Sample Report Consumer Foodservice

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LIST OF CONTENTS AND TABLES

Consumer Foodservice in Australia - Industry Overview ............................................................... 1
Executive Summary ........................................................................................................................ 1
Consumers Upgrade During Economic Slowdown .................................................................... 1
Taking It Away ............................................................................................................................. 1
Mcdonald’s Still the Big Mac ....................................................................................................... 1
Chains Continue Takeover ......................................................................................................... 1
Bright Future for Consumer Foodservice.................................................................................... 1
Key Trends and Developments ...................................................................................................... 2
Consumer Foodservice Sales Higher Than Ever ....................................................................... 2
Domestic Brands See Greater Success ..................................................................................... 5
All Just A Little Bit Fancy............................................................................................................. 7
Ifood ............................................................................................................................................. 9
A Time and A Place for Everything ........................................................................................... 11
Fast Food Diet ........................................................................................................................... 13
Market Data ................................................................................................................................... 15
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-
2010 ............................................................................................................. 15
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2005-2010 ....................................................................................... 15
Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2010 ....................................................................................... 16
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010 ................................ 16
Table 5 Consumer Foodservice by Food Vs Drinks Split 2010 ................................ 16
Table 6 Sales in Consumer Foodservice by Location 2005-2010............................ 16
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units
2010 ............................................................................................................. 17
Table 8 Chained Consumer Foodservice Company Shares 2006-2010 ................. 18
Table 9 Chained Consumer Foodservice Brand Shares 2007-2010 ....................... 19
Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2010-2015 .............................................................................. 21
Foodservice: % Growth 2010-2015 ............................................................. 21
Appendix ....................................................................................................................................... 21
National Consumer Expenditure ............................................................................................... 21
Table 12 Consumer Expenditure on Consumer Foodservice 2007-2009 .................. 22
Trade Association Statistics ...................................................................................................... 22
Operating Environment ................................................................................................................. 22
Franchising ................................................................................................................................ 22
Definitions...................................................................................................................................... 25
Summary 1 Research Sources ........................................................................................ 25
Consumer Foodservice in Australia - Company Profiles.............................................................. 26
Coffee Club Pty Ltd in Consumer Foodservice (australia) ........................................................... 26
Strategic Direction ..................................................................................................................... 26
Key Facts................................................................................................................................... 26
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Summary 2 Coffee Club: Key Facts ................................................................................ 26

Summary 3 Coffee Club: Operational Indicators............................................................. 26
Company Background............................................................................................................... 26
Suppliers.................................................................................................................................... 27
Competitive Positioning............................................................................................................. 27
Summary 4 Coffee Club: Competitive Position 2010 ...................................................... 28
Eagle Boys Dial A Pizza Australia Pty Ltd in Consumer Foodservice (australia) ........................ 28
Key Facts................................................................................................................................... 28
Summary 5 Eagle Boys Dial-A-Pizza Pty Ltd: Key Facts ............................................... 28
Summary 6 Eagle Boys Dial-A-Pizza Pty Ltd: Operational Indicators ............................ 29
Suppliers.................................................................................................................................... 30
Summary 7 Eagle Boys Dial-A-Pizza Pty Ltd: Competitive Position 2010 ..................... 31
Franchised Food Group in Consumer Foodservice (australia) .................................................... 31
Key Facts................................................................................................................................... 31
Summary 8 Franchised Food Group: Key Facts ............................................................. 31
Summary 9 Franchised Food Group: Operational Indicators ......................................... 31
Suppliers.................................................................................................................................... 33
Summary 10 Franchised Food Group: Competitive Position 2010 .................................. 33
Hog's Breath Café (australia) Pty Ltd in Consumer Foodservice (australia) ............................... 34
Key Facts................................................................................................................................... 34
Summary 11 Hog’s Breath Café Pty Ltd: Key Facts ......................................................... 34
Summary 12 Hog’s Breath Café Pty Ltd: Operational Indicators...................................... 34
Suppliers.................................................................................................................................... 35
Summary 13 Hog’s Breath Café Pty Ltd: Competitive Position 2010 ............................... 35
Jireh International Pty Ltd in Consumer Foodservice (australia) ................................................. 36
Key Facts................................................................................................................................... 36
Summary 14 Jireh International Pty Ltd: Key Facts .......................................................... 36
Summary 15 Jireh International Pty Ltd: Operational Indicators ...................................... 36
Suppliers.................................................................................................................................... 37
Summary 16 Jireh International: Competitive Position 2010 ............................................ 38
Quick Service Restaurant Holdings in Consumer Foodservice (australia) .................................. 38
Key Facts................................................................................................................................... 38
Summary 17 Quick Service Restaurant Holdings: Key Facts ........................................... 38

Summary 18 Quick Service Restaurant Holdings: Operational Indicators ....................... 39
Suppliers.................................................................................................................................... 40
Summary 19 Quick Service Restaurant Holdings: Competitive Position 2010 ................ 41
Retail Food Group Ltd in Consumer Foodservice (australia) ....................................................... 41
Key Facts................................................................................................................................... 42
Summary 20 Retail Food Group: Key Facts ..................................................................... 42
Summary 21 Retail Food Group: Operational Indicators .................................................. 42
Suppliers.................................................................................................................................... 43
Summary 22 Retail Food Group: Competitive Position 2010 ........................................... 44
the Retail Zoo Pty Ltd in Consumer Foodservice (australia) ....................................................... 45
Key Facts................................................................................................................................... 45
Summary 23 The Retail Zoo Pty Ltd: Key Facts ............................................................... 45
Suppliers.................................................................................................................................... 46
Summary 25 The Retail Zoo Pty Ltd: Competitive Position 2010 ..................................... 47
100% Home DELIVERY/TAKEAWAY in Australia - Category analysis....................................... 48
Headlines ...................................................................................................................................... 48
Trends ........................................................................................................................................... 48
Competitive Landscape ................................................................................................................ 49
Prospects ...................................................................................................................................... 50
Category Data ............................................................................................................................... 51
Table 14 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-
2010 ............................................................................................................. 51
Table 15 100% Home Delivery/Takeaway by Category: Number of
Transactions 2005-2010 .............................................................................. 51
Table 16 100% Home Delivery/Takeaway by Category: Foodservice Value
2005-2010 .................................................................................................... 52
Table 17 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth
2005-2010 .................................................................................................... 52
Table 18 100% Home Delivery/Takeaway by Category: % Transaction Growth
2005-2010 .................................................................................................... 53
Table 19 100% Home Delivery/Takeaway by Category: % Foodservice Value
Growth 2005-2010 ....................................................................................... 53
Table 20 Global Brand Owner Shares of Chained 100% Home
Delivery/Takeaway 2006-2010 .................................................................... 54
Table 21 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010 ..... 54
Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category:
Units/Outlets 2010-2015 .............................................................................. 54

Number of Transactions 2010-2015 ............................................................ 55
Foodservice Value 2010-2015 ..................................................................... 55
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: %
Units/Outlets Growth 2010-2015 ................................................................. 56
Transaction Growth 2010-2015 ................................................................... 56
Foodservice Value Growth 2010-2015 ........................................................ 57
Cafés/bars in Australia - Category analysis ................................................................................. 58
Headlines ...................................................................................................................................... 58
Trends ........................................................................................................................................... 58
Prospects ...................................................................................................................................... 61
Category Data ............................................................................................................................... 62
Table 28 Cafés/Bars by Category: Units/Outlets 2005-2010 ..................................... 62
Table 29 Cafés/Bars by Category: Number of Transactions 2005-2010 ................... 62
Table 30 Cafés/Bars by Category: Foodservice Value 2005-2010 ............................ 63
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010 .................... 63
Table 32 Cafés/Bars by Category: % Transaction Growth 2005-2010 ...................... 64
Table 33 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010 ........... 64
Table 34 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010................ 64
Table 35 Brand Shares of Chained Cafés/Bars 2007-2010 ....................................... 65
Table 36 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015 ........ 66
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions
2010-2015 .................................................................................................... 66
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-
2015 ............................................................................................................. 66
Table 39 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth
2010-2015 .................................................................................................... 67
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth
2010-2015 .................................................................................................... 67
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value
Growth 2010-2015 ....................................................................................... 68
Full-service Restaurants in Australia - Category analysis ............................................................ 69
Headlines ...................................................................................................................................... 69
Trends ........................................................................................................................................... 69
Prospects ...................................................................................................................................... 71
Category Data ............................................................................................................................... 72
Table 42 Full-Service Restaurants by Category: Units/Outlets 2005-2010 ............... 72
Table 43 Full-Service Restaurants by Category: Number of Transactions 2005-
2010 ............................................................................................................. 73
Table 44 Full-Service Restaurants by Category: Foodservice Value 2005-2010 ...... 74
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-
2010 ............................................................................................................. 75
Table 46 Full-Service Restaurants by Category: % Transaction Growth 2005-
2010 ............................................................................................................. 76
Table 47 Full-Service Restaurants by Category: % Foodservice Value Growth

2005-2010 .................................................................................................... 77
Table 48 Global Brand Owner Shares of Chained Full-Service Restaurants
2006-2010 .................................................................................................... 77
Table 49 Brand Shares of Chained Full-Service Restaurants 2007-2010 ................. 78
Table 50 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets
2010-2015 .................................................................................................... 79
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of
Transactions 2010-2015 .............................................................................. 80
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice
Value 2010-2015 .......................................................................................... 81
Table 53 Forecast Sales in Full-Service Restaurants by Category: %
Units/Outlets Growth 2010-2015 ................................................................. 82
Transaction Growth 2010-2015 ................................................................... 83
Foodservice Value Growth 2010-2015 ........................................................ 84
Fast Food in Australia - Category analysis ................................................................................... 85
Headlines ...................................................................................................................................... 85
Trends ........................................................................................................................................... 85
Prospects ...................................................................................................................................... 88
Category Data ............................................................................................................................... 89
Table 56 Fast Food by Category: Units/Outlets 2005-2010 ....................................... 89
Table 57 Fast Food by Category: Number of Transactions 2005-2010 ..................... 91
Table 58 Fast Food by Category: Foodservice Value 2005-2010 .............................. 92
Table 59 Fast Food by Category: % Units/Outlets Growth 2005-2010 ...................... 93
Table 60 Fast Food by Category: % Transaction Growth 2005-2010 ........................ 94
Table 61 Fast Food by Category: % Foodservice Value Growth 2005-2010............. 94
Table 62 Sales of Bakery Products Fast Food by Type 2007-2010........................... 95
Table 63 Global Brand Owner Shares of Chained Fast Food 2006-2010 ................. 95
Table 64 Brand Shares of Chained Fast Food 2007-2010 ......................................... 96
Table 65 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015 .......... 97
Table 66 Forecast Sales in Fast Food by Category: Number of Transactions
2010-2015 .................................................................................................... 98
Table 67 Forecast Sales in Fast Food by Category: Foodservice Value 2010-
2015 ............................................................................................................. 99
Table 68 Forecast Sales in Fast Food by Category: % Units/Outlets Growth
2010-2015 .................................................................................................. 101
Table 69 Forecast Sales in Fast Food by Category: % Transaction Growth
2010-2015 .................................................................................................. 101
Table 70 Forecast Sales in Fast Food by Category: % Foodservice Value
Growth 2010-2015 ..................................................................................... 102
Self-service Cafeterias in Australia - Category analysis ............................................................ 104
Headlines .................................................................................................................................... 104
Trends ......................................................................................................................................... 104
Prospects .................................................................................................................................... 104
Category Data ............................................................................................................................. 105
Table 71 Self-Service Cafeterias: Units/Outlets 2005-2010 ..................................... 105
Table 72 Self-Service Cafeterias: Number of Transactions 2005-2010 ................... 105

Table 73 Self-Service Cafeterias: Foodservice Value 2005-2010 ........................... 105
Table 74 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010 .................... 105
Table 75 Self-Service Cafeterias: % Transaction Growth 2005-2010...................... 106
Table 76 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010 .......... 106
Table 77 Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-
2010 ........................................................................................................... 106
Table 78 Brand Shares of Chained Self-Service Cafeterias 2007-2010 .................. 106
Table 79 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015 ....... 107
Table 80 Forecast Sales in Self-Service Cafeterias: Number of Transactions
2010-2015 .................................................................................................. 107
Table 81 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-
2015 ........................................................................................................... 107
Table 82 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth
2010-2015 .................................................................................................. 107
Table 83 Forecast Sales in Self-Service Cafeterias: % Transaction Growth
2010-2015 .................................................................................................. 107
Table 84 Forecast Sales in Self-Service Cafeterias: % Foodservice Value
Growth 2010-2015 ..................................................................................... 108
Street Stalls/kiosks in Australia - Category analysis .................................................................. 109
Headlines .................................................................................................................................... 109
Trends ......................................................................................................................................... 109
Competitive Landscape .............................................................................................................. 110
Prospects .................................................................................................................................... 111
Category Data ............................................................................................................................. 111
Table 85 Street Stalls/Kiosks: Units/Outlets 2005-2010 ........................................... 111
Table 86 Street Stalls/Kiosks: Number of Transactions 2005-2010......................... 112
Table 87 Street Stalls/Kiosks: Foodservice Value 2005-2010 ................................. 112
Table 88 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010.......................... 112
Table 89 Street Stalls/Kiosks: % Transaction Growth 2005-2010 ........................... 112
Table 90 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010 ................ 112
Table 91 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-
2010 ........................................................................................................... 113
Table 92 Brand Shares of Chained Street Stalls/Kiosks 2007-2010........................ 113
Table 93 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015 ............. 114
Table 94 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-
2015 ........................................................................................................... 114
Table 95 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015 .... 114
Table 96 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-
2015 ........................................................................................................... 115
Table 97 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-
2015 ........................................................................................................... 115
Table 98 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth
2010-2015 .................................................................................................. 115
Consumer Foodservice by Location in Australia - Category analysis........................................ 116
Headlines .................................................................................................................................... 116
Trends ......................................................................................................................................... 116
Competitive Landscape .............................................................................................................. 117
Prospects .................................................................................................................................... 117
Category Data ............................................................................................................................. 118

