A Study On Performance

Management System
WITH RESPECT TO TCS
Introduction:

Over the past decade, the Information Technology (IT) industry has become one of the
fastest growing industries in India because of which it has caught world attention. Indian
IT-ITES industry grew at a rate of 33 % in FY2008. India is now being identified as
powerhouse for incremental development of computer software. It has grown from USD 4
billion industry to USD 58.8 billion industry in FY2008-09 employing over 2 million
people. IT-BPO Industry has become growth engine for the economy contributing
substantially to increases in GDP, urban employment and exports to achieve vision of
'young and resilient India'. Although domestic market is growing in India but still the major
propellers of growth are exports. The key segments that have contributed significantly to
industry's exports include-Software and services (IT services) and IT enabled services. In
the face of current recession though the mood is that of cautious optimism but Industry is
expected to witness sustainable growth over period of two years. But at the same time while
industry has significant headroom for growth ,as the competition is increasing with China
emerging as major threat ,all the stakeholders of Indian IT industry must give concentrated
efforts to ensure that India realizes its potential and maintains its leadership position in
future also.

Information Technology (IT) services companies, as the name suggests, provide IT

services such as software development, software maintenance and support, product
development, and other related services to domestic and overseas clients. 70% of all the IT
companies in India are in the Small and Medium Enterprises (SME) sector. For the purpose
of this study an IT services company in small scale sector would be typically 40to 200
people strong with turnover ranging from Rupees1 crore to Rupees 20crore.The IT Industry
eco-system in India comprises of large scale tier 1 and tier 2 companies, a number of
medium size companies and a plethora of small scale companies and startups. The industry
has played a key role in transforming India’s image from a government controlled economy
to a global player in providing world class technology solutions and business services.

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Tata Consultancy Services (TCS) is an Indian multinational technology company that
specializes in information technology (IT) services and consulting, headquartered in
Mumbai, Maharastra , India .and has its largest workforce based in Chennai, Tamilnadu
,India. As of February 2021 TCS is largest company in the IT sector in the world by Market
capitalization of $169.2 billion. It is a subsidiary of the Tata Group and operates in 149
locations across 46 countries.

TCS is the second largest Indian company by Market capitalization. Tata consultancy
services is now placed among the most valuable IT services brands worldwide. In 2015,
TCS was ranked 64th overall in the Forbes World's Most Innovative Companies ranking,
making it both the highest-ranked IT services company and the top Indian company. As of
2018, it is ranked eleventh on the Fortune India 500 list. In April 2018, TCS became the
first Indian IT company to reach $100 billion in market capitalization, and second Indian
company ever (after Reliance Industries achieved it in 2007). After its market capitalization
stood at ₹6,79,332.81 crore ($102.6 billion) on the Bombay Stock Exchange.

Performance management system (PMS) is the systematic approach to measure

the performance of employee. It is a process through which the organization aligns their
mission, goals and objectives with available resources (e.g. Manpower, material etc),
systems and set the priorities. The execution administration framework is a constant
procedure of characterizing and conveying the activity parts and duties, execution desires,
goals and set their needs between boss (administrator) and subordinates (workers). It
incorporates association, office and representative shared objective and targets which are
lined up with frameworks and assets. It is the channel of providing clarity about goals and
also to improve the business processes through various methods and mechanism. The
competency, skills and knowledge gaps are also identified through this process which can
be improved by providing guidance, trainings, coaching and mentoring to employees or
teams at different levels and designations. It optimizes the results through a roper channel
and process which reduces the conflicts and grievance among teams or employee. Because
each individual is clear about the expectations from his/ her role and put their efforts to
meet performance standards.

