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The company is betting on the lines between work and leisure, home and
away continuing to blur.
Courtesy Airbnb
From the perspective of March 2020, you might have thought the pandemic
would be a disaster for Airbnb. With vacation travel canceled indefinitely, how
In the short-term at least, these fears were well founded. Airbnb took a beating
in the initial months of the pandemic and had to lay off around 25 percent of its
staff. But once that initial crisis was over, the pandemic has been surprisingly
With the mass move to remote work, more and more people started using
Airbnb to escape cramped homes and test out new places to live and work while
they were untethered from the office. As I reported last August, this led the
passing months have only caused Airbnb to double down on these predictions.
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Internal company data shows that people are booking longer stays on the
platform to a greater variety of places. That's not just a sign that more workers
now have the flexibility to work from wherever they want. It might be a first
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Airbnb "once operated like an alternative to stodgy hotels, but is now embracing
writes. "What WeWork wants to do for offices -- unbundle them, and simplify
the process of getting and using them -- Airbnb wants to do for homes. It's not
just out to get the Hyatts and Hiltons of the world anymore. It's coming for the
The future of travel according to this vision isn't a switch to one kind of vacation
over another. It's that the idea that vacations and home start to lose their
boundaries entirely. You live and work wherever you happen to want to be that
month, creating one great swirl of leisure and work, home and away.
Speaking as someone who lived much this way for the better part of a decade
when I was younger, it's easy enough to spot the limits of these predictions.
and having that freedom in the first place is out of reach for many for financial
expanding adventure, longer term the downsides of the lifestyle start to reveal
feeling rootless, lonely, insubstantial, even like a bit of a freeloader on the hard
So will everyone who gained location flexibility out of the crucible of the
pandemic end up breaking their lease to jet off to Bali or Bermuda for months
on end? Clearly not. But will more of us decide to do an extended house swap
when the kids are on summer break or bounce around for a few years in our