PROPOSAL OF A PRODUCT OR SERVICE

INSTRUCTOR: WILSON ALBERTO PALACIOS

MEMBERS:
DANIEL ALBERTO GUERRERO MENECES
ALEXNDER MOSQUERA HACHITO
WALTER CANTILLO BAENA
LEIDY DENNIS VEGA VALBUENA

SENA MARKET MANAGEMENT

2021

ABRIL DEL 2021.

Servicio Nacional de Aprendizaje – SENA Reservados todos los derechos 2012.

 DESCRIPCIÓN

Through this we intend to make the territories dedicated to agriculture more productive and to generate new
alternatives for the commercialization of a traditionalist product of our country, with an added value that is the
innovation of new flavors with panela as its main base.

VARIABLE DESCRIPTION
Geographic Segmentation
Country: Colombia
City:Jamundí We will sell our product mainly in the Jamundí
Área: valle of Cauca
region to start distribution from there. With the
goal of reaching all households in Colombia
with panel-on

Psychographic segmentation We will offer a product that adapts to the

Lifestyle:healthy life style entire social class, providing benefits to their
Social class: high-half- short lifestyle. Mainly to children as it contains
vitamin C

Behavioral segmentation
We will offer a ready-made product for every occasion,
which adapts to the daily needs of our clients, providing
Loyalty
Benefits them with benefits such as dehydrated fruit with a natural
Occasion
flavor.

Demographic segmentation
Age: 25 to 60 We will present a product that benefits all
Gender:male-feminine people regardless of their religion, gender, age
Religión: Christian-Catholic-
Evangelical
or economic background. And that adapts to
Occupation: farmers-workers- the needs of the family basket

Servicio Nacional de Aprendizaje – SENA Reservados todos los derechos 2012.

 students

Título: disruptive innovation in low-income context : challenges and state of the art national
research in marketing
Autor: da costa nogami. Vitor koki Veloso. Andrés Rodríguez

Servicio Nacional de Aprendizaje – SENA Reservados todos los derechos 2012.

Virtual class attendance

Servicio Nacional de Aprendizaje – SENA Reservados todos los derechos 2012.

Servicio Nacional de Aprendizaje – SENA Reservados todos los derechos 2012.