Grid view

# Question Goal Notes Tags

1 What do you do professionally? Find out more Customer segm…
about the customer
2 Who handles the (process you're improving) Find out more Customer segm…
at your (home/office/...) about the context
3 Tell me about your role at (company) Find out more Customer segm…
about the context
4 Specific relevant questions related to your Find out more Customer segm…
customer (e.g. do you have kids) about the customer
5 How much time do you spend on (process Find out more This helps you Customer segm…
you're improving)? about the context scale the Problem Validati…
problem
6 How much money does (problem) cost you? Find out more This helps you Customer segm…
about the context scale the Problem Discove…
problem
7 Do you find it hard to deal with (problem) ? Find out more Problem Validati…
about the context
8 How important is finding a solution for Find out more This helps you Problem Validati…
(problem) to you? about the context scale the
problem
9 Tell me about the last time you experienced Find out more Asking for Problem Validati…
(problem) about the context past
experiences
gives a better
and more
factual insight
in that
experience
10 Tell me about the last time you used Find out more Asking for Problem Validati…
(process you're improving) about the context past
experiences
gives a better
and more
factual insight
in that
experience
11 How much does having this problem cost Find out more This helps you Problem Validati…
you in time, money, or happiness? about the context scale the
problem
12 If you had a (better) solution to this Find out more This helps you Problem Validati…
problem, what would that mean to you? about the value of a scale the
solution problem
# Question Goal Notes Tags
13 What would change if you did not have this Find out more This helps you Problem Validati…
problem? about the value of a scale the
solution problem
14 What are the benefits for you in having this Find out why a This may Problem Validati…
problem? solution may not be seem like a
adopted strange
question, but
it can help
you find
barriers for a
solution in
some cases.
15 What were you looking for in other solutions Problem Validati…
when you researched solutions? Problem Discove…
16 What kind of person do you think would Find out more May give Problem Discove…
benefit the most from this product? about the context insight in how
customer
sees
themselves or
the problem
context
17 What's the hardest part of your day? Find out more Problem Discove…
about the context
18 What jobs are you trying to get done in your Find out what Problem Discove…
day? customer wants to
achieve
19 What problems make getting your jobs done Discover problems Problem Discove…
harder?
20 How are you currently solving these Find out what If there are no Problem Discove…
problems? alternative alternative
solutions the solutions, it
customer uses may be a non-
important
problem
21 What tasks take up the most time in your Find out more Problem Discove…
day? about the context
22 What would make your life easier? Discover problems Customer may Problem Discove…
describe
problems to
be solved
23 What is the hardest part about being a Discover problems Problem Discove…
(demographic / role) ?
# Question Goal Notes Tags
24 What are your biggest professional Find out more Problem Discove…
responsibilities or goals? about the context
25 What are your biggest personal Find out more Problem Discove…
responsibilities / goals? about the context
26 Do you know anyone who is looking for this Redirect Problem Discove…
sort of solution?
makes it
And what about you? Why? easier to get a
honest,
personal
solution
27 Who else do you know faces this problem? Problem Discove…
Problem Validati…
28 When did you last discuss this problem with Problem Discove…
others? What did you talk about? Problem Validati…
29 What were the last three times you faced Asking for Problem Discove…
this problem? past Problem Validati…
behaviour
makes it more
factual
30 Can you describe what happened the last Asking for Problem Discove…
time you faced this problem? past Problem Validati…
behaviour
makes it more
factual
31 Have you ever researched other solutions to Insight in the way Problem Discove…
your problem? they solve their Problem Validati…
problem
32 Do you have a budget for this solution? Insight in value of Problem Discove…
the problem Problem Validati…
33 In the past (week / month / year), how often Get more examples Asking for Problem Discove…
have you experienced this problem? of the problem past Problem Validati…
occurring behaviour
makes it more
factual
34 What could be done to improve your Find out more Problem Discove…
experience with (process/role) about the context Product Discovery
# Question Goal Notes Tags
35 5 x Why This is Problem Discove…
something Interview Process
you can use
(or maybe
should use as
often as you
can) to really
dig down into
why a
customer tries
to get a
certain job
done
36 Which other similar products have you Find out what Tip: you can Product Discovery
tried? alternatives the also ask this
customer has tried question
about a
competing
product
37 What was your experience with other similar Find out what Tip: you can Product Discovery
products? customer likes / also ask this
dislikes about question
competing about a
products competing
product
