SYLLABUS IN PHILIPPINE TOURISM, CULTURE, AND GEOGRAPHY

First Semester, Academic Year 2019-2020

SCHOOL : School of Hospitality Management PROGRAM : BSHM

COURSE CODE : Philippine Tourism Culture and Geography CREDIT UNITS : 3

CLASS DAYS AND CLASS TIME : ROOM :

INSTRUCTOR : Gwendon O. Reyes

EMAIL ADDRESS : gwendonreyes@dwc-legazpi.edu / gwendonreyes.teacher@gmail.com

CONSULTATION SCHEDULE :

COURSE DESCRIPTION : This course presents comprehensive coverage of the major tourist destination in the Philippines. Major discussions will be on
political structures and subdivisions, geographical characteristics, major attractions, gastronomy, culture and traditions of the
various regions of the country leading to the realization of the potentials of the tourism industry of the Philippines. Students will
also have a comprehensive knowledge about mechanism, logistics, operations and management of the tourism network system in
the Philippines with its inherent physical and cultural resources as seen in the various provinces of the country.
.

.
COURSE PRE-REQUISITE/S :
INTENDED LEARNING OUTCOMES (ILO): Program Outcome, Student outcome and Performance Indicators
Expected Divinian Graduate Attributes INTENDED PROGRAM OUTCOME
(EDGA)/
Required Domains of Competencies
Social and cross cultural skills
Management and Organization skills
People Skills/Teamwork Skills
INTENDED STUDENT OUTCOMES PERFORMANCE INDICATORS
At the end of the Program, the students should be At the end of this lecture course, the students
able to: should be able to:
IPO1:Demonstrate understanding of the different ISO1: Interact and work effectively with diverse Quiz
societies and cultures cultures and societies. Graded Recitation
Major Examination
ISO2: Identify various cultural practices in different
societies.
ISO3: Assess information to improve efficiency in
the promotion of the different societies and
cultures.
IPO2: Exhibit competencies in planning, developing, ILO1: Plan and develop attractive, interesting and Quiz
organizing, managing and evaluating tour-related affordable travel and tour packages Graded Recitation
activities and programs. Major Examination
ILO2: Organize and manage various tour-related
innovative adventures, recreational activities and
ecotourism.
ILO3: Evaluate and improve travel and tour related
programs based on
IPO 3: Integrating knowledge about of various issues, ISO 1: To appreciate the moral, social, cultural Quiz
concerns, trends and opportunities on national and global and ethical dimensions of the issues, concerns, Graded Recitation
tourism. trends and opportunities. Major Examination
ISO 2: To prepare the students for the
succeeding courses by introducing them to various
facets of the tourism and hospitality industry.
LEARNING PLAN

Intended Learning Outcomes Topic/s Teaching/Learning Strategies Resources Needed Assessment/Evaluation Time
At the end of the lesson, the Frame
students will be able to
1. Domestic Tourism Lecture/discussion forum White Board & Marker Quiz 3
Fully define, understand, and 2. The motivation to travel Case study Laptop Recitation
identify tourism aspects and 3. Travelling for pleasure Debate series LCD Projector
motivations.
Identify, understand, and 4. Domestic vs international Tourism Lecture/discussion forum White Board & Marker Quiz 3
differentiate domestic and 5. Domestic tourism in the Philippine Case study Laptop Recitation
international tourism. Its setting, setting Debate series LCD Projector
market, and stakeholders. 6. The tourism market
7. Type of domestic tourist in the
Philippines.
Fully appreciate the importance of 8. The tourist attractions Lecture/discussion forum White Board & Marker Quiz 3
travel, tourism, and hospitality and 9. Kinds of tourist attractions Case study Laptop Recitation
its relevance to the 21st century. 10. Region I – Ilocos Region Debate series LCD Projector
Also identify tourist attractions and 11. Cordillera Administrative Region
understand the vital role of the
strengths, weaknesses,
opportunities, and threats with
relevance to respective regions.

Further, commit to understanding

roles of attraction, activities, and
heritage that contribute to local and
national tourism.
Fully appreciate the importance of 12. Region II – Cagayan Valley Region Lecture/discussion forum White Board & Marker Quiz 3
travel, tourism, and hospitality and 13. Region III – Central Luzon Region Case study Laptop Recitation
its relevance to the 21st century. 14. Region IV – Southern Tagalog Debate series LCD Projector
Also identify tourist attractions and Region
understand the vital role of the 15. Region V – Bicol Region
strengths, weaknesses,
opportunities, and threats with
relevance to respective regions.

Further, commit to understanding

roles of attraction, activities, and
heritage that contribute to local and
national tourism.
 PRELIMINARY EXAMINATION

Fully appreciate the importance of 16. Region VI – Western Visayas Lecture/discussion forum White Board & Marker Quiz 3
travel, tourism, and hospitality and Region Case study Laptop Recitation
its relevance to the 21st century. 17. Region VII – Central Visayas Debate series LCD Projector
Also identify tourist attractions and Region
understand the vital role of the 18. Region VIII – Eastern Visayas
strengths, weaknesses, Region
opportunities, and threats with
relevance to respective regions.

Further, commit to understanding

roles of attraction, activities, and
heritage that contribute to local and
national tourism.
Fully appreciate the importance of 19. Region IX – Western Mindanao Lecture/discussion forum White Board & Marker Quiz 3
travel, tourism, and hospitality and 20. Region X – Northern Mindanao Case study Laptop Recitation
its relevance to the 21st century. 21. Region XI – Southern Mindanao Debate series LCD Projector
Also identify tourist attractions and 22. Region XII – South Central
understand the vital role of the
Mindanao
strengths, weaknesses,
opportunities, and threats with 23. Region XIII – Caraga Region
relevance to respective regions. 24. Autonomous Region of Muslim
Mindanao
Further, commit to understanding 25. National Capital Region
roles of attraction, activities, and
heritage that contribute to local and
national tourism.

MIDTERM EXAMINATION

Appreciate and understand Tourist 26. Development of Tourist Attractions Lecture/discussion forum White Board & Marker Quiz 3
attractions and their purpose. 27. Tourist Package and Case study Laptop Recitation
Considerations Debate series LCD Projector
Be able to make tourist packages 28. Planning the Tourism Experience
and identify considerations in doing 29. Travel Information and Systems
so.

Provide accurate planning and

methods (itineraries) based on
customer preferences with
relevance to technology and
information systems.
Appreciate and understand 30. Heritage and Cultural Tourism Lecture/discussion forum White Board & Marker Quiz 3
responsible travel and consumption 31. Culture as a component of the Case study Laptop Recitation
for Tourism Industry. Hospitality product Debate series LCD Projector
32. Operational Management of
Differentiate culture and heritage as cultural and heritage sites
both important components of the 33. Cultural tourists in culture capital
tourism industry.
Make use of previous discussion to 34. Sustainability and Environmental Lecture/discussion forum White Board & Marker Quiz 3
make and concept their own brand Management Case study Laptop Recitation
towards creativity and innovation 35. Effective Community Involvement Debate series LCD Projector
which is/are cause related to in the sustainability of cultural
sustainability and customer. tourism
36. Socio Economic impact of tourism
Understand the importance of
community involvement based
tourism and its relevance to socio
economic growth.
PREFINAL EXAMINATION

Identify and understand the 37. New Media Technologies and Lecture/discussion forum White Board & Marker Quiz 3
growing concepts and trends that Trends Case study Laptop Recitation
sustain and maintain customer 38. Intelligent Information Interactions Debate series LCD Projector
relationship within the industry. for Cultural Tourism Destinations
Also, the use and effect of social 39. Sustainability in the Hospitality
media in the hospitality and tourism Industry
industry. • Green Hotels
• Corporate Social
Define and identify importance of Responsibility
Green hotels and their cause 40. Destination Information, and
towards safe and responsible management systems and
tourism. sustainable heritage tourism
Sort and identify best practices and 41. Major challenges facing Lecture/discussion forum White Board & Marker Quiz 3
policies against major challenges in achievement of sustainable tourism Case study Laptop Recitation
the said industry. in the following areas: Debate series LCD Projector
transportation, hospitality and
related services, organizations in
the distribution process, attractions,
entertainment, recreation and other
tourist draws.
 42. Best Practices in the Hospitality
Industry (i.e. Operations,
Marketing, Environmental
Awareness, etc.)
Course Integration – FINAL
EXAMINATION
Plan Presentation and Defense 21. Presentation of Output Based Group Presentation Laptop Presentation 8 hours
Facility Design relevant to chosen culture LCD Projector\Screen
and heritage in the Philippines, together with Hall
sustainable concepts and environmental Utility Personnel
plans. Judges
Faculty and Staff

FINAL COURSE OUTPUT:

As evidence of attaining the above intended learning outcomes, the student is required to do and submit the following during the indicated dates of the terms:

INTENDED LEARNING OUTCOME REQUIRED OUTPUT DUE DATE

Students should be able to completely submit a comprehensive culture innovative layout facility plan Culture Innovative Facility Plan Finals
with event presentation.