Table 99 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010 ...... 118
Table 100 Consumer Foodservice Sales by Location: Number of Transactions
2005-2010 .................................................................................................. 118
Table 101 Consumer Foodservice Sales by Location: Foodservice Value 2005-
2010 ........................................................................................................... 119
Table 102 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2005-2010 .................................................................................................. 119
Table 103 Consumer Foodservice Sales by Location: % Transaction Growth
2005-2010 .................................................................................................. 119
Table 104 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2005-2010 ..................................................................................... 119
Table 105 Consumer Foodservice Sales through Standalone: Units/Outlets
2005-2010 .................................................................................................. 120
Table 106 Consumer Foodservice Sales through Standalone: Number of
Transactions 2005-2010 ............................................................................ 120
Table 107 Consumer Foodservice Sales through Standalone: Foodservice Value
2005-2010 .................................................................................................. 121
Table 108 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2005-2010 ..................................................................................... 121
Table 109 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2005-2010 ..................................................................................... 121
Table 110 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2005-2010 ........................................................................... 122
Table 111 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-
2010 ........................................................................................................... 122
Table 112 Consumer Foodservice Sales through Leisure: Number of
Transactions 2005-2010 ............................................................................ 122
Table 113 Consumer Foodservice Sales through Leisure: Foodservice Value
2005-2010 .................................................................................................. 123
Table 114 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2005-2010 ..................................................................................... 123
Table 115 Consumer Foodservice Sales through Leisure: % Transaction Growth
2005-2010 .................................................................................................. 123
Table 116 Consumer Foodservice Sales through Leisure: % Foodservice Value
Growth 2005-2010 ..................................................................................... 124
Table 117 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010 .. 124
Table 118 Consumer Foodservice Sales through Retail: Number of Transactions
2005-2010 .................................................................................................. 124
Table 119 Consumer Foodservice Sales through Retail: Foodservice Value
2005-2010 .................................................................................................. 125
Table 120 Consumer Foodservice Sales through Retail: % Units/Outlets Growth
2005-2010 .................................................................................................. 125
Table 121 Consumer Foodservice Sales through Retail: % Transaction Growth
2005-2010 .................................................................................................. 126
Table 122 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2005-2010 ..................................................................................... 126
Table 123 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-
2010 ........................................................................................................... 126
Table 124 Consumer Foodservice Sales through Lodging: Number of

Transactions 2005-2010 ............................................................................ 127
Table 125 Consumer Foodservice Sales through Lodging: Foodservice Value
2005-2010 .................................................................................................. 127
Table 126 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2005-2010 ..................................................................................... 127
Table 127 Consumer Foodservice Sales through Lodging: % Transaction
Growth 2005-2010 ..................................................................................... 128
Table 128 Consumer Foodservice Sales through Lodging: % Foodservice Value
Growth 2005-2010 ..................................................................................... 128
Table 129 Consumer Foodservice Sales through Travel: Units/Outlets 2005-
2010 ........................................................................................................... 128
Table 130 Consumer Foodservice Sales through Travel: Number of
Transactions 2005-2010 ............................................................................ 129
Table 131 Consumer Foodservice Sales through Travel: Foodservice Value
2005-2010 .................................................................................................. 129
Table 132 Consumer Foodservice Sales through Travel: % Units/Outlets Growth
2005-2010 .................................................................................................. 129
Table 133 Consumer Foodservice Sales through Travel: % Transaction Growth
2005-2010 .................................................................................................. 130
Table 134 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2005-2010 ..................................................................................... 130
Table 135 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2010-2015 .................................................................................................. 130
Table 136 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2010-2015 ............................................................................ 131
Table 137 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2010-2015 ........................................................................................ 131
Table 138 Forecast Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2010-2015 ..................................................................................... 131
Table 139 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2010-2015 ..................................................................................... 132
Table 140 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2010-2015 ........................................................................... 132
Table 141 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2010-2015 ............................................................................ 132
Table 142 Forecast Consumer Foodservice Sales through Standalone: Number
of Transactions 2010-2015 ........................................................................ 133
Table 143 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2010-2015 ................................................................... 133
Table 144 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2010-2015 ............................................................... 133
Transaction Growth 2010-2015 ................................................................. 134
Foodservice Value Growth 2010-2015 ...................................................... 134
Table 147 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets
2010-2015 .................................................................................................. 134
Table 148 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2010-2015 ............................................................................ 135
Table 149 Forecast Consumer Foodservice Sales through Leisure: Foodservice

Value 2010-2015 ........................................................................................ 135
Table 150 Forecast Consumer Foodservice Sales through Leisure: %
Table 153 Forecast Consumer Foodservice Sales through Retail: Units/Outlets
2010-2015 .................................................................................................. 136
Table 154 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2010-2015 ............................................................................ 137
Table 155 Forecast Consumer Foodservice Sales through Retail: Foodservice
Value 2010-2015 ........................................................................................ 137
Table 156 Forecast Consumer Foodservice Sales through Retail: %
Table 157 Forecast Consumer Foodservice Sales through Retail: % Transaction
Growth 2010-2015 ..................................................................................... 138
Table 158 Forecast Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2010-2015 ........................................................................... 138
Table 159 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2010-2015 ............................................................................ 139
Table 160 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2010-2015 ............................................................................ 139
Table 161 Forecast Consumer Foodservice Sales through Lodging: Foodservice
Value 2010-2015 ........................................................................................ 139
Table 162 Forecast Consumer Foodservice Sales through Lodging: %
Table 163 Forecast Consumer Foodservice Sales through Lodging: %
Table 165 Forecast Consumer Foodservice Sales through Travel: Units/Outlets
2010-2015 .................................................................................................. 141
Table 166 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2010-2015 ............................................................................ 141
Table 167 Forecast Consumer Foodservice Sales through Travel: Foodservice
Value 2010-2015 ........................................................................................ 141
Table 168 Forecast Consumer Foodservice Sales through Travel: %
Table 169 Forecast Consumer Foodservice Sales through Travel: % Transaction
Growth 2010-2015 ..................................................................................... 142
Table 170 Forecast Consumer Foodservice Sales through Travel: %
CONSUMER FOODSERVICE IN
AUSTRALIA - INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Consumers Upgrade During Economic Slowdown

Although performing far better than other economies around the world, the Australian
economy, particularly the retail category, was virtually stagnant throughout 2010. Consumer
foodservice appeared to be a major exception, with consumers deciding that food was an
“affordable indulgence”, where for just a couple of dollars extra they could enjoy something
special. This trend was especially visible in fast food, where such concepts as “gourmet pizza”,
championed by Crust Gourmet Pizza, and Pizza Capers, and “gourmet burgers”, championed
by Grill’d, was the most notable feature in consumer foodservice in 2010.
Taking It Away
While consumers embraced consumer foodservice in 2010, they still prefer to eat in the
comfort of their own home, where they can watch television and do not have to get dressed up.
100% HDTA therefore represented the fastest growing category in consumer foodservice, while
other chains which do offer dine-in options have seen their takeaway component increase in
recent years. As consumer foodservice slowly shifts to being a 24-hour industry, drive-thru
outlets have proven particularly successful.
Mcdonald’s Still the Big Mac

Although Subway has more outlets, when it comes to value share McDonald’s is the largest
player in Australia consumer foodservice, even if the additional share provided by McCafé
outlets is not included. The popularity of McDonald’s in Australia, where its popularity is greater
than most other markets around the world, is due in part to having spent the last decade
improving its reputation through such measures as a “Healthy Choice” menu, and the
introduction of McCafé, both of which were Australian innovations. In 2010, however, continued
growth was largely due to the popularity of McDonald’s’ range of Angus burgers
Chains Continue Takeover

Although they make up only around a third of the total value of consumer foodservice in
Australia, chains continue to grow in importance, as emerging players in consumer foodservice
embrace the franchise system as a means of expanding their brands as rapidly as possible.
This system slowed down considerably during the economic slowdown due to the highly
publicised failures of Krispy Kreme and Souvlaki Hut, uncertainty regarding proposed legislation,
and difficulties in obtaining finance from the banks.
Bright Future for Consumer Foodservice

Although the difficulties involved in sourcing new franchisees during the economic slowdown
will act as something of a suppressing force over at least the early years of the forecast period,
consumer foodservice as a whole is likely to perform well. Specifically, the trend towards
“affordable indulgences” will ensure that the consumers who embraced “gourmet pizzas” and
“gourmet burgers” during the economic slowdown embrace them to an even greater degree as
the economy recovers.
KEY TRENDS AND DEVELOPMENTS
Consumer Foodservice Sales Higher Than Ever
Content removed from sample
Current impact
Outlook
Future impact
Latino trending in 2010
Current impact
Outlook
Future impact
Domestic Brands See Greater Success
Current impact
Outlook
Future impact
All Just A Little Bit Fancy
Current impact
Outlook
Future impact
Ifood
Current impact
Outlook
Future impact
A Time and A Place for Everything
Current impact
Outlook
Future impact
Fast Food Diet
Current impact
Outlook
Future impact
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010
2005 2006 2007 2008 2009 2010
Units ('000)
Transactions (mn) Data removed from sample
A$ billion current prices
A$ billion constant
prices
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

2005-2010
% growth
2009/10 2005-10 CAGR 2005/10 TOTAL
Units
Transactions Data removed from sample
Value current prices
Value constant prices
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets

2010
outlets
Independent Chained Total
Cafés/Bars
100% Home Delivery/Takeaway
Full-Service Restaurants Data removed from sample
Fast Food
Street Stalls/Kiosks
Pizza Consumer Foodservice
Self-Service Cafeterias
Consumer Foodservice
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2010
% value analysis
Eat in Takeaway Total

Cafés/Bars Data removed from sample
Full-Service Restaurants
Fast Food
Table 5 Consumer Foodservice by Food Vs Drinks Split 2010
% value analysis
Food Drink Total

Cafés/Bars Data removed from sample
Fast Food
Table 6 Sales in Consumer Foodservice by Location 2005-2010
% value
2005 2006 2007 2008 2009 2010
Leisure Data removed from sample

Lodging
Retail
Travel
Stand-Alone
Total
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2010
Brand Global Brand Owner outlets
Data removed from sample
Table 8 Chained Consumer Foodservice Company Shares 2006-2010
% value
Company 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0

Table 9 Chained Consumer Foodservice Brand Shares 2007-2010
% value
Brand Global Brand Owner 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice:

2010-2015
2010 2011 2012 2013 2014 2015
Units ('000)
Transactions (mn)
A$ billion
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Growth 2010-2015
% growth
2010-15 CAGR 2010/15 TOTAL
Units Data removed from sample

Transactions
Constant value
trade sources
APPENDIX
National Consumer Expenditure
 The ABS Business Demography figures measures “businesses” not “outlets” per se, so
consequently the figures are significantly lower than Euromonitor’s.
 Also those outlets retailing baked goods are excluded from ABS figures, thereby excluding the
bulk of bakery products fast food.
 Although this is a comparatively minor issue, the ABS does not include businesses that open
and then quickly close again, within the same financial year. Due to the low start up costs
associated with establishing some consumer foodservice outlets, this issue is especially
important for this industry. Also a minor issue is the ABS’s exclusion of theatre restaurants.
 ABS Retail Trade data, on the other hand, does not include pubs and bars.
Table 12 Consumer Expenditure on Consumer Foodservice 2007-2009
No. of outlets
2007 2008 2009
Cafés and restaurants

Takeaway foodservice Data removed from sample
Pubs, taverns and bars
Clubs (Hospitality)
Total
Source: Australian Bureau of Statistics Business Demography
Table 13 Consumer Expenditure on Consumer Foodservice 2004-2010
A$ million
2004 2005 2006 2007 2008 2009
Cafes, restaurants
and catering services Data removed from sample
Takeaway foodservice
Total
2010
Cafes, restaurants Data removed from sample

and catering services
Takeaway foodservice
Total
Source: Australian Bureau of Statistics Retail Trade
Trade Association Statistics
 While Australia does have a variety of associations covering consumer foodservice both
national and state-based – such as the Restaurant & Catering Association – none of these
publish data on either the size or state of the industry.
OPERATING ENVIRONMENT
Franchising
 According to the World Franchise Council, Australia is the most franchised nation in the world,
with three times as many franchises per capita than the United States. This is partly due to
an urge among Australians to work for themselves, along with a middle class affluent enough
that they can afford to make such a leap. Probably the most crucial reason for franchising
being so popular in Australia, however, is to avoid Payroll Tax, which is applicable to
businesses that pay wages of over A$600,000. Since each franchise is owner-operated, it is
legally its own business, thereby avoiding payroll tax.