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Need for the study :

In the era of cut throat competition and globalization, organizations have realized the
importance of strategic HR practices for gaining a competitive edge over the competitors.
A well designed performance management system can play a crucial role in streamlining
the activities of the employees in an organization for realizing the ultimate corporate
mission and vision. Performance management is a useful tool for aligning all the major
organizational functions and sub functions so that the focus is directed towards attainment
of the organizational goal. Performance management is a much broader system as it is
linked with the processes of planning, implementing, reviewing and evaluating, for
augmenting growth and productivity at both the individual and organizational level. By
clearly defining both individual and team based responsibilities in the form of KRA’s as
well as by creating an understanding of shared mutual accountabilities, a good performance
management system enables, empowers and facilitates the development of staff members

Performance management is a strategic tool and is holistic in nature as it pervades in every

activity of the organization which is concerned with the management of individual, team
and the overall organizational performance. The process is indispensable and very
important for an organization as it is concerned with establishing a culture in which the
individuals and teams can excel by continuously improving in terms of skill sets and the
business processes. Performance management facilitates improvement of quality of
relationship amongst the members of the organization by encouraging sharing of
expectations and building a climate of openness and mutuality. The significance of
performance management has grown in recent times because most of the organizations are
giving a lot of importance to employee development and talent management. The
contemporary organizations are working towards grooming the competencies of the
employees for maintaining a leadership in the competitive market and performing
outstandingly. Arvind Mills of Lalbhai Group, realized the importance of strategic HRM
practices and the implementation of a proactive performance management system in their
organization after facing serious threats from the business competitors.

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METHODOLOGY OF THE STUDY:

The project "A Study on drivers of employee engagement with reference to selected health
care firm has been carried out based on the following methodology to draw valid finding
and offer suitable suggestions.

Secondary Research:

Secondary research or desk research is a research method that involves using already
existing data. Existing data is summarized and collated to increase the overall effectiveness
of research.

The secondary research methods for the study includes:

1. Data available on corporate website:

Websites have a lot of information that businesses or organizations can use to suit their
research needs.

2. Government and nongovernment agencies: Data for secondary research can also be
collected from some government and non-government agencies.

3. Public libraries:. Public libraries have copies of important research that were conducted
earlier. More often, libraries have a huge collection of government publications with
market statistics, large collection of business directories and newsletters.

4. Educational Institutions: Research is conducted in colleges and universities than any

other business sector. The data that is collected by universities is mainly for primary
research. However, businesses or organizations can approach educational institutions and
request for data from them.

5. Commercial information sources: Local newspapers, journals, magazines, radio and

TV stations are a great source to obtain data for secondary research. These commercial
information sources have first-hand information on economic developments, political
agenda, market research, demographic segmentation and similar subjects.

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Secondary research framework:

LIMITATIONS OF THE STUDY:

Whilst desk research is a very useful tool, it does have its limitations, in particular:

 Desk research is limited to what is available and may therefore, only provide partial
answers, either in terms of the precision or the timeliness of information.
 Information availability and quality can vary considerably by industry and
geography.
 Information can be hard to find and often require a lot of effort before a ‘gold
nugget’ is found.
 Public information, so we need to be aware of any potential bias.

 The data maybe old and out of date

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FRAMEWORK OF THE STUDY:

The entire study is presented in the following five Chapters.

Chapter I:

The first chapter consists of introduction, need, objectives, methodology, limitations of the
study and the frame work.

Chapter II:

This chapter mainly deals with IT Sector and company of TCS In the profile a detailed
study is made to understand the overall IT Sector scenario in Indian context. In the profile
the overview process and main dept’s were carefully studied.

Chapter III:

Third chapter deals with the conceptual Frame work of Talent acquisition and Retention
towards Employee satisfaction. Literature review by collecting various articles published
by reviewing the literature the concept is better understand needs, and the articles, reported
journals both national and international.

Chapter IV:

This chapter consists of Analyzing and collection of data with diagrammatic representation
in TCS

Chapter V:

The fifth chapter consists of findings and suggestions based on analysis and a detailed
summary of the study is also presented.

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 PROFILE OF THE INDUSTRY

Information Technology in India is an industry consisting of two major components: IT

services and business process outsourcing (BPO). The sector has increased its contribution
to India's GDP from 1.2% in 1998 to 7.7% in 2017. According to NASSCOM, the sector
aggregated revenues of US$180 billion in 2019, with export revenue standing at US$99
billion and domestic revenue at US$48 billion, growing by over 13%. As of 2020, India's
IT workforce accounts for 4.36 million employees. The United States accounts for two-
thirds of India's IT services exports.

India's IT Services industry was born in Mumbai in 1967 with the creation of Tata
Consultancy Services who in 1977 partnered with Burroughs which began India's export
of IT services. The first software export zone, SEEPZ – the precursor to the modern-day
IT park – was established in Mumbai in 1973. More than 80 percent of the country's
software exports were from SEEPZ in the 1980s.

