Professional Documents
Culture Documents
– AL RIES
• All colours are not created equal in the eye of the beholder.
• Colors on the red end of the spectrum are focussed
slightly in front of the retinas in your eyes.
• Therefore a red color appears to move toward your eyes
while you are looking at it.
• Colors on the blue end of the spectrum, on the other hand
are focused slightly behind the retinas in your eyes.
• A blue color appears to move away from you.