this association with Minor International is l kely to lead to considerable international

expansion over the forecast period. Although the deal also allowed Coffee Club to introduce
Minor International brands into Australia, it has not followed this strategy. In addition to
Singapore, Dubai, Hong Kong and New Zealand (the latter of which was entered as early as
2005), Coffee Club has announced plans to enter China in 2011.
 Despite this expansion throughout the Asia-Pacific region, Australia is likely to remain the
company’s primary focus, due to the stronger coffee culture and higher average salaries.
Specifically, Coffee Club plans considerable expansion of 30 outlets in Sydney, where its own
research shows consumers go to cafés and drink coffee more frequently than in other
Australian cities.
 The company grew out of Queensland, which for the most part did not have an established
coffee culture. Therefore, instead of basing itself on an Italian café, Coffee Club based itself
on the kinds of consumer foodservice options with which “middle Australia” was more familiar,
and which therefore exist in a competitive space somewhere between a café and a full-
service restaurant. This enabled Coffee Club to achieve higher spend per transaction than
normal for a café, at A$21.42, compared with the average of A$11.58 in the café category. As
consumers have become more “gourmet” in their eating habits, so has Coffee Club focused
more on meals and the full-service restaurant category, with 45 of Coffee Club’s 268 outlets
dubbed café-bar-restaurants. It features an ever-changing selection of menu offerings, which
Coffee Club has branded “Chef’s Choices”.
 Despite its name Coffee Club has never specifically been about coffee, but in being an
attractive place in which to socialise. This is emphasised by its slogan “where will I meet
you?”, creating a brand proposition that allows it to expand from being merely a café into
other categories such as full-service restaurants.
Suppliers
 The suppliers for Coffee Club are largely major brands that Australian consumers are familiar
with, such as Dairy Farmers, CSR, Berri, Coca-Cola and Masterfoods.
 Its eggs, a crucial ingredient for Coffee Club’s breakfast menu, are from Sunny Queen Farms,
the primary “cage-free” egg farm in Australia. Its coffee is also UTZ Certified, ensuring that the
coffee is farmed using responsible practices, while not increasing the price of the coffee in the
way fair trade does.
Competitive Positioning
 With 2% of the overall chained consumer foodservice industry, and ranking 10th, the
company is one of the fastest-growing players in the Australian consumer foodservice
industry. With a 13% value share of chained cafés/bars in 2010, Coffee Club is still some way
behind Jireh International Pty Ltd with its Gloria Jean’s brand, but is gaining through a focus
on selling meals, not just coffee and cakes. In chained cafés it is rapidly catching up with the
category leader, Michel’s Patisserie, and it is likely that in only a couple of years Coffee Club
will be the largest player in chained cafés. This reflects the trend within chained cafés of no
longer just being about coffee and a cake or muffin, but also serving complete meals at a
higher spend per transaction. This change has generated considerable growth for the chained
cafés category, growing 10% in current value terms in 2010 – the third consecutive year that it
experienced double-digit growth. Being one of the key proponents of this strategy, Coffee
Club experienced similarly rapid growth over this period.


Suppliers

Net sales Removed Removed

Source: Euromonitor International from company reports, trade press (Business Review Weekly,
www.franchise.com.au)
Company Background
 Established in 2009 as an umbrella company for Stan Gordon’s growing collection of brands,
Franchised Food Group owns a range of brands including Cold Rock Ice-Creamery (which it
acquired in 2009), Nutshack (2010), Mr Whippy (2000) and Pretzel World (2005). What each
of these brands has in common is that they operate in what Franchised Food refers to as the
“fun treats market”. To emphasise its umbrella brand image the logo for Franchised Food
even includes a smile. Although the mutual acquisitions of 2009 and 2010, would be a lot for
such a relatively small company, Franchised Food is also on the look out for other
acquisitions, making offers for Baskin-Robbins and the remnants of the crumbling Souvlaki
Hut in 2010. Franchised Food’s greatest risk, therefore, is possibly to resist getting too carried
away and becoming too large, too fast.

Suppliers


Suppliers

Suppliers
Suppliers
 Content removed from sample
100% HOME DELIVERY/TAKEAWAY IN

AUSTRALIA - CATEGORY ANALYSIS
HEADLINES
 100% HDTA continues to demonstrate strong value growth, although slowing from 9% in
2009 to 8% in 2010
 Growth in the number of 100% HDTA outlets slows from 8% to 4% to reach 1,311
 Shift towards “gourmet pizza” pushes up spend per transaction from A$16.43 in 2009 to
A$16.79 in 2010
 Other 100% HDTA grows 13% in current value terms, albeit from a low base
 Domino’s Pizza retains strong lead with 43% value share, although Eagle Boys Dial-A-Pizza
is gaining fast
 Continued trend towards “gourmet pizza” expected to evolve further, generating constant
value CAGR of 5% over forecast period
TRENDS
 Although not experiencing quite the same spectacular growth as 2009, 100% HDTA still saw
a good year in 2010, with current value growth of 8% and outlet growth of 4%. Some of this
slowdown was merely the result of plateauing and consolidation after the strong growth of the
two preceding years, and some was simply due to stagnant growth in retail spending as a
whole. In fact this stagnation of overall retail spending in the Australian economy contributed
to the growth of 100% HDTA: consumers with a greater propensity to stay at home presented
opportunities for an industry that can bring the food to them.
 Predominately, however, growth was generated by a trend towards gourmet pizzas, with a
battle between Pizza Capers and Eagle Boys Dial-A-Pizza to create the most gourmet pizza.
Eagle Boys Dial-A-Pizza offered Seafood Platter, Salmon Avocado and Garlic Prawn pizzas,
while Pizza Caper’s menu featured such offerings as Exotic Potato, and Pear, Blue Cheese
and Walnut. The impact of this was to push up spend per transaction from A$16.43 in 2009 to
A$16.79 in 2010. The impact would be even greater if it were not for the primary driver of this
trend, Crust Gourmet Pizza, operating outside of 100% HDTA, and instead being categorised
under pizza fast food.
 “Exotic” and “gourmet” pizza toppings represent just one means of encouraging consumers to
increase their spend per transaction. Domino’s Pizza on the other hand decided to focus on
the crust, with seven different types now on offer, thereby altering the focus of pizza
competition from just the topping to other aspects. This has been enabled by the online
ordering process, whereby consumers are encouraged to individualise their orders. The
primary innovation is the Square Puff Pizza, which includes more pizza due to its square
rather than round shape. It is therefore intended to counter claims by Eagle Boys Dial-a-Pizza
that its pizzas offer greater value because they are larger.
 The increasing lack of time faced by Australians, and the attracting of consumers to the
category through “premium” and “gourmet” offerings, are only two reasons for the growth of
100% HDTA. There is a third: the increasing simplification of the ordering process, created
through improvements in the major players’ online booking systems. This has given
consumers more control and a greater range of options, in that they can tailor their pizzas to
their own taste. This has also provided operators with plentiful opportunities for adding value
and raising spend per transaction. Increasingly, however, consumers are taking the next step,
ordering via the mobile Internet, specifically through iPhone and Android apps. As of
September 2011, Domino’s Pizza was claiming that 12% of pizza orders were through online
mobile.
 Growth in 100% HDTA in 2009 and 2010 mostly occurred in Victoria and New South Wales,
where 100% HDTA suddenly caught on in 2009, as consumers shifted from eating-out in full-
service restaurants and fast food towards 100% HDTA. This trend was assisted by a
significant improvement in the quality of HDTA products due to the trend towards “gourmet
pizzas” as championed by Pizza Capers, and larger sizes pizzas, as championed by Eagle
Boys Dial-A-Pizza, which pushed into the large New South Wales market in 2009. In
Queensland, on the other hand, 100% HDTA has long been an especially popular form of
consumer foodservice.
 Other 100% HDTA is beginning to emerge in Australia although it is still very embryonic.
Tiffins has begun to deliver Indian food for lunch in the Me bourne Central Business District,
as Indian migrants attempt to replicate a similar tradition of “dabbawalas” in Mumbai, to the
extent that they are delivered by bike – as in Mumbai. The menu changes every day, so that
users of the service can experience a variety of dishes. More traditional Indian 100% HDTA
has emerged in Brisbane through Sitar Express, with 11 outlets. On a different front,
Croissant Express in Perth has built a business based on delivering croissants and other
bakery items to office workers.
 Although there has been a migration upwards towards premium and gourmet pizzas, the
same has not occurred in relation to drinks in 100% HDTA. The result is that food expenditure
has grown significantly more than drink expenditure.
COMPETITIVE LANDSCAPE
 With competition in 100% HDTA intensifying in 2010, Domino’s remained the leading brand
with 43% value share, although this slipped from 44% in 2009. Despite its attempts to
compete with Eagle Boys Dial-a-Pizza and Pizza Capers by innovating on the pizza crust
instead of the toppings, it was the increasingly exotic toppings of Eagle Boys Dial-A-Pizza that
achieved the greatest gains. The company’s value share increased from 20% in 2009 to 22%
in 2010. It even acquired Pizza Haven, previously a major player in 100% HDTA in Australia,
but whose low-price positioning has become irrelevant, and consequently the company had
virtually disappeared at the time of writing.


PROSPECTS
CATEGORY DATA
Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Chained 100% Home

Delivery/Takeaway
Independent 100% Home
Delivery/Takeaway
Pizza 100% Home Data removed from sample
Delivery/Takeaway
- Chained Pizza 100%
Home Delivery/Takeaway
- Independent Pizza
100% Home Delivery/
Takeaway
Other 100% Home
Delivery/Takeaway
- Chained Other 100%
- Independent Other
100% Home Delivery/
Takeaway
100% Home Delivery/
Takeaway
Table 2 100% Home Delivery/Takeaway by Category: Number of Transactions 2005-

2010
'000 transactions
2005 2006 2007 2008 2009 2010
Chained 100% Home

Delivery/Takeaway
Independent 100% Home Data removed from sample
Delivery/Takeaway
Pizza 100% Home
Delivery/Takeaway
- Independent Pizza Data removed from sample
100% Home Delivery/
Takeaway
Other 100% Home
Delivery/Takeaway
- Independent Other
100% Home Delivery/
Takeaway
100% Home Delivery/
Takeaway
Table 3 100% Home Delivery/Takeaway by Category: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Chained 100% Home

Delivery/Takeaway
Delivery/Takeaway
Delivery/Takeaway
- Independent Pizza
100% Home Delivery/
Takeaway
Other 100% Home
Delivery/Takeaway
- Independent Other
100% Home Delivery/
Takeaway
100% Home Delivery/
Takeaway
Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2005-

2010
% Units/Outlets growth
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained 100% Home Delivery/Takeaway

Independent 100% Home Delivery/Takeaway Data removed from sample
Pizza 100% Home Delivery/Takeaway
- Chained Pizza 100% Home Delivery/
Takeaway
- Independent Pizza 100% Home Delivery/

Takeaway Data removed from sample
Other 100% Home Delivery/Takeaway
- Chained Other 100% Home Delivery/
Takeaway
- Independent Other 100% Home Delivery/
Takeaway
Table 5 100% Home Delivery/Takeaway by Category: % Transaction Growth 2005-

2010
% transaction growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Independent 100% Home Delivery/Takeaway
Pizza 100% Home Delivery/Takeaway Data removed from sample
- Chained Pizza 100% Home Delivery/
Takeaway
Takeaway
Takeaway
Takeaway
Table 6 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth

2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

- Chained Pizza 100% Home Delivery/ Data removed from sample
Takeaway
Takeaway
Takeaway
Takeaway
Table 7 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway

2006-2010
% value
Company 2006 2007 2008 2009 2010
Table 8 Brand Shares of Chained 100% Home Delivery/Takeaway 2007-2010
% value
Table 9 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets

2010-2015
outlets
2010 2011 2012 2013 2014 2015
Chained 100% Home

Delivery/Takeaway
Independent 100% Home Data removed from sample
Delivery/Takeaway
Pizza 100% Home
Delivery/Takeaway

- Independent Pizza
100% Home Delivery/ Data removed from sample
Takeaway
Other 100% Home
Delivery/Takeaway
- Independent Other
100% Home Delivery/
Takeaway
100% Home Delivery/
Takeaway
trade sources
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of

Transactions 2010-2015
'000 transactions
2010 2011 2012 2013 2014 2015
Chained 100% Home

Delivery/Takeaway
Delivery/Takeaway
Delivery/Takeaway
- Independent Pizza
100% Home Delivery/
Takeaway
Other 100% Home
Delivery/Takeaway
- Independent Other
100% Home Delivery/
Takeaway
100% Home Delivery/
Takeaway
trade sources
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice

Value 2010-2015
A$ million
2010 2011 2012 2013 2014 2015
Chained 100% Home

Delivery/Takeaway Data removed from sample
Delivery/Takeaway
Pizza 100% Home
Delivery/Takeaway
100% Home Delivery/
Takeaway
Other 100% Home
Delivery/Takeaway
- Independent Other
100% Home Delivery/
Takeaway
100% Home Delivery/
Takeaway
trade sources

