 BUSINESS PLAN - is a written document that describes in detail how a business is going to

achieve its goals. For new businesses, new products, new markets or when there is
major shift in directions. A business plan is most useful. It forces the entrepreneurs to
know all aspects of the business.

 Four important points entrepreneurs need to remember and keep testing in the formulation
of the business plan.
1. Experiment
2. Obstacles can be overcome by iteration
3. Learn from the process
4. Build capabilities
 Tips to Ace Your Business Plan

1. Start Simply. Don’t get overwhelmed

2. Learn to do research
3. Be a disciplined strategist
Remember two principles:
a. Law of foolish fellowship
b. Principle of Selectivity
4. Write it down
• When your outline is complete, you can start converting bullet points into
sentences, paragraphs the visuals.
• Keep it short but concise
• Know who will read the business plan and highlight their interest
• Have an executive summary
• Identify who are key team members, their background and their
responsibilities
• Write the general outlook if there is a right to win in your chosen industry.
a. Trends
b. Industry and competitors’ analysis
c. Key factors for success (KFS) and SWOT analysis
• Write the business plan in detail
a. Offering model
b. Operating model
• Complete the plan with the following:
a. Financials
b. Timeline
c. Metrics
d. Potential hurdles and solutions

 For capitalization for instance

 For business goals and metrics
 For Innovation

 BUSINESS PLAN FORMAT

1. Company
2. Product/Service
3. Intended Recipient
4. Purpose
 EXECUTIVE SUMMARY PORTION
5. Does this firm have a mission or higher purpose?
 How will you create value (THE OPPORTUNITY )
6. Who are you targeting and why?
7. What are their unmet needs?
8. How are you solving their pain points specifically?
9. What is your distinctiveness?
10 What innovations have you introduced and why?

 HOW WILL YOU CAPTURE VALUE? (the potential gain)

11. What is the size of the prize?
12/13. How much are you intending to sell the product/service?
a. At retail
b. At wholesale
14. What is your cost?
15/16. What is your % gross margin?
a. Initially
b. At scale
17. What is your breakeven point?
18. What is your realistic forecast of revenues?
19. What is your realistic forecast of profit?
20. Capitalization Requirement and Schedule:
21. Fund raising strategy
 DETAILS OF YOUR BUSINESS PLAN
22. What
are your business goals?
23. What is your personal goal in this venture? (grow or exit)
 DETAILS OF YOUR TEAM
24/25. Who are key team members? The full time and part time in a business
• CEO
• Marketing
• Operations
• Finance
• HR
26. Describe their background, strengths and major achievements.
27. Who is in charge of what and how are major decisions made.
28. Who are mentoring the key team members?
29. Describes mentors background.
 RIGHT TO WIN MARKET ANALYSIS
30. What are the trends? Why are they in your favor?
31. Why will the industry be profitable?
a. competitive rivalry
b. Threat of new entrants
c. Threat of substitutes
d. Bargaining power of suppliers
e. Bargaining power of customers
32. Who are key competitors? How do we compare vs. them?
33. What are the key factors
34. What are our strengths? How we exploiting them?
35. What are our weaknesses? How we exploiting them?
36. What are opportunities in the marketplace? How are we planning to exploit them?
37. What are external threats? How are we negating them?
 OFFERING MODEL (The strategy)
38. Target Market
a. Beachhead market
b. Subsequent market
39. Value Proposition
a. Functional benefit
b. Economic benefit
c. Emotional benefit
d. Social benefit
40. Positioning Statement
41. Channel
42. Customer Bonding Strategy:
a. Awareness creation
b. Acquisition strategy
c. Retention strategy
43. Revenue model
 OPERATING MODEL (The execution)
44. Value chain/Value Network
45. What are the key hurdles expected in the value chain? What are you planning to do
about these?
46. Resources: What are our hard assets? How can we exploit these?
47. Resources: What are our soft assets? How can we exploit these?
48. What are critical processes we need to do well?
49. Who are the key complementors who will help us deliver our value proposition.
 POTENTIAL CONFIGURATION
50. What are the key components?
51. What can we alter to lower cost without sacrificing quality?
52. What configuration do we need to do to increase differentiation?
 BUSINESS METRICS
53. Cost of customer acquisition
54. Repeat business rate
55. Customer lifetime value
56. Referral rate
57. Sales productivity
58. Appendix: Financial
REPORTED BY THE CHIPMUNK’S LADIES

ELESA ROSE JANE ALLOCOD

CYRIL P. BECERA

MARJORIE BUTRON

JAE MALLIE MACARAYAN

ERICA LYN VERANIO