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Course Outline Macro 2019
Course Outline Macro 2019
Course Description: This course is designed to give a clear and whole overview of Tourism and Hospitality as an
ecosystem and goes beyond the usual closed concepts of tourism. It introduces the concepts and terms that are common
throughout the different sectors. It also intends to develop, update, and maintain local knowledge as well as tourism industry
knowledge. It shows the structure and scope of tourism as well as the impact of tourism as an industry in relation to the world
economy. It also illustrates the effects of the convergence of tourism with the other local industries and let the students
appreciate its multiplier effect in various fronts. It discusses the major factors the influence the history and future of tourism in
the world and in the Philippines. It also introduces sustainable goals of tourism and discusses, among others. How to develop
protective environments for children in tourism destinations; to observe and perform risk mitigation activities; etc. the students
will also learn to appreciate the key global organizations and roles they play in influencing and monitoring tourism trends
Course Contents:
Part I: Prelim
Introducing Hospitality
Careers in Hospitality Industry
Insight into Hotels and Hospitality Industry
Part II: Midterm
Meaning and Importance of Tourism and Hospitality
The History of Tourism and Hospitality
The Economics of Tourism
Part III: Pre Final
The Tourism and Hospitality Network
Tourism and Hospitality Organizations
The Impacts of Tourism and Hospitality
Part IV: Final
Current Trends and Issues in the Tourism and Hospitality Industry
Future of World Tourism and Hospitality Issues
Sustainable Management of Tourism and Hospitality
COURSE REQUIREMENTS:
Term Exams
Quizzes
Class Participation
Seatwork
Research Activities
Tourism and Hospitality Seminar and Familiarization
Attendance
COURSE REFERENCES:
Cruz, Zenaida Lansangan (2018) Macro Perspective of Tourism and Hospitality. Rex Bookstore Inc., Manila
Philippines
Barrows, Clayton W. Introduction to the hospitality industry. 7th ed. New Jersey: John Wiley & Sons, Inc., c2009.
ACC. NO. 129922
Biederman, Paul S. Travel and tourism: an industry primer. Upper Saddle River, N.J.: Pearson/Prentice Hall, c2008.
ACC. NO. 118377
Cetron, Marvin J. Hospitality 2010: the future of hospitality and travel. Upper Saddle River, N.J.: Pearson/Prentice
Hall, c2006. TX 911 C38
Clarke, Alan. International hospitality management: concepts and cases. Burlington, Mass.: Elsevier; c2007. ACC.
NO. 122491
Eberts, Marjorie. Careers in travel, tourism & hospitality. 2nd ed. New York, N.Y.: McGraw-Hill, c2006. G 155.5 E24
Goeldner, Charles R. Tourism: principles, practices, philosophies. 11th ed. Hoboken, N.J.: Wiley, c2009. ACC. NO.
126444
Hayes, David K. Human resources management in the hospitality industry. Hoboken, N.J.: Wiley, c2009. TX 911.3
P4 H39
Hospitality: a social lens. 1st ed. Oxford : Elsevier, 2007. TX 911.3 P77 H67
GRADING SYSTEM
Prepared by:
GWENDON O. REYES
Subject Instructor
Approved by: