RESEARCH DESIGN

3.1 INTRODUCTION

Research design refers to the strategy that you choose to integrate the different components of
the study in a coherent and the logical way, thereby ensuring the effective addressing of the
research problem. It constitutes the blueprint for the collection, measurement and analysis of
data.

3.2 STATEMENT OF PROBLEM

Today, due to large number products easily available in the market, for a company to sell its
products, increase profits and sales and create an impact on the consumers towards their
products can only be possible through effective means of sales promotions, as accurate sales
promotions help in attracting and influencing consumers decisions. Hence this study is taken
to understand the influence of sales promotions on the purchase intentions of customers.

3.3 TITLE OF THE STUDY

“A study to understand the influence of store promotions on purchase intention of

customers.”

3.4 OBJECTIVES OF THE STUDY

The following are the objectives of the study:

 To study the impact of sales promotions on consumers.

 To study performance of different sales promotion techniques.
 To study the factors which influence the purchase decision of consumers.
 To study the effectiveness of sales promotions.
  To study the customer satisfaction towards Akshaya gold.

3.5 SCOPE OF THE STUDY

This study helps us provides an image of how sales promotions influence towards the
purchase decision of consumers.
The study was conducted in the city of Bangalore and the sample size is collected
from here, and they have been chosen for this study. The influence of sales
promotions towards purchase decision of customers is the key factors for the study
held in Bangalore city. The survey was collected from 100 customers on the
experience and sales promotion elements. The study also intended to know the
customers perception towards purchasing gold and other jewellery. The study appeals
to the people working to the government services, private service business class,
student and people belonging to the other profession.

3.5 LITERATURE REVIEW:

Source of data

 Primary data
 Secondary data

Primary data

Primary data collection though a questionnaire and administered to the consumers.

Secondary data

Secondary data includes both external and internal data. Internal data were company manuals,
annuals reports, brochures, etc. External data are the current information regarding the
company subject is obtained from online sources, magazines etc.
3.6 Sampling method

Convenient sampling was adopted to select the samples.

3.7 Samples size

The samples size for the project is 100 people.

3.8 Field work

For the collection of data, a structured questionnaire has been used. The questionnaire was
prepared in such a way so as to gain insights from the respondents.

3.9 Tools of analysis

For the purpose of understanding the influence of sales promotions towards purchase
intentions of customers. The data collected is analysed using various statistical tools like; bar
graphs, percentage, tables etc.

3.10 Plan of analysis

The data collection from the questionnaire was processed, tabulated and analysed to avoid
wrong interference certain factors like incomplete and dishonest answer were eliminated.

3.11 Limitation of study

All the studies have their own parameters and it is difficult to make a study on assumption
despite of all possible efforts to make the analysis comprehensive, scientific and accurate.
Thus there is bound to be some limitations.

Some of the limitations of the study are:

 Due to time construction and other resource factors such as money, only a hundred
respondents were selected.
 The area factor is also another limitation. As the scope of the study was limited to
only Bangalore city.
 Due to the conditions in the country, cause of Covid-19 it was difficult to collect data
on time and accurately.

3.12 Bibliography

This chapter consists of the reference made from the text books, magazines and the
company website.

3.13 Annexure
This chapter consist of a copy of feedback and all useful material collected from the
organization.