Units/Outlets Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

Independent 100% Home Delivery/Takeaway Data removed from
- Chained Pizza 100% Home Delivery/Takeaway
sample
- Independent Pizza 100% Home Delivery/Takeaway
- Chained Other 100% Home Delivery/Takeaway
- Independent Other 100% Home Delivery/Takeaway
trade sources

Transaction Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

Data removed from
- Chained Pizza 100% Home Delivery/Takeaway sample
trade sources

Foodservice Value Growth 2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL

Pizza 100% Home Delivery/Takeaway Data removed from
- Chained Pizza 100% Home Delivery/Takeaway sample
trade sources

Foodservice: 2010-2015 .............................................................................. 43
Foodservice: % Growth 2010-2015 ............................................................. 43
Appendix ....................................................................................................................................... 43
National Consumer Expenditure ............................................................................................... 43
Trade Association Statistics ...................................................................................................... 44
Operating Environment ................................................................................................................. 44
Franchising ................................................................................................................................ 44
Definitions...................................................................................................................................... 47
Summary 13 Research Sources ........................................................................................ 47
CAFÉS/BARS IN AUSTRALIA -
CATEGORY ANALYSIS
HEADLINES
 Cafés/bars decline 2% in current value terms in 2010 to A$12.6 billion

 Number of outlets largely stagnant in 2010, rising marginally to 16,219
 Spend per transaction surges from A$8.87 in 2009 to A$9.35 due to greater focus on value-
added food offerings
 Chained specialist coffee shops most dynamic, up 12% in current value terms in 2010
 McCafé remains largest operator with 28% value share in chained cafés/bars
 Cafés/bars expected to recover over forecast period with constant value CAGR of 2%
TRENDS
 Cafés/bars had a tough year in 2010, with the value of the category falling by 2% in current
value terms. This fall was seen predominately within bars/pubs, as consumers increasingly
preferred to entertain at home during the economic slowdown.
 The most positive news in cafés/bars in 2010 was that consumers increased their spend per
transaction considerably, from A$8.87 in 2009 to A$9.35. Operators achieved this by
increasing focus on their food offerings, as opposed to their key drinks offering. The offerings
of many bars/pubs as well as chained cafés such as Coffee Club are increasingly matching
those of full-service restaurants, thus providing an opportunity for operators to upsell.
Therefore, although it was interest in coffee that initially drove consumers to embrace the
“café culture”, the focus of such establishments is increasingly on food. One means by which
they have achieved this is through a trend towards “afternoon teas”, specifically “high tea” with
nostalgia positioning. In this concept, which is only a niche trend in 2011, although one that is
growing, for around A$30-40 a consumer can have a selection of little sandwiches, cupcakes
and tea.
 The growing focus on food instead of coffee is a strategy that also serves to expand the
variety of occasions when consumers might wish to patronise a café/bar from the traditional
lunch or brunch, to evening dinner. This is a particularly crucial strategy given that a café,
whose business is generally focused on coffee, has traditionally found it difficult to compete in
the lucrative evening meal segment.
 The cafés/bars category predominately comprises independents, although this varies
between segments. The bars/pubs category is entirely made up of independents, with only
14% of outlets being chained in 2010. While it is true that a large proportion of Australian
bars/pubs are owned by large conglomerates such as Woolworths Limited and National
Leisure and Gaming, they are not branded as chains. Juice Bars, on the other hand, are
almost exclusively in chained form, specifically the dominant Boost Juice chain. Increasingly,
however, chains are growing in popularity as they offer a better chance of success. Since
many cafés/bars are set up by people with little business experience but who have “always
dreamt of running a café/bar”, many only have a short life-span, whereas an established
franchise is typically considered a safer bet.
 Bars/pubs particularly declined in 2010, falling 6% in current value terms. Bars/pubs were
particularly impacted by the economic slowdown, as Australian consumers have a growing
preference for holding their social events in the home instead of going out and patronising
bars/pubs. The economic slowdown is only one reason for this, however, as consistent bad
publicity regarding violence in nightclubs and pubs, particularly in the Melbourne CBD, have
discouraged consumers from going out. Similarly, Australia’s ageing population is also a
factor: as consumers grow older they are less likely to visit bars/pubs.
 One trend benefiting bars/pubs, however, has been a shift from drinks to food, and a
consequent upward movement in spend per transaction from A$8.66 in 2009 to A$9.21 in
2010. This is a trend that has accumulated over the first decade of the 21st century. A more
restrained drinking culture in Australia over the last decade has led to consumption of less
alcohol per capita (according to figures from the Australian Bureau of Statistics), and the
consequent focus of bars/pubs on “pub meals”. This is particularly in relation to the evolution
of the “gastro-pub” – pubs serving meals of restaurant quality and price.
 Me bourne is generally recognised as having a more v brant bar culture than Sydney, with a
large number of small bars, compared with Sydney, which is skewed far more towards larger
establishments such as nightclub and large pubs, often referred to as “beer barns”. These
nightclubs and beer barns have received a bad reputation, as the source of much alcohol-
fuelled violence. As a result the New South Wales Government has attempted to change the
culture of Sydney by encouraging the establishment of smaller establishments through the
2008 introduction of the Small Bar License. This was followed by a similar license in Brisbane
in 2009. Although it took a couple of years to take off, 2010 saw a significant increase in the
number of bars in Sydney, as well as the number of cafés serving alcohol. This trend away
from nightclubs towards small bars is timely, as it coincides with a declining number of 18
year-olds to replace those Australians reaching the age of 30, and thus preferring the comfort
of a “small bar”.
 Chained specialist coffee shops experienced the strongest growth in 2010, with a 12%
increase in current value terms compared with 10% in 2009. Although a significant jump, this
was mostly due to the impact of one event – the renovation of McDonald’s to incorporate
McCafé outlets, which typical co-exist within the existing McDonald’s restaurant. Given the
convenience of McCafé to existing McDonald’s customers – and the popularity of McDonald’s
in Australia is greater than in most other markets – these have been hugely successful. By
appealing to consumers other than those typically catered to by “café culture”, they have
contributed to growth. This transformation of McDonald’s to incorporate McCafé
establishments is a one-off, however, and unlikely to be replicated over the forecast period.
 As the number of cafés in Australia reaches saturation point, chains that are eager to expand
increasingly resort to alternative locations. Aroma Café has a strong presence in educational
institutions and even major libraries, whereas the similarly named but very different Aromas
has expanded through airports. The rapid expansion of McCafé was similarly enabled by the
fact that it could be integrated into existing premises, thus avoiding the need for attractive
locations – such as in shopping centres – to become available.
 After some spectacular growth over the 2000s, the juice bars category in Australia has
reached saturation point. Furthermore, the extremely mild summer experienced across
Australia over 2010 and 2011 suppressed growth in the segment
 McCafé’s surged in 2010 as existing McDonald’s establishments were renovated to

incorporate McCafé outlets. The existing network of McDonald’s is a distinct competitive
advantage for McCafé, as it is able to use the same retail footprint, as well as providing a
means for McDonald’s to upsell to customers. The McCafé concept was originally conceived
in Australia, where the establishments have been present since 1993 but 2009 and 2010 has
seen their expansion to include the vast majority of McDonald’s outlets, thus pushing their
value share of chained cafés/bars up from 26% in 2009 to 28% in 2010.


PROSPECTS
 The forecast period will be awkward for cafés/bars, with a constant value CAGR of only 2%
predicted, as consumers limit their spending over the forecast period. The strategy towards
encouraging consumers to buy a meal in addition to coffee and a cake will pay dividends as
the economy recovers, however, and consumers become more willing to spend more.

CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Chained Cafés/Bars
Independent Cafés/Bars
Bars/Pubs Data removed from sample
- Chained Bars/Pubs
- Independent Bars/Pubs
Cafés
- Chained Cafés
- Independent Cafés
Juice/Smoothie Bars
- Chained Juice/
Smoothie Bars
- Independent Juice/
Smoothie Bars
Specialist Coffee Shops
- Chained Specialist
Coffee Shops
- Independent
Cafés/Bars
Table 2 Cafés/Bars by Category: Number of Transactions 2005-2010
Mn transactions
2005 2006 2007 2008 2009 2010
Chained Cafés/Bars Data removed from sample

Bars/Pubs
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
- Chained Juice/
Smoothie Bars
Smoothie Bars
Specialist Coffee Shops Data removed from sample

Coffee Shops
- Independent
Cafés/Bars
Table 3 Cafés/Bars by Category: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Chained Cafés/Bars
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
- Chained Juice/
Smoothie Bars
Smoothie Bars
Coffee Shops
- Independent
Cafés/Bars
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Cafés/Bars
Independent Cafés/Bars Data removed from sample
Bars/Pubs
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
- Chained Juice/Smoothie Bars
- Independent Juice/Smoothie Bars
- Chained Specialist Coffee Shops
- Independent Specialist Coffee Shops
Cafés/Bars
Table 5 Cafés/Bars by Category: % Transaction Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Cafés/Bars
Bars/Pubs
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
Cafés/Bars
Table 6 Cafés/Bars by Category: % Foodservice Value Growth 2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Cafés/Bars
Bars/Pubs
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
Cafés/Bars
Table 7 Global Brand Owner Shares of Chained Cafés/Bars 2006-2010
% value
Company 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0

Table 8 Brand Shares of Chained Cafés/Bars 2007-2010
% value
iva Juice
Total 100.0 100.0 100.0 100.0
Table 9 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2010-2015
outlets
2010 2011 2012 2013 2014 2015
Chained Cafés/Bars
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
- Chained Juice/
Smoothie Bars
Smoothie Bars
Coffee Shops
- Independent
Cafés/Bars
trade sources
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2010-

2015
Mn transactions
2010 2011 2012 2013 2014 2015
Chained Cafés/Bars
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
- Chained Juice/
Smoothie Bars
Smoothie Bars
Coffee Shops
- Independent
Cafés/Bars
trade sources
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2010-2015
A$ million
2010 2011 2012 2013 2014 2015
Chained Cafés/Bars
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
- Chained Juice/
Smoothie Bars
Smoothie Bars
Coffee Shops
- Independent
Cafés/Bars
trade sources
Table 12 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2010-

2015
2010-15 CAGR 2010/15 TOTAL
Chained Cafés/Bars
Bars/Pubs
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
Cafés/Bars
trade sources
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL
Chained Cafés/Bars Data removed from sample

Independent Cafés/Bars 0.3 1.3
Bars/Pubs
- Chained Bars/Pubs Data removed from sample
Cafés
- Chained Cafés
Juice/Smoothie Bars
Cafés/Bars
trade sources
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth

