FRUGAL MEDICAL INNOVATION - AMRUTHANJAN

INTRODUCTION:
The term ‘frugal innovation’ mentions how innovative and creative inventions can be made
using scarce resources by ordinary people on a shoestring budget. India which is one of the
oldest surviving civilizations has many frugal innovations since the dawn of science like the
potter’s wheel, bricks, ox-cart, chariot, Ayurveda etc., . In India the word “frugal innovation” not
only defines simple low cost improvised solutions created using minimum resource by untrained
people but a mind-set popularized by Buddha, Gandhi, Dalai lama to research for day to day
challenges using basic physical, mental and natural resources. In one sentence their summary of
techings was “simple living, high thinking”. This motto is shared by all people and researchers of
India and has contributed to the cheapest products and projects like Chandrayan, Mars orbiter,
Brahmos Missile, PSLV& GSLV satellite launchers and most importantly our Software industry
( BPO, KPO, ITES, IT, ILT) which are known for its simple economic value and high technical
values. One fine example is the age old ayurvedic medicine that is used as cure all body pain
killer called “Amrutanjan”.

DESCRIPTION:
Ayurveda is an ancient medical science meaning ayur=life and veda=science dating back to more
than 5,000 years BCE. It is a plant based medical system (Botanical medicine) hence there is
minimum toxic side effects of medication. The cure all body pain killer medicine “Amrutanjan”
meaning Amruth = Amrosia Anjan= balm can be used on any part of the human body. It is a
balm made by mixing Vaseline with nectar extracted from “Eucalyptus” tree leaves. This
medicine cause’s heat gain and pain relief from any part of the human body it is rubbed on.

WHY FRUGAL:
This medicine can be prepared by any person and does not need any training, skill or education.
The leaves of “Eucalyptus” tree are collected and boiled with water in a closed vessel. The
decoction is filtered and heated further with more leaves added to it to make it more thick liquid
and strong in nature. The thick residue is then thoroughly mixed with Vaseline and stored in
plastic bottles. It can have a shelf life of many decades of years. The budget for production is
frugal and the product life is for a life time.

HOW DOES IT WORK:

The general nature of Eucalyptus nectar is to generate heat and pain relief to any part of the body
where it is applied by penetrating deep into the body muscle tissue. It causes healing by creating
heat by endothermic reaction in the muscle tissue which also promotes good blood flow to the
part of the body that is pained.

HOW DOES IT MAKE THINGS MAKE BETTER 

The balm Amruthanjan gives quick relief in body pains, sprains, sores, nasal congestion and cold
stress. It is made of natural botanical resources. Although the medical science stream Allopath
prescribes various pain relief medicines for each part of the human body, it can be replaced by a
single body pain relief medicines which is both natural, economic, home made and without any
side effects.
CLOSE 
Although “Amrutanjan” is a eons age old homemade botanical medicine, it was commercially
made by a Telugu poet called “kasinaduni Nageshwer rao” in a company situated in the city of
Mumbai in the year 1893. With a history of 125 years and a worldwide market worth of more
than 10 billions of dollars it proves that a frugal homemade invention can be world leader in
medicine industry. It’s success story will also boost the morale of entrepreneurs of India to look
at their own science roots to create world market leading products and technologies (Indigo
colour, Kashmir Shawl, Iodine anti fungal, anti viral and anti bacterial medicine)

REFERNCE
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1940s: Portrayal of the East. Ashgate Publishing Ltd. p. 206. ISBN 0754656047, ISBN 978-0-
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Trade Exchanges from 3000 B.C. to the Present Day. Vikas. p. 566. ISBN 0706926099, ISBN
978-0-7069-2609-5.
7. "Amrutanjan becomes Amrutanjan Health". The Hindu: Business. November 13, 2007.
Archived from the original on 26 October 2008. Retrieved 2008-10-21.
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21.
10. Venkat, Archana (September 28, 2004). "Amrutanjan's Affair with mouth fresheners". The
Hindu Business Line. Retrieved 2008-10-21.
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12. Editor (3 March 2011). "Amrutanjan buys Siva’s Fruitnik fruit juice for Rs 26 cr".
indiabusinessview.