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  • Evidence Advertising

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    Maribel Camargo Malaver
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    This advertisement promotes the HUX drink for athletes, using several techniques to suggest it is the preferred hydrating drink for sports. It identifies the drink as a sportsman's option for hydration, relying on generalizations that athletes prefer low sugar drinks with electrolytes. The ad also uses emotional appeals saying athletes like cold, hydrating drinks, and celebrity endorsement by using soccer players to model sports drinks. The overall message is that HUX supports the ideals of health and sport.

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    Evidencia Ingles Sena Nivel 7

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    This advertisement promotes the HUX drink for athletes, using several techniques to suggest it is the preferred hydrating drink for sports. It identifies the drink as a sportsman's option for hydration, relying on generalizations that athletes prefer low sugar drinks with electrolytes. The ad also uses emotional appeals saying athletes like cold, hydrating drinks, and celebrity endorsement by using soccer players to model sports drinks. The overall message is that HUX supports the ideals of health and sport.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Evidence Advertising

    Uploaded by

    Maribel Camargo Malaver
    This advertisement promotes the HUX drink for athletes, using several techniques to suggest it is the preferred hydrating drink for sports. It identifies the drink as a sportsman's option for hydration, relying on generalizations that athletes prefer low sugar drinks with electrolytes. The ad also uses emotional appeals saying athletes like cold, hydrating drinks, and celebrity endorsement by using soccer players to model sports drinks. The overall message is that HUX supports the ideals of health and sport.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    EVIDENCE: ADVERTISING

    PRODUCTO HUX drink


    MESSAGE The HUX drink will be your best
    option whenhydrating
    ADVERTISER HUX products.
    IDENTIFICATION The sportsmen's drink
    TECHNIQUE
    GENERALIZATION Athletes prefer low sugar drinks and
    TECHNIQUE withelectrolytes.
    EMOTIONAL APPEAL Most athletes like cold, hydrating
    TECHNIQUE drinks.
    CELEBRITY ENDORSEMENT Soccer players are the best models
    TECHNIQUE for advertisingsports drinks.
    IDEOLOGY Health and sport

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