2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL
Chained Cafés/Bars
Bars/Pubs
- Chained Bars/Pubs
Cafés
- Chained Cafés
Juice/Smoothie Bars
Cafés/Bars
trade sources
FULL-SERVICE RESTAURANTS IN
HEADLINES
 Full-service restaurants grow 4% in current value terms in 2010 to reach A$14.6 billion
 Number of outlets edges upwards 1% in 2010 to reach 22,886
 Full-service restaurants benefit from “MasterChef effect”
 Latin American full-service restaurants see greatest value growth of 7%
 Full-service restaurants category remains hugely fragmented with the largest – Hog’s Breath
Café – holding only 1% value share at end of review period
 Growth over forecast period expected to continue with constant value CAGR of 2%
TRENDS
 Despite a general slowdown in retail over 2010, consumers still found reasons to engage in
full-service restaurants, which have saw 4% current value growth that year. Although spend
per transaction edged up in full-service restaurants from A$39.15 in 2009 to A$39.87 in 2010,
this impact was far less than in the case of other categories. This was because consumers did
not feel confident in spending excessively, and generally moved down from expensive full-
service restaurants to casual dining establishments, where the cost is much lower.
 Over 2009 and 2010 the most popular television programme in Australia was the cooking-
based reality show, MasterChef. The final of 2010 was the most-watched non-sporting event
in Australian television history. While this led to a boom in Australians attempting to develop
their own culinary skills at home, the majority of consumers have realised that this is beyond
their ability, and they instead satisfy their renewed interest in food patronising full-service
restaurants. This desire has been further driven by social media such as UrbanSpoon, which
allows consumers to share reviews and ratings for their favourite establishments.
 Asian full-service restaurants remain the most common form of restaurant in Australia,
accounting for 23% of outlets, although only 13% of value – a disparity partly explained their
tendency to be an inexpensive places to eat. They also experienced significant current value
growth of 7% in 2010. This was predominately created by independents, with consumers
generally rejecting chains for full-service Asian restaurants in the hope of a more authentic
experience. As Asian migration continues, from an expanding range of home countries, so
Australians are becoming increasingly familiar both with Asian food, and the Asian-way of
consuming food, such as Peking Duck, which has become particularly popular in Melbourne,
or sushi trains, embraced by consumers in Sydney and Queensland. Asian immigration is
also developing Asian full-service restaurants from the supply side, with setting up a
restaurant a popular occupational choice among recent immigrants. Immigrants such as Asian
international students have also served to give a large boost to Asian full-service restaurants.
Thai and Chinese restaurants have particularly driven growth, and while enthusiasm for
Japanese restaurants appears to have waned, sushi restaurants have captured the Australian
imagination, particularly the “sushi train” variety.
 Latin American full-service restaurants experienced the strongest current value terms growth
of 7% in 2010. This interest partially arose through an infatuation with a number of key items
in Spanish and Latin American cuisine such as tapas and churros (otherwise known as
Spanish doughnuts), and is part of a growing interest in Latin American cuisine also manifest
in fast food through growing chains such as Salsas Fresh Mex Grill. This growth occurred
despite Australia not possessing a large number of Latin American immigrants.
 Although it is independent restaurants that have driven growth more than chains in Asian,
European, North American, and pizza restaurants, the big exception is in “other full serviced
restaurants”, where chocolate-themed restaurants drove a considerable boom in chained
other full serviced restaurants of 97% growth in value in 2010, following on from the 28%
value growth in 2009. The huge growth of San Churro and Max Brenner’s have introduced the
concept of chocolate restaurants to Australia, where it has been embraced far more than in
other markets around the world.
 Other full-service restaurants represent a large proportion of the market, much of which is
made up of what is referred to as “Modern Australian”. Menus are typically a “fusion” of
Eastern and Western influences, with a focus on seafood. Prices are typically premium, and
thus such outlets accounted for over 30% of the total value of full-service restaurants in 2010.
Growth has come from the fast-emerging chocolate-themed restaurant scene, however,
through players such as San Churro and Max Brenner’s.
 Although formal dining options are commonplace in Australia, the informality of the Australian
people means that a significant proportion of full-service restaurants in Australia are in the
casual dining format championed by chains such as Hog’s Breath Café, La Porchetta,
Outback Jacks and Fasta Pasta. Casual dining has experienced the most success in North
American full-service restaurants, where “American”-themed restaurants have great aesthetic
similarities to “Australian”-themed restaurants, including their casual atmosphere.
 As Australians become more familiar with different cuisines, they increasingly feel that they do
not need to “go out” in order to have such an experience, with a growing proportion of
transactions coming instead from takeaway sales. As a result takeaway accounted for 19% of
the value of transactions in 2010, much of which was derived from pizza and Asian full-
service restaurants.
 Full-service restaurants in Australia are predominately independent, with only a small share –
3% of outlets and 6% of value – held by chains at the end of the review period. On those
occasions when consumers may visit a full-service restaurant they tend to prefer a unique and
more authentic experience, that can be offered by a chain. However, as Australian consumers
have become familiar with Asian foods they have demonstrated a growing preference
authentic, individual establishments in this particular category. In North American restaurants,
by contrast, being part of a chain is considered part of the cultural experience.



PROSPECTS
 Sudden and unanticipated fads for particular cuisines not taken into account, the constant
value CAGR for full-service restaurants is expected to be 2% over the forecast period. This
will be driven mostly by Asian and Latin American full-service restaurants, as Australian
consumers are attracted to cuisine which they are not capable of reproducing themselves at
home. The potential growth of full-service restaurants will be impacted, however, by the
“premiumisation” of other categories such as fast food and cafés/bars. Both have improved
their meal offerings and are therefore encroaching on the consumers typically served by full-
service restaurants, particularly at the value end of the market. This is a particular threat in
terms of Latin American full-service restaurants, which will face growing competition from “fast
casual”-style Latin American fast food establishments such as Salsa Fresh Mex Grill.



CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Chained Full-Service
Restaurants
Independent Full-
Service Restaurants Data removed from sample
Asian Full-Service
Restaurants
- Chained Asian Full-
Service Restaurants
- Independent Asian
European Full-Service
Restaurants
- Chained European Full-
Service Restaurants
- Independent European
Latin American Full-
Service Restaurants
- Chained Latin
American Full-Service
Restaurants
- Independent Latin
Restaurants
Middle Eastern Full-
Service Restaurants
- Chained Middle
Eastern Full-Service
Restaurants
- Independent Middle
Restaurants
North American Full-
Service Restaurants
- Chained North
Restaurants
- Independent North Data removed from sample
Restaurants
Pizza Full-Service
Restaurants
- Chained Pizza Full-
Service Restaurants
- Independent Pizza
Other Full-Service
Restaurants
- Chained Other Full-
Service Restaurants
- Independent Other
Casual Dining Full-
Service Restaurants
Table 2 Full-Service Restaurants by Category: Number of Transactions 2005-2010
'000 transactions
2005 2006 2007 2008 2009 2010
Restaurants
Independent Full-
Service Restaurants
Asian Full-Service
Restaurants
Service Restaurants
- Independent Asian
Restaurants
Service Restaurants
Service Restaurants
- Chained Latin
Restaurants
- Independent Latin
Restaurants
Service Restaurants
- Chained Middle
Restaurants
Restaurants
Service Restaurants
- Chained North Data removed from sample
Restaurants
- Independent North
Restaurants
Pizza Full-Service
Restaurants
Service Restaurants
- Independent Pizza
Other Full-Service
Restaurants
Service Restaurants
- Independent Other
Casual Dining Full-
Service Restaurants
Table 3 Full-Service Restaurants by Category: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Restaurants
Independent Full-
Service Restaurants Data removed from sample
Asian Full-Service
Restaurants
Service Restaurants
- Independent Asian
Restaurants
Service Restaurants
Service Restaurants
- Chained Latin
Restaurants
- Independent Latin
Restaurants
Service Restaurants
- Chained Middle
Restaurants
Restaurants Data removed from sample
Service Restaurants
- Chained North
Restaurants
- Independent North
Restaurants
Pizza Full-Service
Restaurants
Service Restaurants
- Independent Pizza
Other Full-Service
Restaurants
Service Restaurants
- Independent Other
Casual Dining Full-
Service Restaurants
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Full-Service Restaurants

Independent Full-Service Restaurants
Asian Full-Service Restaurants Data removed from sample
- Chained Asian Full-Service Restaurants
- Independent Asian Full-Service
Restaurants
European Full-Service Restaurants
- Chained European Full-Service
Restaurants
- Independent European Full-Service
Restaurants
Latin American Full-Service Restaurants
- Chained Latin American Full-Service
Restaurants
- Independent Latin American Full-
Service Restaurants
Middle Eastern Full-Service Restaurants
- Chained Middle Eastern Full-Service
Restaurants
- Independent Middle Eastern Full-
Service Restaurants
North American Full-Service Restaurants
- Chained North American Full-Service
Restaurants
- Independent North American Full- Data removed from sample
Service Restaurants
Pizza Full-Service Restaurants
- Chained Pizza Full-Service Restaurants
- Independent Pizza Full-Service
Restaurants
Other Full-Service Restaurants
- Chained Other Full-Service Restaurants
- Independent Other Full-Service
Restaurants
Casual Dining Full-Service Restaurants
Table 5 Full-Service Restaurants by Category: % Transaction Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Asian Full-Service Restaurants
- Chained Asian Full-Service Restaurants Data removed from sample
Restaurants
Restaurants
Restaurants
Restaurants
Service Restaurants
Restaurants
Service Restaurants
Restaurants
- Independent North American Full-
Service Restaurants
Restaurants
Restaurants
Table 6 Full-Service Restaurants by Category: % Foodservice Value Growth 2005-

2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

- Chained Asian Full-Service Restaurants Data removed from sample
Restaurants
Restaurants
Restaurants
Restaurants
Service Restaurants
Restaurants
Service Restaurants
Restaurants
- Independent North American Full-
Service Restaurants
Restaurants
Restaurants
Table 7 Global Brand Owner Shares of Chained Full-Service Restaurants 2006-2010
% value
Company 2006 2007 2008 2009 2010
Others
Total 100.0 100.0 100.0 100.0 100.0
Table 8 Brand Shares of Chained Full-Service Restaurants 2007-2010
% value
Total 100.0 100.0 100.0 100.0

Table 9 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2010-

2015
outlets
2010 2011 2012 2013 2014 2015
Restaurants
Independent Full- Data removed from sample
Service Restaurants
Asian Full-Service
Restaurants
Service Restaurants
- Independent Asian
Restaurants
Service Restaurants
Service Restaurants
- Chained Latin
Restaurants
- Independent Latin
Restaurants
Service Restaurants
- Chained Middle
Restaurants
- Independent Middle Data removed from sample
Restaurants
Service Restaurants
- Chained North
Restaurants
- Independent North
Restaurants
Pizza Full-Service
Restaurants
Service Restaurants
- Independent Pizza
Other Full-Service
Restaurants
Service Restaurants
- Independent Other
Casual Dining Full-
Service Restaurants
trade sources
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of

'000 transactions
2010 2011 2012 2013 2014 2015
Restaurants
Independent Full- Data removed from sample
Service Restaurants
Asian Full-Service
Restaurants
Service Restaurants
- Independent Asian
Restaurants
Service Restaurants
Service Restaurants
- Chained Latin
Restaurants
- Independent Latin
Restaurants
Middle Eastern Full- Data removed from sample
Service Restaurants
- Chained Middle
Restaurants
Restaurants
Service Restaurants
- Chained North
Restaurants
- Independent North
Restaurants
Pizza Full-Service
Restaurants
Service Restaurants
- Independent Pizza
Other Full-Service
Restaurants
Service Restaurants
- Independent Other
Casual Dining Full-
Service Restaurants
trade sources
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value

2010-2015
A$ million
2010 2011 2012 2013 2014 2015
Restaurants
Independent Full-
Service Restaurants
Asian Full-Service
Restaurants
Service Restaurants
- Independent Asian
Restaurants
Service Restaurants

Service Restaurants
- Chained Latin
American Full-Service Data removed from sample
Restaurants
- Independent Latin
Restaurants
Service Restaurants
- Chained Middle
Restaurants
Restaurants
Service Restaurants
- Chained North
Restaurants
- Independent North
Restaurants
Pizza Full-Service
Restaurants
Service Restaurants
- Independent Pizza
Other Full-Service
Restaurants
Service Restaurants
- Independent Other
Casual Dining Full-
Service Restaurants
trade sources
Table 12 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

Independent Full-Service Restaurants Data removed from sample
- Independent Asian Full-Service Restaurants
- Chained European Full-Service Restaurants
- Independent European Full-Service Restaurants
- Chained Latin American Full-Service Restaurants
- Independent Latin American Full-Service
Restaurants
- Chained Middle Eastern Full-Service Restaurants
- Independent Middle Eastern Full-Service
Restaurants
- Chained North American Full-Service Restaurants
- Independent North American Full-Service
Restaurants
- Independent Pizza Full-Service Restaurants
- Independent Other Full-Service Restaurants
trade sources
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

Restaurants
Restaurants
Restaurants
trade sources
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice

Value Growth 2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL

Restaurants
Restaurants
Restaurants
trade sources
FAST FOOD IN AUSTRALIA -

CATEGORY ANALYSIS
HEADLINES
 Fast food grows 7% in current value terms in 2010 to reach A$13.5 billion
 Number of outlets rises 3% to 17,294
 With trend towards “gourmet fast food”, spend per transaction rises from A$9.26 in 2009 to
A$9.60 in 2010
 Latin American fast food grows fastest with 47% current value terms increase in 2010
 McDonald’s brand dominates with 21% value share
 Fast food predicted to see steady constant value CAGR of 4% over forecast period
TRENDS
 Despite the economic slowdown fast food had a particularly successful year in 2010, growing
7% in current value terms, down from the 9% increase of 2009. There were several reasons
for this continued strong growth, including consumers reducing expenditure and thus trading
down during the economic slowdown. At the same time, the boundaries between fast food
and full-service restaurants are increasingly blurred. This is due to the growth of chains that
follow the “fast casual” concept, and a “gourmet” trend, which is particularly evident in pizza
fast food and burger fast food. In pizza fast food, this was driven by new players such as
Crust Gourmet Pizza and Pizza Capers, while burger fast food has a new gourmet player:
Grill’d. Meanwhile, established players, including leader McDonald’s, have added value
through such offerings as the Grand Angus and Mighty Angus, and its gourmet M Selections
range. Each of these trends also contributed to the strong growth of 2009, but their influence
was still felt in 2010.
 Fast casual has begun to emerge in Australia, with Nando’s the primary champion of this
trend. Outlets were renovated and new outlets designed that were larger than typical fast food
establishments, and with a more “authentic” atmosphere. Emerging player Salsas Fresh Mex
Grill is also developing its “fast casual” offerings, opening more stores in this format, while
Grill’d introduced this trend into burger fast food. Although, with the except of Nando’s, each
of these brands are rapidly expanding emerging players, so is fast casual growing especially
fast with 61% current value terms growth in 2010.
 Outlet growth lagged behind value growth in 2010, growing only 3% as difficulties in obtaining
finance during the economic slowdown discouraged Australians from embracing franchising,
which is the primary means of expansion for fast food operators. This has represented a boon
for existing franchisees, however, as not only does it mean that sales per outlet increased
from A$739,000 in 2009 to A$763,000 in 2010, but much of the expansion came from existing
franchisees buying an additional franchise. Thus, fast food was a particularly profitable
industry in 2010.
 Latin American fast food has not previously represented a major part of Australia’s fast food
culture, largely due to a lack of Latin American immigrants. However, two chains – Salsas
Fresh Mex Grill and Zambrero Fresh Mex Grill – as well as several smaller players, emerged
in 2010. Some of these had considerable financial support from major players in the
Australian consumer foodservice industry. Salsas Fresh Mex Grill, for example, is backed by
Janine Allis, who established the Boost Juice chain, and Guzman y Gomez, the founder of
McDonald Australasia. Consumers who also had their interest spiked by other aspects of
Latin American cuisine, such as churros and paella, have embraced Latin American fast food.
This segment saw 47% value growth in 2010, albeit from a low base, up from A$52 million in
2009 to A$76 million in 2010 (compared with almost A$4 billion for burger fast food).
 Even during tough economic times, consumers want to indulge themselves, and have
consequently embraced “affordable indulgences”. They are willing to spend an extra couple of
dollars on something special, with the result being a rise in spend per transaction from A$9.26
in 2009 to A$9.60 in 2010. It is this embracing of “affordable indulgences” that has
underpinned the gourmet fast food trend, with consumers willing to spend A$10.00 on a
burger from Grill’d, or A$25.00 on a gourmet pizza from Crust Gourmet Pizza. The pizza
category has benefited most from this trend, growing 27% in current value terms in 2010.
 Bakery products fast food has shifted towards sandwich specialists, which accounted for a
55% value share in 2010. This was not only due to the strength of category leader Subway,
but consumers attempting to shift to healthy eating options such as the sandwiches sold by
Healthy Habits and Fancy Fillings. Meanwhile Krispy Kreme saw over a third of its outlets
close in 2010 after it failed to make a significant dent in Donut King’s share.
 Despite long-term discussion of the growing popularity of healthfood, this finally appears to
have gone mainstream, with several franchised chains, such as SumoSalad, reaching critical
mass required to both reach high brand awareness and take advantage of economies of
scale. Sumo Salad is now the largest player in other fast food, as well as leading in healthy
fast food – a position it reinforced in 2010 by replacing its white bread rolls with healthier
multigrain, soy and linseed rolls.
 Chains of Asian Fast Food have not performed well in Australia, despite the popularity of
Asian food in Australia in general. This is largely due to the availability of inexpensive Asian
food in full-service restaurants, thus negating the need for an even cheaper fast food option.
As a result, Asian fast food is largely confined to food courts in shopping centres. However,
with a number of small but rapidly growing chains such as Wok Me and Red Rock Noodle
Bar, as well as more established players such as Noodle Box and wokinabox, this may soon
change. Asian fast food experienced 6% current value terms growth in 2010.
 Chicken fast food have represented one of the strongest performing categories in recent
years, with 8% current value growth in 2010. This reflects trends not only in consumer
foodservice but also in consumption trends in general. This is partially due to its low price, but
also the variety of ways chicken can be prepared – crumbed, fried or grilled for example. The
increasing attraction of Australian consumers to chicken is therefore likely to continue over the
forecast period.
 Breakfast is growing particularly rapidly for fast food in Australia. This is underpinned by the
success of McCafé, which other fast food operators are attempting to replicate to some
extent. Hungry Jack’s has rolled out opening for breakfast across Australia – a process that
was completed by the middle of 2010, while also expanding the number of outlets open on a
24/7 basis. Subway also produced a breakfast offering, and has in general expanded its
business hours.
 McDonald’s remains by far the largest player in fast food in Australia, holding a value share of
over 30% in chained fast food, and an incredible 78% in chained burger fast food. This has
long been one of the strongest global markets for McDonald’s. One of the reasons for this is
that the improvements in the McDonald’s brand – in terms of health, for example – were
initiated by McDonald’s in Australia, which made it more acceptable to consumers, many of
whom previously considered McDonald’s’ offerings as simply junk food. Many consumers still
do hold this perception, but increasingly McDonald’s is reaping the benefits of its improved
brand image. These initiatives include the integration of McCafé – initially invented in
Australia in 1993, and since adopted by McDonald’s around the world – into McDonald’s’
outlets, and its offering of free wi-fi. These efforts represented an important part of the
company’s attempt to move away from its “fast food” image towards creating a more stylish
environment in which consumers want to spend more time. As a result, not only has McCafé
contributed to rising spend per transaction within the combination of McDonald’s/McCafé, but
it has also served to take share from other competitors. However, spend per transaction
within McDonald’s itself has edged down as consumers choose a coffee instead of a Coke,
for example.


PROSPECTS
 Much of the success of fast food in recent years has been due to the popularity of the Angus
burger, the emergence of both “gourmet burgers” and “gourmet pizzas”, as well as the fast
casual concept. The impact of these is likely to fade over the forecast period. Even though
Grill’d, with a less than 1% value share in burger fast food, could potentially gain a couple of
extra percentage points as it expands across Australia, it remains only a minor player, and
would have only a minor impact on the overall fast food category. Furthermore, fast casual is
unlikely to have a major impact on Australia, as the market already has a wide variety of
inexpensive eating options, typically referred to as “cheap eats”. Although many fast food
operators, ranging from Nando’s to McDonald’s with its incorporation of McCafé, are
renovating their outlets to make them more attractive and encourage consumers to spend
more, such additional expenditure is likely to be marginal. As a result, fast food is expected to
experience a solid constant value CAGR of 4% over the forecast period, while the
premiumisation trend will increase spend per transaction from A$9.60 in 2010 up to A$10.06
in 2011.

CATEGORY DATA
Table 1 Fast Food by Category: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Chained Fast Food

Independent Fast Food
Asian Fast Food
- Chained Asian Fast Food
- Independent Asian
Fast Food Data removed from sample
Bakery Products Fast Food
- Chained Bakery
Products Fast Food
- Independent Bakery
Products Fast Food
Burger Fast Food
- Chained Burger Fast
Food
- Independent Burger
Fast Food
Chicken Fast Food
- Chained Chicken Fast
Food
- Independent Chicken
Fast Food
Convenience Stores Fast
Food
- Chained Convenience
Stores Fast Food
- Independent
Food
Fish Fast Food
- Chained Fish Fast Food
- Independent Fish Fast
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
- Independent Ice Cream
Fast Food
Latin American Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
Middle Eastern Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Chained Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Chained Other Fast Food
- Independent Other
Fast Food
Fast Casual Dining
Fast Food
Table 2 Fast Food by Category: Number of Transactions 2005-2010
Mn transactions
2005 2006 2007 2008 2009 2010
Chained Fast Food

Asian Fast Food
- Independent Asian
- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Casual Dining Data removed from sample
Fast Food
Table 3 Fast Food by Category: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Chained Fast Food

Asian Fast Food
- Independent Asian
- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food

Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Casual Dining
Fast Food
Table 4 Fast Food by Category: % Units/Outlets Growth 2005-2010
Chained Fast Food

Asian Fast Food Data removed from sample
- Independent Asian Fast Food
- Chained Bakery Products Fast Food
- Independent Bakery Products Fast Food
Burger Fast Food
- Chained Burger Fast Food
- Independent Burger Fast Food
Chicken Fast Food
- Chained Chicken Fast Food
- Independent Chicken Fast Food
Convenience Stores Fast Food
- Chained Convenience Stores Fast Food
- Independent Convenience Stores Fast
Food
Fish Fast Food
- Independent Fish Fast Food
Ice Cream Fast Food
- Chained Ice Cream Fast Food
- Independent Ice Cream Fast Food
- Chained Latin American Fast Food
- Independent Latin American Fast Food
- Chained Middle Eastern Fast Food
- Independent Middle Eastern Fast Food
Pizza Fast Food
- Independent Pizza Fast Food
Other Fast Food
- Independent Other Fast Food
Fast Casual Dining
Fast Food
Table 5 Fast Food by Category: % Transaction Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Fast Food

Asian Fast Food
Burger Fast Food
Chicken Fast Food
Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Casual Dining
Fast Food
Table 6 Fast Food by Category: % Foodservice Value Growth 2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Fast Food Data removed from sample

Asian Fast Food

Burger Fast Food Data removed from sample
Chicken Fast Food
Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Casual Dining
Fast Food
Table 7 Sales of Bakery Products Fast Food by Type 2007-2010
% value
2007 2008 2009 2010
Sandwich Specialists Data removed from sample

Sweet Bakery Goods Specialists
Other Including Mixed Bakery
Fast Food
Total 100.0 100.0 100.0 100.0
store checks, trade interviews, trade sources
Table 8 Global Brand Owner Shares of Chained Fast Food 2006-2010
% value
Company 2006 2007 2008 2009 2010
Others 16.5 5. 5.2 3.2

Total 100.0 100.0 100.0 100.0 100.0
Table 9 Brand Shares of Chained Fast Food 2007-2010
% value
Total 100.0 100.0 100.0 100.0

Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
outlets
2010 2011 2012 2013 2014 2015
Chained Fast Food

Independent Fast Food Data removed from sample
Asian Fast Food
- Independent Asian
Fast Food
- Chained Bakery
Products Fast Food
Products Fast Food

Burger Fast Food
Food
- Independent Burger Data removed from sample
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Casual Dining
Fast Food
trade sources
Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015
Mn transactions
2010 2011 2012 2013 2014 2015
Chained Fast Food

Asian Fast Food
- Independent Asian
Fast Food
- Chained Bakery
Products Fast Food Data removed from sample
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Casual Dining
Fast Food
trade sources
Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015
A$ million
2010 2011 2012 2013 2014 2015
Chained Fast Food

Asian Fast Food
- Independent Asian
- Chained Bakery
Products Fast Food
Products Fast Food
Burger Fast Food
Food
Fast Food
Chicken Fast Food
Food
Fast Food
Food
Stores Fast Food
- Independent
Food
Fish Fast Food
Food
Ice Cream Fast Food
- Chained Ice Cream
Fast Food
Fast Food
- Chained Latin
American Fast Food
- Independent Latin
American Fast Food
- Chained Middle
Eastern Fast Food
Eastern Fast Food
Pizza Fast Food
- Independent Pizza
Fast Food
Other Fast Food
- Independent Other
Fast Food
Fast Casual Dining
Fast Food
trade sources
Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL
Chained Fast Food

Asian Fast Food
- Chained Asian Fast Food Data removed from sample
Burger Fast Food
Chicken Fast Food
- Independent Convenience Stores Fast Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Casual Dining
Fast Food
trade sources
Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL
Chained Fast Food Data removed from sample

Asian Fast Food

- Independent Bakery Products Fast Food Data removed from sample
Burger Fast Food
Chicken Fast Food
Fish Fast Food
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Casual Dining
Fast Food
trade sources
Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-
2015
% value growth
2010-15 CAGR 2010/15 TOTAL
Chained Fast Food

Independent Fast Food Data removed from sample
Asian Fast Food
Burger Fast Food
Chicken Fast Food
Fish Fast Food

- Independent Fish Fast Food Data removed from sample
Ice Cream Fast Food
Pizza Fast Food
Other Fast Food
Fast Casual Dining
Fast Food
trade sources
SELF-SERVICE CAFETERIAS IN
HEADLINES
 Self-service cafeterias grow 6% in value in 2010 to A$31 million

 The number of self-service cafeterias increases 3% to reach 38 outlets
 Little tradition of self-service cafeterias in Australia, confined to one small chain: MYO
 Self-service cafeterias expected to see constant value CAGR of 3% over forecast period
TRENDS
 There is little tradition of self-service cafeterias in Australia, so any development of the

category is sporadic.
 Some operators adopt a self-service cafeteria’s simply to stand out in the crowd. MYO, for
example, bases its entire business plan and concept on encouraging consumers to serve
themselves and make their own sandwiches – MYO stands for “make your own”. Other than
this single chain, self-service cafeterias are largely confined to “buffet”-style restaurants, of
which there are a handful.
 Although pure self-service cafeteria’s are rare in Australia, restaurants with a buffet
component are more common, with major chain Sizzler being famous for its buffet salad bar.
Buffet-style restaurants are also used to stand out at the premium end of the spectrum, with
many luxury hotels offering buffet restaurants.
 The only self-service cafeteria chain in Australia is MYO – “make your own”. This allows
consumers to make their own sandwiches and salads from component ingredients. Outlets
are located within business districts in order to capture busy office workers, and also those
who have specific tastes.

PROSPECTS
 Although MYO appears to be largely successful, it is not large enough to inspire other chains
to emerge with their own take on the concept. Also, despite several years of expansion, the
WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ON LY
company had only 19 outlets at the end of the review period – a significant number but not a
run-away success.

