The Business Model Canvas

Key Partners (6) Key Activities (7) Value Proposition (1 or 2) Customer Relationships (3) Customer Segments (1 or
 Toy manufacturer  Cooking  Providing well  New toys 2)
 Rights to movie / TV  Deliver food (inside or portioned, fun fast food  website  Busy parents; may be in
characters to car) for kids  Ronald McDonald a rush
 Sponsors  Boxing, portioning  Providing nutritional House  Children
 Advertising (new ads meal options for parents  Nutritional Options and  Young people
for each new toy) in hurry information  Daycares
 Offer different choices  Schools
of food combinations
 AutoMac

Key Resources (8) Channels (4)

 Raw Materials (meat,  Restaurant Chains
bun, toppings, fries,  Airports
nuggets, boxes etc.)  Malls
 Toys  Catering
 Labor
 McDonald’s Brand

Cost Structure (9) Revenue Streams (5)

 Advertising / Marketing  Sale of food and toys
 Labor  Investment
 Materials  Franchises
 Research  Kids parties

Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition