ASSESSMENT COVER SHEET

STUDENT DETAILS / DECLARATION:

Course Name: BSB40215 Certificate IV in Business

Unit / Subject Name: BSBINN301 Promote Innovation in a team environment

INN301#2021.16
Trainer’s Name: Mohammad Rezaur Rahman Assessment No:
Task 1-2

 I fully understand the context and purpose of this assessment.

 I am fully aware of the competency standard/criteria against which I will be
assessed.

I declare that:  I have been given fair notice of the date, time and venue for the assessment.
 I am aware of the resources I need and how the assessment will be conducted.
 I have had the appeals process and confidentiality explained to me.
 I agree that I am ready to be assessed and that all written work is my own.
208846
Student Name: Pattarakhun Boonlert Student ID:
Pattarakhun Boonlert
Student’s Signature: Submission Date: 16 / 02 /2021

ASSESSOR USE ONLY: (ACADEMIC DEPARTMENT)

Result:
o First submission: o Satisfactory o Not Satisfactory

o Re-submission: (Attempt ___ ) o Satisfactory o Not Satisfactory

Assessor’s Feedback:

Trainer/Assessor Declaration: I declare that I have conducted a fair, valid, reliable

and flexible assessment with this student, and I have provided appropriate feedback. Date:
/ /
Assessor Signature:

ASSESSMENT SUBMISSION RECEIPT: (CAN BE COMPLETED BY ANY DEPARTMENT.)

It is student’s responsibility to keep the assessment submission receipt as a proof of submission of assessment tasks.

Student Name: Pattarakhun Boonlert Student ID: 208846

BSBINN301 Promote Innovation in a team INN301#2021.16

Unit / Subject Code: Assessment No:
environment Task 1-2

Staff Name: Signature:

Department: Date: / /
BSBINN301 Promote Innovation in a team environment

Answer Assessment 1
Appendix 1 – Cappuccino Café

1. Propose strategies for generating brand awareness

2. Decide which advertising media you will use
3. Plan the store opening event:
a. propose strategies for attracting potential customers
b. propose strategies for encouraging people to try the new product.

Key information:

● You have a team budget of $5000 for the campaign, including an hourly rate of $50 per
team member.

● Your target market is under 25 students who are regular coffee drinkers that shop at
Harbour Bridge Shopping Centre.

● The store is in a prime location in the shopping centre.

1. Magazine

- History of Arabica and Robusta coffee.

- Explanation of Southern Italian coffee style.

- Benefits of coffee.

- Discount voucher for Cafelato.

- Contact information.

- Italian customers’ comment.

- Editor’s comment.

2. Brochure

- Picture of coffee.

- Information of Cafelato and the new store, Cappuccino Café.

 - Contact information.

- Location details.

3. Event board

- Date and time of Cappuccino Café opening event.

4. Social media

- Post short film day by day on Cappuccino Café official page.

- Social media advertising.

5. Coffee booth

- On the opening day, a few staffs of Cappuccino Café will set up a coffee booth at the centre
of the shopping centre.

- Coffee booth is to give free mini cups of Cafelato to the people who shop in Harbour Bridge
Shopping Centre.

1. Work with your team to set team goals based on the ‘innovation challenge’ in your chosen
scenario. Suggest any additional improvements to the goals. Write your team goals on a
document for your portfolio.

To develop an innovative marketing campaign to promote the new store and the new product,
Cafelato in three days.

Objectives: 1. Promoting the new store, Cappuccino Café.

- Promoting via social media and magazines.

2. Promoting the new product, Cafelato.

- Giving discount vouchers for Cafelato.

- Giving the first 150 customers who buy the new product free membership
cards.

3. To be able to compete with the other three major competitors with stores in
the same shopping centre.

4. To gain more profit.

 a. For each team goal, explain why the team chose the goal.

The reason why we choose this team goal is because we want to promote the new store,
Cappuccino Café and the new product, Cafelato as this is the first Cappuccino Café entering the
Australian café market.

b. For each team goal, describe any changes made to the goal as a result of team discussion.

No changes.

2. Discuss with your team the role of each team member in contributing to the team goals. Discuss
the strengths of each team member. On a document for your portfolio write possible ways for
each team member to contribute to the goals of the team. In your document, record the
strengths of each team member, what you believe they can contribute to the collaboration and
their weaknesses (if any).

Parichat
- Have connections with few magazine companies.
- An expert in social media.
- Communicative.
- Has preparing brochures experiences.
- Absent-minded.
- Weak in English.

Li
- Extensive marketing experience.
- Imaginative and creative.
- Weak in computer skills.

Adnan
- IT specialist.
- Rational and problem solver.
- Trained barista.
- Too quiet and hardly participates during meeting.

Rafaela
- Friendly, supportive, empathetic, people-oriented and communicative
 - Make friends easily.
- Have many friends from different backgrounds.
- Chatered accountant
- Manufacturing experience.

3. From the ‘Potential team members’ included in Appendix 2, select at least two team members
who you think would complement your current team members. Make sure that you document
your choice and include the reasons for your decision.

