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Case Study
JetFan
GROUP # _
Surname, First Name
Surname, First Name
JetFan Technology Limited (Jetdan Ltd) was established to develop and market commercial
applications for an innovative fan impeller (fan blade) technology. The plan is to establish a
platform to commercialize the impeller technology in the global market by seeking strategic
alliances with leading fan manufacturers in the compact electronic equipment cooling market.
Jetfan Ltd is seeking $2.5 million equity injection to commence commercial production.
1. What is the core technology underlying the Jet Fan innovation and product? What
was the invention? Who was the inventor and what was his arrangement with JetFan?
2. Was the choice of manufacturing impeller only vs. complete fan justified? Why or
why not?
3. Was the choice of locating the first impeller plant in Australia justified?
Why or why not? What was its biggest advantage? Disadvantage?
4. Turnaround time was estimated at 6 to 8 weeks. How was this arrived at? Is this
acceptable to the customers? Suggest 5 specific ways by which this can be reduced.
1. What is the core technology underlying the Jet Fan innovation and product? What
was the invention? Who was the inventor and what was his arrangement with
JetFan?
2. Was the choice of manufacturing impeller only vs. complete fan justified? Why or
why not?
Manufacturing impeller
only
Manufacturing
complete fan
3. Was the choice of locating the first impeller plant in Australia justified?
Why or why not? What was its biggest advantage? Disadvantage?
Below are the pros and cons of choosing Australia as the plant location.
Pros:
1.
Cons:
1.
4. Turnaround time was estimated at 6 to 8 weeks. How was this arrived at? Is this
acceptable to the customers? Suggest 5 specific ways by which this can be reduced.
(Estimated turnaround time was 6 to 8 weeks. How was this arrived at? Is this
acceptable to the customers? Suggest 5 specific ways by which this can be reduced. )
Justifiable if
III. Conclusion