Comilla University

Department of Marketing

Assignment on:Company and Industry Analysis from Export Emport Perspective.

Submitted to,
Mahfuzur Rahman
Lecturer,Department of Marketing
Comilla University

Submitted by,
Md.Golam Samdani
ID:11807030
Department of Marketing
Comilla University.

Date of Submission
31/07/2021

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 Table of Contents

S/N Contents P/N

1 Introduction 3-4

2 Objective of the project 5

3 Export process of pran RFL Group 5

4 Products they export 6

5 Advantage & Disadvantage of export 7

6 SWOT Analysis of Pran RFL 7-9

7 Recommendations and Conclusion 9-10

Part ||

8 Socio Demography 12

9 Overview of the country 12

10 Import process 13-16

11 SWOT & PESTLE Analysis 15-18

12 Problems 18

13 Conclusion 18

14 Reference & Bibliography 19

Part-1 (company analysis)

Introduction: PRAN-RFL Group started in the year 1981 as RFL (Rangpur Foundry
Limited) at the BISIC. At the beginning they used to make products like Kodal, Shovel,

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Belcha, Tubewell and similar sort of products. That time the adage was to make the
available supply of agricultural products and the products related to agriculture. At
first the organization believed that the agriculture of Bangladesh needs exposure
and focus in order to reduce poverty and to develop the rural population and their
lifestyle. The organization later on revealed that they can’t add more value in the
agricultural based economy without entering into the production, hence develop the
idea of establishing PRAN.

PRAN stands for " Programme for Rural Advancement Nationally''.Pran began its
company by specializing in drinking items. Pran was Bangladesh's first homegrown
enterprise in this field. Pran began with the creation of Pran Mango Juice, a well-
known juice brand in our country. Shezan was the most popular juice brand
imported from Pakistan at the time. In Natore, PRAN constructed their own mango
pulp mill. Later on, the company specialized in the production of pineapple, lemon,
guava, and litchi juice. Then they progressively grew their company and began
producing more food and beverage items. PRAN has taken a big step ahead after
addressing the large domestic demand.

PRAN began its export business in 1991 with the export of its products to France.
Since then, they've extended their export business all around the world. They now
export their products to over 94 countries throughout the world. PRAN Export
Limited was established with the goal of joining global business and establishing a
strong presence for Bangladesh on the global economic map. PRAN Export Limited

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has segmented their export market into six sections at the moment. India, Asia, the
Middle East, Africa, Europe, and America are among them, as well as others.

PRAN Export Limited strives to outperform the worldwide market every year. PRAN
Export Limited has already established a production plant in Agortala, India, to help
accelerate the company's growth. Production is expected to begin there very soon.
PRAN Export Limited has its own sales and distribution network in various countries,
including Saudi Arabia, the United Arab Emirates, India, Oman, Malaysia, and
Singapore, as well as an office, warehouse, distribution vehicles, sales staff, and
other logistic support. The company is very motivated to be the market leader in
every category and market in which it operates.. Along with its present presence in
African, Asian, and European markets, the company is excitedly anticipating a bigger
and more effervescent presence in every part of the globe. The business intends to
open manufacturing plants in Africa and the Greater Middle East.

PRAN has established a strong presence in the Indian market, which is one of the
largest export marketplaces in the world. North-East India, South-East India, and
Greater West Bengal are the three segments that make up the Indian market. Sri
Lanka is part of the Asian market. Nepal, Bhutan, the Maldives, Afghanistan,
Myanmar, Malaysia, China, Singapore, Hong Kong, Korea, Cambodia, and others are
among the countries involved.

objective of the project:

To know organizational profile of PRAN-RFL Group

To evaluate the factors affecting sales & marketing of RFL export

To analyze the factors related services

To elaborate the relationship between customers and companies

To emphasize areas where improvement is possible

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To study the ideas and methods used in PRAN Group.

Export Procedure of PRAN:

Generally PRAN Export Limited is engaged with two types of export.

1) Manufacturing

2) Trading

Generally, buyers contact PRAN through the Chamber of Commerce for export
purposes. PRAN also exhibits at several trade shows across the world, attracting new
potential buyers. Our country's foreign ministry assists international trade on
occasion. Participating in trade shows, according to the Export Development Team,
makes exporting easier and more advanced. After receiving feedback from potential
consumers, the company sends samples to the buyer based on his needs and
preferences.

The company is well aware of the importance of submitting samples. The business
does not hesitate to place orders based on the demands of the buyers when
shipping to overseas markets. Because the company believes that any type of
reluctance at this stage could stymie the entire export process. Buyers frequently
visit the HO and Factory to inspect product quality and environmental conditions. In
general, the organization welcomes buyers and this method of operation because it
allows the organization to read potential importers and increases the buyer's
involvement.

If the buyer is happy with all of the production facilities and products of his choice,
the organization will begin negotiating with him on price and the whole value chain.
After the buyer and the organization have agreed on the pricing and value chain,
both the buyer and the organization must agree on the terms FOB (Freight on Board)
or CNF (Container on Board) (Cost and Freight) For FOB, our responsibility ends with
the transfer of the consignment to the preferred port. For the CNF, we are solely
responsible for delivering the cargo to the purchasers' warehouse.

Products they export:

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For the export market and to ease the export procedure divided the products in such
certain criteria.

 Juice & Drink

 Carbonated Soft Drink
 Chocolate & Toffee,
 Candy & Lollipop
 Cup Jelly & Fruit Bar
 Spice
 Sauce & Ketchup
 Biscuit and Bakery Items

Advantages of Export

1)The reason for your company to believe dealings could be a style of compelling;
the following ar a number of of the foremost edges of exporting:

2)Increased Sales and Profits. Import/Export product and services to promote the
company ne'er had before boost sales and can increase revenues. any foreign sales
over the long haul, once export development costs ar lined, increase overall
profitability.

3)Enhance Domestic Battle. Most corporations become competitive within the

domestic market before they venture into the international arena. Being competitive
within the domestic market facilitates corporations to accumulate some strategies
that will facilitate them within the international arena.

Disadvantages of Export

1)While the advantages of mercantilism out and away outweigh the disadvantages,
tiny and medium-sized enterprises notably face some challenges once venturing
within the international marketplace.

2)Extra costs. As a results of it takes longer to develop markets, and conjointly the
payback periods ar longer, the up-front costs for developing new promotional

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materials, allocating personnel to travel and different body costs associated to
market the merchandise will strain the meager money resources of tiny size firms.

SWOT ANALYSIS ON PRAN-RFL group:

SWOT associate degreealysis could be a designing tool accustomed analyze an

organizations STRENGTH, WEAKNESS, OPPORTUNITIES & THREATS. Strength and
weakness ar organizations internal issue. Opportunities and threats ar organizations
external issue.

Now the SWOT analysis of PRAN-RFL is given below:

Swot analysis of Pran RFL Group:

1. INTERNAL STRENGTH:

- Large company and organization.

- Superior source of finance.

- Better control over sources and raw material.

- Financial support

- Vast distribution network.

- Good reputation.

2. INTERNAL WEAKNESS:

- Unequal promotions strategy.

- Lack of good control

- A lot of distance and a huge amount of transport cost.

- Internal promotion.

- Internal media planning.

- Unpreserved item

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3. EXTERNAL OPPORTUNITIES;

- Demand in global market.

- Large demand in local market.

- Domestic natural resources.

- Cheap labor.

- Government incentives.

- Cash incentives.

- Vat.

4. EXTERNAL THREATS;

- Huge competition.

- Competition in market price.

- Lack of benefits.

- Changing choice of customers.

- Foreign competitor.

- Weak distribution.

- changing market.

Recommendations:

1)Experience and professional personnel ought to be unbroken within the company.

2)Increase care for the client.

3)The company ought to established effective channels for customer’s feedback and
use the latter constructively.

4)The worker ought to be upgraded as per their performance.

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5)In order to induce higher client satisfaction, PRAN-RFLhas to concentrate a lot of
on worker satisfaction, which is able to cause a lot of quality of service?

6)Service department ought to be a lot of reliable in making certain that customers

area unit constantly responsive to their services.

Conclusion:PRAN cluster could be a all right famous national figure in Bangla Desh.
{they area unit|they're} the leading food process company in our country and are
believed to be process regarding half the farming manufacture that goes to the
processed channel within the country. So, the corporate encompasses a all right
name for this society. the corporate produces and distributes fruits juices, snacks,
confectionery, preparation product, dairy farm and soft drinks. It enjoys a powerful
complete name within the country and exports its product to sixty three countries.
Pran’s product is internationally certified to export several countries of the globe.
Already PRAN-RFLhad nominative for the trophy for making export market
everywhere the global.

Part-||(Country Analysis)

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INDIA

Socio Demographic information of India:

India has the world’s ordinal largest client market comprising of one.4 billion
individuals. the massive client market provides a good for foreign transnational
corporations to market their products/services there. That’s why several investors
and businesses area unit showing a good interest within the Indian market. most
significantly, she provides a embarrassment of low cost work force to foreign
corporations.

Demography:

India may be a multi-lingual, multi-ethnic, and multi-religious country, and there

area unit about 447 spoken-languages within the country. often, there are some
events of conflicts among totally different segments of the society. However, the
Indian film industry screenland encompasses a worldwide name. Her individuals like

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to play hockey and cricket, and therefore the Indian Premier League (IPL) has
gathered loads of talent over the years.

lifestyle:

India’s economy has been growing for the past few years, and it's exaggerated the
expansion of the center category. Resultantly, the quality of living of individuals is
up. per a study by UN agency, one in each 5 individuals is poor. The country remains
facing a severe crisis of poorness.

Overview of the country:

Overview: In 2019 India was the quantity five economy within the world in terms of
GDP (current US$), the quantity fifteen in total exports, the quantity eleven in total
imports, range|the amount|the quantity} 142 economy in terms of GDP per capita
(current US$) and therefore the number forty four most advanced economy per the
Economic quality Index (ECI).

Exports: the highest exports of India area unit Refined fossil oil ($39.2B), Diamonds
($22.5B), packaged Medicaments ($15.8B), jewelry ($14.1B), and Cars ($7.15B),
commercialism principally to u. s. ($55.3B), United Arab Emirates ($28.6B), China
($17.4B), urban center ($11.5B), and Singapore ($9.53B).

Imports: the highest imports of India area unit Crude fossil oil ($92.7B), Gold
($33.8B), Coal Briquettes ($24.9B), Diamonds ($21.4B), and fossil oil Gas ($16.4B),
commerce principally from China ($72.6B), u. s. ($33.7B), United Arab Emirates
($26.8B), Saudi Arabia ($25.1B), and Asian country ($19.8B).

Trade: In Gregorian calendar month 2021, the highest exports of India were fossil oil
product ($3.62B), Pearl, Precs, Semiprecs Stones ($2.38B), Drug Formulations,
Biologicals ($1.47B), Iron And Steel ($1.42B), and Gold And Oth Precs Metl Jwlery
($970M). In Gregorian calendar month 2021 the highest imports of India were
Petroleum: Crude ($8.2B), Gold ($6.24B), fossil oil product ($2.67B), Pearl, Precs,
Semiprecs Stones ($2.47B), and Coal,Coke And Briquittes Etc ($1.99B).

Import method of India

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In India, the export of product is dominated by the Foreign Trade (Development &
Regulation) Act, 1992 and India’s Export Import (EXIM) Policy.

