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December 2019
AN EVOLVING JOURNEY
Got listed on Stock Acquisition of ‘Lloyd’
Commenced Business Acquired global business
Exchange consumer durable
in Delhi of ‘Sylvania’
business
Revenue
EBIDTA
Net Worth
PBT
PAT
~30% ~38%
CAGR since CAGR since
listing listing
KEY MILESTONES
Leverage channel by expanding product portfolio
Industrial to a consumer company
Manufacturing
Large scale manufacturing with high standards of quality
assurance
~90% in-house
National Advertising and uniform discounting
Disproportionate ad spend on ’non-consumer’ products
Mass to ‘mass premium’
Steady premiumisation
Acquisition of Sylvania and pragmatic exit
Changing industry dynamics and capital allocation
Lloyd Acquisition
Entry into high potential Large Consumer Durables
Aligned with ‘Deeper into Homes’
MOVING AHEAD
2004 2011 Onwards
Till 2004
Washing Machine
Domestic Cable
Industrial Cable
Electricals
Size: ~ Rs. 45,000 crores
CAGR (2018-23): ~12%
Home Appliances
Size: ~ Rs. 70,000 crores
CAGR (2018-23): ~15%
SEGMENTS
Revenue Mix (FY19)
Switchgears Cables Lighting & Fixtures Electrical Consumer & Durables Lloyd
Electrification
High degree of focus on electrification, electrification now reaching semi
urban and rural
Young Demography
Growing middle class across urban, semi urban.
Nuclearization of families, better standard of living and global exposure
HAVELLS ELECTRICAL
MARKET SHARE: TOP 3 ACROSS CATEGORIES
Indicative Market
Indicative Market Indicative Organized
Product Size Peers
Share Rank Penetration Level
(Rs. in crores)
Switchgears
Panasonic (Anchor),
Switches* 4,500 ~12-13% #3 Medium Legrand
Cable
2283
~9,000
Direct Dealers
2 Lac
2000
1147 ~130,000
1.3 Lac Retailers
Ambition
Ambition
Current
Current
~250,000
Electricians
433 Havells
Galaxy
77 Presence 20%
Havells Total 723
Gallery
in 297
40
Standard
Gallery
Develop solutions
(2015 onwards)
First Mover
Self development
from ground zero
Fast Follower (2000-2015) Trend Setter
~33%
~12%
>5%
Premium Premium
Economy
Economy Economy
LLOYD WELL PLACED IN CONSUMER DURABLES MARKET
industry growth
* PAT for FY18 and FY17 was 8.8% in both years including exceptional items
** Ex-Lloyd excise adjusted growth in FY18, FY19 and H1FY20 was 13%, 23% and 8% respectively
GROWTH WITH RESPONSIBILTY
Havells Mid-Day Meals Program Sanitation DOW JONES SUSTAINABILITY INDEX-2019
Overall Ranking
Rank Company
1 Signify NV Ranked 6th
globally in the
2 Prysmian SpA Electrical
3 Schneider Electric SE Components &
Equipment
4 Osram Licht AG Industry
Serving 60,000+ students Built over 4,000 bio- 5 Legrand SA
daily toilets in 400+ schools 6 Havells India Limited
SUSTAINABILITY
Havells preparing for future with constant products expansion, deepening market reach
Native business acumen, market connect and ethics remain core values
INDIA: ELECTRIFIED BY HAVELLS