38 What would a competing product need to Find out priorities Tip: you can Product Discovery
offer to make you switch? of features also ask this
question
about a
competing
product
39 What alternative would you use? Find out what Product Discovery
alternative
solutions are known
40 What product do you wish you had that Discover potential Customers Product Discovery
doesn't exist yet? features may come up
with answers,
but keep
asking why
that solution
would solve
the problem
for them
# Question Goal Notes Tags
41 What do you think could be done to help Discover potential Customers Product Discovery
you with (problem) ? features may come up
with answers,
but keep
asking why
that solution
would solve
the problem
for them
42 What would your ideal solution to this Discover potential Customers Product Discovery
problem look like? features may come up
with answers,
but keep
asking why
that solution
would solve
the problem
for them
43 If you could wave a magic wand and Discover potential Customers Product Discovery
instantly have any imaginable solution to features may come up
this problem, what would it look like? with answers,
but keep
asking why
that solution
would solve
the problem
for them
44 What’s the hardest part about [process Find out more Product Discovery
you’re improving]? about the context
45 What are you currently doing to solve this Find out what Product Discovery
problem/get this value? alternative
solutions are known
46 What do you like / dislike about [competing Find out priorities Product Discovery
product or solution]? of features
47 What were you expecting when you bought Product Discovery
the product?
48 How does this product to a comparing Product Discovery
product in your opinion?
49 Where have you looked for solutions to your Product Discovery
problem?
# Question Goal Notes Tags
50 Can you describe the steps you went Tip: you can Product Discovery
through when you bought this product? also ask this Product Validation
question
about a
competing
product
51 Do you get frustrated with the solution you Product Discovery
currently use? Product Validation
52 What made you purchase this product in the Get insight on how Tip: you can Product Validation
first place? well marketing, also ask this
advertisement, question
message, lead about a
conversion are competing
working to reach product
new customers
53 Would you refer this product to others? And Find out priorities Tip: you can Product Validation
why (not)? of features also ask this
question
about a
competing
product
54 If you could no longer use this product, how Product / Market Fit Tip: you can Product Validation
would you feel? validation also ask this
question
about a
competing
product
55 What (if any) alternative will you consider if What is the Tip: you can Product Validation
this product were no longer available? second-best also ask this
alternative? question
about a
competing
product
56 Have you recommended this product to Find out if they like Product Validation
anyone? it enough to
recommend it
57 How did you describe this product when Find out how they Product Validation
you recommended it? describe it in their
own language
# Question Goal Notes Tags
58 What do you think of this product? This question Product Validation
is intentionally
vague. Listen
to whether
they talk
about wanting
to use the
product or
how it could
be improved.
Given how
vague the
question is,
the former is
positive, while
the latter may
be a sign that
improvement
is needed.
59 (How) would this product solve your Find out about It is Product Validation
problem? expectations hypothetical,
but does give
insight in
customer's
expectation
60 What would make you want to try this Find out about It is Product Validation
product? expectations hypothetical,
but does give
insight in
customer's
expectation
61 Would you ever use this product? Find out about It is Product Validation
expectations hypothetical,
but does give
insight in
customer's
expectation
62 We are thinking about starting with 10 test Find out how Product Validation
users next week. Do you want to be on that important the
list? solution is to them
# Question Goal Notes Tags
63 What would currently prevent you from Might reveal Product Validation
using this product if it became available? ways that you
could improve
the product.
Potential
hurdles might
be budget,
time,
perception’s
of the
product’s
value, a
competing
product, etc.
64 This product costs $x. Do you want to buy Find out how See if they will Product Validation
it? important the put their
solution is to them proverbial
money where
their math is.
Often times
when you ask
this question,
no matter how
small the
price, you will
start hearing
key insights
that you
wouldn’t have
heard
otherwise.
65 Can you see yourself buying this product? Product Validation
66 How much are you paying for your current Helps to size Product Validation
solution? the
opportunity Problem Validati…
67 What made you switch to this product? Find out what Tip: you can Product Optimiz…
helped customer also ask this
made up their mind question
to purchase about a
competing
product
68 What is your most favourite aspect of this Find out what Tip: you can Product Optimiz…
product? people do like also ask this
question
about a
competing
product
# Question Goal Notes Tags
69 How can we improve this product to better Product Optimiz…
meet your needs?