Importers ar required to register with the DGFT to induce associate bourgeois

bourgeois Code selection (IEC) issued against their Permanent Account selection
(PAN), before taking part in EXIM activities. once associate IEC has been obtained,
the provision of things for import ought to be famous and declared.

The Indian Trade Classification – harmonic System (ITC-HS) permits for the free
import of most merchandise whereas not a special import license.

Certain merchandise that fall into the subsequent classes need special permission or
licensing.

1) licenced (Restricted) things – licenced things will solely be foreign once getting
associate import license from the DGFT. These embody some goods like precious and
semi-precious stones, product associated with safety and security, seeds, plants,
animals, pesticides, prescribed drugs and chemicals, and a few electronic things.

2) Canalized things – Canalized things will solely be foreign via such transportation
channels and strategies, or through government agencies like the State

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commercialism Corporation (STC). These embody rock oil product, bulk agricultural
product like grains and vegetable oils, and a few pharmaceutical product.

3) Prohibited things – These merchandise square measure strictly prohibited from

import and embody animal oil fat, animal organic compound, wild animals, and
unprocessed ivory.

Procedures:

All importers should follow elaborate customs clearance formalities once

importation merchandise into Asian country. A comprehensive summary of EXIM
procedures are often found on the Indian board of General Valuation’s web site.

Bill of Entry

Every bourgeois is needed to start by submitting a Bill of Entry below Section forty
six. This document certifies the outline and worth of products coming into the
country. The Bill of Entry ought to be submitted as follows:

1) the initial and copy for customs

2) a copy for the bourgeois

3) a copy for the bank

4) a copy for creating remittances

Under the Electronic information Interchange (EDI), no formal Bill of Entry is needed
(as it's recorded electronically) however the bourgeois is needed to file a load
declaration once prescribing particulars needed for process of the entry for customs
clearance. Bills of Entry are often one in all 3 types:

Other non-EDI documents:

If a Bill of Entry is filed while not victimisation the Electronic information Interchange
system, the subsequent documents also are typically required:

 Signed invoice;

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  Packing list;
 Bill of lading or delivery order/air waybill;
 GATT declaration form;
 Importer/CHA declaration;
 Import license wherever necessary;
 Letter of credit/bank draft;
 Insurance document;
 Industrial license, if required;
 Test report in case of chemicals;
 Adhoc exemption order;
 DEEC Book/DEPB in original, where applicable;
 Catalogue, technical write up, literature in case of machineries, spares or
chemicals as may be applicable;
 Separately split up value of spares, components, and machinery; and,
 Certificate of Origin, if preferential rate of duty is claimed.

Basic Customs Duty

Basic Customs Duty (BCD) is the standard tax rate applied to goods, or the standard
preferential rate in the case of goods imported from specified countries.

The rates of customs duties are outlined in the First and Second Schedules of the
Customs Tariff Act, 1975.

SWOT Analysis:

SWOT analysis (or SWOT matrix) could be a strategic coming up with technique wont
to facilitate establish the strengths, weaknesses, opportunities and threats related to
business competition or project.

Strengths:

1. Asian country incorporates a nice men

2. there's a high share of cultivatable land

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3. Notes on the varied nature of the economy.

4. this can be an outsized communicatory population and therefore the handiness of

skilful labor

5. A stable economy isn't littered with external changes

6. The intensive educational activity policy is that the third largest reservoir of
engineers

Weakness:

1. The labor pool concerned in agriculture is extremely high, representing solely

twenty third of gross domestic product

2. 1 / 4 of the population below the personal income

3. High pct

4. difference within the current socio-economic conditions

5. Poor infrastructure

6. Low productivity

Opportunities:

1. The scope of the entry of personal corporations in numerous sectors for business.

2. Foreign direct investment flows square measure seemingly to extend in several

sectors.

3. it's potential to earn massive currencies within the IT and ITES sector.

