Marketing Management Project

Cosmetic Industry
OLAY
LOREAL
LAKME

Things to do-
REPORT MAKING

S.no Topics to be covered Marks

1 Introduction of brands

2 Marketing Mix of brands 2.5

3 Analysis of Marketing strategies

4 Special focus on distribution used by 15

the brand i.e. Place

5 Segmentation and Targeting of the 5

brands

6 PODS, POPS, Competitive frame of

reference

7 Positioning and distribution of brand 10

8 Creativity, Formatting, Presentation 2.5

Key Formatting Points

● 1.5 Line Spacing
● Space after each paragraph
● Text – Times New Roman
● Font Size – 12
● Margins – 1 inch on both sides.
● Content – Justified