YAHAV AGRIPRENUERS

BE EMPOWERED TO EMPOWER
BUSINESS PLAN
20TH DECEMBER 2019

CONTACT INFORMATION
Yahav Agripreneurs
yahavagripreneurs@gmail.com

+254718624989
www.yahavapriprenurs.com
100 Rongai,
Nakuru, Kenya

YAHAV AGRIPRENUERS 1
Table of content
Introduction…………………………………………………………………………….1
1.0. Executive summary………………………………………………………………….2
1.1. Ownership of the project………………………………………………………2
1.2. Participating Associates…………………………………………………………2
1.3. Development Cost…………………………………………………………….….2
1.4. Purpose of the Initiative……………………………………………………....2
1.5. Poultry development……………………………………………………….…..2
2.0. Production Methodology………………………………………………………….3
2.1. Supply chain production………………………………………………………..3
2.2. Implementation approach…………………………….……………………….4
1. Pilot phase……………………………………………………………………..5
2.Phase one……………………………………………………………………….6
3.0. Long term plans…………………………………………………………………………7
3.1. Egg collection plant…………………………………………………………………7
3.2. Meat processing plant…………………………………………………….………8
3.3. Feed processing plant……………………………………………………….…….8
3.4. SACCO/Microfinance.……………………………………………………….…….8
4.0. Financial Assessment………………………………………………………………….9
4.1. Prelaunch phase budget…………………………………………………………..9
4.2. Phase Budget…………………………………………………………………………..10

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Introduction

Indigenous chicken in Kenya are about 32 million according to (KNBS 2010), they are kept by over 81% of
the rural communities in small scale of up to 50 birds mainly under free range system. This venture
doesn’t require a lot of space; therefore, it can easily be started by women, youths and children or even
men after retiring from their official jobs.

These chickens are hardy and thrive under harsh environment with minimal inputs. They get most of
their feeds from scavenging and may occasionally benefit from kitchen, household and agricultural
waste. Indigenous chicken in Kenya are about 76% of the total poultry population and produce about
55% and 47% of the total meat and eggs respectively. Productivity is still low due to factors which
include; genotype, poor nutrition, diseases and management.

Yahav agriprenuers program therefore seeks to address these issues by;

1) Giving farmers asset-based loans.

We shall give farmers who have registered and successfully completed the training two improved
kienyeji birds plus a cage. We shall give 2-3 months old hens that have been vaccinated. We expect
that with the training the farmers will be in a position to have over 60 birds after 6 months and
therefore shall be required to give back 4 chicken to serve the purpose of impacting other farmers.
The cage will be 1000ksh, they will be required to make a down payment of 300ksh and complete
the remaining amount in the next six months. The program shall be rolled out after every six
months.

2) Supplementation of feeds.

We are hoping to train our farmers on how to rare red worms to provide protein to the existing feeds
that they consume from free range system. Protein is mainly the lacking food component in the free-
range system of chicken rearing. Also providing clean drinking water to the birds.

3) Strictly following all vaccination program on the birds.

Chicken mortality rate is normally very high during brooding stage, mainly due to diseases, predators,
pests and lack of proper feeding program. Therefore, we shall take maximum care of the birds during
the brooding stage and by the time we are giving them out to the farmers they will have already been
vaccinated, we shall respond promptly to any disease alert. It is also during our trainings that we shall
advice the farmers to observe high standards of hygiene ensuring the cage is frequently cleaned and

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also the feeders and water cans. Since aloe vera is locally available we shall advice our farmers to mix
with water to prevent coccidiosis, improve the immunity response and growth performance.

4) Providing a cage

We shall provide cheap affordable chicken cage for the farmers who can’t afford to construct one. This is
to ensure the birds are safe from harsh climatic conditions and predators.

In the long run all this are aimed at helping the youths and women whom we are targeting experience
increased productivity of eggs and meat from their chicken. This will not only boost their nutrition but
also help in alleviating levels of poverty. The women will now be able to afford school fees for their
children from the proceeds gotten from selling eggs and meat.

1.0. Executive Summary

1.1 Ownership of the project

Established in 2020, owned by Yahav Agripreneurs. The company was developed to beneficiate small
scale poultry keeping by women, youths and children in Sub Sahara Africa but first starting with Kenya,
Nakuru County. The aim of the project is to;

I. Fast track food security

II. Empower women and youths
III. Alleviate poverty
IV. Raise the standards of living
V. Enhance rural development
VI. Create jobs for the populous unemployed population.

