 McDonald's Corporation announced an agreement to acquire Apprente, one of the early

leaders in voice dialogue technology. The agreement marks another bold step in
advancing innovation for employees and customers, while further strengthening
McDonald's technical capabilities. The announcement was reportedly made after
extensive multi-party exploration, including evaluation of Apprente's solution at
McDonald's test restaurants.

Apprente was established in 2017 in Mountain View, California to create a voice-based

platform for ordering complex, multilingual, multi-accent, multi-item conversations.
Using proprietary neuroscience-based artificial intelligence technology, the company is
creating embeddable systems that have natural appeal, understand context, and provide
the same immediacy as human interactions. Solution providers call this technology
"sound meaning" rather than "speech text.".

In McDonald's restaurants, this technology is expected to achieve faster, simpler and

more accurate orders in DriveSpeed, and it may be integrated into self-service kiosks and
mobile ordering in the future. Not surprisingly, considering that the vast majority of the
68 million customers McDonald's serves every day have never gotten out of a car, the
company is focused on improving the car driving experience. In short, this technology is
expected to help minimize customer waiting time, increase service efficiency, and
improve the quality of customer experience during its 8,000 impulses.

 With plans to accelerate the journey of transformation, the brand will continue to inject
more technology-based innovations and digital assets that have achieved global success
in 2021, as well as restaurant transformation plans to drive growth and increase customer
engagement. In addition, the company will enhance its menu with new menu items
according to Indian tastes, just like some of its recently launched products, such as
Double Patty Burgers, Dosa Masala Burger, Chicken McGrill, PiriPiri Fries, etc.
 McDonald's North and East India has launched a global "Safety+" plan, which includes
nearly 50 process changes for restaurant operations. Safety + is a global system to
improve hygiene and safety practices.
 The company launched
https://www.reuters.com/business/retailconsumer/mcdonaldslaunchloyaltyprogramacross
usjuly20210622 MyMcDonald's Rewards on July 8, because fast food chains are eager to
launch loyalty programs to drive sales, attract young consumers, and provide customers
with more orders Way.

In order to lead the new department, McDonald's promoted Manu Steijaert to the new
position of Global Chief Customer Officer, effective August 1, and reported to CEO
Chris Kempczinski. Steijaert previously managed markets with international operations,
including European countries, Russia and Australia.

According to a consumer survey by loyalty program providers Paytronix Systems Inc

and PYMNTS.com, nearly half of restaurant customers use at least one loyalty program,
especially when ordering fast food.

The program collects valuable data about food orders and customer habits. Restaurants
use this data to promote the introduction of specialty products, hoping that people will eat
there more frequently and spend more money on other products.