JOURNAL READING

NI PUTU PUTRI DEWI/ 1670121080

CONTENT
◦ BACKROUND
◦ PURPOSE
◦ METHOD
◦ RESULT
◦ HEALTH AND MEDICAL TOURISM OPPORTUNITIES IN INDONESIA
◦ REFERENCE
BACKROUND
◦ Medical tourism definition is the phenomenon of travelling across national borders
intentionally to access a variety of medical treatments, especially medical treatment.
◦ In Korean, medical tourism has been facilitated by the effect of Hallyu and advanced
Korean brand power.
◦ Korean medical tourism, suggesting that the medical tourism industry involves many
aspect as medical services, tourism perspectives, supporting the patient and their
companions to stay in a comfortable and pleasurable environment.
◦ Medical tourism representatives in other countries can consult these findings to
develop the industry.
PURPOSE
◦ The purpose of this study to identify the key success factors of medical tourism using the
case of South Korea.
METHOD
◦ Methodology : this journal use Case studies as research method. Case study is
qualitative research methods that discuss research related to a person or institution
and uses empirical approach
◦ Samples : Samples were selected using the purposive sampling method
◦ Participant of this study consist of 21 service provider from hospital, 5 from medical
tourism facilitator, two from government organization. So theres 28 total participants
◦ Data collection and analysis : This study conducted semi-structured face-to-face in-
depth interviews use open-ended questions . The collected data were analyzed by
using content analysis
RESULT
◦ This study found that increased number of medical tourists in Korea, and the key factors
identified for attracting more medical tourists to South Korea are :
1. Developed Medical Technology with a Reasonable Price
2. Tourism Activities for Companions
3. Follow up Care
4. The Effect of Hallyu
5. Extra Support for Patients
6. Government Investment
7. Advances in Korea Branding
HEALTH AND MEDICAL TOURISM
OPPORTUNITIES IN INDONESIA
◦ Apart from Korean culture that attracts tourists, Indonesia has its own charm because it has
a variety of cultures that can attract tourists. The development of medical torism in
Indonesia can increase from this cultural diversity.
◦ In Asia, Indonesia is also a country with low medical tourism costs so that can attract tourists
who want to take medication
◦ In addition, the ability of Indonesian people to speak internationally or English is also good
although it has not been evenly distributed in some areas. This can be a consideration for
tourists to choose Indonesia as a place for treatment because it will be easier to do
communication between doctors and other medical workers to patients
◦ Massive promotion is needed to improve various sectors including the health sector,
especially in medical tourism
◦ The importance of synergy and cooperation between the government, the private sector,
academics, tourism practitioners, the community and the media greatly influences the
success of medical tourism in Indonesia
 REFRENCE

Kim S, Arcodia C, Kim I. 2019. Critical Success Factors of Medical

Tourism: The Case of South Korea . International Journal of
Environmental Research and Public Health.
doi:10.3390/ijerph16244964
THANKYOU