Li
- Has extensive marketing experience.
: Her skill will help us create a fresh innovative marketing campaign to promote our café and
product.

- She is imaginative, creative and strategic.

: Helps in planning the short film, brochure and designing the banner, brochure and coffee
booth.

Adnan
- IT specialist
: Helps in preparing the short film, and brochure.

- Trained barista
: Has knowledge about coffee.
: Able to provide training to new baristas.

- Rational and problem solver

: Helps to solve any problems.

Rafaela
- Communicate
: have many friends from different backgrounds

4. Work with your team to decide on the ground rules for how the team will work together. Write
these rules on a document for your portfolio.

1. Always be on time.

- If it’s unavoidable, at least give a call.

 2. Respect each other.

- Communicate openly and politely and avoid getting into emotionally driven confrontations.

3. Always have harmony and active surrounding.

4. Always be responsible.

5. In your team, decide the responsibilities of each team member. Hold this discussion in a way that
is likely to help the team work together and encourage innovation. On a document for your
portfolio, write the responsibilities of each team member, explaining how and why the group
decided this responsibility. Explain how you participated in this discussion and encouraged
innovation.

Parichat
- Preparing a script and contacting with magazine companies.
- Creating social media as an admin.
- Preparing brochures for the opening day.
- Preparing and setting up the coffee booth.
- Talks to shopping centre’s manager about putting up our event on the event board.

Li
- Helps in planning the short film.
- Helps in designing the banner, brochure and the coffee booth.

Adnan
- Helps in preparing the short film and brochure.
- Provide training to new baristas.

Rafaela
- Marketing
- Take care customer

6. Work in your group to create a schedule for team activities. Include, for example, meetings and
any planned training. Include at least three activities. Include the time, location, participants,
description of the activity and the goals. Plan time for private reflective thinking, planning and
innovation. Write this schedule in a document for your portfolio
Team Schedule

Day Time Location Participants Description

Monday 12pm – 4pm Cappuccino Parichat, - Icebreaking
8/8/2017 cafe Chairman and - Setting team’s goal
Assistant. - Discussing team’s objectives
- Propose strategies by
brainstorming
- Discussing about potential
team members

Wednesday 12pm – 4pm Cappuccino Parichat, Li, - Li and Adnan introduce

10/8/2017 cafe Adnan themselves
- Giving task to each team
member
- Explaining each task
- Encouraging innovation
- Discussing strength and
weakness of each team
member

Sunday 12pm – 4pm Cappuccino Parichat, Li, - Each team member show
14/8/2017 cafe Adnan their progress
- Discussion about each task

Wednesday 10am – 5pm Cappuccino Parichat, Li, - Each team member do their
17/8/2017 cafe Adnan own task
- Rehearsal for the opening
event
Friday 10am – 7pm Cappuccino Parichat, Li, - Every task is completed this
19/8/2017 cafe Adnan day
- Rehearsal for the opening
event

The time for private reflective thinking, planning and innovation is from 10am – 2pm on 20th of August
2017 (Saturday).
7. Work with your team to decide how and when innovative thinking will be rewarded in your team.
Discuss how to ensure personal rewards will reward innovation in your team. Write the rewards
on a document for your portfolio.

A trip to Positano, Italy which cost $900 per person for 4 days 3 nights including 3 nights
accommodation at the Conca D'Oro, 3 breakfasts, half day excursion to Amalfi and return private
transfers from Naples to Positano.

Trip schedule

Day 1 Naples - Positano.

Transfer from Naples to Positano by private vehicle and spend the rest of your day at leisure.

Day 2 Positano.
Enjoy a leisurely day to explore this enchanting town on your own. You may choose to add an
optional excursion to explore the local area, visit the boutiques or simply spend the day lazing on
the beach.

Day 3 Positano - Amalfi - Positano.

After breakfast enjoy a scenic drive along the famous Amalfi Coast road to the neighbouring
coastal town of Amalfi. Surrounded by dramatic cliffs and stunning coastal scenery, this city dates
back to the early 6th century and you will have free time to explore. Take the opportunity to
wander the winding streets sampling local Limoncello and cuisine at the many cafes, or spend
some time at some of the coast's best beaches. Return back to Positano early in the afternoon
where the remainder of the day is at leisure.

Day 4 Positano - Naples.

Return to Naples where your arrangements conclude on arrival at the train station or airport.

8. With your team, discuss an idea or issue you would like to research further and present to your
team in an upcoming meeting.

An idea that we would like to research further is email marketing. Email marketing is directly
marketing a commercial message to a group of people using email. Every mail sent to a current or
potential customer could be considered as email marketing. Email marketing usually involves
using email to send ads, request business or donations and the purpose of this is to build loyalty
and to create brand awareness. Email marketing can be done to a current customer database. The
term email marketing is usually used to refer to sending email with the purpose of enhancing the
relationship of a merchant with its current or previous customers, to gain customers’ loyalty and
repeat business, acquiring new customers or convincing current customers to purchase something
immediately and adding advertisements to emails sent by other companies to their customers.
Appendix 3: Feedback form for team member
Please complete the following feedback on your team member’s performance.