70 How would you improve this product? Find out about Product Optimiz…
priorities
71 What would make you want to tell your When does it Product Optimiz…
friends about this product? become a good
story
72 What might improve your experience using Product Optimiz…
the product?
73 What motivates you to continue using this Tip: you can Product Optimiz…
product? also ask this
question
about a
competing
product
74 What’s the hardest part about using this Tip: you can Product Optimiz…
product? also ask this
question
about a
competing
product
75 What features do you wish the product had? Tip: you can Product Optimiz…
also ask this
question
about a
competing
product
76 What is your least favourite aspect of this Find out what Tip: you can Product Optimiz…
product? aspects people also ask this Product Discovery
don't like question
about a
competing
product
77 What was the most surprising to you when Tip: you can Product Optimiz…
you used the product? also ask this Product Validation
question
about a
competing
product
# Question Goal Notes Tags
78 Can you show me how you use the product? Rich information on This is an Product Optimiz…
how the product is important Product Validation
used and problems question, it
occur can also be
used earlier in
the process. It
shows the
expectations
of the user
79 What frustration has this product solved for Find out what the Tip: you can Product Optimiz…
you? product brought also ask this Product Validation
question
about a Problem Discove…
competing
product
80 [Summarize some of your key takeaways] – Clarification You should do Interview Process
is that accurate? this
throughout
the interview
to make sure
you captured
the
information
81 So based on the conversation, it sounds like Clarification You should do Interview Process
x is really hard for you, but y is not. How this
accurate is that? throughout
the interview
to make sure
you captured
the
information
82 It sounds like x is very important to you, Clarification You should do Interview Process
while y is not. How accurate is that? this
throughout
the interview
to make sure
you captured
the
information
83 Is there anything else you think I should Get introductions You should do Interview Process
know about that I didn’t ask? this
throughout
the interview
to make sure
you captured
the
information
# Question Goal Notes Tags
84 Can you tell me more about x? Dig deeper in an Interview Process
answer
85 What makes you say that? Dig deeper in an Interview Process
answer
86 Can you help me understand your thinking? Dig deeper in an Interview Process
answer
87 What other options did you consider? Dig into decision Interview Process
process
88 What else? Get more examples Interview Process
89 Go on... Dig deeper in an Interview Process
answer
90 Can you tell me why you (did that, made Interview Process
that choice, ...)
91 Ok so you say (repeat what the customer That's right, Interview Process
said), ... (pause) no question -
just repeat
back what
they said. You
can use this
to get even
more out of
them, it
prompts them
to continue
92 Do you know anyone else who might also Get introductions This is a small Interview Process
have this problem that I could ask similar form of Problem Validati…
questions to? validation if
they’re willing
to give you
referrals
93 Would you like to be kept up to date on how This is a small Interview Process
the product develops? (Ask for email) form of Problem Validati…
validation if
they’re willing Product Validation
to give you
referrals
94 Can I follow up with you if I have more This is a small Interview Process
questions? (Ask for email) form of Problem Validati…
validation if
they’re willing Product Validation
to give you
referrals
# Question Goal Notes Tags
95 How did people describe the product to you Find out what Tip: you can Marketing Valida…
when they told you about it? people describe also ask this
and what words question
they use about a
competing
product
96 Has anyone told you about this product? Tip: you can Marketing Valida…
also ask this Problem Validati…
question
about a
competing
product
97 What is the last thing you saw or heard Find out what Tip: you can Marketing Valida…
about this product that made you buy it? helped customer also ask this Product Optimiz…
made up their mind question
to purchase about a
competing
product
98 How have you learned about this product? Tip: you can Marketing Valida…
also ask this Product Optimiz…
question
about a
competing
product
99 How would you search for this product in Find out what Tip: you can Marketing Valida…
Google? search terms they also ask this Product Optimiz…
might use question
about a
competing
product
100 What made you consider trying the product What is the key that Tip: you can Marketing Valida…
after people described it to you? helps them make a also ask this Product Optimiz…
decision question
about a Product Validation
competing
product