A STUDY ON BRAND AWARENESS ON NITROPHAGE

PES UNIVERSITY - BBA DEPT - MARKETING

Need: No of No of No of
Objectives:
This study is conducted to figure out • To investigate the branding and Respondents Respondents Respondents
the level of brand awareness in the promotional strategies of the
market amongst clients. Nitrophage by the company.
• This study enables to figure out why brand • To understand the level of brand
awareness is a main influencing factor for awareness about the Nitrophage
other attributes in brand equity. Probiotic in the market amongst
• This study specializes in the fact how fast Yes No Maybe Total
Yes No Maybe Total Yes No Maybe
clients.
probiotics are trending in the modern age.

Recommendations Findings:
• Even that though minority of the respondents might not be
• The company must
devise a strategic plan in fully aware of the Nitrophage Drug all around, there is still
order to increase their a revolutionizing majority by 64% out of 100%.
• Interpretation: There is a high level of 52.9% that
promotions and
spreading the level of recommendation is suggested at, whereas there is a 29.4%
awareness with recommendation is suggested at and there is as well as
advertising and 17.6% level that maybe recommendation is suggested at.
•Lastly there was 76.5% chances of all around satisfaction
personal selling
demonstration from
techniques. customers.
• The company must By
implement newer Anish Srikanth Gowda
flavours in order to
make the drug appealing
more to the consumer. PES1201701454