CATEGORY DATA
Table 1 Self-Service Cafeterias: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Chained Self-Service
Cafeterias Data removed from sample
Independent Self-
Service Cafeterias
Table 2 Self-Service Cafeterias: Number of Transactions 2005-2010
'000 transactions
2005 2006 2007 2008 2009 2010
Cafeterias
Independent Self- 2
Service Cafeterias
Self-Service Cafeterias 2, , , , , ,
Table 3 Self-Service Cafeterias: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Chained Self-Service Data removed from sample

Cafeterias
Independent Self-
Service Cafeterias
Table 4 Self-Service Cafeterias: % Units/Outlets Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Self-Service Cafeterias Data removed from sample

Independent Self-Service Cafeterias
Table 5 Self-Service Cafeterias: % Transaction Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Self-Service Cafeterias

Independent Self-Service Cafeterias Data removed from sample
Table 6 Self-Service Cafeterias: % Foodservice Value Growth 2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 7 Global Brand Owner Shares of Chained Self-Service Cafeterias 2006-2010
% value
Company 2006 2007 2008 2009 2010
Table 8 Brand Shares of Chained Self-Service Cafeterias 2007-2010
% value
Table 9 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2010-2015
outlets
2010 2011 2012 2013 2014 2015

Cafeterias
Independent Self-
Service Cafeterias
trade sources
Table 10 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2010-2015
'000 transactions
2010 2011 2012 2013 2014 2015

Cafeterias
Independent Self-
Service Cafeterias
trade sources
Table 11 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2010-2015
A$ million
2010 2011 2012 2013 2014 2015
Cafeterias Data removed from sample
Independent Self-
Service Cafeterias
trade sources
Table 12 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 13 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 14 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2010-

2015
% value growth
2010-15 CAGR 2010/15 TOTAL

trade sources
STREET STALLS/KIOSKS IN
HEADLINES
 Street stalls/kiosks grow 3% in current value terms in 2010 to reach A$2.5 billion
 Outlet numbers increase 2% to reach 9,187
 Donut King, Boost Juice and Muffin Break lead the street stalls/kiosks with 18%, 16% and
15% value market share respectively
 Street stalls/kiosks expected to see -1% constant value CAGR over the forecast period
TRENDS
 Value growth for street stalls/kiosks fell from 4% in 2009, down to 3% in 2010, to reach
A$2.5billion. This cause of this slowing in growth can be attributed to conditions in the
primary location of street stalls/kiosks; as kiosks in Australia’s extensive collection of shopping
centres, either as stand-alone kiosks or as part of a food court. Australian retail slowed in
2010, as consumer confidence was shaky, and retail traffic through shopping centres
weakened.
 Food courts, found in all but the smallest of shopping centres, consist of a collection of
consumer food operators, usually in a semi-circle with collective seating, and offering one of
each form of popular cuisine, typically pizza, chicken, Thai, Chinese, Japanese, sandwiches,
kebabs, and a couple of major fast food chains such as McDonalds, Subway, and KFC
(although for simplicities sake and since only a small proportion of outlets for these particular
brands are found in food courts, we have counted their market shares in their own primary
categories, that is burger fast food, bakery fast food and chicken fast food respectively).
Whilst many of these outlets are independents – particularly in relation to Asian cuisines
which have yet to consolidate around one particular brand – the desire of aspiring chains to
expand their presence through food-courts, means that independents are increasingly being
squeezed out.
 Growth in outlet numbers have also remained low, although at 2% in 2010 this is larger than
the 1% of 2009. The primary reason of this slow growth has been the lack of appetite for
investing in new shopping centres by property developers, partially due to the lacklustre
performance of retail spending and partially due to the reluctance of banks to lend during a
time of economic uncertainty. Some growth has continued however due to the completion of
construction of shopping centres that had been committed to prior to the economic slowdown.
 Most growth however, in relation to outlet numbers, has come from other sources, outside of
retail locations. This source of growth has been the expansion of chains connected to coffee,
such as mobile coffee brand Cafe2U and drive-thru coffee chain Muzz Buzz. The expansion
of these chains is primarily achieved through franchising, and with relatively low franchise
fees – A$125,000 in the case of Cafe2U – it is a franchising concept that can expand rapidly.
The low franchise fees also mean that existing franchisees can easily expand their
businesses through additional franchises, creating a further source of growth.
 The remainder of the street stalls/kiosks market in Australia is fragmented, made up of ice
cream vans, mobile consumer foodservice operators specializing in music festivals, and
kebab vans, the later of which are particularly popular in Me bourne.
 Mobile vans are often used for branding purposes, with Grill’d using a van for its “Burger Love
Tour” including appearances at music festivals including the Big Day Out and Good
Vibrations. While likely to grow in importance as a means of branding for youth-oriented
brands, this would only be applicable for such brands and is therefore l kely to remain a niche
strategy.
 With outlets in virtually every major Australian shopping centre, Donut King, Boost Juice and
Muffin Break are the largest players in street stalls/kiosks in Australia, with 18%, 16% and
15% value market share respectively, with Wendy’s Supa Sundaes close behind at 12%.
Each of these brands have slipped downwards in 2011, as consumers have stayed away from
shopping centres and therefore the kiosks of these brands. Instead it has been the coffee-
related and non-retail location based brands that have experienced the strongest growth.



PROSPECTS
 The slump that Australian retail has experienced over 2010 and 2011, is likely to continue as
Australian consumers stay away from shopping centres and decide instead to save.
Alternatively, on those occasion when Australian consumers wish to make a purchase, they
shall be increasingly l kely to make the purchase online. Either way, the amount of foot traffic
in Australian shopping centres, upon which street stalls/ kiosks rely, shall continue to be
subdued over the forecast period, experiencing a negative constant value CAGR of -1%.

CATEGORY DATA
Table 1 Street Stalls/Kiosks: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Chained Street Stalls/ Data removed from sample
Kiosks
Independent Street
Stalls/Kiosks
Table 2 Street Stalls/Kiosks: Number of Transactions 2005-2010
'000 transactions
2005 2006 2007 2008 2009 2010
Chained Street Stalls/
Kiosks
Independent Street
Stalls/Kiosks
Table 3 Street Stalls/Kiosks: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Kiosks
Independent Street
Stalls/Kiosks
Table 4 Street Stalls/Kiosks: % Units/Outlets Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Chained Street Stalls/Kiosks
Independent Street Stalls/Kiosks
Table 5 Street Stalls/Kiosks: % Transaction Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Street Stalls/Kiosks Data removed from sample

Table 6 Street Stalls/Kiosks: % Foodservice Value Growth 2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Independent Street Stalls/Kiosks 0.5 1.7 8.8
Table 7 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2006-2010
Total 100.0 100.0 100.0 100.0 100.0

Table 8 Brand Shares of Chained Street Stalls/Kiosks 2007-2010
% value
Total 100.0 100.0 100.0 100.0

Table 9 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2010-2015
outlets
2010 2011 2012 2013 2014 2015

Kiosks
Independent Street
Stalls/Kiosks
trade sources
Table 10 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2010-2015
'000 transactions
2010 2011 2012 2013 2014 2015
Chained Street Stalls/ Data removed from sample
Kiosks
Independent Street
Stalls/Kiosks
trade sources
Table 11 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2010-2015
A$ million
2010 2011 2012 2013 2014 2015

Kiosks
Independent Street
Stalls/Kiosks
trade sources
Table 12 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 13 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

Source: Euromonitor International from trade associa ions, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2010-

2015
% value growth
2010-15 CAGR 2010/15 TOTAL

trade sources
CONSUMER FOODSERVICE BY
LOCATION IN AUSTRALIA -
CATEGORY ANALYSIS
HEADLINES
 Standalone locations remains dominant with 70% of outlets in 2010

 Retail locations increase 2% in outlet terms in 2010
 With property developers halting construction of shopping centres due to economic slowdown,
CFS operators seek alternative solutions
 Once property developments improve as economy recovers, retail will return with outlet
CAGR of 2% predicted over forecast period
TRENDS
 Standalone locations remained dominant in 2010, making up 70% of outlets – a figure that
edged down slightly, as consumer foodservice operators, continued to be attracted to retail
locations. The number of retail locations is limited, however, and instead the vast majority of
consumer foodservice outlets are in standalone environments such as the high streets of
Australian towns and suburbs.
 Whether or not to choose a retail location or a standalone location often comes down to
whether the outlet in question is part of a chain. Independents tend to prefer standalone
locations, catering to the local community, while avoiding high rental costs. Chains,
particularly rising chains, prefer the exposure that comes from a retail location. In fact it is fair
to say that the spectacular growth of franchise chains in consumer foodservice over the
2000s, and the equally spectacular growth of retail locations, such as those developed by
Westfield, Centro and Australand, correlate to each other, with retail locations making up 14%
of outlet numbers in 2010, up from 11% in 2000.
 There are exceptions, however, as any chain that has a drive-thru component – including the
major fast food brands such as McDonald’s and Hungry Jack’s – requiring a standalone
location, while Subway has made a virtue of its relatively small outlet sizes to squeeze its
establishments into a wider range of locations, including outside of retail.
 Cafés/bars also have a strong preference for standalone locations, as each Australian town
and suburb attempts to recreate the “café culture”, with cafés increasingly lining every high
street. It is far easier for cafés to obtain a standalone location, due to closures of many local
stores such as butchers and greengrocers due to competition from the two major supermarket
chains, Coles and Woolworths, which increases the amount of vacant space available.
 Those consumer foodservice outlets in “retail” typically perform according to how much footfall
their locations receive. As the economic slowdown has discouraged consumers from
shopping in department stores and holding off on clothing purchases, there has been a similar
depressing effect on consumer foodservice within retail locations.
 Reflecting this was a stagnation of retail development over 2009 and 2010, although projects
that were initiated prior to the economic slowdown have continued. The result is that retail
locations increased by 2% in terms of outlets in 2010.
 Consumer foodservice in retail tends to have a female skew, since shopping centres are more
focused on attracting female customers, with women’s clothing stores etc. Women tend to be
drawn more towards healthy eating options, which is why brands such as Sumo Salad and
Healthy Habits have focused on expansion through such shopping centres. As most shopping
centres are not open in the evening, their offerings tend to be skewed towards lunch. This
further suits such healthy fast food and sandwich-related fast food outlets as Sumo Salad and
Healthy Habits. Such expansion was tempered by the slow market in retail in 2010, however,
due to the economic slowdown.
 Retail locations still provide greater turnover than standalone, since it offers a high level of
traffic. Retail property developers understand this and have been assertive in pushing up
rents, which has in turn squeezed profit margins for consumer foodservice players. This is
emphasised by the fact that outlets typically have limited hours of operation, limited largely to
lunch.
 The focus on retail by most fast food retailers has been used as an opportunity by Subway,
which has instead achieved much of its expansion through standalone locations. The small
size of Subway outlets means its establishments can fit into a more diverse variety of
locations, which would be too small for most other fast food outlets. This is because the food
is prepared in front of consumers and not in a kitchen, thereby reducing Subway’s retail
footprint. A similar strategy has been used by Spudbar, which likewise have expanded into
small retail spaces where other fast food outlets cannot fit.
 The decline in the number of consumers through shopping centres – something that is largely
beyond the control of consumer foodservice players – has served to reinforce the need to
encourage consumers to spend more per transaction. This has increased the focus on
“gourmet” offerings, in the hope that consumers will spend an extra dollar or two.
 The leading brands in concession operators are typically the same as those elsewhere,
particularly in the case of airports, in which the foodservice offerings closely resemble those
seen in most popular retail locations. Universities, being controlled in the main by left-leaning
student unions, have typically been distrustful of multinationals and chains in general, and are
therefore largely catered to by independents. The main exception is Aroma Café, based in
Western Australia, but whose outlets outside that state are almost exclusively in universities
and Technical and Further Education (TAFE) campuses.

PROSPECTS
 The appetite of retail developers for new developments has fallen off since the global financial
crisis, and with credit lending tight, has not yet recovered. This has not impacted upon
consumer foodservice as yet, since new shopping centres, planned prior to the global
financial crisis, are still being completed. It will, however, have a significant impact going
forward, putting the brakes on the expansion plans of franchises. Once consumer spending
returns, there will be a lag of a few years until retail developments pick up again. Until this
occurs, most likely towards the end of the forecast period, vacant spaces in shopping centres
will be difficult to come by, and be subject to rising rents. Consumer foodservice operators will
need to focus on alternative locations, most notably standalone.