Within 90 days of its establishment, the Task Force produced an extensive background
report on the state of technology in India and an IT Action Plan with 108 recommendations.
The Task Force could act quickly because it built upon the experience and frustrations of
state governments, central government agencies, universities, and the software industry.
Much of what it proposed was also consistent with the thinking and recommendations of
international bodies like the World Trade Organization (WTO), International
Telecommunications Union (ITU), and World Bank. In addition, the Task Force
incorporated the experiences of Singapore and other nations, which implemented similar
programs. It was less a task of invention than of sparking action on a consensus that had
already evolved within the networking community and government.

Tidel Park in Chennai was the Largest IT Park in Asia when it was opened in 1999.
Regulated VSAT links became visible in 1994. Desai (2006) describes the steps taken to
relax regulations on linking in 1991:

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In 1991 the Department of Electronics broke this impasse, creating a corporation called
Software Technology Parks of India (STPI) that, being owned by the government, could
provide VSAT communications without breaching its monopoly. STPI set up software
technology parks in different cities, each of which provided satellite links to be used by
firms; the local link was a wireless radio link. In 1993 the government began to allow
individual companies their own dedicated links, which allowed work done in India to be
transmitted abroad directly. Indian firms soon convinced their American customers that a
satellite link was as reliable as a team of programmers working in the clients’ office.

A joint EU-India group of scholars was formed on 23 November 2001 to further promote
joint research and development. On 25 June 2002, India and the European Union agreed to
bilateral cooperation in the field of science and technology. From 2017, India holds a
Associate Member State status at CERN, while a joint India-EU Software Education and
Development Center will be located n Bangalore.

Defining the Information Technology (IT) Industry :

Technology can be a difficult term to define. It has both

broad connotations and specific associations. At a top level, technology
commonly refers to society’s application of scientific knowledge to solve
practical problems in industry or commerce. Technological innovation or the
application of technology takes many forms and often involves the interplay
of expertise across multiple disciplines and industry verticals. The concept of
technology can be arranged into five distinct categories. Each segment of the
technology framework has been vitally important to economic growth and the
well-being of society. Over the past decade and half though, the one segment
that has arguably had the greatest impact on businesses and consumers around
the world is Information Technology (IT). Information Technology (IT) can
be defined as the utilization of hardware, services and infrastructure to create,

PAGE 8
store, exchange and leverage information in its various forms to accomplish
any number of business objectives. Additionally, the term encompasses the
workers that develop, implement, maintain and utilize information technology
directly and indirectly. Examples of the Key Elements of the IT Definition IT
Hardware: computers, tablets, mobile phones, printers, servers, etc. Software:
productivity applications, network applications, security applications, etc. IT
Services: integration, maintenance, repair, application development, managed
services, etc. IT Infrastructure: the Internet backbone, fiber optic networks,
data centers, etc. Information: data, documents, voice video and images, etc.
Business Objectives: communication, collaboration, efficiency, insight,
production, commerce.

Evolution of IT Sector in India:

The evolution of the IT sector can be studied in 4 states as follows. Stage 1

Prior to 1980: In the first stage of evolution, Indian IT sector was basically
started with hardware products and software industry did literally not exist
in India until 1960. Government protected the hardware sector through high
tariff barriers and licensing. In the west, there was a greater demand for
software development because the inbuilt software with the systems was
insufficient to perform all the operations accurately. So, to earn more foreign
exchange, the Indian Government found out the potential of software sector.
In 1972, the government formulated a new software export scheme, in which
it was decided to import hardware and export software. TCS Ltd. became the
first company to accept such scheme. In 1974, the software export was started
in India. Stage 2 1980 to 1990: During this stage, in spite of government
initiatives, the software exports could not be reached at the expected level