Team member’s name: Li, Adnan and Rafaela

Your name: Parichat

Your role:  Team member  Team activity observer.

Rate this team member using a 5-point scale

1 2 3 4 5
Strongly disagree Disagree Neither agree nor Agree Strongly agree
disagree

5 ....... Discussed bringing people into the team based on what needed to be achieved and the
potential for sharing ideas.

4 ....... Worked well with team members to establish ground rules.

4 ....... Followed team ground rules.

5 ....... Discussed team roles and responsibilities constructively.

5 ....... Participated pro-actively in team discussions.

4 ....... Listened to others and showed respect for different viewpoints.

4 ....... Demonstrated effective communication skills.

5 ....... Shared information, knowledge and experiences with other team members.

5 ....... Challenged and tested ideas within the team in a positive and collaborative way.

5 ....... Encouraged innovation among teammates.

4 ....... Encouraged innovation by discussing training and learning opportunities.

5 ....... Encouraged the fair sharing of workload.

4 ....... Demonstrated supportive and respectful communication.

5 ....... Helped plan and scheduled activities to allow time for thinking, challenging and collaboration.

5 ....... Acknowledged and respected diversity within the team.

4 ....... Helped establish reward and recognition system as an integral part of the team's way of
working.

4 ....... Encouraged the team to reflect on the activity and discuss opportunities for improvement and
innovation.
Identify any areas that the team member could improve to add more value to the teamwork process.

Li - She needs to improve her computer skills.

Anad - He is too quiet and very difficult to communicate with.

Identify opportunities for team members to improve their skills in innovation.

Li - Send her to a computer course.

Anad - All of the team member will try to communicate with him more often.

What are the major strengths of this team member?

Li: - Extensive marketing experience.

- Imaginative, creative and strategic.

Anad: - IT specialist.

- Trained barista.

Rafaela: - make friends easily

Provide any other comments that you may have regarding the performance of the team member.

No comment.

BSBINN301 Assessment 2
Follow-up questions

1. Describe innovation in your own words.

a. What different kinds of innovation are there?

• Process (this may include changes to raw materials used in manufacturing
process and waste management)
 • Organisational
• Strategic

b. What type/s of innovation did your group show?

Process
c. What are the benefits of innovation?
Scrapping their old production methods and introducing new, more efficient and more
environmentally responsible manufacturing processes.

d. Explain how innovative proposals decided on or discussed are economical and practical.
Manufacture of furniture from waste materials we can save a lot of production costs. It
also reduces waste and protects the environment from the burning of waste.

2. How do you think you performed in the team meeting?

a. Did you use feedback from Assessment Task 1 to improve your team performance? If so,
how?
Yes, I used feedback from assessment task 1 to improve my team performance by team
meeting.
• I have separation of duties and responsibilities of each person
• Meeting are held to exchange ideas of each other under the roof.
• Bring all projects your team’s working on u

b. Based on your impressions and feedback received from your team, how would you
improve your performance?
• More listen from other
• More focus in this project
• Read more to get an idea
• Be healthy
3. How would you build constructive feedback and two-way communication into future
team activities?
a. How would you communicate key issues to colleagues?
• Consider communication preference and technology etiquettes
• Use body languages
• Speak good and talk face to face
b. What are the challenges of being innovative in an open and constructive way?
• Not attached to the original idea
• Open your mind to the opinions of the new generation
• Make it possible what’s people said you can’t do

4. How would you implement the innovative solutions you have come up with as a team?
a. What measures would you take to ensure successful take-up?
• Plan
• Risk assessment
• Follow the plan laid
• Investigate
• Update
• Modify

b. How would you communicate the changes?

Show the good and the bad change by comparison. It also shows the benefits that will be and
future in the community.

5. Describe the internal and external factors that contribute to a team becoming and
remaining innovative including:
a. team characteristics
• We have clear sense of purpose
This unifies the group. Everyone knows why the group exists. In addition to being
clear, it should also be important. Cool is better yet.
 b. the role of group dynamics and diversity (for example, cultural background, religion,
gender)
• We follow the Anti – discrimination laws (Act 1991). Australia has obligations
under a number of international human rights treaties to take measures to
eliminate discrimination including on the basics of age, race, sex, pregnancy,
marital status and disability.
c. broader environmental factors, for example, the culture of the workplace, the wider
political, economic, social or technological environment
• Creating a product that is beneficial to society. It also reduces pollution. It does
not affect the environment in the community.
6. Explain how activities can encourage or hinder innovation in a team, including:
a. planning and scheduling of time and activities
If you have no good planning and scheduling then your project might not be successful
on the time that you have set.
b. modelling behaviour
c. providing rewards and recognition
d. planning communications
• The purpose of a Communication Plan is to decline who needs to be aware of
and informed about the project. How and how often information will be
distributed, and who will be responsible for the distribution. It is a part of the
overall Project Management plan.
e. providing feedback