JADON SANCHO

Borussia Dortmund (Football Club)

England national football team
Midfielder

END TERM JURY

Nilakash
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CONTENTS

02
INTRODUCTION

03
RATING

04
PERKS

05 - 06
CURRENT SCENARIO
AND STATUS

07- 15
PLAN DEVELOPMENT

16
POSITIVE IMAGE

17
NEGATIVE PUBLICITY

18

ACKNOWLEDGEMENT
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ABOUT JADON SANCHO

Jadon Malik Sancho

was born in Camberwell is a district of South London, England on
25 March 2000. At the age of 14, he moved to Manchester City in March
2015 to attend The Elite Player Performance Plan (EPPP) of
the Premier League.
Sancho had played for England youth teams, at under-16, under-17 
and under-19 levels.

He won the
UNDER-17
WORLD CUP
CHAMPION
2017
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RATING

JADON IS SOON TO BECOME THE BEST

FOOTBALL PLAYERS IN THE WORLD
AS A COMPARISON,
HE HAS AN AVG. RATING OF 7.70 AT THE AGE OF 20
WHERE AS LIONEL MESSI HAS AN AVG. RATING OF 8.59 AT AGE OF 32

JADON,S MARKET VALUE

ACHIEVEMENTS
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OF JADON WHICH CAN BE USED TO CATER TO

PERKS
ENDORSEMENTS/SOCIAL STATUS BETTER

01 RAW TALENT AND SKILLS

02 WELL BUILT BODY

03 GROOMING

YOUNG AND FASHION

04
FORWARD

05 BROWN SKIN TONE

WELL BUILT INSTAGRAM

06
FOLLOWERS

07 ENGLISH AS 1ST LANGUAGE

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T O P
CURRENT social media

apps that can

be used to
S C E N A R I O
engage more

audience
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CURRENT
SPONSORSHIP

ENDORSEMENTS 6 0
ADVERTIMENTS SPONSERSHIP
ADVERTISEMENTS

0 1
ENDORSEMENTS BRAND
AMBASADOR

JADON HAS AN ACTIVE 1 YEAR CONTRACT

OF BEING THE BRAND AMBASSADOR OF
EA FIFA20 (VIDEO GAME).
HE HAS ALSO DONE FEW ADVERTISEMENTS
FOR EA FIFA20
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T H E P L A N

1 SPONSORSHIP FROM A SPORTS BUSINESS

PREFERABLY NIKE OR ADIDAS 

2 ADVERTISEMENTS FROM
GROOMING/PERFUME BUSINESS

3 PUBLISHING ENDORSEMENTS
OF PRODUCTS PERSONALLY USED

4
VIDEOS OF HIS WORKOUT/FOOTBALL
ROUTINE IN INSTAGRAM/TIKTOK/SNAPCHAT

MENTIONING OR INVOLVING THE

5 PRESENT BEST PLAYERS IN SOCIAL MEDIA

TO INCREASE SOCIAL MEDIA INFLUENCE

SPEAK UP ON CURRENT TOPICS, FANS

6 LIKE OPINIONS FROM SOMEONE THEY
ADMIRE

BEING MORE OPEN TO THE FACT THAT

7 JADON WILL BECOME THE BEST AND HAS

ALREADY ACHIEVED A LOT SO EARLY
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1 SPONSORSHIP
THE FIRST STEP TO GET A SPONSORSHIP DEAL IS
TO GET ATTENTION OF THE SPORT GIANTS
For example, its mentioned in NIKE's website that the only way you can get
sponsorship is when the company will contact you directly. Nike is
continuously hunting for young athletes who have the potential to be a
great star. There is no Nike sponsorship request portal to place a request.

WHAT SPORTS
BUSINESS WANT
BOOST BRAND IMAGE
INCREASE SALES

WHAT SPORTS
BUSINESS PROVIDE
POPULARITY
FUNDS

Sponsorship deals also
provide additional
bonus and also
increases deal term
based on performance
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2 ADVERTISEMENT
HAVING PROFESSIONAL PHOTO SHOOT SESSIONS
AND POSTING PHOTOS IN SOCIAL MEDIA
Showing the world that you have the ability to look cool and can pose for
the camera, agencies will at once try to imagine their products in the same
frame and how well will the products engage the current followers/fans of
your social media.

