Appendix

1.0 Executive Summary

Overview
SERIOUS NO JOKES TRADING is a Fresh Mini Market,that sells Meat Products &
Vegetables that was launched in 2021.We sell a wide menu of meats & fresh vegeatbles
to customers including medium- and high-income residents of Oshikwiyu-
Omungwelume as well neighboring villages.The market is established and owned by its
founder Helena Shaduka.
Products and Service
We sell beef, poultry, fresh pork and fish producs and well as fresh vegetables.
The Market
With the increasing demands of meat and fresh vegetables every day as everyday
food.The demand of our products never decrease.We have establishlised a competitive
edge through our uniques positioning and establishing relationships with the best
suppliers of meat as well as vegetables.
Mission
We aim to serve and highest quality meats and Fresh Vetables to our customers. We
want to respond to a necessity which demand is rising in an increasingly competitive
market, by offering excellence.
Vision

- To meet and exceed the expectations of our customers, aiming to improve our trade
relations.
- To anticipate market trends and forecast our customers’ s future needs, and to
maintain our business innovation and development.
- To establish a highly trained, satisfied and valued workforce, whilst promoting
professional and personal development

Target Market Segment Strategy

Our Market segmentation is based on the specific market opportunity in ourarea. While
low-income households are perfectly content with purchasing our products.
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Sales Forecast
The business will grow after startup from its own cash flow. Significant growth is
possible in the initial target markets or move to a larger facility with all necessary
equipments to keep the products cool and fresh.

FUNDING

N$ 25 000 of funding is needed over the next year for renovations, furniture, kitchen
equipment, liquor license, food, & restaurant supplies, working capital, marketing, and
personnel

CONCLUSION

This business plan contains an overview of all the planning that is required for this
business. Location, staff, food, service quality, etc. are some important aspects that the
owner of the restaurant will focus on. Strategic plans for marketing, human resources,
and menus will be prepared as mentioned above.

With the growing demand for high-quality food and great service, we will capitalize on
its proximity to build a core group of repeat customers.

We believe that this concept will provide experiences to the local customers.

We believe that its prospects for establishing and continuing a successful restaurant in
this community are excellent.

We are seeking a relationship with lenders/investors that can help to grow the business.

We value your time and hope that you’ve learned all about the vision, goals,
opportunities, and value.

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