Overview

Product Mix
An Insight
Brand/Product to

LPP India Ltd.

PLC
By: Anil Raghav
Army Institute of Management & Technology
STP Greater Noida
 Overview

40 years of
Passion Havells-Global HQ

1971 2011 ………. Passion Continues

 Overview

40 Years of 1973 1980 1984 1993

Passion
First Plant Meter Plant Joint Venture Switchgear
with Geyer Plant

1996 1997 2004 2004

Acquisition of Joint Venture CFL Fan Plant

Cable Plant with DZG Manufacturing

2004 2006 2007 2008

2nd Switchgear Capacitor Acquisition of

Plant Plant Sylvania Motor Plant

2008 – Global HQ 2009 2010

Inauguration of
Global CFL Plant 2nd Fan Unit
 Overview A full-spectrum provider
of professional electrical solutions
An Expanding
worldwide
Global Leader

Global HQ:
Noida, India

Rs 5500cr+ (U$1 Billion +)

One of the world’s largest lighting
and electrical product companies
 India
Overview  Major presence through Havells India
 11 manufacturing units
Broad  Strong distribution channel
Multinational
42% of consolidated revenue
Reach
Europe
 Major presence through Sylvania
 5 manufacturing units
 Strong distribution channel
42% of consolidated revenue

Americas
 Presence through Sylvania
 3 manufacturing units
 Strong distribution channel

16% of consolidated revenue

New Target Markets:

China, Asian region & Latin America
 Brands

Our Brands

World-class
Brands &
Exceptional
Products
 Strategies-
Brand

Innovative First in the Industry to create a Galaxy concept

retail initiative
- One Stop Shop for Havells & Crabtree Products
– Galaxy
- 63 Galaxies opened in different cities
- Target to reach 100 by year end
 Strategies-
Brand

Innovative First in the Industry to create a Havells World concept

Retail initiative
-Unique Concept of Displaying Entire Havells Range in Wholesale Markets
– Havells World -First two Havells World in Delhi & Mumbai
 Product Width

Build Indus
Cabl Modu
ing trial
Capa es lar
Circu Circu Moto Light Geys
citor And CFL Fans Plate
it it rs ning ers
s Wire Switc
prote Prote
s h
ction ction
 Product Width

Buildi Indust
Modul
ng rial
Cable LED ar
Circui Circui Motor Capac Geyse
& Lighti CFL Fans Plate
P t t s itor r
Wires ng Switc
r prote Prote
h
o ction ction
d ACCl
Air Circuit
Breaker
Foot Norm Powe Consume
r Lighting
Ceiling
Hav Elec
Mount al Fans
u ing Duty
r
ells tric
Cabl
c MCB
MCCB
es
Commerc
ial Ret Oscillating Mo Stor
Flang
Heavy
Lighting Portable
age
t Panel
Board
e
Duty
Alum
inum
rofi Fans
dul Wat
Isolat Motor Down
t ar
System

es Lighter Exhaus er
L
By Pass
Changeover Foot Super Cont t Fans Swi Hea
Switch
cumfl Heavy rol tch
Changeov Industrial

e er Switch age Duty Lighting ter

Automotive
Transfer
Cabl Table
n Circuit
Switch
Inverte Agricu
es – Area
Fans
Inst
g
Breaker r Duty ltural copp Lighting Cra
No
Switch
Disconnect
Motor Duty er Pedest ant
t
or
al Fans btr ane
Distributi Road
n
h
on Board Control Crane Motor
Copp
Lighting
ee ous
Gear Duty
Run
Capacit er Ret Air
Wat
Motor or Specialty Circulat Mo
RCBO Fuse line Flexi Lighting rofi or Fans
er
& Fuse Box
ble dul
Brake APF Cabl t High Hea
Indicat
or Light
Fuse
Holder
Motor
C es
Aura
Lighting
Speed
Fans
ar ter
Compact Fluorescent Lamps
(CFL)
 Bulb wastes, CFL saves

Positioning
Product Line Length-Depth Concept
CFL

Product

RetroFit Non-Retrofit

Product
Brand Line
Green CFL

Wor
Dw Spir Lilli SU/ Dic
me FPL T5
arf al put Du hro
d

Product Depth 11w

Product Sub Depth 11 w
G24 15 w 20 W 23 W
LABELING, PACKING & PACKAGING
Packing

Packaging

Labeling
Product Life Cycle (Green CFL)

L
CF
een
Gr
ells
v
Ha o rs
etit
p
m
Co
Decline of
Production
 STP

S S in g
MA rket
M a
THANK YOU