PAGE 9
because of two reasons. First, the export of software was dependent on the
imports of hardware and the procedural aspects ware too cumbersome.
Second, there were no proper infrastructural facilities for software
development. In order to encourage more participants in this sector, it was
mandatory to reduce import duty and to simplify import and export procedure.
To overcome the above problem, a new software policy was formulated.
According to this policy, the import procedure was simplified and the import
duty for import on hardware for software developers was reduced. In 1986,
the government took some Information Technology [IT] Life Sciences
Advanced Manufacturing Energy & Enviromental Sciences Advanced
Materials Idrish Allad/ International Journal for Research in Management and
Pharmacy Vol. 4, Issue 2, Feb.-March: 2015 (IJRMP) ISSN: 2320-0901 12
Online International, Reviewed & Indexed Monthly Journal www.raijmr.com
RET Academy for International Journals of Multidisciplinary Research
(RAIJMR) healthy corrective steps to develop IT sector. As a result, Indian
Government software policy and liberalized the IT According to this policy,
the imports of hardware were de-licensed and were also made duty free for
exporters. This policy has reduced a number of entry barriers making the
growth in this sector inevitable. Stage 3 1990 to 2000: This period has
witnessed intensified competition in the IT sector. During this stage, there
were some significant changes in Indian economy, including trade
liberalization, relaxation in the entry barriers, opening up of Indian economy
for foreign investments and devaluation of rupee. Due to the liberalization, a
flow of foreign investments was come in India and MNCs in India were
introduced. “Offshore Model”, “Onsite Model” and “Global Delivery Model
(GDM) were also introduced as part of their distinguished services. Stage 4

PAGE 10
Post 2000: The global problems like Y2K, the dotcom crash and the recession
in the US economy has forced many US firms to utilize the services of the
Indian firms. This has resulted in placing the Indian IT industry on the global
map. Post 2002-2003, the industry had registered a robust growth rate. During
this stage, there was in increase in the Indian client base, large sized contracted
and a strong global delivery model.

1. Factors Contributing to IT Growth in India :

Future Threats:

Threat of new emerging service economies

 Emergence of China as substitute

 Poor Infrastructure

 Concentrated market and Anti-outsourcing Exchange rate

Contribution of IT sector to India’s GDP:

IT industry is contributing Rs.63 billion in 1994-95 in the GDP of India and

it has increased to as Rs.1276 billion in 2004-05. The contribution in the
various years is given below.

PAGE 11
Note: GDP figures are at market prices.

According to NASSCOM, India can reach $ 130 Billion in IT revenue by

2015, with CAGR of 14%. With this, it would be contributing to 7% of annual
GDP and creating 14.3 million employment opportunities.

IT a Tool of Economic Development:

The IT has potential to raise the long-term growth prospects through increased
productivity in almost every sector of the economy. The information
technology can play a major role in overall economic development of the
country. India has a comparative advantage in the global IT sector at least in
terms of cost. With large pool of workers having software and language skills,
it is in a position to move toward producing higher value-added goods and
services. In fact, it has just started to move towards higher value added goods
and services. IT service companies have included new service lines such as
package software implementation, system integration, R&D engineering and
remote network management whereas, ITES-BPO companies have started
offering more complex services such as financial research and analytics,
actuarial modeling and corporate and business research. The availability of
large number of workers with a combination of engineering and managerial
skills will definitely be helpful to move towards higher value-added goods
and services. There are strong complementarities between IT and rest of the
economy. IT can enhance the productivity and efficiency in other industries.
It can improve efficiency in areas such as accounting, procurement, inventory

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 management, and production and operations management. Moreover, IT
implementation may increase the productivity and/or quality more than that is
feasible otherwise. The use of IT in rural banking and micro-finance may
enhance efficiency in informal sector and can impact broader cross-section of
population. Information access to farmers could benefit agriculture sector as
well. Farmers can receive weather forecasts, market price quotes, advice on
farming practice, offers to buy and sell livestock, and specific trainings. Even
basic education could be enhanced in rural areas by the use of IT. The IT
sector is one of the largest employers of women, and therefore, can play a
crucial role in women empowerment and the reduction of gender inequalities.
The sector provides flexibility to its employee of operating from home and in
working time, which enables women to carry on with jobs with family life.
From the analysis, it is clear that the IT has potential of not only accelerating
the growth in the Indian economy but also promoting the broad based
economic development.

Growth of the Software Industry in India:

For the purpose of discussion, the growth and evolution of the industry can be
viewed in three broad phases:

 Pre-2000 era: The growth of software exporting firms.

For the two decades in this period, the software sector was largely comprised
of firms looking to provide software services to global clients. The focus was
on exports, and most companies viewed themselves as software exporters.

