Professional Documents
Culture Documents
A whole lot have gone into putting our spa into shape. Thus, we can beat our chest
to say that it is a very luxurious site to behold. What is more, there have been ample
financial commitment to seeing that we have the state of the art facility and
equipment that will say well of us.
Rather, we have made it policy to use only organic products that have mild
compositions. Our well trained massage experts have it all going on for them, as
they know what is best for each client and situation, when they come across it.
We opened our spa company amid some pomp and pageantry, with loads of
budding and successful celebrities in attendance. We invited loads of people who
reside in the neighborhood, as well as those from far places to come and behold the
new thing in the neighborhood of New York.
Our Ultra- chic facility and ambience sure does promises a lot. Some of the services
and amenities that we offer to clients include the following that have been listed
below. These are the services and amenities that will be made available to our
customers;
So, here are a few marketing goals that we are set to achieve pretty soon:
Generate a total sale of 200,000 US dollars within the first year of launching
our spa business
Generate a total sale of 1,500000 US dollars within the third year of launching
our spa business
Become the official massage therapist of 50 percent of our first time clients
Help people master the art of relaxing with our spa treatments and skin care
products.
Become the number one choice when it comes to spa services in the United
States of America
Become the number one choice when it comes to organic skin care products
in the United States of America
We want to build a self – sustaining business that will contribute to the
growth of the economy of the United States of America.
Since we commenced business last month, we have already started this campaign;
however, we will still need to add up some more money to meet up this target.
Subsequently, we will budget between 5 percent and 15 percent of our annual
income towards marketing and promoting of our spa business in the United States
of America.
5. MARKET ANALYSIS
There is a whole lot our clients stand to gain when they deal with us. First and
foremost, it is important to state that we are all out to be the best in all that we do.
This is one of the reasons why we want to attract those that we have in mind.
Therefore, our target market cut across the following people and organizations;
6. SWOT Analysis
Without a shadow of doubt, starting a Spa indeed needs loads of cash, and this
especially applies to aspiring entrepreneurs who may not have huge sum of money
saved up in a bank. We know that loads of cash is vital in the setting up of a
standard Spa business, which is why we decided to do all that is required to build a
profitable business.
As such, we are taking meticulous steps in seeing that we do the needful. Part of the
needful step required to be taken, is conducting a SWOT Analysis.
It is for that reason that we employed the services of Mr. Adolphus Nettune, an HR
and Business consultant who is renowned for the trade, to help us conduct SWOT
analysis for our company and he did a pretty good job for us. Here is a of the result
we got from the SWOT analysis that was conducted on behalf of LaCozy Spa World;
Strength:
LaCozy Spa World is centrally located where there are salons and nail studios. We
see this as a strength, as we will be able to attract clients who might as well need to
be massaged, pampered, amongst others.
The weakness of LaCozy Spa World can be said to be the fact that it is a new
business, which is owned by an individual (a small family), and we may not have the
financial capacity to sustain the kind of publicity that can give us leverage.
Opportunities:
We are centrally located in one of the busiest areas of, Maryland, Washington DC
and we are open to all the available opportunities that the city has to offer. Our
business concept has us positioned in such a way that we will attract all and sundry.
Threat:
One of the major threats that confronts businesses all over the world is economic
downturn; when the economy is bad it affects consumers spending which in turn
impacts businesses negatively. Another threat that may likely just affect us is the
competition which is found in the spa industry.
Every day, more and more people are going into the industry, and we dare add that
only the strong will survive, which is why we are working hard to position our self in
a way that makes everyone want to check us out.
From our recently concluded feasibility studies and market survey, we observed that
the competition sure is a stiffer one because there are quite a number of people
who run spas around where we are located. It is for this reason that we have added
some more services like the drink bar, restaurant and the Karaoke lounge, because
we know that there are only a very few who measures up to want we want to offer.
Yet another competitive advantage we have over others is that we have a standard
Spa facility that offers additional complementary services that will definitely help us
attract and retain customers. We are categorically hopeful that we have a state of
the art Spa facility with the best massage techniques ever.
We also have an advantage because of the type of products we offer our clients,
which has no side effect at all. We know how harmful some chemicals can be, that is
why we have keyed into using organic products.
Sources of Income
LaCozy Spa World will generate income from the following service offerings;
Offering massages
Offering skin therapies
Sale of organic beauty products
Drink bar
restaurant
home services
8. Sales Forecast
It is important to state that our sales forecast is based on the data gathered during
our feasibility studies and also some of the assumptions readily available on the
field with reference to similar business in Maryland, Washington DC.
We know that we are well positioned and we will definitely attract clients that will
not only patronize our spa, but clients that will patronize our bar and restaurant.
This means that we will generate additional income from these sources. Below is
the sales projection for our business, it is based on the location of our LaCozy Spa
World and the type of services and products that we will be offering;
First Year-: $80,000
Second Year-: $120,000
Third Year-: $180,000
N.B: This projection is done based on what is obtainable in the industry and with
the assumption that there won’t be any Spa offering same additional services like us
within 4.5 miles radius from our facility.
At LaCozy Spa World, our pricing system is going to be based on what is obtainable
in the industry, we don’t intend to charge more (except for premium and
customized services) and we don’t intend to charge less than our competitors are
offering in the city we are located.
Be that as it may, the management of LaCozy Spa World have put plans in place to
offer discount services once in a while and also to reward our loyal customers
especially when they refer clients to us. The prices of our products (Organic skin
care products, drinks, foods, amongst others) will be same as what is obtainable in
any part of the United States of America.
Our Unique Selling Point; What Makes Our Spa Company Superior to
Our Competitions
It is pertinent to state that there are a thousand and one spa companies currently
active in New York. Therefore, this singular idea is what we want to drive us to
become the very best and indeed a household name. This is one of the reasons why
we have developed our products and services in such a way that makes us stand
out from the pack.
So, our first unique selling point is the fact that we are a pre organic using spa. This
means that all of our products have organic chemicals as its composition.
Yet another unique selling point that we propose to our clients is the fact that we
have got a segment in the spa where all the people who have come to get services
in one way or the other- or even those who have come with them can get
entertained whilst they wait. To sum it up, this means that there is a bar in the spa
building.
The Benefits Our Client Stand to Gain When They Patronizes Our Spa Services
We want to help our clients feel really good about life; this is one of the reasons why
we are in business. As a result, they stand to gain a whole lot when they visit our
spa. So, what are those things that are of benefit to clients when they come to
Lacozy Spa World?
It is our policy to use the best mixed ingredients for our clients. So, one of the
benefits of visiting de-stress spa is that quality is assured.
We do not use harsh chemicals for our clients. Hence, one of the benefits of
patronizing us is that you stand to gain a lot with our mild recipe of products.
We believe so much in green products, because of the several nutritive value
which it gives. So, for those who would be our guest at our spa, they stand to
gain a whole lot.
10. Guerrilla Marketing Strategies for Our Beauty Salon & Spa
When it comes to creating a brand identity for our spa business, then this means
that we have got to be well informed and all out to put in our bets in this regard.
One of the ways to really have a compelling presence with our spa business is by
having a good budget to meet such a need as brand awareness. We know that in
having a good advertising practice for our spa, we have to spend some good money
on some advertising tools.
In the same vein, a whole lot can be achieved with the internet. So advertising
campaigns has to also be ongoing in order to capture the various audiences
there. Here are the ways we intend creating brand identity of our spa company
Indeed that has to be the need to be proactive when it comes to attracting new and
more clients. This is one of the reasons why we have taken the strategic marketing
alliance really seriously. How do we intend to do this? Well, we plan to liaise with other
spa companies in other parts of America, who might have their clients visiting New
York visit our own spa whenever they are in town.
So, it then becomes our duty to gather the names of all spas in the country, and let
them know that their clients are welcome at our spa whenever they are in New York
and far away from their regular spa.
Here are the ways we intend to improve our customer experience so that we can create a
good impression and generate repeat sales from them:
Ensure that we think outside the box on ways to satisfy the need of our
clients.
Ensure we get feedback from our customers at all times
Give our customers the options to choose from a wide range of organic
products for their skin, which is a 100 percent healthy.
Make use of effective customer relationship management (CRM) software to
effectively manage our clientele base.
Ensures that we carry our customers along when making decisions that
directly affect them.
Part of our marketing strategies which is clearly stated in our business plans, and
which we do not want to go back on, is to ensure that we offer our customers
enticements in order for us to retain them and of course to continue to generate
repeated sales from them and also to attract new customers. We believe that more
successful brands have walked this path, and we have got to be prepared to trudge
along the path too.
Part of the motivations that we plan offering out to our highly revered customer is
to give them 50 percent discount on all our spa services and packages when they
visit our spa place. We want to do this so that we can be able to retain people all the
time.
We will also create a loyalty plan that will enable us reward our loyal customers who
have been consistent in patronizing our spa business. This is also open to those
clients who are able to refer our services to their family members, friends and
colleagues. Rewarding them could be giving our customers discounts anytime they
patronize us and also giving them gifts during special occasions like Christmas, New
Year, Thanksgiving, Independence Celebrations and Easter et al.
Part of the ways through which we intend to capture the hearts of new and old
clients is having their interest at heart even after transaction. This is very vital so
that these clients of ours can have a clear sense of belonging. In view of that we will
maximize our customer relationship management software applications, so as to
keep in touch with them and to make sure we carry them along when we have any
promo that we know will benefit them. We plan to also ensure that we offer free
beauty and health consultancy services to our loyal customers.
The internet more than ever before in the history of man is such that can help
generate massive traffic to one’s business. Therefore, we are all out to leverage on
the goodies the internet has to give.
Here are they ways we intending leveraging on the internet to advertise / promote our
spa business to a myriad of people:
Part of the creative marketing ideas that we intend leveraging on to market our spa
business is to make us of facebook to market our services, as well as products. We
would also make it a point of duty to give and send tips and advice about the skin to
all and sundry.
We will not leave out the fact that we will always plan beauty seminars and shows,
where we will sensitize the people on the need to always detoxify the body of come
radicals. These seminars and shows will be organized in different cities in the United
States of America with the aim of attracting our target market.
Finally, as part of our CSR, we will offer pro bono photography services once in a
while in and around the community where our photo studio is located.