Scribd Logo
Upload

Welcome to Scribd!

  • Case Study

    Uploaded by

    drbrijmohan
    32 views1 page
    A car company wants to sell flying cars in India and needs help with marketing. They need to understand why customers would want one, identify the best customer segments to target, and how to position the product compared to others. They also need advice on how to introduce the new product and help its adoption spread.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    A car company wants to sell flying cars in India and needs help with marketing. They need to understand why customers would want one, identify the best customer segments to target, and how to position the product compared to others. They also need advice on how to introduce the new product and help its adoption spread.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32 views1 page

    Case Study

    Uploaded by

    drbrijmohan
    A car company wants to sell flying cars in India and needs help with marketing. They need to understand why customers would want one, identify the best customer segments to target, and how to position the product compared to others. They also need advice on how to introduce the new product and help its adoption spread.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    A car making company is deciding to make flying cars in India.

    You are required to

    a) Explain the motivation of consumer in buying this car and your way to promote it.

    b) Segment, targeting and position the flying car in Indian market.

    c) Explain how the diffusion of the idea will be facilitated by you?

    You might also like