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 The companies started solving Y2K issues for their customers and further
extended their offerings to help companies manage their legacy portfolio of
applications and infrastructure. The first wave of the global Internet and dot-
com era created intercontinental Internet infrastructure. Indian companies
were able to leverage this infrastructure to deliver software development-
related services to global enterprises remotely.

Realizing the potential and the availability of talent, some multinational

corporations established their own offshore development centers in India.
Companies involved in the software aspects of hardwarefor example, design
of tools or VLSI (very large-scale integration)/system designalso took root,
diversifying their services portfolio.

 Circa 20002010: The rise of Indian software multinationals and R&D

centers.

With experience in dealing with complex IT systems and confidence in

working with international customers, several companies became
multinationals with offices and centers across countries. They offered a wider
range of services like executing large and complex projects involving
integration, complete end-to-end solutions including management of IT
infrastructure, running the services, providing IT strategy, and other related
services.

Global multinational companies also realized India's potential in software

services and started increasing their direct presence in India by setting up IT,
business process management (BPM), and R&D centers. To date, 1,250
companies from around the world have set up their own centers in India across
almost all key industry verticals. Software/Internet, telecom, semiconductor,

PAGE 14
automotive, and industrial are the top industries present, with R&D being a
strong focal point. Enterprises across industries such as banking, retail, and
healthcare also started driving digital engineering work from their India
development centers.

Figure 1. Growth of IT services, GICs, and tech start-ups in India.

PAGE 15
Figure 2. The rise of unicorns in India.

Today, several centers have matured to deliver end-to-end products from

India. These centers also act as the gateway to Asia, helping with product
localization and creation of new products for these markets. Even next-
generation companies have started setting up centers in India. Uber set up an
engineering center in 2017, and OVH a unicorn from France that provides
cloud services set up an R&D center in the country last year.

Over 400,000 engineers work in global R&D centers in India. Bangalore,

Pune, Hyderabad, National Capital Region (Delhi, Noida, Gurgaon), and
Chennai are key locations for such centers, amplifying the possibility of
ecosystem wide learning, relearning, innovation, and partnership.

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 Circa 2011 to present: Vibrant and innovation-driven multi-
dimensional sector.

The Indian software ecosystem has now evolved into an extremely dynamic
and varied sector that is building and managing the most complex IT systems
for global enterprises. The combination of available talent, lower rates of brain
drain to the U.S., the presence of large technology companies' R&D centers,
and the presence of global venture capitalists has helped accelerate the growth
of the start-up ecosystem. India, today, has over 7,000 start-ups (started less
than five years ago), and over 1,200 technology start-ups were established in
just the last year.

There are largely two types of technology start-ups. The first are consumer-
led and largely focused on the India market. Initially these were replicas of
U.S. companies, but soon morphed with unique innovations for the India
market. For example, the cash on delivery model in e-commerce was
pioneered in India and is now used globally. The second set of startups are
focused on serving the U.S. and European markets.

In the last few years, 18 start-ups touched US$1 billion in market

capitalization. Walmart bought India's largest e-commerce company, Flipkart,
which is only about 11 years old, at a valuation of US$21 billion. OYO
Rooms, a technology-enabled franchise model hotel chain, was started by a
20-year-old, and now has the largest number of rooms under management in
India, overtaking both traditional Indian and global hotel chains.

Start-ups are driving innovation at an accelerated pace. To maintain the warp

speed of innovation, large companies are building partnerships with the start-

PAGE 17
ups and are actively looking at acquisitions, both for talent and intellectual
property.

Impact of IT Industry on India:

The IT industry's impact on India is profound. It is a positive contributor to

India's revenue growth, talent capability, diversity in workforce, and its digital
infrastructure.

Growth in exports: In terms of revenue and foreign exchange, this sector has
transformed India's finances, and is effectively financing a large share of
imports. The sector is currently the largest forex earner from exports and
accounts for over 25% of the country's total exports. The sector is already
contributing over 7.9% to India's GDP.
Capability development and employment creation: No other industry
segment has generated as many jobs for the middle class. The sector directly
employs over four million people and indirectly supports an additional 12
million jobs. The industry was also a major trigger for the government to push
for an increase in output of engineering colleges to over 700,000 graduates a
year.

