Comercial 1

1. What is the main claim of the advertisement? (Hint: for most

advertisements, the main claim is that you should buy something.)

2. The main claim is to buy a car.

3. Does the advertisement provide any reasons for the claim?

4. There are no reasons

5. Does the advertisement provide any evidence? For instance, are
there any facts, statistics, experts (doctors, scientists, government
officials), or anecdotes (first hand experiences) to support the
claim? If so, list them and be specific.

6. No there is no evidence
7. What types of appeals does the advertisement use? Pathos
(causing an emotional reaction), Ethos (showing its sources for
information, acknowledging alternative viewpoints, and providing
credible testimony), or Logos (providing clear reasons and
evidence, appealing to the viewers intellect or rational mind).

8. It uses straight Pathos

9. Based on your answers, who is the audience for this
advertisement? Some things to consider when thinking about
audience appeal are the following. Note: not all of these are always
relevant, and there may be other relevant conditions that are not
listed. For instance, some ads may have nothing to do with one's
religion, but it is still important to consider these conditions to begin
thinking about the target audience.
10. Based on my answers I would say young adults. 1 They gave
no facts. Some young adults when they see a car only care about
looks they don’t care about it itself by using dogs instead of
humans they will watch it more because who can’t help looking at a
dog.

Comercial 2
 1. What is the main claim of the advertisement? (Hint: for most
advertisements, the main claim is that you should buy something.)

2. The main claim is that you should buy fords Ranger truck
3. Does the advertisement provide any reasons for the claim?

4. Yes, they show that it far passes what they expected the truck to
do
5. Does the advertisement provide any evidence? For instance, are
there any facts, statistics, experts (doctors, scientists, government
officials), or anecdotes (first hand experiences) to support the
claim? If so, list them and be specific.

6. Yes there are many facts given most of the commercial is only
facts they also show facts visually. They go over the gears how
much weight it is pulling. They also go over the barring design and
how it distributes the weight throughout the entire truck.
7. What types of appeals does the advertisement use? Pathos
(causing an emotional reaction), Ethos (showing its sources for
information, acknowledging alternative viewpoints, and providing
credible testimony), or Logos (providing clear reasons and
evidence, appealing to the viewers intellect or rational mind).

8. It uses Logos, and Ethos

9. Based on your answers, who is the audience for this
advertisement? Some things to consider when thinking about
audience appeal are the following. Note: not all of these are always
relevant, and there may be other relevant conditions that are not
listed. For instance, some ads may have nothing to do with one's
religion, but it is still important to consider these conditions to begin
thinking about the target audience.
10. The target audience is hard working men, Men that do a lot of
building, or gardening.

Comercial 3

1. What is the main claim of the advertisement? (Hint: for most

advertisements, the main claim is that you should buy something.)
2. The main claim is to buy an Audi car
3. Does the advertisement provide any reasons for the claim?

4. no
5. Does the advertisement provide any evidence? For instance, are
there any facts, statistics, experts (doctors, scientists, government
officials), or anecdotes (first hand experiences) to support the
claim? If so, list them and be specific.

6. no
7. What types of appeals does the advertisement use? Pathos
(causing an emotional reaction), Ethos (showing its sources for
information, acknowledging alternative viewpoints, and providing
credible testimony), or Logos (providing clear reasons and
evidence, appealing to the viewers intellect or rational mind).

8. It uses Pathos, In Saudi Arabia women weren't allowed to drive

until the year 2017 but able to get license until 2018.
9. Based on your answers, who is the audience for this
advertisement? Some things to consider when thinking about
audience appeal are the following. Note: not all of these are always
relevant, and there may be other relevant conditions that are not
listed. For instance, some ads may have nothing to do with one's
religion, but it is still important to consider these conditions to begin
thinking about the target audience.
10. Women are the audience. The commercial mainly focuses on
women driving the car.