WHAT ADVERTISEMENT
AGENCIES WANT
SOCIAL MEDIA PRESENCE
INCREASE SALES

WHAT ADVERTISEMENT
AGENCIES PROVIDE
OTHER FUTURE
ENDORSEMENTS
FUNDS

IF THINGS CLICKS
PERFECTLY, ONE CAN
BECOME A BRAND
AMBASSADOR AND ITS
THE HIGHEST MODE OF
ADVERTISEMENT
 3 ENDORSEMENTS
10

ENDORSING PRODUCTS WHICH IS USED IN

YOUR DAILY LIFE
MAYBE A PRODUCT BEING USED BY A SOMEONE POPULAR HAS BEEN VERY
POSITIVE. THUS PEOPLE SEE THE ITEM BEING USED AND ASK FOR A REVIEW
BY THAT PERSON THEY ADMIRE. HERE YOU HAVE THE CHANCE TO CONTACT
THE PRODUCT MANAGER/BUSSINESS AND LET THEM KNOW THAT YOU USE
THE PRODUCT AND HAVE MEDIA ATTENTION AND THUS CAN CREATE A
BETTER MARKETING AND ADVERTISMENT CHANCE.

WHAT ENDORSEMENTS
AGENCIES WANT
SOCIAL MEDIA PRESENCE
INCREASE HYPE

WHAT ENDORSEMENTS
AGENCIES PROVIDE
OTHER PRODUCTS
FOR FREE
FUNDS

YOU WILL USE THE SAME

PRODUCT FROM THE SAME
COMPANY LIKE YOU
ALWAYS DID, BUT NOW
YOU WILL BE PAID FOR IT
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11

SHARING THE PROCESS OF HOW YOU GOT AT

YOUR SKILL LEVEL
IN SPORTS, FANS ALWAYS ADMIRE THE SKILL AND ATTITUDE OF A
SPORTSMAN TOWARDS THEIR GAME. SHOWING THE WORLD HOW YOU
ACHIEVED YOUR CURRENT STANDARD, ALLOWS OTHER UPCOMING
PLAYERS ADMIRING YOU TO TRY THE HECTIC LIFESTYLE OF AN FOOTBALLER
WHO IS MENTIONED AS THE 8TH BEST PLAYER.

WHAT FANS WANT
MOTIVATION
QUALITY CONTENT

WHAT FANS PROVIDE
POPULARITY

SHARING EXCLUSIVE
CONTENT THAT ONLY
YOUR FANS IN SOCIAL
MEDIA WILL GET,
RATHER THAN STUFF
THAT IS AIRED IN
TELEVISONS.
 5 MENTIONING
12

USING SOMEONE MORE POPULAR AND WELL

ESTABLISHED
EVERYONE HAS SOMEONE THEY ADMIRE, NO MATTER HOW PERFECT ONE
IS. SO ITS REWARDING GOING THAT EXTRA STEP AND GETTING THE
"THUMBS UP" FROM SOMEONE WHO IS CURRENTLY DOMINATING THE
SAME INDUSTRY WHICH YOU ARE IN.

HOW TO GET THE

"THUMBS UP" WANT
SKILL/ATTITUDE
ACHIEVEMENTS

WHAT THE"THUMBS UP"

PROVIDES
POPULARITY
ATTENTION OF
AGENCIES

IT'S EASY, JUST GO THE EXTRA

STEP TO INTERACT WITH
OTHER POPULAR PERSONS
WHEN YOU SEE THEM IN
PUBLIC,VENUE,INTERVIEWS etc
 6 SPEAKING UP
13

GIVING OPINIONS ON CURRENT AFFAIRS

LEARN TO DISTINGUISH BETWEEN FACT AND FICTION,
BETWEEN RESEARCH-BASED STATEMENTS AND EMPTY OPINIONS,
BETWEEN EXAGGERATION AND ACCURATE POINT OF VIEW.
DO IT CORRECTLY AND YOUR OPINION MAY MAKE IT TO NEWS,
BUT ONE WRONG STEP AND NEGATIVITY WILL OVERFLOW.
ITS A RISK WITH GREAT REWARDS

HOW TO SPEAK UP
ON CURRENT AFFAIRES
FACTS BASED OPINIONS
MEASURE THE RISKS

WHAT SPEAKING UP
PROVIDES
POPULARITY
INTERVIEWS ON
CURRENT AFFAIRS

EVERY ONE LIKES GIVING

THEIR POINT OF VIEW ON
CURRENT AFFAIRS, BUT THE
SMARTEST OPINIONS STAND
OUT
 7 BOAST
14

BEING UNDER-RATED AND NOT BEING CREDITED

1 under-17 world cup, 1 German super cup, an active lineup for England National
Football team and regarded as the 8th best footballer at just the age of 20.
Let your success be known, its good to be humble but at this younger stage its
better to be a bit wild and loud. Thou this tactic will only be efficient at the early ages.

