SWOT ANALYSIS

DR. SHAILAJA B
A S S O C I AT E P R O F E S S O R
 CONTENTS

 SWOT Analysis for oneself

 Introduction to SWOT Analysis

 4 Quadrants of SWOT Analysis

 What is SWOT Analysis for students?

 Importance of SWOT Analysis.

 How to write SWOT Analysis for students?

 Use of SWOT Analysis for students

 Conclusion
 SWOT ANALYSIS FOR ONESELF

 How to write a SWOT Analysis to achieve goals?

 How to start an academic SWOT analysis?

 Identify your strengths and weaknesses, leverage opportunities

and counteract the threats.

INTRODUCTION TO SWOT ANALYSIS

 A SWOT analysis is a strategic planning tool created by Albert

Humphrey to evaluate the Strengths, Weaknesses,

Opportunities, and Threats involved in a project or business
venture. It involves specifying the objective and then identifying
the internal and external factors that are favorable and
unfavorable to achieve that objective.
4-QUADRANTS ‘SWOT ANALYSIS’
 4-QUADRANTS

Note that there are four factors in the SWOT analysis:

 Helpful — Strengths and Opportunities

 Harmful — Weaknesses and Threats

 Internal — The Strengths and Weaknesses are internal to the organization

 External — The Opportunities and Threats are external to the organization

The SWOT analysis is used to match strengths to opportunities

and convert weaknesses or threats into strengths or opportunities or at least

make them manageable:

 HOW TO WRITE SWOT ANALYSIS FOR
STUDENTS?

 The first step to perform after understanding the SWOT analysis and its

significance is to do academic research. While doing a SWOT analysis, students

need not follow the same order of identifying strengths first, then weaknesses.
 Here is a process that students can follow to start:

 Identify Goals
 Identify Strengths & Weaknesses
 Identify Opportunities
 Identify Threats
 Prioritize
 IDENTIFY GOALS

 The primary step is to identify the end goal. While doing it, the

student must be fully aware of what they are working towards to

achieve it.
 The goal set must be achievable, reliable, and with a particular

time frame.
 Having dreams with no deadline to accomplish will leave you

feeling lazy. And achievable goals are always better than one
long-term goal somewhere in the distant future.
CONTD….

 If, on the other hand, the objective seems attainable, the SWOTs

are used as inputs to the creative generation of possible strategies,

by asking and answering the following four questions many times:

1. How can we Use each Strength?

2. How can we Stop each Weakness?

3. How can we Exploit each Opportunity?

4. How can we Defend against each Threat?

 IDENTIFY STRENGTHS AND WEAKNESSES

 Now that you have defined goals for yourself, list down the

strengths and weaknesses to help or prevent you from achieving

them.
 It is true that only you know yourself better, so writing down the

strengths and weaknesses relating to a goal should not be a task.

 In case you are unsure, you can always consult a friend or a

mentor to assist with your strong and weak points.

 IDENTIFY OPPORTUNITIES

 List down things that you think will enable you to achieve your

goals faster.
 These are usually external factors that you can leverage for

yourself to move ahead in your career.

 Only if you're clear on your plan can you identify an opportunity

that will help you move closer to accomplishing your aim.

 IDENTIFY THREATS

 Threats are a superset of weaknesses that you contemplated for

your SWOT analysis. Threats, however, can be external or

internal. Since we covered internal threats in the weakness
quadrant of SWOT, here list down external threats.
 These threats will act as obstacles between you and your

objective.
 Only if you would have identified threats clearly, can you plan a

counteract for them.

 PRIORITIZE

 By now, you should be able to complete the academic SWOT

analysis. Once complete, review the probe and make changes if

required.
 Viewing the SWOT should give you a clear understanding of

what you need to prioritize.

 Next, look at all four areas of the SWOT analysis and start

working towards your goal accordingly.

 WHAT IS SWOT ANALYSIS FOR STUDENTS?

 SWOT analysis for a student implies the parts they are good at

and factors that need improvement. Through SWOT analysis, a

student can analyze what opportunities lie ahead of them. And
with the threat quadrant analysis, students can also figure out
what possible obstacles might arise.
 STRENGTHS

The strength quadrant indicates the following in the SWOT

analysis:
 List out things you are good at.
 Identifying things you know will help when you have a problem.
 Try thinking of different ways in which you stand out from the
crowd.
 Track the academic chart for a better understanding.
 HOW TO USE EACH STRENGTHS - QUESTIONS

 What are my strengths?

 In which subject do I score well?

 Which is my favorite subject?

 What do others see as my strengths?

 What are my hobbies and interests?

 SWOT ANALYSIS EXAMPLE- STRENGTHS

 What are my strengths?

“I have strong communication skills, efficiency with technology”

 In which subject do I score well?

English and Human Resource.

 Which is my favorite subject?

Statistics
 What do others see as my strengths?

“They feel I am open to new ideas.”

 What are my hobbies and interests?

“I love to paint abstract, do Indian classical dance or I play the guitar.”

 WEAKNESSES

The weakness quadrant indicates the following in the SWOT

analysis:
 Note the areas where there is a scope of improvement.
 Visiting your academic chard for this part of the SWOT
analysis will be fruitful.
 Identifying what you need to move or improve from weakness
to the strengths quadrant.
 HOW TO STOP WEAKNESS-QUESTIONS

 What is my weakness?

 Which is the subject that I struggle with?

 Which is my least favorite subject?

 In which areas, I need more education or skill-based training?

 What are my negative traits or habits?

 SWOT ANALYSIS EXAMPLE- WEAKNESSES

 What is my weakness?

Easily distracted and get nervous at interviews

 Which is the subject that I struggle with?

Finance
 Which is my least favorite subject?

Accounting
 In which areas, I need more education or skill-based training?

“I need to learn coding and search engine optimization.”

 What are my negative traits or habits?

Impatience and procrastination

 OPPORTUNITIES

The opportunities quadrant indicates the following in the SWOT

analysis:
 After identifying strengths and areas for improvement, you can
identify where you can excel.
 List out opportunities that come to mind and then shortlist.
 Do not be too specific and list as many as you think you can achieve.
 Identify possible or different opportunities around you that can act
out in your favor.
HOW TO EXPLOIT OPPORTUNITIES -QUESTIONS

 What opportunities are open to me?

 What are the strengths that I can turn into opportunities?

 SWOT ANALYSIS EXAMPLE- OPPORTUNITIES

 What opportunities are open to me?

“I have studied Science in class 12 which opens career avenues

for Commerce and Arts too for me.”
 What are the strengths that I can turn into opportunities?

“I like to stay fit so I could appear for Defense services exams.”

 THREATS

Threats quadrant indicates the following in the SWOT analysis:

 Threats should be the easiest to fill in the SWOT analysis chart.
 It is clear what you want to achieve by now, and you also know
what could go wrong.
 List out things that might come in the way of your goals.
 Also, write about what scares you the most and the demotivating
factor.
 HOW TO DEFEND THREATS -QUESTIONS

What are the threats that could affect my chosen career

field?
What scares me the most and is the demotivating

factor?
SWOT ANALYSIS EXAMPLE-THREATS

 What are the threats that could affect my chosen career field?

“The number of seats are limited in the university that I am

applying to.”
 What scares me the most and is the demotivating factor?

“I have to appear for entrance exams which I am scared of, but

it's the only way to get admission into good engineering
colleges.”
 IMPORTANCE OF SWOT ANALYSIS

 SWOT analysis will help figure out the shortcomings and provide a clearer

picture of the goals. But only the regular analysis keeps you on the toes for
any possible challenges to come. However, the same stands true during the
SWOT analysis for students. It is important to be conscious of your strengths
and weaknesses to achieve the goals timely and seize opportunities as a
student.
The importance of performing a student SWOT analysis are as follows:
 Making correct decisions for exploring various opportunities.
 Having a clear understanding of your goals.
 Making changes in the plan to accommodate possibilities.
Contd….

 Understanding choices to counteract threats.

 It keeps you aware of the shortcomings and acts as a
motivation.
 Help in utilizing available resources to the best of your ability.
 Reviewing options and prioritizing accordingly.
There are many advantages of performing SWOT analysis as a
student. The significance of the SWOT analysis may vary
depending on one's goals.
 USES OF SWOT ANALYSIS FOR STUDENTS

Since students are aware of the SWOT analysis, its importance, and how we write it.

Let us now see the uses of an academic SWOT analysis.

Below are the uses of student SWOT analysis.

 Understanding yourself better

 Building on strengths
 Eradicating weaknesses
 Leveraging opportunities
 Counteracting threats
 Time management
 Jumping from one completed goal to another
SWOT FOR BUSINESS ANALYSIS
 CONCLUSION

 Performing a SWOT analysis for students will make them face

reality.
 They get a chance to know what their goal is and where they

currently stand.
 The journey to your aim will become more straight forward when

you have a plan to implement.

 With the SWOT analysis help, students to identify their vital areas

and know what needs more work.

 REFERENCES

 Text Book: Organizational Behavior by Stephen Robbins

 www.practicalbusinessskills.com

 www.managementstudyguide.com

 www.psychology.fandom.com