Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised?

A cleaning product called
Xtreme LPQ
Cause it is easier tonotice
the name and
Why is a different color used in the product’s
toremember it.
name?

The product is intendedto

What hidden messages does the ad seem to be used by women.
have?

Yes, it does. This ad tries

Does the advertisement use emotional appeal? If
to convinceme that if I
yes, how? If no, how could it?
buy theproduct, all my
cleaning problems will be
 solved

I think not, the ad

doesnot specify what
Is product’s description honest? Why or why not? theproduct does, where
Ican use it and how
Ishould use it.

The ad shows theproduct

as somethingrelated to
What do you think or conclude about the ad?
housecleaning, but it is
notflashy.

Fuente: SENA

Questions Answers

What is being advertised? Mineral water called

“LPQ sparkle”.

Why is a different color used in the product’s

name? It is intended to
attractattentio
 That the product is
madefor sportsmen,
What hidden messages does the ad seem to athletes and people who
have? want tokeep in shape,
thebottom wants to show
anatural and
healthyenvironment

Does the advertisement use emotional appeal? If Yes, it does. That if I

yes, how? If no, how could it? drink mineralwater I will
be healthyand athletic

think not, just

drinkingwater will not
Is product’s description honest? Why or why not? make mehealthy, there
are otherfactors such as
exercise,food and rest.

Bottled water is one ofthe

What do you think or conclude about the ad? most pollutingproducts in
the world; itdoes not
representhealthy life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.