Companies have also set up processes to hire, train, and engage thousands of
employees. In fact, Indian IT services companies spend over US$1.6 billion a
year on employee training. Large technology companies have set up campuses
exclusively focused on training their employees on skills relevant to their
global customers. Over 500,000 engineers in India are already equipped with
relevant digital skills to drive digital transformation. Future Skills, an
initiative of the National Association of Software and Services Companies

PAGE 18
(NASSCOM), has an ambitious goal of training another two million people in
digital technologies over the next few years.

The extensive engineering education system and the deployed talent pool in
the IT industry are also helping improve the digital capabilities of Indian
enterprises. The technical and managerial talent from IT companies have
moved to Indian enterprises to help them accelerate their digital
transformation initiatives.

Female empowerment: The industry has been supportive of women in the

workforce, an aspect where India has traditionally lagged. Some 30% of the
IT sector workforce is comprised of women employees and this has been a
trend since the early stages of its development. The sector has not only helped
empower women but has also provided them with highly aspirational career
options.
Start-up ecosystem. The start-up ecosystem in India attracted over US$10
billion in investments from venture capitalists from across the world between
2016 and 2018. US$6 billion has already been invested in Indian start-ups by
Soft Bank out of its US$100 billion Vision Fund.

Start-ups such as Flipkart, Ola, and Swiggy have helped create or digitally
enable millions of jobs such as cab drivers and e-commerce/food delivery
professionals. These companies are also empowering the country's 60 million
small and medium businesses by digitally enabling their operations. Start-ups
such as Power2SME and Capital Float are offering innovative financial
services for SMBs, including "flow-based lending;" a lending model that
provides credit to SMBs based on an analysis of their financial transactions,
thereby improving SMBs' ability to invest and grow their businesses.

PAGE 19
Digital infrastructure: Within a span of about a decade, Indian IT companies
have taken several services being provided to citizens and corporations and
moved them online. Most of these systems have been developed by
indigenous IT companies, and many are also maintained and managed by
them. Examples include the Ministry of Corporate Affairs system for
corporate tax filing, the income tax management system, including e-filing of
tax returns, the entire India Stack digital infrastructure, the Goods and
Services Tax system, the passport system, the Indian rail reservation system
(that books over 200 million tickets annually), the Aadhaar unique
identification infrastructure the largest in the world (whose chief
conceptualizer and first CEO, Nandan Nilekani, is a product of the IT
industry), and others.

Figure 3. Local impact of Indian software sector.

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Figure 4. Global impact of Indian software sector.

India's global perception. Finally, it should be noted the software sector has
perhaps played the most crucial role in changing the global perception of
India. Until the 1980s, India was perceived as a poor country that needed
support from more developed nations. Today, this view has changed, and
India now has a seat at the global table. The world is aware of India's
technology prowess and is actively looking to make investments, form
partnerships, and tap India's bustling technology ecosystem. Frequent foreign
travelers can attest to the fact that the quality of interaction with local people
has evolved dramatically over the last quarter century due to the IT industry's
widespread impact.

PAGE 21
 COMPANY PROFILE

TCS COMPANY PROFILE:

TCS is one of the topmost recruiters in India in the field of information

technology, therefore, it is imperative for the aspirants to know some basic
yet important information about the company before going in for the
interview. This blog states some basic information regarding TCS such as its
history, organization heads, the tagline of the company, products, and services
offered etc., which should be kept in mind by the candidates before going in
for the interview. Freshers are generally offered the role of 'Software Engineer
Trainee' at TCS.

INTRODUCTION:

Tata Consultancy Services Limited (TCS) is a subsidiary of the Tata Group,

an Indian information technology consulting and business solutions company
which operates in 46 countries worldwide. TCS Limited was founded in 1968
by a division of Tata Sons Limited. Its early contracts included punched card
services to TISCO (now Tata Steel), working on an Inter-Branch
Reconciliation System for the Central Bank of India. In 1975 TCS made an
electronic depository and trading system called SEMCOM for Swiss
company. TCS also established India's first software research and
development center called Tata Research Development and Design Centre in
Pune, Maharashtra. On 25 August 2004, TCS became a Publicly Listed
Company.

Some important aspects related to TCS are mentioned below.

