Instructional television 

(ITV) is the use of television programs in the field of distance

education. Educational television programs on instructional television may be less than one half
hour long (generally 15 minutes in length) to help their integration into the classroom setting.
These shows are often accompanied by teachers' guides that include material to help use this
program in lessons. Instructional television programs are often shown during the daytime
on Public Broadcasting Service (PBS) stations in the United States. However, fewer public
television stations devote their airtime to ITV today than they do in the past; these days, ITV
programs are either seen on a digital subchannel of Non-commercial educational public
television station, or passed on to a local Educational-access television channel run by a Public,
educational, and government access (PEG) cable TV organization.

Educational television or Learning show is the use of television programs in the field

of distance education. It may be in the form of individual television programs or
dedicated specialty channels that is often associated with cable television in the United
States as Public, educational, and government access (PEG) channel providers.
There are also adult education programs for an older audience; many of these are instructional
television or "telecourse" services that can be taken for college credit. Examples of these
include Open University programs on BBC television in the UK.
Many children's television series are educational, ranging from dedicated learning programs to
those that indirectly teach the viewers. Some series are written to have a specific moral behind
every episode, often explained at the end by the character that learned the lesson.
In the social aspects of television, several studies have found that educational television has
many advantages. The Media Awareness Network, explains in its article, The Good Things
about Television, that television can be a very powerful and effective learning tool for children if
used wisely. The article states that television can help young people discover where they fit into
society, develop closer relationships with peers and family, and teach them to understand
complex social aspects of communication.[1]
Mexican TV producer Miguel Sabido pioneered in the 1970s the use of telenovela to
disseminate the government's policy views to mass audiences. The "Sabido Method" has been
adopted by a number of countries, including India, Kenya, Peru, and China.