CATEGORY DATA
Table 1 Consumer Foodservice Sales by Location: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
Through Standalone Data removed from sample
Through Leisure
Through Retail
Through Lodging
Through Travel
Table 2 Consumer Foodservice Sales by Location: Number of Transactions 2005-

2010
Mn transactions
2005 2006 2007 2008 2009 2010
Through Leisure
Through Retail
Through Lodging
Through Travel
Consumer Foodservice Data removed from sample

Table 3 Consumer Foodservice Sales by Location: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
Through Leisure
Through Retail
Through Lodging
Through Travel
Consumer Foodservice , , , , , ,
Table 4 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
Consumer Foodservice Through Standalone

Consumer Foodservice Through Leisure Data removed from
Consumer Foodservice Through Retail sample
Consumer Foodservice Through Lodging
Consumer Foodservice Through Travel
Table 5 Consumer Foodservice Sales by Location: % Transaction Growth 2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Data removed from
Consumer Foodservice Through Leisure
Table 6 Consumer Foodservice Sales by Location: % Foodservice Value Growth

2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Data removed from
Table 7 Consumer Foodservice Sales through Standalone: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Standalone
Cafés/Bars Through
Standalone
Fast Food Through
Standalone
Full-Service
Restaurants Through
Standalone
Through Standalone
Through Standalone
Through Standalone
Table 8 Consumer Foodservice Sales through Standalone: Number of Transactions

2005-2010
Mn transactions
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Standalone
Cafés/Bars Through
Standalone
Fast Food Through
Standalone
Full-Service
Restaurants Through
Standalone
Through Standalone
Through Standalone
Through Standalone
Table 9 Consumer Foodservice Sales through Standalone: Foodservice Value 2005-

2010
A$ million
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Standalone
Cafés/Bars Through
Standalone
Fast Food Through
Standalone
Full-Service
Restaurants Through
Standalone
Through Standalone
Through Standalone
Through Standalone
Table 10 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth

2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL
100% Home Delivery Through Standalone

Cafés/Bars Through Standalone Data removed from sample
Fast Food Through Standalone
Full-Service Restaurants Through
Standalone
Self-Service Cafeterias Through
Standalone
Street Stalls/Kiosks Through Standalone
Table 11 Consumer Foodservice Sales through Standalone: % Transaction Growth

2005-2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Standalone

Standalone
Table 12 Consumer Foodservice Sales through Standalone: % Foodservice Value

Growth 2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Standalone
Standalone
Table 13 Consumer Foodservice Sales through Leisure: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Leisure Data removed from sample
Cafés/Bars Through
Leisure
Fast Food Through Leisure
Full-Service
Restaurants Through
Leisure
Through Leisure
Through Leisure
Through Leisure
Table 14 Consumer Foodservice Sales through Leisure: Number of Transactions 2005-

2010
'000 transactions
2005 2006 2007 2008 2009 2010
100% Home Delivery Data removed from sample

Through Leisure
Cafés/Bars Through
Leisure Data removed from sample
Full-Service
Restaurants Through
Leisure
Through Leisure
Through Leisure
Through Leisure
Table 15 Consumer Foodservice Sales through Leisure: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
100% Home Delivery

Cafés/Bars Through
Leisure
Full-Service
Restaurants Through
Leisure
Through Leisure
Through Leisure
Through Leisure
Table 16 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL
100% Home Delivery Through Leisure

Cafés/Bars Through Leisure Data removed from sample
Full-Service Restaurants Through Leisure
Self-Service Cafeterias Through Leisure
Street Stalls/Kiosks Through Leisure
Table 17 Consumer Foodservice Sales through Leisure: % Transaction Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Cafés/Bars Through Leisure
Table 18 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth

2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 19 Consumer Foodservice Sales through Retail: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Retail
Cafés/Bars Through Retail
Fast Food Through Retail
Full-Service
Restaurants Through
Retail
Through Retail
Through Retail
Through Retail
Table 20 Consumer Foodservice Sales through Retail: Number of Transactions 2005-

2010
Mn transactions
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Retail Data removed from sample
Full-Service
Restaurants Through
Retail
Through Retail
Through Retail
Through Retail
Table 21 Consumer Foodservice Sales through Retail: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
100% Home Delivery

Full-Service
Restaurants Through
Retail
Through Retail
Through Retail
Through Retail
Table 22 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL
100% Home Delivery Through Retail

Cafés/Bars Through Retail Data removed from sample
Full-Service Restaurants Through Retail
Self-Service Cafeterias Through Retail
Street Stalls/Kiosks Through Retail
Consumer Foodservice Through Retail
Table 23 Consumer Foodservice Sales through Retail: % Transaction Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 24 Consumer Foodservice Sales through Retail: % Foodservice Value Growth

2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 25 Consumer Foodservice Sales through Lodging: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Lodging Data removed from sample
Cafés/Bars Through
Lodging
Fast Food Through Lodging
Full-Service
Restaurants Through
Lodging
Through Lodging
Through Lodging
Through Lodging
Table 26 Consumer Foodservice Sales through Lodging: Number of Transactions

2005-2010
'000 transactions
2005 2006 2007 2008 2009 2010
100% Home Delivery

Cafés/Bars Through
Lodging
Full-Service
Restaurants Through
Lodging
Through Lodging
Through Lodging
Through Lodging
Table 27 Consumer Foodservice Sales through Lodging: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
100% Home Delivery

Cafés/Bars Through
Lodging
Full-Service
Restaurants Through
Lodging
Through Lodging
Through Lodging
Through Lodging
Table 28 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL
100% Home Delivery Through Lodging

Cafés/Bars Through Lodging Data removed from sample
Full-Service Restaurants Through Lodging
Self-Service Cafeterias Through Lodging
Street Stalls/Kiosks Through Lodging

Consumer Foodservice Through Lodging 0.5 0.3 1.3
Table 29 Consumer Foodservice Sales through Lodging: % Transaction Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 30 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth

2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 31 Consumer Foodservice Sales through Travel: Units/Outlets 2005-2010
outlets
2005 2006 2007 2008 2009 2010
100% Home Delivery

Through Travel Data removed from sample
Cafés/Bars Through Travel
Fast Food Through Travel
Full-Service
Restaurants Through
Travel
Through Travel
Through Travel
Through Travel
Table 32 Consumer Foodservice Sales through Travel: Number of Transactions 2005-

2010
'000 transactions
2005 2006 2007 2008 2009 2010
100% Home Delivery

Fast Food Through Travel 1
Full-Service
Restaurants Through
Travel
Through Travel
Through Travel
Consumer Foodservice 2
Through Travel
Table 33 Consumer Foodservice Sales through Travel: Foodservice Value 2005-2010
A$ million
2005 2006 2007 2008 2009 2010
100% Home Delivery

Full-Service
Restaurants Through
Travel
Through Travel
Through Travel
Through Travel
Table 34 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL
100% Home Delivery Through Travel

Cafés/Bars Through Travel Data removed from sample
Full-Service Restaurants Through Travel
Self-Service Cafeterias Through Travel

Street Stalls/Kiosks Through Travel Data removed from sample
Table 35 Consumer Foodservice Sales through Travel: % Transaction Growth 2005-

2010
2009/10 2005-10 CAGR 2005/10 TOTAL

Street Stalls/Kiosks Through Travel
Table 36 Consumer Foodservice Sales through Travel: % Foodservice Value Growth

2005-2010
% value growth
2009/10 2005-10 CAGR 2005/10 TOTAL

Table 37 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2010-2015
outlets
2010 2011 2012 2013 2014 2015
Through Leisure
Through Retail
Through Lodging
Through Travel
trade sources
Table 38 Forecast Consumer Foodservice Sales by Location: Number of Transactions

2010-2015
Mn transactions
2010 2011 2012 2013 2014 2015
Through Leisure
Through Retail
Through Lodging
Through Travel
trade sources
Table 39 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2010-

2015
A$ million
2010 2011 2012 2013 2014 2015
Through Leisure
Through Retail
Through Lodging
Through Travel
Consumer Foodservice , , , , , ,
trade sources
Table 40 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth

2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 41 Forecast Consumer Foodservice Sales by Location: % Transaction Growth

2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 42 Forecast Consumer Foodservice Sales by Location: % Foodservice Value

Growth 2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 43 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets

2010-2015
outlets
2010 2011 2012 2013 2014 2015
100% Home Delivery

Cafés/Bars Through
Standalone
Fast Food Through
Standalone
Full-Service
Restaurants Through
Standalone
Through Standalone
Through Standalone
Through Standalone
trade sources
Table 44 Forecast Consumer Foodservice Sales through Standalone: Number of

Mn transactions
2010 2011 2012 2013 2014 2015
100% Home Delivery

Cafés/Bars Through
Standalone
Fast Food Through
Standalone
Full-Service
Restaurants Through
Standalone
Through Standalone
Through Standalone
Through Standalone
trade sources
Table 45 Forecast Consumer Foodservice Sales through Standalone: Foodservice

Value 2010-2015
A$ million
2010 2011 2012 2013 2014 2015
100% Home Delivery

Cafés/Bars Through
Standalone
Fast Food Through
Standalone
Full-Service
Restaurants Through
Standalone
Through Standalone
Through Standalone
Through Standalone
trade sources
Table 46 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL
100% Home Delivery Through Standalone Data removed from sample

Cafés/Bars Through Standalone
Full-Service Restaurants Through Standalone
Self-Service Cafeterias Through Standalone
trade sources
Table 47 Forecast Consumer Foodservice Sales through Standalone: % Transaction

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 48 Forecast Consumer Foodservice Sales through Standalone: % Foodservice

% value growth
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 49 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2010-

2015
outlets
2010 2011 2012 2013 2014 2015
100% Home Delivery Data removed from sample

Through Leisure
Cafés/Bars Through
Leisure
Full-Service
Restaurants Through
Leisure
Through Leisure
Through Leisure
Through Leisure
trade sources
Table 50 Forecast Consumer Foodservice Sales through Leisure: Number of

'000 transactions
2010 2011 2012 2013 2014 2015
100% Home Delivery

Cafés/Bars Through
Leisure
Full-Service
Restaurants Through
Leisure
Through Leisure
Through Leisure
Through Leisure
trade sources
Table 51 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value

2010-2015
A$ million
2010 2011 2012 2013 2014 2015
100% Home Delivery

Cafés/Bars Through
Leisure
Full-Service
Restaurants Through
Leisure
Through Leisure
Through Leisure
Through Leisure
trade sources
Table 52 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 53 Forecast Consumer Foodservice Sales through Leisure: % Transaction

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 54 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value

Growth 2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 55 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2010-

2015
outlets
2010 2011 2012 2013 2014 2015
100% Home Delivery

Through Retail
Full-Service
Restaurants Through
Retail
Through Retail
Through Retail
Through Retail
trade sources
Table 56 Forecast Consumer Foodservice Sales through Retail: Number of

Mn transactions
2010 2011 2012 2013 2014 2015
100% Home Delivery

Through Retail
Full-Service
Restaurants Through
Retail
Through Retail
Through Retail
Through Retail
trade sources
Table 57 Forecast Consumer Foodservice Sales through Retail: Foodservice Value

2010-2015
A$ million
2010 2011 2012 2013 2014 2015
100% Home Delivery

Full-Service
Restaurants Through
Retail
Through Retail
Through Retail

Through Retail
trade sources
Table 58 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL
100% Home Delivery Through Retail Data removed from sample

Consumer Foodservice Through Retail 1.6 8.4
trade sources
Table 59 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth

2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 60 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value

Growth 2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL
100% Home Delivery Through Retail Data removed from sample

trade sources
Table 61 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2010-

2015
outlets
2010 2011 2012 2013 2014 2015
100% Home Delivery

Through Lodging
Cafés/Bars Through
Lodging
Full-Service
Restaurants Through
Lodging
Through Lodging
Through Lodging
Through Lodging
trade sources
Table 62 Forecast Consumer Foodservice Sales through Lodging: Number of

'000 transactions
2010 2011 2012 2013 2014 2015
100% Home Delivery

Through Lodging
Cafés/Bars Through
Lodging
Full-Service
Restaurants Through
Lodging
Through Lodging
Through Lodging
Through Lodging
trade sources
Table 63 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value

2010-2015
A$ million
2010 2011 2012 2013 2014 2015
100% Home Delivery

Cafés/Bars Through
Lodging
Full-Service Data removed from sample

Restaurants Through
Lodging
Through Lodging
Through Lodging
Through Lodging
trade sources
Table 64 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 65 Forecast Consumer Foodservice Sales through Lodging: % Transaction

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

Cafés/Bars Through Lodging
trade sources
Table 66 Forecast Consumer Foodservice Sales through Lodging: % Foodservice

% value growth
2010-15 CAGR 2010/15 TOTAL


trade sources
Table 67 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2010-

2015
outlets
2010 2011 2012 2013 2014 2015
100% Home Delivery

Full-Service
Restaurants Through
Travel
Through Travel
Through Travel
Through Travel
trade sources
Table 68 Forecast Consumer Foodservice Sales through Travel: Number of

'000 transactions
2010 2011 2012 2013 2014 2015
100% Home Delivery

Full-Service
Restaurants Through
Travel
Through Travel
Through Travel
Through Travel
trade sources
Table 69 Forecast Consumer Foodservice Sales through Travel: Foodservice Value

2010-2015
A$ million
2010 2011 2012 2013 2014 2015
100% Home Delivery

Full-Service
Restaurants Through
Travel
Through Travel
Through Travel
Through Travel
trade sources
Table 70 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets

Growth 2010-2015
2010-15 CAGR 2010/15 TOTAL

trade sources
Table 71 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth

2010-2015
2010-15 CAGR 2010/15 TOTAL
100% Home Delivery Through Travel Data removed from sample

trade sources
Table 72 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value

Growth 2010-2015
% value growth
2010-15 CAGR 2010/15 TOTAL

trade sources

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LIST OF CONTENTS AND TABLES

Summary 2 Coffee Club: Key Facts ................................................................................ 26

Summary 17 Quick Service Restaurant Holdings: Key Facts ........................................... 38

Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category:

Table 47 Full-Service Restaurants by Category: % Foodservice Value Growth

Table 72 Self-Service Cafeterias: Number of Transactions 2005-2010 ................... 105

Category Data ............................................................................................................................. 118

Table 124 Consumer Foodservice Sales through Lodging: Number of

Table 149 Forecast Consumer Foodservice Sales through Leisure: Foodservice

Consumers Upgrade During Economic Slowdown

Mcdonald’s Still the Big Mac

Chains Continue Takeover

Bright Future for Consumer Foodservice

KEY TRENDS AND DEVELOPMENTS

Consumer Foodservice Sales Higher Than Ever

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Latino trending in 2010

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Domestic Brands See Greater Success

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All Just A Little Bit Fancy

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A Time and A Place for Everything

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Fast Food Diet

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2005 2006 2007 2008 2009 2010

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets