Business Plan Project Rubric

Use the following rubric as a guide to create a business plan. Each section is
worth a maximum of four points and will be determined as follows:
0= No evidence
1= Little evidence. Hard to follow. Major flaws.
2= Meets the minimum standard. Unorganized.
3= Research well done. Few errors. All standards met.
4= Research well done. No errors. Exceeds standards
Cover Page 0 1 2 3 4
All information present, including: Comments:
Each students name on the team listed
Companys name
Company Logo
School Address
School phone number
Teacher/student email

Executive Summary 0 1 2 3 4
Specifically Answers: Comments:
What business are you in?
Who is on the team?
Where will you locate and why?
What is your product or service?
Why should we invest in your company?

Mission and Vision Statement 0 1 2 3 4

Guiding principles by which the company functions-- Comments:
goals and purpose of the company. Focuses on the
markets needs and serves as a powerful guide by
which the company is open.

Marketing Plan 0 1 2 3 4
Who is the target marget? Comments:
How will you get potential customers to participate?
Develop a marketing strategy.
Research various advertising medias.
Create a promotional strategy to increase sales.

Report Mechanics 0 1 2 3 4
Check for spelling, capitalization, punctuation, and 5
sentence structure. Formatting for margins is critical Comments:
and overall paper must be neat.

Report Format (excluding cover page) 0 1 2 3 4

Font size 12, Times New Roman 5
Double Space Comments:
1 Margins
Bold and Underline the heading for each section.