1.2 Participating Associates

1.3 Development costs

The funding of the project can be broken down as follows;

a) Training and capacity building

b) Purchasing of the initiate seed first patch of the birds
c) Construction of poultry cages
d) Monitoring and supervision/ Extension services.
e) Administrative and operational cost

1.4 Purpose of the initiative

According to the report released by United Nation in 17 th July 2019, the world population is expected to
rise to 9.7 billion people by 2050, the demand for food is therefore expected to increase. The world is
therefore looking for innovations that will make this achievable. With the increasing poverty levels
among the poor and the increasing inequality gap between the poor and the rich, there is need to come
up with innovative ways of narrowing this gap.

Kenya is no different from this world phenomenon. Elements such as global warming, poverty,
unemployment and sky rocketing inflation are contributing factors to this problem. With the
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promulgation of Kenya’s new constitution in 2010 that gave birth to the devolved system of
government. The county government are now taking initiatives of launching strategies for rural
development. The president also launched the Big Four Agenda in 2018 which amongst them was Food
Security and with agriculture being the backbone of our country’s economy contributing about 25% of
the GDP. It also generates 60% of the country’s foreign exchange and provide employment to about 70%
of the total population.

The growth of this sector in recent times has been too slow compared to the first two decades of
independent Kenya. The main constrains to agricultural growth has been inaccessibility of credit by
farmers especially the small-scale farmers that accounts for 75% of the total agricultural output and 70%
of the marketed produce. Existing literature shows that many commercial banks avoid the sector as they
term it has more risky venture.

1.5 Poultry development

From our study of Nakuru country, Rongai sub-county poultry sector we developed poultry master plan.
The plan covered the following areas;

i. Capacity building
ii. Incubation and breeding of improved Kienyeji Chicken then distribution.
iii. Construction of cheap, portable chicken cages.

2. Production Methodology.

2.1. Supply chain of production for the purpose of this study.

Training
Chicken and
and
cage
capacity
allocation
building

Hatching Extension
and ansd
Brooding supervision

Market
facilitation

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 I. Training and capacity building

We shall carry out a three months/10 session training on how to keep and manage improved kienyeji
chicken. Most of our trainings shall be outdoor trainings. We shall have one field trip away from our
locality to enable our farmers to have a commercial view of this venture and feel motivated to start and
upscale.

Our trainings shall be conducted on Saturday for convenience and to ensure availability of the registered
members, each session shall take 3 hours from 2:00pm to 5:00pm.

At the end of the program the farmers shall be awarded certificates as an indication of the successful
completion of the program.

II. Chicken and cage allocation.

A ceremony shall be done during the awarding of the certificates, local authorities from the ministry,
area chief and MCA shall be invited. Our partners and sponsors shall also be in attendance.

Every member how has successfully completed the program shall be given 2 chicken and a cage for
those who do not have a properly constructed chicken cage/house.

This shall be given on credit basis; we shall however offer flexible repayment system that allows them to
repay their loans in terms of chicken. Our projections indicate that after six months each farmer should
be having at least 60 chickens and are therefore supposed to return 4 one, two or three-month old
chicken to run the program. The farmer can now permanently own the remaining stock. That will not
mark the end of our contract though, we shall continue offering our trainings and encouraging our
farmers to scale up.

For those who will take our cage, they will first pay a deposit of 300ksh and later on complete the
remaining amount of 700ksh within the next 6 months.

Our initial stock of chicks shall be obtained from KALRO, Naivasha or Njoro.

III. Extension work

We shall have the record of each of our farmer, we shall be making monthly field visits to check the
progress and advise accordingly in case we find any arising issue. In case the farmer has any query they
will call us and we shall be ready to advise them accordingly.

IV. Market facilitation

We shall offer market facilitation to our farmers and since they produce in groups it will be easily to
have structured market since they can sell in bulks. Each training group shall form a farmer group and
each farmer group shall have a leader, we shall be communicating with the leaders to inform them of
the available market and keep them informed about market fluctuations and any latest market
information that might be of importance to them.

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 V. Hatching and brooding

We shall get our first stock of birds from KALRO, after which we shall start our hatchery to cut on the
cost of production especially when we shall have started operating in scales.

