Unsuccessful

Business Manager
GROUP 1
Profile
Founder & Jobs
Mr. CEO

Mr. Marketing Mr. Design

 Company Structure

Business Manager CEO

Sourcing
Design &
Support Marketing Category & Product &
Functional Manager Dept. Dept. Mgt Dept. Operation IT Dept.
Enterprise
Dept.
Dept.

Retail &
First Line Manager Finance HR
Merchandising

Mr. ABC
 Business Manager

Theoretic Focus on:

al Basis ▪ How are we going to grow?

Based on Leadership ▪ How will we earn better than the cost of capital?
Pipeline theory, Business
▪ Is profit level sustainable?
Manager role:
▪ How will we increase our competitive advantage?

Have to make connection among diverse

people, function and process

Learning to value all function

Warning Signs of Leadership
Problem
▪ Uninspired or Poor Communication
▪ Inability to Assemble a Strong Team
▪ Failure to grasp how the business can make money
▪ Problems with time management
▪ Neglect of the soft issues
The Alignment Triangle
Competitive
Strategic Direction
Advantages

•Products
•Market
•Competition
•Customers
• Experience
• Skills
• Mindset • Structure
• Perspective • Job Design
• Processes
Collective Organizational • Power
Competence Competence • Staffing
• Culture
 ▪Uninspired Communication
One-way communication and uncontrolled
anger
Analysis ▪Failure to grasp how the business
The following symptoms can make money
indicate that Mr. ABC Set an unrealistic target create a culture of
failed to perform his role
as a Business Manager failure
according to Leadership
Pipeline theory:
▪ Neglect the Soft Issues & Wrong
Work Values
Not prioritize the organization culture, value and
belief (only one things count, example: company profit)
▪ Inability to Assemble a Strong Team

Running business through product and data rather than through people

• Overlook the Legal and HR Function

• Assign inappropriate task, lack of awareness of employee competency

• Using outsource for important position

Impact

▪ High employee turnover

▪ Demotivated employees
▪ Lose employee trust and respect
What should he do?
Analyze and evaluate the business strategic decision, the organization culture
& value as well as the people in the Company
To earn qualified human resources and make the company
competitive in the market

Set specific and common goals

To drive employee to collaborate in achieving company purpose

Communicate the company’s vision and mission to the employee.

To make employee have a sense of belonging towards their job and
the company
What should he do?
Set the employee performance standard and job design
To prevent poor performance

Prioritize to develop internal sources rather than hiring

outsource
To prevent improper staffing
Thank You