PAGE 22
 TCS is one of the largest employers of women with 35.3% of women
employees.
 TCS became the first Indian IT company to reach $100 billion market
capitalization with a value of $102.6 billion in Bombay Stock Exchange and
a second Indian company ever after the Reliance industries that achieved the
same in 2007.
 TCS is ranked 10th on the Fortune India 500 list in 2018.
 It is the world's 9th largest IT service provider by revenue.
 TCS is ranked 64th overall in Forbes World's most innovative company
ranking, making it the highest-ranked IT services company ever.
 In the latest, TCS, the biggest software services company, has added 12,000
jobs in the first quarter of 2019 and sent offer letters to 30,000 fresh graduates
building the employment level in the country

TCS COMPANY ORGANIZATION HEADS

1) N. Chandrasekaran is the chairman of the Tata consultancy services.

2) Rajesh Gopinathan is the CEO and Managing Director of Tata

Consultancy Services.

TCS MISSION STATEMENT

“To help customers achieve their business objectives by providing innovative,

best-in-class consulting, IT solutions and services & to make it a joy for all
stake holders to work with us.”

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TAGLINE OF THE COMPANY

Experience Certainty.

HEADQUARTERS OF THE COMPANY

Mumbai, Maharashtra, India

PRODUCTS & SERVICES PROVIDED

TCS provides a wide range of information technology-related products and

services including application development, business process outsourcing,
capacity planning, consulting, enterprise software, hardware sizing, payment
processing, software management, and technology education services. The
firm's established software products are TCS BaNCS and TCS Master Craft.

GEOGRAPHICAL PRESENCE

TCS is a global leader in technology and consulting services. It enables clients

in 46 countries to create and execute strategies for their digital transformation.

A part of the Tata group, TCS has 3,95,000 associates(including subsidiaries)

representing 131 nationalities, spanning across 46 countries as of March 31,
2018. The company generated consolidated revenues of US $19.09 billion( a
growth of 8.6% over the previous year) for the year ended on March 31, 2018,
and is listed on the National Stock Exchange and Bombay Stock Exchange in
India.

PAGE 24
 TCS Branches in India

 Jaipur
 Chennai
 Ahmedabad
 Baroda
 Mysore
 Hyderabad
 Pune
 New Delhi
 Gurgaon
 Mumbai
 Lucknow
 Nagpur

TCS COMPANY AWARDS AND RECOGNITION

 “Best Block chain Breakthrough of the Year” at the 2019 FTF News
Technology Innovation Awards.
 Artificial Intelligence Excellence Award in the Self-Awareness category,
2019.
 TCS New York City Marathon App won the Media Post Appy Award.
 World Intellectual Property Organization’s (WIPO’s) IP Enterprise Trophy.
 America’s Most Community-Minded Information Technology Company.

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 Fastest Growing Brand of the Decade in IT Services globally by Brand
Finance.

ABOUT TCS ION AND THE CCQT:

TCS iON is a strategic unit of Tata Consultancy Services dedicated to driving

things digital, support educational and other initiatives, facilitate processes
and use IT as a widespread service. TCS iON has recognized testing centers
at multiple locations across the country and is the go-to exam facilitator for
national level exams and boards like GATE, CAT, CBSE, ICSE – just to
mention a few! TCS iON has been able to detect almost all the bottle-necks in
the previous testing strategies and patterns and rectify them with a gold-
standard cloud-based testing mechanism, which makes use of IT-as-a-service,
and for a while now, these tests have been the industry benchmark/standard.

The "TCS iON Digital Learning Hub" is dedicated to empower digital

awareness and to bridge the gap between professionals and corporate through
courses, certifications, and exams. Much like the “National Qualifier Test”
for TCS Ninja selection, which was critically applauded by institutions and
students across the country, TCS iON has been conducting a "Common
Corporate Qualifier Test (CCQT)", for young talent. Upon successful
completion of this exam, candidate profiles will be shared for consideration
with 5000+ job opportunities spread across 130+ corporate clients. With the
pace TCS iON is going at, there is no doubt that a candidate can indeed portray
the iON Qualifier as a qualification while approaching corporate clusters.
Qualifying the exam will signify the commitment and talent of the candidate,
hence giving one a robust jump-start in their career projectile. Also check

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recent blog for TCS iON CCQT Test Pattern. To be crisp and precise, TCS
has DEMOCRATIZED recruitment for talent to identify themselves in front
of corporates. And it is not just us who feels this way! To be straightforward,
“Don’t miss your CCQT: a chance to get placed with the best”

WHAT IS THE USE OF TCS ION PROGRAM?

