J Component guidelines

MGT 1047: Social Marketing

Component No. 1 :
Abstract
(20 Marks)

• Each batch to identify any one social issue of your choice. Preferably those
discussed in class (50 major issues social marketing can impact)*.
• There shouldn’t be any duplication of the social issue chosen. So register
the topic early (latest by 9th Aug 2021) with the course faculty. Topics will
be registered on first come first serve basis.
• Each team will have to submit a minimum of 1000 words abstract clearly
mentioning:
i. Batch No, Team members and team lead (Names with Reg. Nos.)
ii. What the team has in mind about the project?
iii. What they wish to accomplish?
iv. How they are going to accomplish?
v. Why they want to carry out this project?
vi. Where they want to carry out this project?
vii. Who are going to be benefitted?
viii. What will be the contribution of your project to the social well-
being?

• The team leader will submit their abstract (one online document ) latest
by 30th Aug 2021(5 PM).The link to upload the document will be shared
shortly
o Note that no abstracts will be accepted after 30th Aug 2021 , 5
PM and as such abstracts will be disqualified.

• Please note that this work is going to be evaluated as your J component,

and as such, has to be ‘original work’, and not ‘a duplication of already
existing sample / model’. However improvements to the existing projects,
with adequate justification, and value additions can be accepted. So take
this work seriously.
• Maintain the coverpage mentioned in the last page
 *50 major issues social marketing can impact

• Health related behaviors to impact

– Tobacco use
– Heavy drinking
– Fetal alcohol syndrome
– Obesity
– Teen pregnancy
– HIV/AIDS
– Fruit and vegetable intake
– High cholesterol
– Breast feeding
– Breast cancer
– Prostrate cancer
– Colon cancer
– Birth defects
– Immunizations
– Skin cancer
– Oral health
– Diabetes
– Blood pressure
– Eating disorders

• Injury Prevention related behaviors to impact

– Drinking and driving
– Seatbelts
– Head injuries
– Proper safety restraints for children in cars
– Suicide
– Domestic violence
– Gun storage
– School violence
– Fires
– Falls Household poisons
– Environmental behaviors to impact
– Environmental behaviors to impact
– Waste reduction
– Wildlife habitat protection
– Forest destruction
 – Toxic fertilizers and pesticides
– Water conservation
– Air pollution from automobiles
– Air pollution from other source
– Composting garbage and yard waste
– Unintentional fires
– Litter
– Watershed protection

• Community involvement behaviors to impact

– Organ donation
– Blood donation
– Voting
– Literacy
– Identity theft
– Animal adoption

• Financial related behavior to impact

– Establishing bank accounts
– Bankruptcy
– Fraud
 MGT 1047
SOCIAL MARKETING
J COMPONENT

REVIEW I/II/III
Abstract Document/Progress Document/Business Model Plan
Document

Submitted to
Dr. Suraj Kushe Shekhar
Assistant Professor Senior (Grade II)
Department of Technology Management, SMEC, VIT Vellore

Batch #
Slot#
Team Members (Reg.Nos. followed by names; Team Lead’s name to appear
first and should be in bold )