27/2/2019 not relevant?

(part 5 of 7)

Bastian Ernst shared

not relevant? (part 5 of 7)

Bastian @ WildAudience
To: Bastian
May 28, 2017 11:01am PDT

Continuing from last lesson ..

Behavior. Based. Email. Baby.

Have you heard the saying "The money is in the list"?

Yes?

Well.

I don't agree.

I'd say ..

"The money is in the relationship."

The deeper your relationship with your audience .. the more money you'll make.

Point made.

When that message isn't like a hand and glove, we both lose.

Or in other words ..

If you fail to make your email content relevant to your reader, you'll lose your
reader.

https://share.polymail.io/v1/z/s/MqyW0JrPDmBKW3uG/247_2OcB-OWQM47MMjACiLsT4gqGT0eHpFAFA6_s21G5q5D3s_wEpeYE6QJNZu1mOzDm… 1/8
27/2/2019 not relevant? (part 5 of 7)

Let's jump back to "The money is in the list" saying for a moment ..

This mindset would work something like this ..

Create an irresistible bribe ..

"7 Ways to Grow Huge Mangos" ..

As a marketer, you see email list growth.

(because of the bribe ..)

You broadcast your emails and promotions to your entire list.

1% conversion rate.

Swoosh!

Sales!

The bigger the list, the more money ..

Not so fast tiger :-)

That's how most companies and marketers operate.

Relationship is secondary.

List size is priority.

There is nothing wrong with that ..

But what if there would be a way ..

To attract only the right kind of people into your sphere of influence ..
1. Send the right message.
2. To the right person.
3. At the right time.

Seriously.

https://share.polymail.io/v1/z/s/MqyW0JrPDmBKW3uG/247_2OcB-OWQM47MMjACiLsT4gqGT0eHpFAFA6_s21G5q5D3s_wEpeYE6QJNZu1mOzDm… 2/8
27/2/2019 not relevant? (part 5 of 7)

Think about that for a second.

Do you see how powerful that would be?

Let's go back to the 1% conversion example now ..

1% conversion rate means your offer is irrelevant to 99% of your tribe ..

99% of your tribe is not interested in your help.

I think that sucks.

And that is why I don't roll like that.

I aim for ENGAGEMENT.

I aim for a highly targeted & super responsive

email list.

Look Bastian.

Be different.

It all begins with caring for our people.

We need to make our message resonate with our readers ..
We need to connect on a personal and deep emotional level with our
audience ..
We need to understand the problems & objections of our leads &
customers ..

That's how you do it.

It's how you connect with your people.

When your competition goes after the mangos ..

Decide to choose your people.

Your people = Always first.

https://share.polymail.io/v1/z/s/MqyW0JrPDmBKW3uG/247_2OcB-OWQM47MMjACiLsT4gqGT0eHpFAFA6_s21G5q5D3s_wEpeYE6QJNZu1mOzDm… 3/8
27/2/2019 not relevant? (part 5 of 7)

Here's something for you to chew on ..

It turns out that if we work hard to show our people that we care, they
CARE BACK.

I already shared this quote with you, but here it is again.

I think it's that important ..

"It's about giving a f*ck." - Gary Vaynerchuk

.

I think Gary's message is clear.

Easy to wrap your head around.

Right?

Good.

Now let's go a little deeper ..

How can you be relevant, Bastian?

1) Start by authentically showing your people that they matter to you.

2) Continue with understanding your audience.

(what are their problems, interests, questions, objections?)

3) Go on with segmenting your email list.

(I use ActiveCampaign for that ..)

4) Send the right message to the right person at the right time.
(you need to complete steps 2 & 3 first before you can do step 4 ..)

I'll give you some of the answers on how to do the above in this email ..
And the rest I'll share with you in the next email.

https://share.polymail.io/v1/z/s/MqyW0JrPDmBKW3uG/247_2OcB-OWQM47MMjACiLsT4gqGT0eHpFAFA6_s21G5q5D3s_wEpeYE6QJNZu1mOzDm… 4/8
27/2/2019 not relevant? (part 5 of 7)

Or in the one after that.

Probably.

Not sure yet.

Let's start by using a simple example to demonstrate point (3) ..

I know a little about you, Bastian ..

I know that you sell Offline Services/Products ..

And I'm also aware about one of your business problems ..

I know that you need a bigger email list.

You work for someone else.

And your monthly revenue is between $10,000-$100,000 per month ..

Pretty good, huh ..?

Am I accurate?

I bet I am.

I know all of this because you gave me this information before you joined this
sequence.

And your emails are different than John's emails.

That's for sure.

Because you have different needs, problems and desires.

You have a different background.

And that is why it makes sense for me to adapt my message(all my emails) to

be relevant to you.

And this, my friend - on the most basic level - is how you segment your

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27/2/2019 not relevant? (part 5 of 7)

email list.

Segmenting your email list is powerful ..

It empowers you to deliver the right content to the right person.

It allows you to be relevant.

And ..

Relevancy builds relationship.

The deeper the relationship with your crowd, the more leverage you are going
to have with them.

Goes without saying.

(A) CLICK HERE TO GET THE NEXT LESSON NOW.

(B) CLICK HERE TO GET THE NEXT LESSON IN 2 DAYS.

PS.

"Ladies and gentlemen, as we start our descent, please make sure your seat
backs and tray tables are in their full upright position."

February 28th: 20 minutes before touchdown San Jose, Costa Rica. My one-
way ticket.
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27/2/2019 not relevant? (part 5 of 7)

It all came down to the next 5 months ..

It was time to put my knowledge and experience to a test.

It was time to stop working for someone else and create something myself.

My own product.

Make my own money.

I'm 100% confident you know exactly what I mean.

You feel or felt the same ..

Right?

After years of searching answers on Google ..

Figuring the whole marketing thing out myself (7 years) ..

Doing marketing for other companies (5 years) ..

Getting trained by Silicon Valley startups (1 year) ..

And receiving mentorship by Steli Efti and Andre Chaperon (1 year) ..

It was time to write all my knowledge down ..

.. And pass it on to fellow marketers, CEOs & friends ..

You're in my sphere of influence now.

Where I get to
connect with you on a far deeper & more personal level.

And there's a good chance that, if not now, at some point you'll become a valued
customer of mine.

It's almost inevitable.

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27/2/2019 not relevant? (part 5 of 7)

This is the result of many years of hard work ..

If you like what I have shared with you so far ..

You'll absolutely love this ..

https://wildaudience.com/workshop/register/

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These awesome emails have been handcrafted on a sunny beach in Costa Rica.

Silicon Valley Mind: Wild Audience LLC, 2361 Carmel Dr, Palo Alto, CA 94303, United States

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