oy Page 2 of 4 WHEREAS, Republic Act No. 11207, signed on February 14, 2019, amended Section 11 of the Fair Elections Act providing an increase in the reasonable rates for political advertisements; “Section 1, Amended Rates of Political Propaganda - Section 11 of Republic Act No. 9006, otherwise known as the ‘Fair Election Act", is hereby amended to read as follows: Sec. 11. Rates of Political Propaganda. ~ During the election period, media outlets shall give registered political parties and bona fide candidates a discount of Jifty percent (50%) for television, forty percent (40%) for radio and ten percent (10%) for print, from the average of the published rates charged in the last three calendar years prior to the election. ... WHEREAS, Section 2 of R.A. No. 11207 requires the COMELEC to promulgate the necessary rules and regulations for the implementation thereof, NOW, THEREFORE, the Commission En Banc, by virtue of the powers vested in it by the Constitution, the Omnibus Election Code, Republic Acts No. 6646, 7166, 9006, 11207, and -other related laws, has RESOLVED, as it hereby RESOLVES, to promulgate the following Implementing Rules and Regulations: SECTION 1. New rates of political propaganda. During the election period, media outlets shall give registered political parties and bona fide candidates a discounted rate for their election propaganda from the average of the published rates charged in the last three calendar years prior to the election, as follows: a. For television- Fifty percent (50%); b. For radio- Forty percent (40%); c. For print- Ten percent (10%); In no case shall rates charged to registered political parties and bona fide candidates be higher than rates charged to non-political advertisers,Page3 of 4 For the May 13, 2019 National and Local Elections, media outlets shall give registered political parties, party list groups and coalitions and bona fide candidates the above discounted rates upon effectivity of these rules, SECTION 2. Higher discount rates. - Media outlets may give discounts higher than the rates provided by the preceding section, Provided, that the discount given to one candidate shall be the seme discount given to other candidates for the same position. SECTION 3. Media outlets.-For purposes of implementation of these rules, media outlets include intermediaries who act between media outlets and candidates or political parties, party list groups and coalitions for the Purpose of entering into political advertisement contracts, SECTION 4. Reportorial Reguirements.~ Media outlets shall submit the average published rates charged in the last three calendar years prior to the elections after fifteen days from the effectivity of this resolution. For subsequent elections, submission of the average published rates shall be on the second Monday immediately preceding the start of election period. It shall also submit a certification to the Campaign Finance Office, that the prescribed discounted or higher discounted rates ‘were applied in charging the political parties, party list groups and coalitions or bona fide candidates on their election propaganda. In addition, media outlet shall comply with the reportoria! requirement under Rule 7 of COMELEC Resolution No. 99911, as amended, with regards to the submission of Summary Report of Advertising Contracts and a copy of the advertising contracts. SECTION 5. Effectivity. - This Resolution shall take effect on the seventh (7) day after its publication in two (2) daily newspapers of general circulation, SECTION 6. Publication and Dissemination. ~ The Education and Information Department shalll cause the publication of this Resolution in at least two (2) newspapers of general circulation, and furnish copies thereof 'o all field offices of the COMELEC, and to the presidents or secretary } Ontnibus Rules on Campaign Finance.\) 10517 Page 4 ofa generals of all parties, candidates, mass media entities, and deputized offices. SO ORDERED. VOTED IN FAVOR LUIE TITO F. GUL Commissioner Commissioner MA. Owing MATE V.GUANZON SOCORRO B. INT) Commissioner Commissioner VOTED IN FAVOR Bir MARLON 5. oe for 10 Commissioner Commissioner.ft oO nara HE PW PRE OrMISSIONON ELECTIONS: bet HBS} ‘hil IEURMANGN DEPARTOREDT EIVER Republic of the Philippines COMMISSION ON ELECTIONS~~) ‘ a Intramuros, Manila ¥"*: IN RE: CLARIFICATIONS ON Abas,S.M., Chairman RESOLUTION NO. 10488, “RULES Parrefio, A.A, Commissioner AND REGULATIONS Guia, L.TF., Commissioner IMPLEMENTING REPUBLIC ACT Guanzon,M.R.A.V, Commissioner NO. 9006 IN CONNECTION WITH Inting, S.B., Commissioner ‘THE MAY 13,2019 NATIONAL AND Casquejo, MS, Comntissioner LOCAL ELECTIONS” Kho, AT. Jr, Commissioner Promulgated: April i, 2019 EsoLuTIoN No, 16518 This pertains to the implementation of COMELEC Resolution No. 10488, promulgated on January 30, 2019 entitled, “RULES AND REGULATIONS IMPLEMENTING REPUBLIC ACT NO. 9006 IN CONNECTION WITH THE MAY 13, 2019 NATIONAL AND LOCAL ELECTIONS”, on the issue of the applicability of the reportorial requirements by social media entities provided under Section 11 of the said Resolution. Numerous queries were received by the Commission as to how the reportorial requirements will apply to contractors, firms and companies providing internet-related and social media platform services; WHEREFORE, the Commission En Banc, by virtue of the powers vested in it by the Constitution, the Omnibus Election Code, the Fair Hlections Act, Republic Act Nos. 6646, 7166 and other related laws, has RESOLVED, as it hereby RESOLVES, to ISSUE the following CLARIFICATIONS on the implementation of Comelec Resolution No. 10488: eO O Page 2 0f6 Section 1 @) of the said Resolution is hereby amended to read as follows: “Section 1. Definitions- As used in this Resolution: 3. ‘Contractors’ and ‘business firms’ refer to any person, natural or juridical, or firm to whom expenditure is made in accordance with Section 112 of the Omnibus Election Code, including but not limited, to media entities, internet and social media platforms, advertising agencies, public relations firms, event organizers, talent endorsers and their managers, digital influencers, printing press. “Social Media associates” refer to contractors whose primary duty is to promote the election or defeat of any candidate through social mesa interactions and engagement." Reportorial requirements. under Section 11 of the Resolution shall likewise apply to all contractors and business firms, and internet companies transacting or doing business in the Philippines, whether _or_noé incorporated under the Philippines laws. Section 11 (a) of the said Resolution is hereby amended to read as follows: “Section 11. Reporting requirements to be Submitted by Mass Media Entities, Contractors and Business Firms. - The following shall be submitted to the COMELEC: a. For Mass Media Entities: It shall furnish copy of all contracts for advertising, promoting or opposing any political party or the candidacy of any person for public office within five (5) days after its signing, In every case, it shall be signed by the donor, the candidate or the duly authorized representative of the political party or party-list group. ‘The advertising contract shall be accompanied by a Summary Report of Advertising Contracts, which shall serve as a cover report for all the advertising contract submitted by the mass media entity of that day. The submission requirement shall include contracts that were signed or executed before the start of the campaign period but to be &coy Page 3 084 printed, published, exhibited, or broadcasted during the campaign period. ‘The copy of advertising contracts attached to the Summary Report of Advertising Contracts... a Social media associates including paid digital influencers who use social media platforms to promote or to defeat the election of any candidate, are considered individual contractors who are subject to reportorial requirements under Section 11 (b) of the Resolution. - Internet companies referred to under Section 11(¢) of the Resolution, which a candidate or party utilize to directly reach out to voters and mobilize support through the use of ads, paid promoted hashtags/trends, includes social media companies, such as Facebook, Twitter, Instagram, YouTube, Google, among others. Section 11 (¢) of the said Resolution is hereby amended to read as follows: “Section 11, Reporting requirements to be Submitted by Mass Media Entities, Contractors and Business Firms. -.. c. For companies providing internet-related services- Upon receipt of the list of URLs (Uniform Resource Locator) identified by the EID that contains political advertisement for a candidate or party, the social media contpany, within the period provided by law, shall provide the CEO of the information or documents containing the following: i The name of the candidate or party in the advertisement; i. ‘The name of the person or advertising agency/public relations firm who paid the advertisement; iti, Page Name or Account Name or Handle where the advertisement was posted, originated, or uploaded; iv, The particulars of the political advertisement; v. The amount or cost of the advertisement.” &OQ pt 10518" ‘The Education and Information Department (EID) is directed to cause the publication of this Resolution and to disseminate the same to all field offices of the COMELEC, and to the presidents or secretary-generals of all parties, candidates, mass media entities and deputized offices. SO ORDERED. On Official Business RRENO_ LUIE TITO F. GUIA Commissioner Commissioner Seeieeie—— On Official Business MA. ROWENA AMELIA V. GUANZON SOCORRO B. INTING Commissioner ‘Commissioner Of IO TR Commissioner,