Centro Agroturístico Regional Santander

PROPUESTA EN IDIOMA
INGLÉS, DE UN PRODUCTO O
SERVICIO

Gestión de Mercados
Ficha. 2348505

Marly Johana Cedano Rodriguez

Aprendiz
 INTRODUCTION

The Blessed fish shopping food project is proposed as a practical option to

provide a minimarket service, with specialized sea and river products,
complemented with groceries and accompaniments according to the marine
and aquaculture segment worldwide, through excellent national and imported
products, fresh, frozen and precooked, with two branches strategically located
in the city, in places close to their place of work and residence.
 MARKET SEGMENTATION

For the realization of the segmentation in the market of shopping food Blessed
fish, we will have characteristics of a specific group of customers that we are
going to embroider I will take into account all variables, I will study what is
related to the product and the customer to understand and form the necessary
resources important and which I will focus, so that in its development is
profitable and which I will divide into the following:

➢ Geographic.
➢ Demographic.
➢ Socio-economic.
➢ Psychographic

To develop all this in the market, it is a viable resource of not so high investment
for the company. It allows us to focus on who are our potential customers and
will help us to a greater focus of the proposed objectives in an efficient manner.
 OBJECTIVE

To make known the market segmentation of my company through commercial

strategies that satisfy the consumer's needs.

Through segmentation we want to know who are our potential customers and
to whom the segmentation is directed, and thus the promotions or sales
incentives, of course without excluding customers with low potential for it would
be made strategies to have a larger audience.

VARIABLE AND CRITERIA IN MARKET SEGMENTATION

GEOGRAPHICAL:

Create a shopping food in the city of Bogota with two POS located in the north
and south zone, specialized in seafood and river products that is dedicated to
the marketing of different types of fresh and frozen fish, which exist in each of
the regions of the country and the world being a self-sustainable innovative
point of sale, with several distribution channels.

DEMOGRAPHICS:

The gender of the people to whom our product is targeted can be focused on
both men and women.
There are age groups in the population that share similar tastes and thus
segment the market: the age group that belongs to the product you want to sell
are children, adolescents, youth, adults, seniors, or a subgroup within these.

SOCIO-ECONOMIC:

The salary range and social stratum to consume our product is relevant since
I intend my products to be of equal price to any other protein so that people
consume it more frequently.

PSYCHOGRAPHIC:

People who intend to improve their quality of life, athletes and people with
different health conditions, who require a special diet or not, who prefer to
consume fresh products, selected and of great variety, who buy and seek new
experiences with products different from the ones they are used to.