53 190 93 160

25% 29% 23% 23% 27% 28% 18% 19% 25% 24%K 15% 39%JK 16% 30%M 29% 23%
___________________________________________________________________________________________

Page 291
Question B28
Which of the following best describes your technology purchasing habits?

Gender Age -------------------- -------------------------- --------------------
---------- ------------------------ $25K $50K $75K Self Not HS
Weighted Total 1008 486 522 116* 171* 147* 168 358 177* 225 144* 266 404 87* 92* 223 84* 376 256 197 115
You buy new technology as 75 40 35 10 37 8 7 12 16 22 16 15 38 1 5 9 15 37 18 6 10

soon as it is available 7% 8% 7% 9% 21%FG 6% 4% 3% 9% 10% 11% 5% 9%P 1% 5% 4% 17%NP 10%T 7% 3% 9%T
H
You buy new technology soon 157 90 66 26 28 34 28 37 23 35 21 55 63 15 31 22 6 52 29 43 21

after it is available, but 16% 19%C 13% 23%H 16% 23%H 17% 10% 13% 16% 15% 21% 16% 17% 34%MP 10% 8% 14% 12% 22%R 18%
not right away Q S
You buy new technology once 283 141 141 26 45 47 51 98 29 59 46 98 122 25 25 60 20 81 70 74 42

others have proven it 28% 29% 27% 23% 26% 32% 30% 27% 16% 26% 32%I 37%I 30% 28% 27% 27% 23% 22% 27% 38%R 36%R
J
You buy new technology only 263 113 150 32 47 31 46 94 44 57 44 62 111 20 23 56 20 99 79 53 20

after it has become 26% 23% 29% 28% 28% 21% 27% 26% 25% 26% 31% 23% 28% 23% 25% 25% 24% 26% 31%U 27% 17%
commonplace
You buy new technology once 178 85 94 20 13 23 32 86 52 39 15 34 66 24 6 52 14 83 49 17 20

traditional alternatives 18% 17% 18% 17% 8% 15% 19%E 24%E 29%J 18% 11% 13% 16% 28%O 7% 23%MO 17% 22%T 19%T 9% 17%T
are no longer available KL
Refused 52 16 36 2 2 4 4 31 13 12 2 2 4 2 2 24 9 24 9 3 3
5% 3% 7%B 2% 1% 3% 2% 9%EG 8%L 5%L 1% 1% 1% 2% 2% 11%MN 11%M 6%T 4% 2% 3%
O
___________________________________________________________________________________________________

Page 292
Question B28
Which of the following best describes your technology purchasing habits?
Marital Status
-------------------
Marr-
ied/ Interview
Weighted Total 1008 181* 212 377 238 693 130* 139* 795 474 267 219 324 636 322 686
You buy new technology as 75 13 11 31 20 32 25 16 56 27 29 15 32 40 18 57

soon as it is available 7% 7% 5% 8% 8% 5% 19%F 12% 7% 6% 11% 7% 10% 6% 6% 8%
You buy new technology soon 157 31 26 63 37 100 24 41 107 86 45 20 64 87 41 116

after it is available, but 16% 17% 12% 17% 15% 14% 18% 29%I 14% 18%L 17% 9% 20% 14% 13% 17%
not right away
You buy new technology once 283 62 44 107 70 214 18 33 228 159 52 60 102 169 93 189
others have proven it 28% 34%C 21% 28% 29% 31%G 14% 24% 29% 34%K 19% 28% 32% 27% 29% 28%
You buy new technology only 263 36 80 88 59 193 32 30 212 120 70 62 85 166 77 186
after it has become 26% 20% 38%BDE 23% 25% 28% 24% 22% 27% 25% 26% 28% 26% 26% 24% 27%
commonplace
You buy new technology once 178 29 43 68 38 124 27 16 155 67 66 38 34 139 61 117
traditional alternatives 18% 16% 20% 18% 16% 18% 21% 11% 20% 14% 25%J 18% 10% 22%M 19% 17%
are no longer available
Refused 52 10 9 20 14 30 5 3 37 14 6 23 7 35 31 21
5% 5% 4% 5% 6% 4% 4% 2% 5% 3% 2% 10%JK 2% 6% 10%P 3%
___________________________________________________________________________________________

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24th Annual Consumer Technology Holiday Purchase P

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Base: 1,008 U.S. adults

51% 55% 52%

Base: 1,008 U.S. adults

Fixed income 50% -4

Don't have the money 49% -11

Increased cost of living 44% -13

Concerns with the economy 43% -3

Earning less money 37% -3

Lost job/Unemployed 23% -4

Stock market/Investment concerns 20% +2

4 5 Smartwatch Any type of camera

Base: 1,008 U.S. adults

Base: 1,008 U.S. adults

Likelihood of Purchasing Tech at Retailer (at All Likely NET)

Department Store Warehouse Online Electronics Store Mass Merchant

Percentage Very or Somewhat Likely to Purchase Tech from…

2011 2012 2013 2014 2015 2016 2017

Online 47% 46% 45% 54% 55% 57% 59%

Base: 1,008 U.S. adults

Friends or family members 68% +11% vs. 2016

Internet search engine, such as Google 59%

Online or email advertisements 54%

Retailer website 49%

Social media sites, such as Facebook or Twitter 42%

Apps on a smartphone or tablet computer 34%

Text notification, or SMS, on a cell phone 18%

October or Earlier November or December

64% 67% 67% 66%

Base: 1,008 U.S. adults

2017: 56% 53% 40%

Getting the Gifts

Types of Headphones Planning Wireless/wired headphones (NET) 88%

2014 2015 2016 2017

Base: 1,008 U.S. adults

2014 2015 2016 2017

Case for a mobile device

20% 25% 25% 33%

Bluetooth headset 12% 14% 17% 19%

2014 2015 2016 2017

37% VIDEO PRODUCTS

Base: 1,008 U.S. adults

TECH ACCESSORY PRODUCTS

2014 2015 2016 2017

2014 2015 2016 2017 2014 2015 2016 2017

Base: 1,008 U.S. adults

Base: 1,008 U.S. adults

Categories 2017 2016 Growth

Drones > 250 g 528 400 32%

Total drones 1,568 1,200 31%

4K UHD 6,676 4,500 48%

Total TV 14,310 14,118 1%

Virtual reality headsets 2,679 700 283%

Smartwatches 4,054 5,500 -26%

Fitness trackers 11,948 12,600 -5%

Digital assistants 4,406 3,600 22%

Smart thermostats 1,595 1,140 40%

October–December Spending in Millions

2015 2016 2017

$92,400 $95,870 $96,846

H.H. Income Employment Education

October or earlier (Net) 267 98 170 25 38 40 51 103 43 60 39 70 114 33 21 57 14 99 63 54 41