We want this project to be as sustainable as possible therefore there is a big need to run it as a business,
therefore to build impact there is need to cut on this cost

The structure of the cage. ‘

2.2. Implementation approach

This program shall be implemented in phases, because we seek to establish a sustainable program

The community being our business model and due to its dynamic nature, we shall make necessary
changes during the implementation period that are in line with the program’s agenda.

We shall therefore start off this program with a pilot phase, then the first phase or the actual phase will
follow thereafter.

a) Pilot phase

The pilot phase shall target 40 women and 10 youths.

We shall work with registered women and youth groups. Each group must have a point person who will
be a linkage between the group and us.

They will first undergo a rigorous training which seeks to change their mentality towards farming from
subsistence to business and more so chicken farming which in my community is mainly left for kids and
less regarded as a way of making money.

The training will also seek to disseminate knowledge on best practices on chicken rearing for maximum
productivity and to fetch profits

After successful completion of the 3 months, 10 session training we shall have a ceremony.

It is during this ceremony that we shall award certificates and give the chicken and cage to all those who
successfully completed the training.

Below is the structure of our operations with timelines.

Activity Sep Oc Nov Dec Jan Feb Mar April May Jun Jul Aug
t

Hatching and brooding

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 Training and capacity building

Chicken cage construction

Chicken and cage allocation

Extension services and supervision

Market facilitation

Expected output from the pilot phase;

 40 women and 10 youths to be empowered through training on chicken rearing as a source of

livelihood.
 To have each allocated two chicken and a cage and receive a certificate
 After 6 months we expect each one of them to have a minimum of 60 chicks and chicken and a
maximum of 100chicks and chicken.
 Performance report produced on biannual basis and one evaluation report at the end of the
program
 Job creation and empowerment to the youths who will be constructing the chicken cages.

a) Phase 1. (Official launch)

After getting output from our pilot program we shall then officially launch the program

The official launch shall be done on June 2021 and we hope to have achieved our agenda by November
2021. We shall be targeting over 500 women and youths during this launch within Nakuru county.

In this particular phase we shall be looking forward to scaling up this initiative to reaching out to more
women and youths.

This will mark the birth of our program and we shall incorporate more partners to help us in achieving
the agenda of our program. We hope to achieve the aims of the program per phase on a period of 6
months or half a year program.

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 Activity Sep Oc Nov Dec Jan Feb Mar April May Jun Jul Aug
t

Hatching and brooding

Training and capacity building

Chicken cage construction

Chicken and cage allocation

Extension services and supervision

Market facilitation

Multi-stakeholder annual meeting

Annual chicken clinic camp

It is during this phase that we shall also introduce the annual multi-stakeholder meeting that shall be
taking place on February of every year and the annual chicken clinic camp that will bring on board all
organizations both private and public in the poultry value chain.

Expected output;

 Empower over 500 women and youths on poultry best practices that will earn them profit to
enable them meet basic needs and pay school fees to their children
 Create job opportunities to youths since they will be involved in the construction of the chicken
cage and be contracted to construct poultry structure for those who want to upscale.
 Engage our partners in starting an annual chicken clinic camp that will bring all poultry services
and products nearer to the reach of the farmers.

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  Acquire an incubator to hatch eggs and produce chicks that will serve the interest of the
farmers. To help in increasing the impact and the outreach of our program and make it more
sustainable.
 Performance report produced on biannual basis and one evaluation report at the end of the
program.

3.0 Long term plans

3.1. Egg collection plant.

We are looking forward to having a common egg collection point for eggs from our farmers. This will
provide an organized/structured market for the eggs produced by our farmers.

This will solve the problem of cartels and help farmers in easy market access, due to quality and quantity
of the eggs hence allowing the farmers to fetch good prices for their produce. The collection point will
serve the purpose of;

 Common collection point for eggs produced from the locality

 Ensuring quality and quantity since the eggs will undergo sorting and grading
 Candling to separate fertilized eggs from unfertilized eggs. Fertilized eggs will be supplied to
farmers doing incubation, while the rest will be consumed.
 Easy access to structured markets due to branding of the eggs produced.
 Creating job opportunities within the locality, for those who will do collection, sorting, grading,
packaging, candling and distribution.

3.2. Meat processing plant.

When we shall have reached out to a high population of farmers and when the farmers will have started
producing in the required scales, we shall set up a meat processing plant. The chicken will be slaughted
from this point, then packaged and distributed to outlets, especially supermarkets, hotels, hospitals,
schools and other public and private institutions. This plant is aimed at serving the following purpose;

 Providing a ready structured market for the farmers mature chicken. The birds shall be bought
according to their weight.
 This will in a big way get rid of cartels who buy the chicken from the farmers at very low prices.
Hence farmers will be assured of their returns.
 Create job opportunities for those who will be doing the collection, slaughtering, packaging,
branding and distribution to the markets.

3.3. Feed processing plant.

Through our empowerment program farmers will significantly increase their stock of birds and hence
more quality feeds shall be a necessity to sustain the stock and to ensure fast maturing so that they can

YAHAV AGRIPRENUERS 10
gain more value from their birds, since the main aim of our program is to train our farmers to do farming
as a business.

We are therefore looking forward to solving this problem when it starts rooting out by erecting a quality
feed processing plant that will supply our farmers with feeds at affordable prices, since most chicken
feed that are available in the market are very expensive an some are not well formulated. The plant will
solve the following constrains;

 Provide our farmers with high quality and affordable feeds.

 The plant will be a ready market to some of the farmers produce such as maize.
 Create job opportunities mainly for the youths from the locality.

3.4. SACCO/Microfinance institution.

Majority of the youths and women do not have access to financial services, and the main problem is due
to the fact that they do not have a bank account and there is minimal awareness on the benefits of
banking and the need for saving.

We therefore hope to empower them further on these services by opening up a microfinance institution
that will bring these services closer to them, we shall also train them on the importance of saving.

One of the main reasons why most small-scale farmers do not achieve growth in agriculture is due to
lack of credit. Most financial institutions in Kenya do not give credit to small scale farmers citing issues of
lack of security and risky nature of agriculture. Farmers can’t therefore buy necessary inputs resulting to
fall in agricultural productivity, leading to low outputs and decreased farmers income.

We are therefore looking forward to opening a Sacco and encourage farmers to save through their
respective groups what they get from their sales of agricultural produce.

They can get access to credit services after saving for 3 months and they can borrow up to 3 times of
what they saved. This will mainly go to expansion of their poultry business and other agricultural
enterprises.

4.0 Financial Assessments.

4.1. Pre-launch Phase budget.

Pilot phase Budget

Training and capacity building
Writing materials 100*50 5000
Training materials 2000
Field visit cost (logistical charges) 30,000
Facilitators charges 3*3300 10,000
Subtotal costs 47,000
Hatching and brooding

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Chicks 100*120 12,000
Feeding and vaccination 20,000
Brooding structure and holding area 50,000
Subtotal costs 82,000
Chicken cage construction
Materials + Labor 50*700 35,000
Subtotal costs 35,000
Extension services and supervision
Logistical costs for 6months 20,000
Drugs, dewormers and supplements 10,000
Subtotal costs 30,000
Market facilitation
Logistical costs and contract preparation 5,000
Subtotal costs 5,000
Pilot launch ceremony 50,000
Miscellaneous costs 21,000
Total Pilot phase budget 270,000
Sources of funds
Seed capital from directors 120,000
Internally generated capital from the project 0
County government of Nakuru support 100,000
Others 40,000
Registration fee from members 50*200 10,000
Total Pilot phase budget 270,000

4.2. Phase 1 Budget

Phase One
Training and Capacity Building
Writing materials 100*500 50,000
Training materials 5,000
Field visits (logistical costs) 100,00
0
Sub Total 155,000

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Hatching and Brooding
Incubator 1000chicks 100,00
capacity 0
Eggs 34trays*600 20,400
Feeding and vaccination 150,00
0
Sub Total 270,000
Chicken cage construction
Materials and labor costs 500*700ksh 350,00
0
Sub Total 350,000
Extension services and
supervision
Logistical costs 50,000
Drug, Dewormers & 100,00
Supplements 0
Sub Total 150,000
Market facilitation
Developing MOU and org. 10,000
meetings
Sub Total 10,000
Lunching ceremony 200,000
Multi-stakeholder annual 100,000
meeting
Annual chicken clinic camp 200,000
Total Phase one budget 1,435,000

Sources of funds
Internally generated revenue 200chicks*400ks 80,000
chicks h
Chicken cages 1000*500 500,00
0
County government of Nakuru 300,00
0
Registration fee from members 500*200 100000
Others 455,00
0
Total 1,435,000

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