TO BOAST ONE
HAS TO HAVE
ACHIEVEMENTS
UNIQUE CHARACTER

WHAT BOASTING
PROVIDES
POPULARITY
ATTENTION OF
AGENCIES

DOING SOMETHING RISKY AT A

YOUNGER AGE IS LESS
PUNISHING THAN AT A MATURE
AGE. YOU CAN ALWAYS LOOK
BACK AND CRITIZE THE YOUNG
YOU IF ANY CONTOVERSIES
APPEAR LATER.
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PRIORITIZE
HERE IS A PIE CHART TO RESEMBLE THE AVERAGE
DIFFERENCE IN PRIORITY ONE SHOULDBETWEEN
ALL THE PLANS
BOAST
10%

SPEAKING UP SPONSERSHIP
10% 30%

MENTIONING
5%

VIDEOS
10%

ADVERTISEMENT
15%
ENDORSEMENTS
20%

THE MONEY LIES IN SPONSORSHIPS

SALARY
WINNINGS

Virat Kholi SPONSORSHIPS

ENDORSEMENTS
ADVERTISEMENTS

Novak Djokovic

Usain Bolt

$0M $ 10 M $ 20 M $ 30 M

HERE ARE A FEW EXAMPLE OF WORLD CLASS SPORTS PERSONS,

VIRAT-CRICKETER, NOVAK-TENNIS PLAYER AND USAIN-SPRINTER.
MOST OF THEIR EARNINGS ARE FROM SPONSORSHIP OR
ENDORSEMENTS OR ADVERTISEMENTS
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POSITIVE

IMAGE
KEEPING A POSITIVE
IMAGE IS VERY
IMPORTANT FOR
INDIVIDUALS WHO'S
CAREER RELIES A LOT
ON HOW THEY ARE
PERCEIVED BY OTHERS
Self-image is not permanently fixed. Part of our self-image is dynamic
and changing. We can learn to develop a healthier and more accurate
view of ourselves

DON'T FAKE IT. EVERYONE HAS GOOD AND BAD IN THEM, SO ACCEPTING
THAT FACT IS VERY IMPORTANT. KEEPING YOUR PERSONALITY AS REAL
KEEP IT REAL AS YOU CAN IS THE GOAL.

NEGATIVE COMMENTS, LOSING AN EASY MATCH, MEDIA REPORTERS ASKING

ANNOYING QUESTIONS. KEEP A COOL MIND AND ATTITUDE.
LET GO REMEMBER, THE ONLY TASTE OF SUCCESS SOME PEOPLE HAVE IS WHEN
THEY TAKE A BITE OUT OF YOU.

KNOW THE CURRENT SITUATIONS AND JUDGE YOUR SURROUNDING,

BEFORE MAKING BOLD MOVES. BEING ATTENTIVE WILL ALLOW YOU TO
ATTENTIVE MODIFY OUR ACTIONS IN A WAY THAT IT WILL COMPLEMENT THE
SCENARIO OUR IN AND ALSO PROVE THE POINT YOU WANTED TO MAKE.

CONTROL YOUR EMOTIONS BEFORE THEY CONTROL YOU. YOUR MOOD

DETERMINES HOW YOU INTERACT WITH A PERSON OR SITUATION.
EMOTIONS IDENTIFY YOUR FEELINGS AND GIVE YOURSELF SOME SPACE TO CLEAR UP
YOUR HEAD.

PERFECTION IS AN ILLUSION. EVERYONE INCLUDING YOU , HAVE FAULTS

AND NEED TO ACCEPT IT. AND ALSO, SOMETIMES ITS BETTER NOT TO FIGHT
SURRENDER AND PROVE YOUR POINT, EVEN IF ITS CORRECT.
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DEALING WITH

NEGATIVE PUBLICITY

Acknowledge mistakes. People will
1
trust you if you admit you erred rather
than cover up the problem.
Confront the source. Challenge the fact
if what they’re saying isn’t true. State
2
something positive to answer the
negative publicity.
Don’t try to out-insult those who insult you. Don’t
4 argue. Your best bet is to apologize and move on
One of the best strategies is to let your haters
become increasingly angry with your refusal to fight
5
or respond to the negativity, which in turn makes
them behave more aggressive. Which shift the
actual context of the critisezment

If you have a problem, be honest and
fix it. Go above and beyond so people
3 6
view you as a person that cares about
their fans
If one person complains, they could be wrong. If a
lot of people complain, you are wrong. This is a data
focused age, so use your head and dont miss an
opportunity to collect valuable feedback.

Camila Cabello (a Cuban-American pop star) had apologized for using the racist N word in her
past Tumblr posts which resurfaced. That post was years before her success, yet it managed to
resurface. And she did a perfect job of handling the situation and accepting her mistakes.
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ACKNOWLEDGEMENT