RUBRIC FOR ASSESSMENT:

Attach here the rubric that students will use to self-check their required output prior to submission. The same rubric will also be used to grade the student’s work. Integrate within and reflect through the rubric
criteria.
 CASE STUDY ASSESSMENT RUBRIC

Instructions: Read the case study (given by the lecturer) and answer the questions worth 20 points each in essay format. You will be graded for each question based on the following:

CRITERIA
Answers to the Answers to the Answers to the
questions are well- questions are somewhat questions are not clear,
Content & Analysis focused and clearly clear. a seemingly random
discussed. Ordinary understanding collection of information.
Exceptional perception of the topic’s Superficial
and understanding of the significance. understanding of the
topic. Little insight or critical topic.
Demonstrates critical thinking about the Lack of insight or critical
thinking and insight subject matter. thinking about the
about the subject matter. subject matter.
10 8 6
Two or more marketing Two or more marketing No theory identified at all
Theories Identification & theories identified and theories identified but no and no description of
Application descriptions of how description or theoretical observation
theories are observed explanation of how or implementation
and implemented are theories are observed provided.
thoroughly explained. and implemented.
6 4 2
Details are placed in a Some details are not in a Many details are not in a
logical order and the logical or expected logical or expected
way they are presented order, and this distracts order. There is little
Organization effectively keeps the the reader. sense that the writing is
interest of the reader. Many spelling, organized.
Spelling, punctuation, punctuation, and Many spelling,
and grammar are all grammar errors; word punctuation, and
correct; word choice choice shows need for grammar errors; word
shows professional professional growth. choice shows need for
growth. professional growth;
difficult to read; lack of
proofreading.
4 3 2
TOTAL 20 15 10
Group Members: __________________________________
__________________________________
__________________________________
__________________________________
__________________________________

FACILITY PLAN ASSESSMENT RUBRIC

Objective: Synthesize principles and concepts of marketing management to develop a facility plan.

PART I. The Facility Plan

CRITERIA Level 3: Exceeds
Expectations
Product concept is very
unique.
Critical & Creative Positioning statement is
Thinking Skills cohesive and clearly states
the product’s or plan’s
competitive advantage.
10
Complete – All parts of a
standard sustainable
development plan have
Content been completed and the
analysis of data supports the
plan and is more than
sufficiently covered in
breadth and depth.
20
Application of Uses concepts in the plan
Theories and with a high degree of
Concepts (i.e., effectiveness.
SWOT analysis,
research, etc.)
20
TOTAL 50
Level 2: Meets Expectations
Product/Planned concept is
not new, but with some unique
qualities.
Positioning statement is
somehow coherent but does
not clearly describe the
product’s competitive
advantage.
7 5
Complete – All parts of a
standard marketing plan have
been completed and the
analysis of data supports the
plan and is sufficiently covered
in breadth and depth.
15
Uses concepts in the
Sustainable Development plan
with moderate effectiveness.
15
37
Level 1: Does Not Meet
Expectations
Product concept is not unique
at all, very common in the
market and or industry.
Positioning statement is
incoherent and does not state
what the product’s
competitive advantage is.
Incomplete – All parts of a
standard marketing plan have
not been completed and the
analysis of data does not
support the plan and is
insufficiently covered in
breadth and depth.
10
Uses concepts in the
Sustainable Development
plan with limited
effectiveness.
10
25
PART II. Presentation and Communication

CRITERIA Level 3: Exceeds Level 2: Meets Expectations Level 1: Does Not Meet
Expectations Expectations
Visual Support Uses visual support Uses visual support materials Uses visual support materials
(i.e. product materials with a high degree with considerable with limited effectiveness.
prototype, of effectiveness. effectiveness.
packaging,
presentation
software/powerpoint,
commercial, etc.)
10 7 5
Organization and Communicates information Communicates information Communicates information
Oral Skills (i.e. flow and ideas with a strong and ideas with a clear sense of and ideas with a limited
of report, sense of audience. audience. sense of audience.
professionalism,
enthusiasm, pace,
voice, etc.)
20 15 10
Knowledge and All members of the group A few members of the group Members of the group are not
Defense are knowledgeable about are knowledgeable about the knowledgeable about the
the marketing plan. marketing plan. marketing plan.
Strong ability to defend and Moderate ability to defend and Lack ability to defend and
answer questions from the answer questions from the answer questions from the
panel and audience. panel and audience. panel and audience.
20 15 10
TOTAL 50 37 25

OTHER COURSE REQUIREMENTS/ASSESSMENTS:

• Active participation on the different activities

• Attendance
• Educational Tour / Hotel Familiarization
• Major Exams
• Facility Plan – Event Presentation
• Projects
• Quizzes
• Recitation

Teaching Methods/Strategies
 • Lecture/discussion forum

• Case study

• Debate series

• Group Research – Facility Plan with Presentation

Course Policies and Other Requirements

A detailed description of the professor’s expectations; policies on assignments; instructions for completing projects, papers, journals, lab work, tests, make-up exams; attendance/tardiness etc.

GRADING SYSTEM:
The student will be graded according to the following:
Please refer to the student’s handbook, pages 14-17.
Term Examinations 33%
Class Standing 67%
100%

PRELIMINARY GRADE = 67% class standing + 33% transmuted prelim exam

MIDTERM GRADE = 67% class standing + 33% transmuted midterm exam
PRE-FINAL GRADE = 67% class standing + 33% transmuted pre-finals exam
TENTATIVE FINAL GRADE = 67% class standing + 33% transmuted final exam
FINAL GRADE = (Prelim Grade + Midterm Grade + Pre-final Grade + Tentative Final Grade) / 4
LEARNING RESOURCES/REFERENCES:

Books

1. Biederman, Paul S. Travel and tourism: an industry primer. Upper Saddle River, N.J.: Pearson/Prentice Hall, c2008. ACC. NO. 118377

2. Clarke, Alan. International hospitality management: concepts and cases. Burlington, Mass.: Elsevier; c2007. ACC. NO. 122491

3. Eberts, Marjorie. Careers in travel, tourism & hospitality. 2 nd ed. New York, N.Y.: McGraw-Hill, c2006. G 155.5 E24

4. Goeldner, Charles R. Tourism: principles, practices, philosophies. 11th ed. Hoboken, N.J.: Wiley, c2009. ACC. NO. 126444

5. Hospitality: a social lens. 1st ed. Oxford : Elsevier, 2007. TX 911.3 P77 H67

6. Morritt, Ronald M. Segmentation strategies for hospitality managers: target marketing for competitive advantage. New York, N.Y.: Haworth Press, c2007. TX 911.3 M3 M68

7. Ninemeier, Jack D. Discovering hospitality and tourism: the world's greatest industry. 2nd ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, c2008. ACC. NO. 118694

8. O'Shannessy, Vivienne. The road to hospitality: skills for the new professional. 3rd ed. Frenchs Forest: Pearson Education Australia, c2008. ACC. NO. 128382

9. Silva, Karen E. Hospitality & tourism. New York, N.Y.: McGraw-Hill/Glencoe, c2006. TX 911.3 M27 S56

10. The Study of tourism: anthropological and sociological beginnings. 1st ed. Oxford: Elsevier, 2007. G 155 A1 S78

11. Vibal, Victor R. Principles of tourism. Pasig City: Anvil Publishing, Inc., c2010. ACC. NO. 135787

12. Libosada, Carlos M. Domestic tourism. Pasig City: Anvil Publishing, Inc., c2003. ACC. NO. DWC 338.4791 L696d

13. Sigala, Mariana & Leslie, David. Oxford, UK. British Library Cataloguing Publishing. 2005. ACC NO. DWC 338.4791 S574

Ebooks

3. Responsible tourism: critical issues for conservation and development. London ; Sterling, VA: EARTHSCAN, 2008.

4. Current themes and developments in hospitality management education. Bradford, England: Emerald Group Publishing, c2007.

6. Destination recommendation systems: behavioural foundations and applications. Wallingford, UK; Cambridge, MA: CABI Pub., c2006.
Journals

1. Hotels: the magazine of the worldwide hotel industry. [Newton, MA: Cahners Pub., c1989-.

2. International journal of hospitality & tourism administration. Binghamton, NY: The Haworth Hospitality Press, 2000-.

3. Journal of hospitality & tourism education. Richmond, Virginia: International Council on Hotel, Restaurant and Institutional Education, c2006-

4. Journal of quality assurance in hospitality & tourism: JQAHT. Binghamton, N.Y. : Haworth Hospitality Press, [2000-.

5. Journal of teaching in travel & tourism. Binghamton, NY: Haworth Hospitality Press, c2001-.

6. Progress in tourism, recreation, and hospitality management. Vol. 1-. London: Belhaven Press, 1989-.

Prepared by:

GWENDON O. REYES
Faculty

Recommending Approval:

VICKY U. ONG, RND, MBA

Dean – School of Hospitality Management

Approved by:

Dr. ROSE MARIE S. CLEMEÑA, RGC, RPsy

Vice-President for Academic Affairs