Class,

The objective of the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis
is to develop a strategy to help a business or project successfully get off the ground or diagnose
deficiencies in an existing organization by evaluating its current parameters (Schmitz, 2012). A
SWOT analysis, when used correctly, can evaluate the current market situation of a business and
add value by competing on strengths and assigning responsibility to the weaknesses (Rush,
2015).
I choose to research and analyze the Philadelphia Eagles team in its current state. I follow
this team closely and regularly. Much of my analysis is coming from personal opinion from
articles and performance during this current year of professional football.
For the strengths I chose to focus on what is special and unique about the team. The
Eagles have exceptional staff, coaches, and trainers with experience in all aspects of the
professional and collegiate leagues. The coaches present an unmatched feel of cooperation that is
not seen elsewhere in the National Football Conference East Division. And the competiveness
and passion of the players and fans create an overwhelming environment of support and love for
the sport (Philadelphia Eagles, 2019). Some weaknesses include lower fan morale and increasing
injured reserve roster that keeps the team’s valuable talent off the field (Ham, 2019).
“Opportunities inspire the mission” (Rush, 2015) and can be used to exploit other teams
weaknesses. The Eagles team has an enormous online presence with its fan base on social media
platforms and websites. On the internet fans can stay engaged with the happenings of the team
and remain relevant during the off-season. They also create new opportunities for success and
often take the chance to sign unranked collegiate players. Threats concerning the Philadelphia
team are few but important. The competing teams are not much concern this year, especially not
the Dallas Cowboys. What is a personal concern of mine is the seasoned talent pool of the
Philadelphia offensive line and tight ends although the depth chart is full, as the seasons pass the
team will soon be forced to explore new options.
Jim
Gallen, D. (2019, April 26). NFL Draft 2019: Philadelphia Eagles grab unusual talent in
Washington State's Andre Dillard. Retrieved from
https://www.pennlive.com/philadelphiaeagles/2019/04/nfl-draft-2019-philadelphia-
eagles-grab-unusual-talent-in-washington-states-andre-dillard.html
Ham, R. (2019, October 24). Philadelphia Eagles debate table: Is low morale a sign of deeper
issues?. Retrieved from https://insidetheiggles.com/2019/10/24/time-hit-panic-button-
philadelphia-eagles/
Philadelphia Eagles. (2019). Coaching Roster. Retrieved from
https://www.philadelphiaeagles.com/team/coaches-roster/
Rush, K. E. (2015). Marketing plan templates for enhancing profits. Retrieved from
https://ebookcentral.proquest.com
Schmitz, A. (Ed.). (2012). Developing New Products and Services [1.0].

Anthony,
The first time I studied the SWOT analysis was difficult for me but it eventually grew on
me and I have seen this in a few on my classes now. It is a great tool to use and it certainly has
my vote however, SWOT analysis is only one business strategy and like every strategy it has its
own strengths and weaknesses. Individuals may concentrate too many factors instead of getting
to the root cause of an issue or concern. What's more the SWOT practice doesn't ordinarily allow
any assignment of priority to specific taskers or problems. So I would say that it is essential to
make sure the tool works with the company it is applied to and compliments the company’s
vision and boss’ intent.
Jim
Alex,
Good interpretation of the text this week. While I am a huge fan of the SWOT analysis
because it really does work and it also helps to create motivation and “outside the box” thinking,
another issue with this strategy is that any element of the SWOT identification process has the
potential to be dangerous or not so relevant when looked at through a different departments eyes.
For example, if one section isn’t selling as many shirts as they thought and they think it’s a bad
design another section could see it as poor advertisement. I feel you must dig deeper to truly
identify the root causes of problems when using any of these strategies. But I think the SWOT
analysis leaves the results in a very broad spectrum for interpretation.
Jim
Frederick,
Hockey is my dream sport, unfortunately I am so far removed from the sport I wouldn’t
last a minute of the ice right now. It is sad to hear about the leagues dissipation of participants.
Have you tried to reach out to past athletes and maybe do a small survey to find out exactly the
reason or reasons they decided to leave? Maybe they went somewhere else and now you have
just identified a new threat or even a possible strength, as a friendly competitor or inter-league
competitions.
Jim