Alongside all the companies that fall under the TATA group (as in TATA
AIG, TCS, TATA AIA, Trent, TATA Power, etc), qualifying in this exam
provides freshers an opportunity to seek employment opportunity with
companies like Kotak Mahindra, Bajaj, Go Air, RBL Bank, JSW, Asian
Paints, and this is just the beginning! The interesting part with this exam is
that there is more than a fair opportunity for aspirants to land in dream jobs...
in favorite companies or better, start in a career path of their choice. The
optional domain specific section, where students can attempt up to two of the
three domains: IT/Mechanical/Civil Engineering, is itself proof of companies
testing candidates on pure talent and inducing them into their recruitment
processes. Because of the high culture-fit and the talent recognition
opportunity associated with the exam, it must be successfully aced with ease
and then, all we would be looking at is one good interview! Join our sessions
on “TCS iON Qualifier: CCQT” at Conduira Online, and get coached by our
learned faculty through interactive, live prep sessions, great practice
resources, continual assessment and improvisation, and pedagogy.

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Tata Consultancy Services (TCS) – Experience certainty

2020 In December 2020, TCS was ranked number one for customer
satisfaction in Germany in the White lane Research 2020 IT
Sourcing Study, Europe’s largest independent survey of IT
service providers.
In December 2020, TCS expanded its business operations in
Austin, Texas, with the construction of a new facility. By 2022,
TCS plans to hire an additional 130 employees in Austin. Over
the next seven years, TCS plans to invest more than US$ 100
million in Austin.
On September 21, 2020, Tata Consultancy Services won two
Gold and one Sliver award for Talent Management and
Excellence in Learning at the 2020 Brandon Hall Group
Awards.
TCS iON partnered with National Skill Development
Corporation (NSDC) to provide vocational skills training in
online mode for millions of students across the country
In May 2020, TCS iON launched platform for students to find
virtual internships
TCS won US$ 1.5 billion deal across a 10-year period from US
pharma retailer Walgreens Boots Alliance (WBA)

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2019 Introduced its Artificial Intelligence (AI)-driven Command
Centre in Chennai

2019 TCS collaborated with Qualcomm to launch new innovation hub

to develop next-gen AI solutions with 5G

2019 At annual conclave of Automotive Skill Development Council

(ASDC) 2019, TCS iON launched the skill hub “digital platform
providing standardizing, industry-relevant and digital content”
General Motors (GM) and Tata Consultancy Service (TCS)
joined hand for future vehicle engineering across global markets
Launched new Robotic Process Automation (RPA) solutions

2018 Ranked among the top three most valuable brands in the global
IT services sector
Became the first Indian IT company to cross US$ 100 billion in
market capitalisation

2017 Unveiled the Business 4.0 thought leadership framework to help

customers leverage digital technologies

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2015 Cloud Platforms (iON assessments, financial inclusion, HR,
financial accounting, TAP™, procurement, and analytics)
crossed the US$ 100 million revenue mark.

2012 Surpassed US$ 10 billion in revenue

2004 Debuted at the National Stock Exchange (NSE) and Bombay

Stock Exchange with an initial public offering (IPO)

2003 Surpassed US$ 1 billion in annual revenues

2002 Began operations in China with an office in Shanghai

2000 Unveiled a new US$ 2 million global e-business development

facility at Mumbai

1996 Set the record for the fastest implementation of a depository

system anywhere in the word

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1989 Signed a US$ 10 million deal with the Swiss Securities Clearing
Corporation (SEGA)

1988 Forayed into the packaged software market in India with the
Master key suite

1984 Launched the Falcon (Fast Access Local Computer Network)

creating the first fault-tolerant, multi-user, multitasking
Windows-type capability

1979 Set up of first sales office in New York

1976 Crossed US$ 1 million mark in export revenues, winning the top
exporter award from the Engineering Export Promotion Council
in 1976-77

1971 Won its first overseas assignment from a middle-eastern power

generation and distribution company

1968 Launched as a division of Tata Sons

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