4. Invest in R&D and engineering style.

5. The biotechnology space.

6. massive population of Indian diaspora abroad (NRI).

Threats:

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1. Depression of the worldwide economy

2. High business deficit

3. Government intervention in some states is threatening

4. Volatility in petroleum costs worldwide

5. Increase in import invoice

PESTLE analysis of India based on export import.

Political factors:

India has the world’s democracy with over one.4 billion individuals. the overall public
and therefore the political parties respect the political election method, and that
they settle for the nomination. She incorporates a stable political surroundings
attributable to the honest election method. the steadiness has vie a major role in
attracting a great deal of FDI (foreign direct investment).

Economic factors affecting:

Export and import:India’s high imports square measure precious stones, pearls,
electronic product, gold & silver, crude fossil oil, and lots of a lot of. She trades her
imports and exports with Qatar, the USA, Asian nation, Schweiz, UAE, and China.

Social factors affecting:

India has the world’s ordinal largest client market comprising of one.4 billion
individuals. the massive client market provides an excellent for foreign international
corporations to push their products/services there. That’s why several investors and
businesses square measure showing an excellent interest within the Indian market.
most significantly, she provides a excess of low-cost men to foreign corporations.

Technological factors affecting India:

According to AN estimate, Asian country is that the third most technologically

developed country within the world. That’s why the world’s leading technical school

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corporations like Facebook, Google, Microsoft, Amazon, Apple, and lots of others
have established their offices and finance within the country.

Legal factors affecting India:

Businesses and corporations operate below the businesses Act 2013. Asian country
has several laws and laws for workers to influence differing kinds of problems. Like
Payment of Bonus Act 1965, Maternity profit Act 1961, Industrial Disputes Act 1947,
and Employees’ Insurance Act 1948 square measure a number of the highest.

Environment factors affecting India:

India has created intensive technological and economic progress over the years,
however it's done therefore at the environment’s value. a number of the many
environmental challenges the country is facing square measure contaminated rivers
with client waste, decreasing multifariousness, depletion of resources like water and
forests, floods, and water and pollution.

Problems:Inexperience, unskilled and unreliable persons square measure within the

company. this can be the most lickings of the corporate.Personal care isn't in
satisfactory level.There is no thanks to get effective customer’s feedback as a result
of they need no channel to gather this kind of knowledge.Employee productivity is
therefore low. there's no decent trained worker.Employee performance isn't up to
the extent.PRAN isn't concern concerning worker satisfaction.so that productive
goes low.Service department isn't reliable, in order that client dependability from
the corporate goes down.

Conclusion: India could be a in no time growing free economic system. we've low-
cost labor scrutiny to alternative countries, therefore PRAN-RFL is manufacturing
prime quality merchandise than others at a lower value. So, they're conducive our
economy by initiating such a business that's satisfying our would like in addition as
doing business on the far side the frontier. PRAN-RFL is earning valuable foreign
currencies within the country each year by mercantilism their merchandise.

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 References

 www.pranfoods.net
 www.rflbd.com
 https://en.wikipedia.org/wiki/PRAN-RFL_Group
 www.dokumen.tips
 www.quara.com

Bibliography (website)

 OEC - The Observatory of Economic Complexity. 2021. India (IND) Exports,

Imports, and Trade Partners | OEC. [online] Available at:
<https://oec.world/en/profile/country/ind> [Accessed 30 July 2021].
 Briefing, I., 2021. India's Import Policy: Procedures and Duties - India Briefing
News. [online] India Briefing News. Available at: <https://www.india-
briefing.com/news/import-policy-procedures-duties-8728.html/> [Accessed
30 July 2021].
 The Daily Star. 2021. Pran adopts aseptic processing for tomato pulp export.
[online] Available at: <https://www.thedailystar.net/business/news/pran-
adopts-aseptic-processing-tomato-pulp-export-2038317?amp=> [Accessed 31
July 2021].

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