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Pepsi: Marketing Mix
Pepsi: Marketing Mix
Marketing Mix
Introduction to Marketing Mix
Product : A tangible Price : The price is the
object or an intangible amount a customer
service that is mass pays for the product.
produced or It is determined by a
manufactured on a number of factors
large scale with a including market
specific volume of share, competition,
units. material costs, etc
Place : Place represents Promotion :
the location where a Promotion represents all
product can be purchased. of the communications
It is often referred to as that a marketer may use
the distribution channel. It in the marketplace.
can include any physical Promotion has four
store as well as virtual distinct elements:
stores on the Internet. advertising, public
relations, personal selling
and sales promotion.
Pepsi ‘s Background
Pepsi is a carbonated soft
drink produced and
manufactured by PepsiCo. The
drink was first made in the
1890s by pharmacist
Caleb Davis Bradham in New
Bern, North Carolina. The
brand was trademarked on
June 16, 1903. There have been
many Pepsi Variants produced
over the years.
Pepsi ‘s Marketing mix
Product
PepsiCo, Incorporated is a Fortune
500, American multinational
corporation headquartered in Purchase,
New York, with interests in manufacturing
and marketing a wide variety
of carbonated and non- carbonated
beverages
Examples of its variety of products
Competitors
Price
Providing quality products at the lowest
possible price has always been one of the
main concerns of Pepsi. For Example,
One of the ways they've been able to assist
this effort is by expanding their use of
inexpensive and recyclable plastic bottles
Place
FACTORS FOR CHANNEL DESIGN